{"id":226470,"date":"2020-03-31T15:31:00","date_gmt":"2020-03-31T15:31:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/9-greseli-pe-care-ar-trebui-sa-le-evitati-pentru-a-va-lansa-afacerea-amazon\/"},"modified":"2020-03-31T15:31:00","modified_gmt":"2020-03-31T15:31:00","slug":"9-greseli-pe-care-ar-trebui-sa-le-evitati-pentru-a-va-lansa-afacerea-amazon","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/9-greseli-pe-care-ar-trebui-sa-le-evitati-pentru-a-va-lansa-afacerea-amazon\/","title":{"rendered":"9 gre\u0219eli pe care ar trebui s\u0103 le evita\u021bi pentru a v\u0103 lansa afacerea Amazon"},"content":{"rendered":"

\u00centr-adev\u0103r, pu\u021bin alt domeniu ofer\u0103 comercian\u021bilor o astfel de audien\u021b\u0103 mare ca Amazon. Dar unde sunt mul\u021bi clien\u021bi, exist\u0103 \u0219i o concuren\u021b\u0103 mare. Cu at\u00e2t mai important este s\u0103 v\u0103 impune\u021bi cu afacerea dvs. \u0219i s\u0103 oferi\u021bi o experien\u021b\u0103 excep\u021bional\u0103 pentru clien\u021bi. Acest lucru se aplic\u0103 nu doar \u00een ceea ce prive\u0219te Buy Box, ci \u0219i \u00een ceea ce prive\u0219te rezultatele c\u0103ut\u0103rii; \u00een special pe pie\u021be precum Amazon, concuren\u021ba este adesea la un clic distan\u021b\u0103 de dvs.<\/p>

\u00cen eforturile dvs. de a v\u0103 impune, mul\u021bi comercian\u021bi online fac gre\u0219eli care pot fi evitate \u0219i care pot costa chiar Buy Box. Care sunt acestea \u0219i ce pute\u021bi face \u00een leg\u0103tur\u0103 cu ele, afla\u021bi aici.<\/p>

1 V\u00e2nzarea de produse proaste sau neautorizate<\/h2>

Totul \u00eencepe \u00eenc\u0103 de la sursa produselor! Dac\u0103 opta\u021bi pentru produse din str\u0103in\u0103tate (de exemplu, din China), sunte\u021bi responsabil ca importator.<\/p>

Prin urmare, trebuie s\u0103 v\u0103 ocupa\u021bi \u0219i de marcajul CE, deoarece produsele f\u0103r\u0103 acest etichetaj nu sunt autorizate pentru v\u00e2nzare \u00een UE. Dac\u0103 nu respecta\u021bi aceast\u0103 obliga\u021bie de etichetare, acest lucru poate avea consecin\u021be grave pentru dumneavoastr\u0103. Nu doar pentru c\u0103 consumatorii nu se pot baza pe dumneavoastr\u0103, ci \u0219i pentru c\u0103 trebuie s\u0103 v\u0103 a\u0219tepta\u021bi la consecin\u021be legale \u00een astfel de cazuri.<\/p>

De asemenea, ar trebui s\u0103 evita\u021bi cu des\u0103v\u00e2r\u0219ire o calitate sc\u0103zut\u0103 a produselor dumneavoastr\u0103. Dac\u0103 se stric\u0103 repede sau pune \u00een pericol consumatorii, este pu\u021bin probabil ca acel client s\u0103 cumpere din nou de la dumneavoastr\u0103. De asemenea, reputa\u021bia dumneavoastr\u0103 poate avea de suferit, deoarece recenziile proaste nu las\u0103 o impresie bun\u0103 asupra poten\u021bialilor clien\u021bi noi. A\u0219adar, verifica\u021bi \u00eentotdeauna produsele \u00eenainte de a le trimite c\u0103tre client \u0219i opta\u021bi pentru furnizori de \u00eencredere \u00eenc\u0103 de la surs\u0103.<\/p>

2 Nerecunoa\u0219terea la timp a tendin\u021belor<\/h2>

Probabil c\u0103 nu exist\u0103 o industrie mai dinamic\u0103 dec\u00e2t comer\u021bul online. Prin intermediul re\u021belelor sociale, post\u0103rile devin virale \u0219i tendin\u021bele se r\u0103sp\u00e2ndesc \u00eentr-un ritm incredibil.<\/p>

