{"id":104670,"date":"2019-12-23T10:54:00","date_gmt":"2019-12-23T10:54:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/with-these-6-amazon-analysis-tools-you-save-time-money-and-nerves\/"},"modified":"2019-12-23T10:54:00","modified_gmt":"2019-12-23T10:54:00","slug":"with-these-6-amazon-analysis-tools-you-save-time-money-and-nerves","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/pt\/blog\/with-these-6-amazon-analysis-tools-you-save-time-money-and-nerves\/","title":{"rendered":"With these 6 Amazon analysis tools, you save time, money, and nerves"},"content":{"rendered":"<p class=\"theme-wp-block is-style-default gb-responsive-280831-identifier\">Big business without big data? Unthinkable! Those who do not keep an eye on their key figures will not be successful in the long run. This applies to online retail in general and especially to Amazon. Without an analysis tool, sellers are somewhat groping in the dark. Whether measures to increase sales \u2013 whether regarding SEO, PPC, or Buy Box \u2013 are actually effective and reach the buyer is left to chance, as is the corresponding success control.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-674261-identifier\">Therefore, as a seller, you should analyze the relevant system data of the online platform in advance to derive actionable recommendations. By appropriately monitoring the measures taken, targeted optimization becomes possible. Normally, a good Amazon analysis tool is not free, and various tools with different functionalities and prices have established themselves among sellers for the online marketplace.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-862099-identifier\">6 tools for perfect analysis on Amazon<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-213361-identifier\">From simple keyword research to comprehensive competitor analysis, there is an Amazon analysis tool for every taste. Perpetua or Jungle Scout? Or perhaps Amalyze instead? Below, we present 5 solutions that can help you not only save time and nerves but also significantly increase your sales.<\/p><div class=\"wp-block-image gb-responsive-212273-identifier desktop-align-right xl-align-right lg-align-right md-align-right sm-align-right\"><figure class=\"theme-wp-block alignright size-large is-resized\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/11151307\/Perpetua-1-844x629.jpg\"><img decoding=\"async\" width=\"844\" height=\"629\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/11151307\/Perpetua-1-844x629.jpg\" alt=\"Software de otimiza\u00e7\u00e3o da Perpetua para Amazon PPC\" class=\"wp-image-50679\" style=\"width:422px;height:290px\" title=\"An\u00e1lise PPC na ferramenta de an\u00e1lise da Amazon Perpetua\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/11151307\/Perpetua-1-407x304.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/11151307\/Perpetua-1-768x573.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/11151307\/Perpetua-1-844x629.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/11151307\/Perpetua-1.jpg 1196w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-600214-identifier\">#1: Perpetua &#8211; Edi\u00e7\u00e3o de Vendedor e Edi\u00e7\u00e3o de Fornecedor<\/h3><p class=\"theme-wp-block gb-responsive-178619-identifier\">Perpetua oferece uma solu\u00e7\u00e3o abrangente tudo-em-um para vendedores e fornecedores. Esta plataforma integrada combina v\u00e1rias solu\u00e7\u00f5es da Amazon, que v\u00e3o desde a aquisi\u00e7\u00e3o de palavras-chave at\u00e9 a otimiza\u00e7\u00e3o de PPC (Pay-per-Click), aloca\u00e7\u00e3o de or\u00e7amento e relat\u00f3rios, bem como an\u00fancios patrocinados da Amazon e avalia\u00e7\u00f5es de editores. Perpetua atende quase todos os requisitos que voc\u00ea possa ter. Al\u00e9m disso, a Perpetua permite um ajuste preciso para que voc\u00ea possa alinhar as solu\u00e7\u00f5es mencionadas exatamente com seus objetivos de neg\u00f3cios.