{"id":226467,"date":"2020-06-16T08:36:00","date_gmt":"2020-06-16T08:36:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/gasirea-introducerea-si-optimizarea-termenilor-de-cautare-din-backend-ul-amazon-iata-cum\/"},"modified":"2020-06-16T08:36:00","modified_gmt":"2020-06-16T08:36:00","slug":"gasirea-introducerea-si-optimizarea-termenilor-de-cautare-din-backend-ul-amazon-iata-cum","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/gasirea-introducerea-si-optimizarea-termenilor-de-cautare-din-backend-ul-amazon-iata-cum\/","title":{"rendered":"G\u0103sirea, introducerea \u0219i optimizarea termenilor de c\u0103utare din backend-ul Amazon \u2013 Iat\u0103 cum!"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-5234-identifier\">V\u00e2nz\u0103torii de m\u0103rfuri pure au parte mai rar de acest lucru, \u00een schimb, v\u00e2nz\u0103torii de Private Label se pot ocupa de noi ASIN-uri: de cuvintele cheie. Mul\u021bi se g\u00e2ndesc imediat la optimizarea titlului produsului \u0219i a descrierii pe pagina produsului, \u00eens\u0103 pentru algoritmul Amazon, termenii de c\u0103utare care sunt introdu\u0219i \u00een backend sunt cel pu\u021bin la fel de importan\u021bi.<\/p><p class=\"theme-wp-block gb-responsive-733596-identifier\">\u00cens\u0103, v\u00e2nz\u0103torului nu i se pune doar \u00eentrebarea care sunt cele mai potrivite cuvinte cheie pentru produsul s\u0103u \u2013 \u0219i modul \u00een care Amazon poate extrage optim termenii de c\u0103utare poate duce uneori la confuzie. De aceea, ne-am uitat la ce cerin\u021be exist\u0103 pentru cuvintele cheie pe Amazon, cum ar trebui acestea utilizate ideal \u0219i dac\u0103 instrumentele pentru cercetarea cuvintelor cheie sunt cu adev\u0103rat necesare.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-567313-identifier\">Ce sunt termenii de c\u0103utare pe Amazon?<\/h2><p class=\"theme-wp-block gb-responsive-20417-identifier\">Aproape fiecare client care navigheaz\u0103 pe diferitele pie\u021be ale gigantului E-Commerce are un comportament de c\u0103utare specific: interesul de cump\u0103rare. \u00cen majoritatea cazurilor, acesta folose\u0219te masca de c\u0103utare din partea de sus a paginii de start. Astfel de cuvinte cheie, care sunt introduse acolo pentru a g\u0103si produse specifice, sunt termenii de c\u0103utare Amazon, numi\u021bi \u0219i cuvinte cheie.<\/p><p class=\"theme-wp-block gb-responsive-240532-identifier\">Pentru a determina produsul potrivit pentru fraza de c\u0103utare, algoritmul A9 compar\u0103 cuv\u00e2ntul cheie al cererii de c\u0103utare cu termenii care au fost introdu\u0219i \u00een backend. Gigantul online adopt\u0103 o abordare exclusiv\u0103: doar produsele ale c\u0103ror cuvinte cheie utilizate \u00een cererea de c\u0103utare sunt introduse \u0219i \u00een backend pot fi g\u0103site prin bara de c\u0103utare. Aceasta include nu doar c\u00e2mpul pentru termenii de c\u0103utare, ci \u0219i c\u00e2mpurile pentru titlu, bulletpoints \u0219i, \u00eentr-o anumit\u0103 m\u0103sur\u0103, chiar \u0219i descrierea.<\/p><p class=\"theme-wp-block gb-responsive-779264-identifier\">Prin urmare, se aplic\u0103 urm\u0103toarea regul\u0103: cu c\u00e2t backend-ul con\u021bine mai mul\u021bi termeni de c\u0103utare Amazon, cu at\u00e2t mai bun va fi probabil \u0219i clasamentul unui produs. \u00cen plus, aceste cuvinte cheie ar trebui s\u0103 aib\u0103 o relevan\u021b\u0103 c\u00e2t mai mare \u00een raport cu produsul.<\/p><figure class=\"theme-wp-block wp-block-pullquote gb-responsive-745507-identifier is-style-default desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon has-black-color has-text-color\" style=\"border-color:#0054cc\"><blockquote><p><\/p><p>Cum s\u0103 optimiza\u021bi frontend-ul unui listing, am discutat deja \u00een\u00a0<a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-seo-cum-sa-optimizati-listarea-dumneavoastra-pentru-un-clasament-optim-pe-amazon\/\" target=\"_blank\" rel=\"noreferrer noopener\">articolul nostru despre optimizarea SEO<\/a>\u00a0a paginilor de detalii ale produsului.