C\u00e2nd un trend s-a format, el se stinge \u00eens\u0103 destul de repede.<\/p>

Aminti\u021bi-v\u0103 c\u0103 nu sunte\u021bi singurul v\u00e2nz\u0103tor \u00een cosmosul Amazon, mai ales dac\u0103 vinde\u021bi produse comerciale. \u00cen marketing, se vorbe\u0219te despre ciclul de via\u021b\u0103 al produsului. Acesta descrie evolu\u021bia tipic\u0103 a cererii pentru un produs, care decurge cam a\u0219a:<\/p>

\"product_life_cycle\"<\/a><\/figure><\/div>

A\u0219a cum pute\u021bi observa, cre\u0219terea dup\u0103 faza de introducere este foarte abrupt\u0103 \u0219i adesea destul de scurt\u0103. Cu toate acestea, acesta este exact perioada \u00een care ar trebui s\u0103 profita\u021bi de oportunitate. Dac\u0103 intra\u021bi prea t\u00e2rziu, de exemplu, atunci c\u00e2nd produsul se afl\u0103 deja \u00een faza t\u00e2rzie a satur\u0103rii, risca\u021bi s\u0103 r\u0103m\u00e2ne\u021bi cu stocuri nev\u00e2ndute. Dificultatea const\u0103 \u00een faptul c\u0103 produsul este \u00eenc\u0103 necunoscut \u00een faza de introducere. Pe m\u0103sur\u0103 ce v\u00e2nz\u0103rile cresc, cre\u0219te \u0219i notorietatea produsului. Tendin\u021bele ar trebui \u00eens\u0103 recunoscute, a\u0219a cum s-a descris, \u00een perioada \u00een care sunt \u00eenc\u0103 necunoscute. Numai astfel pute\u021bi beneficia de cre\u0219terea \u00een expansiune.<\/p>

Datorit\u0103 concuren\u021bei ridicate \u0219i a rapidit\u0103\u021bii \u00een comer\u021bul electronic, trebuie s\u0103 recunoa\u0219te\u021bi tendin\u021bele c\u00e2t mai devreme posibil \u0219i s\u0103 fideliza\u021bi clien\u021bii din timp. C\u00e2t de efemer poate fi ciclul de via\u021b\u0103 al unui produs se poate observa din trendul Fidget Spinner-ului:<\/p>

\"9<\/a><\/figure><\/div>

Spre sf\u00e2r\u0219itul lunii aprilie 2017 a \u00eenceput boomul, iar la \u00eenceputul lunii septembrie 2017 s-a \u00eencheiat deja. A\u0219a cum pute\u021bi observa, este esen\u021bial s\u0103 recunoa\u0219te\u021bi tendin\u021bele suficient de devreme.<\/p>

Dar cum g\u0103se\u0219ti tendin\u021bele \u00eenainte de a deveni tendin\u021be?<\/h3>

R\u0103spunsul este, din p\u0103cate, pu\u021bin dezam\u0103gitor: cu c\u0103ut\u0103ri strategice. C\u0103uta\u021bi regulat pe internet noi tendin\u021be \u0219i dezvolt\u0103ri. Este recomandabil s\u0103 nu v\u0103 concentra\u021bi doar pe Germania \u0219i Europa. \u00cen cele din urm\u0103, multe tendin\u021be pornesc de la distan\u021be considerabile \u0219i ajung la noi din SUA sau Asia. A\u0219adar, g\u00e2ndi\u021bi pe scar\u0103 larg\u0103 \u0219i ave\u021bi \u00eentreaga lume \u00een vedere.<\/p>

Inspira\u021bia o pute\u021bi g\u0103si, de exemplu, pe paginile de la Tendin\u021bele viitorului<\/a>. Acolo sunt publicate regulat tendin\u021be de produse. Dac\u0103 ave\u021bi deja o idee despre ce produs va deveni cur\u00e2nd un trend, pute\u021bi c\u0103uta pe Google Trends<\/a> \u0219i urm\u0103ri evolu\u021bia.<\/p>

3 Descrieri sau imagini de produs slabe<\/h2>

SEO-Fl\u00fcsterer-ul a repetat de at\u00e2tea ori: Optimiza\u021bi descrierile produselor!<\/p>

\u0218i totu\u0219i, nu poate fi spus suficient de des. Descrierile proaste nu doar c\u0103 las\u0103 o impresie neprofesional\u0103 \u0219i \u00eei sperie pe clien\u021bi. Ele au, de asemenea, un impact asupra clasamentului pe Amazon.<\/p>

