{"id":226473,"date":"2021-07-27T08:36:00","date_gmt":"2021-07-27T08:36:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/ce-este-amazon-attribution-cum-sa-intelegeti-parcursul-clientului-sa-optimizati-publicitatea-si-sa-cresteti-vanzarile\/"},"modified":"2021-07-27T08:36:00","modified_gmt":"2021-07-27T08:36:00","slug":"ce-este-amazon-attribution-cum-sa-intelegeti-parcursul-clientului-sa-optimizati-publicitatea-si-sa-cresteti-vanzarile","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/ce-este-amazon-attribution-cum-sa-intelegeti-parcursul-clientului-sa-optimizati-publicitatea-si-sa-cresteti-vanzarile\/","title":{"rendered":"Ce este Amazon Attribution? Cum s\u0103 \u00een\u021belege\u021bi parcursul clientului, s\u0103 optimiza\u021bi publicitatea \u0219i s\u0103 cre\u0219te\u021bi v\u00e2nz\u0103rile"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-179895-identifier\">A rula publicitate pe Amazon este un lucru, a ob\u021bine succes din acea publicitate este cu totul altceva. La urma urmei, cea mai bun\u0103 campanie cu Mike Tyson ca erou nu \u00ee\u021bi este de folos dac\u0103 nu rezoneaz\u0103 cu publicul t\u0103u \u021bint\u0103 \u2013 de exemplu, pentru c\u0103 vinzi oj\u0103 roz pentru micile prin\u021bese.<\/p><p class=\"theme-wp-block gb-responsive-13829-identifier\">Desigur, acest exemplu este oarecum extrem, dar relevan\u021ba publicit\u0103\u021bii \u021bintite c\u0103tre audien\u021b\u0103 este indiscutabil\u0103. Aici intervine Amazon Attribution pentru tine ca v\u00e2nz\u0103tor pe pia\u021b\u0103. Cu acest program, ai avut oportunitatea de ceva timp s\u0103 ob\u021bii informa\u021bii importante despre eficien\u021ba campaniilor tale publicitare. S\u0103 arunc\u0103m o privire mai atent\u0103 asupra acestui serviciu.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-222620-identifier\">Ce este <strong>Amazon Attribution?<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-324567-identifier\">Programul Amazon Attribution face parte din <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/publicitate-pe-amazon-in-2025-tot-ce-trebuie-sa-stii\/\">publicitatea Amazon<\/a> (cunoscut\u0103 \u0219i sub numele de Amazon AMS) \u0219i \u00ee\u021bi ofer\u0103 informa\u021bii despre eficien\u021ba eforturilor tale publicitare pe care le desf\u0103\u0219ori \u00een afara Amazon. Acest lucru poate include, de exemplu, campanii prin email, publicitate pe re\u021belele sociale sau Google Ads.<\/p><p class=\"theme-wp-block gb-responsive-223590-identifier\">Acest instrument de analiz\u0103 se concentreaz\u0103 \u00een principal pe determinarea ce pondere au reclamele tale pe canale non-Amazon asupra v\u00e2nz\u0103rilor unui produs \u0219i compararea diferitelor platforme publicitare, reclame \u0219i formate \u00eentre ele.<\/p><p class=\"theme-wp-block gb-responsive-452509-identifier\">\u00centre timp, succesul post\u0103rilor, blogurilor \u0219i altor ac\u021biuni de marketing organic poate fi, de asemenea, urm\u0103rit \u00een leg\u0103tur\u0103 cu v\u00e2nz\u0103rile tale.<\/p><p class=\"theme-wp-block gb-responsive-861664-identifier\">Amazon Attribution se bazeaz\u0103 pe trei piloni strategici.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-575219-identifier\">Pilonul #1: Evaluare<\/h3><p class=\"theme-wp-block gb-responsive-444923-identifier\">Dac\u0103 vrei s\u0103 faci publicitate cu succes \u00een afara Amazon, trebuie s\u0103 analizezi ce efect au aceste activit\u0103\u021bi publicitare. Aceasta se \u00eencadreaz\u0103 sub primul pilon.