{"id":225681,"date":"2023-04-11T09:30:30","date_gmt":"2023-04-11T09:30:30","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/how-to-increase-product-visibility-with-amazon-lightning-deals\/"},"modified":"2023-04-11T09:30:30","modified_gmt":"2023-04-11T09:30:30","slug":"how-to-increase-product-visibility-with-amazon-lightning-deals","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/no\/blog\/how-to-increase-product-visibility-with-amazon-lightning-deals\/","title":{"rendered":"How to Increase Product Visibility with Amazon Lightning Deals"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-618707-identifier\">Med Amazon Blitztilbud har Amazon skapt en tilbudskategori som lar deg \u00f8ke synligheten til produktene dine og realisere ekstra salg gjennom kortvarige rabatter. Hvordan Blitztilbud fungerer p\u00e5 Amazon og hvilke erfaringer selgere og leverand\u00f8rer har gjort, kan du lese her.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-545529-identifier\">Hva er Amazon Blitztilbud?<\/h2><p class=\"theme-wp-block gb-responsive-954656-identifier\">Amazon Blitztilbud (ogs\u00e5 kjent som tilbud eller dagens tilbud) er en sparekampanje fra Amazon. Selgere og leverand\u00f8rer kan gi rabatter p\u00e5 produktene sine i en begrenset periode p\u00e5 fire til tolv timer. Antallet rabatterte artikler er begrenset. Amazon viser alltid hvor mange prosent av de tilgjengelige enhetene som allerede er solgt. Dette \u00f8ker ogs\u00e5 kj\u00f8psinsentivet for kundene. Hvis alle enhetene i kampanjen er solgt, avsluttes tilbudet f\u00f8r tiden.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-345864-identifier\">Fordeler med Amazon-blitztilbud for selgere og leverand\u00f8rer<\/h3><p class=\"theme-wp-block gb-responsive-285630-identifier\">For \u00e5 liste en artikkel som et Amazon-blitztilbud, m\u00e5 selgere og leverand\u00f8rer betale et gebyr til Amazon. De kan imidlertid betydelig \u00f8ke synligheten til produktene sine p\u00e5 denne m\u00e5ten. I motsetning til PPC-kampanjer blir blitztilbud ikke basert p\u00e5 s\u00f8keord, men vises gjennom tilbudssiden til Amazon, og oppf\u00f8ringen blir merket med en etikett.<\/p><p class=\"theme-wp-block gb-responsive-479959-identifier\">P\u00e5 tilbudssiden til Amazon er det f\u00f8rst og fremst kunder med h\u00f8y kj\u00f8psintensjon som er aktive. Sjansen for at en kunde som oppdager produktet ditt blant Amazon-blitztilbudene, ogs\u00e5 kj\u00f8per det, er derfor h\u00f8y. I tillegg varsler Amazon kunder som har produktet p\u00e5 \u00f8nskelisten sin om tilbudet, og sender ogs\u00e5 e-postmarkedsf\u00f8ring til bes\u00f8kende p\u00e5 produktsiden. Slik kan du overbevise usikre kunder om det endelige kj\u00f8pet med et Amazon-blitztilbud. Hvis produktet ditt blir klikket p\u00e5 og kj\u00f8pt ofte gjennom kampanjen, kan dette ogs\u00e5 ha en positiv innvirkning p\u00e5 dets organiske rangering.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-754077-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/no\/blog\/suksessfullt-salg-pa-amazon-slik-gjor-du-det-i-2025\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142651\/amazon-seller-verkaufen-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Als Amazon Seller verkaufen: Wie geht das?\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/no\/blog\/suksessfullt-salg-pa-amazon-slik-gjor-du-det-i-2025\/\">Selge suksessfullt p\u00e5 Amazon \u2013 Slik gj\u00f8r du det!<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Mange \u00f8nsker \u00e5 selge p\u00e5 Amazon &#8211; bare noen f\u00e5 vet hva det betyr. Vi avklarer alle viktige sp\u00f8rsm\u00e5l: Hva m\u00e5 jeg ta hensyn til f\u00f8r jeg starter, hvilken selgerkonto er den rette, og hvordan fortsetter det egentlig? Les n\u00e5!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-974319-identifier\">Hvordan fungerer Amazon-blitztilbud?<\/h2><p class=\"theme-wp-block gb-responsive-27065-identifier is-style-default\">For \u00e5 liste produktet ditt som et Amazon-blitztilbud, m\u00e5 det oppfylle noen krav:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-829506-identifier wp-block-list\"><li class=\"theme-wp-block\">For \u00e5 s\u00f8ke om en plass, trenger du et produkt med en vurdering p\u00e5 minst tre stjerner, som du reduserer med minst 15 prosent.<\/li><li class=\"theme-wp-block\">I tillegg m\u00e5 frakt med Amazon Prime alltid v\u00e6re mulig.<\/li><li class=\"theme-wp-block\">I tillegg er det kun produkter i tilstanden &#8220;ny&#8221; som er tillatt.