Cuv\u00e2ntul magic aici se nume\u0219te: CUVINTE CHEIE. Da, \u0219i asta predic\u0103 \u0219optitorul SEO de mult timp. Pe bun\u0103 dreptate.<\/p>

Pe baza cuvintelor cheie, algoritmul \u00a0Amazon\u00a0<\/a>potrive\u0219te c\u0103ut\u0103rile cu produsele. A\u0219adar, el compar\u0103 cuvintele cheie pe care clien\u021bii le introduc \u00een bara de c\u0103utare cu cele pe care comercian\u021bii le folosesc \u00een descrierile produselor lor. Este clar c\u0103 ar trebui s\u0103 \u00eencerca\u021bi s\u0103 ob\u021bine\u021bi c\u00e2t mai multe potriviri posibil.\u00a0<\/p>

A\u0219adar, \u00eencepe\u021bi cercetarea cuvintelor cheie. Indiferent dac\u0103 manual sau automatizat cu un instrument la alegerea dumneavoastr\u0103<\/a>. Afla\u021bi ce caut\u0103 clien\u021bii \u0219i integra\u021bi aceste cuvinte cheie \u00een titlul, punctele cheie \u0219i descrierea produsului \u00eentr-un mod semnificativ.\u00a0<\/p>

\"9<\/figure><\/div>

Textul nu este totul. Miza\u021bi \u0219i pe imagini profesionale ale produselor. \u00cen cele din urm\u0103, aproape nimeni nu cump\u0103r\u0103 un articol care a fost evident fotografiat cu smartphone-ul pe o lenjerie de pat \u0219ifonat\u0103 cu pete de cafea.<\/p>

Imaginea este prima care atrage aten\u021bia poten\u021bialilor clien\u021bi. Aici cuv\u00e2ntul cheie este: CTR, adic\u0103 rata de clic sau pur \u0219i simplu rata de clic (dar nu sun\u0103 at\u00e2t de bine \u00eenc\u00e2t \u0219optitorul SEO s\u0103 o foloseasc\u0103). Pentru clasamentul produselor, algoritmul Amazon ia \u00een considerare \u0219i aceast\u0103 metric\u0103. Amazon dore\u0219te s\u0103 ofere \u00eentotdeauna clien\u021bilor s\u0103i c\u0103l\u0103toria perfect\u0103 a clientului. Dac\u0103 un produs este clicat frecvent, pentru Amazon pare c\u0103 mul\u021bi clien\u021bi le plac ceea ce v\u0103d \u2013 un indiciu pentru un produs bun.<\/p>

Aici g\u0103si\u021bi, de altfel, un articol detaliat despre SEO Amazon<\/a>.<\/p>

4 A ceda \u00een lupta pre\u021burilor<\/h2>

Este clar c\u0103 lupta pentru Buy Box este dur\u0103. Mul\u021bi comercian\u021bi \u0219i doar un c\u00e2mp. Aici se ajunge rapid la pre\u021b, iar comercian\u021bii \u00eencearc\u0103, prin ajust\u0103ri tactice ale pre\u021burilor, s\u0103-i dep\u0103\u0219easc\u0103 pe concuren\u021bi \u00een lupta pentru micul c\u00e2mp galben.<\/p>

Acest lucru se \u00eent\u00e2mpl\u0103 adesea de mai multe ori pe zi, iar c\u00e2\u0219tigul de la Buy Box cost\u0103 frecvent o parte din marj\u0103.<\/p>

De aceea, ar trebui s\u0103 miza\u021bi neap\u0103rat pe un Repricer<\/a> care s\u0103 intre \u00een ring pentru dumneavoastr\u0103. Instrumentul inteligent compar\u0103 pre\u021bul dumneavoastr\u0103 cu cel al concuren\u021bei \u0219i \u00eel ajusteaz\u0103 astfel \u00eenc\u00e2t s\u0103 ie\u0219i\u021bi c\u00e2\u0219tig\u0103tor. Odat\u0103 ce sunte\u021bi \u00een Buy Box, Repricer negociaz\u0103 \u0219i cel mai bun pre\u021b posibil pentru dumneavoastr\u0103 \u0219i marja dumneavoastr\u0103 cre\u0219te. <\/p>

