{"id":226494,"date":"2021-04-29T10:00:00","date_gmt":"2021-04-29T10:00:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/de-ce-amazon-fba-este-de-asemenea-o-idee-buna-pentru-vanzatorii-de-marca-proprie\/"},"modified":"2021-04-29T10:00:00","modified_gmt":"2021-04-29T10:00:00","slug":"de-ce-amazon-fba-este-de-asemenea-o-idee-buna-pentru-vanzatorii-de-marca-proprie","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/de-ce-amazon-fba-este-de-asemenea-o-idee-buna-pentru-vanzatorii-de-marca-proprie\/","title":{"rendered":"De ce Amazon FBA este, de asemenea, o idee bun\u0103 pentru v\u00e2nz\u0103torii de marc\u0103 proprie"},"content":{"rendered":"

Oricine vinde propria marc\u0103 proprie<\/a> pe Amazon poate folosi FBA<\/a> la fel de eficient ca v\u00e2nz\u0103torii de bunuri de marc\u0103. De\u0219i \u00een acest caz \u0219ansa crescut\u0103 de a c\u00e2\u0219tiga Buy Box nu este tentant\u0103, FBA reprezint\u0103 experien\u021ba perfect\u0103 a clientului, iar clien\u021bii mul\u021bumi\u021bi revin. \u00cen plus, o mul\u021bime de munc\u0103 este preluat\u0103 de pe umerii t\u0103i \u2013 logistic\u0103 de cuvinte cheie.<\/p>

Aici vei \u00eenv\u0103\u021ba cum Amazon FBA poate sus\u021bine afacerea ta de marc\u0103 proprie <\/strong>. S\u0103 arunc\u0103m mai \u00eent\u00e2i o alt\u0103 privire asupra a ceea ce este FBA \u0219i cum func\u021bioneaz\u0103.<\/p>

Ce este Fulfillment By Amazon (FBA)?<\/h2>

\u00cen ultimele decenii, gigantul online a reu\u0219it s\u0103-\u0219i perfec\u021bioneze procesele de \u00eendeplinire. Experien\u021ba sa \u0219i, nu \u00een ultimul r\u00e2nd, echipamentele tehnice permit procesarea expedierilor \u00eentr-un timp foarte scurt. Dar contactul cu clien\u021bii \u0219i gestionarea retururilor sunt, de asemenea, acoperite cu FBA.<\/p>

Pentru a utiliza Amazon FBA <\/strong>, v\u00e2nz\u0103torii \u00ee\u0219i trimit bunurile la unul dintre centrele logistice ale gigantului e-commerce. De aici, Amazon preia \u0219i ini\u021bial stocheaz\u0103 bunurile. C\u00e2nd un client comand\u0103 produsul corespunz\u0103tor, acesta este selectat, ambalat \u0219i expediat. Marea parte a acestui proces este automatizat\u0103, a\u0219a c\u0103 po\u021bi vedea robo\u021bi la lucru \u00een multe centre logistice.<\/p>

Dar serviciul FBA nu se \u00eencheie cu expedierea. Dac\u0103 apar probleme de livrare sau clien\u021bii sunt nemul\u021bumi\u021bi de produsele primite, gigantul livr\u0103rilor preia \u0219i aceste procese. Gestionarea retururilor \u0219i serviciul pentru clien\u021bi \u00eendeplinesc standardele \u00eenalte \u00een ceea ce prive\u0219te satisfac\u021bia clien\u021bilor.<\/p>

La Amazon, clien\u021bii sunt \u00eentotdeauna \u00een centrul aten\u021biei. Toate deciziile \u0219i procesele trebuie s\u0103 fie realizate \u00een interesul lor. Astfel, programul Amazon FBA poate ajuta \u0219i v\u00e2nz\u0103torii de marc\u0103 proprie. Deoarece experien\u021ba general\u0103 perfect\u0103 a clientului las\u0103 o impresie bun\u0103 \u0219i satisf\u0103cut\u0103 asupra cump\u0103r\u0103torilor, ace\u0219tia vor cump\u0103ra din nou de la ace\u0219ti v\u00e2nz\u0103tori.<\/p>