<\/p><div class=\"wp-block-image gb-responsive-744377-identifier desktop-align-right xl-align-right lg-align-right md-align-right sm-align-right\"><figure class=\"theme-wp-block alignright size-large is-resized\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142830\/jounglescout-salesdashboard.gif\"><img decoding=\"async\" width=\"844\" height=\"528\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142830\/jounglescout-salesdashboard.gif\" alt=\"Painel da ferramenta de an\u00e1lise da Amazon Jungle Scout\" class=\"wp-image-2458\" style=\"width:422px;height:264px\" title=\"Painel da ferramenta de an\u00e1lise da Amazon Jungle Scout\"><\/a><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-300124-identifier\">#2: Jungle Scout<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-97715-identifier\">Outra ferramenta de an\u00e1lise da Amazon bem conhecida e amplamente utilizada \u00e9\u00a0<a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.junglescout.com\/\">Jungle Scout<\/a>, que oferece uma gama de recursos compar\u00e1vel \u00e0 Perpetua para a Amazon. \u00c9 poss\u00edvel encontrar novos produtos rent\u00e1veis, bem como realizar an\u00e1lises de concorrentes e de palavras-chave. Produtos individuais do mercado \u2013 tanto os seus como os de outros \u2013 podem ser monitorizados para acompanhar as vendas na plataforma, e as tend\u00eancias de palavras-chave indicam uma demanda crescente por certos itens desde o in\u00edcio.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-902000-identifier\">Uma caracter\u00edstica especial da ferramenta de an\u00e1lise da Amazon do Jungle Scout \u00e9 a Base de Fornecedores. Atrav\u00e9s disso, os vendedores podem encontrar fornecedores confi\u00e1veis, incluindo os seus principais clientes, ou atribuir produtos espec\u00edficos a um fabricante. Aqueles que procuram um fornecedor para produtos em um nicho espec\u00edfico tamb\u00e9m encontrar\u00e3o o que procuram aqui, promete o Jungle Scout.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-946028-identifier\">Em contraste com a Perpetua, os custos n\u00e3o dependem das vendas anuais e variam entre 35 e 60 euros por m\u00eas, dependendo da taxa de c\u00e2mbio.<\/p><div class=\"wp-block-image gb-responsive-754425-identifier desktop-align-right xl-align-right lg-align-right md-align-right sm-align-right\"><figure class=\"theme-wp-block alignright size-large is-resized\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142830\/shopdoc_asin_schnellcheck.jpg\"><img decoding=\"async\" width=\"844\" height=\"475\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142830\/shopdoc_asin_schnellcheck.jpg\" alt=\"A verifica\u00e7\u00e3o r\u00e1pida de ASIN da ferramenta de an\u00e1lise da Amazon Shopdoc\" class=\"wp-image-2454\" style=\"width:422px;height:238px\" title=\"A verifica\u00e7\u00e3o r\u00e1pida de ASIN da ferramenta de an\u00e1lise da Amazon Shopdoc\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142830\/shopdoc_asin_schnellcheck-407x229.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142830\/shopdoc_asin_schnellcheck-768x432.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142830\/shopdoc_asin_schnellcheck.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-962251-identifier\">#3: ShopDoc<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-150154-identifier\">A ferramenta de an\u00e1lise da Amazon &#8220;ShopDoc&#8221; tamb\u00e9m oferece aos seus usu\u00e1rios uma variedade de op\u00e7\u00f5es de aplica\u00e7\u00e3o.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-705420-identifier\"><li class=\"theme-wp-block gb-responsive-381031-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">A an\u00e1lise de potencial n\u00e3o apenas mostra a receita m\u00e1xima atualmente alcan\u00e7\u00e1vel, mas tamb\u00e9m outras palavras-chave para as quais a concorr\u00eancia se classifica. Al\u00e9m disso, o ShopDoc detalha a receita em um c\u00e1lculo de lucro bruto.<\/li><li class=\"theme-wp-block gb-responsive-199619-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">O rastreador de palavras-chave tamb\u00e9m analisa quais das pr\u00f3prias palavras-chave do vendedor est\u00e3o ganhando ou perdendo relev\u00e2ncia, permitindo que os vendedores ajam rapidamente e substituam palavras-chave irrelevantes.<\/li><li class=\"theme-wp-block gb-responsive-265886-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">A monitoriza\u00e7\u00e3o de avalia\u00e7\u00f5es exibe as avalia\u00e7\u00f5es recebidas em gr\u00e1ficos e permite respostas diretas a avalia\u00e7\u00f5es negativas.<\/li><li class=\"theme-wp-block gb-responsive-132148-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">O radar de vendas mostra as vendas dos concorrentes, a sua receita e as flutua\u00e7\u00f5es de pre\u00e7os.