{"id":114291,"date":"2021-12-23T16:21:56","date_gmt":"2021-12-23T16:21:56","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/"},"modified":"2021-12-23T16:21:56","modified_gmt":"2021-12-23T16:21:56","slug":"amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/","title":{"rendered":"Amazon Retargeting \u2013 dotrzyj do klient\u00f3w poza Amazonem z odpowiednim targetowaniem"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-497066-identifier\">\u0427\u0438 \u0437\u043d\u0430\u043b\u0438 \u0432\u0438, \u0449\u043e \u0437 Amazon Retargeting \u0432\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u0437\u043d\u0430\u0447\u043d\u043e \u043f\u0440\u043e\u0441\u0442\u0456\u0448\u0435 \u0441\u043f\u043e\u043d\u0443\u043a\u0430\u0442\u0438 \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0439\u043d\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0434\u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0438, \u043d\u0456\u0436 \u044f\u043a\u0449\u043e \u043f\u0440\u043e\u0441\u0442\u043e \u0457\u0445 \u0437\u0430\u043b\u0438\u0448\u0438\u0442\u0438? \u0412 \u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e\u043c\u0443 \u043f\u0440\u043e\u0445\u043e\u0434\u0438\u0442\u044c \u0448\u0456\u0441\u0442\u044c-\u0441\u0456\u043c \u0434\u043d\u0456\u0432, \u043f\u0435\u0440\u0448 \u043d\u0456\u0436 \u043f\u043e\u043a\u0443\u043f\u0446\u0456 \u0437\u0434\u0456\u0439\u0441\u043d\u044e\u044e\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u043a\u0443 \u043f\u0456\u0441\u043b\u044f \u043f\u0435\u0440\u0448\u043e\u0433\u043e \u043f\u043e\u0448\u0443\u043a\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443. \u0417\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e Retargeting \u0432\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0443\u0432\u0430\u0442\u0438 \u0441\u0432\u043e\u0457 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u043f\u0456\u0434 \u0447\u0430\u0441 \u0446\u044c\u043e\u0433\u043e \u0432\u0438\u0440\u0456\u0448\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0447\u0430\u0441\u043e\u0432\u043e\u0433\u043e \u0432\u0456\u043a\u043d\u0430 \u043d\u0430 Amazon \u0456 \u0437\u0430 \u0439\u043e\u0433\u043e \u043c\u0435\u0436\u0430\u043c\u0438, \u0449\u043e\u0431 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e \u0441\u043f\u043e\u043d\u0443\u043a\u0430\u0442\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0434\u043e \u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u044f \u043f\u043e\u043a\u0443\u043f\u043a\u0438<\/p><p class=\"theme-wp-block gb-responsive-813080-identifier\">\u0429\u0435 \u043d\u0435 \u0442\u0430\u043a \u0434\u0430\u0432\u043d\u043e \u043b\u0438\u0448\u0435 \u043f\u043e\u0441\u0442\u0430\u0447\u0430\u043b\u044c\u043d\u0438\u043a\u0438 \u043c\u0430\u043b\u0438 \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 Amazon Retargeting. \u0410\u043b\u0435 \u0437 \u0441\u0435\u0440\u0435\u0434\u0438\u043d\u0438 2020 \u0440\u043e\u043a\u0443 Amazon \u043f\u0440\u043e\u043f\u043e\u043d\u0443\u0454 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u0440\u043e\u0434\u0430\u0432\u0446\u044f\u043c Retargeting \u044f\u043a \u0449\u0435 \u043e\u0434\u0438\u043d \u0432\u0430\u0440\u0456\u0430\u043d\u0442 \u0434\u043b\u044f \u043f\u043e\u043a\u0430\u0437\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0447\u0456\u0442\u043a\u043e \u0432\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u0438\u043c \u0446\u0456\u043b\u044c\u043e\u0432\u0438\u043c \u0433\u0440\u0443\u043f\u0430\u043c.<\/p><p class=\"theme-wp-block gb-responsive-164226-identifier\">\u042f\u043a \u0432\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0446\u044e \u0444\u043e\u0440\u043c\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0434\u043b\u044f \u0441\u0435\u0431\u0435 \u0456 \u0437 \u044f\u043a\u043e\u0433\u043e \u043c\u043e\u043c\u0435\u043d\u0442\u0443 \u0432\u0430\u0440\u0442\u043e \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0446\u0456 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f?<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-390905-identifier\" id=\"was-ist-amazon-retargeting-und-wie-funktioniert-das\">\u0429\u043e \u0442\u0430\u043a\u0435 Amazon Retargeting \u0456 \u044f\u043a \u0446\u0435 \u043f\u0440\u0430\u0446\u044e\u0454?<\/h2><p class=\"theme-wp-block gb-responsive-225161-identifier\">\u0412\u0430\u043c, \u043d\u0430\u043f\u0435\u0432\u043d\u043e, \u0432\u0436\u0435 \u043d\u0435\u043e\u0434\u043d\u043e\u0440\u0430\u0437\u043e\u0432\u043e \u0442\u0440\u0430\u043f\u043b\u044f\u043b\u043e\u0441\u044f, \u0449\u043e \u0447\u0435\u0440\u0435\u0437 \u043a\u0456\u043b\u044c\u043a\u0430 \u0445\u0432\u0438\u043b\u0438\u043d \u0430\u0431\u043e \u0433\u043e\u0434\u0438\u043d \u043f\u0456\u0441\u043b\u044f \u043f\u043e\u0448\u0443\u043a\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 \u043d\u0430 Amazon \u0430\u0431\u043e \u0432 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0456 \u0432\u0438 \u0431\u0430\u0447\u0438\u0442\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432\u0456\u0434\u0432\u0456\u0434\u0430\u043d\u0438\u0445 \u0441\u0442\u043e\u0440\u0456\u043d\u043e\u043a \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u0430\u0431\u043e \u043f\u043e\u0434\u0456\u0431\u043d\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432. \u0423 \u0446\u0435\u0439 \u043c\u043e\u043c\u0435\u043d\u0442 \u0431\u0430\u0433\u0430\u0442\u043e \u0445\u0442\u043e \u0432\u0456\u0434\u0447\u0443\u0432\u0430\u0454, \u0449\u043e \u0457\u0445 \u0441\u043f\u043e\u0441\u0442\u0435\u0440\u0456\u0433\u0430\u044e\u0442\u044c \u0430\u0431\u043e \u043d\u0430\u0432\u0456\u0442\u044c \u043f\u0440\u043e\u0441\u043b\u0443\u0445\u043e\u0432\u0443\u044e\u0442\u044c (\u0441\u0442\u0440\u0430\u0448\u043d\u043e!). \u041d\u0430\u0441\u043f\u0440\u0430\u0432\u0434\u0456 \u0432\u0441\u0435 \u043d\u0430\u0431\u0430\u0433\u0430\u0442\u043e \u043f\u0440\u043e\u0441\u0442\u0456\u0448\u0435: \u0420\u0435\u043a\u043b\u0430\u043c\u0438 Retargeting \u0431\u0443\u043b\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u043d\u0456 \u0432\u0430\u043c \u044f\u043a \u0446\u0456\u043b\u044c\u043e\u0432\u0456\u0439 \u043e\u0441\u043e\u0431\u0456, \u043e\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u0432\u0438 \u043f\u043e\u0433\u043e\u0434\u0438\u043b\u0438\u0441\u044f \u043d\u0430 \u043e\u0431\u0440\u043e\u0431\u043a\u0443 \u0441\u0432\u043e\u0457\u0445 \u0434\u0430\u043d\u0438\u0445 \u0443 \u0441\u0432\u043e\u0454\u043c\u0443 \u043e\u0431\u043b\u0456\u043a\u043e\u0432\u043e\u043c\u0443 \u0437\u0430\u043f\u0438\u0441\u0456 Facebook, Google \u0430\u0431\u043e Amazon.<\/p><p class=\"theme-wp-block gb-responsive-275461-identifier\">Retargeting \u2013 \u0446\u0435 \u0444\u043e\u0440\u043c\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043d\u043e\u0457 \u0440\u0435\u043a\u043b\u0430\u043c\u0438. \u0423 \u0446\u044c\u043e\u043c\u0443 \u0432\u0438\u043f\u0430\u0434\u043a\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043c\u0456\u0441\u0446\u044f \u043d\u0430\u0434\u0430\u044e\u0442\u044c\u0441\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0446\u044f\u043c \u0437\u0430 \u043c\u0435\u0436\u0430\u043c\u0438 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0443, \u0449\u043e\u0431 \u043f\u043e\u0432\u0435\u0440\u043d\u0443\u0442\u0438 \u0449\u0435 &#8220;\u0442\u0435\u043f\u043b\u0438\u0445&#8221; \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u043d\u0430\u0437\u0430\u0434 \u0443 \u043f\u0440\u043e\u0446\u0435\u0441 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0456 \u0437\u0430\u0432\u0435\u0440\u0448\u0438\u0442\u0438 \u0443\u0433\u043e\u0434\u0443. \u0410\u043b\u0435 Retargeting \u043d\u0435 \u0454 \u0432\u0438\u043d\u0430\u0445\u043e\u0434\u043e\u043c Amazon. \u0411\u0456\u043b\u044c\u0448\u0435 \u0442\u043e\u0433\u043e: Amazon \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 Retargeting \u0434\u043b\u044f \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0456\u0432 \u0437\u043d\u0430\u0447\u043d\u043e \u043f\u0456\u0437\u043d\u0456\u0448\u0435, \u043d\u0456\u0436, \u043d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434, \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0433\u0456\u0433\u0430\u043d\u0442\u0438 Facebook \u0456 Google.