<\/p><p class=\"theme-wp-block gb-responsive-818858-identifier\">Amazon Attribution arat\u0103 ce aduc cu adev\u0103rat Facebook Ads, Google Ads etc. Acest lucru \u00ee\u021bi permite s\u0103 vezi la ce forme de publicitate r\u0103spund clien\u021bii t\u0103i \u0219i pe ce platforme sunt activi. Este posibil ca Facebook Ads s\u0103 aduc\u0103 un succes imens altor comercian\u021bi online, dar publicul t\u0103u \u021bint\u0103 specific nu r\u0103spunde deloc sau doar minim la ele, deoarece prefer\u0103 s\u0103 foloseasc\u0103 TikTok. Continuarea investi\u021biei de bani \u00een aceast\u0103 platform\u0103 publicitar\u0103 ar fi neeconomic\u0103.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-51184-identifier\">Pilonul #2: Optimizeaz\u0103<\/h3><p class=\"theme-wp-block gb-responsive-316946-identifier\">Acum c\u0103 \u0219tii ce canale \u0219i formate rezoneaz\u0103 cu publicul t\u0103u \u021bint\u0103, este timpul s\u0103 optimizezi \u2013 al doilea pilon al Amazon Attribution.<\/p><p class=\"theme-wp-block gb-responsive-705081-identifier\">Cu ajutorul analizelor publicitare la cerere, campaniile pot fi chiar optimizate \u00een timp ce sunt \u00een desf\u0103\u0219urare. Acest lucru poate cre\u0219te semnificativ impactul \u0219i eficien\u021ba.<\/p><p class=\"theme-wp-block gb-responsive-551326-identifier\">Acest pas se refer\u0103 \u00een principal la direc\u021bionarea campaniilor online c\u0103tre public. Analizele versatile din modelul Amazon Attribution te vor ajuta \u00een acest sens.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-174863-identifier\">Pilonul #3: Planific\u0103<\/h3><p class=\"theme-wp-block gb-responsive-505181-identifier\">Al treilea pilon \u00ee\u021bi permite s\u0103 \u00ee\u021bi planifici m\u0103surile de marketing viitoare. Prin Amazon Attribution, \u00eenve\u021bi care dintre publicurile tale \u021bint\u0103 \u0219i strategii ofer\u0103 cel mai mare randament al investi\u021biei (ROI). \u00cen plus, diversele pagini de destina\u021bie \u00ee\u021bi permit s\u0103 ob\u021bii informa\u021bii variate despre clien\u021bii t\u0103i \u0219i comportamentul lor de cump\u0103rare. Acest lucru ofer\u0103, de asemenea, o perspectiv\u0103 asupra c\u0103ror formate rezoneaz\u0103 cel mai bine cu publicul t\u0103u \u021bint\u0103.<\/p><p class=\"theme-wp-block gb-responsive-481085-identifier\">Prin intermediul Consolei Amazon Attribution, pot fi desc\u0103rcate \u0219i rapoarte care con\u021bin informa\u021bii despre conversiile Amazon. Conversiile includ, de exemplu, vizualiz\u0103rile paginii de detalii a produsului (cunoscut\u0103 \u0219i sub denumirea de vizualiz\u0103ri ale paginii de detalii, sau DPV), ad\u0103ugarea produselor \u00een co\u0219ul de cump\u0103r\u0103turi \u0219i achizi\u021biile finalizate.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-960520-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-39549-identifier\">Amazon Attribution nu ofer\u0103 informa\u021bii despre c\u00e2t de bine performeaz\u0103 post\u0103rile pe alte platforme, ci mai degrab\u0103 despre cum influen\u021beaz\u0103 comportamentul de cump\u0103rare al clien\u021bilor t\u0103i prin clicurile pe reclamele tale \u0219i ajungerea la paginile produselor sau magazinele tale de brand. Dac\u0103 e\u0219ti interesat de aprecieri \u0219i interac\u021biuni pe re\u021belele sociale, ar trebui s\u0103 achizi\u021bionezi un instrument adecvat pentru re\u021belele sociale. \u00cen plus, informa\u021biile sunt limitate la mi\u0219c\u0103rile clien\u021bilor \u0219i traficul din afara Amazon.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-701247-identifier\">Cine poate folosi Amazon Attribution?