<\/p><\/blockquote><\/figure><p class=\"theme-wp-block gb-responsive-361578-identifier\">\u00cen plus, exist\u0103 a\u0219a-numitele cuvinte cheie de stil. Acestea sunt relevante pentru a clasifica un articol \u00een diferite categorii de produse, av\u00e2nd astfel doar o leg\u0103tur\u0103 indirect\u0103 cu o cerere de c\u0103utare concret\u0103. Numai dac\u0103 un listing este echipat cu cuvinte cheie de stil, acesta va ap\u0103rea \u0219i atunci c\u00e2nd utilizatorii restr\u00e2ng rezultatele c\u0103ut\u0103rii lor prin op\u021biunile de filtrare \u0219i, de exemplu, selecteaz\u0103 o anumit\u0103 categorie. Cu toate acestea, v\u00e2nz\u0103torii nu pot introduce liber cuvinte cheie Amazon aici, ci trebuie s\u0103 aleag\u0103 din sugestii precum publicul \u021bint\u0103, tema etc.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-383586-identifier\">Cerin\u021be pentru cuvinte cheie de c\u0103tre Amazon \u00eensu\u0219i<\/h2><p class=\"theme-wp-block gb-responsive-803770-identifier\">\u00cen mod normal, gigantul online este mai rezervat \u00een ceea ce prive\u0219te declara\u021biile despre modul \u00een care func\u021bioneaz\u0103 algoritmul s\u0103u \u0219i ponderarea factorilor de clasare. Cu toate acestea, \u00een ceea ce prive\u0219te cuvintele cheie, Amazon face o excep\u021bie \u0219i ofer\u0103\u00a0<a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/G23501?language=de_DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">sfaturi concrete pentru utilizarea corect\u0103 a termenilor de c\u0103utare<\/a>\u00a0\u00een backend.\u00a0<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-88551-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-145060-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Lungimea\u00a0<strong>maxim\u0103<\/strong>\u00a0este \u00een prezent de 249 de caractere (\u00eencep\u00e2nd cu iunie 2020).\u00a0<\/li><li class=\"theme-wp-block gb-responsive-546355-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Litera mare \u0219i litera mic\u0103<\/strong> nu sunt luate \u00een considerare.<\/li><li class=\"theme-wp-block gb-responsive-76826-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Semne de punctua\u021bie<\/strong>\u00a0cum ar fi virgulele nu sunt necesare. Este suficient s\u0103 separa\u021bi cuvintele prin spa\u021bii.<\/li><li class=\"theme-wp-block gb-responsive-42522-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Sinonime<\/strong>, forme de scriere permise,\u00a0<strong>abreviere<\/strong>\u00a0\u0219i denumiri alternative ar trebui folosite, \u00eens\u0103 gre\u0219elile de ortografie nu.<\/li><li class=\"theme-wp-block gb-responsive-269428-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Repeti\u021biile de cuvinte<\/strong>\u00a0sunt \u00eens\u0103 inutile.<\/li><li class=\"theme-wp-block gb-responsive-530079-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Semnele de exclamare<\/strong>\u00a0nu ar trebui folosite sub nicio form\u0103, altfel un produs va fi afi\u0219at doar atunci c\u00e2nd termenul de c\u0103utare pe Amazon corespunde exact cu cuv\u00e2ntul cheie utilizat.<\/li><li class=\"theme-wp-block gb-responsive-405688-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Numele de marc\u0103<\/strong>\u00a0(chiar \u0219i cele proprii) nu sunt permise.<\/li><li class=\"theme-wp-block gb-responsive-809713-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u00a0<strong>ASIN-urile<\/strong>\u00a0nu ar trebui \u00eenregistrate ca termeni de c\u0103utare Amazon.<\/li><li class=\"theme-wp-block gb-responsive-453197-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Cuvintele de oprire \u0219i\u00a0<strong>cuvintele de umplere<\/strong>\u00a0(\u201eun\u201d, \u201e\u0219i\u201d, \u201epentru\u201d, \u201ecel\u201d etc.) nu ar trebui folosite.