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-411627-identifier is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"theme-wp-block gb-responsive-20549-identifier\">Retargeting w marketingu internetowym to proces \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0435\u043d\u043d\u044f, \u043f\u0440\u0438 \u044f\u043a\u043e\u043c\u0443 \u0432\u0456\u0434\u0432\u0456\u0434\u0443\u0432\u0430\u0447\u0456 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u0443 \u2013 \u0437\u0430\u0437\u0432\u0438\u0447\u0430\u0439 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0443 \u2013 \u043f\u043e\u0437\u043d\u0430\u0447\u0430\u044e\u0442\u044c\u0441\u044f, \u0430 \u043f\u043e\u0442\u0456\u043c \u043d\u0430 \u0456\u043d\u0448\u0438\u0445 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u0430\u0445 \u0457\u043c \u0437\u043d\u043e\u0432\u0443 \u0430\u0434\u0440\u0435\u0441\u0443\u044e\u0442\u044c\u0441\u044f \u0446\u0456\u043b\u0435\u0441\u043f\u0440\u044f\u043c\u043e\u0432\u0430\u043d\u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u0438.<\/p>\n<cite><a href=\"https:\/\/de.wikipedia.org\/wiki\/Retargeting\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wikipedia<\/a><\/cite><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-233782-identifier\" id=\"wie-wird-der-kunde-genau-angesprochen\">\u042f\u043a \u0441\u0430\u043c\u0435 \u0437\u0432\u0435\u0440\u0442\u0430\u044e\u0442\u044c\u0441\u044f \u0434\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430?<\/h3><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-322434-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-586261-identifier\">\u0417\u0430\u0446\u0456\u043a\u0430\u0432\u043b\u0435\u043d\u0456 \u043e\u0441\u043e\u0431\u0438 \u0432\u0456\u0434\u0432\u0456\u0434\u0443\u044e\u0442\u044c \u0432\u0430\u0448\u0443 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-517022-identifier\">\u041e\u0434\u043d\u0430\u043a \u0439\u0434\u0443\u0442\u044c \u0431\u0435\u0437 \u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u044f \u043f\u043e\u043a\u0443\u043f\u043a\u0438\u2026<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-730480-identifier\">\u0412\u043e\u043d\u0438 \u0431\u0430\u0447\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432\u0430\u0448\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u043f\u0456\u0434 \u0447\u0430\u0441 \u0441\u0435\u0440\u0444\u0456\u043d\u0433\u0443\u2026<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-293857-identifier\">\u0406\u043d\u0442\u0435\u0440\u0435\u0441 \u0434\u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0437\u043d\u043e\u0432\u0443 \u043f\u0440\u043e\u0431\u0443\u0434\u0436\u0443\u0454\u0442\u044c\u0441\u044f\u2026<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-163306-identifier\">\u041a\u043b\u0456\u0454\u043d\u0442\u0438, \u0433\u043e\u0442\u043e\u0432\u0456 \u0434\u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0438, \u0434\u043e\u0434\u0430\u044e\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0443 \u043a\u043e\u0448\u0438\u043a!<\/li><\/ol><\/div><div class=\"wp-block-image gb-responsive-478096-identifier\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Amazon-Retargeting-on-Facebook-So-geht-Retargeting.jpg\" alt=\"amazon retargeting on facebook - so geht retargeting\" class=\"wp-image-17733\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Amazon-Retargeting-on-Facebook-So-geht-Retargeting-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Amazon-Retargeting-on-Facebook-So-geht-Retargeting.jpg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-528627-identifier\">\u041e\u0442\u0436\u0435, \u0437 Amazon Retargeting \u0432\u0438 \u0437\u043e\u0441\u0435\u0440\u0435\u0434\u0436\u0443\u0454\u0442\u0435\u0441\u044f \u043d\u0430 \u043e\u0441\u043e\u0431\u0430\u0445, \u044f\u043a\u0456 \u0432\u0456\u0434\u0432\u0456\u0434\u0443\u0432\u0430\u043b\u0438 \u043f\u0435\u0432\u043d\u0456 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u0430\u0431\u043e \u0432 \u043c\u0438\u043d\u0443\u043b\u043e\u043c\u0443 \u043a\u0443\u043f\u0443\u0432\u0430\u043b\u0438 \u0443 \u0432\u0430\u0441 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-227006-identifier\" id=\"welche-werbemoglichkeiten-stehen-ihnen-auf-amazon-uberhaupt-zur-verfugung\">\u042f\u043a\u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0456 \u0432\u0430\u043c \u043d\u0430 Amazon?<\/h3><p class=\"theme-wp-block gb-responsive-725392-identifier\">\u0417\u0430\u0445\u043e\u0434\u0438 Retargeting \u043c\u043e\u0436\u0443\u0442\u044c \u043f\u043e\u0447\u0430\u0442\u0438 \u0434\u0456\u044f\u0442\u0438 \u043b\u0438\u0448\u0435 \u0442\u043e\u0434\u0456, \u043a\u043e\u043b\u0438 \u043d\u0430 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0430\u0445 \u0434\u0435\u0442\u0430\u043b\u0435\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u0454 \u0434\u043e\u0441\u0442\u0430\u0442\u043d\u044c\u043e \u0442\u0440\u0430\u0444\u0456\u043a\u0443. \u0414\u043b\u044f \u0446\u044c\u043e\u0433\u043e \u0432\u0430\u043c \u0437\u0430\u0437\u0432\u0438\u0447\u0430\u0439 \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u0442\u0438 <a href=\"\/pl\/blog\/amazon-ppc\/\">PPC-\u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457<\/a>. Amazon \u043e\u0431&#8217;\u0454\u0434\u043d\u0443\u0454 \u043a\u0456\u043b\u044c\u043a\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0445 \u043f\u043e\u0441\u043b\u0443\u0433, \u0449\u043e\u0431 \u0434\u043e\u0437\u0432\u043e\u043b\u0438\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0446\u044f\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u0443\u0432\u0430\u0442\u0438 \u0441\u0432\u043e\u0457 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u0442\u0430 \u0431\u0440\u0435\u043d\u0434\u0438. \u041f\u0435\u0440\u0448 \u043d\u0456\u0436 \u043c\u0438 \u043f\u043e\u0447\u043d\u0435\u043c\u043e, \u043c\u0438 \u0445\u043e\u0447\u0435\u043c\u043e \u0437\u0440\u043e\u0431\u0438\u0442\u0438 \u043d\u0435\u0432\u0435\u043b\u0438\u043a\u0438\u0439 \u0435\u043a\u0441\u043a\u0443\u0440\u0441 \u0443 \u0442\u0435\u0440\u043c\u0456\u043d\u0438, \u044f\u043a\u0456 \u043c\u0438 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0454\u043c\u043e \u043d\u0438\u0436\u0447\u0435.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-268844-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-350917-identifier\"><a href=\"\/pl\/blog\/amazon-advertising\/\">Amazon Advertising<\/a> \u2013 \u0446\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 Amazon, \u0447\u0435\u0440\u0435\u0437 \u044f\u043a\u0443 \u0432\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u0442\u0432\u043e\u0440\u044e\u0432\u0430\u0442\u0438 \u0442\u0430 \u043f\u043e\u043a\u0430\u0437\u0443\u0432\u0430\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043d\u0430 Amazon.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-869355-identifier\">PPC \u043e\u0437\u043d\u0430\u0447\u0430\u0454 &#8220;\u043e\u043f\u043b\u0430\u0442\u0430 \u0437\u0430 \u043a\u043b\u0456\u043a&#8221; \u0456 \u043f\u043e\u0437\u043d\u0430\u0447\u0430\u0454 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457, \u0432 \u044f\u043a\u0438\u0445 \u0432\u0438 \u043f\u043b\u0430\u0442\u0438\u0442\u0435 \u0437\u0430 \u043a\u043b\u0456\u043a.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-756861-identifier\">CPC \u2013 \u0446\u0435 \u0441\u043a\u043e\u0440\u043e\u0447\u0435\u043d\u043d\u044f \u0432\u0456\u0434 &#8220;\u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u0437\u0430 \u043a\u043b\u0456\u043a&#8221; \u0456 \u043e\u0437\u043d\u0430\u0447\u0430\u0454 \u0441\u0430\u043c\u0443 \u043c\u0435\u0442\u043e\u0434\u0438\u043a\u0443 \u0440\u043e\u0437\u0440\u0430\u0445\u0443\u043d\u043a\u0443.