<\/h3><p class=\"theme-wp-block gb-responsive-254620-identifier\">\u00cen Germania, to\u021bi v\u00e2nz\u0103torii profesioni\u0219ti care \u0219i-au \u00eenregistrat marca \u00een Registrul de M\u0103rci Amazon pot folosi \u00een prezent acest instrument. Agen\u021biile au, de asemenea, acces la acest serviciu. Pentru a accesa programul, po\u021bi folosi fie consola de autoservire, fie un instrument specific pentru Amazon Attribution care este conectat la API-ul de publicitate Amazon.<\/p><p class=\"theme-wp-block gb-responsive-472868-identifier\">Cu toate acestea, consola nu este disponibil\u0103 pentru toate pie\u021bele. Poate fi utilizat\u0103 \u00een Europa (cu excep\u021bia Olandei \u0219i Suediei), precum \u0219i pe pie\u021bele din SUA \u0219i Canada.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-569169-identifier\">Ce costuri are Amazon Attribution?<\/h3><p class=\"theme-wp-block gb-responsive-301731-identifier\">Instrumentul de analiz\u0103 este \u00een prezent disponibil gratuit. V\u00e2nz\u0103torii interesa\u021bi pot accesa Amazon Attribution prin consola de autoservire sau prin intermediul partenerilor Amazon Ads. Apropo, vei primi linkul Amazon Attribution c\u0103tre consola ta prin email dup\u0103 ce te \u00eenregistrezi.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-376674-identifier\">Cum func\u021bioneaz\u0103 Amazon Attribution?<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-840114-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090233\/what-is-amazon-attribution.jpeg\" alt=\"Ce este Amazon Attribution? A\u0219a \u00een\u021belegi parcursul clien\u021bilor t\u0103i.\" class=\"wp-image-56104\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090233\/what-is-amazon-attribution-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090233\/what-is-amazon-attribution-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090233\/what-is-amazon-attribution.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-956181-identifier\">Amazon Attribution folose\u0219te etichete pentru a urm\u0103ri comportamentul clien\u021bilor care au dat clic pe reclama ta \u00een afara pie\u021bei. Trebuie s\u0103 adaugi aceast\u0103 etichet\u0103 la URL-ul \u021bint\u0103 al reclamei tale. Acum Amazon poate atribui comportamentul unei reclame specifice. Apropo, Amazon Attribution urm\u0103re\u0219te \u0219i cum se comport\u0103 clien\u021bii care nu cump\u0103r\u0103 produsele tale. Acest lucru \u00ee\u021bi permite s\u0103 \u00een\u021belegi precis \u00een ce moment din parcursul clientului poten\u021bialii cump\u0103r\u0103tori abandoneaz\u0103 \u0219i s\u0103 lucrezi la aceste sl\u0103biciuni.<\/p><p class=\"theme-wp-block gb-responsive-267507-identifier\">\u00cen esen\u021b\u0103, principiul Amazon Attribution este similar cu cel al parametrilor UTM utiliza\u021bi de Google Analytics pentru urm\u0103rire.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-748916-identifier\">Ce KPI-uri po\u021bi m\u0103sura cu Amazon Attribution?<\/h3><p class=\"theme-wp-block gb-responsive-827163-identifier\">Dac\u0103 vrei s\u0103 folose\u0219ti Amazon Attribution, urm\u0103re\u0219ti KPI-uri specifice. Aceste metrici \u00ee\u021bi spun cum performeaz\u0103 o anumit\u0103 reclam\u0103, platform\u0103, public etc. Acestea includ, de exemplu, \u2026<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-181238-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-336678-identifier\">\u2026 impresiile, care \u00ee\u021bi spun c\u00e2\u021bi utilizatori au v\u0103zut reclama.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-229276-identifier\">\u2026 rata de clic, care indic\u0103 num\u0103rul total de clicuri generate de o anumit\u0103 reclam\u0103.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-12409-identifier\">\u2026 vizualiz\u0103rile paginii sau DPV care pot fi atribuite unei etichete de atribuire.