{"id":226506,"date":"2020-11-17T10:51:00","date_gmt":"2020-11-17T10:51:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/sabloane-si-cele-mai-bune-practici-pentru-continutul-a-amazon-ce-module-exista\/"},"modified":"2020-11-17T10:51:00","modified_gmt":"2020-11-17T10:51:00","slug":"sabloane-si-cele-mai-bune-practici-pentru-continutul-a-amazon-ce-module-exista","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/sabloane-si-cele-mai-bune-practici-pentru-continutul-a-amazon-ce-module-exista\/","title":{"rendered":"\u0218abloane \u0219i Cele Mai Bune Practici pentru Con\u021binutul A+ Amazon: Ce module exist\u0103?"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-161672-identifier\">Pagina de detalii a produsului pe Amazon urmeaz\u0103 de obicei o structur\u0103 clar\u0103 \u0219i reguli stricte. Comercian\u021bii au aici pu\u021bin spa\u021biu de manevr\u0103: \u00centre titlul produsului, punctele cheie \u0219i descriere r\u0103m\u00e2ne pu\u021bin loc pentru idei proprii, abord\u0103ri speciale ale clien\u021bilor sau m\u0103suri de marketing creative. C\u0103 exist\u0103 o nevoie \u00een aceast\u0103 direc\u021bie, platforma online a recunoscut-o cu mul\u021bi ani \u00een urm\u0103 \u2013 \u0219i mai \u00eent\u00e2i pentru furnizori, apoi \u0219i pentru v\u00e2nz\u0103tori a introdus a\u0219a-numitul Con\u021binut A+ Amazon. \u0218abloanele ajut\u0103 chiar \u0219i la crearea acestuia \u0219i fac ca de\u021bin\u0103torul unei m\u0103rci sau administratorul paginii de detalii s\u0103 fie \u0219i mai u\u0219or s\u0103 ofere clien\u021bilor con\u021binut bun \u0219i util, chiar \u0219i f\u0103r\u0103 mult\u0103 cuno\u0219tin\u021b\u0103 specializat\u0103 \u00een grafic\u0103.<\/p><p class=\"theme-wp-block gb-responsive-197472-identifier\">Comercian\u021bii pot alege din diferite module \u0219i le pot combina \u00een func\u021bie de cerin\u021bele lor. De aceea, am analizat ce \u0219abloane exist\u0103 \u0219i pentru ce scopuri sunt potrivite diferitele module.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-476401-identifier\">Ce este Con\u021binutul A+ Amazon?<\/h2><p class=\"theme-wp-block gb-responsive-897197-identifier\">Fiecare produs care se g\u0103se\u0219te pe paginile gigantului online are un ASIN propriu (\u201eAmazon Standard Identification Number\u201d) \u0219i fiecare persoan\u0103 care ofer\u0103 acela\u0219i produs pe Amazon se al\u0103tur\u0103 ca comerciant listei celor care v\u00e2nd deja acest produs. De obicei, clien\u021bii cump\u0103r\u0103 de la acel Seller care a <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/cele-14-cele-mai-importante-criterii-pentru-a-castiga-buy-box-pe-amazon-si-cum-sa-iti-mentii-metricii-sub-control\/\">c\u00e2\u0219tigat Buy Box<\/a>. Pagina de detalii a produsului respectiv este gestionat\u0103 \u00een aceste cazuri de un singur comerciant, care de obicei este de\u021bin\u0103torul m\u0103rcii.<\/p><p class=\"theme-wp-block gb-responsive-68396-identifier\">Altceva este \u00een cazul produselor Private Label. Acestea sunt, de obicei, produse care sunt oferite doar de un comerciant sub propria marc\u0103. Excep\u021biile sunt marile m\u0103rci comerciale, care sunt v\u00e2ndute \u0219i de ter\u021bi. Dar \u0219i aici se aplic\u0103 faptul c\u0103 de obicei de\u021bin\u0103torul m\u0103rcii gestioneaz\u0103 pagina de detalii \u2013 a\u0219a-numitul listing \u2013 \u0219i determin\u0103 con\u021binutul, cum ar fi titlul, punctele cheie etc., care sunt afi\u0219ate acolo. Pe aceast\u0103 pagin\u0103 a produsului, comercian\u021bii au la dispozi\u021bie \u0219i un c\u00e2mp pentru descrierea produsului, pe care \u00eel pot completa cu p\u00e2n\u0103 la 2.000 de caractere.<\/p><p class=\"theme-wp-block gb-responsive-967764-identifier\">Con\u021binutul A+ Amazon extinde aceast\u0103 descriere a produsului cu \u00eenc\u0103 5.000 de caractere, ajung\u00e2nd la un total de 7.000 de caractere, astfel \u00eenc\u00e2t comercian\u021bii s\u0103 \u00ee\u0219i poat\u0103 prezenta articolele c\u00e2t mai atr\u0103g\u0103tor posibil. De asemenea, se pot ad\u0103uga imagini ale produsului, grafice \u0219i chiar videoclipuri, pentru a face decizia de cump\u0103rare c\u00e2t mai simpl\u0103 posibil pentru clientul poten\u021bial.