{"id":226497,"date":"2021-05-18T10:15:00","date_gmt":"2021-05-18T10:15:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/inregistrarea-marcii-amazon-explicatia-registrului-de-marci-inclusiv-instructiuni-pas-cu-pas\/"},"modified":"2021-05-18T10:15:00","modified_gmt":"2021-05-18T10:15:00","slug":"inregistrarea-marcii-amazon-explicatia-registrului-de-marci-inclusiv-instructiuni-pas-cu-pas","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/inregistrarea-marcii-amazon-explicatia-registrului-de-marci-inclusiv-instructiuni-pas-cu-pas\/","title":{"rendered":"\u00cenregistrarea M\u0103rcii Amazon: Explica\u021bia Registrului de M\u0103rci \u2013 Inclusiv Instruc\u021biuni Pas cu Pas"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-978875-identifier\">Prin \u00eenregistrarea m\u0103rcii Amazon, cunoscut\u0103 \u0219i sub numele de Registrul de M\u0103rci, comercian\u021bii pot \u00eenregistra oficial m\u0103rci la Amazon. Acest lucru are diverse avantaje pe care v\u00e2nz\u0103torii de pe pia\u021b\u0103 nu ar trebui s\u0103 le rateze. Conform gigantului E-Commerce, prin \u00eenregistrarea m\u0103rcii au fost deja blocate milioane de oferte frauduloase. Companiile \u00eenregistrate au raportat \u00een medie cu 99% mai pu\u021bine presupuse \u00eenc\u0103lc\u0103ri.<\/p><p class=\"theme-wp-block gb-responsive-603329-identifier\">Acest lucru aduce avantaje at\u00e2t pentru clien\u021bi, c\u00e2t \u0219i pentru platforma comercial\u0103 \u00een sine. Dar \u0219i comercian\u021bii beneficiaz\u0103 de Registrul de M\u0103rci de pe Amazon. Desigur, v\u00e2nz\u0103torii pot vinde \u0219i f\u0103r\u0103 aceast\u0103 protec\u021bie \u0219i f\u0103r\u0103 posibilit\u0103\u021bile oferite pe pia\u021ba online. Totu\u0219i, ei \u00ee\u0219i asum\u0103 un anumit risc \u0219i pierd ocazia de a avea acces la multe oportunit\u0103\u021bi de publicitate, care sunt \u00een prezent disponibile doar sau \u00een principal pentru de\u021bin\u0103torii de m\u0103rci \u00eenregistrate \u00een cadrul \u00eenregistr\u0103rii m\u0103rcii Amazon. Vom clarifica de ce Registrul de M\u0103rci este at\u00e2t de important, ce beneficii pute\u021bi a\u0219tepta \u0219i vom oferi un ghid pas cu pas despre cum s\u0103 v\u0103 \u00eenregistra\u021bi marca cu succes.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-486048-identifier\">Avantajele \u00eenregistr\u0103rii m\u0103rcii Amazon<\/h2><h3 class=\"theme-wp-block wp-block-heading gb-responsive-934294-identifier\">#1 Personaliza\u021bi pagina produsului \u0219i p\u0103stra\u021bi imaginea m\u0103rcii dumneavoastr\u0103<\/h3><p class=\"theme-wp-block gb-responsive-964556-identifier\">Este marca dumneavoastr\u0103 \u0219i, prin urmare, ar trebui s\u0103 ave\u021bi autoritatea asupra paginilor produsului \u0219i a imaginii m\u0103rcii. C\u00e2nd v\u0103 \u00eenregistra\u021bi marca pe Amazon, nu doar c\u0103 pute\u021bi personaliza paginile de detaliu ale produselor dumneavoastr\u0103, dar le \u0219i gestiona\u021bi. A\u0219adar, depinde \u00een totalitate de dumneavoastr\u0103, ca de\u021bin\u0103tor de marc\u0103, cum dori\u021bi s\u0103 v\u0103 prezenta\u021bi marca \u00een exterior.<\/p><p class=\"theme-wp-block gb-responsive-120896-identifier\">Registrul de M\u0103rci Amazon aduce \u00eens\u0103 \u0219i alte avantaje: Ter\u021bii nu mai pot modifica sau ajusta paginile produsului dumneavoastr\u0103. Astfel, ave\u021bi control total \u0219i pute\u021bi asigura c\u0103 pagina produsului reflect\u0103 interesele companiei dumneavoastr\u0103 \u0219i prezint\u0103 produsul \u00een mod optim.<\/p><p class=\"theme-wp-block gb-responsive-466590-identifier\">C\u00e2nd v\u0103 \u00eenregistra\u021bi marca, Amazon v\u0103 permite de asemenea s\u0103 utiliza\u021bi diferite medii, cum ar fi videoclipuri, pe pagina produsului dumneavoastr\u0103. Aceste op\u021biuni pot fi utilizate optim pentru branding \u0219i pentru a descrie \u0219i prezenta produsul mai bine. De altfel, astfel cre\u0219te\u021bi \u0219i foarte simplu rata de conversie.