{"id":226416,"date":"2021-05-04T09:00:00","date_gmt":"2021-05-04T09:00:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/publicitate-pe-amazon-in-2025-tot-ce-trebuie-sa-stii\/"},"modified":"2021-05-04T09:00:00","modified_gmt":"2021-05-04T09:00:00","slug":"publicitate-pe-amazon-in-2025-tot-ce-trebuie-sa-stii","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/publicitate-pe-amazon-in-2025-tot-ce-trebuie-sa-stii\/","title":{"rendered":"Publicitate pe Amazon \u00een 2025 \u2013 Tot ce trebuie s\u0103 \u0219tii"},"content":{"rendered":"<p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-970350-identifier\">De\u0219i configurarea unui magazin Amazon este u\u0219oar\u0103, atragerea aten\u021biei asupra produsului t\u0103u necesit\u0103 r\u0103bdare. Este dificil s\u0103 ob\u021bii aten\u021bia necesar\u0103 pentru a genera v\u00e2nz\u0103ri c\u00e2nd exist\u0103 at\u00e2t de mul\u021bi comercian\u021bi care \u00eencearc\u0103 s\u0103 v\u00e2nd\u0103 acela\u0219i articol. Drept urmare, utilizarea magazinului t\u0103u cu campanii publicitare Amazon este cea mai bun\u0103 op\u021biune pentru a vinde rapid pe Amazon.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-803764-identifier\">Anun\u021burile Amazon Sponsored Products, Anun\u021burile Amazon Headline Search \u0219i Anun\u021burile Amazon Product (cunoscut \u0219i sub numele de &#8220;Anun\u021buri Display pentru Produse&#8221;) sunt cele trei formate de anun\u021buri disponibile. Dac\u0103 e\u0219ti un v\u00e2nz\u0103tor ter\u021b, va trebui s\u0103 folose\u0219ti anun\u021burile pentru produse sponsorizate, care sunt cea mai popular\u0103 form\u0103 de anun\u021b.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-114277-identifier\">S\u0103 \u00eenv\u0103\u021b\u0103m ce trebuie s\u0103 \u0219tii pentru a-\u021bi sus\u021bine afacerea de publicitate pe Amazon dac\u0103 e\u0219ti nou pe platforma de publicitate Amazon sau ai nevoie de asisten\u021b\u0103. \u00cen acest articol po\u021bi g\u0103si cele mai bune sfaturi de publicitate pe Amazon care pot fi utile.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-454660-identifier\"><strong>Bine, Ce Este Publicitatea Amazon?<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-223356-identifier\">Publicitatea pe Amazon este foarte similar\u0103 cu Google Ads. C\u00e2nd cau\u021bi un cuv\u00e2nt cheie pe Amazon, unele dintre cele mai bune rezultate vor fi post\u0103ri sponsorizate, care sunt denumite Anun\u021buri Amazon. Acestea sunt identificate printr-un text care spune &#8220;sponsorizat&#8221; sau &#8220;anun\u021b&#8221;.<\/p><p class=\"theme-wp-block gb-responsive-153009-identifier\">Amazon PPC \u00eenseamn\u0103 &#8220;<a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon Pay Per Click<\/a>,&#8221; \u0219i este un model de facturare pentru publicitate cu Amazon. Publicitarul suport\u0103 costuri doar dup\u0103 ce se face un clic pe anun\u021b. \u00cen timp ce Pay per Click se refer\u0103 la procesul de plat\u0103, termenul PPC este folosit mai frecvent pentru a se referi la op\u021biunile de publicitate digital\u0103 care sunt facturate prin Pay per Click. Anun\u021burile Amazon Sponsorizate sunt o form\u0103 de anun\u021b PPC pe Amazon. Anun\u021bul Amazon Sponsored Product este cel mai comun format de publicitate \u0219i poate ap\u0103rea fie pe o pagin\u0103 de rezultate ale c\u0103ut\u0103rii, fie pe o pagin\u0103 de descriere a produsului. Anun\u021burile PPC sunt pl\u0103tite de comercian\u021bii Amazon \u00een func\u021bie de num\u0103rul de clicuri pe Produsul Sponsorizat, a\u0219a cum sugereaz\u0103 numele.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-213664-identifier\">Dar care este scopul gestion\u0103rii PPC pe Amazon? Pe scurt, este de a identifica cuvintele cheie care sunt folosite pentru a-\u021bi afi\u0219a publicitatea, a ob\u021bine clicuri \u0219i a face c\u00e2t mai multe v\u00e2nz\u0103ri posibil. Cu oferte mari \u0219i bugete regulate, este foarte u\u0219or s\u0103 fii observat. Acest lucru \u00eembun\u0103t\u0103\u021be\u0219te \u0219ansele de a ob\u021bine clicuri \u0219i v\u00e2nz\u0103ri. Sun\u0103 bine, nu-i a\u0219a?