{"id":114579,"date":"2021-04-12T14:03:50","date_gmt":"2021-04-12T14:03:50","guid":{"rendered":"https:\/\/127.0.0.1\/wiki\/amazon-vine\/"},"modified":"2021-04-12T14:03:50","modified_gmt":"2021-04-12T14:03:50","slug":"amazon-vine","status":"publish","type":"theme_wiki","link":"https:\/\/www.sellerlogic.com\/pl\/wiki\/amazon-vine\/","title":{"rendered":"Amazon Vine"},"content":{"rendered":"<h2 class=\"theme-wp-block wp-block-heading gb-responsive-724157-identifier\">Co to jest Amazon Vine?<\/h2><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-72637-identifier\">Z programem &#8220;Amazon Vine \u2013 Klub Tester\u00f3w Produkt\u00f3w&#8221; Amazon stworzy\u0142 program, kt\u00f3ry pozwala sprzedawcom generowa\u0107 recenzje dla swoich produkt\u00f3w. Podobnie jak inne narz\u0119dzia (takie jak tre\u015bci A+), program Vine by\u0142 pocz\u0105tkowo dost\u0119pny tylko dla dostawc\u00f3w. Od 2019 roku sprzedawcy z zarejestrowan\u0105 mark\u0105 mog\u0105 r\u00f3wnie\u017c z niego korzysta\u0107.<\/p><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-114756-identifier\">Poniewa\u017c recenzje produkt\u00f3w s\u0105 kluczowym czynnikiem dla algorytmu Amazon w ocenie listy produkt\u00f3w, Amazon Vine mo\u017ce by\u0107 wa\u017cnym narz\u0119dziem dla nowych sprzedawc\u00f3w lub nowych produkt\u00f3w w uzyskaniu niezb\u0119dnych recenzji. Bez recenzji niemal niemo\u017cliwe jest osi\u0105gni\u0119cie dobrej pozycji lub wygranie Buy Box. Dlatego program Vine mo\u017ce znacznie zwi\u0119kszy\u0107 \u015bwiadomo\u015b\u0107 i widoczno\u015b\u0107 produktu. Dodatkowo, recenzje zasadniczo pomagaj\u0105 przekszta\u0142ci\u0107 potencjalnych klient\u00f3w w rzeczywiste zakupy.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-63848-identifier\">Jak sprzedawcy mog\u0105 testowa\u0107 produkty za po\u015brednictwem Amazon Vine?<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-622026-identifier\">Zasadniczo ka\u017cdy sprzedawca z profesjonalnym kontem sprzedawcy w Seller Central mo\u017ce uzyska\u0107 dost\u0119p do <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/help-page.html?itemID=NATSPKW5NBLLWPQ&amp;language=de_DE&amp;ref=efph_NATSPKW5NBLLWPQ_bred_X3CEV63Y4ZZAP37\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon Vine<\/a> w sekcji &#8220;Reklama&#8221;. Tam poszczeg\u00f3lne produkty mog\u0105 by\u0107 rejestrowane do programu za pomoc\u0105 ich <a href=\"\/pl\/wiki\/asin\/\" target=\"_blank\" rel=\"noreferrer noopener\">ASIN<\/a>. Nie ma bezpo\u015bredniego wykluczenia konkretnej kategorii produkt\u00f3w. Sprzedawcy mog\u0105 r\u00f3wnie\u017c rejestrowa\u0107 tylko niekt\u00f3re warianty produktu; jednak Amazon zaleca dostarczenie wszystkich wariant\u00f3w, poniewa\u017c zwi\u0119ksza to prawdopodobie\u0144stwo otrzymania pozytywnej recenzji, je\u015bli tester produktu mo\u017ce wybra\u0107 sw\u00f3j preferowany wariant.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-20909-identifier\">Nast\u0119puj\u0105ce wymagania musz\u0105 by\u0107 spe\u0142nione, aby produkty mog\u0142y uczestniczy\u0107 w Amazon Vine:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-305482-identifier\"><li class=\"theme-wp-block gb-responsive-578103-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Jest to marka zarejestrowana w Rejestrze Marek Amazon.<\/li><li class=\"theme-wp-block gb-responsive-830259-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Produkt zosta\u0142 oceniony mniej ni\u017c 30 razy na stronie szczeg\u00f3\u0142\u00f3w produktu.<\/li><li class=\"theme-wp-block gb-responsive-377167-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Musi by\u0107 w stanie &#8220;Nowy&#8221; i dost\u0119pny w momencie rejestracji.<\/li><li class=\"theme-wp-block gb-responsive-261717-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Musi by\u0107 wysy\u0142any za pomoc\u0105 <a href=\"\/pl\/blog\/amazon-fba\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fulfillment by Amazon (FBA)<\/a> i ju\u017c by\u0107 w magazynie.<\/li><li class=\"theme-wp-block gb-responsive-484218-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Lista musi zawiera\u0107 opis i obraz.<\/li><li class=\"theme-wp-block gb-responsive-557879-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Produkt nie mo\u017ce by\u0107 przedmiotem erotycznym.<\/li><li class=\"theme-wp-block gb-responsive-965137-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Dodatkowo, nie mo\u017ce by\u0107 akcesorium, ale powinien by\u0107 u\u017cywany samodzielnie. (Wyj\u0105tki stanowi\u0105 akcesoria do powszechnych produkt\u00f3w, takie jak etui do popularnych telefon\u00f3w kom\u00f3rkowych.)<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-188429-identifier\">Sk\u0105d pochodz\u0105 produkty dla tester\u00f3w Vine?