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-544102-identifier\">#2 Proteja\u021bi-v\u0103 list\u0103rile de produse \u00eempotriva fraudelor \u0219i a prelu\u0103rilor.<\/h3><p class=\"theme-wp-block gb-responsive-432757-identifier\">Proteja\u021bi-v\u0103 list\u0103rile utiliz\u00e2nd \u00eenregistrarea m\u0103rcii Amazon, \u00een loc s\u0103 rezolva\u021bi ulterior un caz de preluare printr-o comunicare anevoioas\u0103 cu suportul pentru v\u00e2nz\u0103tori. Astfel, \u00eenc\u0103lc\u0103rile drepturilor de proprietate intelectual\u0103 (de exemplu, contrafaceri) pot fi identificate \u0219i urm\u0103rite mai u\u0219or. Astfel, concuren\u021bii \u0219i fraudatorii sunt \u00eempiedica\u021bi s\u0103 preia sau s\u0103 saboteze list\u0103rile dumneavoastr\u0103, modific\u00e2nd inten\u021bionat con\u021binutul, de exemplu.<\/p><p class=\"theme-wp-block gb-responsive-335035-identifier\">Pentru a proteja m\u0103rcile \u00eenregistrate, gigantul online a lansat \u201eProject Zero\u201d. Asta \u00eenseamn\u0103 pentru dumneavoastr\u0103: Cu c\u00e2t oferi\u021bi mai multe date \u00een cadrul \u00eenregistr\u0103rii m\u0103rcii Amazon, cu at\u00e2t algoritmul va deveni mai inteligent. Echipa gigantului E-Commerce lucreaz\u0103 constant la \u00eembun\u0103t\u0103\u021biri \u0219i, astfel, la identificarea automat\u0103 a:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-150576-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-847721-identifier\">List\u0103ri care nu apar\u021bin m\u0103rcii dumneavoastr\u0103, dar utilizeaz\u0103 logo-urile etc. dumneavoastr\u0103.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-620349-identifier\">Logo-uri care sunt imprimate pe produse care nu apar\u021bin m\u0103rcii dumneavoastr\u0103.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-473941-identifier\">V\u00e2nz\u0103torilor care expediaz\u0103 produse presupuse ale m\u0103rcii dumneavoastr\u0103 din \u021b\u0103ri \u00een care dumneavoastr\u0103 nu produce\u021bi deloc.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-273775-identifier\"><strong>Bine de \u0219tiut: <\/strong>Prin IP Accelerator al Registrului de M\u0103rci Amazon, ave\u021bi posibilitatea de a lua leg\u0103tura cu birouri de avocatur\u0103 specializate \u00een drept \u0219i brevete chiar \u00eenainte de \u00eenregistrarea oficial\u0103 a m\u0103rcii.<\/p><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div><\/div>\n<\/div><\/figure><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-853876-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-70627-identifier\"><strong>\u00cen plus<\/strong>: M\u0103rci Amazon \u00eenregistrate pot participa la programul Transparency. \u00cen cadrul acestuia, autenticitatea produselor de marc\u0103 este verificat\u0103 pe baza unor coduri individuale, ceea ce ofer\u0103 o protec\u021bie suplimentar\u0103 \u00eempotriva contrafacerilor.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-99678-identifier\">#3 Pushv\u00e2nz\u0103rile dumneavoastr\u0103.<\/h3><p class=\"theme-wp-block gb-responsive-479096-identifier\">C\u00e2nd v\u0103 \u00eenregistra\u021bi marca pe Amazon, acest lucru va influen\u021ba \u0219i cifrele dumneavoastr\u0103 de v\u00e2nz\u0103ri. Cei care au fost odat\u0103 victime ale list\u0103rilor false pot povesti c\u00e2t de mult poate afecta pe termen lung aceast\u0103 daun\u0103 performan\u021ba. Deoarece \u00eencrederea clien\u021bilor este afectat\u0103 \u0219i dureaz\u0103 s\u0103 o reconstrui\u021bi.<\/p><p class=\"theme-wp-block gb-responsive-183311-identifier\">Protec\u021bia m\u0103rcii dumneavoastr\u0103 \u00eempotriva unor astfel de atacuri \u0219i numeroasele oportunit\u0103\u021bi de publicitate care v\u0103 sunt oferite \u00een cadrul Registrului de M\u0103rci Amazon au un impact pozitiv pe termen lung asupra v\u00e2nz\u0103rilor dumneavoastr\u0103.