
{"id":226017,"date":"2022-04-26T05:49:00","date_gmt":"2022-04-26T05:49:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/de-viktigste-kpi-ene-for-mer-suksess-pa-amazon\/"},"modified":"2022-04-26T05:49:00","modified_gmt":"2022-04-26T05:49:00","slug":"de-viktigste-kpi-ene-for-mer-suksess-pa-amazon","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/no\/blog\/de-viktigste-kpi-ene-for-mer-suksess-pa-amazon\/","title":{"rendered":"De viktigste KPI-ene for mer suksess p\u00e5 Amazon"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-445162-identifier\">\u00c5 oppn\u00e5 suksess p\u00e5 Amazon er alt annet enn enkelt. Derfor er det desto viktigere \u00e5 holde \u00f8ye med tallene dine. N\u00f8kkelprestasjonindikatorer (KPI-er) gir innsikt i produkt- og salgsutvikling, samt hvilke faktorer som fortsatt m\u00e5 justeres for \u00e5 forbedre resultatene til virksomheten din. \u00c5 holde oversikt over alle disse forskjellige KPI-ene kan bli utfordrende, men vi har ryggen din! I denne artikkelen vil vi vise deg hvordan du kan bruke KPI-ene til din fordel for \u00e5 gj\u00f8re Amazon-virksomheten din mer vellykket!<\/p>\t\t<div  class=\"theme-wp-block theme-block-guest-author gb-responsive-824943-identifier\">\n\t\t<div class=\"wrap-inner-content\">\n\t\t\t<div class=\"guest-author-avatar\">\n\t\t\t\t<div class=\"cover-avatar\" style=\"background-image: url(https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140351\/FARU_Logo-mini-leuchtturm-1.png);\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-sign\">\n\t\t\t\t<div class=\"author-sign\">Dette er et gjesteinnlegg av<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-title\">\n\t\t\t\t<div class=\"guest-author-name\">\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\t\t\t<div class=\"heading-text\">Faru Services<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-description\">\n\t\t\t\t<div class=\"description\"><p>V\u00e5r partner <a href=\"https:\/\/www.faru.services\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">FARU<\/a> tilbyr omfattende markedsplassadministrasjon for Amazon. Med mange \u00e5rs erfaring og datadrevne tiln\u00e6rminger, bygges et solid grunnlag for din daglige virksomhet \u2013 inkludert KPI-overv\u00e5king og administrasjon av markedsf\u00f8ringskampanjer. Dette gir deg tid til andre ting \u2013 for eksempel \u00e5 legge til de nye varene i sortimentet som du har hatt \u00f8ye p\u00e5 s\u00e5 lenge. Og for \u00e5 sikre at du ikke g\u00e5r glipp av noen innovasjoner, er Faru aktiv for deg som en del av flere Amazon-komiteer, slik at du kan l\u00e6re om alle relevante pilotprosjekter.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-741932-identifier\">Hvilke KPI-er er viktige og hvor kan du finne dem?<\/h2><p class=\"theme-wp-block gb-responsive-631443-identifier\">Som Amazon-selger kan du f\u00e5 innsikt i disse m\u00e5lingene gjennom <strong>Rapporter > Statistikk &#038; Rapporter<\/strong>-seksjonen i din Amazon Seller Central-konto. I venstremenyen vil du n\u00e5 se seksjonen \u201cEtter ASIN\u201d, og under den er den relevante rapporten <strong>Detaljside Salg og Trafikk<\/strong>.<\/p><div class=\"wp-block-image gb-responsive-858507-identifier\"><figure class=\"theme-wp-block aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1170\" height=\"694\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140355\/statisitk.jpg\" alt=\"De viktigste KPI-ene for mer suksess p\u00e5 Amazon\" class=\"wp-image-19834\" style=\"width:704px;height:417px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140355\/statisitk-405x240.jpg 405w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140355\/statisitk-407x241.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140355\/statisitk-768x456.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140355\/statisitk-844x501.