{"id":226485,"date":"2020-02-28T15:01:00","date_gmt":"2020-02-28T15:01:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/asa-economisiti-timp-si-bani-ca-vanzator-amazon-cu-automatizarea-inteligenta\/"},"modified":"2020-02-28T15:01:00","modified_gmt":"2020-02-28T15:01:00","slug":"asa-economisiti-timp-si-bani-ca-vanzator-amazon-cu-automatizarea-inteligenta","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/asa-economisiti-timp-si-bani-ca-vanzator-amazon-cu-automatizarea-inteligenta\/","title":{"rendered":"A\u0219a economisi\u021bi timp \u0219i bani ca v\u00e2nz\u0103tor Amazon cu automatizarea inteligent\u0103!"},"content":{"rendered":"

Mul\u021bi v\u00e2nz\u0103tori Amazon au un program str\u00e2ns. Trebuie achizi\u021bionate produse noi, stocul trebuie s\u0103 fie completat, clien\u021bii trebuie s\u0103 primeasc\u0103 produsele \u0219i s\u0103 aib\u0103 un punct de contact \u00een caz de probleme. La acestea se adaug\u0103 \u00eentre\u021binerea paginii de produs \u0219i analiza concuren\u021bei. Cu at\u00e2t de multe sarcini, te po\u021bi \u00eentreba unde \u00ee\u021bi este mintea. Solu\u021bia sunt instrumentele inteligente ale vremurilor noastre. Cuv\u00e2ntul cheie este, de asemenea, pe Amazon, foarte clar \u201eAutomatizare\u201d.<\/p>

Dar ce \u00eenseamn\u0103 asta? S\u0103 angajezi un mic robot care s\u0103 \u00ee\u021bi preia munca? Adev\u0103rat, poate c\u0103 nu am ajuns \u00eenc\u0103 at\u00e2t de departe. Cel pu\u021bin nu cu un buget limitat. Cu toate acestea, exist\u0103 c\u00e2teva modalit\u0103\u021bi de a automatiza procesele \u00een comer\u021bul t\u0103u Amazon. Dar despre asta mai t\u00e2rziu. Mai \u00eent\u00e2i, vrem s\u0103 clarific\u0103m ce \u00eenseamn\u0103 automatizarea pentru v\u00e2nz\u0103torii Amazon.<\/p>

Ce \u00eenseamn\u0103 \u201eAutomatizare\u201d pe Amazon?<\/h2>
\"Pe<\/figure>

Lexiconul economic de la\u00a0Onpulson<\/a>\u00a0propune urm\u0103toarea defini\u021bie: \u201eAutomatizarea este func\u021bionarea independent\u0103 a ma\u0219inilor, care reduce sau face inutil\u0103 comunicarea sau controlul uman, atunci c\u00e2nd totul decurge normal. Automatizarea a fost utilizat\u0103 pentru prima dat\u0103 de Ford Motor Company la sf\u00e2r\u0219itul anilor patruzeci. Este, de asemenea, denumit\u0103 mecanizare.\u201d<\/p>

\u0218i aceast\u0103 defini\u021bie este una dintre cele mai clare \u2013 dac\u0103 nu m\u0103 crede\u021bi, c\u0103uta\u021bi-o singuri pe Google!<\/p>

A\u0219adar, este vorba despre ma\u0219ini (sau \u0219i software) care func\u021bioneaz\u0103 independent \u2013 F\u0102R\u0102 ca oamenii s\u0103 fie nevoi\u021bi s\u0103 intervin\u0103. Automatizarea este, prin urmare, o mare ajutor pentru noi, deoarece ne preia sarcinile enervante \u0219i consumatoare de timp. \u00cen contextul Amazon, automatizarea proceselor de gestionare a stocurilor accelereaz\u0103 \u00een special \u00eendeplinirea comenzilor \u00een centrele logistice \u2013 \u0219i contribuie astfel la cre\u0219terea satisfac\u021biei clien\u021bilor. Dar \u0219i v\u00e2nz\u0103torii de pe pia\u021b\u0103 pot delega unele dintre sarcinile lor zilnice \u0219i pot vinde pe Amazon \u00eentr-un mod automatizat.<\/p>

Pentru cine merit\u0103 automatizarea?<\/h2>

Aceasta depinde \u00een mod clar de preferin\u021bele dumneavoastr\u0103.<\/p>

\u00cen principiu, ar trebui s\u0103 v\u0103 pune\u021bi urm\u0103toarele \u00eentreb\u0103ri (cu triunghiul mic \u00eenaintea \u00eentreb\u0103rii deschide\u021bi con\u021binut suplimentar):<\/p>

Vreau s\u0103 fiu sus\u021binut de un instrument inteligent \u0219i s\u0103 renun\u021b pu\u021bin la control?<\/h3>

Desigur, cine folose\u0219te anumite instrumente pentru automatizare pe Amazon renun\u021b\u0103 \u0219i la un pic de control. Dar este asta r\u0103u? Dac\u0103 a\u021bi angaja un nou angajat, a\u021bi face la fel. \u00cen schimb, vi se va prelua o cantitate semnificativ\u0103 de munc\u0103.<\/p>