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-435103-identifier\">\u2026 num\u0103rul de ac\u021biuni de ad\u0103ugare \u00een co\u0219 (ATC), care indic\u0103 c\u00e2t de des a fost ad\u0103ugat un produs \u00een co\u0219ul de cump\u0103r\u0103turi.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-53350-identifier\">\u2026 achizi\u021biile care au rezultat dintr-o m\u0103sur\u0103 publicitar\u0103.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-952864-identifier\">\u2026 venitul total generat de o reclam\u0103 pentru produsul promovat prin v\u00e2nz\u0103ri.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-140304-identifier\">Cum creez etichete \u00een Amazon Attribution?<\/h3><p class=\"theme-wp-block gb-responsive-184976-identifier\">Dup\u0103 ce s-au conectat la Consola Amazon Attribution, utilizatorii trebuie s\u0103 creeze un folder unde vor fi stocate campaniile. Apoi, utilizatorii pot ad\u0103uga produsele (sau ASIN-urile lor) care ar trebui s\u0103 fie promovate \u0219i urm\u0103rite.<\/p><p class=\"theme-wp-block gb-responsive-50535-identifier\">Instrumentul creeaz\u0103 apoi etichetele URL de care ai nevoie pentru a le specifica \u00eempreun\u0103 cu URL-ul \u021bint\u0103 \u00een reclamele externe Amazon, astfel \u00eenc\u00e2t clien\u021bii s\u0103 poat\u0103 fi urm\u0103ri\u021bi corespunz\u0103tor. Cu toate acestea, ar trebui s\u0103 folose\u0219ti etichetele doar dac\u0103 linkul duce direct la pagina de detalii a produsului corespunz\u0103tor.<\/p><p class=\"theme-wp-block gb-responsive-235214-identifier\">\u00cenainte de a \u00eencepe, totu\u0219i, ar trebui s\u0103 iei \u00een considerare ce anume vrei s\u0103 urm\u0103re\u0219ti cu Amazon Attribution. Ar trebui ca toate Facebook Ads s\u0103 aib\u0103 aceea\u0219i etichet\u0103 \u0219i toate Google Ads o etichet\u0103 diferit\u0103? Atunci po\u021bi compara bine aceste dou\u0103 platforme \u00eentre ele. Cu toate acestea, s-ar putea s\u0103 vrei s\u0103 analizezi formatele individuale de reclame separat pentru a vedea cum afecteaz\u0103 publicul t\u0103u \u021bint\u0103. \u00cen acest caz, trebuie s\u0103 folose\u0219ti etichete diferite pentru reclamele respective.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-859846-identifier\">Ce \u00ee\u021bi aduce accesul la Amazon Attribution?<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-283824-identifier\"><img decoding=\"async\" width=\"844\" height=\"563\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090349\/brand-amazon-attribution-beta.jpeg\" alt=\"Chiar dac\u0103 v\u00e2nz\u0103torii de\u021bin mai mult de o marc\u0103, Amazon Attribution este utilizabil. Faza beta a fost acum finalizat\u0103.\" class=\"wp-image-56107\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090349\/brand-amazon-attribution-beta-407x271.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090349\/brand-amazon-attribution-beta-768x512.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090349\/brand-amazon-attribution-beta.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-864412-identifier\">Gigantul online sus\u021bine c\u0103 acest instrument \u00ee\u021bi va cre\u0219te v\u00e2nz\u0103rile \u0219i va maximiza ROI. \u00centr-un studiu de caz realizat de <a href=\"https:\/\/advertising.amazon.com\/en-us\/blog\/introducing-amazon-attribution?ref_=a20m_us_p_attr_prmrntr\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Premier Nutrition<\/a>, ace\u0219tia raporteaz\u0103 chiar o cre\u0219tere a v\u00e2nz\u0103rilor de 96% comparativ cu trimestrul anterior \u0219i 322% comparativ cu anul precedent prin utilizarea Amazon Attribution.