{"id":104703,"date":"2020-12-21T10:32:03","date_gmt":"2020-12-21T10:32:03","guid":{"rendered":"https:\/\/127.0.0.1\/resources\/success-story-univers-cake\/"},"modified":"2020-12-21T10:32:03","modified_gmt":"2020-12-21T10:32:03","slug":"success-story-univers-cake","status":"publish","type":"page","link":"https:\/\/www.sellerlogic.com\/pt\/resources\/success-story-univers-cake\/","title":{"rendered":"Hist\u00f3ria de Sucesso: Univers Cake EN"},"content":{"rendered":"\n\t<div  class=\"theme-wp-block theme-block-main-header is-style-full-height desktop-align-full xl-align-full lg-align-full md-align-full sm-align-full desktop-content-align-y-center desktop-content-align-x-center xl-content-align-y-center xl-content-align-x-center lg-content-align-y-center lg-content-align-x-center md-content-align-y-center md-content-align-x-center sm-content-align-y-center sm-content-align-x-center gb-responsive-131969-identifier theme-block-cover\">\n\t\t<div class=\"bg-cover theme-lazy-load-bg\"><\/div>\n\t\t<div class=\"wrap-content-main-header\">\n\t\t\t\t\t<div  class=\"theme-wp-block theme-block-text-and-text desktop-blockDirection-row xl-blockDirection-row lg-blockDirection-row md-blockDirection-row sm-blockDirection-row gb-responsive-2306-identifier desktop-vertical-top xl-vertical-top lg-vertical-top md-vertical-top sm-vertical-top desktop-align-wide xl-align-wide lg-align-wide md-align-wide sm-align-wide\">\n\t\t<div class=\"tat-column-wrap-wrapper\">\n\t\t\t<div class=\"tat-column-wrapper\">\n\t\t\t\t\t<div  class=\"theme-wp-block theme-block-text-and-text-column gb-responsive-708373-identifier desktop-horizontal-center xl-horizontal-center lg-horizontal-center md-horizontal-center sm-horizontal-center\">\n\t\t<div class=\"inner-wrap-column-content\">\n\t\t\t<div class=\"inner-column-content\">\n\t\t\t\t\t\t<h1  class=\"theme-wp-block theme-block-heading is-style-default desktop-text-center xl-text-center lg-text-center md-text-center sm-text-center gb-responsive-813454-identifier desktop-align-wide xl-align-wide lg-align-wide md-align-wide sm-align-wide alignwide h1 has-text-align\">\n\t\t&#8220;Pagamos pelo Repricer com os nossos reembolsos de Perdidos &amp; Achados!&#8221;\t<\/h1>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div  class=\"theme-wp-block theme-block-text-and-text-column gb-responsive-976923-identifier\">\n\t\t<div class=\"inner-wrap-column-content\">\n\t\t\t<div class=\"inner-column-content\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"theme-wp-block wp-block-spacer\"><\/div><div class=\"theme-wp-block wp-block-columns gb-responsive-990644-identifier is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"theme-wp-block wp-block-column gb-responsive-865237-identifier is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><figure class=\"theme-wp-block wp-block-image size-large is-resized gb-responsive-62921-identifier\"><img decoding=\"async\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142710\/logo_univers-cake-neu.png\" alt=\"Hist\u00f3ria de Sucesso: Univers Cake EN\" class=\"wp-image-5630\" width=\"301\" height=\"54\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142710\/logo_univers-cake-neu-407x72.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142710\/logo_univers-cake-neu.png 576w\" sizes=\"(max-width: 301px) 100vw, 301px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-904737-identifier\"><strong>Fundada:<\/strong><br>2016<\/p><p class=\"theme-wp-block gb-responsive-263844-identifier\"><strong>Ind\u00fastria:<\/strong><br>Panifica\u00e7\u00e3o e confeitaria <\/p><p class=\"theme-wp-block gb-responsive-644265-identifier\"><strong>Itens dispon\u00edveis na Amazon: <\/strong><br>cerca de 3.000 SKUs<\/p><p class=\"theme-wp-block gb-responsive-788481-identifier\"><strong>Envios: <\/strong><br>aprox. 