{"id":226224,"date":"2022-03-21T15:48:20","date_gmt":"2022-03-21T15:48:20","guid":{"rendered":"https:\/\/127.0.0.1\/resources\/success-story-siaura-material\/"},"modified":"2022-03-21T15:48:20","modified_gmt":"2022-03-21T15:48:20","slug":"success-story-siaura-material","status":"publish","type":"page","link":"https:\/\/www.sellerlogic.com\/no\/resources\/success-story-siaura-material\/","title":{"rendered":"Success Story: SiAura Material (EN)"},"content":{"rendered":"\n\t
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\n\t\tBlant de beste selgerne p\u00e5 Amazon med h\u00e5ndverksforsyninger\t<\/p>\n\n\t\t

\n\t\tHvordan SiAura Material oppn\u00e5dde en Buy Box andel p\u00e5 95%\t<\/h1>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t
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\"Success<\/figure>

Grunnlagt:<\/strong>
2013<\/p>

Bransje:<\/strong>
Hobby- og h\u00e5ndverksforsyninger<\/p>

Artikler p\u00e5 nett hos Amazon<\/strong>:
ca. 2900<\/p>

Forsendelser: <\/strong>
ca. 350\/dag<\/p><\/div>

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Bakgrunn:<\/h3>

Opprinnelseshistorien til SiAura Material – et av de ledende merkene p\u00e5 Amazon.com for h\u00e5ndverks- og hobbyforsyninger – er ikke den typiske “jeg gjorde hobbyen min til jobben min” historien som man f\u00f8rst ville anta. “Faktisk har jeg aldri drevet mye med h\u00e5ndverk selv; jeg er faktisk datavitenskapsmann,” forklarer grunnlegger og administrerende direkt\u00f8r Annemarie Raluca Schuster. “P\u00e5 den tiden s\u00e5 jeg rett og slett en nisje og inns\u00e5 at det ikke fantes noe selskap som solgte h\u00e5ndverksforsyninger i stor skala p\u00e5 det tyske markedet.”<\/p>

Som et resultat grunnla Annemarie selskapet SiAura Material. Hun oppdaget imidlertid raskt at en slik satsing krever mye arbeid og utholdenhet. “I tillegg til konstant markedsanalyse m\u00e5tte jeg tilegne meg den n\u00f8dvendige kunnskapen underveis, for eksempel innen omr\u00e5der som lov, regnskap, prognoser eller prising – man l\u00e6rer ikke bare disse tingene fra den ene dagen til den andre.”<\/p>

Utfordring:<\/h3>

Temaer som korrekt budsjettfordeling, prisberegning og prisoptimalisering spesielt, er essensielle for \u00e5 drive en vellykket virksomhet. “Selvf\u00f8lgelig er det ogs\u00e5 mye \u00e5 investere i sin egen virksomhet,” forklarer Annemarie. “Dette kan ogs\u00e5 f\u00f8re til at man bruker mer enn man tjener i begynnelsen – noe som faktisk var tilfelle med SiAura Material p\u00e5 den tiden.” Dette gjorde det enda viktigere for Annemarie \u00e5 prise produktene sine riktig fra starten av, for \u00e5 generere nok margin og fortjeneste for en sunn virksomhet.<\/p>

Samtidig understreker Annemarie ogs\u00e5 at feltet e-handel, og spesielt Amazon-milj\u00f8et, er sterkt preget av endring. Selskaper kan ikke bare stole p\u00e5 eksisterende prosesser eller oppsett, men m\u00e5 alltid h\u00e5ndtere ulike utfordringer og m\u00e5 alltid v\u00e6re ett skritt foran gjennom innovasjon for \u00e5 selge suksessfullt p\u00e5 Amazon.<\/p>

Teamet hos SiAura Material kan bekrefte dette: “Vi m\u00e5 regelmessig h\u00e5ndtere leveringsflaskehalser, men ogs\u00e5 sterk konkurranse eller endringer i interne prosesser,” forteller Annemarie oss. “De drastiske prisendringene utgj\u00f8r ogs\u00e5 en betydelig utfordring. P\u00e5 Amazon endres prisen p\u00e5 et produkt noen ganger 100 ganger om dagen.”<\/p>