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140355\/statisitk.jpg 1170w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-382393-identifier\">Vi anbefaler alltid dette dashbordet for detaljerte evalueringer. F\u00f8r vi tar en n\u00e6rmere titt p\u00e5 de relevante KPI-ene, er det viktig \u00e5 velge riktig tidsfilter. For din \u00e5rlige planlegging gir det mening \u00e5 velge lengre perioder for \u00e5 identifisere sesongvariasjoner og trender, for eksempel. For din daglige virksomhet er &#8220;Period over Period&#8221;-sammenligninger spesielt interessante. For eksempel utviklingen av m\u00e5lingene sammenlignet med forrige uke eller samme periode i fjor.<\/p><p class=\"theme-wp-block gb-responsive-404237-identifier\">Vi deler de relevante KPI-ene inn i <strong>3 kategorier<\/strong>:<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-457319-identifier\">Trafikk KPI-er: &#8220;\u00d8kter og Sidevisninger&#8221;<\/h3><div class=\"wp-block-image gb-responsive-405272-identifier\"><figure class=\"theme-wp-block aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1105\" height=\"537\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140354\/Sitzungen-und-Seitenaufrufe.png\" alt=\"De viktigste KPI-ene for mer suksess p\u00e5 Amazon\" class=\"wp-image-19840\" style=\"width:642px;height:312px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140354\/Sitzungen-und-Seitenaufrufe-407x198.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140354\/Sitzungen-und-Seitenaufrufe-768x373.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140354\/Sitzungen-und-Seitenaufrufe-844x410.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140354\/Sitzungen-und-Seitenaufrufe.png 1105w\" sizes=\"(max-width: 1105px) 100vw, 1105px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-385642-identifier\">Trafikkm\u00e5lingene &#8220;\u00d8kter&#8221; og &#8220;Sidevisninger&#8221; indikerer antallet Amazon-brukere som har sett produktet ditt. Du b\u00f8r regelmessig overv\u00e5ke disse for \u00e5 forbedre trafikken din og lede flere kunder til Amazon-listene dine. Som du kan se, er antallet sidevisninger h\u00f8yere enn antallet \u00f8kter. S\u00e5, du b\u00f8r stille deg selv sp\u00f8rsm\u00e5let: &#8220;Hvor mange potensielle kunder har klikket p\u00e5 produktsidene mine?&#8221; For \u00e5 bestemme dette n\u00f8yaktig, m\u00e5 du vite forskjellen mellom &#8220;\u00d8kter&#8221; og &#8220;Sidevisninger.&#8221;<\/p><p class=\"theme-wp-block gb-responsive-657093-identifier\">Kort sagt: Hvert klikk fra en kunde p\u00e5 produktsiden din er en sidevisning. Hvis en kunde klikker p\u00e5 oppf\u00f8ringen din flere ganger innen 24 timer, telles det som bare \u00e9n \u00f8kt, men som flere sidevisninger.<\/p><p class=\"theme-wp-block gb-responsive-920570-identifier\">Godt \u00e5 vite: Nylig utvidet Amazon Seller Central KPI-ene &#8220;\u00d8kter&#8221; og &#8220;Sidevisninger&#8221; ved \u00e5 skille mellom trafikken generert av mobilappen og trafikken generert av nettleseren. Som et resultat har \u00f8ktene og sidevisningene \u00f8kt totalt, ettersom Seller Central tidligere bare analyserte nettlesertrafikk.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-950136-identifier\">Konverterings KPI: &#8220;Enheter per \u00f8kt i prosent&#8221;<\/h3><div class=\"wp-block-image gb-responsive-66735-identifier\"><figure class=\"theme-wp-block aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1170\" height=\"714\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140353\/conversion.jpg\" alt=\"De viktigste KPI-ene for mer suksess p\u00e5 Amazon\" class=\"wp-image-19846\" style=\"width:613px;height:374px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140353\/conversion-407x248.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140353\/conversion-768x469.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140353\/conversion-844x515.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140353\/conversion.jpg 1170w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-689595-identifier\">&#8220;Enheter per \u00f8kt i prosent&#8221; refererer til konverteringsraten. Konverteringsraten indikerer prosentandelen av kunder som bes\u00f8kte produktet ditt og deretter faktisk kj\u00f8pte det. Det er et effektivt verkt\u00f8y for \u00e5 m\u00e5le suksessen til oppf\u00f8ringene.