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-485280-identifier\">#4 Ob\u021bine\u021bi acces gratuit la instrumente utile Amazon.<\/h3><p class=\"theme-wp-block gb-responsive-557949-identifier\">Dac\u0103 dori\u021bi s\u0103 cre\u0219te\u021bi v\u00e2nz\u0103rile, trebuie s\u0103 ave\u021bi informa\u021bii c\u00e2t mai precise despre comportamentul clien\u021bilor. Dar nu este deloc simplu s\u0103 ob\u021bine\u021bi aceste date. Din fericire, v\u00e2nz\u0103torii care s-au \u00eenregistrat \u00een Registrul de M\u0103rci Amazon \u00een Germania pot consulta date extinse despre comportamentul de c\u0103utare \u0219i cump\u0103rare al clien\u021bilor Amazon \u00een cadrul \u201eAnalizei M\u0103rcii\u201d. Astfel, pute\u021bi folosi, de exemplu, termenii de c\u0103utare pe care \u00eei utilizeaz\u0103 clien\u021bii pentru campaniile dumneavoastr\u0103 PPC pe Amazon.<\/p><p class=\"theme-wp-block gb-responsive-72074-identifier\">Func\u021biile de analiz\u0103 versatile v\u0103 ajut\u0103, \u00een cadrul Registrului de M\u0103rci Amazon, s\u0103 gestiona\u021bi marca dumneavoastr\u0103 \u0219i s\u0103 evalua\u021bi performan\u021ba acesteia. De asemenea, cu ajutorul acestui software, pute\u021bi descoperi mai repede dac\u0103 cineva abuzeaz\u0103 de marca dumneavoastr\u0103:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-439954-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-961958-identifier\">C\u0103uta\u021bi list\u0103ri care utilizeaz\u0103 imaginile \u0219i con\u021binutul m\u0103rcii dumneavoastr\u0103.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-133721-identifier\">C\u0103uta\u021bi ASIN-uri \u0219i list\u0103ri create ilegal.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-4733-identifier\">Raporta\u021bi \u00eenc\u0103lc\u0103rile simplu \u0219i rapid la Amazon.<\/li><\/ul><\/div>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-139797-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\t\u00cencepe\u021bi-v\u0103 c\u0103l\u0103toria de la v\u00e2nz\u0103tor la bestseller &#8211; cu SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tOb\u021bine\u021bi un trial gratuit ast\u0103zi \u0219i vede\u021bi cum serviciile potrivite v\u0103 pot duce de la a fi bun la a fi CEL MAI BUN. Nu a\u0219tepta\u021bi. Ac\u021biona\u021bi acum.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">\u00cencepe\u021bi acum<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-334050-identifier\">#5 Folosi\u021bi oportunit\u0103\u021bi suplimentare de publicitate pe Amazon.<\/h3><p class=\"theme-wp-block gb-responsive-787683-identifier\">Comercian\u021bii care \u00ee\u0219i \u00eenregistreaz\u0103 marca pe Amazon beneficiaz\u0103 de asemenea de c\u00e2teva oportunit\u0103\u021bi de publicitate care nu sunt disponibile altora. Nu doar c\u0103 pute\u021bi plasa marca dumneavoastr\u0103 proeminent \u00een cadrul rezultatelor de c\u0103utare organice prin Sponsored Brands, dar pute\u021bi crea \u0219i propriul mic spa\u021biu \u00een universul Amazon: <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/ce-este-un-magazin-de-brand-amazon-cum-sa-ti-creezi-propriul-magazin-amazon\/\">Amazon Brand Store<\/a>. De asemenea, pute\u021bi crea pagini de produse mai bune, deoarece acum pute\u021bi utiliza A+ Content.<\/p><p class=\"theme-wp-block gb-responsive-935286-identifier\">Dac\u0103 dori\u021bi s\u0103 afla\u021bi mai multe despre tema publicit\u0103\u021bii pe Amazon, v\u0103 invit\u0103m s\u0103 consulta\u021bi articolul nostru de blog despre: <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/publicitate-pe-amazon-in-2025-tot-ce-trebuie-sa-stii\/\">Cum s\u0103 v\u0103 pune\u021bi produsele \u00een centrul aten\u021biei<\/a>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-593457-identifier\">#6 Ob\u021bine\u021bi mai multe recenzii.