For SiAura Material er det h\u00f8ye presset p\u00e5 margin og pris kombinert med de konstante endringene i markedet en av de st\u00f8rste utfordringene. Hvordan tilpasser SiAura Material sin egen prisstrategi i et milj\u00f8 som er s\u00e5 sterkt p\u00e5virket av konkurranse og prisfluktuasjonene som f\u00f8lger med? “I l\u00f8pet av dagen kan det bare gj\u00f8res med programvare; det er ikke engang gjennomf\u00f8rbart manuelt,” forklarer Annemarie.<\/p>

L\u00f8sning:<\/h3>
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Annemarie Raluca Schuster<\/strong><\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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Grunnlegger og administrerende direkt\u00f8r for SiAura Material<\/strong><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
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“Til syvende og sist kan selskaper bare drive en vellykket prisstrategi med programvare; det er rett og slett ikke gjennomf\u00f8rbart manuelt. Med SELLERLOGIC’s Repricer kunne jeg \u00f8ke min Buy Box andel til 95%!”<\/span><\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div><\/div>

Med dette i tankene begynte SiAura Material tidlig \u00e5 se etter m\u00e5ter \u00e5 optimalisere prisene p\u00e5 produktene sine solgt gjennom Amazon mot Buy Box uten \u00e5 miste fokus p\u00e5 margin og fortjeneste. “Jeg visste fra starten av at jeg ikke kom til \u00e5 selge varer uten \u00e5 kunne kontrollere prisen effektivt – og jeg visste at jeg uansett ikke kom til \u00e5 gj\u00f8re det manuelt.”<\/p>

Av denne grunn har SiAura Material brukt SELLERLOGIC Repricer for Amazon siden 2016. Dette har gjort det mulig for selskapet \u00e5 oppn\u00e5 en betydelig h\u00f8yere Buy Box prosentandel p\u00e5 95% og se mer salg av varer. “Prisloggen og Buy Box andelen kan ogs\u00e5 spores av enhver bruker i verkt\u00f8yet, noe som er veldig praktisk.”<\/p>

Den intuitive brukergrensesnittet gj\u00f8r ogs\u00e5 Repricer veldig enkelt \u00e5 bruke. “Jeg liker ogs\u00e5 at vi kan kj\u00f8re flere strategier for forskjellige produktgrupper og at vi alltid har tilgang til den omfattende kunnskapsbasen og st\u00f8tten.”<\/p>

Hvis SiAuras utvikling og suksess bekrefter \u00e9n ting over alt, er det at entrepren\u00f8rer ikke kan og ikke m\u00e5 gj\u00f8re alt selv. I tillegg til et utmerket team er det essensielt \u00e5 automatisere relevante, men tidkrevende prosesser. Med SELLERLOGIC Repricer kan SiAura Material handle b\u00e5de konkurransedyktig og \u00f8konomisk.<\/p>

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Faktablad<\/strong><\/p>

SELLERLOGIC Repricer for Amazon<\/em><\/p>

N\u00f8kkelen til suksess for Amazon-selgere: Beste pris i Buy Box<\/h3>
L\u00e6r mer<\/a><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t
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Faktablad<\/strong><\/p>

SELLERLOGIC Lost & Found<\/em><\/p>

Amazon FBA:
Bermuda-triangelen til produktene dine<\/h3>
L\u00e6r mer<\/strong><\/strong><\/a><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Grunnlagt:2013 Bransje:Hobby- og h\u00e5ndverksforsyninger Artikler p\u00e5 nett hos Amazon:ca. 2900 Forsendelser: ca. 350\/dag Bakgrunn: Opprinnelseshistorien til SiAura Material – et av de ledende merkene p\u00e5 Amazon.com for h\u00e5ndverks- og hobbyforsyninger – er ikke den typiske “jeg gjorde hobbyen min til jobben min” historien som man f\u00f8rst ville anta. “Faktisk har jeg aldri drevet mye med<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":226176,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-226224","page","type-page","status-publish","hentry"],"yoast_head":"\nMed h\u00e5ndverksforsyninger blant de beste selgerne p\u00e5 Amazon<\/title>\n<meta name=\"description\" content=\"Hvordan oppn\u00e5dde SiAura Material en 95% Buy Box andel med SELLERLOGIC Repricer for Amazon? 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