
{"id":225726,"date":"2020-06-02T08:14:00","date_gmt":"2020-06-02T08:14:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/hopp-eller-topp-ryster-amazon-logistics-opp-fraktindustrien\/"},"modified":"2020-06-02T08:14:00","modified_gmt":"2020-06-02T08:14:00","slug":"hopp-eller-topp-ryster-amazon-logistics-opp-fraktindustrien","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/no\/blog\/hopp-eller-topp-ryster-amazon-logistics-opp-fraktindustrien\/","title":{"rendered":"Hopp eller topp: Ryster Amazon Logistics opp fraktindustrien?"},"content":{"rendered":"<p class=\"theme-wp-block is-style-default gb-responsive-349839-identifier\">For bare noen \u00e5r siden mottok kundene til e-handelsgiganten Amazon bestillingene sine p\u00e5 vanlig m\u00e5te: via DHL, Hermes eller en annen etablert frakttjeneste. Selv i dag samarbeider handelsplattformen med eksterne selskaper for \u00e5 kunne levere bestillinger over hele verden. Med <strong>Amazon Logistics<\/strong> \u2013 blant annet i Tyskland \u2013 har imidlertid nettgiganten ogs\u00e5 bygget egne strukturer for \u00e5 raskt og effektivt bringe pakker til kunden.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-472958-identifier\">F\u00f8rst ble planene ikke tatt p\u00e5 alvor. Men n\u00e5 p\u00e5virker Amazon Logistics ogs\u00e5 pakkeindustrien: <a href=\"https:\/\/www.onlinehaendler-news.de\/e-commerce-trends\/logistik\/132888-goetterdaemmerung-logistik-branche\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">DHL kunngjorde i mars 2020 at de ville stenge et pakkesenter n\u00e6r Augsburg<\/a>, fordi det n\u00e6rliggende logistikksenteret til Amazon ikke lenger s\u00f8rget for tilstrekkelig med sendinger. Dette skyldtes p\u00e5 ingen m\u00e5te en nedgang i bestillingsvolumet \u2013 snarere betjener Amazon i \u00f8kende grad fraktvolumet med sin egen logistikk og gir dermed <strong>f\u00e6rre sendinger til DHL og andre pakkeselskaper<\/strong>.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-112955-identifier\">Denne utviklingen stoppet nylig opp litt. <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/e-commerce-trends-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">Det var nettopp koronaviruset<\/a>, som har katastrofale konsekvenser i s\u00e5 mange bransjer, som reddet DHL-pakkesenteret: P\u00e5 grunn av et <strong>\u00f8kt bestillingsvolum<\/strong> hos Amazon kom det ogs\u00e5 flere bestillinger til naboene hos DHL.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-200466-identifier\">Dette vil imidlertid sannsynligvis bare v\u00e6re et <strong>\u00f8yeblikksbilde<\/strong>. P\u00e5 lang sikt vil Amazon Logistics til og med utvide sin egen kapasitet. Dette vil ha b\u00e5de positive og negative konsekvenser for fraktbransjen og markedsplassselgere. Jo mer du b\u00f8r fokusere p\u00e5 dette emnet n\u00e5, for \u00e5 kunne vurdere hvordan oppbyggingen av en Amazon-eid fraktlogistikk ogs\u00e5 kan p\u00e5virke deg.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-82529-identifier\">Was genau ist Amazon Logistics?<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-816138-identifier\">Med den interne leveransetjenesten \u00f8nsker Amazon \u00e5 bli mer uavhengig av etablerte tjenesteleverand\u00f8rer som DHL eller DPD. For dette samarbeider e-handelsgiganten <strong>med lokale underleverand\u00f8rer<\/strong> som henter pakker fra Amazon-distribusjonssentrene for et bestemt omr\u00e5de og tar seg av den faktiske leveransen til kunden. Dette dreier seg vanligvis om mindre selskaper med 20 til 40 leveringsbiler eller 30 til 70 sj\u00e5f\u00f8rer. Tjenesten er for \u00f8yeblikket tilgjengelig i <strong>Tyskland, Storbritannia, Spania og USA<\/strong>, vanligvis i storbyer.