De asemenea, nu da\u021bi totul \u00een \u201em\u00e2inile\u201d instrumentului. Mai degrab\u0103, \u00eei spune\u021bi instrumentului ce dori\u021bi \u0219i acesta va implementa exact ceea ce i-a\u021bi spus. De exemplu, unui Repricer dinamic \u00eei stabili\u021bi un pre\u021b maxim \u0219i un pre\u021b minim. Acum \u0219tie \u00een ce marj\u0103 se poate mi\u0219ca. Nu va stabili un pre\u021b sub pre\u021bul dumneavoastr\u0103 minim.<\/p>

Ce beneficii aduce instrumentul inteligent?<\/h3>

Desigur, ar trebui s\u0103 v\u0103 \u00eentreba\u021bi \u00eentotdeauna dac\u0103 afacerea dumneavoastr\u0103 pe Amazon beneficiaz\u0103 cu adev\u0103rat de automatizare sau de instrument. \u00cen \u0219tiin\u021ba economic\u0103, se vorbe\u0219te despre o analiz\u0103 cost-beneficiu, pe care fiecare individ o efectueaz\u0103 ra\u021bional la fiecare decizie. Desigur, nimeni nu face asta la FIECARE decizie. Cu toate acestea, exist\u0103 anumite situa\u021bii \u00een care acest lucru are sens. \u00cen special \u00een cazul investi\u021biilor.<\/p>

Dac\u0103 achizi\u021biona\u021bi un nou instrument, aceasta este de asemenea o investi\u021bie, care implic\u0103 costuri. Imagina\u021bi-v\u0103 c\u0103 sunte\u021bi complet mul\u021bumit de produsele pe care le vinde\u021bi \u0219i nu dori\u021bi cu siguran\u021b\u0103 s\u0103 ad\u0103uga\u021bi altele \u00een portofoliul dumneavoastr\u0103. Acum exist\u0103 un instrument automatizat care caut\u0103 exclusiv produse noi \u00een care ar trebui s\u0103 investi\u021bi.<\/p>

Beneficiul instrumentului este zero, deoarece nu \u00eel ve\u021bi folosi. Nu dori\u021bi s\u0103 ad\u0103uga\u021bi produse noi \u00een portofoliul dumneavoastr\u0103. Costurile pentru instrument sunt de 10\u20ac \u0219i, prin urmare, dep\u0103\u0219esc evident beneficiul. A\u0219adar, nu ar trebui s\u0103 investi\u021bi \u00een aceast\u0103 automatizare Amazon.<\/p>

Optimizarea ca beneficiu personal<\/h4>

Acum, este cu siguran\u021b\u0103 sensat s\u0103 v\u0103 actualiza\u021bi portofoliul de produse \u0219i s\u0103 ad\u0103uga\u021bi constant produse noi. Pe de o parte, afacerea dumneavoastr\u0103 cre\u0219te \u00een acest fel. Pe de alt\u0103 parte, un portofoliu diversificat v\u0103 face mai pu\u021bin vulnerabil la fluctua\u021biile pie\u021bei \u0219i la atacurile concuren\u021bei.<\/p>

Dac\u0103 vinde\u021bi exclusiv creioane \u0219i cererea pentru acestea scade, afacerea dumneavoastr\u0103 este amenin\u021bat\u0103. Pe de alt\u0103 parte, dac\u0103 vinde\u021bi creioane \u0219i pixuri, sunte\u021bi pu\u021bin mai bine preg\u0103tit \u00eempotriva unei posibile sc\u0103deri a cererii pentru creioane \u0219i v\u0103 pute\u021bi concentra pe afacerea cu pixuri.<\/p>

\u00cen acest caz, ave\u021bi cu siguran\u021b\u0103 un beneficiu de pe urma achizi\u021bion\u0103rii unui instrument Amazon pentru automatizare. S\u0103 presupunem c\u0103 ave\u021bi nevoie de dou\u0103 ore pentru a c\u0103uta produse noi \u0219i a le analiza rentabilitatea. La un salariu pe or\u0103 de cel pu\u021bin 9,35\u20ac, instrumentul v\u0103 economise\u0219te practic dou\u0103 ori 9,35\u20ac, adic\u0103 18,70\u20ac \u2013 beneficiul dumneavoastr\u0103. Costurile r\u0103m\u00e2n la 10\u20ac. \u00cen acest caz, beneficiul este mai mare dec\u00e2t costurile \u0219i ar trebui s\u0103 investi\u021bi \u00een instrument.<\/p>

Vorbe\u0219te mult, dar pe scurt: Dac\u0103 merit\u0103, ar trebui s\u0103 investi\u021bi \u00eentotdeauna! \u0218i da, chiar \u0219i atunci c\u00e2nd cost\u0103 bani \u2013 at\u00e2ta timp c\u00e2t beneficia\u021bi de pe urma acestuia, este o investi\u021bie ra\u021bional\u0103.<\/strong><\/p>