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-637658-identifier is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-93747-identifier\">De asemenea, at\u00e2t furnizorilor, c\u00e2t \u0219i v\u00e2nz\u0103torilor le este disponibil\u0103 varianta Premium: Con\u021binutul A+ Premium Amazon, care ofer\u0103 avantaje precum videoclipuri \u00een bucl\u0103, con\u021binut interactiv sau o sec\u021biune FAQ. Cu toate acestea, v\u00e2nz\u0103torii trebuie s\u0103 se activeze pentru aceasta \u0219i s\u0103 <a href=\"https:\/\/sellercentral.amazon.de\/help\/hub\/reference\/external\/G202102930?ref=efph_202134820_cont_G202102950&amp;locale=de-DE#wjz_cjc_jcb__section_i34_gm5_k5b\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00eendeplineasc\u0103 anumite cerin\u021be<\/a>. De exemplu, toate ASIN-urile unui catalog de produse trebuie s\u0103 con\u021bin\u0103 Con\u021binut A+ pentru a putea utiliza con\u021binutul Premium pe Amazon.<\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-323811-identifier\">Dac\u0103 pute\u021bi utiliza fostul EBC pentru produsul dumneavoastr\u0103 ca comerciant depinde, a\u0219adar, de urm\u0103toarele cerin\u021be:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-244333-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-498607-identifier\">De\u021bine\u021bi conform Identificatorului Global al Catalogului (GCID) ASIN-ul produsului \u0219i pute\u021bi edita pagina de detalii a produsului.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-146442-identifier\">A\u021bi \u00eenregistrat deja marca dumneavoastr\u0103 \u00een programul Amazon Brand Registry.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-75211-identifier\">Produsul dumneavoastr\u0103 nu este un articol care se \u00eencadreaz\u0103 \u00een categoriile C\u0103r\u021bi, Media, Video sau Digital. Pentru aceste categorii nu sunt disponibile extensii.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-135838-identifier\">Ce obiective pot urm\u0103ri cu Con\u021binutul A+ Amazon?<\/h2><p class=\"theme-wp-block gb-responsive-531277-identifier\">\u00cen primul r\u00e2nd, scopul este de a ar\u0103ta clien\u021bilor c\u0103 produsul propriu este cea mai bun\u0103 alegere \u0219i, astfel, de a cre\u0219te rata de conversie. Con\u021binutul A+ este de \u00een\u021beles ca un bra\u021b extins al galeriei de imagini a produsului, care ofer\u0103 suficient spa\u021biu \u0219i oportunitate pentru a oferi mai multe explica\u021bii \u0219i argumente \u00een leg\u0103tur\u0103 cu motivele centrale de cump\u0103rare. Acest spa\u021biu nu este de obicei disponibil \u00een galeria de imagini a produsului, \u00een special pentru produsele \u201ehigh involvement\u201d. Prin urmare, este util s\u0103 se trateze cele dou\u0103 domenii, galeria \u0219i A+, ca o unitate strategic\u0103 \u0219i s\u0103 se plaseze focaliz\u0103rile de con\u021binut \u00een mod \u021bintit, astfel \u00eenc\u00e2t clien\u021bii s\u0103 primeasc\u0103 informa\u021biile corecte la momentul potrivit pentru a ajunge c\u00e2t mai repede la finalizarea achizi\u021biei. Alte obiective pot include reducerea sarcinilor serviciului clien\u021bi, prin abordarea preventiv\u0103 a temelor recurente. \u00cen plus, A+ este, de asemenea, potrivit pentru inspira\u021bie; de exemplu, prin sugestii de re\u021bete, clien\u021bii pot primi proactiv recomand\u0103ri de utilizare. \u00cen cele din urm\u0103, A+ este \u0219i locul potrivit pentru gestionarea obiec\u021biilor de orice fel. Dar, \u00een func\u021bie de produs, se merit\u0103 s\u0103 se adopte abord\u0103ri diferite pentru aceasta.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-779577-identifier\">A transmite informa\u021bii<\/h3><p class=\"theme-wp-block gb-responsive-844543-identifier\">Ave\u021bi, de exemplu, un produs care necesit\u0103 multe explica\u021bii? Atunci ar trebui s\u0103 folosi\u021bi spa\u021biul suplimentar pe care vi-l ofer\u0103 Con\u021binutul A+ Amazon pentru a explica produsul dumneavoastr\u0103. \u00cen aceast\u0103 categorie se \u00eencadreaz\u0103, de exemplu, smartphone-urile.