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-901173-identifier\">Sj\u00e5f\u00f8rene henter pakkene p\u00e5 et distribusjonssenter og bringer dem direkte til kunden. Vanligvis kj\u00f8rer de ruter p\u00e5 opptil 120 kilometer. Fordelen ligger f\u00f8rst og fremst i <strong>fjerning av eksterne strukturer<\/strong> som for eksempel innlevering p\u00e5 et DHL-pakkesenter, den p\u00e5f\u00f8lgende sorteringen og transporten til bestemmelsesstedet. Amazon Logistics klarer, gjennom samarbeid med lokale selskaper, \u00e5 forkorte frakten for mange sendinger til den s\u00e5kalte siste milen \u2013 og sparer dermed ikke bare penger, men spesielt leveringstid.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-869706-identifier\">For mange brukere er det viktig \u00e5 kunne benytte seg av Same Day-levering eller motta bestillingen sin <strong>senest dagen etter<\/strong>. For Prime-produkter lover Amazon dette til og med. Denne aspekten er spesielt viktig for kundene, \u00f8ker dermed tilfredsheten deres og \u00f8ker sannsynligheten for at de ogs\u00e5 bestiller fra Amazon neste gang. Logistikk-tjenesten <strong>forbedrer dermed effektivt kundeopplevelsen og kundelojaliteten<\/strong>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-123455-identifier\">Wie k\u00f6nnen Unternehmen an Amazon Logistics teilnehmen?<\/h3>Interessierte Unternehmer k\u00f6nnen \u00fcber <a class=\"theme-wp-block\" href=\"https:\/\/logistics.amazon.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">die Website des Transportdienstes<\/a> eine <strong>erste Interessenbekundung<\/strong> einreichen, die anschlie\u00dfend von Amazon gepr\u00fcft wird. Das ist sogar dann m\u00f6glich, wenn das f\u00fcr die Zusammenarbeit n\u00f6tige Unternehmen erst noch gegr\u00fcndet werden m\u00fcsste. Laut eigener Aussage sucht Amazon kundenorientierte F\u00fchrungspers\u00f6nlichkeiten, die \u201egerne Teams in einem dynamischen, sich st\u00e4ndig weiterentwickelnden Umfeld\u201c f\u00fchren wollen.Etter en <strong class=\"theme-wp-block\">formell s\u00f8knad<\/strong>, der blant annet likvide midler p\u00e5 25.000 euro m\u00e5 dokumenteres, og en bekreftelse fra Amazon, gjennomg\u00e5r de fremtidige leverand\u00f8rene en flere uker lang oppl\u00e6ring. I tillegg stiller nettgiganten mange verkt\u00f8y til disposisjon, for eksempel for navigasjon. N\u00e5r selskapet er etablert og tilstrekkelig med sj\u00e5f\u00f8rer er om bord, hentes de f\u00f8rste pakkene fra de lokale logistikksentrene og leveres til kundene. Vanligvis betaler Amazon <strong class=\"theme-wp-block\">per vellykket levering<\/strong>.<blockquote class=\"theme-wp-block wp-block-quote gb-responsive-979198-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\">F\u00fcr die <strong class=\"theme-wp-block\">Anstellung von Fahrern<\/strong> und die <strong class=\"theme-wp-block\">Beschaffung von Lieferwagen<\/strong> ist jedoch das Subunternehmen verantwortlich. Amazon Logistics stellt in Deutschland lediglich <strong class=\"theme-wp-block\">unterst\u00fctzende Angebote<\/strong> bereit, um niedrige Anlaufkosten zu gew\u00e4hrleisten. Dazu geh\u00f6rt auch ein Leasing-Programm f\u00fcr die Fahrzeugflotte, ein Kraftstoffprogramm, Uniformen oder Unterst\u00fctzung in rechtlichen Fragen.<\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-159886-identifier\">Welchen Service bietet der Amazon-Versanddienst Kunden?