Sunt preg\u0103tit s\u0103 investesc pu\u021bini bani pentru mai mult\u0103 automatizare pe Amazon?<\/h3>

Ca de obicei, nu exist\u0103 nimic gratuit. Cu toate acestea, dac\u0103 a\u021bi ajuns la concluzia c\u0103 achizi\u021bia instrumentului este rentabil\u0103, nu ar trebui s\u0103 ezita\u021bi \u0219i s\u0103 investi\u021bi. Este clar: cine dore\u0219te s\u0103 beneficieze de instrumente inteligente trebuie s\u0103 investeasc\u0103 \u0219i pu\u021bini bani. Deoarece, \u00een general, nu ve\u021bi fi capabil s\u0103 oferi\u021bi mai mult\u0103 automatizare afacerii dumneavoastr\u0103 Amazon prin program\u0103ri proprii.<\/p>

Cu toate acestea, are sens s\u0103 analiza\u021bi mai atent condi\u021biile furnizorului \u00eenainte. Exist\u0103 poate o perioad\u0103 de prob\u0103 gratuit\u0103 pe care o pute\u021bi folosi? Care sunt condi\u021biile de anulare, dac\u0103 instrumentul nu ofer\u0103 ceea ce v-a\u021bi a\u0219teptat etc.?<\/p>

Ce aspecte pute\u021bi automatiza pe Amazon?<\/h2>

Ei bine, acum c\u0103 pute\u021bi decide dac\u0103 ave\u021bi nevoie de mai mult\u0103 automatizare pe Amazon, cu siguran\u021b\u0103 dori\u021bi s\u0103 \u0219ti\u021bi ce pute\u021bi automatiza. \u00cen continuare, sunt enumerate c\u00e2teva etape ale lan\u021bului de valoare, pe care le pute\u021bi selecta individual pentru a descoperi ce instrumente ar putea fi interesante.<\/p>

G\u0103sirea de produse noi<\/h3>

Dac\u0103 decide\u021bi s\u0103 v\u0103 extinde\u021bi afacerea \u0219i s\u0103 ad\u0103uga\u021bi\u00a0produse noi\u00a0<\/a>ofertelor dumneavoastr\u0103, ave\u021bi mai \u00eent\u00e2i o mul\u021bime de munc\u0103 de f\u0103cut. Trebuie s\u0103 g\u0103si\u021bi nu doar un produs, ci s\u0103-l analiza\u021bi \u0219i \u00een func\u021bie de mul\u021bi factori: Exist\u0103 suficient\u0103 cerere? Cum este pozi\u021bionat\u0103 concuren\u021ba? Este produsul profitabil? Exact aici intervin instrumentele inteligente. Toate aceste analize sunt efectuate automat \u0219i vi se vor afi\u0219a doar cele mai potrivite produse.<\/p>

Instrumentul \u201eProduct Discovery\u201d de la\u00a0Viral Launch<\/a>\u00a0este perfect pentru mai mult\u0103 automatizare Amazon \u00een afacerea dumneavoastr\u0103. G\u0103se\u0219te produse pentru dumneavoastr\u0103, care au un poten\u021bial ridicat. Instrumentul analizeaz\u0103 mii de produse \u0219i v\u0103 arat\u0103 doar cele mai bune. De asemenea, vi se afi\u0219eaz\u0103 \u0219i v\u00e2nz\u0103rile prognozate, astfel \u00eenc\u00e2t s\u0103 pute\u021bi lua o decizie bine fundamentat\u0103.<\/p>

\u00cen acest videoclip g\u0103si\u021bi din nou toate informa\u021biile despre instrument:<\/p>

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Gestionarea stocurilor<\/h3>

C\u00e2te articole din produsul dumneavoastr\u0103 ave\u021bi \u00een prezent pe stoc? Dac\u0103 acum trebuie s\u0103 merge\u021bi acolo pentru a le num\u0103ra, ar trebui s\u0103 v\u0103 g\u00e2ndi\u021bi serios dac\u0103 aceasta este cea mai bun\u0103 metod\u0103 de gestionare a stocurilor. Ar trebui s\u0103 \u0219ti\u021bi \u00een orice moment care este stocul dumneavoastr\u0103 actual \u0219i s\u0103 pute\u021bi anticipa c\u00e2t de mult re\u00eenc\u0103rcare ave\u021bi nevoie \u00een viitorul apropiat. \u00cen cele din urm\u0103, nu dori\u021bi s\u0103 ajunge\u021bi \u00een situa\u021bia de a nu putea livra clien\u021bilor dumneavoastr\u0103 pentru c\u0103 stocul este epuizat. Pe de alt\u0103 parte, v\u0103 cost\u0103 bani dac\u0103 stocul dumneavoastr\u0103 dep\u0103\u0219e\u0219te capacitatea de depozitare \u0219i trebuie s\u0103 extinde\u021bi sau s\u0103 externaliza\u021bi.<\/p>