850 \/ m\u00eas<\/p><\/div><div class=\"theme-wp-block wp-block-column gb-responsive-41122-identifier is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><h3 class=\"theme-wp-block wp-block-heading gb-responsive-34353-identifier\" id=\"block-c06fce04-ef87-4ffc-a3d6-b768ba377d17\">Contexto:<\/h3><p class=\"theme-wp-block gb-responsive-772271-identifier\">A ag\u00eancia web UP\u2018NBOOST entrou com sucesso no mercado de panifica\u00e7\u00e3o e confeitaria com a sua pr\u00f3pria marca &#8220;Univers Cake&#8221;. A UP\u2018NBOOST originalmente projetou o conceito de Univers Cake para um cliente, que no final n\u00e3o conseguiu implementar a ideia devido \u00e0 falta de tempo. A ag\u00eancia, que acreditava fortemente no conceito que havia criado, decidiu implementar o Univers Cake por conta pr\u00f3pria. Logo ficou claro que a marca tinha muito potencial &#8211; especialmente na Amazon. As vendas come\u00e7aram a aumentar rapidamente no mercado online.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-530046-identifier\">Como tudo come\u00e7ou:<\/h3><p class=\"theme-wp-block gb-responsive-266688-identifier\">Para Jean-Bernard Freymann, Co-Diretor da UP\u2018NBOOST, estava claro desde o in\u00edcio que o maior desafio seria economizar o m\u00e1ximo de tempo poss\u00edvel. Especialmente quando se vende mais de 1.500 produtos em um ambiente altamente competitivo sem uma marca. &#8220;Tivemos que manter nossas margens apesar das condi\u00e7\u00f5es&#8221;, diz Freymann. &#8220;Temos um grande n\u00famero de concorrentes na Amazon que vendem exatamente o mesmo produto. Portanto, o principal fator \u00e9 o pre\u00e7o. \u00c9 quase imposs\u00edvel acompanhar a concorr\u00eancia manualmente em uma situa\u00e7\u00e3o como esta&#8221;.<\/p><p class=\"theme-wp-block gb-responsive-243429-identifier\">Sob essas circunst\u00e2ncias, o pr\u00f3ximo passo l\u00f3gico foi n\u00e3o apenas usar o Fulfillment by Amazon (FBA), mas tamb\u00e9m um repricer para permanecer competitivo e manter a participa\u00e7\u00e3o Buy Box em um n\u00edvel elevado. Antes de a UP\u2018NBOOST descobrir SELLERLOGIC, a ag\u00eancia j\u00e1 havia utilizado outros repricers que, no entanto, n\u00e3o conseguiram convenc\u00ea-los t\u00e9cnica ou economicamente.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-749842-identifier\">Solu\u00e7\u00e3o:<\/h3><p class=\"theme-wp-block gb-responsive-190699-identifier\">\u201cEm um setor onde as margens tendem a ser baixas, levamos em considera\u00e7\u00e3o n\u00e3o apenas os benef\u00edcios do Repricer, mas tamb\u00e9m seus custos como uma chave para o sucesso\u201c, explica Freymann. \u201cAp\u00f3s analisarmos v\u00e1rias solu\u00e7\u00f5es, SELLERLOGIC nos convenceu n\u00e3o apenas com seu pre\u00e7o, mas tamb\u00e9m com seus recursos especiais, como a capacidade de aplicar diferentes estrat\u00e9gias de ajuste de pre\u00e7os a grupos de produtos espec\u00edficos\u201c.<\/p><p class=\"theme-wp-block gb-responsive-680671-identifier\">A UP\u2018NBOOST tamb\u00e9m implementou a segunda ferramenta SELLERLOGIC: Lost &#038; Found agora monitora todos os processos FBA e relata de forma confi\u00e1vel quaisquer irregularidades encontradas nos centros log\u00edsticos da Amazon, permitindo aplica\u00e7\u00f5es de reembolso r\u00e1pidas e simples.