<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-619662-identifier\">Cu toate acestea, unul dintre cele mai provocatoare aspecte ale gestion\u0103rii PPC este men\u021binerea ofertelor c\u00e2t mai sc\u0103zute posibil pentru a produce nu doar un num\u0103r mare de v\u00e2nz\u0103ri, ci \u0219i venituri din acele v\u00e2nz\u0103ri. Dac\u0103, de exemplu, costul unui clic dep\u0103\u0219e\u0219te marja de profit a produsului publicitar, nu se poate ob\u021bine profit din campania publicitar\u0103, indiferent de c\u00e2te articole sunt v\u00e2ndute. \u0218i dac\u0103 un anun\u021b genereaz\u0103 multe clicuri, dar f\u0103r\u0103 v\u00e2nz\u0103ri, comerciantul ar pierde bani. S\u0103 arunc\u0103m o privire mai atent\u0103 asupra formelor de publicitate Amazon.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-959052-identifier\"><strong>Ce Formate de Publicitate Amazon Exist\u0103?<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-829896-identifier\">Po\u021bi face publicitate pe Amazon \u00een mai multe moduri. Urm\u0103toarele trei forme cheie sunt disponibile \u00een acest moment:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-880481-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-57868-identifier\"><strong>Anun\u021buri pentru Produse Sponsorizate<\/strong><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-426357-identifier\"><strong>Marci Sponsorizate<\/strong><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-813390-identifier\"><strong>Anun\u021buri Display Sponsorizate<\/strong><\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-691901-identifier\">Valoarea anun\u021burilor pe Amazon poate fi observat\u0103 prin examinarea paginii de rezultate ale c\u0103ut\u0103rii. Ai o \u0219ans\u0103 mic\u0103 de a fi disponibil pentru clien\u021bii poten\u021biali dac\u0103 nu pl\u0103te\u0219ti. Numai anun\u021burile (marcate cu ro\u0219u) pot fi v\u0103zute \u00eenainte de a \u00eencepe derularea, &#8220;Over the Fold,&#8221; dup\u0103 ce ai introdus majoritatea cuvintelor cheie de c\u0103utare.<\/p><figure class=\"theme-wp-block wp-block-image size-large is-resized desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-349404-identifier\"><img decoding=\"async\" width=\"844\" height=\"1016\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-844x1016.jpg\" alt=\"autentificare publicitate amazon\" class=\"wp-image-9678\" style=\"width:844px;height:1016px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-407x490.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-768x925.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-844x1016.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-1276x1536.jpg 1276w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-1701x2048.jpg 1701w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h3 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-951814-identifier\"><strong>Anun\u021buri pentru Produse Sponsorizate sau Produse Sponsorizate<\/strong><\/h3><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-431323-identifier\">Cea mai popular\u0103 form\u0103 de anun\u021b pe Amazon este Publicitatea pentru Produse Sponsorizate (SPAs). Acestea apar deasupra, \u00eentre sau sub rezultatele organice ale c\u0103ut\u0103rii \u0219i sunt similare cu publicitatea text pe Google. Ele pot fi g\u0103site \u0219i pe paginile de descriere a produselor \u00een sec\u021biunea &#8220;Produse sponsorizate relevante pentru acest obiect&#8221; sau sub atribute.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-854673-identifier\">Singura diferen\u021b\u0103 vizual\u0103 \u00eentre rezultatele sponsorizate \u0219i cele organice ale c\u0103ut\u0103rii este un mic indicator &#8220;Sponsorizat&#8221; (marcat cu ro\u0219u). Ofertele speciale, pre\u021burile diferite, numele sau fotografiile nu sunt permise pentru SPAs.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-332957-identifier\"><\/p><figure class=\"theme-wp-block wp-block-image size-large desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-551190-identifier\"><img decoding=\"async\" width=\"844\" height=\"371\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-revenue-844x371.jpg\" alt=\"venituri publicitate amazon\" class=\"wp-image-9682\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-revenue-407x179.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-revenue-768x337.