<\/p><div class=\"wp-block-image gb-responsive-89681-identifier\"><figure class=\"theme-wp-block aligncenter size-large\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142950\/Amazon-A-Content-Beispiel-Informationen-vermitteln-.png\"><img decoding=\"async\" width=\"844\" height=\"364\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142950\/Amazon-A-Content-Beispiel-Informationen-vermitteln--844x364.png\" alt=\"Amazon A+ Content Beispiel Informationen vermitteln\" class=\"wp-image-1072\" title=\"Amazon A+ Content Beispiel Informationen vermitteln\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142950\/Amazon-A-Content-Beispiel-Informationen-vermitteln--407x176.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142950\/Amazon-A-Content-Beispiel-Informationen-vermitteln--768x331.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142950\/Amazon-A-Content-Beispiel-Informationen-vermitteln--844x364.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142950\/Amazon-A-Content-Beispiel-Informationen-vermitteln-.png 1134w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><p class=\"theme-wp-block gb-responsive-415388-identifier\">\u00cen acest exemplu, trei func\u021bii ale smartphone-ului sunt prezentate atractiv prin Con\u021binutul A+ Amazon pentru a fi descrise mai detaliat: func\u021bia Dual-SIM, autonomia bun\u0103 a bateriei \u0219i deblocarea prin recunoa\u0219tere facial\u0103. Fiecare func\u021bie este vizualizat\u0103 cu o imagine care atrage aten\u021bia \u0219i apoi este explicat\u0103 cu un text scurt. Astfel, clien\u021bilor li se transmit informa\u021bii relevante, f\u0103r\u0103 a fi necesar s\u0103 fie furnizate \u00eentr-un text monoton \u0219i lung, pe care, \u00een final, nimeni nu vrea s\u0103-l citeasc\u0103. Cu at\u00e2t mai pu\u021bin atunci c\u00e2nd compar\u0103 mai multe produse \u0219i trebuie s\u0103 citeasc\u0103 un epic despre func\u021biile \u201eunice\u201d de pe fiecare pagin\u0103. Aici pute\u021bi s\u0103 v\u0103 diferen\u021bia\u021bi cu abilitate de concuren\u021b\u0103, dac\u0103 v\u0103 crea\u021bi Con\u021binutul A+ Amazon adaptat publicului \u021bint\u0103.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-827332-identifier\">A eviden\u021bia USP (Propozi\u021bia Unic\u0103 de V\u00e2nzare)<\/h3><p class=\"theme-wp-block gb-responsive-688777-identifier\">Cu Con\u021binutul A+ pot fi subliniate \u0219i Unique Selling Points, adic\u0103 aspectele care fac produsul unic. Dac\u0103 produsul dumneavoastr\u0103 se diferen\u021biaz\u0103 de cele ale concuren\u021bilor, ar trebui s\u0103 face\u021bi acest lucru clar, deoarece acesta ar putea fi punctul decisiv pentru care un client cump\u0103r\u0103 de la dumneavoastr\u0103 \u00een loc de la un competitor.<\/p><div class=\"wp-block-image gb-responsive-147276-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-full is-resized\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142949\/Amazon-A-Content-USP-herausarbeiten-Beispiel.png\"><img decoding=\"async\" width=\"1076\" height=\"704\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142949\/Amazon-A-Content-USP-herausarbeiten-Beispiel.png\" alt=\"Amazon A+ Content USP herausarbeiten Beispiel\" class=\"wp-image-1076\" style=\"width:844px\" title=\"Amazon A+ Content USP herausarbeiten Beispiel\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142949\/Amazon-A-Content-USP-herausarbeiten-Beispiel-407x266.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142949\/Amazon-A-Content-USP-herausarbeiten-Beispiel-768x502.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142949\/Amazon-A-Content-USP-herausarbeiten-Beispiel-844x552.