<\/p><p class=\"theme-wp-block gb-responsive-260659-identifier\">Dac\u0103 \u00ee\u021bi vei tripla v\u00e2nz\u0103rile este o alt\u0103 \u00eentrebare. Cu toate acestea, faptul este c\u0103 datele suplimentare ar trebui s\u0103 \u00ee\u021bi permit\u0103 s\u0103 tragi concluzii precise. \u00cen acest fel, po\u021bi descoperi ce \u00eei atrage pe clien\u021bii t\u0103i sau ce \u00eei \u00eempiedic\u0103 s\u0103 ia o decizie de cump\u0103rare. Cu aceast\u0103 cunoa\u0219tere, po\u021bi valorifica punctele tale forte \u0219i aborda sl\u0103biciunile tale. Ambele vor duce la cifre de v\u00e2nz\u0103ri mai mari.<\/p><p class=\"theme-wp-block gb-responsive-137113-identifier\">Un efect secundar pl\u0103cut este c\u0103 campaniile tale optimizate pe baza datelor din Amazon Attribution vor duce indirect la un rang organic mai bun. Cu c\u00e2t mai mul\u021bi clien\u021bi viziteaz\u0103 \u0219i convertesc pe paginile tale de produse, cu at\u00e2t mai bine <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/cum-functioneaza-de-fapt-algoritmul-amazon\/\">algoritmul Amazon<\/a> evalueaz\u0103 performan\u021ba ta \u0219i te claseaz\u0103 mai sus \u00een consecin\u021b\u0103.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-837359-identifier\">Cele mai bune practici: Cre\u0219te veniturile cu Amazon Attribution<\/h3><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-293690-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-627552-identifier\"><strong>\u00cen\u021belege instrumentul:<\/strong> Practic, nu po\u021bi strica nimic. A\u0219a c\u0103 nu ezita s\u0103 \u00eencepi cu un sistem simplu pentru a \u00een\u021belege instrumentul, de exemplu, cu o etichet\u0103 pe fiecare platform\u0103 publicitar\u0103 \u0219i experimenteaz\u0103 cu rezultatele.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-375353-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-311596-identifier\"><strong>Folose\u0219te etichete diferite pentru fiecare reclam\u0103:<\/strong> Odat\u0103 ce e\u0219ti mai familiarizat cu sistemul, po\u021bi trece la utilizarea unor etichete diferite pentru fiecare reclam\u0103. \u00cen acest fel, po\u021bi aduna informa\u021bii detaliate.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-457775-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-553601-identifier\"><strong>Investe\u0219te \u0219i optimizeaz\u0103:<\/strong> Acum po\u021bi descoperi care dintre m\u0103surile tale publicitare non-Amazon performeaz\u0103 bine \u0219i care nu \u00eendeplinesc a\u0219tept\u0103rile. Investe\u0219te mai mult buget \u00een campaniile puternice \u0219i optimizeaz\u0103-le pe cele slabe.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-18900-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-207764-identifier\"><strong>Folose\u0219te teste A\/B<\/strong> \u00een combina\u021bie cu Amazon Attribution: \u00cen acest fel, po\u021bi descoperi ce impact au mici modific\u0103ri \u2013 cum ar fi \u00een textul sau designul unei reclame.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-959879-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-541955-identifier\"><strong>Optimizeaz\u0103-\u021bi con\u021binutul:<\/strong> Reclamele tale s-ar putea s\u0103 nu performeze prost, dar dac\u0103 un DPV este rar urmat de un ATC sau chiar de o achizi\u021bie, atunci fie reclama ta pentru URL-ul \u021bint\u0103 nu este suficient de relevant\u0103, fie pagina de detalii a produsului t\u0103u, inclusiv <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/amazon-a-plus-content-hohe-conversion-rate\/\">con\u021binutul A+<\/a>, are nevoie de aten\u021bie.