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-revenue-844x371.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-revenue.jpg 1280w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-499818-identifier\">Pe l\u00e2ng\u0103 imaginea organic\u0103, titlul \u0219i informa\u021biile despre pre\u021b ale unui produs, anun\u021bul nu con\u021bine alte informa\u021bii. Clien\u021bii sunt direc\u021biona\u021bi c\u0103tre pagina de informa\u021bii a produsului atunci c\u00e2nd fac clic pe unul dintre Anun\u021burile pentru Produse Sponsorizate.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-624405-identifier\">Anun\u021burile pentru Produse Sponsorizate sunt avantajoase pentru cre\u0219terea v\u00e2nz\u0103rilor de bunuri recent lansate sau produse cu clasamente organice sc\u0103zute. Ele ajut\u0103 adesea la umplerea spa\u021biului publicitar pentru cuvintele cheie de c\u0103utare relevante, asigur\u00e2ndu-se c\u0103 vizibilitatea companiei este men\u021binut\u0103.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-957427-identifier\">Anun\u021burile pentru Produse Sponsorizate sunt disponibile \u00een trei varia\u021bii, fiecare dintre ele permi\u021b\u00e2ndu-\u021bi s\u0103 alegi CPC maxim (tariful pe care \u00eel pl\u0103te\u0219ti pentru un clic):<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-879330-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-12236-identifier\">O op\u021biune automat\u0103 \u00een care Amazon g\u0103se\u0219te cuvinte de c\u0103utare \u0219i articole adecvate pentru tine.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-595575-identifier\">O op\u021biune manual\u0103 bazat\u0103 pe cuvinte cheie \u00een care alegi o form\u0103 de potrivire \u0219i un cuv\u00e2nt cheie.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-252245-identifier\">O op\u021biune manual\u0103 pentru produse \u00een care po\u021bi viza un anumit market \u0219i categorii de produse.<\/li><\/ol><\/div><h3 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-897717-identifier\"><strong>Marci Sponsorizate<\/strong><\/h3><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-647707-identifier\">Deoarece sunt afi\u0219ate deasupra produselor fiec\u0103rui competitor: imediat sub c\u00e2mpul de c\u0103utare \u0219i deasupra at\u00e2t rezultatelor organice ale c\u0103ut\u0103rii, c\u00e2t \u0219i a Produselor Sponsorizate, Marci Sponsorizate sunt prezentate consumatorului la \u00eenceputul procesului de decizie de cump\u0103rare.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-102378-identifier\"><\/p><figure class=\"theme-wp-block wp-block-image size-large desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-979161-identifier\"><img decoding=\"async\" width=\"844\" height=\"346\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-account-844x346.jpg\" alt=\"cont publicitate amazon\" class=\"wp-image-9686\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-account-407x167.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-account-768x315.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-account-844x346.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-account.jpg 1280w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-900754-identifier\">Prin clic pe logo-ul sau titlul Marcii Sponsorizate, e\u0219ti direc\u021bionat c\u0103tre un Magazin Amazon, o pagin\u0103 de destina\u021bie personalizat\u0103 sau un URL Amazon personalizat care include cel pu\u021bin trei articole de marc\u0103 (doar pentru furnizorii Amazon). Ca publicitar, tu stabile\u0219ti \u021binta. Clien\u021bii sunt ghida\u021bi c\u0103tre pagina de descriere a produsului dup\u0103 ce fac clic pe unul dintre ASIN-urile prezentate.<\/p><h3 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-295443-identifier\"><strong>Anun\u021buri Display Sponsorizate<\/strong><\/h3><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-315938-identifier\">C\u00e2nd logo-ul Amazon \u0219i un apel la ac\u021biune sunt afi\u0219ate pe un site web de ter\u021b\u0103 parte, acestea sunt de asemenea integrate. Ele pot fi de dimensiuni diferite \u0219i pot face leg\u0103tura cu paginile de descriere a produselor publicitate.