<\/li><li class=\"theme-wp-block\">Per produkt tillater Amazon alltid bare \u00e9n tilbudskampanje om gangen.<\/li><li class=\"theme-wp-block\">Ikke alle produktkategorier kan annonseres som blitztilbud p\u00e5 Amazon. Alkohol kan for eksempel ikke markedsf\u00f8res som et tilbud.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-140773-identifier\">Ytterligere krav p\u00e5 Prime Day<\/h3><p class=\"theme-wp-block gb-responsive-415279-identifier\">Prime Day er et eksklusivt tilbudsarrangement, da tilbudene her kun er tilgjengelige for kunder som er en del av Amazon-lojalitetsprogrammet &#8220;Prime&#8221;. Prime Day har blitt holdt siden juli 2015 som en \u00e5rlig rabatteringskampanje. I mellomtiden har Amazon utvidet de Prime-eksklusive tilbudene med flere arrangementer, for eksempel med &#8220;Prime Fall&#8221; h\u00f8sten 2022.<\/p><p class=\"theme-wp-block gb-responsive-53924-identifier\">For \u00e5 liste et Amazon-blitztilbud p\u00e5 Prime Day, m\u00e5 du oppfylle ytterligere krav. P\u00e5 Prime Day tilbyr Amazon kun artikler med minst 20 prosent rabatt og den laveste salgsprisen for \u00e5ret som blitztilbud. Vurderingen m\u00e5 ogs\u00e5 v\u00e6re p\u00e5 minst 3,5 stjerner. I tillegg m\u00e5 alle <a href=\"https:\/\/www.sellerlogic.com\/no\/blog\/er-alt-bare-stjalet-eo-eo-amazons-retningslinjer-for-beskyttelse-av-immaterielle-rettigheter\/\">Amazon-retningslinjer<\/a> for produktpresentasjon oppfylles.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-374039-identifier\">Opprette et Amazon-blitztilbud \u2013 Hvordan gj\u00f8r man det?<\/h2><p class=\"theme-wp-block gb-responsive-954181-identifier\">Du kan opprette et Amazon-blitztilbud gjennom din selger- eller leverand\u00f8rkonto i omr\u00e5det &#8220;Reklame&#8221;. Under punktet &#8220;Tilbud&#8221; kan du lage et nytt tilbud for det \u00f8nskede produktet.<\/p><p class=\"theme-wp-block gb-responsive-48510-identifier\">Du kan n\u00e5 velge \u00f8nsket ukeperiode og varighet for tilbudet. Lukrative aksjonsperioder er ofte allerede booket en m\u00e5ned i forveien. Det anbefales derfor \u00e5 bestille tilbudsplassen tidlig. Etter valg av aksjonsperiode kan du fastsette antall og tilbudspris. Viktig her er at Amazon angir et minimum antall, under hvilket tilbudet ikke kan opprettes. Du trenger derfor en viss lagerbeholdning for \u00e5 kunne tilby et Amazon-blitztilbud.<\/p><p class=\"theme-wp-block gb-responsive-404646-identifier\">Etter \u00e5 ha angitt alle relevante parametere kan du bekrefte opprettelsen av tilbudet. Deretter vil blitztilbudet bli kontrollert av Amazon og aktivert.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-371320-identifier\">Amazon-blitztilbudet fungerer ikke \u2013 Hva gj\u00f8r jeg?<\/h3><p class=\"theme-wp-block gb-responsive-843743-identifier\">Det kan skje at Amazon krever en revisjon av det forespurte blitztilbudet eller avviser tilbudet. Her anbefales det \u00e5 ta en titt p\u00e5 retningslinjene til Amazon. Det kan v\u00e6re at den n\u00f8dvendige rabatten ikke oppn\u00e5s, da det for beregningen ikke brukes produsentens veiledende utsalgspris (UVP), men den tidligere gjennomsnittlige prisen. Hvis du f\u00e5r st\u00f8tte til markedsf\u00f8ringen din fra et <a href=\"https:\/\/www.faru.services\/amazon-agentur\/preise\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon-byr\u00e5<\/a> som Faru Services GmbH, kan du ogs\u00e5 konsultere dem for r\u00e5dgivning om aktivering.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-150254-identifier\">Kostnader for Amazon-blitztilbud<\/h3><p class=\"theme-wp-block gb-responsive-565357-identifier\">For \u00e5 liste et Amazon-blitztilbud m\u00e5 selgere betale to gebyrer: Avhengig av arrangementet varierer markedsf\u00f8ringsgebyret mellom 35 euro og 70 euro. I tillegg kommer et gebyr for hver solgte artikkel gjennom kampanjen. Dette gebyret er individuelt forskjellig, men vises allerede ved opprettelsen av tilbudet.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-103938-identifier\">Alternativer til Amazon-blitztilbud: 7-dagers tilbud<\/h3><p class=\"theme-wp-block gb-responsive-741944-identifier\">Et alternativ til Amazon-blitztilbudet, der du ikke er s\u00e5 avhengig av en bestemt kort tilbudsperiode, er 7-dagers tilbudet. Ogs\u00e5 denne kampanjen kan opprettes gjennom tilbudssiden.