
{"id":226104,"date":"2017-08-09T09:59:00","date_gmt":"2017-08-09T09:59:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-fba-og-margin-selges-20-av-alle-produkter-solgt-pa-amazon-med-tap\/"},"modified":"2017-08-09T09:59:00","modified_gmt":"2017-08-09T09:59:00","slug":"amazon-fba-og-margin-selges-20-av-alle-produkter-solgt-pa-amazon-med-tap","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/no\/blog\/amazon-fba-og-margin-selges-20-av-alle-produkter-solgt-pa-amazon-med-tap\/","title":{"rendered":"Amazon FBA og margin: Selges 20 % av alle produkter solgt p\u00e5 Amazon med tap?"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-493433-identifier\">P\u00e5 grunn av det stadig \u00f8kende konkurransen oppst\u00e5r det en enorm priskrig p\u00e5 Amazon. En st\u00f8rre selger med ca. 44.000 produkter har alene i Tyskland nesten 1 million prisendringer innen 24 timer. Selgere som ikke driver med reprising, har s\u00e5 godt som ingen sjanse til \u00e5 tilpasse seg den raskt skiftende markedssituasjonen p\u00e5 Amazon eller overv\u00e5ke salgsnumrene til produktene og reagere riktig p\u00e5 disse.<\/p><div class=\"wp-block-image desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-263142-identifier\"><figure class=\"theme-wp-block aligncenter size-large\"><img decoding=\"async\" width=\"700\" height=\"548\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2017\/08\/23142802\/amazon-fba-marge.png\" alt=\"Amazon FBA: Er marginen ofte for lav?\" class=\"wp-image-3008\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2017\/08\/23142802\/amazon-fba-marge-407x319.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2017\/08\/23142802\/amazon-fba-marge.png 700w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-716809-identifier\">Amazon FBA: Beregn marginen<\/h2><p class=\"theme-wp-block gb-responsive-986672-identifier\">Vi \u00f8nsket \u00e5 vite hva en Amazon-selger i gjennomsnitt tjener etter fradrag av alle kostnader p\u00e5 Amazon, gitt den ovenfor beskrevne kompleksiteten. For evalueringen har vi sett p\u00e5 583.891 produkter p\u00e5 tvers av bransjer. Beregningen av netto-marginalen i % skjer med f\u00f8lgende formel:<\/p><div class=\"theme-wp-block wp-block-columns desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-110043-identifier is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"theme-wp-block wp-block-column desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-630664-identifier is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><p class=\"theme-wp-block has-text-align-center gb-responsive-481661-identifier desktop-text-center xl-text-center lg-text-center md-text-center sm-text-center\"><strong><em>(Salgspris + fraktkostnader \u2013 Amazon-avgift \u2013 MVA \u2013 fraktkostnader \u2013 innkj\u00f8pspris)<\/em><\/strong><\/p><hr class=\"theme-wp-block wp-block-separator has-css-opacity is-style-default\"><\/hr><p class=\"theme-wp-block has-text-align-center gb-responsive-229359-identifier desktop-text-center xl-text-center lg-text-center md-text-center sm-text-center\"><strong><em>Innkj\u00f8pspris<\/em><\/strong><\/p><\/div><div class=\"theme-wp-block wp-block-column is-vertically-aligned-center desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-346099-identifier is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><p class=\"theme-wp-block gb-responsive-594158-identifier\"><strong><em>= Margin i %<\/em><\/strong><\/p><\/div><\/div><div class=\"wp-block-image desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-802952-identifier\"><figure class=\"theme-wp-block aligncenter size-large\"><img decoding=\"async\" width=\"844\" height=\"345\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2017\/08\/23142801\/marge-amazon-fba.png\" alt=\"Hvilken margin er passende for Amazon FBA?\" class=\"wp-image-3012\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2017\/08\/23142801\/marge-amazon-fba-407x166.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2017\/08\/23142801\/marge-amazon-fba-768x314.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2017\/08\/23142801\/marge-amazon-fba.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-177759-identifier\">Den gjennomsnittlige netto-marginalen til en Amazon-selger ligger p\u00e5 12,5 % for 80 % av de tilbudte produktene. 20 % av produktene selges med tap. De fleste av de tilbudte produktene handles med en margin p\u00e5 10-75 %. Ved f\u00f8rste \u00f8yekast er andelen produkter med negativ margin p\u00e5 20,15 % veldig h\u00f8y.