<\/p><div class=\"theme-block-group-wrap\"><div class=\"theme-wp-block wp-block-group gb-responsive-88118-identifier\">\t\t<div  class=\"theme-wp-block theme-block-user-card gb-responsive-799176-identifier is-style-full-width-line\">\n\t\t<div class=\"wrap-inner-content\">\n\t\t\t<div class=\"card-user-head\">\n\t\t\t\t<div class=\"card-user-avatar\">\n\t\t\t\t\t<div class=\"cover-avatar\" style=\"background-image: url(https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142710\/portrait_univers-cake_raute.png);\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"wrap-title\">\n\t\t\t\t\t<div class=\"card-user-name\">\n\t\t\t\t\t\t<div class=\"title\">\n\t\t\t\t\t\t\t<h3 class=\"heading-text\"><strong>Jean-Bernard Freymann<\/strong><\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card-user-position\">\n\t\t\t\t\t\t\t<div class=\"card-text\"><strong>Co-diretor UP&#8217;NBOOST<\/strong><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"card-user-quote-icon\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"card-user-text\">\n\t\t\t\t<div class=\"card-text\"><p>\u201cCom o reembolso FBA que recebemos gra\u00e7as \u00e0 segunda SELLERLOGIC ferramenta, podemos financiar o Repricer!\u201d<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-260858-identifier\">Sucesso com SELLERLOGIC:<\/h3><p class=\"theme-wp-block gb-responsive-566423-identifier\">\u201cO setup foi bastante simples: s\u00f3 tivemos que importar um arquivo com todos os nossos produtos e os respetivos pre\u00e7os m\u00ednimos e m\u00e1ximos. A importa\u00e7\u00e3o foi r\u00e1pida e f\u00e1cil. Dentro de algumas horas, o SELLERLOGIC Repricer estava em funcionamento,\u201c confirma Freymann. \u201cAmbas as ferramentas poupam-nos uma enorme quantidade de tempo.\u201c<\/p><p class=\"theme-wp-block gb-responsive-468554-identifier desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Al\u00e9m disso, a UP\u2018NBOOST conseguiu reduzir o custo de utiliza\u00e7\u00e3o do Repricer e, ao mesmo tempo, aumentar as vendas dos produtos Univers Cake atrav\u00e9s de a\u00e7\u00f5es aumentadas de Buy Box e atrav\u00e9s de v\u00e1rias estrat\u00e9gias do SELLERLOGIC Repricer. \u201cMas a melhor parte \u00e9 que Lost &#038; Found nos permite compensar os custos de reprecifica\u00e7\u00e3o,\u201c diz Freymann felizmente.<\/p><p class=\"theme-wp-block gb-responsive-469189-identifier\">\u201cAl\u00e9m disso, a equipa de atendimento ao cliente SELLERLOGIC \u00e9 competente e responde rapidamente a inqu\u00e9ritos. A coopera\u00e7\u00e3o com uma empresa alem\u00e3 bem estruturada e orientada para o cliente \u00e9 muito reconfortante para n\u00f3s,\u201c confirma Freymann.<\/p><div class=\"theme-wp-block wp-block-buttons gb-responsive-497426-identifier is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"theme-wp-block wp-block-button gb-responsive-38220-identifier is-style-theme-transparent-with-arrow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/files\/SUCCESS-STORIES\/EN\/SELLERLOGIC_SN_Success-Story_Univers-Cake_EN.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Baixar agora!<\/a><\/div><\/div><\/div><div class=\"theme-wp-block wp-block-column gb-responsive-472466-identifier is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Fundada:2016 Ind\u00fastria:Panifica\u00e7\u00e3o e confeitaria Itens dispon\u00edveis na Amazon: cerca de 3.000 SKUs Envios: aprox. 850 \/ m\u00eas Contexto: A ag\u00eancia web UP\u2018NBOOST entrou com sucesso no mercado de panifica\u00e7\u00e3o e confeitaria com a sua pr\u00f3pria marca &#8220;Univers Cake&#8221;. A UP\u2018NBOOST originalmente projetou o conceito de Univers Cake para um cliente, que no final n\u00e3o conseguiu<\/p>\n","protected":false},"author":3,"featured_media":5625,"parent":104790,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-104703","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9 assim que Repricer e Lost &amp; Found trabalham juntos! | SELLERLOGIC<\/title>\n<meta name=\"description\" content=\"Gra\u00e7as a Lost &amp; Found, a UP&#039;NBOOST paga o Repricer com os reembolsos FBA que recebem. 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