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-638883-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-278001-identifier\"><strong>Folose\u0219te retargetingul:<\/strong> Vezi c\u0103 publicitatea func\u021bioneaz\u0103 \u0219i pagina ta de produs produce cu s\u00e2rguin\u021b\u0103 ATC-uri, dar achizi\u021biile las\u0103 de dorit? Atunci ar putea merita s\u0103 te adresezi din nou acestor clien\u021bi pentru a-i convinge s\u0103 fac\u0103 o achizi\u021bie. <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-retargeting-atingerea-clientilor-in-afara-amazon-cu-targetarea-corecta\/\">Amazon ofer\u0103 de asemenea o solu\u021bie pentru aceasta cu retargetingul<\/a>.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-681733-identifier\">Concluzie<\/h2><p class=\"theme-wp-block gb-responsive-558706-identifier\">Cu Amazon Attribution, gigantul online a creat o modalitate pentru v\u00e2nz\u0103tori de a urm\u0103ri efectele campaniilor publicitare \u00een afara pie\u021bei. Etichetele generate automat sunt ad\u0103ugate la URL-ul \u021bint\u0103 folosit \u00een reclam\u0103, permi\u021b\u00e2nd programului s\u0103 urm\u0103reasc\u0103 ac\u021biunile poten\u021bialilor clien\u021bi.<\/p><p class=\"theme-wp-block gb-responsive-972161-identifier\">Dac\u0103 faci publicitate \u00een afara Amazon, Amazon Attribution este esen\u021bial. \u00cen acest fel, po\u021bi asigura c\u0103 publicitatea ta ajunge la publicul t\u0103u \u021bint\u0103. Po\u021bi construi pe baza celor mai performante campanii \u0219i elimina sl\u0103biciunile. Pentru a face acest lucru, extrage informa\u021bii din comportamentul publicului t\u0103u \u021bint\u0103. \u00cen ce moment din parcursul clientului scade conversia? Acest lucru \u00ee\u021bi spune multe despre oportunit\u0103\u021bile tale de optimizare. Pe termen lung, vei ob\u021bine mai multe venituri \u0219i vei cre\u0219te ROI-ul campaniilor tale online.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-78884-identifier\">\u00centreb\u0103ri frecvente<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1726218334929\"><strong class=\"schema-faq-question\"><strong>Ce este Amazon Attribution?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon Attribution este un instrument de analiz\u0103 care permite v\u00e2nz\u0103torilor de pe pia\u021b\u0103 s\u0103 \u00ee\u0219i urm\u0103reasc\u0103 eforturile publicitare pe platforme externe Amazon. \u00cen acest fel, KPI-uri precum impresiile \u0219i rata de clic a unei reclame sau achizi\u021biile atribuite unei reclame pot fi m\u0103surate.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726218352276\"><strong class=\"schema-faq-question\"><strong>Ce sunt ADS pe Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">&#8220;ADS&#8221; de obicei \u00eenseamn\u0103 &#8220;Publicitate Amazon&#8221; sau &#8220;Servicii de Publicitate Amazon.&#8221; Platforma de publicitate a Amazon permite advertiserilor s\u0103 \u00ee\u0219i promoveze produsele \u0219i brandurile pe site-ul Amazon pentru a cre\u0219te vizibilitatea, a viza clien\u021bii \u0219i a stimula v\u00e2nz\u0103rile. Exist\u0103 diferite tipuri de reclame care pot fi rulate prin Publicitatea Amazon, inclusiv Produse Sponsorizate, Branduri Sponsorizate \u0219i Reclame Sponsorizate Display. Aceste reclame apar pe diferite pagini din cadrul site-ului Amazon, dar exist\u0103 \u0219i servicii de la Amazon care permit publicitatea pe site-uri \u0219i platforme externe.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726218372245\"><strong class=\"schema-faq-question\"><strong>C\u00e2t cost\u0103 Amazon Attribution?<\/strong><\/strong> <p class=\"schema-faq-answer\">\u00cen prezent, accesul la Consola Amazon Attribution este gratuit.