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Ce este marca proprie?<\/h2>

V\u00e2nz\u0103torii care nu doresc s\u0103 v\u00e2nd\u0103 bunuri de marc\u0103<\/a>, de exemplu, pentru a evita competi\u021bia pentru Buy Box, pot s\u0103-\u0219i \u00eenfiin\u021beze propria marc\u0103 \u0219i s\u0103 construiasc\u0103 o a\u0219a-numit\u0103 marc\u0103 proprie. Pentru acest model de afaceri, v\u00e2nz\u0103torii pot achizi\u021biona produse \u0219i le pot imprima cu eticheta lor proprie.<\/p>

Aceasta le permite v\u00e2nz\u0103torilor de marc\u0103 proprie s\u0103-\u0219i construiasc\u0103 propria prezen\u021b\u0103 de marc\u0103 \u0219i s\u0103-\u0219i proiecteze propria pagin\u0103 de detalii a produsului. Competi\u021bia pentru Buy Box este eliminat\u0103, deoarece ei sunt pur \u0219i simplu singurii v\u00e2nz\u0103tori ai produsului. Cu toate acestea, exist\u0103 competi\u021bie \u00een rezultatele c\u0103ut\u0103rii. De exemplu, dac\u0103 clien\u021bii caut\u0103 o hus\u0103 de telefon, primesc un impresionant “peste 50.000 de rezultate.”<\/p>

\u00cen plus, profiturile mai mari sunt posibile atunci c\u00e2nd vinzi propria marc\u0103 dec\u00e2t atunci c\u00e2nd vinzi bunuri de marc\u0103. Po\u021bi g\u0103si mai multe avantaje \u0219i dezavantaje ale m\u0103rcilor proprii \u00een articolul nostru de blog: Marc\u0103 proprie pe Amazon \u2013 ideea de afaceri \u00een 2020 sau o relicv\u0103 a trecutului?<\/a><\/p>

Cum pot v\u00e2nz\u0103torii de marc\u0103 proprie<\/strong> s\u0103 beneficieze de FBA<\/strong>? <\/h2>
\"Amazon<\/figure><\/div>

Avantajele FBA constau \u00een principal \u00een faptul c\u0103 v\u00e2nz\u0103torii au o mul\u021bime de munc\u0103 preluat\u0103 de pe umerii lor. La urma urmei, nu doar o mare parte din logistic\u0103 este eliminat\u0103, ci \u0219i munca \u00een serviciul pentru clien\u021bi.<\/p>

Pentru marcarea proprie, Amazon FBA \u00eenseamn\u0103 c\u0103 v\u00e2nz\u0103torii au mai mult timp s\u0103 investeasc\u0103 \u00een dezvoltarea propriei m\u0103rci. La urma urmei, importan\u021ba brandingului \u0219i marketingului joac\u0103 un rol semnificativ aici. A avea propria marc\u0103 este pl\u0103cut, dar dac\u0103 nimeni nu o cunoa\u0219te (sau nu poate s\u0103 o cunoasc\u0103), acest drum nu este profitabil.<\/p>

Pe l\u00e2ng\u0103 u\u0219urarea de la munc\u0103, costurile pentru propriul depozit \u0219i angaja\u021bii poten\u021biali sunt, de asemenea, eliminate. Pentru c\u0103, dincolo de o anumit\u0103 dimensiune, garajul pur \u0219i simplu nu mai este suficient. Aici, o bun\u0103 gestionare a stocurilor este esen\u021bial\u0103, deoarece este prea u\u0219or s\u0103 pierzi din vedere care articol este stocat unde \u0219i care sunt nivelurile respective de stoc.<\/p>