<\/h3>Bei dem internen Versanddienst handelt es sich nicht um eine Spedition im klassischen Sinne, denn die Delivery Service Partner (Amazon Logistikpartner) arbeiten ausschlie\u00dflich f\u00fcr den E-Commerce-Riesen und sind an <strong class=\"theme-wp-block\">die Strukturen der Onlineplattform gebunden<\/strong>.In der Regel bietet der Transportdienst sogar einen <strong class=\"theme-wp-block\">besseren Service<\/strong> als andere Zusteller. Beispielsweise stellt Amazon Logistics eine detaillierte Sendungsverfolgung neben der obligatorischen Versandbest\u00e4tigung f\u00fcr jede Bestellung zur Verf\u00fcgung. So k\u00f6nnen Kunden nicht nur nachschauen, <strong class=\"theme-wp-block\">in welchem Zeitfenster<\/strong> ihre Bestellung geliefert werden soll, sondern oftmals auch den Weg des Zustellfahrzeugs nachverfolgen und einsehen, wie viele Stationen der Fahrer zuvor noch ansteuern wird. In diesem Sinne hat der Kunde bei Amazon Logistics ein Live-Tracking seiner Bestellung und kann genau sehen, wann und wo das Paket verschickt, ausgeliefert und letztendlich ankommt. Damit bietet das Versandunternehmen dem Nutzer einen erheblichen Vorteil, gegen\u00fcber der klassischen Paketverfolgung.Der gr\u00f6\u00dfte Vorteil f\u00fcr Kunden liegt aber klar in der <strong class=\"theme-wp-block\">schnellen und unkomplizierten Lieferung<\/strong>. Sie erhalten ihre Ware oftmals schon am n\u00e4chsten Tag, wissen genau, in welchem Zeitfenster sie zuhause sein sollten. Andernfalls k\u00f6nnen sie auch einen Ablageort angeben oder die Ware direkt <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/amazon-locker-kunden-nicht-gestoert\/\" target=\"_blank\" rel=\"noreferrer noopener\">an eine Abholstation zustellen<\/a> lassen. Wie andere Paketdienste beliefert Amazon Logistics auch am Samstag seine Kunden.<h2 class=\"theme-wp-block wp-block-heading gb-responsive-373142-identifier\">Was bedeutet Amazon Logistics f\u00fcr Marketplace-Verk\u00e4ufer?<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-449311-identifier\">Forhandlere p\u00e5 den nettbaserte handelsplattformen har forskjellige fraktalternativer. Oppfyllelse av selger (FBM) betyr at de selv tar seg av lagring, pakking og frakt av varene. I motsetning til dette kan de ogs\u00e5 overlate disse og andre oppgaver til Amazon ved \u00e5 delta i\u00a0<strong>Oppfyllelse av Amazon-programmet<\/strong>\u00a0(FBA). Som et tredje alternativ kan forhandlere kvalifisere seg for Prime gjennom selgere og dermed motta det salgsfremmende Prime-logoen uten \u00e5 bruke FBA.\u00a0<\/p><p class=\"theme-wp-block is-style-default gb-responsive-585891-identifier\">For FBA-forhandlere er Amazon Logistics vanligvis en grunn til glede. For den \u00f8kte kundetilfredsheten og -lojaliteten drar de indirekte ogs\u00e5 nytte av dette, ettersom sannsynligheten for at et produkt blir kj\u00f8pt igjen hos dem \u00f8ker.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-534671-identifier\">For forhandlere som bruker FBM eller Prime gjennom selgere, er entusiasmen imidlertid sannsynligvis begrenset. For dem \u00f8ker det allerede h\u00f8ye\u00a0<strong>presset for \u00e5 tilby en rask og smidig frakt<\/strong><strong>\u00a0ytterligere<\/strong>. Dette ekstra presset fra Amazon Logistics merkes kanskje ikke enn\u00e5, men det kan endre seg i fremtiden. Derfor b\u00f8r markedsplassselgere allerede n\u00e5 forberede seg og finjustere sine interne prosesser for \u00e5 optimalisere dem.\u00a0<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-187530-identifier\">Fasit: Hopp og topp!<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-529066-identifier\">P\u00e5 den ene siden merker mange forhandlere allerede i dag at kundene krever raskere frakt. I tillegg ryster Amazon Logistics, p\u00e5 grunn av leveringstid og ukomplisert service, ogs\u00e5 fraktbransjen og stiller etablerte selskaper sp\u00f8rsm\u00e5let om i hvilken grad de kan opprettholde alle n\u00e5v\u00e6rende lokasjoner.