Aici se ofer\u0103 un instrument inteligent numit\u00a0RELEX Solutions<\/a>. Pe l\u00e2ng\u0103 prognoze orientate c\u0103tre clien\u021bi, v\u0103 sprijin\u0103 \u00een planificarea, comandarea \u0219i stocarea bunurilor. Astfel, nu mai trebuie s\u0103 calcula\u021bi totul singuri \u0219i s\u0103 \u021bine\u021bi eviden\u021ba pe liste, ci primi\u021bi toate informa\u021biile centralizate \u00eentr-un singur sistem. Dac\u0103 ar trebui s\u0103 devin\u0103 o situa\u021bie critic\u0103, instrumentul v\u0103 ajut\u0103 chiar s\u0103 trece\u021bi de la un furnizor ieftin cu un timp de livrare lung la unul cu un timp de livrare mai scurt. Acest lucru este deosebit de important, deoarece furnizorii care sunt\u00a0out of stock<\/em>\u00a0nu c\u00e2\u0219tig\u0103\u00a0Buy Box pe Amazon<\/a>. Automatizarea se pl\u0103te\u0219te aici de dou\u0103 ori.<\/p>

Crearea unui produs pe Amazon<\/h3>

Crede\u021bi sau nu, dar exist\u0103 \u00eentr-adev\u0103r instrumente care scriu automatizat textele produselor dumneavoastr\u0103. A\u0219adar, nu c\u0103uta\u021bi un freelancer uman, ci unul bazat pe software.\u00a0Awantego<\/a>\u00a0promite chiar \u201eCon\u021binut unic\u201d, adic\u0103 con\u021binut original. \u0218i asta de la o ma\u0219in\u0103! Cum func\u021bioneaz\u0103? Datorit\u0103 inteligen\u021bei artificiale, instrumentul poate \u00een\u021belege semantica limbii \u0219i chiar contextul. Astfel, instrumentul \u0219tie c\u0103 o iarn\u0103 \u00een care sunt mai multe zile cu minus 20 de grade este o \u201eiarn\u0103 siberian\u0103\u201d. \u00cen acest mod, ob\u021bine\u021bi textul produsului dumneavoastr\u0103 \u00een c\u00e2teva minute.<\/p>

Dar ave\u021bi grij\u0103. Chiar dac\u0103 mai mult\u0103 automatizare pe Amazon poate face un business de succes, nu este \u00eentotdeauna avantajos s\u0103 fi\u021bi foarte rapid. Textele produselor \u0219i contextul A+ sunt extrem de importante pentru rata de conversie. A\u0219adar, verifica\u021bi cu siguran\u021b\u0103 textele create automat \u0219i adapta\u021bi-le \u00een func\u021bie de\u00a0tipurile de clien\u021bi<\/a>\u200b\u200b\u200b.<\/p>

Afi\u0219area \u0219i optimizarea publicit\u0103\u021bii<\/h3>

O automatizare destul de cunoscut\u0103 pe Amazon este automatizarea PPC, deoarece sarcinile asociate nu sunt tocmai cele mai populare. C\u00e2t de des trebuie s\u0103 ajusta\u021bi ofertele \u0219i cuvintele cheie pentru a fi \u00eentotdeauna actualizate \u0219i, prin urmare, profitabile? C\u00e2t timp v\u0103 ia s\u0103 stabili\u021bi \u0219i s\u0103 ajusta\u021bi bugetul pentru campaniile dumneavoastr\u0103 publicitare?<\/p>

Aici ofer\u0103\u00a0bidx<\/a>\u00a0solu\u021bii. Instrumentul inteligent analizeaz\u0103 continuu performan\u021ba anun\u021burilor dumneavoastr\u0103. Prin ajustarea autonom\u0103 a ofertelor \u0219i cuvintelor cheie, optimizeaz\u0103 de asemenea profitabilitatea campaniilor dumneavoastr\u0103. Pe l\u00e2ng\u0103 optimizarea campaniilor, instrumentul inteligent evalueaz\u0103 performan\u021ba dumneavoastr\u0103 \u0219i v\u0103 arat\u0103 rezultatele \u00eentr-un mod clar \u00een tabloul de bord.\u00a0<\/p>

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Bestellabwicklung<\/h3>

Stocarea \u0219i comisionarea produselor nu este u\u0219oar\u0103. Pentru comercian\u021bii care v\u00e2nd mai multe produse \u00een cantit\u0103\u021bi mari, garajul cu trei rafturi devine rapid prea mic \u0219i, mai ales, prea dezordonat. \u00cen cele din urm\u0103, articolele individuale nu doresc doar un loc pentru depozitare, ci trebuie s\u0103 fie g\u0103site rapid atunci c\u00e2nd sunt comandate. Deoarece acest proces se desf\u0103\u0219oar\u0103 dup\u0103 acela\u0219i model, este de asemenea potrivit pentru automatizare pe Amazon.<\/p>