Afacerea Amazon FBA a unui v\u00e2nz\u0103tor de marc\u0103 proprie garanteaz\u0103, de asemenea, cea mai rapid\u0103 expediere. Livrarea \u00een aceea\u0219i zi sau a doua zi este a\u0219teptat\u0103 de mul\u021bi clien\u021bi pe Amazon \u2013 \u0219i mul\u021bi v\u00e2nz\u0103tori o ofer\u0103 de asemenea. Dac\u0103 clien\u021bii au de ales \u00eentre dou\u0103 produse similare care le plac la fel de bine, dar unul este livrat m\u00e2ine \u0219i cel\u0103lalt s\u0103pt\u0103m\u00e2na viitoare, pe care crede\u021bi c\u0103 \u00eel vor cump\u0103ra?<\/p>

Amazon FBA ajut\u0103 de asemenea \u00een marcarea proprie prin standarde extrem de ridicate \u00een ceea ce prive\u0219te serviciul pentru clien\u021bi. A\u0219a cum s-a men\u021bionat deja, clien\u021bii sunt \u00eentotdeauna prioritatea principal\u0103 la Amazon. Toate procesele sunt concepute \u00een interesul lor. Acest lucru este valabil \u00een special pentru serviciul pentru clien\u021bi. Gigantul online dispune de o echip\u0103 mare, bine preg\u0103tit\u0103, care este \u00eentotdeauna prietenoas\u0103, orientat\u0103 spre solu\u021bii \u0219i u\u0219or accesibil\u0103.<\/p>

Aceasta duce, \u00een mod natural, la o satisfac\u021bie ridicat\u0103 a clien\u021bilor \u0219i la o mare probabilitate ca ace\u0219ti clien\u021bi s\u0103 cumpere din nou de la Amazon \u0219i, astfel, de la tine. De fapt, o bun\u0103 gestionare a retururilor poate duce chiar la o cre\u0219tere a loialit\u0103\u021bii clien\u021bilor, deoarece construie\u0219te \u00eencredere \u00een companie.<\/p>\t\t

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\n\t\t\t\u00cencepe\u021bi-v\u0103 c\u0103l\u0103toria de la v\u00e2nz\u0103tor la bestseller – cu SELLERLOGIC.\t\t<\/div>\n\t\t
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\n\t\t\t\tOb\u021bine\u021bi un trial gratuit ast\u0103zi \u0219i vede\u021bi cum serviciile potrivite v\u0103 pot duce de la a fi bun la a fi CEL MAI BUN. Nu a\u0219tepta\u021bi. Ac\u021biona\u021bi acum.\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t\t\t\t\t\u00cencepe\u021bi acum<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n

A\u0219a \u00ee\u0219i folosesc perfect v\u00e2nz\u0103torii de marc\u0103 proprie<\/strong> FBA<\/strong> <\/h2>

Nimic nu este gratuit \u2013 nici m\u0103car serviciul Amazon FBA. V\u00e2nz\u0103torii (de marc\u0103 proprie) ar trebui s\u0103 analizeze cu aten\u021bie costurile<\/a>.<\/p>

Taxele pentru acest serviciu se bazeaz\u0103 pe dimensiunea \u0219i greutatea produsului. Cu c\u00e2t bunurile sunt mai mari \u0219i mai grele, cu at\u00e2t taxele FBA sunt mai mari. Prin urmare, programul nu este la fel de potrivit pentru fiecare tip de bunuri. Produsele care sunt deosebit de sensibile \u0219i fragile sunt, de asemenea, mai pu\u021bin potrivite pentru Amazon FBA. V\u00e2nz\u0103torii (de marc\u0103 proprie) ar trebui s\u0103 ia \u00een considerare dac\u0103 cerin\u021bele produsului lor se aliniaz\u0103 bine cu serviciul.<\/p>