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-307242-identifier\"><a href=\"\/pl\/blog\/amazon-dsp\/\">DSP \u043e\u0437\u043d\u0430\u0447\u0430\u0454 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 \u0437 \u0431\u043e\u043a\u0443 \u043f\u043e\u043f\u0438\u0442\u0443<\/a>. DSP \u2013 \u0446\u0435 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043d\u0435 \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0435\u043d\u043d\u044f, \u044f\u043a\u0435 \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0446\u044f\u043c \u0446\u0456\u043b\u0435\u0441\u043f\u0440\u044f\u043c\u043e\u0432\u0430\u043d\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0443\u0432\u0430\u0442\u0438 \u043d\u0430 \u0456\u043d\u0448\u0438\u0445 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u0430\u0445 \u043f\u043e\u0437\u0430 Amazon, \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457 Retargeting Amazon \u0456 \u0441\u0442\u0432\u043e\u0440\u044e\u0432\u0430\u0442\u0438 \u0432\u043b\u0430\u0441\u043d\u0456 \u0446\u0456\u043b\u044c\u043e\u0432\u0456 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457, \u0442\u0430\u043a\u0456 \u044f\u043a \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0446\u0456\u0432 \u0430\u0431\u043e \u0441\u0445\u043e\u0436\u0456 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-128533-identifier\">\u0422\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u2013 \u0446\u0435 \u043f\u0440\u043e\u0446\u0435\u0441, \u043f\u0440\u0438 \u044f\u043a\u043e\u043c\u0443 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456 \u0437\u0432\u0435\u0440\u0442\u0430\u044e\u0442\u044c\u0441\u044f \u0434\u043e \u0457\u0445\u043d\u0456\u0445 \u0443\u043f\u043e\u0434\u043e\u0431\u0430\u043d\u044c \u0456 \u043d\u0430\u043c\u0456\u0440\u0456\u0432 \u043f\u043e\u0448\u0443\u043a\u0443 \u043d\u0430 Amazon \u0456 \u0437\u0430 \u0439\u043e\u0433\u043e \u043c\u0435\u0436\u0430\u043c\u0438. Amazon Advertising \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u043b\u0438\u0448\u0435 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u0437\u0430 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u043c\u0438 \u0441\u043b\u043e\u0432\u0430\u043c\u0438, \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u043c\u0438 \u0442\u0430 \u043e\u0431\u043c\u0435\u0436\u0435\u043d\u0438\u043c \u0446\u0456\u043b\u044c\u043e\u0432\u0438\u043c \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u043e\u043c (\u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0456\u043d\u0442\u0435\u0440\u0435\u0441\u0456\u0432, \u043d\u0430\u043c\u0456\u0440\u0456\u0432 \u043f\u043e\u043a\u0443\u043f\u043a\u0438, \u043c\u0456\u0441\u0446\u0435\u0437\u043d\u0430\u0445\u043e\u0434\u0436\u0435\u043d\u043d\u044f \u0442\u043e\u0449\u043e).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-967733-identifier\">\u0422\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432 \u2013 \u041a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447 X \u0432\u0456\u0434\u0432\u0456\u0434\u0430\u0432 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0443 \u0434\u0435\u0442\u0430\u043b\u0435\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 Y \u0430\u0431\u043e \u043c\u0430\u0454 \u043f\u0435\u0432\u043d\u0456 \u0456\u043d\u0442\u0435\u0440\u0435\u0441\u0438, \u0456 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0446\u0456\u0454\u0457 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0457 \u0439\u043e\u0433\u043e \u0442\u0430\u0440\u0433\u0435\u0442\u0443\u044e\u0442\u044c \u0456 \u043f\u043e\u043a\u0430\u0437\u0443\u044e\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-537815-identifier\">Retargeting \u2013 \u0446\u0435 \u043f\u0440\u043e\u0446\u0435\u0441, \u043f\u0440\u0438 \u044f\u043a\u043e\u043c\u0443 \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0439\u043d\u0456 \u043f\u043e\u043a\u0443\u043f\u0446\u0456 \u043f\u0456\u0441\u043b\u044f \u0432\u0456\u0434\u0432\u0456\u0434\u0443\u0432\u0430\u043d\u043d\u044f \u0432\u0430\u0448\u043e\u0457 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 \u0437\u043d\u043e\u0432\u0443 \u0437\u0432\u0435\u0440\u0442\u0430\u044e\u0442\u044c\u0441\u044f, \u0449\u043e\u0431 \u0437\u0430\u0432\u0435\u0440\u0448\u0438\u0442\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0443. \u0417\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e Amazon Retargeting \u0442\u0430\u043a\u043e\u0436 \u043c\u043e\u0436\u043d\u0430 \u0437\u0432\u0435\u0440\u0442\u0430\u0442\u0438\u0441\u044f \u0434\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432, \u044f\u043a\u0456, \u043d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434, \u0446\u0456\u043a\u0430\u0432\u0438\u043b\u0438\u0441\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u043c \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430, \u0437\u0430\u0432\u0434\u044f\u043a\u0438 \u0441\u0445\u043e\u0436\u0438\u043c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044f\u043c.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-141785-identifier\">\u0426\u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0456 \u0432\u0430\u043c \u044f\u043a \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0435\u0432\u0456 \u043d\u0430 Amazon:<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-333029-identifier\" id=\"sponsored-products\">\u0421\u043f\u043e\u043d\u0441\u043e\u0440\u043e\u0432\u0430\u043d\u0456 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438<\/h4><p class=\"theme-wp-block gb-responsive-373993-identifier\">\u041d\u0430\u0439\u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u0456\u0448\u0456 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f \u0441\u0435\u0440\u0435\u0434 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0456\u0432 \u043d\u0430 Amazon. \u0421\u043f\u043e\u043d\u0441\u043e\u0440\u043e\u0432\u0430\u043d\u0456 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u2013 \u0446\u0435 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f, \u0449\u043e \u0431\u0430\u0437\u0443\u044e\u0442\u044c\u0441\u044f \u043d\u0430 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0445 \u0441\u043b\u043e\u0432\u0430\u0445 \u0456 ASIN, \u044f\u043a\u0456 \u043f\u043e\u043a\u0440\u0430\u0449\u0443\u044e\u0442\u044c \u0432\u0438\u0434\u0438\u043c\u0456\u0441\u0442\u044c \u043e\u043a\u0440\u0435\u043c\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u0443 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u0445 \u043f\u043e\u0448\u0443\u043a\u0443 \u0442\u0430 \u043d\u0430 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0430\u0445 \u0434\u0435\u0442\u0430\u043b\u0435\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432. \u0420\u043e\u0437\u0440\u0430\u0445\u0443\u043d\u043e\u043a \u0437\u0434\u0456\u0439\u0441\u043d\u044e\u0454\u0442\u044c\u0441\u044f \u0437\u0430 CPC.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-954686-identifier\"><img decoding=\"async\" width=\"844\" height=\"742\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products.png\" alt=\"Retargeting on Amazon \u2013 Sponsored Products\" class=\"wp-image-17726\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products-407x358.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products-768x675.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h4 class=\"theme-wp-block wp-block-heading gb-responsive-441041-identifier\" id=\"sponsored-brands\">\u0421\u043f\u043e\u043d\u0441\u043e\u0440\u043e\u0432\u0430\u043d\u0456 \u0431\u0440\u0435\u043d\u0434\u0438<\/h4><p class=\"theme-wp-block gb-responsive-633607-identifier\">\u0421\u043f\u043e\u043d\u0441\u043e\u0440\u043e\u0432\u0430\u043d\u0456 \u0431\u0440\u0435\u043d\u0434\u0438 \u043f\u0456\u0434\u0445\u043e\u0434\u044f\u0442\u044c \u0434\u043b\u044f \u043f\u0456\u0434\u0432\u0438\u0449\u0435\u043d\u043d\u044f \u0432\u043f\u0456\u0437\u043d\u0430\u0432\u0430\u043d\u043e\u0441\u0442\u0456 \u0431\u0440\u0435\u043d\u0434\u0443 \u0456 \u0437&#8217;\u044f\u0432\u043b\u044f\u044e\u0442\u044c\u0441\u044f \u0432 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u0445 \u043f\u043e\u0448\u0443\u043a\u0443 \u0442\u0430 \u043d\u0430 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0430\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u0456. \u0420\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0435\u0446\u044c \u043c\u0430\u0454 \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u0437\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e Sponsored Brand \u0440\u0435\u043a\u043b\u0430\u043c\u0443\u0432\u0430\u0442\u0438 \u0441\u0432\u0456\u0439 \u0431\u0440\u0435\u043d\u0434 \u0443 \u0432\u0435\u0440\u0445\u043d\u0456\u0439 \u0447\u0430\u0441\u0442\u0438\u043d\u0456 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0456\u0432 \u0437 \u0442\u0440\u044c\u043e\u043c\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u043c\u0438 \u0442\u0430 \u043b\u043e\u0433\u043e\u0442\u0438\u043f\u043e\u043c \u0431\u0440\u0435\u043d\u0434\u0443. \u041a\u043b\u0456\u0454\u043d\u0442\u0438 \u043c\u043e\u0436\u0443\u0442\u044c \u0431\u0443\u0442\u0438 \u043f\u0435\u0440\u0435\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0456 \u043d\u0430 \u0446\u0456\u043b\u044c\u043e\u0432\u0443 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0443 \u0430\u0431\u043e \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d. \u0420\u043e\u0437\u0440\u0430\u0445\u0443\u043d\u043e\u043a \u0437\u0434\u0456\u0439\u0441\u043d\u044e\u0454\u0442\u044c\u0441\u044f \u0437\u0430 CPC.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-225037-identifier\"><img decoding=\"async\" width=\"844\" height=\"486\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands.png\" alt=\"Amazon Remarketing Pixel - Sponsored Brands Ads\" class=\"wp-image-17720\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands-407x234.