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726218385640\"><strong class=\"schema-faq-question\"><strong>Cine poate folosi Amazon Attribution?<\/strong><\/strong> <p class=\"schema-faq-answer\">\u00cen Germania, to\u021bi v\u00e2nz\u0103torii profesioni\u0219ti care \u0219i-au \u00eenregistrat brandul \u00een Registrul de Branduri Amazon pot folosi instrumentul. Agen\u021biile \u0219i furnizorii ter\u021bi au, de asemenea, acces \u0219i pot, de exemplu, s\u0103 urm\u0103reasc\u0103 publicitatea Amazon a clien\u021bilor lor.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726218403228\"><strong class=\"schema-faq-question\"><strong>Cum func\u021bioneaz\u0103 Amazon Attribution?<\/strong><\/strong> <p class=\"schema-faq-answer\">Programul creeaz\u0103 a\u0219a-numitele etichete pentru fiecare produs care urmeaz\u0103 s\u0103 fie publicitat, care sunt apoi ata\u0219ate la URL-ul \u021bint\u0103 al reclamei. Acest lucru face posibil\u0103 urm\u0103rirea impresiilor, clicurilor, vizualiz\u0103rilor paginilor de produse, achizi\u021biilor etc.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-982877-identifier has-small-font-size\">Creditele imaginilor \u00een ordinea imaginilor: \u00a9 Sutthiphong \u2013 stock.adobe.com \/ \u00a9 Junsei \u2013 stock.adobe.com \/ \u00a9 Jelena \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>A rula publicitate pe Amazon este un lucru, a ob\u021bine succes din acea publicitate este cu totul altceva. La urma urmei, cea mai bun\u0103 campanie cu Mike Tyson ca erou nu \u00ee\u021bi este de folos dac\u0103 nu rezoneaz\u0103 cu publicul t\u0103u \u021bint\u0103 \u2013 de exemplu, pentru c\u0103 vinzi oj\u0103 roz pentru micile prin\u021bese. Desigur, acest<\/p>\n","protected":false},"author":5,"featured_media":56098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1281],"tags":[],"class_list":["post-226473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicitate-cu-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ce este Amazon Attribution? (Inclusiv Cele Mai Bune Practici)<\/title>\n<meta name=\"description\" content=\"Cu Amazon Attribution, este posibil s\u0103 urm\u0103re\u0219ti campaniile publicitare \u00een afara Amazon. 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Her goal is to provide useful content that is practical and easy to understand, so that her readers can find the answers they are looking for quickly and effectively.","sameAs":["https:\/\/www.linkedin.com\/in\/anna-lena-schwab-0a63a5191\/"],"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/author\/lenaschwab\/"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/ce-este-amazon-attribution-cum-sa-intelegeti-parcursul-clientului-sa-optimizati-publicitatea-si-sa-cresteti-vanzarile\/#faq-question-1726218334929","position":1,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/ce-este-amazon-attribution-cum-sa-intelegeti-parcursul-clientului-sa-optimizati-publicitatea-si-sa-cresteti-vanzarile\/#faq-question-1726218334929","name":"Ce este Amazon Attribution?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Amazon Attribution este un instrument de analiz\u0103 care permite v\u00e2nz\u0103torilor de pe pia\u021b\u0103 s\u0103 \u00ee\u0219i urm\u0103reasc\u0103 eforturile publicitare pe platforme externe Amazon. \u00cen acest fel, KPI-uri precum impresiile \u0219i rata de clic a unei reclame sau achizi\u021biile atribuite unei reclame pot fi m\u0103surate.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/ce-este-amazon-attribution-cum-sa-intelegeti-parcursul-clientului-sa-optimizati-publicitatea-si-sa-cresteti-vanzarile\/#faq-question-1726218352276","position":2,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/ce-este-amazon-attribution-cum-sa-intelegeti-parcursul-clientului-sa-optimizati-publicitatea-si-sa-cresteti-vanzarile\/#faq-question-1726218352276","name":"Ce sunt ADS pe Amazon?