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142949\/Amazon-A-Content-USP-herausarbeiten-Beispiel.png 1076w\" sizes=\"(max-width: 1076px) 100vw, 1076px\" \/><\/a><\/figure><\/div><p class=\"theme-wp-block gb-responsive-939384-identifier\">\u00cen acest exemplu, comerciantul arat\u0103 clar cu Con\u021binutul s\u0103u A+ Amazon c\u0103 pudra sa proteic\u0103 este vegan\u0103, con\u021bine ingrediente de \u00eenalt\u0103 calitate \u0219i ofer\u0103 o promisiune de calitate. Prin aceste puncte, se diferen\u021biaz\u0103 de alte pudre proteice care sunt f\u0103cute din substan\u021be de origine animal\u0103 sau care nu sunt de calitate superioar\u0103. De asemenea, cele trei puncte sunt vizibile din prima, astfel \u00eenc\u00e2t s\u0103 atrag\u0103 imediat aten\u021bia clientului \u0219i s\u0103-i influen\u021beze decizia de cump\u0103rare. Cu toate acestea, con\u021binutul A+ al acestei pagini de detalii Amazon const\u0103 din foarte mult text. Uita\u021bi-v\u0103 mai jos cum se poate face \u0219i mai bine.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-943153-identifier\">A crea o experien\u021b\u0103 virtual\u0103 pentru clien\u021bi<\/h3><p class=\"theme-wp-block gb-responsive-147564-identifier\">C\u00e2nd clien\u021bii cump\u0103r\u0103 dintr-un magazin, experimenteaz\u0103 experien\u021ba de cump\u0103rare \u00eentr-un mod complet diferit fa\u021b\u0103 de majoritatea cazurilor \u00een care cump\u0103r\u0103 online.<\/p><p class=\"theme-wp-block gb-responsive-294676-identifier\">Ei pot \u00eencerca produsele, le pot atinge \u0219i le pot examina din toate unghiurile. \u0218i pot consulta un v\u00e2nz\u0103tor care le r\u0103spunde la \u00eentreb\u0103ri \u0219i le prezint\u0103 alternative.<\/p><p class=\"theme-wp-block gb-responsive-152925-identifier\">Toate acestea lipsesc atunci c\u00e2nd cump\u0103r\u0103 de pe Amazon \u0219i alte platforme. Prin urmare, ca comerciant, ar trebui s\u0103 face\u021bi c\u0103l\u0103toria clientului pe pagina dumneavoastr\u0103 de produs c\u00e2t mai apropiat\u0103 de experien\u021ba din magazin. Folosi\u021bi Con\u021binutul A+ Amazon \u0219i ar\u0103ta\u021bi-v\u0103 produsul cu toate aspectele sale. Dac\u0103 vinde\u021bi o geant\u0103, pute\u021bi ar\u0103ta toate compartimentele \u0219i oferi o privire \u00een interiorul gen\u021bii. Prin fotografii ale produsului cu obiecte de compara\u021bie, pute\u021bi ar\u0103ta clien\u021bilor c\u00e2t de mare este de fapt geanta. Astfel, mul\u021bi pot evalua mai bine dimensiunea real\u0103, dec\u00e2t dac\u0103 ar citi doar m\u0103suri abstracte \u00een descrierea produsului. C\u00e2t de mult sunt deja 58 cm?<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-525914-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-950943-identifier\">Pe Amazon, de\u0219i nu pute\u021bi angaja un asistent virtual de magazin, cu sec\u021biunea FAQ pute\u021bi r\u0103spunde cel pu\u021bin la cele mai frecvente \u00eentreb\u0103ri ale clien\u021bilor \u0219i \u00eei pute\u021bi consilia, de exemplu, cu privire la func\u021bii.<\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-579332-identifier\">Cu Con\u021binutul A+ Amazon, exist\u0103 de asemenea posibilitatea de a insera un tabel de compara\u021bie pe pagina de detalii a produsului. Astfel, pute\u021bi compara articolul listat cu alte produse din sortimentul dumneavoastr\u0103. S\u0103 lu\u0103m din nou geanta din exemplul de mai sus. Poate c\u0103 geanta este totu\u0219i pu\u021bin prea mic\u0103 pentru client, deoarece ar fi folosit\u0103 ca geant\u0103 de birou \u0219i ar trebui s\u0103 aib\u0103 loc pentru laptop \u0219i pr\u00e2nz, dar \u0219i pentru o can\u0103 de cafea. Dac\u0103 acum oferi\u021bi \u0219i o geant\u0103 care \u00eendepline\u0219te aceste nevoi, aceasta este la doar un clic distan\u021b\u0103. Clientul poate vedea \u00een tabelul dumneavoastr\u0103 de compara\u021bie c\u0103 ave\u021bi aceast\u0103 op\u021biune \u0219i probabil va face clic pe ea.<\/p><p class=\"theme-wp-block gb-responsive-772227-identifier\">A\u0219a, pe l\u00e2ng\u0103 aceasta, atrage\u021bi aten\u021bia clien\u021bilor asupra propriilor produse \u00een loc de cele ale concuren\u021bei. Pentru c\u0103, indiferent dac\u0103 dori\u021bi sau nu: competitorii dumneavoastr\u0103 sunt \u0219i ei la doar un clic distan\u021b\u0103.