Amazon nu este perfect nici el, a\u0219a c\u0103 apar erori \u00een cadrul FBA. Bunurile pot disp\u0103rea \u00een depozit sau pot fi deteriorate. De asemenea, se poate \u00eent\u00e2mpla ca Amazon s\u0103 returneze banii clien\u021bilor pentru bunuri, dar returul s\u0103 nu ajung\u0103 niciodat\u0103 la loca\u021bia ta. Vestea bun\u0103 este c\u0103 po\u021bi fi desp\u0103gubit pentru aceste erori. Prime\u0219ti rapoarte FBA care trebuie analizate pentru erori. Alternativ, po\u021bi folosi un instrument de desp\u0103gubire pentru Amazon FBA. Acesta preia o cantitate uria\u0219\u0103 de munc\u0103 de pe umerii v\u00e2nz\u0103torilor de marc\u0103 proprie. Lost & Found analizeaz\u0103 rapoartele tale automat \u00een fundal pentru p\u00e2n\u0103 la 18 luni \u00eenapoi \u0219i arat\u0103 cererile de desp\u0103gubire. \u00cen plus, preg\u0103te\u0219te o scrisoare pentru Amazon, astfel \u00eenc\u00e2t utilizatorii trebuie doar s\u0103 o copieze \u0219i s\u0103 o lipeasc\u0103 \u00een Seller Central \u0219i s\u0103 o trimit\u0103.<\/p>

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Are Amazon FBA \u0219i dezavantaje pentru v\u00e2nz\u0103torii de marc\u0103 proprie?<\/h2>

O parte important\u0103 a marc\u0103rii proprii este crearea loialit\u0103\u021bii clien\u021bilor. Cu toate acestea, utilizarea Amazon FBA nu permite v\u00e2nz\u0103torilor de marc\u0103 proprie–<\/strong> s\u0103 contacteze clien\u021bii. Orice comunicare este responsabilitatea gigantului online, iar includerea pliantele, cupoanelor de reducere sau a articolelor similare nu este posibil\u0103.<\/p>

Cu toate acestea, Amazon ofer\u0103 proprietarilor de m\u0103rci c\u00e2teva oportunit\u0103\u021bi de marketing interesante: de la reclame sponsorizate \u021bintite p\u00e2n\u0103 la propriul magazin de marc\u0103<\/a>. Condi\u021bia prealabil\u0103 pentru aceasta este ca marca s\u0103 fie \u00eenregistrat\u0103 \u00een Brand Registry al Amazon. \u00cen acest fel, po\u021bi s\u0103 te conectezi indirect cu clien\u021bii t\u0103i. Proiecteaz\u0103-\u021bi propriul magazin de marc\u0103 conform dorin\u021belor tale, spune-\u021bi povestea \u0219i prezint\u0103-\u021bi punctele unice de v\u00e2nzare. De asemenea, po\u021bi oferi promo\u021bii speciale \u0219i cupoane acolo.<\/p>

De asemenea, po\u021bi ajunge la clien\u021bii t\u0103i \u0219i atrage aten\u021bia asupra valorii ad\u0103ugate a m\u0103rcii sau produselor tale cu ajutorul reclamelor sau brandurilor sponsorizate<\/a>.<\/p>

Dar poate cel mai important punct este c\u0103 prin Amazon FBA po\u021bi oferi un serviciu perfect pentru clien\u021bi. A\u0219a cum a fost descris deja, programul te ajut\u0103 prin livrarea bunurilor c\u0103tre clien\u021bii t\u0103i \u00eentr-un timp foarte scurt \u0219i asigur\u00e2ndu-se c\u0103 totul decurge f\u0103r\u0103 probleme cu retururile, datorit\u0103 personalului bine preg\u0103tit de la Amazon.<\/p>