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-335026-identifier\">Konklusjon: Amazon-blitztilbud som en mulighet for selgere og leverand\u00f8rer<\/h2><p class=\"theme-wp-block gb-responsive-75447-identifier\">Amazon-blitztilbud er en god m\u00e5te \u00e5 generere mer oppmerksomhet for produktene dine eller fremme salget, da du gjennom tilbudssiden n\u00e5r en spesielt kj\u00f8psvillig kundgruppe. I tillegg kan kunder som allerede har produktet ditt p\u00e5 \u00f8nskelisten, kanskje f\u00e5 det siste dyttet til \u00e5 kj\u00f8pe. <br>Amazon-blitztilbud er imidlertid bare en del av en vellykket markedsf\u00f8ringsstrategi p\u00e5 Amazon. For en helhetlig strategi anbefales det \u00e5 samarbeide med et spesialisert <a href=\"https:\/\/www.faru.services\/amazon-agentur\/preise\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon-markedsf\u00f8ringsbyr\u00e5<\/a> for \u00e5 utnytte mulighetene til Amazon fullt ut og utvikle en passende markedsf\u00f8ringsmix for merkevaren din.<\/p><p class=\"theme-wp-block gb-responsive-530791-identifier has-small-font-size\">Bildkreditt: \u00a9\ufe0f ifeelstock \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Med Amazon Blitztilbud har Amazon skapt en tilbudskategori som lar deg \u00f8ke synligheten til produktene dine og realisere ekstra salg gjennom kortvarige rabatter. Hvordan Blitztilbud fungerer p\u00e5 Amazon og hvilke erfaringer selgere og leverand\u00f8rer har gjort, kan du lese her. Hva er Amazon Blitztilbud? Amazon Blitztilbud (ogs\u00e5 kjent som tilbud eller dagens tilbud) er en<\/p>\n","protected":false},"author":3,"featured_media":25781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1308],"tags":[],"class_list":["post-225681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salg-pa-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Blitztilbud: Hvordan \u00f8ke salget av produktet ditt!<\/title>\n<meta name=\"description\" content=\"Med et blitztilbud p\u00e5 Amazon kan synligheten til et produkt \u00f8kes p\u00e5 kort sikt. Slik oppretter du det!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/no\/blog\/how-to-increase-product-visibility-with-amazon-lightning-deals\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Blitztilbud: Hvordan \u00f8ke salget av produktet ditt!\" \/>\n<meta property=\"og:description\" content=\"Med et blitztilbud p\u00e5 Amazon kan synligheten til et produkt \u00f8kes p\u00e5 kort sikt. Slik oppretter du det!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/no\/blog\/how-to-increase-product-visibility-with-amazon-lightning-deals\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-11T09:30:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/04\/23135525\/amazon-blitzangebot.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/no\/blog\/how-to-increase-product-visibility-with-amazon-lightning-deals\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/no\/blog\/how-to-increase-product-visibility-with-amazon-lightning-deals\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/no\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"How to Increase Product Visibility with Amazon Lightning Deals\",\"datePublished\":\"2023-04-11T09:30:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/no\/blog\/how-to-increase-product-visibility-with-amazon-lightning-deals\/\"},\"wordCount\":860,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/no\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/no\/blog\/how-to-increase-product-visibility-with-amazon-lightning-deals\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/04\/23135525\/amazon-blitzangebot.jpeg\",\"articleSection\":[\"Salg p\u00e5 Amazon\"],\"inLanguage\":\"nb-NO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellerlogic.com\/no\/blog\/how-to-increase-product-visibility-with-amazon-lightning-deals\/\",\"url\":\"https:\/\/www.sellerlogic.com\/no\/blog\/how-to-increase-product-visibility-with-amazon-lightning-deals\/\",\"name\":\"Amazon Blitztilbud: Hvordan \u00f8ke salget av produktet ditt!\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/no\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/no\/blog\/how-to-increase-product-visibility-with-amazon-lightning-deals\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/no\/blog\/how-to-increase-product-visibility-with-amazon-lightning-deals\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/04\/23135525\/amazon-blitzangebot.jpeg\",\"datePublished\":\"2023-04-11T09:30:30+00:00\",\"description\":\"Med et blitztilbud p\u00e5 Amazon kan synligheten til et produkt \u00f8kes p\u00e5 kort sikt. 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