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-814757-identifier\">A povesti istoria m\u0103rcii dumneavoastr\u0103<\/h3><p class=\"theme-wp-block gb-responsive-832177-identifier\">Poate c\u0103 nu doar produsul dumneavoastr\u0103 este special, ci \u00eentreaga dumneavoastr\u0103 companie? Sunte\u021bi deosebit de sustenabili sau implica\u021bi social? Atunci ar\u0103ta\u021bi acest lucru \u00een Con\u021binutul dumneavoastr\u0103 A+ Amazon \u0219i transforma\u021bi-l \u00een Propozi\u021bia Unic\u0103 de V\u00e2nzare.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-596145-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\t\u00cencepe\u021bi-v\u0103 c\u0103l\u0103toria de la v\u00e2nz\u0103tor la bestseller &#8211; cu SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tOb\u021bine\u021bi un trial gratuit ast\u0103zi \u0219i vede\u021bi cum serviciile potrivite v\u0103 pot duce de la a fi bun la a fi CEL MAI BUN. Nu a\u0219tepta\u021bi. Ac\u021biona\u021bi acum.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">\u00cencepe\u021bi acum<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-615330-identifier\">Cum s\u0103 creez Con\u021binut A+<\/h2><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-22937-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-317006-identifier\">Face\u021bi clic pe Seller Central \u00een bara de navigare pe Publicitate \u0219i selecta\u021bi din meniul derulant Managerul de Con\u021binut A+.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-314258-identifier\">C\u0103uta\u021bi acum fie prin c\u00e2mpul de c\u0103utare dup\u0103 un ASIN pentru a ajusta Con\u021binutul A+ existent, fie face\u021bi clic pe butonul Crea\u021bi con\u021binut pentru A+.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-129256-identifier\">Acum pute\u021bi denumi con\u021binutul, astfel \u00eenc\u00e2t s\u0103-l pute\u021bi g\u0103si mai t\u00e2rziu \u00een managerul de con\u021binut.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-561847-identifier\">Selecta\u021bi limba pentru care trebuie creat con\u021binutul.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-502148-identifier\">\u00cenc\u0103rca\u021bi logo-ul companiei dumneavoastr\u0103 \u0219i ad\u0103uga\u021bi o descriere a produsului. Aceste dou\u0103 puncte trebuie completate. Acest lucru este indicat de micu\u021bul lac\u0103t din col\u021bul din dreapta sus al modulelor.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-307731-identifier\">Acum pute\u021bi ad\u0103uga alte sec\u021biuni prin butonul \u201eAd\u0103uga\u021bi modul\u201d. Alege\u021bi un \u0219ablon pentru Con\u021binutul dumneavoastr\u0103 A+ Amazon \u2013 nu sunt necesare cuno\u0219tin\u021be grafice speciale.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-670327-identifier\">Completa\u021bi modulele cu con\u021binut. Dac\u0103 dori\u021bi s\u0103 utiliza\u021bi doar p\u0103r\u021bi dintr-un modul, pute\u021bi elimina alte componente cu micu\u021bul x din st\u00e2nga.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-996448-identifier\">Pute\u021bi \u0219terge un modul \u00eentreg prin x-ul din col\u021bul din dreapta sus al modulului respectiv.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-246718-identifier\">Cu acest sistem modular, acum pute\u021bi personaliza pagina dumneavoastr\u0103 \u00een mod complet.<\/li><\/ul><\/div><div class=\"wp-block-image gb-responsive-311536-identifier\"><figure class=\"theme-wp-block aligncenter size-large\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142948\/Amazon-A-Content-Unternehmen-vorstellen-Beispiel.png\"><img decoding=\"async\" width=\"844\" height=\"640\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142948\/Amazon-A-Content-Unternehmen-vorstellen-Beispiel-844x640.png\" alt=\"Amazon A+ Content Unternehmen vorstellen Beispiel\" class=\"wp-image-1080\" title=\"Amazon A+ Content Unternehmen vorstellen Beispiel\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142948\/Amazon-A-Content-Unternehmen-vorstellen-Beispiel-407x308.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142948\/Amazon-A-Content-Unternehmen-vorstellen-Beispiel-768x582.