\u00cen mod normal, \u00eendeplinirea comenzilor Amazon se desf\u0103\u0219oar\u0103 f\u0103r\u0103 automatizare cam a\u0219a: C\u00e2nd bunurile sunt cump\u0103rate de la dumneavoastr\u0103, pute\u021bi crea o a\u0219a-numit\u0103 list\u0103 de picking. Acolo nota\u021bi ce bunuri trebuie s\u0103 lua\u021bi din stoc, unde le g\u0103si\u021bi \u0219i le ordona\u021bi cel mai bine imediat dup\u0103 denumirile locurilor. Apoi, merge\u021bi cu lista dumneavoastr\u0103 la rafturi \u0219i o parcurge\u021bi, g\u0103sind produsele \u00een func\u021bie de denumirea locului, lu\u00e2ndu-le din raft \u0219i pun\u00e2ndu-le \u00eentr-o cutie de transport. Acest proces se nume\u0219te picking.<\/p>

Cu cutia de transport umplut\u0103, merge\u021bi la masa de ambalare. Acolo, bunurile sunt sortate dup\u0103 comenzi \u0219i \u2013 oh, minune! \u2013 ambalate. Pentru aceasta, ar trebui s\u0103 crea\u021bi o list\u0103 de ambalare, \u00een care s\u0103 nota\u021bi ce articole apar\u021bin fiec\u0103rui pachet \u0219i cui trebuie s\u0103 fie trimise. De asemenea, se creeaz\u0103 \u0219i se ata\u0219eaz\u0103 factura, eticheta de expediere \u0219i num\u0103rul de urm\u0103rire a expedierii. Apoi, predai pachetul furnizorului dumneavoastr\u0103 de servicii de expediere.<\/p>

Neclar \u00een cazul mai multor comenzi pe zi<\/h4>

\u00cen cazul \u00een care ave\u021bi pu\u021bine comenzi pe zi, acest proces poate fi gestionat manual, dar de \u00eendat\u0103 ce trebuie s\u0103 expedia\u021bi mai multe pachete pe zi, devine rapid neclar \u0219i bunurile selectate se amestec\u0103. Aici ajut\u0103 s\u0103 supune\u021bi logistica dumneavoastr\u0103 Amazon unei automatiz\u0103ri. De exemplu, pute\u021bi avea listele de picking \u0219i ambalare create automat, \u00een loc s\u0103 trece\u021bi manual prin toate comenzile \u0219i s\u0103 le rezuma\u021bi. De asemenea, codurile de bare de pe bunuri v\u0103 ajut\u0103 s\u0103 sorta\u021bi articolele dup\u0103 pachete.<\/p>

Cu instrumente inteligente precum\u00a0Pick & Pack de la Afterbuy, nu doar c\u0103 listele dumneavoastr\u0103 sunt create automat. La masa de ambalare, trebuie doar s\u0103 scana\u021bi codul de bare de pe bunuri \u0219i ve\u021bi primi toate informa\u021biile de care ave\u021bi nevoie. Acestea includ adresa clientului \u0219i con\u021binutul pachetului. Odat\u0103 ce a\u021bi ambalat pachetul, pute\u021bi imprima imediat factura \u0219i eticheta de expediere prin intermediul instrumentului \u0219i le pute\u021bi ata\u0219a pachetului. O armat\u0103 de liste individuale este astfel rezumat\u0103 \u0219i primi\u021bi doar informa\u021biile de care ave\u021bi cu adev\u0103rat nevoie pentru comanda Amazon \u2013 mul\u021bumit\u0103 automatiz\u0103rii!<\/p>

Aici g\u0103si\u021bi din nou toate informa\u021biile despre instrument \u00een format video:<\/p>

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Rechnung erstellen<\/h3>

(Dac\u0103 utiliza\u021bi Afterbuy, a\u021bi bifat deja acest pas \u00een procesul de \u00eendeplinire a comenzilor.)<\/p>

Bunurile sunt a\u0219adar selectate \u0219i ambalate \u2013 astfel, gata pentru expediere. Ce mai lipse\u0219te este factura. Ura \u2013 scrierea facturii \u2013 NU! Cine nu ar dori s\u0103 scape de acest pas enervant al unei comenzi pe Amazon printr-o automatizare inteligent\u0103?<\/p>

Aici intervine\u00a0billbee<\/a>. Odat\u0103 configurat, instrumentul trimite automat facturi clien\u021bilor dumneavoastr\u0103. \u00cen prealabil, pute\u021bi ajusta textul \u0219i subiectul e-mailurilor automatizate. De asemenea, pute\u021bi decide pe ce cale clientul \u00ee\u0219i va primi factura, fie prin sistemul de mailing Amazon, fie prin e-mail.\u00a0<\/p>

Un tutorial pentru trimiterea automat\u0103 a facturilor cu Billbee \u00eel g\u0103si\u021bi aici:<\/p>

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Monitorizarea \u0219i optimizarea performan\u021bei<\/h3>