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"\"ADS\" de obicei \u00eenseamn\u0103 \"Publicitate Amazon\" sau \"Servicii de Publicitate Amazon.\" Platforma de publicitate a Amazon permite advertiserilor s\u0103 \u00ee\u0219i promoveze produsele \u0219i brandurile pe site-ul Amazon pentru a cre\u0219te vizibilitatea, a viza clien\u021bii \u0219i a stimula v\u00e2nz\u0103rile. Exist\u0103 diferite tipuri de reclame care pot fi rulate prin Publicitatea Amazon, inclusiv Produse Sponsorizate, Branduri Sponsorizate \u0219i Reclame Sponsorizate Display. Aceste reclame apar pe diferite pagini din cadrul site-ului Amazon, dar exist\u0103 \u0219i servicii de la Amazon care permit publicitatea pe site-uri \u0219i platforme externe.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/ce-este-amazon-attribution-cum-sa-intelegeti-parcursul-clientului-sa-optimizati-publicitatea-si-sa-cresteti-vanzarile\/#faq-question-1726218372245","position":3,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/ce-este-amazon-attribution-cum-sa-intelegeti-parcursul-clientului-sa-optimizati-publicitatea-si-sa-cresteti-vanzarile\/#faq-question-1726218372245","name":"C\u00e2t cost\u0103 Amazon Attribution?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"\u00cen prezent, accesul la Consola Amazon Attribution este gratuit.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/ce-este-amazon-attribution-cum-sa-intelegeti-parcursul-clientului-sa-optimizati-publicitatea-si-sa-cresteti-vanzarile\/#faq-question-1726218385640","position":4,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/ce-este-amazon-attribution-cum-sa-intelegeti-parcursul-clientului-sa-optimizati-publicitatea-si-sa-cresteti-vanzarile\/#faq-question-1726218385640","name":"Cine poate folosi Amazon Attribution?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"\u00cen Germania, to\u021bi v\u00e2nz\u0103torii profesioni\u0219ti care \u0219i-au \u00eenregistrat brandul \u00een Registrul de Branduri Amazon pot folosi instrumentul. Agen\u021biile \u0219i furnizorii ter\u021bi au, de asemenea, acces \u0219i pot, de exemplu, s\u0103 urm\u0103reasc\u0103 publicitatea Amazon a clien\u021bilor lor.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/ce-este-amazon-attribution-cum-sa-intelegeti-parcursul-clientului-sa-optimizati-publicitatea-si-sa-cresteti-vanzarile\/#faq-question-1726218403228","position":5,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/ce-este-amazon-attribution-cum-sa-intelegeti-parcursul-clientului-sa-optimizati-publicitatea-si-sa-cresteti-vanzarile\/#faq-question-1726218403228","name":"Cum func\u021bioneaz\u0103 Amazon Attribution?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Programul creeaz\u0103 a\u0219a-numitele etichete pentru fiecare produs care urmeaz\u0103 s\u0103 fie publicitat, care sunt apoi ata\u0219ate la URL-ul \u021bint\u0103 al reclamei. Acest lucru face posibil\u0103 urm\u0103rirea impresiilor, clicurilor, vizualiz\u0103rilor paginilor de produse, achizi\u021biilor etc.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/posts\/226473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/comments?post=226473"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/posts\/226473\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/media\/56098"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/media?parent=226473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/categories?post=226473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/tags?post=226473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}