{"id":106431,"date":"2022-03-21T15:48:20","date_gmt":"2022-03-21T15:48:20","guid":{"rendered":"https:\/\/127.0.0.1\/resources\/success-story-siaura-material\/"},"modified":"2022-03-21T15:48:20","modified_gmt":"2022-03-21T15:48:20","slug":"success-story-siaura-material","status":"publish","type":"page","link":"https:\/\/www.sellerlogic.com\/pl\/resources\/success-story-siaura-material\/","title":{"rendered":"Success Story: SiAura Material (EN)"},"content":{"rendered":"\n\t
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\n\t\tW\u015br\u00f3d najlepszych sprzedawc\u00f3w na Amazon z materia\u0142ami do r\u0119kodzie\u0142a\t<\/p>\n\n\t\t

\n\t\tJak SiAura Material osi\u0105gn\u0119\u0142o udzia\u0142 Buy Box na poziomie 95%\t<\/h1>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t
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\"Success<\/figure>

Za\u0142o\u017cona:<\/strong>
2013<\/p>

Bran\u017ca:<\/strong>
Materia\u0142y do hobby i r\u0119kodzie\u0142a<\/p>

Artyku\u0142y online na Amazonie<\/strong>:
ok. 2900<\/p>

Wysy\u0142ki: <\/strong>
ok. 350\/dzie\u0144<\/p><\/div>

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T\u0142o:<\/h3>

The origin story of SiAura Material – jedna z wiod\u0105cych marek na Amazon.com w kategorii materia\u0142\u00f3w do r\u0119kodzie\u0142a i hobby – nie jest typow\u0105 histori\u0105 “przerobi\u0142em swoje hobby na prac\u0119”, jak\u0105 mo\u017cna by na pocz\u0105tku za\u0142o\u017cy\u0107. “W rzeczywisto\u015bci nigdy nie zajmowa\u0142em si\u0119 zbyt wiele r\u0119kodzie\u0142em; jestem w\u0142a\u015bciwie informatykiem,” wyja\u015bnia za\u0142o\u017cycielka i dyrektor generalna Annemarie Raluca Schuster. “W tamtym czasie po prostu dostrzeg\u0142em nisz\u0119 i zda\u0142em sobie spraw\u0119, \u017ce nie ma firmy sprzedaj\u0105cej materia\u0142y do r\u0119kodzie\u0142a na du\u017c\u0105 skal\u0119 na niemieckim rynku.”<\/p>

W rezultacie Annemarie za\u0142o\u017cy\u0142a firm\u0119 SiAura Material. Szybko jednak odkry\u0142a, \u017ce takie przedsi\u0119wzi\u0119cie wymaga du\u017co pracy i wytrwa\u0142o\u015bci. “Opr\u00f3cz ci\u0105g\u0142ej analizy rynku, musia\u0142am na bie\u017c\u0105co zdobywa\u0107 niezb\u0119dn\u0105 wiedz\u0119, na przyk\u0142ad w takich dziedzinach jak prawo, ksi\u0119gowo\u015b\u0107, prognozowanie czy ustalanie cen – tych rzeczy nie uczysz si\u0119 z dnia na dzie\u0144.”<\/p>

Challenge:<\/h3>

Tematy takie jak prawid\u0142owe przydzielanie bud\u017cetu, obliczanie cen i optymalizacja cen, w szczeg\u00f3lno\u015bci, s\u0105 niezb\u0119dne do prowadzenia udanego biznesu. “Oczywi\u015bcie, trzeba r\u00f3wnie\u017c du\u017co zainwestowa\u0107 w swoj\u0105 w\u0142asn\u0105 firm\u0119,” wyja\u015bnia Annemarie. “Mo\u017ce to r\u00f3wnie\u017c prowadzi\u0107 do wydawania wi\u0119cej, ni\u017c si\u0119 zarabia na pocz\u0105tku – co rzeczywi\u015bcie mia\u0142o miejsce w przypadku SiAura Material w tamtym czasie.” To sprawi\u0142o, \u017ce dla Annemarie by\u0142o tym bardziej wa\u017cne, aby od samego pocz\u0105tku odpowiednio ustali\u0107 ceny swoich produkt\u00f3w, aby wygenerowa\u0107 wystarczaj\u0105c\u0105 mar\u017c\u0119 i zysk dla zdrowego biznesu.<\/p>

Jednocze\u015bnie Annemarie podkre\u015bla, \u017ce dziedzina e-commerce, a szczeg\u00f3lnie \u015brodowisko Amazon, charakteryzuje si\u0119 du\u017c\u0105 zmienno\u015bci\u0105. Firmy nie mog\u0105 po prostu polega\u0107 na istniej\u0105cych procesach czy ustawieniach, ale musz\u0105 zawsze zmaga\u0107 si\u0119 z r\u00f3\u017cnymi wyzwaniami i zawsze by\u0107 o krok przed innymi dzi\u0119ki innowacjom, aby skutecznie sprzedawa\u0107 na Amazon.<\/p>

Zesp\u00f3\u0142 SiAura Material mo\u017ce to potwierdzi\u0107: “Regularnie musimy zmaga\u0107 si\u0119 z w\u0105skimi gard\u0142ami dostaw, ale tak\u017ce siln\u0105 konkurencj\u0105 czy zmianami wewn\u0119trznymi procesami,” m\u00f3wi nam Annemarie. “Drastyczne zmiany cen r\u00f3wnie\u017c stanowi\u0105 istotne wyzwanie. Na Amazonie cena produktu czasami zmienia si\u0119 100 razy dziennie.”<\/p>