<\/li><li class=\"theme-wp-block gb-responsive-987570-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">O invent\u00e1rio do usu\u00e1rio pode ser visualizado usando um sistema de sem\u00e1foro.<\/li><li class=\"theme-wp-block gb-responsive-803116-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">ShopDoc tamb\u00e9m notifica o usu\u00e1rio quando o Buy Box \u00e9 perdido, procura palavras-chave relevantes e novas op\u00e7\u00f5es de produtos que podem ter um bom desempenho na plataforma online.<\/li><\/ul><\/div><p class=\"theme-wp-block is-style-default gb-responsive-83990-identifier\">Al\u00e9m disso, existem ferramentas como o Gerenciador de PPC, a an\u00e1lise do ASIN ou dos concorrentes, ou uma calculadora FBA pr\u00e1tica. Esta ferramenta de an\u00e1lise da Amazon tem um pre\u00e7o entre aproximadamente 81 euros e 99 euros por m\u00eas, dependendo do ciclo de faturamento.<\/p><div class=\"wp-block-image gb-responsive-369391-identifier desktop-align-right xl-align-right lg-align-right md-align-right sm-align-right\"><figure class=\"theme-wp-block alignright size-large is-resized\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142829\/helium10-dashboard.jpg\"><img decoding=\"async\" width=\"844\" height=\"579\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142829\/helium10-dashboard.jpg\" alt=\"O painel do Helium 10, outra ferramenta de an\u00e1lise da Amazon\" class=\"wp-image-2474\" style=\"width:422px;height:290px\" title=\"O painel do Helium 10, outra ferramenta de an\u00e1lise da Amazon\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142829\/helium10-dashboard-407x279.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142829\/helium10-dashboard-768x527.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142829\/helium10-dashboard.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-208928-identifier\">#4: Helium 10<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-544160-identifier\">O Helium 10 tamb\u00e9m promete um pacote abrangente para vendedores de mercado e oferece v\u00e1rias ferramentas para diferentes prop\u00f3sitos. Na categoria de pesquisa de produtos, existem ferramentas para pesquisa de tend\u00eancias, c\u00e1lculo de lucro ou avalia\u00e7\u00e3o de avalia\u00e7\u00f5es de produtos, por exemplo.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-832140-identifier\">Usar as palavras-chave certas para que os potenciais compradores possam encontrar os produtos tamb\u00e9m \u00e9 crucial na Amazon. A ferramenta de an\u00e1lise do Helium encontra essas palavras-chave, al\u00e9m de permitir que os usu\u00e1rios visualizem os volumes de pesquisa das palavras-chave dos concorrentes.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-547261-identifier\">Finalmente, a listagem tamb\u00e9m pode ser otimizada com o Helium, permitindo que os usu\u00e1rios analisem quais produtos se classificam para quais palavras-chave ou quais n\u00e3o se classificam, e se existem palavras-chave que seriam mais adequadas ou apropriadas para uma campanha de PPC.<\/p><div class=\"wp-block-image desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-507560-identifier\"><figure class=\"theme-wp-block alignright size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"466\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142829\/Amalyze-konkurrenzanalyse.gif\" alt=\"An\u00e1lise de concorrentes da ferramenta de an\u00e1lise da Amazon da Amalyze\" class=\"wp-image-2478\" style=\"width:422px;height:233px\" title=\"An\u00e1lise de concorrentes da ferramenta de an\u00e1lise da Amazon da Amalyze\"><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-16150-identifier\">#5: Amalyze<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-901539-identifier\">Outra ferramenta de an\u00e1lise frequentemente utilizada por vendedores da Amazon \u00e9 a Amalyze.