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-459324-identifier\">Dac\u0103 au o \u00eenregistrare a m\u0103rcii Amazon, v\u00e2nz\u0103torii, comercian\u021bii \u0219i agen\u021biile cu clien\u021bi Amazon pot folosi Anun\u021burile Display Sponsorizate.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-793415-identifier\"><\/p><figure class=\"theme-wp-block wp-block-image size-large desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-852841-identifier\"><img decoding=\"async\" width=\"844\" height=\"433\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-sponsored-ads-844x433.jpg\" alt=\"anun\u021buri sponsorizate amazon\" class=\"wp-image-9690\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-sponsored-ads-407x209.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-sponsored-ads-768x394.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-sponsored-ads-844x433.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-sponsored-ads.jpg 1280w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-553951-identifier\">Ele sunt vizibile datorit\u0103 grupurilor de interes unice, m\u0103rcilor sau vizualiz\u0103rilor de pagin\u0103. Po\u021bi, de exemplu, s\u0103 vizezi persoanele care au v\u0103zut pagina de descriere a produsului t\u0103u, dar nu l-au cump\u0103rat \u00eenc\u0103.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-825424-identifier\"><strong>Dup\u0103 ce ai \u00eenv\u0103\u021bat despre formatele de publicitate Amazon, este timpul s\u0103 \u00eenve\u021bi cele mai bune <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-advertising-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Strategii PPC Amazon<\/a>.<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-995119-identifier\">Exist\u0103 o credin\u021b\u0103 comun\u0103 c\u0103 o abordare unic\u0103 func\u021bioneaz\u0103 cel mai bine: aceasta este ceea ce cred multe agen\u021bii PPC. Cu toate acestea, este esen\u021bial s\u0103 \u00een\u021belegi obiectivele specifice \u0219i pie\u021bele tale \u021bint\u0103 unice pentru a ob\u021bine cele mai bune rezultate. Aici vom analiza dou\u0103 strategii de succes PPC Amazon:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-635640-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-744116-identifier\">Maximizarea ofertelor tale<\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-423180-identifier\">Este un joc extrem de competitiv c\u00e2nd vine vorba de publicitatea pe Amazon. \u0218i nu exist\u0103 o modalitate mai bun\u0103 de a descoperi asta dec\u00e2t s\u0103 \u00ee\u021bi \u00eembun\u0103t\u0103\u021be\u0219ti ofertele. Este un lucru esen\u021bial de dezvoltat pentru c\u0103, dac\u0103 nu o faci, vei fi trecut cu vederea de zeii Amazon, iar rivalii t\u0103i vor veni s\u0103 \u00ee\u021bi pl\u0103teasc\u0103 calea.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-903247-identifier\">Agen\u021biile de publicitate \u0219i consilierii Amazon ador\u0103 detaliile mici c\u00e2nd vine vorba de optimizarea ofertelor.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-771466-identifier\">Po\u021bi experimenta cu ofertele tale pentru a g\u0103si &#8220;echilibrul perfect&#8221; \u00eentre rentabilitate \u0219i cre\u0219tere, de exemplu. De asemenea, po\u021bi testa procentajul ACoS pentru a vedea c\u00e2t de eficient poate deveni aceea\u0219i selec\u021bie de anun\u021buri.<\/p><div class=\"theme-block-list\"><ul start=\"2\" class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-612426-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-230467-identifier\">Ob\u021binerea Cuvintelor Cheie<\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-932265-identifier\">Folose\u0219ti campaniile tale automate pl\u0103tite pentru a g\u0103si cele mai potrivite cuvinte cheie de c\u0103utare Amazon pentru tine. Dup\u0103 aceea, c\u00e2\u0219tig\u0103torii sunt inclu\u0219i \u00een campaniile tale PPC manuale.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-523338-identifier\"><strong>Care Este Costul Mediu al Publicit\u0103\u021bii pe Amazon?<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-244178-identifier\">Publicitarii pe Amazon pl\u0103tesc de obicei 0,81 USD pe clic. Este important s\u0103 \u021bii cont c\u0103 pre\u021bul nu este fix. Pre\u021bul campaniei tale promo\u021bionale va fi determinat de bugetul t\u0103u \u0219i de concuren\u021ba ta.