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands-768x442.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h4 class=\"theme-wp-block wp-block-heading gb-responsive-470153-identifier\" id=\"sponsored-display-ads\">\u0421\u043f\u043e\u043d\u0441\u043e\u0440\u043e\u0432\u0430\u043d\u0456 \u0434\u0438\u0441\u043f\u043b\u0435\u0439\u043d\u0456 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f<\/h4><p class=\"theme-wp-block gb-responsive-558421-identifier\">\u0420\u0456\u0437\u043d\u0438\u0446\u044f \u043c\u0456\u0436 \u0441\u043f\u043e\u043d\u0441\u043e\u0440\u043e\u0432\u0430\u043d\u0438\u043c\u0438 \u0434\u0438\u0441\u043f\u043b\u0435\u0439\u043d\u0438\u043c\u0438 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f\u043c\u0438 \u0442\u0430 \u0441\u043f\u043e\u043d\u0441\u043e\u0440\u043e\u0432\u0430\u043d\u0438\u043c\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u043c\u0438 \u0456 \u0431\u0440\u0435\u043d\u0434\u0430\u043c\u0438 \u043f\u043e\u043b\u044f\u0433\u0430\u0454 \u0432 \u043f\u043e\u043a\u0430\u0437\u0456 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u044c. \u0421\u043f\u043e\u043d\u0441\u043e\u0440\u043e\u0432\u0430\u043d\u0456 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u0456 \u0431\u0440\u0435\u043d\u0434\u0438 \u0431\u0430\u0437\u0443\u044e\u0442\u044c\u0441\u044f \u043d\u0430 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0445 \u0441\u043b\u043e\u0432\u0430\u0445 \u0456 \u0437&#8217;\u044f\u0432\u043b\u044f\u044e\u0442\u044c\u0441\u044f \u043b\u0438\u0448\u0435 \u043d\u0430 Amazon. \u0421\u043f\u043e\u043d\u0441\u043e\u0440\u043e\u0432\u0430\u043d\u0456 \u0434\u0438\u0441\u043f\u043b\u0435\u0439\u043d\u0456 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u044e\u0442\u044c \u0434\u0430\u043d\u0456 \u0442\u0430 \u0456\u043d\u0442\u0435\u0440\u0435\u0441\u0438 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432 \u0456 \u043c\u043e\u0436\u0443\u0442\u044c \u0442\u0430\u043a\u043e\u0436 \u043f\u043e\u043a\u0430\u0437\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u0437\u0430 \u043c\u0435\u0436\u0430\u043c\u0438 Amazon. \u0417\u0430\u0432\u0434\u044f\u043a\u0438 \u0446\u044c\u043e\u043c\u0443 \u0441\u043f\u043e\u043d\u0441\u043e\u0440\u043e\u0432\u0430\u043d\u0456 \u0434\u0438\u0441\u043f\u043b\u0435\u0439\u043d\u0456 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f \u043c\u0430\u044e\u0442\u044c \u0431\u0456\u043b\u044c\u0448\u0438\u0439 \u043e\u0445\u043e\u043f\u043b\u0435\u043d\u043d\u044f, \u0437\u0430\u043b\u0443\u0447\u0430\u044e\u0442\u044c \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0442\u0430\u043c, \u0434\u0435 \u0432\u0456\u043d \u0437\u0430\u0440\u0430\u0437 \u0437\u043d\u0430\u0445\u043e\u0434\u0438\u0442\u044c\u0441\u044f, \u0456 \u043c\u043e\u0436\u0443\u0442\u044c \u0442\u0430\u043a\u043e\u0436 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u0434\u043b\u044f Retargeting \u043d\u0430 Amazon. \u0420\u043e\u0437\u0440\u0430\u0445\u0443\u043d\u043e\u043a \u0437\u0434\u0456\u0439\u0441\u043d\u044e\u0454\u0442\u044c\u0441\u044f \u0437\u0430 CPC.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-888858-identifier\" id=\"werbemittel-von-amazon-dsp\">\u0420\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u0437\u0430\u0441\u043e\u0431\u0438 Amazon DSP<\/h3><p class=\"theme-wp-block gb-responsive-15348-identifier\">\u042f\u043a \u043c\u0438 \u0432\u0436\u0435 \u0437\u0433\u0430\u0434\u0443\u0432\u0430\u043b\u0438, DSP \u2013 \u0446\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u044f, \u044f\u043a\u0430 \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u043f\u043e\u043a\u0430\u0437\u0443\u0432\u0430\u0442\u0438 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f \u0437\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043d\u043e\u0457 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430\u043a\u043e\u0436 \u0437\u0430 \u043c\u0435\u0436\u0430\u043c\u0438 Amazon. \u0414\u043b\u044f \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043d\u043e\u0457 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u043c\u0435\u0434\u0456\u0430-\u043c\u0430\u0439\u0434\u0430\u043d\u0447\u0438\u043a\u0438, \u0442\u043e\u0431\u0442\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043f\u043b\u043e\u0449\u0456, \u043c\u043e\u0436\u0443\u0442\u044c \u0431\u0443\u0442\u0438 \u043a\u0443\u043f\u043b\u0435\u043d\u0456 \u0437\u0430 \u043c\u0435\u0436\u0430\u043c\u0438 Amazon. \u0412\u0430\u043c \u043d\u0435 \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u0431\u0443\u0442\u0438 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0435\u043c Amazon, \u0449\u043e\u0431 \u043c\u0430\u0442\u0438 \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0442\u0438 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f DSP.<\/p><p class=\"theme-wp-block gb-responsive-848078-identifier\">\u0429\u043e\u0431 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f \u043c\u043e\u0433\u043b\u0438 \u0443\u0441\u043f\u0456\u0448\u043d\u043e \u0434\u043e\u0441\u044f\u0433\u0442\u0438 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0457 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457 \u0456 \u0441\u043f\u043e\u043d\u0443\u043a\u0430\u0442\u0438 \u0434\u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0438, Amazon \u043f\u0440\u043e\u043f\u043e\u043d\u0443\u0454 \u0440\u0456\u0437\u043d\u0456 \u0444\u043e\u0440\u043c\u0430\u0442\u0438. \u041f\u0440\u0438 \u0446\u044c\u043e\u043c\u0443 \u0432\u0438 \u044f\u043a \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0435\u0446\u044c \u043c\u043e\u0436\u0435\u0442\u0435 \u0433\u043d\u0443\u0447\u043a\u043e \u0432\u0438\u0440\u0456\u0448\u0443\u0432\u0430\u0442\u0438, \u0447\u0438 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0441\u0432\u043e\u0457 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f, \u0447\u0438 \u0441\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u0442\u0438\u0441\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u043c\u0438 \u0437\u0430\u0441\u043e\u0431\u0430\u043c\u0438 Amazon, \u0442\u0430\u043a\u0438\u043c\u0438 \u044f\u043a \u043e\u043d\u043b\u0430\u0439\u043d-\u0448\u0430\u0431\u043b\u043e\u043d\u0438 \u0434\u043b\u044f \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u044c \u0430\u0431\u043e \u043a\u043e\u043d\u0441\u0442\u0440\u0443\u043a\u0442\u043e\u0440 \u0432\u0456\u0434\u0435\u043e\u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u044c.<\/p><p class=\"theme-wp-block gb-responsive-913090-identifier\">\u041d\u0430 \u0432\u0456\u0434\u043c\u0456\u043d\u0443 \u0432\u0456\u0434 \u0442\u0440\u0430\u0434\u0438\u0446\u0456\u0439\u043d\u0438\u0445 PPC-\u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u044c, \u0440\u043e\u0437\u0440\u0430\u0445\u0443\u043d\u043e\u043a \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u044c \u0447\u0435\u0440\u0435\u0437 DSP \u0437\u0434\u0456\u0439\u0441\u043d\u044e\u0454\u0442\u044c\u0441\u044f \u0437\u0430 CPM (\u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u0437\u0430 \u0442\u0438\u0441\u044f\u0447\u0443 \u043f\u043e\u043a\u0430\u0437\u0456\u0432). Amazon \u0441\u0430\u043c \u0437\u0430\u0437\u043d\u0430\u0447\u0430\u0454, \u0449\u043e \u0432 \u0437\u0430\u043b\u0435\u0436\u043d\u043e\u0441\u0442\u0456 \u0432\u0456\u0434 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u0443 \u0432\u0430\u043c \u0441\u043b\u0456\u0434 \u0440\u043e\u0437\u0440\u0430\u0445\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u043d\u0430 \u043c\u0456\u043d\u0456\u043c\u0430\u043b\u044c\u043d\u0438\u0439 \u0431\u044e\u0434\u0436\u0435\u0442 \u0431\u043b\u0438\u0437\u044c\u043a\u043e 35 000 $. \u041e\u0441\u043a\u0456\u043b\u044c\u043a\u0438 DSP \u043f\u043e\u043a\u0430\u0437\u0443\u0454 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0437\u0430 \u043c\u0435\u0436\u0430\u043c\u0438 Amazon, \u0457\u0445 \u043c\u043e\u0436\u043d\u0430 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0434\u043b\u044f Retargeting \u043d\u0430 Amazon.