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-967605-identifier\">Inclui ferramentas das seguintes \u00e1reas, entre outras:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-398181-identifier\"><li class=\"theme-wp-block gb-responsive-208655-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pesquisa de produtos, an\u00e1lise e monitoriza\u00e7\u00e3o,<\/li><li class=\"theme-wp-block gb-responsive-21384-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">para pesquisa e rastreamento de palavras-chave<\/li><li class=\"theme-wp-block gb-responsive-836788-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">para an\u00e1lises de mercado, nicho e categoria<\/li><li class=\"theme-wp-block gb-responsive-141681-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">e an\u00e1lises de revis\u00e3o<\/li><\/ul><\/div><p class=\"theme-wp-block is-style-default gb-responsive-665705-identifier\">A an\u00e1lise de nicho e categoria pode fornecer informa\u00e7\u00f5es interessantes, por exemplo, sobre qual vendedor vende qual produto a que pre\u00e7o na plataforma, quantos utilizam o Fulfillment by Amazon e como as avalia\u00e7\u00f5es de um produto afetam a sua classifica\u00e7\u00e3o.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-600933-identifier\">A Amalyze tamb\u00e9m pode avaliar os an\u00fancios patrocinados ou campanhas de PPC e fornecer aos vendedores informa\u00e7\u00f5es sobre se os an\u00fancios foram realmente colocados para todas as palavras-chave pagas, para quais palavras-chave os concorrentes est\u00e3o colocando an\u00fancios de PPC e quais palavras-chave ainda podem valer a pena para publicidade.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-902902-identifier\">#6 SELLERLOGIC Business Analytics<\/h3><p class=\"theme-wp-block gb-responsive-712120-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/pt\/business-analytics-tool-amazon\/\">SELLERLOGIC Business Analytics<\/a> foi especificamente desenvolvido para vendedores da Amazon e fornece uma vis\u00e3o detalhada dos dados relevantes do produto em um painel de lucros. A ferramenta oferece as seguintes funcionalidades, entre outras:<\/p><div class=\"wp-block-image gb-responsive-317091-identifier desktop-align-right xl-align-right lg-align-right md-align-right sm-align-right\"><figure class=\"theme-wp-block alignright size-thumbnail\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142829\/helium10-dashboard.jpg\"><img decoding=\"async\" src=\"https:\/\/www.sellerlogic.com\/wp-content\/uploads\/2019\/12\/business-analytics-tool-fu%CC%88r-amazon-verka%CC%88ufer-405x240.png\" alt=\"Monitorizar o desempenho do produto para as decis\u00f5es de neg\u00f3cios corretas.\" class=\"wp-image-24626\"><\/a><\/figure><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-651169-identifier\"><li class=\"theme-wp-block gb-responsive-241008-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Acompanhamento de desempenho a n\u00edvel de conta, marketplace e\/ou produto<\/li><li class=\"theme-wp-block gb-responsive-280403-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Vis\u00e3o geral das despesas, receitas e rentabilidade relacionadas ao produto<\/li><li class=\"theme-wp-block gb-responsive-11999-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">uma visualiza\u00e7\u00e3o de dados de at\u00e9 dois anos no passado<\/li><li class=\"theme-wp-block gb-responsive-583345-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">an\u00e1lises detalhadas dos c\u00e1lculos de lucro<\/li><li class=\"theme-wp-block gb-responsive-167171-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">visualiza\u00e7\u00f5es personaliz\u00e1veis e exporta\u00e7\u00e3o de dados para uso posterior<\/li><li class=\"theme-wp-block gb-responsive-598963-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">insights imediatos sobre todos os custos relacionados \u00e0 Amazon<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-582880-identifier\">Desta forma, voc\u00ea acompanha o desenvolvimento do desempenho do produto das suas contas da Amazon e pode responder de maneira oportuna e orientada por dados \u00e0s varia\u00e7\u00f5es de perda e lucro, a fim de manter a rentabilidade do seu neg\u00f3cio.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-258171-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tComece a Sua Jornada de Vendedor a Bestseller &#8211; com SELLERLOGIC\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tObtenha um teste gratuito hoje e veja como os servi\u00e7os certos podem lev\u00e1-lo de ser bom a ser o MELHOR. N\u00e3o espere. Aja agora\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Comece agora<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-469564-identifier\">Ferramenta de an\u00e1lise da Amazon: Verificado! E agora?