Dar \u0219i atunci c\u00e2nd nu concura\u021bi pentru c\u00e2mpul co\u0219ului de cump\u0103r\u0103turi, pute\u021bi beneficia de ajutoarele automatizate. C\u0103 pre\u021bul \u0219i cererea sunt interconectate nu mai trebuie explicat. Acum pute\u021bi fie s\u0103 ajusta\u021bi manual pre\u021bul \u00een func\u021bie de cererea actual\u0103, fie s\u0103 miza\u021bi pe un Repricer care s\u0103 se ocupe de asta pentru dumneavoastr\u0103. Astfel, pute\u021bi stabili cu u\u0219urin\u021b\u0103 c\u0103, \u00een cazul unei cereri mari, se va seta un pre\u021b mai mare, iar \u00een cazul unei cereri slabe, un pre\u021b mai mic.<\/p>

Indiferent de scenariul care vi se potrive\u0219te, cu ajutorul Repricer pre\u021bul dumneavoastr\u0103 este \u00eentotdeauna actualizat \u0219i se armonizeaz\u0103 cu situa\u021bia actual\u0103 de pe pia\u021b\u0103.<\/p>

5 Livrare lent\u0103<\/h2>

Noi, clien\u021bii, suntem ner\u0103bd\u0103tori \u0219i, cel t\u00e2rziu de la promisiunea Amazon de a livra a doua zi, vrem ca produsele comandate s\u0103 fie IMEDIAT.<\/p>

Bucuria unuia este durerea altuia. C\u0103ci o astfel de procesare rapid\u0103 a livr\u0103rii \u00eenseamn\u0103 stres pentru mul\u021bi v\u00e2nz\u0103tori. Comanda trebuie acceptat\u0103, factura emis\u0103, produsele scoase din depozit… \u0218i apoi mai este \u0219i timpul necesar pentru livrare de c\u0103tre furnizorul de servicii de livrare.<\/p>

A\u0219adar, este esen\u021bial s\u0103 ave\u021bi un partener puternic al\u0103turi. Miza\u021bi mai bine pe un furnizor de servicii de livrare mai scump, dar profesionist, dec\u00e2t s\u0103 economisi\u021bi \u00een locul gre\u0219it. Cine cump\u0103r\u0103 ieftin pl\u0103te\u0219te de dou\u0103 ori. \u00cen cel mai nefavorabil caz, deoarece clientul nu mai dore\u0219te s\u0103 accepte produsele, deoarece livrarea dureaz\u0103 prea mult \u0219i le poate ob\u021bine mai repede de la concuren\u021ba dumneavoastr\u0103.<\/p>

O alt\u0103 posibilitate de a optimiza livrarea dumneavoastr\u0103 este FBA<\/a>. Amazon este cunoscut pentru procesarea sa de livrare (aproape) perfect\u0103 \u0219i pe asta pute\u021bi miza. Trimite\u021bi produsele dumneavoastr\u0103 la Amazon, unde sunt stocate. C\u00e2nd un client comand\u0103 unul dintre articolele dumneavoastr\u0103, acesta este adus de un raft automatizat la un angajat de ambalare \u0219i \u00eempachetat. De acolo, c\u0103l\u0103toria \u00eencepe direct c\u0103tre client. Datorit\u0103 masei de produse din centrele logistice Amazon, gigantul online poate folosi cea mai recent\u0103 tehnologie \u0219i poate procesa livrarea mai repede dec\u00e2t orice v\u00e2nz\u0103tor. <\/p>

6 Management slab al retururilor<\/h2>
\"9<\/figure><\/div>

Retururile sunt la fel de probabile \u00een comer\u021bul online ca \u0219i \u201eAmin\u201d \u00een biseric\u0103. Rochia, care arat\u0103 superb pe model datorit\u0103 Photoshop-ului, nu arat\u0103 at\u00e2t de uimitor pe propriul corp. Cana nu a rezistat bine la livrare \u0219i ajunge \u00een mai multe p\u0103r\u021bi. Toate acestea ar fi fost observate \u00een comer\u021bul cu am\u0103nuntul \u00eenainte de achizi\u021bie sau ar fi fost cauzate de sine.
Clien\u021bii au \u00eencredere \u00een dumneavoastr\u0103 atunci c\u00e2nd cump\u0103r\u0103 produsele dumneavoastr\u0103. Mai ales atunci c\u00e2nd produsele sunt pl\u0103tite \u00een avans. Aceast\u0103 \u00eencredere este deja afectat\u0103 de un motiv pentru retur. Cu un management bun al retururilor, pute\u021bi corecta acest lucru. <\/p>