<\/li><li class=\"theme-wp-block gb-responsive-936861-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">De asemenea, este suficient s\u0103 folosi\u021bi fie\u00a0<strong>singularul sau pluralul<\/strong>.<\/li><li class=\"theme-wp-block gb-responsive-362167-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Subiective<\/strong>\u00a0(\u201ecel mai ieftin\u201c, \u201ecel mai bun\u201c etc.) sau\u00a0<strong>temporare<\/strong>\u00a0(\u201enou\u201c, \u201eacum la ofert\u0103\u201c etc.) informa\u021bii nu sunt permise.<\/li><li class=\"theme-wp-block gb-responsive-895810-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">De asemenea, expresiile ofensatoare sau jignitoare \u0219i\u00a0<strong>afirma\u021biile false<\/strong>\u00a0sunt interzise.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-138806-identifier\">Cum ar trebui s\u0103 fie \u00eenregistrate optim termenii de c\u0103utare Amazon?<\/h3><p class=\"theme-wp-block gb-responsive-735981-identifier\">Cea mai mare provocare o reprezint\u0103 cu siguran\u021b\u0103 num\u0103rul maxim de caractere. \u00cen backend, Amazon permite pentru termenii de c\u0103utare mai pu\u021bin de 250 de bytes (caractere). Spa\u021biile sunt incluse \u00een num\u0103r\u0103toare. Nu este mult loc. Ordinea termenilor individuali este la fel de irelevant\u0103 ca \u0219i apropierea lor unul de cel\u0103lalt \u2013 o diferen\u021b\u0103 fa\u021b\u0103 de cuvintele cheie clasice Google. Prin urmare, este inutil s\u0103 repeta\u021bi termenii, \u00een schimb, v\u00e2nz\u0103torii Amazon ar trebui s\u0103 \u00eencerce s\u0103 includ\u0103 c\u00e2t mai mul\u021bi termeni de c\u0103utare posibil.<\/p><p class=\"theme-wp-block gb-responsive-432587-identifier\"><strong>Cea mai bun\u0103 recomandare<\/strong>\u00a0este utilizarea cratimelor. Astfel, pot fi incluse diferite variante ale termenilor de c\u0103utare Amazon \u00eentr-un singur termen. Cu \u201eSet de escalad\u0103\u201d, de exemplu, sunt acoperite \u201eescalad\u0103\u201d, \u201eset\u201d, \u201eset de escalad\u0103\u201d, \u201esetdeescalad\u0103\u201d \u0219i \u201eescalad\u0103 set\u201d. Formele la plural, precum \u0219i literele mici sunt ad\u0103ugate. Cu toate acestea, cratimele ar trebui folosite cu aten\u021bie, de exemplu, \u00eentotdeauna atunci c\u00e2nd trebuie acoperite multe cuvinte cheie sau forme de scriere diferite. <\/p><p class=\"theme-wp-block gb-responsive-248814-identifier\">Alte cuvinte cheie ar putea fi, de exemplu, \u201ecarabinier\u201d sau \u201eamortizor de c\u0103dere\u201d. Deoarece at\u00e2t repet\u0103rile, c\u00e2t \u0219i cuvintele de umplere sau semnele de punctua\u021bie consum\u0103 doar caractere inutile, este suficient s\u0103 le ad\u0103uga\u021bi, f\u0103r\u0103 a le combina din nou cu \u201eset de escalad\u0103\u201d.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-519030-identifier desktop-icon-size-3 xl-icon-size-3 lg-icon-size-3 md-icon-size-3 sm-icon-size-3 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-143639-identifier\"><strong>Aten\u021bie!<\/strong>\u00a0Respecta\u021bi cu stricte\u021be\u00a0<strong>num\u0103rul maxim de caractere de 249 de bytes<\/strong>! Dep\u0103\u0219irea acestei limite duce la ignorarea tuturor termenilor de c\u0103utare din acest c\u00e2mp. De asemenea, este posibil ca Amazon s\u0103 evalueze unele cuvinte cheie cu mai multe caractere, de exemplu, deoarece umlauturile corespund de obicei la cel pu\u021bin dou\u0103 bytes. De asemenea, cratimele sunt incluse \u00een num\u0103r\u0103toare.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-703635-identifier\">Unde pot comercian\u021bii Amazon s\u0103 introduc\u0103 sau s\u0103 \u0219terg\u0103 termenii de c\u0103utare?<\/h3><p class=\"theme-wp-block gb-responsive-62097-identifier\">Pentru a vinde cu succes pe Amazon, termenii de c\u0103utare sunt esen\u021biali. Amazon permite \u00een Seller Central introducerea acestora \u00een sec\u021biunea \u201eStoc\u201d.