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-631853-identifier\">P\u00e5 den andre siden gleder FBA-forhandlere og kunder seg over at pakker blir raskt levert, og at kundereisen stadig n\u00e6rmer seg den fysiske handelen. Ikke bare f\u00e5r kundene en fraktbekreftelse, men ogs\u00e5 en detaljert sendingstracking. Det\u00a0<a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/amazon-a-plus-content-hohe-conversion-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00f8ker konverteringsraten<\/a>, senker returprosenten og \u00f8ker sannsynligheten for at kundene kj\u00f8per igjen.\u00a0<\/p><p class=\"theme-wp-block is-style-default gb-responsive-587228-identifier has-small-font-size\">Bildekrediteringer i rekkef\u00f8lge av bildene: \u00a9 phaisarnwong2517 \u2013 stock.adobe.com \/ \u00a9 Carlos Cuadros\u00a0\u2013 pexels.com<a href=\"https:\/\/www.sellerlogic.com\/no\/amazon-dynamic-repricing-tool\/\"><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>For bare noen \u00e5r siden mottok kundene til e-handelsgiganten Amazon bestillingene sine p\u00e5 vanlig m\u00e5te: via DHL, Hermes eller en annen etablert frakttjeneste. Selv i dag samarbeider handelsplattformen med eksterne selskaper for \u00e5 kunne levere bestillinger over hele verden. Med Amazon Logistics \u2013 blant annet i Tyskland \u2013 har imidlertid nettgiganten ogs\u00e5 bygget egne strukturer<\/p>\n","protected":false},"author":3,"featured_media":1395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1308],"tags":[],"class_list":["post-225726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salg-pa-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hopp eller topp? Hvordan Amazon Logistics ogs\u00e5 p\u00e5virker nettforhandlere<\/title>\n<meta name=\"description\" content=\"Amazon Logistics er den interne pakkeleveringstjenesten til morselskapet. Hvilken innvirkning har bruken av den p\u00e5 Amazon-selgere?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/no\/blog\/hopp-eller-topp-ryster-amazon-logistics-opp-fraktindustrien\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hopp eller topp? Hvordan Amazon Logistics ogs\u00e5 p\u00e5virker nettforhandlere\" \/>\n<meta property=\"og:description\" content=\"Amazon Logistics er den interne pakkeleveringstjenesten til morselskapet. Hvilken innvirkning har bruken av den p\u00e5 Amazon-selgere?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/no\/blog\/hopp-eller-topp-ryster-amazon-logistics-opp-fraktindustrien\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-02T08:14:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/06\/23142927\/amazon-logistics.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/no\/blog\/hopp-eller-topp-ryster-amazon-logistics-opp-fraktindustrien\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/no\/blog\/hopp-eller-topp-ryster-amazon-logistics-opp-fraktindustrien\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/no\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Hopp eller topp: Ryster Amazon Logistics opp fraktindustrien?\",\"datePublished\":\"2020-06-02T08:14:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/no\/blog\/hopp-eller-topp-ryster-amazon-logistics-opp-fraktindustrien\/\"},\"wordCount\":1165,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/no\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/no\/blog\/hopp-eller-topp-ryster-amazon-logistics-opp-fraktindustrien\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/06\/23142927\/amazon-logistics.jpg\",\"articleSection\":[\"Salg p\u00e5 Amazon\"],\"inLanguage\":\"nb-NO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellerlogic.com\/no\/blog\/hopp-eller-topp-ryster-amazon-logistics-opp-fraktindustrien\/\",\"url\":\"https:\/\/www.sellerlogic.com\/no\/blog\/hopp-eller-topp-ryster-amazon-logistics-opp-fraktindustrien\/\",\"name\":\"Hopp eller topp? 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