Dar nu doar at\u00e2t: Amazon ia \u00een considerare c\u00e2teva metrici<\/a> atunci c\u00e2nd vine vorba de a determina c\u00e2\u0219tig\u0103torul c\u00e2mpului co\u0219ului de cump\u0103r\u0103turi. Dac\u0103 clien\u021bii dumneavoastr\u0103 nu sunt mul\u021bumi\u021bi de managementul retururilor, acest lucru va afecta negativ \u0219ansele dumneavoastr\u0103 de a ob\u021bine Buy Box.<\/p>

Face\u021bi procesul de returnare c\u00e2t mai simplu posibil \u0219i nu ezita\u021bi s\u0103 accepta\u021bi retururile \u2013 poate fi chiar bine s\u0103 fi\u021bi pu\u021bin indulgent. Clien\u021bii v\u0103 vor r\u0103spl\u0103ti cu recenzii bune \u0219i recomand\u0103ri. Iar afacerea dumneavoastr\u0103 va beneficia dac\u0103 ve\u021bi cuceri Buy Box.<\/p>

Sau v\u0103 face\u021bi \u0219i mai u\u0219or \u0219i \u00eencredin\u021ba\u021bi aceast\u0103 sarcin\u0103 nepl\u0103cut\u0103 lui Amazon. Serviciul FBA nu include doar livrarea \u0219i stocarea. De asemenea, managementul retururilor este acoperit (Ura!).<\/p>

7 Suport pentru clien\u021bi slab sau chiar neprietenos<\/h2>

Ei bine, dac\u0103 se poate numi \u00een continuare suport un suport pentru clien\u021bi slab sau neprietenos, r\u0103m\u00e2ne de v\u0103zut. Indiferent dac\u0103 sunt \u00eentreb\u0103ri despre produse sau probleme cu comenzile. Clien\u021bii se adreseaz\u0103 dumneavoastr\u0103 \u0219i caut\u0103 un contact competent \u0219i prietenos.<\/p>

Mai ales atunci c\u00e2nd sunte\u021bi contactat din cauza unei probleme, nu ar trebui s\u0103 arunca\u021bi \u0219i mai mult ulei pe foc fiind neprietenos. Cu siguran\u021b\u0103, nu este \u00eentotdeauna u\u0219or. Cine ar dori s\u0103 r\u0103m\u00e2n\u0103 prietenos atunci c\u00e2nd este abordat \u00eentr-un mod nepl\u0103cut? Dar ve\u021bi fi surprins c\u00e2t de mult poate schimba un comportament prietenos \u0219i \u00een\u021beleg\u0103tor. Adesea, acesta are chiar un efect lini\u0219titor.<\/p>

Dar cu siguran\u021b\u0103 \u0219ti\u021bi asta \u0219i deja aplica\u021bi?<\/p>

Pe l\u00e2ng\u0103 amabilitate, o bun\u0103 accesibilitate este important\u0103. Cu to\u021bii cunoa\u0219tem muzica de a\u0219teptare teribil\u0103, de o calitate \u0219i mai proast\u0103, care aproape c\u0103 te \u00eendeamn\u0103 s\u0103 \u00eenchizi imediat. Dac\u0103 mai vin \u0219i timpi lungi de a\u0219teptare (\u0219i dureri de urechi), aceasta nu este tocmai o experien\u021b\u0103 pozitiv\u0103 cu suportul pentru clien\u021bi.<\/p>

Pe de alt\u0103 parte, este frustrant c\u00e2nd trimite\u021bi un e-mail c\u0103tre suport \u0219i nu primi\u021bi niciun r\u0103spuns<\/a> timp de s\u0103pt\u0103m\u00e2ni.<\/p>

Dar nici aici nu este vorba doar despre a-i face pe clien\u021bi ferici\u021bi. De asemenea, \u0219ansele dumneavoastr\u0103 de succes \u00een ceea ce prive\u0219te Buy Box depind de asta. \u00cenc\u0103 o dat\u0103: La Amazon, clientul este pe primul loc. (Ok, deci, de fapt, este din nou vorba despre a-i face pe clien\u021bi ferici\u021bi. Indirect.)<\/p>

