{"id":226434,"date":"2023-02-28T11:30:00","date_gmt":"2023-02-28T11:30:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/dublu-distractie-al-doilea-buy-box-al-amazon-este-pregatit-sa-schimbe-jocul-pe-piata\/"},"modified":"2023-02-28T11:30:00","modified_gmt":"2023-02-28T11:30:00","slug":"dublu-distractie-al-doilea-buy-box-al-amazon-este-pregatit-sa-schimbe-jocul-pe-piata","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/dublu-distractie-al-doilea-buy-box-al-amazon-este-pregatit-sa-schimbe-jocul-pe-piata\/","title":{"rendered":"Dublu Distrac\u021bie: Al doilea Buy Box al Amazon este preg\u0103tit s\u0103 schimbe jocul pe pia\u021b\u0103!"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-946512-identifier\">Al doilea Buy Box al Amazon \u00eei face pe to\u021bi s\u0103 vorbeasc\u0103: Schimb\u0103tor de joc! Revolu\u021bionar! De fapt, lucrurile s-ar putea schimba nu doar pentru clien\u021bi, ci \u0219i v\u00e2nz\u0103torii de pe pia\u021b\u0103 vor trebui s\u0103 se adapteze la noi condi\u021bii. P\u00e2n\u0103 acum, Buy Box era cunoscut ca fiind c\u00e2mpul mic de c\u0103rucior de cump\u0103r\u0103turi galben pe pagina de detalii a produsului. \u00cen viitor, \u00eens\u0103, ar putea exista dou\u0103 versiuni ale acestuia pe fiecare listare.<\/p><p class=\"theme-wp-block gb-responsive-510416-identifier\">Preg\u0103ti\u021bi-v\u0103 pentru o revolu\u021bie a cump\u0103r\u0103turilor pe cea mai mare pia\u021b\u0103 din lume! Zilele unui singur v\u00e2nz\u0103tor care monopolizeaz\u0103 toate v\u00e2nz\u0103rile din Buy Box ar putea fi pe cale s\u0103 se \u00eencheie, pe m\u0103sur\u0103 ce Amazon introduce op\u021biunea pentru cel pu\u021bin doi v\u00e2nz\u0103tori de a \u00eemp\u0103r\u021bi lumina reflectoarelor. Descoperi\u021bi cum aceste schimb\u0103ri vor modela viitorul cump\u0103r\u0103turilor online \u0219i dac\u0103 repricingul dinamic pentru plasarea Buy Box este \u00eenc\u0103 relevant &#8211; continua\u021bi s\u0103 citi\u021bi!<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-758335-identifier\">Ce efect are Buy Box asupra performan\u021bei?<\/h2><p class=\"theme-wp-block gb-responsive-747076-identifier\">Spargerea Buy Box al Amazon este sf\u00e2ntul graal pentru v\u00e2nz\u0103torii online, \u0219i pe bun\u0103 dreptate &#8211; un procent uluitor de 90% din v\u00e2nz\u0103ri se realizeaz\u0103 prin butonul mic galben de pe pagina produsului.<\/p><p class=\"theme-wp-block gb-responsive-190481-identifier\">\u00cen lumea extrem de competitiv\u0103 a comer\u021bului online, st\u0103p\u00e2nirea subtilit\u0103\u021bilor algoritmului Buy Box poate face diferen\u021ba \u00eentre a te descurca \u0219i a conduce o afacere de succes, \u00een special pentru cei care v\u00e2nd en-gros. Capacitatea de a c\u00e2\u0219tiga \u0219i men\u021bine Buy Box nu doar c\u0103 ajut\u0103 la cre\u0219terea v\u00e2nz\u0103rilor, ci \u0219i cre\u0219te vizibilitatea pe platform\u0103, cre\u00e2nd un ciclu de feedback pozitiv care poate duce v\u00e2nz\u0103rile \u0219i mai sus.<\/p><p class=\"theme-wp-block gb-responsive-838286-identifier\">De\u0219i exist\u0103 mai mul\u021bi factori care determin\u0103 eligibilitatea pentru Buy Box, cum ar fi disponibilitatea produsului, pre\u021bul \u0219i metricile de performan\u021b\u0103 ale v\u00e2nz\u0103torului, \u00een\u021belegerea \u0219i optimizarea acestor elemente pot fi o provocare pentru mul\u021bi v\u00e2nz\u0103tori online. Cu toate acestea, cei care reu\u0219esc s\u0103 sparg\u0103 Buy Box pot debloca un poten\u021bial enorm pentru cre\u0219tere \u0219i profitabilitate, consolid\u00e2ndu-\u0219i pozi\u021bia ca performeri de top \u00een lumea \u00een continu\u0103 evolu\u021bie a comer\u021bului electronic.