Dla SiAura Material, wysoka presja na mar\u017c\u0119 i cen\u0119 w po\u0142\u0105czeniu z ci\u0105g\u0142ymi zmianami na rynku to jedno z g\u0142\u00f3wnych wyzwa\u0144. Jak SiAura Material dostosowuje swoj\u0105 strategi\u0119 cenow\u0105 w \u015brodowisku, kt\u00f3re jest tak silnie wp\u0142ywane przez konkurencj\u0119 i zwi\u0105zane z tym wahania cen? “Na koniec dnia, mo\u017cna to zrobi\u0107 tylko za pomoc\u0105 oprogramowania; r\u0119cznie to nawet nie jest wykonalne,” wyja\u015bnia Annemarie.<\/p>

Solution:<\/h3>
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Annemarie Raluca Schuster<\/strong><\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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Za\u0142o\u017cycielka i dyrektor generalna SiAura Material<\/strong><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
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“Ostatecznie, firmy mog\u0105 prowadzi\u0107 udan\u0105 strategi\u0119 cenow\u0105 tylko za pomoc\u0105 oprogramowania; r\u0119cznie to po prostu nie jest wykonalne. Dzi\u0119ki SELLERLOGIC’s Repricer, uda\u0142o mi si\u0119 zwi\u0119kszy\u0107 m\u00f3j Buy Box udzia\u0142 do 95%!”<\/span><\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div><\/div>

Maj\u0105c to na uwadze, SiAura Material zacz\u0119\u0142o wcze\u015bnie szuka\u0107 sposob\u00f3w na optymalizacj\u0119 cen swoich produkt\u00f3w sprzedawanych przez Amazon w kierunku Buy Box bez utraty z oczu mar\u017cy i zysku. “Od samego pocz\u0105tku wiedzia\u0142am, \u017ce nie zamierzam sprzedawa\u0107 towar\u00f3w, nie b\u0119d\u0105c w stanie skutecznie kontrolowa\u0107 ceny – i wiedzia\u0142am, \u017ce nie zamierzam tego robi\u0107 r\u0119cznie.”<\/p>

Z tego powodu SiAura Material korzysta z SELLERLOGIC Repricer dla Amazon od 2016 roku. Umo\u017cliwi\u0142o to firmie osi\u0105gni\u0119cie znacznie wy\u017cszego Buy Box procentu wynosz\u0105cego 95% i zwi\u0119kszenie sprzeda\u017cy towar\u00f3w. “Historia cen i Buy Box udzia\u0142 mo\u017ce by\u0107 r\u00f3wnie\u017c \u015bledzona przez ka\u017cdego u\u017cytkownika w narz\u0119dziu, co jest bardzo wygodne.”<\/p>

Intuicyjny interfejs u\u017cytkownika sprawia, \u017ce Repricer jest bardzo \u0142atwe w u\u017cyciu. “Podoba mi si\u0119 r\u00f3wnie\u017c to, \u017ce mo\u017cemy prowadzi\u0107 wiele strategii dla r\u00f3\u017cnych grup produkt\u00f3w i \u017ce zawsze mamy dost\u0119p do obszernej bazy wiedzy i wsparcia.”<\/p>

Je\u015bli rozw\u00f3j i sukces SiAura potwierdzaj\u0105 jedn\u0105 rzecz ponad wszystko, to jest to, \u017ce przedsi\u0119biorcy nie mog\u0105 i nie musz\u0105 robi\u0107 wszystkiego sami. Opr\u00f3cz doskona\u0142ego zespo\u0142u, kluczowe jest zautomatyzowanie istotnych, ale czasoch\u0142onnych proces\u00f3w. Dzi\u0119ki SELLERLOGIC Repricer, SiAura Material jest w stanie dzia\u0142a\u0107 zar\u00f3wno konkurencyjnie, jak i ekonomicznie.<\/p>

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Arkusz informacyjny<\/strong><\/p>

SELLERLOGIC Repricer dla Amazon<\/em><\/p>

Klucz do sukcesu dla sprzedawc\u00f3w na Amazonie: Najlepsza cena w Buy Box<\/h3>
Dowiedz si\u0119 wi\u0119cej<\/a><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t
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Arkusz informacyjny<\/strong><\/p>

SELLERLOGIC Lost & Found<\/em><\/p>

Amazon FBA:
Bermudzki Tr\u00f3jk\u0105t twoich produkt\u00f3w<\/h3>
Dowiedz si\u0119 wi\u0119cej<\/strong><\/strong><\/a><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n
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Za\u0142o\u017cona:2013 Bran\u017ca:Materia\u0142y do hobby i r\u0119kodzie\u0142a Artyku\u0142y online na Amazonie:ok. 2900 Wysy\u0142ki: ok. 350\/dzie\u0144 T\u0142o: The origin story of SiAura Material – jedna z wiod\u0105cych marek na Amazon.com w kategorii materia\u0142\u00f3w do r\u0119kodzie\u0142a i hobby – nie jest typow\u0105 histori\u0105 “przerobi\u0142em swoje hobby na prac\u0119”, jak\u0105 mo\u017cna by na pocz\u0105tku za\u0142o\u017cy\u0107. “W rzeczywisto\u015bci nigdy nie<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":106461,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-106431","page","type-page","status-publish","hentry"],"yoast_head":"\nWith craft supplies among the top sellers on Amazon<\/title>\n<meta name=\"description\" content=\"Jak SiAura Material osi\u0105gn\u0105\u0142 95% Buy Box udzia\u0142u z SELLERLOGIC Repricer na Amazonie? 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