<\/p><p class=\"theme-wp-block gb-responsive-300820-identifier\">Z tymi mo\u017cliwo\u015bciami reklamowymi jako sprzedawca internetowy masz mo\u017cliwo\u015b\u0107 rozpocz\u0119cia retargetingu w Amazon DSP:<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-971434-identifier\" id=\"display-ads\">Reklamy displayowe<\/h4><p class=\"theme-wp-block gb-responsive-17283-identifier\">Reklamy displayowe to reklamy, kt\u00f3re zawieraj\u0105 tekst i wizualizacje z przyciskiem wezwania do dzia\u0142ania (CTA) i prowadz\u0105 do strony docelowej. Reklamy s\u0105 zazwyczaj umieszczane na g\u00f3rnej lub bocznej kraw\u0119dzi lub r\u00f3wnie\u017c w tre\u015bci strony internetowej. Tutaj znajdziesz <a href=\"https:\/\/advertising.amazon.com\/de-de\/library\/guides\/display-advertising?ref_=a20m_us_p_dsp_faq_blg_da\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">przewodnik dotycz\u0105cy tworzenia reklam displayowych<\/a> oraz <a href=\"https:\/\/advertising.amazon.com\/de-de\/library\/guides\/display-ads-examples?ref_=a20m_us_lbr_gd_dispad_gd_daex\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">najlepsze przyk\u0142ady wizualizacji i element\u00f3w CTA<\/a>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-375387-identifier\" id=\"audio-ads\">Reklamy audio<\/h4><p class=\"theme-wp-block gb-responsive-456738-identifier\">Chc\u0105c uzupe\u0142ni\u0107 swoj\u0105 strategi\u0119 reklam displayowych o reklamy audio, Amazon oferuje r\u00f3wnie\u017c t\u0119 form\u0119 reklamy. Reklamy audio mog\u0105 trwa\u0107 od 10 do 30 sekund i s\u0105 odtwarzane w regularnych odst\u0119pach w przerwach mi\u0119dzy utworami na Amazon Music.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-548942-identifier\" id=\"video-ads\">Reklamy wideo<\/h4><p class=\"theme-wp-block gb-responsive-600446-identifier\">Reklamy wideo s\u0105 dost\u0119pne dla marek, sprzedawc\u00f3w i agencji. Reklamodawcy mog\u0105 je emitowa\u0107 niezale\u017cnie od tego, czy sprzedaj\u0105 produkty na Amazonie, czy nie. Reklamy s\u0105 wy\u015bwietlane przed lub w trakcie tre\u015bci strumieniowych Amazon.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-534876-identifier\" id=\"dynamik-in-der-schaltung-der-anzeigen\">Dynamika w emisji reklam<\/h3><p class=\"theme-wp-block gb-responsive-212182-identifier\">Chcesz wi\u0119cej dynamiki w emisji reklam retargetingowych? Amazon DSP oferuje t\u0119 opcj\u0119 w postaci dynamicznych i responsywnych format\u00f3w reklam \u2013 Dynamic E-Commerce Ads (DEA) oraz Responsive E-Commerce Creatives (REC). Dzi\u0119ki temu Amazon wspiera sprzedawc\u00f3w internetowych, umo\u017cliwiaj\u0105c im korzystanie z do\u015bwiadczenia giganta online bez du\u017cego wysi\u0142ku z ich strony.<\/p><p class=\"theme-wp-block gb-responsive-55413-identifier\">Podczas korzystania z DEA Amazon wyszukuje optymalne elementy reklamowe, opieraj\u0105c si\u0119 na danych produktowych danej ASIN, i testuje r\u00f3\u017cne warianty obraz\u00f3w, tekst\u00f3w, uk\u0142ad\u00f3w i projekt\u00f3w, aby uzyska\u0107 najlepsze wyniki z umiejscowie\u0144.<\/p><p class=\"theme-wp-block gb-responsive-408041-identifier\">Nast\u0119puj\u0105ce parametry s\u0105 automatycznie pobierane i wy\u015bwietlane z danego produktu Amazon:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-431923-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-7676-identifier\">Tytu\u0142 produktu<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-988921-identifier\">Obraz produktu<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-518957-identifier\">Logo Prime<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-521781-identifier\">Cena<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-503012-identifier\">Recenzje<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-930528-identifier\">i przycisk wezwania do dzia\u0142ania<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-251814-identifier\">Bardzo szczeg\u00f3\u0142owy przewodnik dotycz\u0105cy wizualizacji, umiejscowienia reklam, zasad i procesu zatwierdzania <a href=\"https:\/\/advertising.amazon.com\/de-de\/resources\/ad-specs\/ecommerce?ref_=a20m_us_spcs_ecm\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">znajdziesz tutaj w Amazonie<\/a>.<\/p><div class=\"wp-block-image gb-responsive-606578-identifier\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"500\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140547\/amazon-retargeting-campaign-DEA.jpeg\" alt=\"Kampania retargetingowa Amazon z Dynamic E-Commerce Ads (DEA)\" class=\"wp-image-17710\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140547\/amazon-retargeting-campaign-DEA-407x339.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140547\/amazon-retargeting-campaign-DEA.jpeg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-161178-identifier\" id=\"welche-targeting-optionen-stehen-ihnen-bei-amazon-retargeting-zur-verfugung\">Jakie opcje targetowania s\u0105 dost\u0119pne w Amazon Retargeting?<\/h3><h4 class=\"theme-wp-block wp-block-heading gb-responsive-228702-identifier\" id=\"asin-retargeting-product-views\">Retargeting ASIN \u2013 Wy\u015bwietlenia produkt\u00f3w<\/h4><p class=\"theme-wp-block gb-responsive-891270-identifier\">Wy\u015bwietlenia produkt\u00f3w to klasyczna wersja reklam retargetingowych i cieszy si\u0119 du\u017c\u0105 popularno\u015bci\u0105, poniewa\u017c obiecuje najwy\u017cszy zwrot z wydatk\u00f3w na reklam\u0119 (ROAS). Potencjalny nabywca widzi produkt, ale go nie kupuje. Jest targetowany, a\u017c kupi produkt lub wypadnie z siatki reklamowej.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-148884-identifier\" id=\"asin-retargeting-product-searches\">Retargeting ASIN \u2013 Wyszukiwania produkt\u00f3w<\/h4><p class=\"theme-wp-block gb-responsive-101289-identifier\">U\u017cytkownik wpisuje okre\u015blone s\u0142owo kluczowe, kt\u00f3re jest zwi\u0105zane z promowan\u0105 ASIN. Na t\u0119 ASIN mo\u017cna ustawi\u0107 targetowanie. S\u0142owo kluczowe jest jednak okre\u015blane algorytmicznie przez Amazon. Sprzedawca internetowy nie ma wgl\u0105du w ten proces wyboru.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-311963-identifier\" id=\"asin-retargeting-brand-views\">Retargeting ASIN \u2013 Wy\u015bwietlenia marki<\/h4><p class=\"theme-wp-block gb-responsive-671483-identifier\">Je\u015bli u\u017cytkownik przegl\u0105da produkty danej marki w okre\u015blonym czasie, mo\u017ce by\u0107 celowo reklamowany.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-363068-identifier\" id=\"asin-retargeting-brand-purchases\">Retargeting ASIN \u2013 Zakupy marki<\/h4><p class=\"theme-wp-block gb-responsive-209571-identifier\">Je\u015bli u\u017cytkownik kupi produkt danej marki i chce si\u0119 mu zaprezentowa\u0107 inne produkty tej samej marki, mo\u017cna go r\u00f3wnie\u017c targetowa\u0107. Opcja, kt\u00f3ra szczeg\u00f3lnie nadaje si\u0119 do <a href=\"\/pl\/blog\/amazon-display-ads\/\">produkt\u00f3w cross- i up-sellingowych<\/a>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-781386-identifier\" id=\"asin-retargeting-product-purchases\">Retargeting ASIN \u2013 Zakupy produkt\u00f3w<\/h4><p class=\"theme-wp-block gb-responsive-798139-identifier\">U\u017cytkownik zamawia produkt konsumpcyjny, taki jak suplementy diety, kt\u00f3ry mo\u017cna zamawia\u0107 regularnie. Mo\u017cna go wi\u0119c celowo reklamowa\u0107 za pomoc\u0105 Amazon Retargeting, aby ponownie z\u0142o\u017cy\u0142 zam\u00f3wienie w tym samym miejscu.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-862483-identifier\" id=\"asin-retargeting-similarities-product-views\">Retargeting ASIN \u2013 Podobne wy\u015bwietlenia produkt\u00f3w<\/h4><p class=\"theme-wp-block gb-responsive-699982-identifier\">Je\u015bli u\u017cytkownik przegl\u0105da podobne produkty innych marek, mo\u017cna ustawi\u0107 targetowanie. Jednak to algorytm Amazon decyduje, kt\u00f3re ASIN-y zostan\u0105 wybrane.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-93676-identifier\" id=\"asin-retargeting-competitor-conquesting\">Retargeting ASIN \u2013 Podb\u00f3j konkurencji<\/h4><p class=\"theme-wp-block gb-responsive-869853-identifier\">Podb\u00f3j konkurencji to opcja podobna do retargetingu podobnych wy\u015bwietle\u0144 produkt\u00f3w. Tutaj jednak masz mo\u017cliwo\u015b\u0107 celowego wyboru konkretnych ASIN-\u00f3w. W przypadku podobnych wy\u015bwietle\u0144 produkt\u00f3w to Amazon dokonuje wyboru za Ciebie.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-11279-identifier\" id=\"mit-welchen-kosten-ist-bei-amazon-retargeting-zu-rechnen\">Z jakimi kosztami nale\u017cy si\u0119 liczy\u0107 przy Amazon Retargeting?<\/h2><p class=\"theme-wp-block gb-responsive-48702-identifier\">Zazwyczaj p\u0142acisz za reklamy na Amazonie tylko wtedy, gdy u\u017cytkownik kliknie w Twoj\u0105 reklam\u0119 (CPC \u2013 koszt za klikni\u0119cie). W przypadku Amazon DSP p\u0142acisz za wy\u015bwietlenie reklamy dla liczby os\u00f3b X. M\u00f3wi si\u0119 o \u201erozliczeniu opartym na wy\u015bwietleniach\u201d \u2013 CPM \u2013 koszt za tysi\u0105c wy\u015bwietle\u0144.