<\/p><p class=\"theme-wp-block gb-responsive-117331-identifier\">Konverteringsraten p\u00e5virkes av mange faktorer. Eksempler inkluderer Buy Box-raten og innholdskvaliteten, ettersom jo bedre informasjonen er for kunden, desto lettere er det for dem \u00e5 ta kj\u00f8psbeslutningen.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-985222-identifier\">Inntekts KPI-er: &#8220;Inntekt fra bestilte produkter&#8221;<\/h3><div class=\"wp-block-image gb-responsive-465142-identifier\"><figure class=\"theme-wp-block aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1170\" height=\"983\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140352\/umsatz.jpg\" alt=\"De viktigste KPI-ene for mer suksess p\u00e5 Amazon\" class=\"wp-image-19852\" style=\"width:493px;height:414px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140352\/umsatz-407x342.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140352\/umsatz-768x645.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140352\/umsatz-844x709.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140352\/umsatz.jpg 1170w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-928781-identifier\">Som navnet antyder, gir KPI-en &#8220;Inntekt fra bestilte produkter&#8221; oss informasjon om v\u00e5r kj\u00e6re inntekt. Basert p\u00e5 inntekten kan man sette opp en A-B-C-analyse for \u00e5 fokusere p\u00e5 de riktige produktene.<\/p><p class=\"theme-wp-block gb-responsive-50925-identifier\">Puh&#8230; Bra. N\u00e5 har vi sjekket m\u00e5lingene v\u00e5re. La oss komme i gang med implementeringen!<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-518332-identifier\"><strong>Hvordan kan du bruke disse KPI-ene for \u00e5 optimalisere Amazon-virksomheten din?<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-547282-identifier\">For \u00e5 illustrere dette tydeligere, har vi laget noen <strong>casestudier<\/strong>.<\/p><p class=\"theme-wp-block gb-responsive-820102-identifier\"><strong>Casestudie 1:<\/strong><\/p><p class=\"theme-wp-block gb-responsive-415919-identifier\"><em>Status Quo:<\/em> Selskapet har en lav konverteringsrate, selv om det kan generere h\u00f8y trafikk til oppf\u00f8ringene sine.<\/p><p class=\"theme-wp-block gb-responsive-287915-identifier\"><em>Tolkning:<\/em> Prisene dine er gjennomsnittlige, men konkurransen er h\u00f8y og du har en lav Buy Box-rate.<\/p><p class=\"theme-wp-block gb-responsive-542904-identifier\">Konverteringsraten beregnes basert p\u00e5 ulike faktorer &#8211; den st\u00f8rste innflytelsen er prisen, noe som betyr at det laveste tilbudet vinner Buy Box. Imidlertid spiller ogs\u00e5 andre faktorer inn, for eksempel om produktet er tilgjengelig p\u00e5 Prime. Den store fordelen med Prime er at forhandleren kan vinne Buy Box til tross for konkurranse til samme pris.<\/p><p class=\"theme-wp-block gb-responsive-684074-identifier\"><em>L\u00f8sning:<\/em> Implementering av Prime gjennom <a href=\"https:\/\/www.sellerlogic.com\/no\/blog\/hvordan-fungerer-amazon-fba-alt-du-trenger-a-vite-om-den-populaere-oppfyllelsestjenesten-i-et-blikk\/\">Amazon FBA<\/a> eller Prime av selgere for \u00e5 vinne Buy Box, da dette er avgj\u00f8rende for inntekten din. If\u00f8lge Amazon g\u00e5r 90% av salget til selgeren i Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-307271-identifier\"><strong>Casestudie 2:<\/strong><\/p><p class=\"theme-wp-block gb-responsive-681690-identifier\"><em>Status Quo:<\/em> Selskapet oppn\u00e5r gjennomsnittlig inntekt med gjennomsnittlig trafikk, men har fortsatt en d\u00e5rlig konverteringsrate.<\/p><p class=\"theme-wp-block gb-responsive-589655-identifier\"><em>Tolkning:<\/em> Kvaliteten p\u00e5 innholdet er forbedringsverdig, da den ligger p\u00e5 60%. I tillegg mangler de relevante s\u00f8keordene.