<\/h2><div class=\"wp-block-image desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-355333-identifier\"><figure class=\"theme-wp-block alignright size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"563\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142832\/analyse-tool-amazon.jpg\" alt=\"Esta ferramenta de an\u00e1lise tamb\u00e9m \u00e9 importante para vendedores da Amazon.\" class=\"wp-image-2442\" style=\"width:422px;height:282px\" title=\"Esta ferramenta de an\u00e1lise tamb\u00e9m \u00e9 importante para vendedores da Amazon.\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142832\/analyse-tool-amazon-407x271.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142832\/analyse-tool-amazon-768x512.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142832\/analyse-tool-amazon.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block is-style-default gb-responsive-700185-identifier\">Decidir por uma ferramenta que assumir\u00e1 a an\u00e1lise t\u00e9cnica na Amazon n\u00e3o \u00e9 suficiente. Existem pelo menos duas ferramentas adicionais que todo vendedor deve usar para vender seus produtos no marketplace online e evitar perder dinheiro desnecess\u00e1rio: um repricer e uma an\u00e1lise de erros do FBA.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-171039-identifier\">Especialmente o repricer \u00e9 extremamente importante para voc\u00ea como vendedor na Amazon, porque uma ferramenta de an\u00e1lise s\u00f3 faz sentido se suas ofertas forem competitivas. 90 por cento de todos os produtos s\u00e3o vendidos atrav\u00e9s do Buy Box &#8211; se voc\u00ea n\u00e3o tiver isso, n\u00e3o importa qu\u00e3o precisamente voc\u00ea analise seus concorrentes, voc\u00ea n\u00e3o alcan\u00e7ar\u00e1 vendas significativamente maiores.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-48736-identifier\">Ajuste de pre\u00e7o inteligente<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-760314-identifier\">Al\u00e9m de um excelente atendimento ao cliente, o pre\u00e7o desempenha um papel crucial na <a href=\"https:\/\/www.sellerlogic.com\/pt\/blog\/os-14-criterios-mais-importantes-para-ganhar-a-buybox-na-amazon-e-como-manter-suas-metricas-sob-controle\/\">conquista do Buy Box<\/a>. Os vendedores devem otimizar isso continuamente. Encontrar a medida ideal n\u00e3o \u00e9 uma tarefa f\u00e1cil e consome muito tempo. Quanto maior o sortimento e mais altos os n\u00fameros de vendas, menos o vendedor consegue gerenciar essa carga de trabalho.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-927778-identifier\">Portanto, o ajuste autom\u00e1tico de pre\u00e7os \u00e9 essencial para aparecer frequentemente e de forma consistente no Buy Box. A vantagem dos <a href=\"https:\/\/www.sellerlogic.com\/pt\/amazon-dynamic-repricing-tool\/\">repricers SELLERLOGIC<\/a> inteligentes \u00e9 seu modo de opera\u00e7\u00e3o: Ao contr\u00e1rio de outros repricers, ele n\u00e3o estabelece regras r\u00edgidas (por exemplo, &#8220;sempre dois centavos mais barato que a concorr\u00eancia&#8221;), mas analisa a situa\u00e7\u00e3o do mercado e ajusta o pre\u00e7o com base em todas as m\u00e9tricas relevantes para o algoritmo, como a pontua\u00e7\u00e3o de atendimento ao cliente. Desta forma, os vendedores n\u00e3o vendem seus produtos no marketplace online pelo pre\u00e7o mais baixo, mas pelo melhor pre\u00e7o poss\u00edvel, e podem otimizar ainda mais sua presen\u00e7a na Amazon com uma ferramenta de an\u00e1lise.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-515946-identifier\">Perdido, mas encontrado: A Amazon deve dinheiro a voc\u00ea!<\/h3><div class=\"wp-block-image desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-105815-identifier\"><figure class=\"theme-wp-block alignleft size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"591\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142832\/tool-amazon-analyse.jpg\" alt=\"Qual ferramenta tamb\u00e9m \u00e9 adequada para an\u00e1lise da Amazon?\" class=\"wp-image-2438\" style=\"width:311px;height:218px\" title=\"Qual ferramenta tamb\u00e9m \u00e9 adequada para an\u00e1lise da Amazon?\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142832\/tool-amazon-analyse-407x285.