\"Feedback<\/figure><\/div>

Dac\u0103 \u00eentreb\u0103rile clien\u021bilor nu sunt r\u0103spunse \u00een termen de 24 de ore \u2013 indiferent dac\u0103 este weekend, vacan\u021b\u0103 sau s\u0103rb\u0103toare \u2013 \u0219ansele dumneavoastr\u0103 de a c\u00e2\u0219tiga Buy Box scad.<\/p>

Cine nu dore\u0219te s\u0103 se expun\u0103 la toate acestea poate miza \u0219i pe FBA. Astfel, clien\u021bii sunt conecta\u021bi direct cu serviciul de asisten\u021b\u0103 pentru clien\u021bi Amazon \u0219i dumneavoastr\u0103 v\u0103 pute\u021bi relaxa \u00een privin\u021ba acestui aspect.<\/p>

8 A sc\u0103pa de ramburs\u0103rile FBA<\/h2>

C\u00e2nd citim ultimele puncte, pare c\u0103 FBA este o chestie grozav\u0103. Chiar este! Dar \u0219i aici exist\u0103 p\u0103r\u021bi negative.<\/p>

\u00cen centrele logistice Amazon, lucrurile sunt destul de tumultoase. Produsele sunt expediate, stocurile sunt completate, retururile sunt acceptate… Este clar c\u0103 pot ap\u0103rea \u0219i erori \u2013 \u0219i este \u00een regul\u0103. Nimeni nu este perfect \u2013 nici m\u0103car Amazon. Mult mai important este ca aceste erori s\u0103 fie recunoscute. Pentru asta, comercian\u021bii FBA primesc rapoarte despre toate procesele FBA. Acestea trebuie analizate constant \u0219i verificate pentru erori. Dar acest lucru poate deveni rapid o sarcin\u0103 uria\u0219\u0103 \u0219i poate dep\u0103\u0219i capacitatea multor utilizatori FBA. C\u0103ci nu sunt doar rapoartele complicate \u00een sine. Trebuie s\u0103 v\u0103 face\u021bi \u0219i timp pentru asta. \u0218i cine are timp \u00een activitatea zilnic\u0103?<\/p>

De aceea, orice utilizator FBA poate miza pe automatizare. Lost & Found pentru Amazon<\/a> parcurge automat toate rapoartele FBA \u0219i caut\u0103 erorile ap\u0103rute. Acestea sunt preg\u0103tite direct pentru a fi copiate \u0219i puse la dispozi\u021bie. Pe de o parte, sunte\u021bi astfel imediat capabil s\u0103 \u00een\u021belege\u021bi procesele, iar pe de alt\u0103 parte, v\u0103 este economisit\u0103 o mul\u021bime de munc\u0103. C\u0103ci singurul lucru pe care trebuie s\u0103-l face\u021bi este s\u0103 transfera\u021bi textul preg\u0103tit \u00een Seller Central \u0219i s\u0103 face\u021bi clic pe \u201etrimite\u021bi\u201d.<\/p>

\u201eSELLERLOGIC Lost & Found este o alegere evident\u0103. \u0218i nu doar din punct de vedere economic. Costurile reduse, instrumentul, tehnologia din spate, serviciile oferite \u0219i echipa din spate, pur \u0219i simplu totul contribuie la faptul c\u0103 suntem complet mul\u021bumi\u021bi.\u201d, spune clientul Lost & Found Alexander Charatzoglou.<\/a><\/p>

9 A nu face publicitate<\/h2>

Acum, poate suna pu\u021bin ciudat la prima vedere. La urma urmei, publicitatea este mai degrab\u0103 pentru marile corpora\u021bii \u0219i pentru asta trebuie angajat m\u0103car Thomas M\u00fcller, care s\u0103 ne explice ce avem nevoie.<\/p>

Dar aceast\u0103 imagine nu corespunde realit\u0103\u021bii. Suntem confrunta\u021bi zilnic cu mult mai mult\u0103 publicitate dec\u00e2t credem. Numai c\u0103 nu se nume\u0219te publicitate, ci reclame.<\/p>

Uita\u021bi-v\u0103 pu\u021bin pe Amazon. Nu va trebui s\u0103 c\u0103uta\u021bi mult pentru a g\u0103si un produs sau chiar o \u00eentreag\u0103 marc\u0103 care este etichetat\u0103 cu un text gri discret cu \u201esponsorizat\u201d \u2013 u\u0219or de trecut cu vederea \u0219i rapid perceput ca un rezultat de c\u0103utare organic.<\/p>