<\/p><p class=\"theme-wp-block gb-responsive-563121-identifier\">W przeciwie\u0144stwie do Amazon Advertising, w Amazon DSP masz nie tylko mo\u017cliwo\u015b\u0107 korzystania z procedury Self Service, ale tak\u017ce z procedury Managed Service. W ramach procedury Self Service masz pe\u0142n\u0105 kontrol\u0119 nad swoj\u0105 kampani\u0105 reklamow\u0105 i nie ponosisz op\u0142at administracyjnych. W przypadku us\u0142ug zarz\u0105dzanych zazwyczaj potrzebujesz minimalnego bud\u017cetu w wysoko\u015bci oko\u0142o 10 000 EUR. W ramach tej us\u0142ugi Amazon samodzielnie tworzy reklamy dla sprzedawcy internetowego i przydziela Ci <a href=\"\/pl\/blog\/amazon-display-ads\/\">mened\u017cera kampanii<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-894981-identifier\">Dok\u0142adne informacje, jak zarejestrowa\u0107 si\u0119 w Amazon DSP, otrzymasz <a href=\"https:\/\/advertising.amazon.com\/de-de\/solutions\/products\/amazon-dsp?tag=googhydr-20&amp;hvadid=448098134638&amp;hvpos=&amp;hvexid=&amp;hvnetw=g&amp;hvrand=4567055610199769961&amp;hvpone=&amp;hvptwo=&amp;hvqmt=b&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9044735&amp;hvtargid=kwd-401268851195&amp;ref=pd_sl_4puf98unj7_b_sspa_ggl_d_de_ct_448098134638\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">bezpo\u015brednio w Amazonie<\/a>.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-962597-identifier\" id=\"welche-vorteile-hat-amazon-retargeting\">Jakie korzy\u015bci ma Amazon Retargeting?<\/h2><p class=\"theme-wp-block gb-responsive-71449-identifier\">Do czego s\u0142u\u017cy retargeting?<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-127780-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-285777-identifier\">Retargeting nadaje si\u0119 nie tylko do drogich produkt\u00f3w, kt\u00f3re s\u0105 trudne do wyja\u015bnienia klientowi i wymagaj\u0105 wi\u0119cej czasu na podj\u0119cie decyzji o zakupie. Propozycja: Dzi\u0119ki retargetingowi mo\u017cna osi\u0105gn\u0105\u0107 znacznie wy\u017csze wyniki sprzeda\u017cy tak\u017ce w \u015bredniej p\u00f3\u0142ce cenowej lub w niszy \u2013 pod warunkiem, \u017ce cele s\u0105 odpowiednio ustawione. Produkty drogeryjne, takie jak szampon czy pieluchy, s\u0105 dobrym przyk\u0142adem, poniewa\u017c mog\u0105 by\u0107 reklamowane w odpowiednich odst\u0119pach czasu i zazwyczaj s\u0105 ponownie kupowane.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-18719-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-259390-identifier\">Ale tak\u017ce w przypadku drogich produkt\u00f3w obowi\u0105zuje zasada: Kto \u015bledzi gotowych do zakupu klient\u00f3w tak d\u0142ugo za pomoc\u0105 reklam i czeka, a\u017c \u201eos\u0142abn\u0105\u201d, odniesie wi\u0119kszy sukces w sprzeda\u017cy promowanego produktu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-52605-identifier\">Amazon Retargeting oszcz\u0119dza du\u017co pieni\u0119dzy dzi\u0119ki w pe\u0142ni zautomatyzowanemu wykluczaniu grup docelowych, kt\u00f3re ju\u017c kupi\u0142y Tw\u00f3j produkt.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-887115-identifier\">Jednocze\u015bnie masz mo\u017cliwo\u015b\u0107, aby Amazon wykluczy\u0142 u\u017cytkownik\u00f3w z kampanii reklamowej, kt\u00f3rzy zobaczyli reklam\u0119 i kupili nie tylko TEN jeden produkt, ale tak\u017ce por\u00f3wnywalny z danej kategorii. To znowu oszcz\u0119dza koszty i przynosi oczekiwan\u0105 sprzeda\u017c.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-689918-identifier\">Retargeting to najlepsze narz\u0119dzie do kierowania zewn\u0119trznego ruchu z powrotem na Twoj\u0105 stron\u0119 produktu na Amazonie. Dzi\u0119ki emisji reklam retargetingowych utrzymuje si\u0119 wysoki ROAS i zwi\u0119kszenie sprzeda\u017cy.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-929971-identifier\">Amazon jest kompetentnym partnerem po Twojej stronie i jest mocno zainteresowany sprzeda\u017c\u0105. Je\u015bli chodzi o analiz\u0119 danych klient\u00f3w, nie ma innej platformy reklamowej, kt\u00f3ra oferowa\u0142aby lepsze i dok\u0142adniejsze targetowanie.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-683222-identifier\" id=\"fazit\">Wnioski<\/h2><p class=\"theme-wp-block gb-responsive-348050-identifier\">Amazon jest G\u0141\u00d3WN\u0104 wyszukiwark\u0105 produkt\u00f3w, co stanowi ogromn\u0105 zalet\u0119 dla klient\u00f3w na rynku. Jednak dla sprzedawc\u00f3w oznacza to du\u017c\u0105 wyzwanie w konfrontacji z wysok\u0105 konkurencj\u0105. Je\u015bli chcesz lepiej dotrze\u0107 do swojej potencjalnej grupy docelowej, emisja reklam PPC i retargetingowych jest niezb\u0119dna. Dzi\u0119ki temu klienci mog\u0105 by\u0107 targetowani i \u015bledzeni za pomoc\u0105 indywidualnych reklam w zale\u017cno\u015bci od ich zainteresowa\u0144 zakupowych.<\/p><p class=\"theme-wp-block gb-responsive-459123-identifier\">Amazon Retargeting to tylko cz\u0119\u015b\u0107 wi\u0119kszej ca\u0142o\u015bci. Emisja ma sens dopiero wtedy, gdy potencjalny nabywca ju\u017c ogl\u0105da\u0142 produkt na Amazonie. Oznacza to, \u017ce musisz wygenerowa\u0107 wystarczaj\u0105cy ruch na stronach szczeg\u00f3\u0142owych produkt\u00f3w, aby Amazon m\u00f3g\u0142 skutecznie wy\u015bwietla\u0107 reklamy.<\/p><p class=\"theme-wp-block gb-responsive-2992-identifier\">Oznacza to, \u017ce powiniene\u015b traktowa\u0107 retargeting jako tylko jedn\u0105 z filar\u00f3w ca\u0142ej strategii marketingowej na Amazonie. Bez kampanii PPC koncepcja prawdopodobnie nie zadzia\u0142a, a przez \u017ale ustawione cele stracisz du\u017co pieni\u0119dzy.<\/p><p class=\"theme-wp-block gb-responsive-767103-identifier\">Je\u015bli chcesz w\u0142a\u015bciwie zainwestowa\u0107 sw\u00f3j bud\u017cet reklamowy, musisz zaj\u0105\u0107 si\u0119 reklam\u0105 programatyczn\u0105 lub zaanga\u017cowa\u0107 profesjonalist\u00f3w. Jedno jest pewne \u2013 bez marketingu b\u0119dzie bardzo trudno dotrze\u0107 do klient\u00f3w z w\u0142asnymi produktami.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-679166-identifier\" id=\"faq\">FAQ<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1640245984398\"><strong class=\"schema-faq-question\">Co to jest Amazon PPC?<\/strong> <p class=\"schema-faq-answer\">PPC oznacza Pay-per-Click i odnosi si\u0119 do kampanii reklamowych, w kt\u00f3rych p\u0142acisz za klikni\u0119cie.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1640246404783\"><strong class=\"schema-faq-question\">Co to jest Amazon DSP?<\/strong> <p class=\"schema-faq-answer\">DSP oznacza Demand Side Platform. DSP to technologia, kt\u00f3ra umo\u017cliwia reklamodawcom celowe reklamowanie si\u0119 na innych stronach internetowych poza Amazon, prowadzenie retargetingu oraz docieranie do w\u0142asnych grup docelowych, takich jak Audiences reklamodawc\u00f3w lub Audiences podobnych.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1640246104930\"><strong class=\"schema-faq-question\">Co to jest Amazon Retargeting?<\/strong> <p class=\"schema-faq-answer\">Retargeting to metoda, w kt\u00f3rej potencjalni nabywcy s\u0105 ponownie anga\u017cowani po odwiedzeniu Twojej strony produktu, aby zako\u0144czy\u0107 zakup.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1640246136866\"><strong class=\"schema-faq-question\">Jak dzia\u0142a Amazon Retargeting?<\/strong> <p class=\"schema-faq-answer\">Dzi\u0119ki Amazon Retargeting Twoi potencjalni klienci s\u0105 przypominani o zakupie zar\u00f3wno wewn\u0105trz, jak i na zewn\u0105trz Amazon.