Cine conduce o afacere trebuie, vr\u00e2nd-nevr\u00e2nd, s\u0103 se ocupe de performan\u021ba acesteia. Dar cine ar dori s\u0103 calculeze zilnic venitul sau prognozele privind poten\u021bialele de v\u00e2nzare ale produselor sale? Aici intervin ajutoare specializate precum SELLERLOGIC Business Analytics<\/a>. Instrumentul utilizeaz\u0103 date complexe pentru a prezenta simplificat performan\u021ba produselor pe un cont \u0219i\/sau pia\u021b\u0103 Amazon. Datele pot fi utilizate intuitiv \u0219i filtrate personalizat. Cu SELLERLOGIC Business Analytics, pute\u021bi identifica rapid produsele nerentabile \u0219i costurile care necesit\u0103 optimizare \u0219i pute\u021bi ini\u021bia ajust\u0103ri strategice corespunz\u0103toare.\u00a0<\/p>

Pe l\u00e2ng\u0103 instrumentele care urm\u0103resc performan\u021ba dumneavoastr\u0103, exist\u0103 \u0219i c\u00e2teva care o optimizeaz\u0103 \u00een continuare. Acestea includ cu siguran\u021b\u0103 Repricer.<\/p>

G\u00e2ndi\u021bi-v\u0103 c\u00e2t de mult efort a\u021bi trebui s\u0103 depune\u021bi \u00een stabilirea pre\u021burilor pe Amazon f\u0103r\u0103 o automatizare corespunz\u0103toare: ar trebui s\u0103 monitoriza\u021bi concuren\u021ba non-stop \u0219i s\u0103 reac\u021biona\u021bi imediat la orice ac\u021biuni. Concurentul dumneavoastr\u0103 scade pre\u021bul? Trebuie s\u0103-l reduce\u021bi imediat \u0219i pe al dumneavoastr\u0103, altfel pierde\u021bi Buy Box \u0219i poten\u021biali cump\u0103r\u0103tori. Dac\u0103 se \u00eent\u00e2mpl\u0103 asta \u00een timp ce lucra\u021bi, este o problem\u0103. Dar ce se \u00eent\u00e2mpl\u0103 dac\u0103 se \u00eent\u00e2mpl\u0103 \u00een timp ce v\u0103 relaxa\u021bi pe canapea dup\u0103 munc\u0103? Sau dac\u0103 concurentul decide s\u0103-\u0219i schimbe pre\u021bul nu o dat\u0103, ci de mai multe ori pe zi?<\/p>

Aici sunt dou\u0103 posibilit\u0103\u021bi:<\/p>

1. Sunte\u021bi activ non-stop.<\/p>

2. Apela\u021bi la ajutor sub form\u0103 de un smart\u00a0Repricers<\/a>.<\/p>

A\u0219adar, investi\u021bi \u00eentr-un instrument care se ocup\u0103 de ajustarea automat\u0103 a pre\u021burilor pe Amazon. Un efect secundar pl\u0103cut, atunci c\u00e2nd investi\u021bi \u00eentr-un Repricer dinamic precum cel de la SELLERLOGIC: Pre\u021bul nu scade doar. Noua dumneavoastr\u0103 \u201eangajat\u0103\u201d inteligent\u0103 \u00eencearc\u0103, \u00een primul r\u00e2nd, s\u0103 v\u0103 plaseze \u00een Buy Box. Odat\u0103 ce acest lucru este realizat, \u00eens\u0103, cre\u0219te din nou pre\u021bul, c\u00e2t mai mult posibil \u2013 \u0219i ob\u021bine astfel cel mai bun pre\u021b pentru dumneavoastr\u0103.<\/p>

Gestionarea retururilor<\/h3>

Cine este activ \u00een comer\u021bul electronic \u0219tie c\u0103 retururile nu sunt evitabile, mai ales pe Amazon, indiferent de automatizare. Uneori, produsul nu se potrive\u0219te, alteori nu place, pentru a men\u021biona doar dou\u0103 dintre numeroasele motive pentru retururi. Cu toate acestea, de obicei mai exist\u0103 ceva ce poate fi optimizat.<\/p>

Pentru a face procesul c\u00e2t mai simplu \u0219i pl\u0103cut pentru client, ar trebui s\u0103 opta\u021bi pentru automatizare. Instrumente precum\u00a0shipcloud.io<\/a>\u00a0v\u0103 ofer\u0103 o solu\u021bie complet\u0103 pentru aceasta. Astfel, pute\u021bi oferi clien\u021bilor dumneavoastr\u0103 un portal pentru retururi, \u00een care cump\u0103r\u0103torul poate ini\u021bia returul singur \u0219i poate alege, printre altele, un furnizor de servicii de expediere. Apoi, el prime\u0219te eticheta de expediere foarte simplu prin PDF sau e-mail. \u00cen plus, ve\u021bi primi o prezentare general\u0103 cu starea actual\u0103 a returului \u0219i a statutului de expediere. Astfel, nu doar c\u0103 facilita\u021bi procesul pentru client, ci \u0219i pentru dumneavoastr\u0103! <\/p>

