{"id":114063,"date":"2023-05-15T20:13:22","date_gmt":"2023-05-15T20:13:22","guid":{"rendered":"https:\/\/127.0.0.1\/wiki\/amazon-anywhere\/"},"modified":"2023-05-15T20:13:22","modified_gmt":"2023-05-15T20:13:22","slug":"amazon-anywhere","status":"publish","type":"theme_wiki","link":"https:\/\/www.sellerlogic.com\/nl\/wiki\/amazon-anywhere\/","title":{"rendered":"Amazon Anywhere"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-66905-identifier\"><em>(Vanaf mei 2023)<\/em><\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-795682-identifier\">Amazon Anywhere \u2013 Winkel voor producten rechtstreeks in videogames<\/h2><p class=\"theme-wp-block gb-responsive-940093-identifier\">De digitale en analoge werelden zijn al lang onlosmakelijk met elkaar verbonden. Amazon bevordert deze verwevenheid nu verder met een nieuw programma. In de toekomst zal het mogelijk zijn om fysieke producten in videogames en apps aan te schaffen zonder de applicatie te verlaten. Wat voorheen alleen mogelijk was met in-app valuta en digitale producten, wordt nu door de e-commercegigant uitgebreid met echte artikelen \u2013 wat geheel nieuwe mogelijkheden cre\u00ebert.<\/p><p class=\"theme-wp-block gb-responsive-86462-identifier\">Om de nieuwe technologie te demonstreren, is de Anywhere-winkel ge\u00efntegreerd in het spel <em>Peridot<\/em>. Daar kunnen gebruikers nu de winkel bezoeken op specifieke locaties in het spel en producten kopen die door de ontwikkelaars zijn geselecteerd. In dit geval waren dit merchandise-artikelen zoals T-shirts met het Peridot-logo. De app of het spel hoeft niet te worden verlaten, en klanten ontvangen dezelfde informatie en voorwaarden als op een Amazon-marktplaats. Alleen het Amazon-account moet van tevoren aan de app zijn gekoppeld. Dit cre\u00ebert een bijna naadloze winkelervaring voor Amazon:<\/p><div class=\"theme-wp-block wp-block-columns gb-responsive-743325-identifier is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"theme-wp-block wp-block-column gb-responsive-681626-identifier is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div><div class=\"theme-wp-block wp-block-column gb-responsive-488026-identifier is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\"><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div><\/div>\n<\/div><\/figure><\/div><div class=\"theme-wp-block wp-block-column gb-responsive-120531-identifier is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-184364-identifier\">Voordelen van Amazon Anywhere<\/h2><p class=\"theme-wp-block gb-responsive-510482-identifier\">Met het Amazon <a href=\"https:\/\/www.amazon.com\/b?node=101573997011\" target=\"_blank\" rel=\"noreferrer noopener\">Anywhere-programma<\/a> verbetert de e-commercegigant de winkelervaring en cre\u00ebert een digitale ervaring:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-97693-identifier wp-block-list\"><li class=\"theme-wp-block\">Klanten kunnen naadloos winkelen \u2013 waar ze al zijn.<\/li><li class=\"theme-wp-block\">Online winkelen wordt nog comfortabeler en handiger.<\/li><li class=\"theme-wp-block\">De producten passen niet alleen bij de interesses van de klanten, maar worden ook in de juiste context gepresenteerd.<\/li><li class=\"theme-wp-block\">De producten zijn daarom in veel gevallen zeer relevant voor klanten.<\/li><li class=\"theme-wp-block\">De bewezen Amazon-winkelervaring (snelle verzending, goede klantenservice, hoge soepelheid, enz.) blijft onveranderd.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-287360-identifier\">Amazon Anywhere heeft als doel nieuwe opties te bieden voor ontwikkelaars en contentmakers. Het zal bijvoorbeeld relatief eenvoudig zijn om eigen producten in een app te verkopen zonder zich zorgen te hoeven maken over logistiek. Dit kan merchandise zijn, maar het monetiseren van aanvullende content is ook denkbaar. Tegelijkertijd breidt Amazon opnieuw zijn aanwezigheid binnen de doelgroep uit en benut deze verder. In hoeverre dit ook kansen biedt voor gevestigde verkopers zonder eigen app is nog onduidelijk. Het is echter denkbaar om <a href=\"\/nl\/blog\/amazon-advertising\/\">advertenties<\/a> voor relevante producten weer te geven.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","wiki_archive":[1871],"class_list":["post-114063","theme_wiki","type-theme_wiki","status-publish","hentry","wiki_archive-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Anywhere: Winkelen voor producten in videogames en meer.<\/title>\n<meta name=\"description\" content=\"Fysieke producten kopen in videogames en apps zonder de applicatie te verlaten: Dat is wat Amazon Anywhere kan doen!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/nl\/wiki\/amazon-anywhere\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Anywhere: Winkelen voor producten in videogames en meer.\" \/>\n<meta property=\"og:description\" content=\"Fysieke producten kopen in videogames en apps zonder de applicatie te verlaten: Dat is wat Amazon Anywhere kan doen!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/nl\/wiki\/amazon-anywhere\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - 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