<\/h3><p class=\"theme-wp-block gb-responsive-915414-identifier\">C\u00e2nd dori\u021bi s\u0103 face\u021bi cunoscut un nou listing, una dintre cele mai dificile sarcini este generarea recenziilor de la clien\u021bi. Vestea bun\u0103: Dac\u0103 v\u0103 \u00eenregistra\u021bi marca \u00een Registrul de M\u0103rci Amazon, ve\u021bi avea acces la Amazon Vine.<\/p><p class=\"theme-wp-block gb-responsive-799503-identifier\">Acest serviciu v\u0103 permite s\u0103 trimite\u021bi produsele dumneavoastr\u0103 c\u0103tre clien\u021bi verifica\u021bi, care le vor testa \u0219i evalua. Dar aten\u021bie! \u021aine\u021bi cont c\u0103 aceste recenzii pot fi extrem de oneste \u0219i nu subliniaz\u0103 neap\u0103rat doar aspectele pozitive ale produsului dumneavoastr\u0103. Aici g\u0103si\u021bi \u0219i mai multe sfaturi despre cum s\u0103 colecta\u021bi recenzii \u2013 \u0219i ce ar trebui s\u0103 evita\u021bi: <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/6-sfaturi-esentiale-despre-cum-sa-generezi-mai-multe-recenzii-pe-amazon\/\">6 sfaturi esen\u021biale pentru mai multe recenzii<\/a>.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-731834-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23142540\/brand-registry-amazon-de.jpeg\" alt=\"Registrul de M\u0103rci Amazon DE \" class=\"wp-image-10130\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23142540\/brand-registry-amazon-de-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23142540\/brand-registry-amazon-de-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23142540\/brand-registry-amazon-de.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-767772-identifier\">Pas cu pas: Cum s\u0103 v\u0103 \u00eenregistra\u021bi marca \u00een Registrul de M\u0103rci Amazon<\/h2><p class=\"theme-wp-block gb-responsive-632540-identifier\">Cel mai bun lucru de la bun \u00eenceput: Pentru a v\u0103 \u00eenregistra marca pe Amazon, nu exist\u0103 costuri. Acest instrument este, a\u0219adar, un must-have pentru v\u00e2nz\u0103torii de pe pia\u021b\u0103: beneficia\u021bi de multe avantaje f\u0103r\u0103 a fi nevoie s\u0103 pl\u0103ti\u021bi pentru acestea.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-453873-identifier\">Pasul 1: Verifica\u021bi cerin\u021bele Registrului de M\u0103rci Amazon.<\/h3><p class=\"theme-wp-block gb-responsive-191091-identifier\">Gigantul online va verifica, desigur, dac\u0103 \u00eendeplini\u021bi criteriile pentru a v\u0103 \u00eenregistra marca Amazon:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-979065-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-146961-identifier\">Marca dumneavoastr\u0103 trebuie s\u0103 fie deja \u00eenregistrat\u0103 \u0219i activ\u0103 \u00een registrul na\u021bional de m\u0103rci sau s\u0103 fi fost cel pu\u021bin solicitat\u0103 \u00eenregistrarea acesteia. Acest lucru se aplic\u0103 pentru fiecare \u021bar\u0103 \u00een care dori\u021bi s\u0103 vinde\u021bi marca dumneavoastr\u0103.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-163693-identifier\">Trebuie s\u0103 fie o marc\u0103 bazat\u0103 pe text (marc\u0103 verbal\u0103) sau o marc\u0103 bazat\u0103 pe imagine.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-400930-identifier\">Cerin\u021bele specifice fiec\u0103rei \u021b\u0103ri trebuie s\u0103 fie \u00eendeplinite.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-975545-identifier\">Trebuie s\u0103 existe un cont de v\u00e2nz\u0103tor Amazon.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-946486-identifier\">Produsele v\u00e2ndute sub marc\u0103, inclusiv ambalajul, trebuie s\u0103 afi\u0219eze numele m\u0103rcii \u0219i\/sau logo-ul m\u0103rcii.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-762538-identifier\">Pasul 2: Conecta\u021bi-v\u0103 la Registrul de M\u0103rci Amazon.