Buchhaltung<\/h3>

Una dintre sarcinile care par a fi cele mai nepopulare pentru un proprietar de afacere este, f\u0103r\u0103 \u00eendoial\u0103, contabilitatea. Venituri, cheltuieli, impozite… mul\u021bi simt deja o durere de cap doar citind despre acestea. Ce-ar fi dac\u0103 am putea delega aceast\u0103 sarcin\u0103 nepl\u0103cut\u0103? Dar merit\u0103 s\u0103 angajezi un propriul angajat pentru asta?<\/p>

Solu\u021bia: Instrumente! Prin metoda dumneavoastr\u0103 de lucru inteligent\u0103, acestea pot acoperi rapid multe procese \u0219i primi\u021bi imediat rezultatele.\u00a0BuchhaltungsButler<\/a>\u00a0este un bun exemplu \u00een acest sens. Instrumentul recunoa\u0219te, sorteaz\u0103 \u0219i contabilizeaz\u0103 automat documentele dumneavoastr\u0103. A\u0219adar, trebuie doar s\u0103 \u00eenc\u0103rca\u021bi documentele \u00een instrument \u0219i toate datele sunt preg\u0103tite pentru dumneavoastr\u0103 \u0219i pentru consultantul dumneavoastr\u0103 fiscal. De asemenea, pute\u021bi crea direct \u00een instrument facturi \u0219i multe altele. O adev\u0103rat\u0103 u\u0219urare a muncii pentru v\u00e2nz\u0103torii Amazon, datorit\u0103 automatiz\u0103rii!<\/p>

Aici pute\u021bi viziona din nou instrumentul \u00een format video:<\/p>

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Amazon FBA: Automatizare simpl\u0103<\/h2>

Ce-ar fi dac\u0103 a\u021bi putea automatiza mai multe sarcini dintr-o dat\u0103? Procesarea comenzilor, serviciul pentru clien\u021bi, gestionarea retururilor. Toate acestea pot fi realizate de FBA pentru dumneavoastr\u0103. Gigantul online \u0219i logistic Amazon a perfec\u021bionat toate aceste procese \u0219i le ofer\u0103 ca serviciu \u0219i v\u00e2nz\u0103torilor de pe pia\u021ba sa. Cei care utilizeaz\u0103 Amazon \u0219i FBA ca automatizare deleg\u0103 \u00eentregul proces de \u00eendeplinire, de la stocare p\u00e2n\u0103 la retur.<\/p>

\u00cen giganticele centre logistice, fiecare produs are locul s\u0103u. C\u00e2nd un articol este comandat, raftul corespunz\u0103tor se deplaseaz\u0103 c\u0103tre ambalator \u0219i este ambalat de acesta \u00een cutia perfect\u0103. \u00centregul proces de picking este, a\u0219adar, preluat automat de robo\u021bi.<\/p>

De asemenea, la ambalarea bunurilor, instrumentele inteligente influen\u021beaz\u0103 desf\u0103\u0219urarea evenimentelor: acestea indic\u0103 ambalatorilor ce cutie trebuie folosit\u0103 pentru produsul care urmeaz\u0103 s\u0103 fie ambalat. Pentru aceasta, se selecteaz\u0103 cutia optim\u0103 pe baza dimensiunii \u0219i greut\u0103\u021bii \u0219i este afi\u0219at\u0103 angajatului.<\/p>

Cine dore\u0219te s\u0103 arunce o privire \u00eentr-un astfel de centru logistic poate s\u0103 se uite aici:<\/p>

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De asemenea, serviciul pentru clien\u021bi de la Amazon este perfect orientat spre client. Cei care au o problem\u0103 sunt consulta\u021bi imediat \u00eentr-un mod profesionist \u0219i prietenos. P\u00e2n\u0103 la urm\u0103, clientul este pe primul loc la Amazon, iar toate procesele sunt concepute pentru a crea o experien\u021b\u0103 perfect\u0103 pentru client.<\/p>

La fel de prietenos cu utilizatorul este \u0219i gestionarea retururilor gigantului din comer\u021bul electronic. Pur \u0219i simplu imprima\u021bi o etichet\u0103 de retur \u0219i totul este rezolvat pentru client. De aici \u00eencolo, Amazon preia.<\/p>

Dar \u0219i aici se aplic\u0103: Nimeni nu este perfect.<\/p>

C\u0103 \u00een centrele logistice ale Amazon lucrurile sunt \u00een plin\u0103 desf\u0103\u0219urare, cu siguran\u021b\u0103 \u0219ti\u021bi deja. Aici pot ap\u0103rea erori FBA. Acestea se pot \u00eent\u00e2mpla, dar nu trebuie s\u0103 r\u0103m\u00e2n\u0103 neobservate. \u00cen SellerCentral g\u0103si\u021bi \u0219i rapoartele FBA. Acestea pot fi fie verificate manual \u0219i examinate pentru erori, fie pute\u021bi utiliza un instrument inteligent Amazon pentru automatizare.<\/p>