<\/h3><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-113949-identifier\">Produkty testowe s\u0105 dostarczane testerom przez sprzedawc\u00f3w i realizowane za po\u015brednictwem FBA. Ka\u017cdy sprzedawca ma ograniczon\u0105 liczb\u0119 dost\u0119pnych rejestracji. Zazwyczaj pozostaj\u0105 one aktywne przez 90 dni od daty rozpocz\u0119cia, chyba \u017ce wszystkie jednostki zostan\u0105 wcze\u015bniej ocenione. Je\u015bli limit zostanie osi\u0105gni\u0119ty, sprzedawcy musz\u0105 poczeka\u0107 na zako\u0144czenie istniej\u0105cego uczestnictwa produktu w Amazon Vine przed ponown\u0105 rejestracj\u0105.<\/p><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-165619-identifier\">Aby zapewni\u0107 anonimowo\u015b\u0107 recenzent\u00f3w, Amazon nie ujawnia danych klient\u00f3w dotycz\u0105cych zam\u00f3wie\u0144 Vine sprzedawcy. Jednak takie zam\u00f3wienia mo\u017cna zidentyfikowa\u0107 w statystykach konta sprzedawcy z cen\u0105 0.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-58480-identifier\">Czy recenzenci Amazon Vine s\u0105 zobowi\u0105zani do napisania (pozytywnej) recenzji?<\/h3><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-909464-identifier\">Recenzenci w programie Amazon Vine nie s\u0105 zobowi\u0105zani do napisania pozytywnej recenzji ani do opublikowania jej w og\u00f3le. W tej kwestii <a href=\"https:\/\/www.amazon.de\/gp\/vine\/help\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon stwierdza<\/a>: &#8220;Cenimy szczere opinie na temat produktu &#8211; pozytywne lub negatywne.&#8221; Oznacza to r\u00f3wnie\u017c, \u017ce negatywne recenzje nie mog\u0105 by\u0107 usuwane, o ile spe\u0142niaj\u0105 <a href=\"https:\/\/www.amazon.de\/gp\/help\/customer\/display.html\/ref=hp_left_v4_sib?ie=UTF8&amp;nodeId=201929730\" target=\"_blank\" rel=\"noreferrer noopener\">wytyczne spo\u0142eczno\u015bci<\/a>.<\/p><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-572095-identifier\">Poniewa\u017c tylko klienci Amazon mog\u0105 zosta\u0107 testerami produkt\u00f3w Vine, je\u015bli otrzymaj\u0105 zaproszenie, zapewniony jest pewien poziom kontroli jako\u015bci. Dodatkowo, Amazon monitoruje aktywnych uczestnik\u00f3w Vine i mo\u017ce ich usun\u0105\u0107, je\u015bli nie spe\u0142niaj\u0105 ju\u017c kryteri\u00f3w uczestnictwa.<\/p><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-518831-identifier\">Odpowiednio, tylko wybrani klienci mog\u0105 zosta\u0107 cz\u0142onkami Amazon Vine\/testerami produkt\u00f3w, poniewa\u017c Amazon chce zapobiec rejestracji niegodnych zaufania u\u017cytkownik\u00f3w tylko w celu uzyskania darmowych produkt\u00f3w.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-687885-identifier\">Ile kosztuje zlecenie recenzji produkt\u00f3w testerowi Amazon Vine?<\/h3><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-70560-identifier\">Obecnie rejestracje w Vine s\u0105 bezp\u0142atne. Gdyby op\u0142ata mia\u0142a by\u0107 pobierana, by\u0142aby wymieniona podczas procesu rejestracji na stronie &#8220;Szczeg\u00f3\u0142y rejestracji&#8221;. Wci\u0105\u017c nie jest jasne, jakich koszt\u00f3w mogliby si\u0119 spodziewa\u0107 sprzedawcy na rynku.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-573205-identifier\">Czy sprzedawcy mog\u0105 legalnie zatrudnia\u0107 tester\u00f3w produkt\u00f3w poza programem Amazon Vine?<\/h2><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-572682-identifier\">Aby znale\u017a\u0107 tester\u00f3w Amazon, sprzedawcy w przesz\u0142o\u015bci wymy\u015blili r\u00f3\u017cne strategie. Jednak legalne pozyskiwanie recenzji dla produkt\u00f3w Amazon jest mo\u017cliwe tylko w spos\u00f3b organiczny. Zdecydowanie nielegalne jest oferowanie nagrody za pozytywn\u0105 recenzj\u0119 lub fa\u0142szowanie recenzji.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-933360-identifier\"><a href=\"\/pl\/blog\/6-ultimative-tipps-amazon-rezension-generieren\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chocia\u017c sprzedawcy maj\u0105 pewne subtelne opcje<\/a>, s\u0105 one bardzo ograniczone i powinny by\u0107 stosowane ostro\u017cnie. Odpowiednio, testerzy Amazon Vine mog\u0105 by\u0107 jedynym sposobem na uzyskanie wi\u0119kszej liczby recenzji dla produktu \u2013 szczeg\u00f3lnie w okresie po wprowadzeniu produktu na rynek.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","wiki_archive":[1874,1898,1910],"class_list":["post-114579","theme_wiki","type-theme_wiki","status-publish","hentry","wiki_archive-amazon","wiki_archive-marketing","wiki_archive-sprzedaz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Vine: Wymagania, Proces i Op\u0142aty<\/title>\n<meta name=\"description\" content=\"Amazon Vine pozwala na testowanie produkt\u00f3w przez prawdziwych klient\u00f3w. 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