<\/h3><p class=\"theme-wp-block gb-responsive-103141-identifier\">Dac\u0103 \u00eendeplini\u021bi criteriile men\u021bionate mai sus, v\u0103 pute\u021bi conecta la <a href=\"https:\/\/brandregistry.amazon.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aceast\u0103 leg\u0103tur\u0103 \u00een Amazon Brand Registry<\/a>. Pentru aceasta, ave\u021bi nevoie de accesul dvs. la Seller Central sau Vendor Central. P\u0103stra\u021bi aceste informa\u021bii la \u00eendem\u00e2n\u0103:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-745508-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-991778-identifier\">den Markennamen<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-660874-identifier\">die staatliche Marken-Registrierungsnummer<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-684810-identifier\">ein hochaufl\u00f6sendes Bild der Marke (bei bildbasierten Marken) und Bilder des Produkts \/ der Verpackung<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-353372-identifier\">die Produktkategorien, in denen die Marke gelistet werden soll<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-442157-identifier\">die L\u00e4nder, in denen die Markenprodukte hergestellt und vertrieben werden sollen<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-680402-identifier\">Schritt 3: \u00cenregistra\u021bi-v\u0103 afacerea \u00een \u00eenregistrarea m\u0103rcilor Amazon.<\/h3><p class=\"theme-wp-block gb-responsive-532793-identifier\">Face\u021bi clic pe \u201e\u00cenregistra\u021bi o marc\u0103 nou\u0103\u201d \u0219i l\u0103sa\u021bi-v\u0103 ghidat prin proces, \u00een timpul c\u0103ruia va trebui s\u0103 introduce\u021bi informa\u021biile necesare. Cu c\u00e2t oferi\u021bi mai multe detalii, cu at\u00e2t mai bine poate instrumentul s\u0103 v\u0103 protejeze marca ulterior<\/p><p class=\"theme-wp-block gb-responsive-261038-identifier\">Dup\u0103 transmiterea acestor date, gigantul E-Commerce va verifica dac\u0103 sunte\u021bi titularul drepturilor m\u0103rcii specificate. Ulterior, \u00een cadrul Amazon Brand Registry, un cod de verificare va fi trimis persoanei de contact responsabil\u0103 pentru marc\u0103. Acesta trebuie s\u0103 fie trimis \u00eenapoi la Amazon pentru a finaliza \u00eenregistrarea<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-929019-identifier\">Cine are dreptul s\u0103 utilizeze o marc\u0103 protejat\u0103?<\/h2><p class=\"theme-wp-block gb-responsive-190695-identifier\">Numai titularii de marc\u0103 pot \u00eenregistra marca lor \u00een registrul m\u0103rcilor \u0219i o pot \u00eenregistra la Amazon ca marc\u0103. At\u00e2t \u00een procesul de \u00eenregistrare, c\u00e2t \u0219i dup\u0103 \u00eenregistrarea \u00een Amazon Brand Registry, pot fi ad\u0103uga\u021bi utilizatori suplimentari \u0219i licen\u021bia\u021bi. Ace\u0219tia au nevoie de un cont propriu de \u00eenregistrare a m\u0103rcii, care poate fi configurat cu Seller sau Vendor Central existent. Titularii drepturilor de marc\u0103 pot ad\u0103uga al\u021bi utilizatori contact\u00e2nd suportul pentru \u00eenregistrarea m\u0103rcilor.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-858202-identifier\">Costurile \u00eenregistr\u0103rii m\u0103rcii Amazon:<\/h2><p class=\"theme-wp-block gb-responsive-308139-identifier\">Este complet gratuit s\u0103 v\u0103 \u00eenregistra\u021bi marca la Amazon. Cu toate acestea, \u00eenregistrarea m\u0103rcii la DPMA (Oficiul German de Brevete \u0219i M\u0103rci) cost\u0103 aproximativ 300 \u20ac. Acest cost include trei clase de bunuri \u0219i servicii. Fiecare clas\u0103 suplimentar\u0103 cost\u0103 100 \u20ac \u00een plus.<\/p><p class=\"theme-wp-block gb-responsive-834374-identifier\">Dac\u0103 dori\u021bi s\u0103 vinde\u021bi produsul dvs. \u0219i \u00een alte \u021b\u0103ri din UE, trebuie s\u0103-l \u00eenregistra\u021bi la EUIPO. Taxa de baz\u0103 este de 850 \u20ac \u0219i include doar o clas\u0103.