Lost & Found<\/a>\u00a0analizeaz\u0103 pentru dumneavoastr\u0103 rapoartele FBA \u0219i caut\u0103 erori. De \u00eendat\u0103 ce g\u0103se\u0219te unele, preg\u0103te\u0219te automat o scrisoare c\u0103tre Amazon pentru dumneavoastr\u0103, care con\u021bine toate detaliile relevante ale cazului. Cu Copy \u0219i Paste, transfera\u021bi totul \u00een SellerCentral \u0219i cererea dumneavoastr\u0103 de rambursare este depus\u0103. <\/p>

Concluzie<\/h2>

Cine dore\u0219te s\u0103 \u00ee\u0219i economiseasc\u0103 munc\u0103 va g\u0103si cu siguran\u021b\u0103 unul sau alt instrument potrivit. Exist\u0103 cele mai variate modalit\u0103\u021bi de a facilita sarcinile zilnice ale afacerii prin instrumente automatizate. Acest lucru \u00eencepe cu picking-ul, se extinde la ajustarea automat\u0103 a pre\u021burilor pe Amazon \u0219i se \u00eencheie cu sarcina enervant\u0103 de a g\u0103si numeroasele erori FBA.<\/p>

Dar, ca \u00eentotdeauna, fiecare utilizator ar trebui s\u0103 se \u00eentrebe ce a\u0219teapt\u0103 de la aceasta \u0219i dac\u0103 instrumentul poate \u00eendeplini aceste cerin\u021be. \u00cens\u0103, cu o mic\u0103 analiz\u0103 critic\u0103, aceasta nu ar trebui s\u0103 fie o problem\u0103 \u0219i v\u0103 pute\u021bi face via\u021ba ca v\u00e2nz\u0103tor Amazon mai u\u0219oar\u0103 prin automatizare.<\/p>\t\t

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\n\t\t\t\tCum s\u0103: \u00cen 4 pa\u0219i c\u0103tre planul de ac\u021biune perfect pentru Amazon!<\/a>\n\t\t\t<\/div>\n\t\t\t
\u00cenainte, fiecare comerciant de pe pia\u021b\u0103 avea temeri: blocarea contului s\u0103u de v\u00e2nz\u0103tor Amazon sau suspendarea dreptului de v\u00e2nzare. \u00cen cel mai bun caz, prin intermediul platformei online se realizeaz\u0103 doar un venit suplimentar mic; \u00een cel mai r\u0103u caz, de pe…<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Profitabel\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tProfitabel auf Amazon verkaufen: 6 Regeln, um dem hohen Konkurrenzdruck zu begegnen!<\/a>\n\t\t\t<\/div>\n\t\t\t
Amazon ist ein Haifischbecken. Wo noch vor wenigen Jahren Goldgr\u00e4berstimmung herrschte, tummeln sich nun unz\u00e4hlige FBA-H\u00e4ndler, Private Label-Verk\u00e4ufer und Markenhersteller, die alle nur eines wollen: Geld verdienen, Gewinn machen, Profite verzeichnen. Nich…<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"International\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tComer\u021b electronic transfrontalier cu Amazon: Cum s\u0103 reu\u0219e\u0219ti \u00een v\u00e2nz\u0103rile interna\u021bionale<\/a>\n\t\t\t<\/div>\n\t\t\t
De fapt, nu exist\u0103 niciun motiv pentru care v\u00e2nz\u0103torii Amazon s\u0103 nu-\u0219i v\u00e2nd\u0103 produsele la nivel interna\u021bional. Poate doar: birocra\u021bia. Cu toate acestea, gigantul comer\u021bului electronic \u00eencearc\u0103 s\u0103 atenueze acest lucru f\u0103c\u00e2nd c\u00e2t mai u\u0219or posibil pentru compa…<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

Credite pentru imagini \u00een ordinea imaginilor: \u00a9 artinspiring \u2013 stock.adobe.com \/ \u00a9 bakhtiarzein \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Mul\u021bi v\u00e2nz\u0103tori Amazon au un program str\u00e2ns. Trebuie achizi\u021bionate produse noi, stocul trebuie s\u0103 fie completat, clien\u021bii trebuie s\u0103 primeasc\u0103 produsele \u0219i s\u0103 aib\u0103 un punct de contact \u00een caz de probleme. La acestea se adaug\u0103 \u00eentre\u021binerea paginii de produs \u0219i analiza concuren\u021bei. Cu at\u00e2t de multe sarcini, te po\u021bi \u00eentreba unde \u00ee\u021bi este mintea.<\/p>\n","protected":false},"author":5,"featured_media":2693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1323],"tags":[],"class_list":["post-226485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sfaturi-amp-trucuri"],"yoast_head":"\nCum s\u0103 economisi\u021bi timp \u0219i bani pe Amazon prin automatizare inteligent\u0103<\/title>\n<meta name=\"description\" content=\"V\u0103 ar\u0103t\u0103m cum pute\u021bi economisi timp \u0219i bani ca v\u00e2nz\u0103tor Amazon prin automatizarea afacerii dumneavoastr\u0103! 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