{"id":114060,"date":"2017-08-09T09:59:00","date_gmt":"2017-08-09T09:59:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-fba-en-marge-worden-20-van-alle-producten-die-op-amazon-worden-verkocht-met-verlies-verkocht\/"},"modified":"2017-08-09T09:59:00","modified_gmt":"2017-08-09T09:59:00","slug":"amazon-fba-en-marge-worden-20-van-alle-producten-die-op-amazon-worden-verkocht-met-verlies-verkocht","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/nl\/blog\/amazon-fba-en-marge-worden-20-van-alle-producten-die-op-amazon-worden-verkocht-met-verlies-verkocht\/","title":{"rendered":"Amazon FBA en marge: Worden 20% van alle producten die op Amazon worden verkocht met verlies verkocht?"},"content":{"rendered":"

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\"Amazon<\/figure><\/div>

Amazon FBA: \u0420\u043e\u0437\u0440\u0430\u0445\u0443\u043d\u043e\u043a \u043c\u0430\u0440\u0436\u0456<\/h2>

\u041c\u0438 \u0445\u043e\u0442\u0456\u043b\u0438 \u0434\u0456\u0437\u043d\u0430\u0442\u0438\u0441\u044f, \u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u0432 \u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e\u043c\u0443 \u0437\u0430\u0440\u043e\u0431\u043b\u044f\u0454 \u043f\u0440\u043e\u0434\u0430\u0432\u0435\u0446\u044c \u043d\u0430 Amazon \u043f\u0456\u0441\u043b\u044f \u0432\u0438\u0440\u0430\u0445\u0443\u0432\u0430\u043d\u043d\u044f \u0432\u0441\u0456\u0445 \u0432\u0438\u0442\u0440\u0430\u0442, \u0432\u0440\u0430\u0445\u043e\u0432\u0443\u044e\u0447\u0438 \u0432\u0438\u0449\u0435\u0437\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u0443 \u0441\u043a\u043b\u0430\u0434\u043d\u0456\u0441\u0442\u044c. \u0414\u043b\u044f \u0430\u043d\u0430\u043b\u0456\u0437\u0443 \u043c\u0438 \u0440\u043e\u0437\u0433\u043b\u044f\u043d\u0443\u043b\u0438 583 891 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u0443 \u0440\u0456\u0437\u043d\u0438\u0445 \u0433\u0430\u043b\u0443\u0437\u044f\u0445. \u0420\u043e\u0437\u0440\u0430\u0445\u0443\u043d\u043e\u043a \u0447\u0438\u0441\u0442\u043e\u0457 \u043c\u0430\u0440\u0436\u0456 \u0443 % \u0437\u0434\u0456\u0439\u0441\u043d\u044e\u0454\u0442\u044c\u0441\u044f \u0437\u0430 \u043d\u0430\u0441\u0442\u0443\u043f\u043d\u043e\u044e \u0444\u043e\u0440\u043c\u0443\u043b\u043e\u044e:<\/p>

(\u0426\u0456\u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0443 + \u0412\u0438\u0442\u0440\u0430\u0442\u0438 \u043d\u0430 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0443 \u2013 \u041a\u043e\u043c\u0456\u0441\u0456\u044f Amazon \u2013 \u041f\u0414\u0412 \u2013 \u0412\u0438\u0442\u0440\u0430\u0442\u0438 \u043d\u0430 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0443 \u2013 \u0417\u0430\u043a\u0443\u043f\u0456\u0432\u0435\u043b\u044c\u043d\u0430 \u0446\u0456\u043d\u0430)<\/em><\/strong><\/p>

<\/hr>

\u0417\u0430\u043a\u0443\u043f\u0456\u0432\u0435\u043b\u044c\u043d\u0430 \u0446\u0456\u043d\u0430<\/em><\/strong><\/p><\/div>