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142948\/Amazon-A-Content-Unternehmen-vorstellen-Beispiel-844x640.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142948\/Amazon-A-Content-Unternehmen-vorstellen-Beispiel.png 1020w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><p class=\"theme-wp-block gb-responsive-135499-identifier\">\u00cen acest exemplu, se v\u00e2nd cearceafuri din cear\u0103 de albine. O diferen\u021biere a produsului \u00een acest domeniu este dificil\u0103. Prin urmare, este util s\u0103 se eviden\u021bieze unicitatea companiei. Cump\u0103r\u0103torii de cearceafuri din cear\u0103 de albine sunt, cu o mare probabilitate, foarte con\u0219tien\u021bi de mediu \u0219i doresc s\u0103 sprijine o companie care se implic\u0103 \u00een protec\u021bia mediului \u0219i dincolo de v\u00e2nz\u0103ri. Astfel, clien\u021bii vor cump\u0103ra acela\u0219i produs, dar \u00een acela\u0219i timp \u0219tiu c\u0103 doar la aceast\u0103 companie au contribuit \u0219i la protec\u021bia mediului. Fotografia, punctele forte \u0219i textul scurt spun povestea foarte clar \u0219i sunt u\u0219or de consumat.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-992249-identifier\">Amazon A+ Premium<\/h2><p class=\"theme-wp-block gb-responsive-783037-identifier\">Numele Con\u021binutului A+ Premium nu descrie foarte bine ce se afl\u0103 de fapt \u00een spatele acestuia. Este vorba despre un num\u0103r suplimentar de module specifice pentru zona A+, care au fost optimizate \u00een anumite locuri \u00een compara\u021bie cu modulele A+ clasice \u0219i ofer\u0103 par\u021bial noi posibilit\u0103\u021bi \u00een prezentarea con\u021binutului.<\/p><p class=\"theme-wp-block gb-responsive-486504-identifier\">Un nume mai bun ar fi, prin urmare, A+ Advanced sau A+ Next Gen.<\/p><p class=\"theme-wp-block gb-responsive-715193-identifier\">Concret, cu modulele A+ Premium este posibil s\u0103 se \u00eencarce con\u021binut &#8220;specific pentru dispozitive&#8221;, \u0219i anume separat pentru desktop \u0219i pentru dispozitivele mobile.<\/p><p class=\"theme-wp-block gb-responsive-118826-identifier\">Rezultatele sunt o afi\u0219are mai bun\u0103, precum \u0219i o prezentare mai omogen\u0103 \u0219i mai consistent\u0103 a con\u021binutului, \u00een compara\u021bie cu modulele standard.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-845868-identifier\"><img decoding=\"async\" width=\"844\" height=\"692\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103026\/a-plus-content-amazon-844x692.jpg\" alt=\"A-Plus-Content pe Amazon atrage cititorii prin grafice \u0219i imagini atr\u0103g\u0103toare.\" class=\"wp-image-56175\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103026\/a-plus-content-amazon-407x334.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103026\/a-plus-content-amazon-768x630.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103026\/a-plus-content-amazon-844x692.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103026\/a-plus-content-amazon-1536x1259.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103026\/a-plus-content-amazon.jpg 1952w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-374989-identifier\">\u00cen exemplu se v\u0103d 2 bannere Premium A+, care au fost plasate unul sub altul \u00een Managerul A+. \u00centre bannere nu se vede niciun tranzi\u021bie nici pe desktop, nici \u00een redarea mobil\u0103. La modulele clasice, ambele bannere ar fi separate printr-o lacun\u0103 alb\u0103.<\/p><p class=\"theme-wp-block gb-responsive-642322-identifier\">Potencialul complet al noilor module poate fi valorificat doar atunci c\u00e2nd, \u00een primul r\u00e2nd, ne \u00eentreb\u0103m ce con\u021binut ar trebui comunicat \u00een acel domeniu \u0219i, \u00een al doilea r\u00e2nd, ce noi caracteristici ale modulului \u00eemi permit cel mai bine s\u0103 transport acest con\u021binut. A\u0219adar, este vorba mai \u00eent\u00e2i despre \u201cCE\u201d \u0219i abia apoi despre \u201cCUM\u201d.<\/p><p class=\"theme-wp-block gb-responsive-736488-identifier\">Concret, exist\u0103 module noi care permit o comparare mult mai bun\u0103 a diferitelor modele de produse, astfel \u00eenc\u00e2t o compara\u021bie \u0219i o decizie de cump\u0103rare devin posibile aproape din prima privire.