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-923154-identifier\">Ar trebui s\u0103 planifici s\u0103 pl\u0103te\u0219ti suplimentar pentru cuvinte cheie extrem de competitive. Acest lucru va declan\u0219a o competi\u021bie de oferte, ceea ce va cre\u0219te pre\u021bul.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-88419-identifier\"><strong>Care Sunt Costurile PPC pe Amazon?<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-941182-identifier\">Similar cu publicitatea pe Facebook, PPC pe Amazon func\u021bioneaz\u0103 ca o licita\u021bie. Acest lucru asigur\u0103 c\u0103 participan\u021bii interesa\u021bi ofer\u0103 cea mai mare sum\u0103 pe care o pot cheltui. C\u00e2\u0219tig\u0103torul licita\u021biei ob\u021bine cel mai bun loc pentru anun\u021b \u0219i pl\u0103te\u0219te doar un ban \u00een plus fa\u021b\u0103 de al doilea cel mai mare ofertant.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-904085-identifier\">S\u0103 ne imagin\u0103m c\u0103 exist\u0103 3 anun\u021b\u0103tori diferi\u021bi:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-430371-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-191658-identifier\">Primul anun\u021b\u0103tor \u2013 5 USD\/clic<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-472830-identifier\">Al doilea anun\u021b\u0103tor \u2013 6 USD\/clic<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-509347-identifier\">Al treilea advertiser \u2013 $7\/click<\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-132187-identifier\">Adic\u0103, al treilea advertiser va c\u00e2\u0219tiga. Deoarece al doilea advertiser a fost al doilea cel mai bun ofertant dup\u0103 ei, ar primi cel mai \u00eenalt loc de publicitate.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-329765-identifier\"><strong>Cum s\u0103 optimiza\u021bi anun\u021burile dvs. Amazon<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-111944-identifier\">S-ar putea s\u0103 fi\u021bi sceptic c\u0103, av\u00e2nd at\u00e2t de multe bunuri pe Amazon, platforma ar genera un profit pentru afacerea dvs. Din fericire, exist\u0103 c\u00e2teva lucruri pe care le pute\u021bi face pentru a v\u0103 diferen\u021bia de mul\u021bime pe vasta pia\u021b\u0103 Amazon. Este nevoie doar de o campanie de publicitate Amazon bine g\u00e2ndit\u0103 pentru a \u00eencepe.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-362609-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-28170-identifier\"><strong>Face\u021bi campanii bine ordonate pe baza categoriilor de produse<\/strong><\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-750615-identifier\">S-ar putea s\u0103 fi\u021bi sceptic c\u0103, av\u00e2nd at\u00e2t de multe bunuri pe Amazon, platforma ar genera un profit pentru afacerea dvs. Din fericire, exist\u0103 c\u00e2teva lucruri pe care le pute\u021bi face pentru a v\u0103 diferen\u021bia de mul\u021bime pe vasta pia\u021b\u0103 Amazon. Este nevoie doar de o campanie de publicitate Amazon bine g\u00e2ndit\u0103 pentru a \u00eencepe.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-865296-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-630527-identifier\">\u00a0<strong>Crea\u021bi un text publicitar conving\u0103tor \u0219i sensibil la timp.<\/strong><\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-234653-identifier\">Asigura\u021bi-v\u0103 c\u0103 textul publicitar nu este doar factual \u00een ceea ce oferi\u021bi, ci \u0219i creativ \u0219i umoristic, dac\u0103 este posibil. \u00cen rezultatele c\u0103ut\u0103rii aglomerate de pe Amazon, a te diferen\u021bia este mai critic ca niciodat\u0103. De asemenea, este o idee bun\u0103 s\u0103 insufla\u021bi un sentiment de urgen\u021b\u0103. C\u00e2nd face\u021bi o v\u00e2nzare sau un cupon, de exemplu, asigura\u021bi-v\u0103 c\u0103 men\u021biona\u021bi acest lucru.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-837280-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-970051-identifier\"><strong>Face\u021bi textul publicitar c\u00e2t mai precis posibil.