= \u041c\u0430\u0440\u0436\u0430 \u0443 %<\/em><\/strong><\/p><\/div><\/div>

\"\u042f\u043a\u0430<\/figure><\/div>

\u0421\u0435\u0440\u0435\u0434\u043d\u044f \u0447\u0438\u0441\u0442\u0430 \u043c\u0430\u0440\u0436\u0430 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u044f \u043d\u0430 Amazon \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c 12,5% \u0434\u043b\u044f 80% \u0437\u0430\u043f\u0440\u043e\u043f\u043e\u043d\u043e\u0432\u0430\u043d\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432. 20% \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u043f\u0440\u043e\u0434\u0430\u044e\u0442\u044c\u0441\u044f \u0437\u0456 \u0437\u0431\u0438\u0442\u043a\u043e\u043c. \u0411\u0456\u043b\u044c\u0448\u0456\u0441\u0442\u044c \u0437\u0430\u043f\u0440\u043e\u043f\u043e\u043d\u043e\u0432\u0430\u043d\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u0442\u043e\u0440\u0433\u0443\u044e\u0442\u044c\u0441\u044f \u0437 \u043c\u0430\u0440\u0436\u0435\u044e \u0432\u0456\u0434 10 \u0434\u043e 75%. \u041d\u0430 \u043f\u0435\u0440\u0448\u0438\u0439 \u043f\u043e\u0433\u043b\u044f\u0434, \u0447\u0430\u0441\u0442\u043a\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u0437 \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u043e\u044e \u043c\u0430\u0440\u0436\u0435\u044e \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c 20,15%, \u0449\u043e \u0454 \u0434\u043e\u0441\u0438\u0442\u044c \u0432\u0435\u043b\u0438\u043a\u043e\u044e.<\/p>

\u041f\u0440\u0438\u0447\u0438\u043d\u0438 \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u0438\u0445 \u043c\u0430\u0440\u0436\u0435\u0439<\/h3>

\u042f\u043a\u0449\u043e \u0443\u0432\u0430\u0436\u043d\u043e \u0440\u043e\u0437\u0433\u043b\u044f\u043d\u0443\u0442\u0438 \u0446\u0456 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438, \u0437\u0430\u0437\u0432\u0438\u0447\u0430\u0439 \u0454 \u0442\u0440\u0438 \u043f\u0440\u0438\u0447\u0438\u043d\u0438 \u0434\u043b\u044f \u0446\u044c\u043e\u0433\u043e.<\/p>

  1. \u041f\u0440\u043e\u0434\u0443\u043a\u0442 \u043f\u043e\u0433\u0430\u043d\u043e \u043f\u0440\u043e\u0434\u0430\u0454\u0442\u044c\u0441\u044f \u0430\u0431\u043e \u0439\u043e\u0433\u043e \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u0440\u043e\u0437\u043f\u0440\u043e\u0434\u0430\u0442\u0438, \u0449\u043e\u0431 \u0441\u0442\u0432\u043e\u0440\u0438\u0442\u0438 \u043b\u0456\u043a\u0432\u0456\u0434\u043d\u0456\u0441\u0442\u044c.<\/li>
  2. Het gaat om een nieuwe productvermelding die bij de productlancering tegen een vechtprijs wordt ingesteld om zoveel mogelijk bestellingen in de kortst mogelijke tijd te genereren en zo snel in de Amazon-ranglijsten te stijgen<\/li>
  3. De verkoopprijs is simpelweg verkeerd berekend<\/li><\/ol><\/div>

    Bewaking van de winstgevendheid met een winstdashboard<\/h2>

    Productmarges hebben een directe invloed op de totale winstgevendheid van een Amazon-bedrijf. Daarom zou elke Amazon-verkoper relevante productgegevens regelmatig moeten analyseren en belangrijke statistieken in de gaten moeten houden om tijdig op negatieve ontwikkelingen te reageren<\/p>

    Bekend is dat data-analyse complex is en veel tijd kost. Juist daar richt SELLERLOGIC Business Analytics<\/a> zich op voor Amazon-verkopers: Het presenteert complexe gegevens over de prestaties van producten, Amazon-accounts en -marktplaatsen op een overzichtelijke manier.<\/p>

    Met SELLERLOGIC Business Analytics kunt u onrendabele producten identificeren en de nodige stappen ondernemen om de winstgevendheid van uw Amazon-bedrijf te behouden. Gedetailleerde kosten- en winstoverzichten helpen bovendien bij het nemen van datagestuurde beslissingen, die bijvoorbeeld een kostenoptimalisatie of zelfs het verwijderen van betrokken producten uit het assortiment kunnen omvatten<\/p>