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-569399-identifier\"><img decoding=\"async\" width=\"844\" height=\"372\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103243\/a-plus-content-844x372.jpg\" alt=\"A-Plus-Content ofer\u0103 un plus estetic pentru cititori.\" class=\"wp-image-56177\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103243\/a-plus-content-407x179.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103243\/a-plus-content-768x338.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103243\/a-plus-content-844x372.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103243\/a-plus-content-1536x677.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103243\/a-plus-content.jpg 1616w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-602573-identifier\">\u00cen plus, exist\u0103 acum module de cross-selling care sunt mult mai potrivite pentru a comunica diversitatea produselor din portofoliu \u0219i, \u00een acela\u0219i timp, pentru a r\u0103spunde nevoilor clien\u021bilor.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-306004-identifier\"><img decoding=\"async\" width=\"844\" height=\"323\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103345\/was-ist-a-plus-content-844x323.jpg\" alt=\"Ce este A-Plus-Content? Un mijloc de a promova angajamentul \u0219i interac\u021biunea\" class=\"wp-image-56178\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103345\/was-ist-a-plus-content-407x156.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103345\/was-ist-a-plus-content-768x294.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103345\/was-ist-a-plus-content-844x323.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103345\/was-ist-a-plus-content-1536x588.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103345\/was-ist-a-plus-content-2048x784.jpg 2048w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-76774-identifier\">\u00cen cele din urm\u0103, diverse module de slideshow permit reprezentarea consistent\u0103 \u0219i coerent\u0103 a multor fa\u021bete ale acelea\u0219i teme, f\u0103r\u0103 a necesita mai multe bannere.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-510538-identifier\"><img decoding=\"async\" width=\"844\" height=\"346\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103502\/a-plus-content-beispiele-844x346.jpg\" alt=\"A-Plus-Content: Mai multe exemple ale unui produs ofer\u0103 cump\u0103r\u0103torilor diversitate.\" class=\"wp-image-56180\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103502\/a-plus-content-beispiele-407x167.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103502\/a-plus-content-beispiele-768x315.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103502\/a-plus-content-beispiele-844x346.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103502\/a-plus-content-beispiele-1536x629.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103502\/a-plus-content-beispiele.jpg 1609w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-351167-identifier\">A+ Premium Content nu poate fi \u00eens\u0103 recomandat f\u0103r\u0103 restric\u021bii \u0219i \u00een mod general. Este vorba \u00een principal despre o serie de module cu caracteristici specifice. \u00cen special din cauza celor dou\u0103 formate, desktop \u0219i mobil, efortul \u00een designul grafic \u0219i, prin urmare, \u0219i costurile, \u00een compara\u021bie cu modulele standard, sunt mai mari.<\/p><p class=\"theme-wp-block gb-responsive-118933-identifier\">Comercian\u021bii ar trebui, a\u0219adar, s\u0103 g\u00e2ndeasc\u0103 mai degrab\u0103 strategic despre plasarea \u0219i \u00eemp\u0103r\u021birea con\u021binutului lor pe parcursul galeriei de imagini \u0219i \u00een zona A+ \u0219i s\u0103 ia \u00een considerare A+ Premium doar atunci c\u00e2nd exist\u0103 un avantaj clar \u00een marketing care justific\u0103 costurile mai mari de achizi\u021bie.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-549976-identifier\">Amazon A+ Content Templates: Ce module sunt disponibile?