<\/p><p class=\"theme-wp-block gb-responsive-465906-identifier\">Introducerea celui de-al doilea Buy Box al Amazon este mai mult dec\u00e2t o a doua \u0219ans\u0103 pentru comercian\u021bii online &#8211; este un schimb\u0103tor de joc. Acum, \u0219i comercian\u021bii plasa\u021bi pe locul doi au \u0219ansa de a str\u0103luci \u0219i de a atrage aten\u021bia cu ofertele lor. Se a\u0219teapt\u0103 ca, odat\u0103 cu cre\u0219terea vizibilit\u0103\u021bii celei de-a doua oferte, aceasta s\u0103 genereze mai multe v\u00e2nz\u0103ri \u0219i distribu\u021bia s\u0103 se schimbe fundamental: \u00cen loc de 90 % \/ 10 %, o distribu\u021bie diferit\u0103 este acum conceput\u0103, cum ar fi 50 % \/ 40 % \/ 10 %. Dar r\u0103m\u00e2ne de v\u0103zut.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-746108-identifier\">Un pic de background: Na\u0219terea celui de-al doilea Buy Box al Amazon<\/h2><p class=\"theme-wp-block gb-responsive-859690-identifier\">Dup\u0103 cum se \u0219tie bine, Amazon are o func\u021bie dual\u0103 ca platform\u0103: compania opereaz\u0103 o pia\u021b\u0103 unde v\u00e2nz\u0103torii \u00ee\u0219i pot vinde produsele \u0219i ac\u021bioneaz\u0103 ca v\u00e2nz\u0103tor \u00een sine.<\/p><p class=\"theme-wp-block gb-responsive-507841-identifier\">Nu este un secret c\u0103 Amazon are acces la o abunden\u021b\u0103 de seturi de date \u0219i informa\u021bii de afaceri nepublice de la furnizori ter\u021bi. Ca o companie bazat\u0103 pe date, Amazon are capacitatea de a valorifica aceste informa\u021bii pentru a-\u0219i conduce propria cre\u0219tere \u0219i succes. De asemenea, este clar c\u0103 Amazon poate folosi informa\u021biile ob\u021binute pentru propriul succes \u0219i cre\u0219tere. Amazon a fost deja criticat de mai multe ori pentru c\u0103 a profitat de legea concuren\u021bei \u0219i a influen\u021bat acordarea Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-801888-identifier\">Ce s-a \u00eent\u00e2mplat \u00eenainte: <a href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_22_4522\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Comisia European\u0103 a ini\u021biat o investiga\u021bie la mijlocul anului 2019 <\/a>\u0219i a expus \u00eentr-o opinie preliminar\u0103 la sf\u00e2r\u0219itul anului 2020 c\u0103 Amazon ar putea s\u0103 nu mai foloseasc\u0103 datele pentru o concuren\u021b\u0103 corect\u0103 pe pia\u021b\u0103. P\u00e2n\u0103 acum, a fost bine.<\/p><p class=\"theme-wp-block gb-responsive-755132-identifier\">Dar acum ajungem la cea mai critic\u0103 argumentare pentru introducerea Buy Box 2 pe Amazon. \u00cen a doua investiga\u021bie, Comisia a dorit s\u0103 \u0219tie:<br><br>1. Cum se face c\u0103 respectivul c\u00e2\u0219tig\u0103tor Buy Box este practic singurul comerciant care prime\u0219te v\u00e2nzarea, \u0219i<br>2. Care este rela\u021bia dintre acordarea ac\u021biunilor Buy Box \u0219i utilizarea programului FBA din partea comercian\u021bilor.<\/p><p class=\"theme-wp-block gb-responsive-23228-identifier\">Situa\u021bia win-win pentru Amazon era mai mult dec\u00e2t clar\u0103 pentru Comisie:. <br><a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/how-to-win-the-amazon-buy-box-in-13-steps\/\">Interac\u021biunea c\u00e2mpului de c\u0103rucior de cump\u0103r\u0103turi \u0219i programului Prime<\/a> are dou\u0103 consecin\u021be majore. \u00cen primul r\u00e2nd, favorizeaz\u0103 \u00een mod injust ofertele proprii ale Amazon \u0219i pe cele ale v\u00e2nz\u0103torilor care folosesc Fulfillment by Amazon. \u00cen al doilea r\u00e2nd, face dificil pentru consumatori s\u0103 vad\u0103 ofertele comercian\u021bilor online care nu folosesc FBA. Aceasta \u00eenseamn\u0103 c\u0103 poten\u021bialii cump\u0103r\u0103tori ar putea rata oferte mai bune.