Concluzie<\/h2>
\"Marcarea<\/figure><\/div>

Programul Amazon FBA poate sus\u021bine de asemenea v\u00e2nz\u0103torii de marc\u0103 proprie–<\/strong>, deoarece preia o cantitate uria\u0219\u0103 de munc\u0103. Prin procesele perfec\u021bionate \u00een centrele logistice ale gigantului online \u0219i serviciul pentru clien\u021bi de top, c\u0103l\u0103toria clientului este f\u0103cut\u0103 perfect\u0103, iar clien\u021bii sunt bucuro\u0219i s\u0103 cumpere din nou. Aceast\u0103 experien\u021b\u0103 pozitiv\u0103 se transfer\u0103 asupra m\u0103rcii proprii, iar cump\u0103r\u0103torii asociaz\u0103 un sentiment pozitiv cu marca. Acest lucru, la r\u00e2ndul s\u0103u, \u00eencurajeaz\u0103 recenziile pozitive, recomand\u0103rile \u0219i achizi\u021biile repetate.<\/p>

Desigur, po\u021bi gestiona \u0219i tu \u00eendeplinirea comenzilor \u0219i s\u0103 ai succes, dar atunci ar trebui s\u0103 te asiguri c\u0103 po\u021bi respecta standardele stabilite de Amazon. Aceasta \u00eenseamn\u0103 c\u0103 bunurile ar trebui s\u0103 ajung\u0103 la clien\u021bi \u00een termen de una p\u00e2n\u0103 la dou\u0103 zile (\u00een func\u021bie de categorie, posibil un pic mai mult) \u0219i c\u0103 suportul pentru clien\u021bi func\u021bioneaz\u0103 f\u0103r\u0103 probleme.<\/p>

Dar nu fiecare produs este la fel de potrivit pentru Amazon FBA. V\u00e2nz\u0103torii de marc\u0103 proprie ar trebui s\u0103 c\u00e2nt\u0103reasc\u0103 costurile acestui serviciu \u00een raport cu beneficiile. Dac\u0103 bunurile sunt deosebit de grele sau voluminoase, sau dac\u0103 pui un accent mare pe includerea pliantelor \u00een expedieri, ar putea fi mai bine s\u0103 gestionezi tu logistic\u0103 \u0219i serviciul pentru clien\u021bi.<\/p>

Credite pentru imagini \u00een ordinea imaginilor: \u00a9 VectorMine<\/a> \u2013 stock.adobe.com \/ \u00a9iiierlok_xolms<\/a> \u2013 stock.adobe.com \/ \u00a9 Trueffelpix<\/a> \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Oricine vinde propria marc\u0103 proprie pe Amazon poate folosi FBA la fel de eficient ca v\u00e2nz\u0103torii de bunuri de marc\u0103. De\u0219i \u00een acest caz \u0219ansa crescut\u0103 de a c\u00e2\u0219tiga Buy Box nu este tentant\u0103, FBA reprezint\u0103 experien\u021ba perfect\u0103 a clientului, iar clien\u021bii mul\u021bumi\u021bi revin. \u00cen plus, o mul\u021bime de munc\u0103 este preluat\u0103 de pe umerii<\/p>\n","protected":false},"author":5,"featured_media":9764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1305,1323,1311],"tags":[],"class_list":["post-226494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-indeplinire-de-catre-amazon","category-sfaturi-amp-trucuri","category-vanzarea-pe-amazon"],"yoast_head":"\nAmazon FBA ca Eticheta Privat\u0103: Este sensibil?<\/title>\n<meta name=\"description\" content=\"Amazon FBA pentru Eticheta Privat\u0103: \u00cenva\u021b\u0103 aici ce trebuie s\u0103 ia \u00een considerare v\u00e2nz\u0103torii \u0219i cum s\u0103 c\u00e2\u0219tige mai mul\u021bi clien\u021bi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/de-ce-amazon-fba-este-de-asemenea-o-idee-buna-pentru-vanzatorii-de-marca-proprie\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon FBA ca Eticheta Privat\u0103: Este sensibil?\" \/>\n<meta property=\"og:description\" content=\"Amazon FBA pentru Eticheta Privat\u0103: \u00cenva\u021b\u0103 aici ce trebuie s\u0103 ia \u00een considerare v\u00e2nz\u0103torii \u0219i cum s\u0103 c\u00e2\u0219tige mai mul\u021bi clien\u021bi.\" \/>\n<meta property=\"og:url\" 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