    Conclusie<\/h2>

    Bij nieuwe klanten stellen we vaak vast dat hun verkoopprijzen verkeerd zijn berekend. Grote verkopers hebben het erg moeilijk om de producten met verschillende verkoopcommissies op verschillende marktplaatsen te bewaken en zich tijdig aan de marktsituatie aan te passen. Kleine verkopers missen vaak de nodige knowhow om de juiste verkoopprijs te berekenen<\/p>

    Vermijd negatieve opbrengsten met de juiste berekening en benut uw kostbare tijd verstandig. Laat SELLERLOGIC de prijsregeling overnemen, die zich 24\/7 aan de marktsituatie op Amazon aanpast. Houd bovendien de winst- en verliesontwikkelingen altijd in de gaten met SELLERLOGIC Business Analytics en neem tijdig datagestuurde beslissingen om het potentieel van uw Amazon-bedrijf te benutten.<\/strong><\/p>

    Afbeeldingscredits in volgorde van de afbeeldingen: \u00a9 ra2 studio \u2013 stock.adobe.com \/ \u00a9 SELLERLOGIC GmbH \/ \u00a9 SELLERLOGIC GmbH<\/p>","protected":false},"excerpt":{"rendered":"

    \u0427\u0435\u0440\u0435\u0437 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u043e \u0437\u0440\u043e\u0441\u0442\u0430\u044e\u0447\u0443 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0456\u044e \u043d\u0430 Amazon \u0432\u0438\u043d\u0438\u043a\u0430\u0454 \u0432\u0435\u043b\u0438\u0447\u0435\u0437\u043d\u0430 \u0446\u0456\u043d\u043e\u0432\u0430 \u0432\u0456\u0439\u043d\u0430. \u041e\u0434\u0438\u043d \u0432\u0435\u043b\u0438\u043a\u0438\u0439 \u043f\u0440\u043e\u0434\u0430\u0432\u0435\u0446\u044c \u0437 \u043f\u0440\u0438\u0431\u043b\u0438\u0437\u043d\u043e 44 000 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u043b\u0438\u0448\u0435 \u0432 \u041d\u0456\u043c\u0435\u0447\u0447\u0438\u043d\u0456 \u0437\u0434\u0456\u0439\u0441\u043d\u044e\u0454 \u043c\u0430\u0439\u0436\u0435 1 \u043c\u0456\u043b\u044c\u0439\u043e\u043d \u0437\u043c\u0456\u043d \u0446\u0456\u043d \u043f\u0440\u043e\u0442\u044f\u0433\u043e\u043c 24 \u0433\u043e\u0434\u0438\u043d. \u041f\u0440\u043e\u0434\u0430\u0432\u0446\u0456, \u044f\u043a\u0456 \u043d\u0435 \u0437\u0430\u0439\u043c\u0430\u044e\u0442\u044c\u0441\u044f \u043f\u0435\u0440\u0435\u043f\u0440\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f\u043c, \u043c\u0430\u0439\u0436\u0435 \u043d\u0435 \u043c\u0430\u044e\u0442\u044c \u0448\u0430\u043d\u0441\u0456\u0432 \u0430\u0434\u0430\u043f\u0442\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u0434\u043e \u0448\u0432\u0438\u0434\u043a\u043e \u0437\u043c\u0456\u043d\u044e\u0432\u0430\u043d\u043e\u0457 \u0440\u0438\u043d\u043a\u043e\u0432\u043e\u0457 \u0441\u0438\u0442\u0443\u0430\u0446\u0456\u0457 \u043d\u0430 Amazon \u0430\u0431\u043e \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044e\u0432\u0430\u0442\u0438 \u043e\u0431\u0441\u044f\u0433\u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u0456 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043d\u0430<\/p>\n","protected":false},"author":8,"featured_media":3003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[852,846],"tags":[],"class_list":["post-114060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks-3","category-verkopen-op-amazon"],"yoast_head":"\nAmazon FBA: Is de marge te laag voor veel producten?<\/title>\n<meta name=\"description\" content=\"Met Amazon FBA is de marge meestal laag. De situatie kan echter nog dramatischer zijn: Worden 20% van de producten met verlies verkocht?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/nl\/blog\/amazon-fba-en-marge-worden-20-van-alle-producten-die-op-amazon-worden-verkocht-met-verlies-verkocht\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon FBA: Is de marge te laag voor veel producten?\" \/>\n<meta property=\"og:description\" content=\"Met Amazon FBA is de marge meestal laag. 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