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-938011-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-71748-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Sub \u201eGestiona\u021bi stocul\u201d v\u00e2nz\u0103torii \u00ee\u0219i g\u0103sesc produsele.<\/li><li class=\"theme-wp-block gb-responsive-446286-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Dac\u0103 se face clic pe \u201eEditare\u201d pentru fiecare produs, se deschide o nou\u0103 pagin\u0103.<\/li><li class=\"theme-wp-block gb-responsive-834201-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u00cen tab-ul \u201eCuvinte cheie\u201d, \u00een c\u00e2mpul \u201eTermeni de c\u0103utare\u201d pot fi introduse cuvintele cheie.<\/li><li class=\"theme-wp-block gb-responsive-542919-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Acolo este de asemenea posibil s\u0103 \u0219terge\u021bi cuvintele cheie introduse sau s\u0103 actualiza\u021bi termenii deja existen\u021bi.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-393835-identifier\"><strong>G\u0103sirea cuvintelor cheie: Cercetarea simplificat\u0103<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-896162-identifier\">Cine dore\u0219te, de exemplu, s\u0103 descopere termenii de c\u0103utare pentru anumite produse pentru afacerea sa Amazon FBA, are diferite op\u021biuni de cercetare. Cel mai important, \u00eenainte de toate: Folosi\u021bi-v\u0103 mintea! Nu doar c\u0103 v\u0103 cunoa\u0219te\u021bi clien\u021bii, dar \u0219i produsele cel mai bine. \u0218ti\u021bi despre o func\u021bie sofisticat\u0103, o caracteristic\u0103 ascuns\u0103 sau un design special. A\u0219adar, \u00eentreba\u021bi-v\u0103 ce a\u021bi c\u0103uta pentru a g\u0103si acest produs \u0219i adopta\u021bi perspectiva publicului \u021bint\u0103.<\/p><p class=\"theme-wp-block gb-responsive-695589-identifier\">O alt\u0103 op\u021biune este completarea automat\u0103 (\u201eAutosuggest\u201d). Atunci c\u00e2nd sunt introduse cuvinte cheie \u00een c\u00e2mpul de c\u0103utare Amazon, software-ul sugereaz\u0103 alte cuvinte cheie potrivite, care au fost c\u0103utate frecvent \u00een trecut \u00een leg\u0103tur\u0103 cu termenul introdus. Din aceste sugestii automate, comercian\u021bii pot deduce care cuvinte cheie sunt deosebit de relevante, deoarece utilizatorii le-au c\u0103utat foarte des. Cele care se potrivesc pot fi apoi preluate.<\/p><p class=\"theme-wp-block gb-responsive-940414-identifier\">Comercian\u021bii online profesioni\u0219ti ajung rapid la o limit\u0103 cu aceste metode, deoarece ambele sunt consumatoare de timp \u0219i pu\u021bin precise. \u00cen plus, nu se poate determina astfel volumul de c\u0103utare. De aceea, poate fi util s\u0103 se utilizeze \u0219i instrumente speciale de cercetare a cuvintelor cheie, de exemplu, de la Perpetua sau Sistrix. Exist\u0103\u00a0<a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/asa-iti-imbunatatesti-clasamentul-cu-instrumentul-de-cuvinte-cheie-potrivit-pentru-amazon\/\" target=\"_blank\" rel=\"noreferrer noopener\">at\u00e2t instrumente gratuite, c\u00e2t \u0219i pl\u0103tite<\/a>, cele din urm\u0103 av\u00e2nd de obicei un set de func\u021bii mai mare \u0219i ar\u0103t\u00e2nd, de exemplu, volumul de c\u0103utare. Adesea, exist\u0103 \u0219i o func\u021bie care permite analiza termenilor de c\u0103utare Amazon utiliza\u021bi de concuren\u021b\u0103. Astfel, prin instrumentele de cuvinte cheie pot fi filtrate termeni care genereaz\u0103 v\u00e2nz\u0103ri semnificative.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-831545-identifier\">Termeni de c\u0103utare pentru m\u0103rci: Departe!<\/h2><p class=\"theme-wp-block gb-responsive-680686-identifier\">\u00cen afara Amazon, este\u00a0<a href=\"https:\/\/www.e-recht24.de\/news\/markenrecht\/7825-adwords-werbung-darf-man-mit-fremden-marken-in-den-keywords-werben.