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-947128-identifier\">Trebuie s\u0103 folosesc Amazon Brand Registry pentru a vinde pe Amazon?<\/h2><p class=\"theme-wp-block gb-responsive-518970-identifier\">Nu, desigur c\u0103 pute\u021bi vinde pe Amazon \u0219i f\u0103r\u0103 \u00eenregistrarea m\u0103rcii. Cu toate acestea, experien\u021ba multor v\u00e2nz\u0103tori arat\u0103 c\u0103 acest lucru este riscant. Deoarece astfel se elimin\u0103 \u0219i protec\u021bia m\u0103rcii dvs. de c\u0103tre gigantul online. Astfel, produsele m\u0103rcii dvs. pot fi mai u\u0219or falsificate \u0219i v\u00e2ndute sau pagina dvs. de produs poate fi hackuit\u0103 de concuren\u021bii dvs.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-390529-identifier\">Concluzie<\/h2><p class=\"theme-wp-block gb-responsive-78634-identifier\">Merit\u0103 \u00eenregistrarea m\u0103rcii Amazon? Cel mai mare avantaj este, f\u0103r\u0103 \u00eendoial\u0103, protec\u021bia m\u0103rcii. \u00cen cele din urm\u0103, este extrem de important s\u0103 p\u0103stra\u021bi controlul asupra m\u0103rcii dvs. S\u0103 v\u0103 prezenta\u021bi \u0219i s\u0103 v\u0103 pune\u021bi marca \u00een valoare corect este esen\u021bial \u0219i influen\u021beaz\u0103 imaginea m\u0103rcii dvs.<\/p><p class=\"theme-wp-block gb-responsive-16207-identifier\">Dar \u0219i con\u021binutul suplimentar de publicitate, care este activat pentru titularii de m\u0103rci, este de mare importan\u021b\u0103. Deoarece astfel cresc ratele de conversie, traficul \u0219i v\u00e2nz\u0103rile.<\/p><p class=\"theme-wp-block gb-responsive-837682-identifier\">\u0218i, \u00een cele din urm\u0103: posibilitatea de a identifica presupusele \u00eenc\u0103lc\u0103ri ale drepturilor asupra m\u0103rcii dvs. (de exemplu, falsific\u0103ri) este extrem de important\u0103. Prin func\u021biile de c\u0103utare configurate, pute\u021bi g\u0103si rapid list\u0103ri \u0219i produse poten\u021bial falsificate \u0219i pute\u021bi ac\u021biona \u00eempotriva acestora.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-394793-identifier\">\u00centreb\u0103ri frecvente<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1726660191681\"><strong class=\"schema-faq-question\"><strong>Ce este Amazon Brand Registry sau \u00eenregistrarea m\u0103rcii?<\/strong><\/strong> <p class=\"schema-faq-answer\">\u00cenregistrarea m\u0103rcii Amazon este un registru de m\u0103rci propriu Amazon, \u00een care comercian\u021bii online \u00ee\u0219i pot \u00eenregistra marca, \u00een special pentru a se proteja \u00eempotriva \u00eenc\u0103lc\u0103rilor legale, cum ar fi falsific\u0103rile.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726660199918\"><strong class=\"schema-faq-question\"><strong>C\u00e2t dureaz\u0103 \u00eenregistrarea m\u0103rcii la Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">\u00cen mod normal, procesul se finalizeaz\u0103 \u00een termen de dou\u0103 s\u0103pt\u0103m\u00e2ni. Starea poate fi verificat\u0103 \u00een orice moment \u00een Brand Registry prin intermediul jurnalului de caz.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726660214450\"><strong class=\"schema-faq-question\"><strong>Ce costuri are \u00eenregistrarea m\u0103rcii Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">\u00cenregistrarea m\u0103rcii la Amazon este gratuit\u0103 pentru comercian\u021bi. Doar \u00eenregistrarea la Oficiul German de Brevete \u0219i M\u0103rci cost\u0103 aproximativ 300 \u20ac. La EUIPO, echivalentul european, cost\u0103 \u00een jur de 850 \u20ac.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726660234510\"><strong class=\"schema-faq-question\"><strong>Ce grupe de produse nu pot fi protejate ca marc\u0103 Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">Urm\u0103toarele grupe de produse nu pot fi \u00eenregistrate \u00een Amazon Brand Registry:<br> &#8211; Muzic\u0103<br> &#8211; C\u0103r\u021bi<br> &#8211; Videoclipuri<br> &#8211; Alte suporturi de date<br> &#8211; Obiecte de colec\u021bie<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726660279985\"><strong class=\"schema-faq-question\"><strong>C\u00e2t cost\u0103 \u00eenregistrarea unei m\u0103rci?