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-721240-identifier\">\u00c5rsaker til negative marginer<\/h3><p class=\"theme-wp-block gb-responsive-991472-identifier\">N\u00e5r man ser n\u00e6rmere p\u00e5 disse produktene, er det vanligvis tre grunner til dette.<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block gb-responsive-984083-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-746467-identifier\">Produktet selger d\u00e5rlig eller m\u00e5 avvikles for \u00e5 skape likviditet.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-570116-identifier\">Det dreier seg om en ny produktoppf\u00f8ring som settes opp med en kampanjepris ved produktlanseringen for \u00e5 generere s\u00e5 mange bestillinger som mulig p\u00e5 kortest tid og dermed raskt klatre i Amazon-rangeringen.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-159808-identifier\">Salgsprisen er rett og slett feilberegnet.<\/li><\/ol><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-370359-identifier\">Overv\u00e5king av l\u00f8nnsomheten med et profittdashbord<\/h2><p class=\"theme-wp-block gb-responsive-971916-identifier\">Produktmarginer har en direkte innvirkning p\u00e5 den totale l\u00f8nnsomheten til en Amazon-virksomhet. Derfor b\u00f8r hver Amazon-selger regelmessig analysere relevante produktdata og holde \u00f8ye med viktige n\u00f8kkeltall for \u00e5 kunne reagere i tide p\u00e5 negative utviklinger.<\/p><p class=\"theme-wp-block gb-responsive-602700-identifier\">Som kjent er dataanalyser komplekse og krever mye tid. Akkurat der kommer <a href=\"https:\/\/www.sellerlogic.com\/no\/business-analytics-tool-amazon\/\">SELLERLOGIC Business Analytics<\/a> for Amazon-selgere inn: Det presenterer komplekse data om ytelsen til produkter, Amazon-kontoer og -markeder p\u00e5 en oversiktlig m\u00e5te.<\/p><p class=\"theme-wp-block gb-responsive-338200-identifier\">Med SELLERLOGIC Business Analytics kan du identifisere ul\u00f8nnsomme produkter og iverksette n\u00f8dvendige tiltak for \u00e5 opprettholde l\u00f8nnsomheten til din Amazon-virksomhet. Detaljerte kostnads- og gevinstoversikter hjelper ogs\u00e5 med \u00e5 ta datadrevne beslutninger som for eksempel kan omfatte kostnadsoptimalisering eller til og med fjerning av ber\u00f8rte produkter fra sortimentet.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-148186-identifier\">Konklusjon<\/h2><p class=\"theme-wp-block gb-responsive-626838-identifier\">Hos nye kunder oppdager vi ofte at salgsprisene deres er feilberegnet. Store selgere har sv\u00e6rt vanskelig for \u00e5 overv\u00e5ke produkter med forskjellige salgsprovisjoner p\u00e5 ulike markeder og tilpasse seg markedsituasjonen i tide. Sm\u00e5 selgere mangler ofte den n\u00f8dvendige kompetansen for \u00e5 beregne riktig salgspris.<\/p><p class=\"theme-wp-block gb-responsive-257953-identifier\"><strong>Unng\u00e5 negative avkastninger med riktig beregning og bruk din dyrebare tid fornuftig. Overlat prisstyringen til SELLERLOGIC, som tilpasser seg markedsituasjonen p\u00e5 Amazon d\u00f8gnet rundt. Hold ogs\u00e5 oversikt over gevinst- og taputviklingen ved hjelp av SELLERLOGIC Business Analytics og ta datadrevne beslutninger i tide for \u00e5 utnytte potensialet i din Amazon-virksomhet.<\/strong><\/p><p class=\"theme-wp-block gb-responsive-936157-identifier has-small-font-size\">Bildekreditter i rekkef\u00f8lge av bildene: \u00a9 ra2 studio \u2013 stock.adobe.com \/ \u00a9 SELLERLOGIC GmbH \/ \u00a9 SELLERLOGIC GmbH<\/p>","protected":false},"excerpt":{"rendered":"<p>P\u00e5 grunn av det stadig \u00f8kende konkurransen oppst\u00e5r det en enorm priskrig p\u00e5 Amazon. En st\u00f8rre selger med ca. 44.000 produkter har alene i Tyskland nesten 1 million prisendringer innen 24 timer. Selgere som ikke driver med reprising, har s\u00e5 godt som ingen sjanse til \u00e5 tilpasse seg den raskt skiftende markedssituasjonen p\u00e5 Amazon eller<\/p>\n","protected":false},"author":8,"featured_media":3003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1308,1320],"tags":[],"class_list":["post-226104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salg-pa-amazon","category-tips-amp-triks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon FBA: Er marginen for lav for mange produkter?<\/title>\n<meta name=\"description\" content=\"I Amazon FBA er marginen vanligvis lav. 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