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-522994-identifier\">Na\u0219terea celui de-al doilea Buy Box pe Amazon<\/h3><p class=\"theme-wp-block gb-responsive-105995-identifier\">Dup\u0103 ce s-a confruntat cu amenin\u021barea unei amenzi semnificative pentru practicile sale de afaceri, Amazon a fost nevoit s\u0103 fac\u0103 urm\u0103toarele angajamente:<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block gb-responsive-333406-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-202049-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Amazon a asigurat c\u0103 nu va utiliza datele nepublice ale v\u00e2nz\u0103torilor independen\u021bi pentru v\u00e2nz\u0103rile sale,<\/li><li class=\"theme-wp-block gb-responsive-908540-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">s\u0103 trateze toate ofertele din c\u00e2mpul de c\u0103rucior de cump\u0103r\u0103turi f\u0103r\u0103 favoritisme,<\/li><li class=\"theme-wp-block gb-responsive-75525-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u0219i s\u0103 afi\u0219eze o ofert\u0103 concurent\u0103 al\u0103turi de oferta Buy Box, cu condi\u021bia ca oferta concurent\u0103 s\u0103 aib\u0103 o diferen\u021b\u0103 semnificativ\u0103 \u00een ceea ce prive\u0219te pre\u021bul \u0219i\/sau livrarea.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-4365-identifier\">P\u00e2n\u0103 \u00een iunie 2023, implementarea celui de-al doilea Buy Box trebuie s\u0103 fie finalizat\u0103 \u00een toate \u021b\u0103rile UE, cu excep\u021bia Italiei. \u00cen plus, Amazon a f\u0103cut urm\u0103toarele angajamente obligatorii referitoare la <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/beneficiile-amazon-fba-tot-ce-trebuie-sa-stiti-2\/\">programul Prime (Amazon FBA)<\/a>:<br><\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-913900-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-650231-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Stabilirea unor condi\u021bii \u0219i criterii nediscriminatorii pentru calificarea comercian\u021bilor \u0219i a ofertelor lor pentru programul Prime.<\/li><li class=\"theme-wp-block gb-responsive-555056-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Permite\u021bi v\u00e2nz\u0103torilor Prime s\u0103 \u00ee\u0219i aleag\u0103 liber furnizorii de servicii logistice \u0219i de livrare \u0219i s\u0103 negocieze termenii direct cu companiile selectate.<\/li><li class=\"theme-wp-block gb-responsive-571677-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">S\u0103 nu utilizeze informa\u021biile ob\u021binute prin Prime referitoare la termenii \u0219i performan\u021ba transportatorilor ter\u021bi pentru propriile sale servicii logistice.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-792661-identifier\">Revolu\u021bionar! Schimb\u0103tor de joc! &#8211; Reac\u021bia profesioni\u0219tilor la al doilea Buy Box pe Amazon<\/h2><p class=\"theme-wp-block gb-responsive-882055-identifier\">Introducerea recent\u0103 a celui de-al doilea c\u00e2mp de cump\u0103r\u0103turi pe platformele de comer\u021b electronic a declan\u0219at deja o avalan\u0219\u0103 de reac\u021bii din partea exper\u021bilor din industrie \u0219i a v\u00e2nz\u0103torilor online deopotriv\u0103. <a href=\"https:\/\/www.wuv.de\/Info\/W-V-meets-INTERNET-WORLD\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ingrid Lommer de la Internet World Business<\/a> a preluat hashtagul <a href=\"https:\/\/www.linkedin.com\/posts\/ronny-marx_gamechanger-buybox-amazon-activity-7011208637075357696-CHEZ\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">#Gamechanger<\/a> al lui Ronny Marx \u0219i a examinat primele schimb\u0103ri pe care Amazon le-ar putea testa deja.<\/p><p class=\"theme-wp-block gb-responsive-194616-identifier\">Printre cei mai afecta\u021bi de noua dezvoltare se num\u0103r\u0103 v\u00e2nz\u0103torii de pe pia\u021b\u0103 care sunt dornici s\u0103 \u00een\u021beleag\u0103 cum plasarea \u00een Buy Box &#8220;gre\u0219it&#8221; le va afecta publicitatea \u0219i bugetul de publicitate. Conform regulii, &#8220;cine de\u021bine Buy Box trebuie s\u0103 pl\u0103teasc\u0103 pentru publicitate,&#8221; ad\u0103ug\u00e2nd un alt strat de complexitate pentru comercian\u021bii online. \u00cen plus, exist\u0103 unele confuzii cu privire la designul poten\u021bial al celui de-al doilea Buy Box, care \u00een prezent cauzeaz\u0103 mai mult\u0103 confuzie dec\u00e2t \u00eembun\u0103t\u0103\u021be\u0219te experien\u021ba utilizatorului.