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142832\/tool-amazon-analyse-768x538.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142832\/tool-amazon-analyse.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block is-style-default gb-responsive-838432-identifier\">Aqui um item faltando, ali um retorno mal contabilizado &#8211; n\u00e3o \u00e9 o fim do mundo. De forma alguma! Em m\u00e9dia, os vendedores FBA que utilizam a <a href=\"https:\/\/www.sellerlogic.com\/pt\/amazon-lost-and-found\/\">ferramenta SELLERLOGIC Lost &#038; Found<\/a> recebem reembolsos por erros do FBA no valor de mais de 6300 euros por ano da Amazon (a partir de abril de 2019). Vendedores grandes com muitos envios FBA podem receber quantias ainda maiores.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-400175-identifier\">Porque muitas vezes a busca por erros tamb\u00e9m falha aqui devido aos recursos dispon\u00edveis. At\u00e9 doze relat\u00f3rios FBA precisariam ser consultados por transa\u00e7\u00e3o, e ent\u00e3o um reembolso teria que ser solicitado \u00e0 Amazon. Esse alto investimento de pessoal e tempo geralmente n\u00e3o vale a pena.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-627101-identifier\">Com Lost &#038; Found, a carga de trabalho \u00e9 reduzida ao m\u00ednimo. A ferramenta analisa automaticamente as transa\u00e7\u00f5es FBA do usu\u00e1rio e cria um caso para cada irregularidade. At\u00e9 o texto da aplica\u00e7\u00e3o \u00e9 pr\u00e9-formulado e s\u00f3 precisa ser copiado para o Seller Central. Desta forma, os vendedores tamb\u00e9m recebem valores de reembolso menores, porque como diz o ditado, cada pouco ajuda.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-189707-identifier\">Conclus\u00e3o: Bem posicionado com v\u00e1rias ferramentas<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-377563-identifier\">Nos c\u00edrculos de vendedores, \u00e9 indiscut\u00edvel que uma ferramenta de an\u00e1lise \u00e9 essencial para o sucesso na Amazon. Se os utilizadores da Amazon confiam na Perpetua, Jungle Scout, Amalyze, ou numa ferramenta completamente diferente, \u00e9 menos importante, uma vez que a funcionalidade das solu\u00e7\u00f5es tudo-em-um \u00e9 frequentemente bastante semelhante. Prefer\u00eancias pessoais e necessidades desempenham, portanto, um papel significativo na sele\u00e7\u00e3o.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-208833-identifier\">Para estar entre os vendedores com os itens mais clicados, s\u00e3o necess\u00e1rias medidas adicionais. Isso inclui definitivamente o uso de um repricer inteligente e din\u00e2mico que ajusta automaticamente os pre\u00e7os na plataforma online. No entanto, os vendedores tamb\u00e9m devem automatizar a dete\u00e7\u00e3o de erros de FBA, pois, caso contr\u00e1rio, perdem dinheiro real, o que diminui a sua rentabilidade.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-254257-identifier has-small-font-size\">Cr\u00e9ditos de imagem na ordem das imagens: \u00a9 Robert Kneschke &#8211; stock.adobe.com \/ \u00a9 Captura de tela @ Perpetua \/ \u00a9 Captura de tela @ Jungle Scout \/ \u00a9 Captura de tela @ ShopDoc \/ \u00a9 Captura de tela @ Helium10 \/ \u00a9 Captura de tela @ Amalyze \/ \u00a9 Krakenimages.com &#8211; stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Big business without big data? Unthinkable! Those who do not keep an eye on their key figures will not be successful in the long run. This applies to online retail in general and especially to Amazon. Without an analysis tool, sellers are somewhat groping in the dark. Whether measures to increase sales \u2013 whether regarding<\/p>\n","protected":false},"author":8,"featured_media":2433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[480],"tags":[],"class_list":["post-104670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferramentas-para-vendedores-da-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ferramenta de an\u00e1lise da Amazon: Com estas 6 solu\u00e7\u00f5es, voc\u00ea economiza tempo e nervos<\/title>\n<meta name=\"description\" content=\"Seja an\u00e1lise de concorrentes, an\u00e1lise de palavras-chave ou pesquisa de produtos, uma boa ferramenta de an\u00e1lise da Amazon \u00e9 imprescind\u00edvel. 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