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-737141-identifier has-small-font-size\">\u0179r\u00f3d\u0142a obraz\u00f3w w kolejno\u015bci obraz\u00f3w: \u00a9 TarikVision \u2013 stock.adobe.com \/ Zrzut ekranu @ Amazon \/ Zrzut ekranu @ Amazon \/ Zrzut ekranu @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0427\u0438 \u0437\u043d\u0430\u043b\u0438 \u0432\u0438, \u0449\u043e \u0437 Amazon Retargeting \u0432\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u0437\u043d\u0430\u0447\u043d\u043e \u043f\u0440\u043e\u0441\u0442\u0456\u0448\u0435 \u0441\u043f\u043e\u043d\u0443\u043a\u0430\u0442\u0438 \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0439\u043d\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0434\u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0438, \u043d\u0456\u0436 \u044f\u043a\u0449\u043e \u043f\u0440\u043e\u0441\u0442\u043e \u0457\u0445 \u0437\u0430\u043b\u0438\u0448\u0438\u0442\u0438? \u0412 \u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e\u043c\u0443 \u043f\u0440\u043e\u0445\u043e\u0434\u0438\u0442\u044c \u0448\u0456\u0441\u0442\u044c-\u0441\u0456\u043c \u0434\u043d\u0456\u0432, \u043f\u0435\u0440\u0448 \u043d\u0456\u0436 \u043f\u043e\u043a\u0443\u043f\u0446\u0456 \u0437\u0434\u0456\u0439\u0441\u043d\u044e\u044e\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u043a\u0443 \u043f\u0456\u0441\u043b\u044f \u043f\u0435\u0440\u0448\u043e\u0433\u043e \u043f\u043e\u0448\u0443\u043a\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443. \u0417\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e Retargeting \u0432\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0443\u0432\u0430\u0442\u0438 \u0441\u0432\u043e\u0457 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u043f\u0456\u0434 \u0447\u0430\u0441 \u0446\u044c\u043e\u0433\u043e \u0432\u0438\u0440\u0456\u0448\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0447\u0430\u0441\u043e\u0432\u043e\u0433\u043e \u0432\u0456\u043a\u043d\u0430 \u043d\u0430 Amazon \u0456 \u0437\u0430 \u0439\u043e\u0433\u043e \u043c\u0435\u0436\u0430\u043c\u0438,<\/p>\n","protected":false},"author":8,"featured_media":17741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[699],"tags":[],"class_list":["post-114291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reklamuj-sie-z-amazonem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reklamy retargetingowe na Amazon w skr\u00f3cie<\/title>\n<meta name=\"description\" content=\"Reklamy retargetingowe z Amazon: Jak skutecznie dotrze\u0107 do swoich klient\u00f3w i jakie opcje targetowania s\u0105 dost\u0119pne? Przeczytaj teraz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reklamy retargetingowe na Amazon w skr\u00f3cie\" \/>\n<meta property=\"og:description\" content=\"Reklamy retargetingowe z Amazon: Jak skutecznie dotrze\u0107 do swoich klient\u00f3w i jakie opcje targetowania s\u0105 dost\u0119pne? Przeczytaj teraz.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-23T16:21:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140544\/Amazon-Retargeting.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"433\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kateryna Kogan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kateryna Kogan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/\"},\"author\":{\"name\":\"Kateryna Kogan\",\"@id\":\"https:\/\/www.sellerlogic.com\/pl\/#\/schema\/person\/b5d22377542b4435d45fc789d68ddf29\"},\"headline\":\"Amazon Retargeting \u2013 dotrzyj do klient\u00f3w poza Amazonem z odpowiednim targetowaniem\",\"datePublished\":\"2021-12-23T16:21:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/\"},\"wordCount\":2346,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/pl\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140544\/Amazon-Retargeting.jpg\",\"articleSection\":[\"Reklamuj si\u0119 z Amazonem\"],\"inLanguage\":\"pl-PL\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/\",\"url\":\"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/\",\"name\":\"Reklamy retargetingowe na Amazon w skr\u00f3cie\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/pl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140544\/Amazon-Retargeting.jpg\",\"datePublished\":\"2021-12-23T16:21:56+00:00\",\"description\":\"Reklamy retargetingowe z Amazon: Jak skutecznie dotrze\u0107 do swoich klient\u00f3w i jakie opcje targetowania s\u0105 dost\u0119pne? Przeczytaj teraz.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#faq-question-1640245984398\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#faq-question-1640246404783\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#faq-question-1640246104930\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#faq-question-1640246136866\"}],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#primaryimage\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140544\/Amazon-Retargeting.jpg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140544\/Amazon-Retargeting.jpg\",\"width\":844,\"height\":433,\"caption\":\"Amazon Retargeting \u2013 so bringen Sie Kunden auf die Produktpage zur\u00fcck!\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sellerlogic.com\/pl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reklamuj si\u0119 z Amazonem\",\"item\":\"https:\/\/www.sellerlogic.com\/pl\/blog\/category\/reklamuj-sie-z-amazonem\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Amazon Retargeting \u2013 dotrzyj do klient\u00f3w poza Amazonem z odpowiednim targetowaniem\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sellerlogic.com\/pl\/#website\",\"url\":\"https:\/\/www.sellerlogic.com\/pl\/\",\"name\":\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\",\"description\":\"Intelligente Prozessoptimierung und Gewinnmaximierung\",\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/pl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sellerlogic.com\/pl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sellerlogic.com\/pl\/#organization\",\"name\":\"SELLERLOGIC\",\"url\":\"https:\/\/www.sellerlogic.com\/pl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/www.sellerlogic.com\/pl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"width\":184,\"height\":40,\"caption\":\"SELLERLOGIC\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/pl\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SellerLogic\/\",\"https:\/\/x.com\/sellerlogic\",\"https:\/\/www.instagram.com\/sellerlogic\/\",\"https:\/\/www.linkedin.com\/company\/18402037\/\",\"https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sellerlogic.com\/pl\/#\/schema\/person\/b5d22377542b4435d45fc789d68ddf29\",\"name\":\"Kateryna Kogan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/www.sellerlogic.com\/pl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b1a4f9ef60835296b004d2db2bcd5b25a5d473078b045f72df0f2e436f8959eb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b1a4f9ef60835296b004d2db2bcd5b25a5d473078b045f72df0f2e436f8959eb?s=96&d=mm&r=g\",\"caption\":\"Kateryna Kogan\"},\"description\":\"Kateryna Kogan, Content Marketing Manager with a focus on SEO and detail. With over 15 years of experience in eCommerce, she conveys precise information in a targeted and understandable manner. Whether blog articles, product descriptions, or customer emails \u2013 her texts captivate and convince through clear structures and relevant added value. Thanks to her SEO expertise, she deliberately increases the visibility and conversion rates of her content.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/kateryna-kogan\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/pl\/blog\/author\/kateryna-kogan\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#faq-question-1640245984398\",\"position\":1,\"url\":\"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#faq-question-1640245984398\",\"name\":\"Co to jest Amazon PPC?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"PPC oznacza Pay-per-Click i odnosi si\u0119 do kampanii reklamowych, w kt\u00f3rych p\u0142acisz za klikni\u0119cie.\",\"inLanguage\":\"pl-PL\"},\"inLanguage\":\"pl-PL\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#faq-question-1640246404783\",\"position\":2,\"url\":\"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#faq-question-1640246404783\",\"name\":\"Co to jest Amazon DSP?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"DSP oznacza Demand Side Platform. DSP to technologia, kt\u00f3ra umo\u017cliwia reklamodawcom celowe reklamowanie si\u0119 na innych stronach internetowych poza Amazon, prowadzenie retargetingu oraz docieranie do w\u0142asnych grup docelowych, takich jak Audiences reklamodawc\u00f3w lub Audiences podobnych.\",\"inLanguage\":\"pl-PL\"},\"inLanguage\":\"pl-PL\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#faq-question-1640246104930\",\"position\":3,\"url\":\"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#faq-question-1640246104930\",\"name\":\"Co to jest Amazon Retargeting?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Retargeting to metoda, w kt\u00f3rej potencjalni nabywcy s\u0105 ponownie anga\u017cowani po odwiedzeniu Twojej strony produktu, aby zako\u0144czy\u0107 zakup.\",\"inLanguage\":\"pl-PL\"},\"inLanguage\":\"pl-PL\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#faq-question-1640246136866\",\"position\":4,\"url\":\"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#faq-question-1640246136866\",\"name\":\"Jak dzia\u0142a Amazon Retargeting?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Dzi\u0119ki Amazon Retargeting Twoi potencjalni klienci s\u0105 przypominani o zakupie zar\u00f3wno wewn\u0105trz, jak i na zewn\u0105trz Amazon.