<\/p><p class=\"theme-wp-block gb-responsive-891843-identifier\">Discu\u021bia \u00een curs privind implementarea celui de-al doilea Buy Box pe paginile de produse \u0219i \u00een c\u0103utare continu\u0103, cu comercian\u021bii \u0219i managerii de agen\u021bii ridic\u00e2nd \u00eentreb\u0103ri despre monitorizarea Buy Box \u0219i cum va evolua competi\u021bia \u00eentre cele dou\u0103 oferte. Aceste preocup\u0103ri au fost eviden\u021biate \u00eentr-o postare recent\u0103 (disponibil\u0103 doar \u00een german\u0103) de c\u0103tre <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7021443367825768449\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Michael Frontzek<\/a>, reflect\u00e2nd necesitatea de mai mult\u0103 claritate \u0219i informa\u021bii cu privire la implica\u021biile celui de-al doilea Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-950268-identifier\">Pe m\u0103sur\u0103 ce industria continu\u0103 s\u0103 se confrunte cu impactul acestei dezvolt\u0103ri, este clar c\u0103 introducerea celui de-al doilea c\u00e2mp de cump\u0103r\u0103turi va avea implica\u021bii semnificative pentru comercian\u021bii online. Numai timpul va spune cum se va evolua peisajul comer\u021bului electronic ca r\u0103spuns la aceast\u0103 ultim\u0103 schimbare.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-365059-identifier\"><img decoding=\"async\" width=\"844\" height=\"475\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/02\/23135541\/Amazon_Second_Buy_Box_Mockup_EU_Commission-844x475.png\" alt=\"Dublu Distrac\u021bie: Al doilea Buy Box al Amazon este preg\u0103tit s\u0103 schimbe jocul pe pia\u021b\u0103!\" class=\"wp-image-25141\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/02\/23135541\/Amazon_Second_Buy_Box_Mockup_EU_Commission-407x229.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/02\/23135541\/Amazon_Second_Buy_Box_Mockup_EU_Commission-768x432.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/02\/23135541\/Amazon_Second_Buy_Box_Mockup_EU_Commission-844x475.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/02\/23135541\/Amazon_Second_Buy_Box_Mockup_EU_Commission.png 1200w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-47713-identifier\">Cel de-al doilea Buy Box \u0219i repricingul<\/h2><p class=\"theme-wp-block gb-responsive-752082-identifier\">Criteriile pentru selectarea c\u00e2\u0219tig\u0103torului celui de-al doilea Buy Box nu au fost \u00eenc\u0103 stabilite. Este incert dac\u0103 a doua ofert\u0103 va fi plasat\u0103 doar cu FBM sau dac\u0103 pachetele vor fi eligibile.<br><br>Cu toate acestea, un lucru r\u0103m\u00e2ne neschimbat: pre\u021bul este \u00een continuare un factor decisiv \u00een alocarea Buy Box. V\u00e2nz\u0103torii care \u00ee\u0219i optimizeaz\u0103 pre\u021burile au o \u0219ans\u0103 bun\u0103 de a fi \u00een fruntea listei \u0219i de a c\u00e2\u0219tiga vizibilitate \u0219i v\u00e2nz\u0103ri.<br><br>Aici intervin instrumentele de repricing precum SELLERLOGIC, deoarece acestea permit v\u00e2nz\u0103torului s\u0103 preia controlul total asupra pre\u021bului produsului \u0219i s\u0103 c\u00e2\u0219tige Buy Box &#8211; fie c\u0103 este vorba de Nr. 1 sau Nr. 2. Introducerea celui de-al doilea Buy Box deschide posibilitatea de a ob\u021bine o vizibilitate similar\u0103 cu un pre\u021b mai mare, f\u0103c\u00e2nd instrumentele de repricing mai importante ca niciodat\u0103.