<\/strong><\/strong> <p class=\"schema-faq-answer\">\u00cenregistrarea unei m\u0103rci \u00een registrul de m\u0103rci este disponibil\u0103 gratuit pentru to\u021bi v\u00e2nz\u0103torii Amazon.<\/p> <\/div><\/div><p class=\"theme-wp-block is-style-default gb-responsive-778636-identifier has-small-font-size\">Credite pentru imagini \u00een ordinea imaginilor: \u00a9Visual Generation \u2013 stock.adobe.com \/ \u00a9Visual Generation \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Prin \u00eenregistrarea m\u0103rcii Amazon, cunoscut\u0103 \u0219i sub numele de Registrul de M\u0103rci, comercian\u021bii pot \u00eenregistra oficial m\u0103rci la Amazon. Acest lucru are diverse avantaje pe care v\u00e2nz\u0103torii de pe pia\u021b\u0103 nu ar trebui s\u0103 le rateze. Conform gigantului E-Commerce, prin \u00eenregistrarea m\u0103rcii au fost deja blocate milioane de oferte frauduloase. Companiile \u00eenregistrate au raportat \u00een<\/p>\n","protected":false},"author":5,"featured_media":56235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1323,1311],"tags":[],"class_list":["post-226497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sfaturi-amp-trucuri","category-vanzarea-pe-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cum s\u0103 \u00ee\u021bi protejezi marca cu \u00eenregistrarea m\u0103rcii Amazon<\/title>\n<meta name=\"description\" content=\"Cu \u00eenregistrarea m\u0103rcii Amazon, deturnarea nu are nicio \u0219ans\u0103. \u00cenva\u021b\u0103 aici pas cu pas cum s\u0103 \u00ee\u021bi \u00eenregistrezi marca.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/inregistrarea-marcii-amazon-explicatia-registrului-de-marci-inclusiv-instructiuni-pas-cu-pas\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cum s\u0103 \u00ee\u021bi protejezi marca cu \u00eenregistrarea m\u0103rcii Amazon\" \/>\n<meta property=\"og:description\" content=\"Cu \u00eenregistrarea m\u0103rcii Amazon, deturnarea nu are nicio \u0219ans\u0103. \u00cenva\u021b\u0103 aici pas cu pas cum s\u0103 \u00ee\u021bi \u00eenregistrezi marca.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/ro\/blog\/inregistrarea-marcii-amazon-explicatia-registrului-de-marci-inclusiv-instructiuni-pas-cu-pas\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-18T10:15:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/18114427\/amazon-branding-services-brand-registry.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lena Schwab\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lena Schwab\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/inregistrarea-marcii-amazon-explicatia-registrului-de-marci-inclusiv-instructiuni-pas-cu-pas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/inregistrarea-marcii-amazon-explicatia-registrului-de-marci-inclusiv-instructiuni-pas-cu-pas\/\"},\"author\":{\"name\":\"Lena Schwab\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/7d5e4fccf9d05be49b08f8f93f992a67\"},\"headline\":\"\u00cenregistrarea M\u0103rcii Amazon: Explica\u021bia Registrului de M\u0103rci \u2013 Inclusiv Instruc\u021biuni Pas cu Pas\",\"datePublished\":\"2021-05-18T10:15:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/inregistrarea-marcii-amazon-explicatia-registrului-de-marci-inclusiv-instructiuni-pas-cu-pas\/\"},\"wordCount\":2170,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/inregistrarea-marcii-amazon-explicatia-registrului-de-marci-inclusiv-instructiuni-pas-cu-pas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/18114427\/amazon-branding-services-brand-registry.jpeg\",\"articleSection\":[\"Sfaturi &amp; 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