<\/strong><\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-916594-identifier\">Textul publicitar ar trebui s\u0103 fie, de asemenea, foarte specific \u00een ceea ce prive\u0219te ceea ce vinde\u021bi. De\u0219i poate fi dificil s\u0103 include\u021bi toate aceste informa\u021bii \u00een documentul publicitar, este esen\u021bial s\u0103 include\u021bi cele mai relevante informa\u021bii.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-664095-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-6537-identifier\"><strong>\u00cencerca\u021bi fiecare dintre cele trei formate de anun\u021buri disponibile.<\/strong><\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-540417-identifier\">De\u0219i publicitatea pentru produse sus\u021binute poate avea tendin\u021ba de a oferi cel mai imediat \u0219i m\u0103surabil randament al investi\u021biei, anun\u021burile de c\u0103utare cu titlu pot duce la clien\u021bi mai loiali. Merit\u0103 s\u0103 experimenta\u021bi cu toate cele trei forme de anun\u021buri pentru a vedea care genereaz\u0103 cele mai bune rezultate \u0219i apoi s\u0103 re-aloca\u021bi bugetul dvs. pe baza rezultatelor campaniei p\u00e2n\u0103 c\u00e2nd cifrele devin clare.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-831479-identifier\"><strong>AAP \u0219i DSP ar trebui, de asemenea, s\u0103 fie luate \u00een considerare atunci c\u00e2nd vine vorba de publicitate pe Amazon.<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-98339-identifier\">Platforma de Publicitate Amazon (AAP) este Platforma de Cerere Amazon (DSP), care este disponibil\u0103 ca serviciu controlat de Amazon sau ca serviciu de sine st\u0103t\u0103tor de c\u0103tre companiile aprobate. Advertiserii pot viza audien\u021bele Amazon pe site-uri \u0219i aplica\u021bii ter\u021be folosind o varietate de tipuri de anun\u021buri, inclusiv:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-420503-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-181758-identifier\">\u00a0Afi\u0219a\u021bi publicitate pe desktopuri \u0219i pe web mobil.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-426836-identifier\">\u00a0Crea\u021bi anun\u021buri banner pentru dispozitive mobile.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-962507-identifier\">\u00a0Proiecta\u021bi anun\u021buri intersti\u021biale pentru dispozitive mobile.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-220764-identifier\">\u00a0Plasa\u021bi anun\u021buri \u00een videoclipuri populare.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-439127-identifier\">Advertiserii pot ajunge la clien\u021bii Amazon doar \u00een afara Amazon cu o achizi\u021bie de media DSP, iar advertiserii pot cump\u0103ra spa\u021biu publicitar pe paginile Amazon folosind AAP. Este important s\u0103 se \u021bin\u0103 cont c\u0103 advertiserii pot atinge consumatorii Amazon cu con\u021binut direct pe blogurile Amazon, aplica\u021biile pentru smartphone \u0219i ecranul de activare al tabletelor Fire <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-listing-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\">folosind publicitatea video Amazon<\/a>.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-847475-identifier\">Recunoa\u0219terea numelui \u0219i a produsului poate fi crescut\u0103 cu promo\u021biile DSP. Cu toate acestea, dac\u0103 obiectivul unei companii este s\u0103 cheltuie bani pe anun\u021buri care au un impact direct asupra veniturilor, AAP poate s\u0103 nu fie cea mai bun\u0103 op\u021biune. Este mai potrivit pentru afacerile care deja ruleaz\u0103 anun\u021buri de tip show pe alte canale \u0219i sunt familiarizate cu esen\u021ba publicit\u0103\u021bii de brand.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-988197-identifier\"><strong>G\u00e2nduri finale<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-306053-identifier\">Publicitatea Amazon este o parte important\u0103 a strategiilor digitale ale multor comercian\u021bi cu am\u0103nuntul E-Commerce. Datorit\u0103 dimensiunii \u0219i reputa\u021biei Amazon \u00een r\u00e2ndul clien\u021bilor, generarea de venituri pe platform\u0103 nu este doar o necesitate, ci \u0219i o obliga\u021bie pentru comercian\u021bii care doresc s\u0103 \u00ee\u0219i extind\u0103 afacerile. Clien\u021bii pot fi valorifica\u021bi prin anun\u021burile Amazon pentru a ajuta la c\u00e2\u0219tigarea vizibilit\u0103\u021bii pentru magazinul lor Amazon.