<\/p><p class=\"theme-wp-block gb-responsive-29430-identifier\">L\u00f8sning: Det er best \u00e5 laste opp 6-7 produktbilder som er rettet mot et spesifikt publikum, med forklarende og meningsfulle visuelle elementer. I tillegg anbefaler vi A+ Innhold som hjelper kundene med \u00e5 f\u00f8le en emosjonell tilknytning til produktet og merket, og forteller en historie. Det b\u00f8r ogs\u00e5 bemerkes at bruken av de riktige s\u00f8keordene spiller en betydelig rolle. Det b\u00f8r tas hensyn til \u00e5 velge de 2-3 viktigste s\u00f8keordene som gir verdi til kunden og fremhever de riktige produktegenskapene.<\/p><p class=\"theme-wp-block gb-responsive-900306-identifier\"><strong>Casestudie 3:<\/strong><\/p><p class=\"theme-wp-block gb-responsive-409999-identifier\"><em>Status Quo:<\/em> Selskapet genererer lite inntekt og har lav trafikk p\u00e5 produktsiden sin, men har likevel en h\u00f8y konverteringsrate.<\/p><p class=\"theme-wp-block gb-responsive-441915-identifier\"><em>Tolkning:<\/em> Kvaliteten p\u00e5 innholdet er veldig god, men trafikkgenereringen er d\u00e5rlig og de passende s\u00f8keordene mangler.<\/p>L\u00f8sning: For \u00e5 forbedre trafikkgenereringen er det viktig \u00e5 identifisere de riktige s\u00f8keordene. N\u00e5r et grunnleggende s\u00f8keord som n\u00f8yaktig beskriver produktet er etablert, er det n\u00f8dvendig \u00e5 analysere konkurrentenes s\u00f8keord og finne lignende s\u00f8keord. I tillegg kan m\u00e5lrettede PPC-kampanjer forbedre s\u00f8kerrangeringen for \u00e5 n\u00e5 det ideelle publikummet p\u00e5 hvert trinn av salgstrakten.<h2 class=\"theme-wp-block wp-block-heading gb-responsive-485107-identifier\"><strong>Konklusjon<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-426945-identifier\">Som du kan se, er KPI-er like viktige for virksomheten din som flyinstrumenter er for piloter. Du kan bruke dem til \u00e5 forutsi turbulens og justere strategier i tide.<\/p><p class=\"theme-wp-block gb-responsive-105122-identifier\">Hvis du \u00f8nsker \u00e5 lene deg tilbake og slappe av i business class og ansette en pilot for \u00e5 ta seg av alt for deg, er vi her for \u00e5 hjelpe. Teamet v\u00e5rt har over 30 \u00e5rs erfaring med Amazon, og derfor vet vi n\u00f8yaktig hvor mye tid det tar \u00e5 administrere en Amazon-konto. Vi tilbyr omfattende markedsplassadministrasjon og lager regelmessig rapporter om forretningsutvikling, anbefaler spesifikke optimaliseringstiltak basert p\u00e5 v\u00e5re analyser, og administrerer markedsf\u00f8ringskampanjene dine. Vi jobber h\u00e5nd i h\u00e5nd med teamene i selskapet ditt. Mer informasjon finner du p\u00e5: <a href=\"https:\/\/www.faru.services\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/www.faru.services\/<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-956617-identifier\">Hvis vi har vekket interessen din, kan du gjerne avtale et m\u00f8te med oss: <a href=\"https:\/\/www.faru.services\/schedule-a-call\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">https:\/\/www.faru.services\/schedule-a-call<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-162097-identifier has-small-font-size\">Bildetekster i rekkef\u00f8lge av bildene: \u00a9 Andrey Popov \u2013 stock.adobe.com \/ \u00a9 Skjermbilder @ Faru Services GmbH<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00c5 oppn\u00e5 suksess p\u00e5 Amazon er alt annet enn enkelt. Derfor er det desto viktigere \u00e5 holde \u00f8ye med tallene dine. N\u00f8kkelprestasjonindikatorer (KPI-er) gir innsikt i produkt- og salgsutvikling, samt hvilke faktorer som fortsatt m\u00e5 justeres for \u00e5 forbedre resultatene til virksomheten din. \u00c5 holde oversikt over alle disse forskjellige KPI-ene kan bli utfordrende, men<\/p>\n","protected":false},"author":3,"featured_media":19866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1320],"tags":[],"class_list":["post-226017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-amp-triks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dette er de viktigste KPI-ene for din Amazon-virksomhet!<\/title>\n<meta name=\"description\" content=\"Forutsi turbulens, juster strategier \u2013 bare de som mestrer KPI-ene sine kan oppn\u00e5 dette! 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