\",\"inLanguage\":\"pl-PL\"},\"inLanguage\":\"pl-PL\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Reklamy retargetingowe na Amazon w skr\u00f3cie","description":"Reklamy retargetingowe z Amazon: Jak skutecznie dotrze\u0107 do swoich klient\u00f3w i jakie opcje targetowania s\u0105 dost\u0119pne? Przeczytaj teraz.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/","og_locale":"pl_PL","og_type":"article","og_title":"Reklamy retargetingowe na Amazon w skr\u00f3cie","og_description":"Reklamy retargetingowe z Amazon: Jak skutecznie dotrze\u0107 do swoich klient\u00f3w i jakie opcje targetowania s\u0105 dost\u0119pne? Przeczytaj teraz.","og_url":"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/","og_site_name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","article_publisher":"https:\/\/www.facebook.com\/SellerLogic\/","article_published_time":"2021-12-23T16:21:56+00:00","og_image":[{"width":844,"height":433,"url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140544\/Amazon-Retargeting.jpg","type":"image\/jpeg"}],"author":"Kateryna Kogan","twitter_card":"summary_large_image","twitter_creator":"@sellerlogic","twitter_site":"@sellerlogic","twitter_misc":{"Written by":"Kateryna Kogan","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#article","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/"},"author":{"name":"Kateryna Kogan","@id":"https:\/\/www.sellerlogic.com\/pl\/#\/schema\/person\/b5d22377542b4435d45fc789d68ddf29"},"headline":"Amazon Retargeting \u2013 dotrzyj do klient\u00f3w poza Amazonem z odpowiednim targetowaniem","datePublished":"2021-12-23T16:21:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/"},"wordCount":2346,"publisher":{"@id":"https:\/\/www.sellerlogic.com\/pl\/#organization"},"image":{"@id":"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140544\/Amazon-Retargeting.jpg","articleSection":["Reklamuj si\u0119 z Amazonem"],"inLanguage":"pl-PL"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/","url":"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/","name":"Reklamy retargetingowe na Amazon w skr\u00f3cie","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/pl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#primaryimage"},"image":{"@id":"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140544\/Amazon-Retargeting.jpg","datePublished":"2021-12-23T16:21:56+00:00","description":"Reklamy retargetingowe z Amazon: Jak skutecznie dotrze\u0107 do swoich klient\u00f3w i jakie opcje targetowania s\u0105 dost\u0119pne? Przeczytaj teraz.","breadcrumb":{"@id":"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#faq-question-1640245984398"},{"@id":"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#faq-question-1640246404783"},{"@id":"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#faq-question-1640246104930"},{"@id":"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#faq-question-1640246136866"}],"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#primaryimage","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140544\/Amazon-Retargeting.jpg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140544\/Amazon-Retargeting.jpg","width":844,"height":433,"caption":"Amazon Retargeting \u2013 so bringen Sie Kunden auf die Produktpage zur\u00fcck!"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sellerlogic.com\/pl\/"},{"@type":"ListItem","position":2,"name":"Reklamuj si\u0119 z Amazonem","item":"https:\/\/www.sellerlogic.com\/pl\/blog\/category\/reklamuj-sie-z-amazonem\/"},{"@type":"ListItem","position":3,"name":"Amazon Retargeting \u2013 dotrzyj do klient\u00f3w poza Amazonem z odpowiednim targetowaniem"}]},{"@type":"WebSite","@id":"https:\/\/www.sellerlogic.com\/pl\/#website","url":"https:\/\/www.sellerlogic.com\/pl\/","name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","description":"Intelligente Prozessoptimierung und Gewinnmaximierung","publisher":{"@id":"https:\/\/www.sellerlogic.com\/pl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sellerlogic.com\/pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/www.sellerlogic.com\/pl\/#organization","name":"SELLERLOGIC","url":"https:\/\/www.sellerlogic.com\/pl\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.sellerlogic.com\/pl\/#\/schema\/logo\/image\/","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","width":184,"height":40,"caption":"SELLERLOGIC"},"image":{"@id":"https:\/\/www.sellerlogic.com\/pl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SellerLogic\/","https:\/\/x.com\/sellerlogic","https:\/\/www.instagram.com\/sellerlogic\/","https:\/\/www.linkedin.com\/company\/18402037\/","https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ"]},{"@type":"Person","@id":"https:\/\/www.sellerlogic.com\/pl\/#\/schema\/person\/b5d22377542b4435d45fc789d68ddf29","name":"Kateryna Kogan","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.sellerlogic.com\/pl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b1a4f9ef60835296b004d2db2bcd5b25a5d473078b045f72df0f2e436f8959eb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b1a4f9ef60835296b004d2db2bcd5b25a5d473078b045f72df0f2e436f8959eb?s=96&d=mm&r=g","caption":"Kateryna Kogan"},"description":"Kateryna Kogan, Content Marketing Manager with a focus on SEO and detail. With over 15 years of experience in eCommerce, she conveys precise information in a targeted and understandable manner. Whether blog articles, product descriptions, or customer emails \u2013 her texts captivate and convince through clear structures and relevant added value. Thanks to her SEO expertise, she deliberately increases the visibility and conversion rates of her content.","sameAs":["https:\/\/www.linkedin.com\/in\/kateryna-kogan\/"],"url":"https:\/\/www.sellerlogic.com\/pl\/blog\/author\/kateryna-kogan\/"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#faq-question-1640245984398","position":1,"url":"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#faq-question-1640245984398","name":"Co to jest Amazon PPC?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"PPC oznacza Pay-per-Click i odnosi si\u0119 do kampanii reklamowych, w kt\u00f3rych p\u0142acisz za klikni\u0119cie.","inLanguage":"pl-PL"},"inLanguage":"pl-PL"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#faq-question-1640246404783","position":2,"url":"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#faq-question-1640246404783","name":"Co to jest Amazon DSP?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"DSP oznacza Demand Side Platform. DSP to technologia, kt\u00f3ra umo\u017cliwia reklamodawcom celowe reklamowanie si\u0119 na innych stronach internetowych poza Amazon, prowadzenie retargetingu oraz docieranie do w\u0142asnych grup docelowych, takich jak Audiences reklamodawc\u00f3w lub Audiences podobnych.","inLanguage":"pl-PL"},"inLanguage":"pl-PL"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#faq-question-1640246104930","position":3,"url":"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#faq-question-1640246104930","name":"Co to jest Amazon Retargeting?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Retargeting to metoda, w kt\u00f3rej potencjalni nabywcy s\u0105 ponownie anga\u017cowani po odwiedzeniu Twojej strony produktu, aby zako\u0144czy\u0107 zakup.","inLanguage":"pl-PL"},"inLanguage":"pl-PL"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#faq-question-1640246136866","position":4,"url":"https:\/\/www.sellerlogic.com\/pl\/blog\/amazon-retargeting-dotrzyj-do-klientow-poza-amazonem-z-odpowiednim-targetowaniem\/#faq-question-1640246136866","name":"Jak dzia\u0142a Amazon Retargeting?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Dzi\u0119ki Amazon Retargeting Twoi potencjalni klienci s\u0105 przypominani o zakupie zar\u00f3wno wewn\u0105trz, jak i na zewn\u0105trz Amazon.","inLanguage":"pl-PL"},"inLanguage":"pl-PL"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/pl\/wp-json\/wp\/v2\/posts\/114291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/pl\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/pl\/wp-json\/wp\/v2\/comments?post=114291"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/pl\/wp-json\/wp\/v2\/posts\/114291\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/pl\/wp-json\/wp\/v2\/media\/17741"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/pl\/wp-json\/wp\/v2\/media?parent=114291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/pl\/wp-json\/wp\/v2\/categories?post=114291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/pl\/wp-json\/wp\/v2\/tags?post=114291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}