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-346916-identifier\">Cea mai rapid\u0103 alegere pentru v\u00e2nz\u0103torii care doresc s\u0103 atrag\u0103 aten\u021bia asupra magazinului lor Amazon este s\u0103 foloseasc\u0103 consumatorii prin anun\u021burile Amazon. De\u0219i acest pas necesit\u0103 mult timp \u0219i efort, randamentul investi\u021biei \u00een termeni de clien\u021bi poten\u021biali merit\u0103 cu siguran\u021b\u0103.<\/p><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1618993888938\"><strong class=\"schema-faq-question\"><strong>Ce este publicitatea Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">Publicitatea pe Amazon este foarte similar\u0103 cu Google Ads. C\u00e2nd c\u0103uta\u021bi un cuv\u00e2nt cheie pe Amazon, unele dintre cele mai bune rezultate vor fi post\u0103ri sponsorizate, care sunt denumite anun\u021buri Amazon. Acestea sunt identificate printr-un text care spune &#8220;sponsorizat&#8221; sau &#8220;anun\u021b.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1618993952044\"><strong class=\"schema-faq-question\"><strong>Care este costul mediu al publicit\u0103\u021bii Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">Advertiserii de pe Amazon pl\u0103tesc de obicei 0,81 USD pe clic. Este important s\u0103 re\u021bine\u021bi c\u0103 pre\u021bul nu este fix. Pre\u021bul campaniei dvs. promo\u021bionale va fi determinat de bugetul dvs. \u0219i de concuren\u021b\u0103.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1618993995600\"><strong class=\"schema-faq-question\"><strong>Care sunt costurile PPC pe Amazon?\u00a0<\/strong><\/strong> <p class=\"schema-faq-answer\">Similar cu publicitatea pe Facebook, PPC-ul Amazon func\u021bioneaz\u0103 ca o licita\u021bie. Acest lucru asigur\u0103 c\u0103 participan\u021bii interesa\u021bi liciteaz\u0103 cea mai mare sum\u0103 pe care o pot cheltui. Cel mai mare ofertant ob\u021bine cel mai bun loc de publicitate \u0219i pl\u0103te\u0219te doar un cent \u00een plus fa\u021b\u0103 de al doilea cel mai mare ofertant.<\/p> <\/div><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-894842-identifier has-small-font-size\">Creditele imaginilor \u00een ordinea apari\u021biei: \u00a9 Tierney \u2013 stock.adobe.com \/ Capturi de ecran @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"<p>De\u0219i configurarea unui magazin Amazon este u\u0219oar\u0103, atragerea aten\u021biei asupra produsului t\u0103u necesit\u0103 r\u0103bdare. Este dificil s\u0103 ob\u021bii aten\u021bia necesar\u0103 pentru a genera v\u00e2nz\u0103ri c\u00e2nd exist\u0103 at\u00e2t de mul\u021bi comercian\u021bi care \u00eencearc\u0103 s\u0103 v\u00e2nd\u0103 acela\u0219i articol. Drept urmare, utilizarea magazinului t\u0103u cu campanii publicitare Amazon este cea mai bun\u0103 op\u021biune pentru a vinde rapid pe<\/p>\n","protected":false},"author":26,"featured_media":9694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1281],"tags":[],"class_list":["post-226416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicitate-cu-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publicitate pe Amazon \u00een 2025 \u2013 Tot ce trebuie s\u0103 \u0219tii | SELLERLOGIC<\/title>\n<meta name=\"description\" content=\"Cu publicitatea Amazon, pute\u021bi viza \u0219i ajunge la clien\u021bii dvs. poten\u021biali \u00een orice etap\u0103 a experien\u021bei clientului. 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Pre\u021bul campaniei dvs. promo\u021bionale va fi determinat de bugetul dvs. \u0219i de concuren\u021b\u0103.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/publicitate-pe-amazon-in-2025-tot-ce-trebuie-sa-stii\/#faq-question-1618993995600","position":3,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/publicitate-pe-amazon-in-2025-tot-ce-trebuie-sa-stii\/#faq-question-1618993995600","name":"Care sunt costurile PPC pe Amazon?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Similar cu publicitatea pe Facebook, PPC-ul Amazon func\u021bioneaz\u0103 ca o licita\u021bie. Acest lucru asigur\u0103 c\u0103 participan\u021bii interesa\u021bi liciteaz\u0103 cea mai mare sum\u0103 pe care o pot cheltui. 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