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-134633-identifier desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"theme-wp-block gb-responsive-190300-identifier\">&#8220;Tehnic, nu au fost anun\u021bate modific\u0103ri de c\u0103tre Amazon p\u00e2n\u0103 acum. Presupun c\u0103 v\u00e2nz\u0103torii FBM vor avea \u0219anse mai mari de a genera mai multe v\u00e2nz\u0103ri cu al doilea Buy Box, dar r\u0103m\u00e2ne de v\u0103zut. Recomandarea noastr\u0103 este \u0219i r\u0103m\u00e2ne s\u0103 urm\u0103ri\u021bi propria performan\u021b\u0103, s\u0103 ajusta\u021bi pre\u021burile dinamic \u0219i s\u0103 fi\u021bi clar cu privire la ceea ce este corect \u0219i important pentru propria afacere.&#8221;<\/p>\n<cite>Igor Branopolski, SELLERLOGIC<\/cite><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-270423-identifier\">G\u00e2nduri finale<\/h2><p class=\"theme-wp-block gb-responsive-826592-identifier\">Introducerea recent\u0103 a celui de-al doilea Buy Box pe platformele de retail online a st\u00e2rnit speran\u021be pentru o competi\u021bie mai echitabil\u0103 \u00eentre mul\u021bi comercian\u021bi online, \u00een special cei care concureaz\u0103 \u00eempotriva gigantului e-commerce Amazon, deoarece Buy Box serve\u0219te ca un factor critic de succes pe platform\u0103. \u00cen ciuda acestei dezvolt\u0103ri pozitive, amploarea impactului s\u0103u r\u0103m\u00e2ne incert\u0103, iar discu\u021bia \u00een curs este \u00een mare parte speculativ\u0103 \u00een aceast\u0103 etap\u0103.<\/p><p class=\"theme-wp-block gb-responsive-312008-identifier\">P\u0103r\u021bile interesate pot ob\u021bine deja o prim\u0103 impresie asupra impactului poten\u021bial al celui de-al doilea Buy Box explor\u00e2nd ofertele care sunt deja publicitate cu ambele Buy Boxuri. Cu toate acestea, echipa editorial\u0103 se concentreaz\u0103 mai mult pe reac\u021biile poten\u021bialilor cump\u0103r\u0103tori la noua dezvoltare. Va provoca introducerea celui de-al doilea Buy Box mai mult\u0103 confuzie \u00een r\u00e2ndul clien\u021bilor sau va contribui la rezolvarea problemei \u00een ceea ce prive\u0219te dou\u0103 puncte cruciale? \u00cen primul r\u00e2nd, c\u0103 pre\u021burile pentru acela\u0219i produs pot varia semnificativ, iar \u00een al doilea r\u00e2nd, c\u0103 Amazon nu este singurul v\u00e2nz\u0103tor de pe platform\u0103.<\/p><p class=\"theme-wp-block gb-responsive-585865-identifier\">De\u0219i speran\u021ba este c\u0103 introducerea celui de-al doilea Buy Box va duce la o competi\u021bie crescut\u0103 \u0219i mai mult\u0103 transparen\u021b\u0103 pentru cump\u0103r\u0103tori, r\u0103m\u00e2ne de v\u0103zut dac\u0103 acest lucru se va \u00eent\u00e2mpla sau nu. Pe m\u0103sur\u0103 ce peisajul e-commerce continu\u0103 s\u0103 evolueze, va fi interesant s\u0103 monitoriz\u0103m impactul acestei dezvolt\u0103ri asupra dinamicii generale a comer\u021bului online.<\/p><p class=\"theme-wp-block gb-responsive-31288-identifier has-small-font-size\">Credite pentru imagine: \u00a9 Porechenskaya &#8211; stock.adobe.com \/ Comisia European\u0103<\/p>","protected":false},"excerpt":{"rendered":"<p>Al doilea Buy Box al Amazon \u00eei face pe to\u021bi s\u0103 vorbeasc\u0103: Schimb\u0103tor de joc! Revolu\u021bionar! De fapt, lucrurile s-ar putea schimba nu doar pentru clien\u021bi, ci \u0219i v\u00e2nz\u0103torii de pe pia\u021b\u0103 vor trebui s\u0103 se adapteze la noi condi\u021bii. P\u00e2n\u0103 acum, Buy Box era cunoscut ca fiind c\u00e2mpul mic de c\u0103rucior de cump\u0103r\u0103turi galben<\/p>\n","protected":false},"author":21,"featured_media":25182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1287,1311],"tags":[],"class_list":["post-226434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-totul-despre-buy-box","category-vanzarea-pe-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Al doilea Buy Box al Amazon: Ce \u00eenseamn\u0103 pentru v\u00e2nz\u0103torii Amazon<\/title>\n<meta name=\"description\" content=\"Al doilea Buy Box al Amazon este preg\u0103tit s\u0103 devin\u0103 un schimb\u0103tor de joc pentru v\u00e2nz\u0103torii Amazon. 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