\u201eSponsorizat\u201d \u00eenseamn\u0103 c\u0103 v\u00e2nz\u0103torul pl\u0103te\u0219te pentru ca produsul sau marca sa s\u0103 fie afi\u0219at\u0103 \u00een partea de sus a rezultatelor c\u0103ut\u0103rii. Dac\u0103 privi\u021bi mai atent, ve\u021bi observa c\u0103 primele r\u00e2nduri ale rezultatelor c\u0103ut\u0103rii sunt pline de rezultate cump\u0103rate. Aceasta este o afacere bun\u0103 pentru Amazon. Numai pentru pia\u021ba din SUA, gigantul e-commerce a \u00eenregistrat \u00een 2019 venituri de 10 miliarde de dolari.<\/a> Dac\u0103 aceast\u0103 sum\u0103 nu v\u0103 impresioneaz\u0103, trebuie men\u021bionat c\u0103 este o cre\u0219tere de peste 33% comparativ cu anul precedent.<\/p>

Pe l\u00e2ng\u0103 reclamele sponsorizate, pute\u021bi ob\u021bine prin etichetele de performan\u021b\u0103 (Bestseller \u0219i Alegerea Amazon) care v\u0103 plaseaz\u0103, de asemenea, mai sus \u00een rezultatele c\u0103ut\u0103rii.<\/a><\/p>

Concluzie<\/h2>
\"9<\/figure><\/div>

Exist\u0103 multe de avut \u00een vedere atunci c\u00e2nd te angajezi \u00een aventura comer\u021bului electronic. De la pre\u021buri la cerere \u0219i p\u00e2n\u0103 la comercializarea produselor. Cine este con\u0219tient de posibilele gre\u0219eli le poate evita cu u\u0219urin\u021b\u0103 \u0219i poate lansa afacerea sa.<\/p>

C\u0103ci toate gre\u0219elile au un lucru \u00een comun: v\u0103 fac s\u0103 p\u0103re\u021bi mai pu\u021bin interesant \u00een compara\u021bie cu al\u021bi furnizori. A\u0219adar, ar\u0103ta\u021bi c\u00e2t de bun sunte\u021bi \u0219i c\u00e2t de bun este oferta dumneavoastr\u0103, oferind o experien\u021b\u0103 bun\u0103 pentru clien\u021bi, astfel \u00eenc\u00e2t poten\u021bialii cump\u0103r\u0103tori s\u0103 doreasc\u0103 s\u0103 devin\u0103 clien\u021bii dumneavoastr\u0103! Sper\u0103m c\u0103 v-am putut ajuta!<\/p>

Credite pentru imagini \u00een ordinea imaginilor: \u00a9 Gajus \u2013 stock.adobe.com \/ \u00a9 VectorMine \u2013 stock.adobe.com \/ Screenshot @ GoogleTrends \/ \u00a9 Grispb \u2013 stock.adobe.com \/ \u00a9 \u041b\u0435\u043e\u043d\u0438\u0434 \u041a\u0440\u0430\u0432\u0447\u0443\u043a \u2013 stock.adobe.com \/ \u00a9 Olga \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

\u00centr-adev\u0103r, pu\u021bin alt domeniu ofer\u0103 comercian\u021bilor o astfel de audien\u021b\u0103 mare ca Amazon. Dar unde sunt mul\u021bi clien\u021bi, exist\u0103 \u0219i o concuren\u021b\u0103 mare. Cu at\u00e2t mai important este s\u0103 v\u0103 impune\u021bi cu afacerea dvs. \u0219i s\u0103 oferi\u021bi o experien\u021b\u0103 excep\u021bional\u0103 pentru clien\u021bi. Acest lucru se aplic\u0103 nu doar \u00een ceea ce prive\u0219te Buy Box, ci<\/p>\n","protected":false},"author":5,"featured_media":923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1323],"tags":[],"class_list":["post-226470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sfaturi-amp-trucuri"],"yoast_head":"\n9 gre\u0219eli pe care v\u00e2nz\u0103torii de pe Amazon ar trebui s\u0103 le evite pentru a avea succes<\/title>\n<meta name=\"description\" content=\"Mul\u021bi v\u00e2nz\u0103tori online fac gre\u0219eli pe Amazon care sunt evitabile. 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