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00een general permis s\u0103 se desf\u0103\u0219oare campanii publicitare pe cuvinte cheie ale unor m\u0103rci str\u0103ine<\/a>, at\u00e2ta timp c\u00e2t este clar vizibil despre ce marc\u0103 este vorba \u00een leg\u0103tur\u0103 cu produsul. De asemenea, trebuie s\u0103 fie clar c\u0103 este vorba despre o reclam\u0103. Numele m\u0103rcii str\u0103ine nu trebuie s\u0103 fie inclus \u00een reclam\u0103 \u0219i, \u00een general, ar trebui evitat\u0103 orice leg\u0103tur\u0103 \u00eentre produs \u0219i numele m\u0103rcii str\u0103ine \u00een con\u021binut. <\/p><p class=\"theme-wp-block gb-responsive-996164-identifier\">Amazon exclude \u00eens\u0103 utilizarea numelui m\u0103rcii str\u0103ine \u00een cuvintele cheie din backend. \u00cen general, conform regulilor, men\u021bionarea propriei m\u0103rci nu este permis\u0103. <a href=\"https:\/\/www.ratgeberrecht.eu\/markenrecht-aktuell\/zur-zulaessigkeit-von-marken-suchbegriffen-auf-amazon.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u0218i comercian\u021bii ar trebui s\u0103 respecte acest lucru<\/a>, atunci c\u00e2nd \u00ee\u0219i introduc termenii de c\u0103utare Amazon. \u00cen caz contrar, acest lucru poate duce at\u00e2t la sanc\u021biuni din partea Amazon, c\u00e2t \u0219i la o notificare legal\u0103 din partea titularului m\u0103rcii.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-338531-identifier\">Concluzie<\/h2><p class=\"theme-wp-block gb-responsive-137657-identifier\">Cine dore\u0219te s\u0103 v\u00e2nd\u0103 cu succes articole Private Label pe Amazon trebuie s\u0103 se ocupe \u00een mod obligatoriu de factori importan\u021bi de SEO Amazon \u0219i de selec\u021bia cuvintelor cheie adecvate. Exist\u0103 cuvinte cheie care apar, de exemplu, \u00een titlul produsului \u0219i altele care sunt introduse doar \u00een backend. Nu este important doar s\u0103 se prioritizeze termenii \u00een func\u021bie de relevan\u021b\u0103. De asemenea, modul \u00een care sunt introduse \u00een Seller Central influen\u021beaz\u0103 semnificativ ce pozi\u021bie ocup\u0103 un produs pentru un anumit cuv\u00e2nt cheie \u00een clasament \u0219i cum este g\u0103sit de utilizatori. De asemenea, cuvintele cheie de stil, cu ajutorul c\u0103rora produsele pot fi clasificate \u00een categorii, nu ar trebui uitate.<\/p><p class=\"theme-wp-block gb-responsive-502443-identifier\">De asemenea, comercian\u021bii ar trebui s\u0103 se familiarizeze \u00een orice caz cu cerin\u021bele pe care Amazon le impune pentru termenii de c\u0103utare \u0219i, de exemplu, s\u0103 nu foloseasc\u0103 nume de m\u0103rci \u2013 nici str\u0103ine, nici proprii. \u00cen schimb, trebuie s\u0103 se concentreze pe aspectele de con\u021binut ale produsului, func\u021bia sa \u0219i designul s\u0103u.<\/p><p class=\"theme-wp-block gb-responsive-602783-identifier has-small-font-size\">Credite pentru imagini \u00een ordinea imaginilor: \u00a9 Tierney \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>V\u00e2nz\u0103torii de m\u0103rfuri pure au parte mai rar de acest lucru, \u00een schimb, v\u00e2nz\u0103torii de Private Label se pot ocupa de noi ASIN-uri: de cuvintele cheie. Mul\u021bi se g\u00e2ndesc imediat la optimizarea titlului produsului \u0219i a descrierii pe pagina produsului, \u00eens\u0103 pentru algoritmul Amazon, termenii de c\u0103utare care sunt introdu\u0219i \u00een backend sunt cel pu\u021bin<\/p>\n","protected":false},"author":3,"featured_media":1841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-226467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO Amazon: Introducerea corect\u0103 a termenilor de c\u0103utare<\/title>\n<meta name=\"description\" content=\"Pe Amazon, termenii de c\u0103utare sunt extrem de importan\u021bi. 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