<\/h2><p class=\"theme-wp-block gb-responsive-69273-identifier\">Chiar dac\u0103 comercian\u021bii ob\u021bin mai mult\u0103 libertate \u00een design prin utilizarea Amazon A+ Content \u2013 \u0219abloanele ofer\u0103 un cadru clar. Acest lucru este, f\u0103r\u0103 \u00eendoial\u0103, inten\u021bionat, deoarece mul\u021bi v\u00e2nz\u0103tori de pe pia\u021b\u0103 cunosc excelent produsul lor, dar de obicei nu sunt designeri grafici. A\u0219adar, pentru ca comercian\u021bii s\u0103 poat\u0103 utiliza Amazon A+ Content, \u0219abloanele care sunt c\u00e2t mai u\u0219or de creat sunt importante. \u00cen plus, gigantul E-Commerce a fost \u00eentotdeauna preocupat s\u0103 men\u021bin\u0103 o anumit\u0103 ordine \u0219i uniformitate \u00een cadrul portofoliului de oferte, astfel \u00eenc\u00e2t clientul s\u0103 se poat\u0103 orienta bine.<\/p><p class=\"theme-wp-block gb-responsive-576110-identifier\">\u00cen consecin\u021b\u0103, crearea con\u021binutului func\u021bioneaz\u0103 pe baza unui sistem modular. Diferite module predefinite pot fi combinate liber \u0219i umplute cu con\u021binut. Urm\u0103toarele componente sunt disponibile.<\/p><p class=\"theme-wp-block gb-responsive-581821-identifier\"><strong>Logo-ul companiei<\/strong><\/p><p class=\"theme-wp-block gb-responsive-62257-identifier\">Acest modul include doar posibilitatea de a plasa logo-ul propriei companii.<\/p><p class=\"theme-wp-block gb-responsive-488152-identifier\"><strong>Titlu de imagine cu text<\/strong><\/p><p class=\"theme-wp-block gb-responsive-33482-identifier\">Aceasta este una dintre cele mai simple \u0219abloane de con\u021binut Amazon A+. \u00cen partea de sus se afl\u0103 o imagine pe orizontal\u0103, sub care se afl\u0103 un titlu urmat de text.<\/p><p class=\"theme-wp-block gb-responsive-976288-identifier\"><strong>Imagine standard \u0219i overlay cu text luminos<\/strong><\/p><p class=\"theme-wp-block gb-responsive-162408-identifier\">Cu acest modul denumit oarecum confuz se refer\u0103 de asemenea la un heroshot pe orizontal\u0103. Totu\u0219i, partea de text negru este plasat\u0103 \u00eentr-un overlay luminos pe imagine.<\/p><p class=\"theme-wp-block gb-responsive-463081-identifier\"><strong>Imagine standard \u0219i overlay cu text \u00eentunecat<\/strong><\/p><p class=\"theme-wp-block gb-responsive-732905-identifier\">Aceasta este echivalentul modulului de mai sus cu overlay luminos. Pe heroshot se afl\u0103 un overlay \u00eentunecat cu text alb.<\/p><p class=\"theme-wp-block gb-responsive-307364-identifier\"><strong>Imagine standard unic\u0103 \u0219i marcaje<\/strong><\/p><p class=\"theme-wp-block gb-responsive-593715-identifier\">Acest modul cu trei coloane din \u0219abloanele de con\u021binut Amazon A+ const\u0103 dintr-o imagine \u00een partea st\u00e2ng\u0103, un c\u00e2mp de text \u00een partea din mijloc \u0219i o sec\u021biune eviden\u021biat\u0103 \u00een dreapta, care \u00een acest exemplu este umplut\u0103 cu puncte de tip bullet.<\/p><p class=\"theme-wp-block gb-responsive-659641-identifier\"><strong>Tabloul de compara\u021bie standard<\/strong><\/p><p class=\"theme-wp-block gb-responsive-651393-identifier\">\u00cen acest tabel clasic, de exemplu, diferite produse din portofoliul comerciantului pot fi comparate cu articolul de pe pagina de detalii respectiv\u0103.<\/p><p class=\"theme-wp-block gb-responsive-195986-identifier\"><strong>Standard: patru imagini\/quadruple de text<\/strong><\/p><p class=\"theme-wp-block gb-responsive-514192-identifier\">Acest modul const\u0103 din patru imagini aranjate \u00een p\u0103trat, l\u00e2ng\u0103 care este plasat un titlu. Sub fiecare imagine exist\u0103 de asemenea spa\u021biu pentru text.<\/p><p class=\"theme-wp-block gb-responsive-404250-identifier\"><strong>Modul A cu mai multe imagini<\/strong><\/p><p class=\"theme-wp-block gb-responsive-850459-identifier\">Acest modul din \u0219abloanele de con\u021binut Amazon A+ este conceput pentru a fi interactiv. Fiec\u0103rui dintre cele patru imagini \u00eei este asociat un titlu cu text. Prin clic pe una dintre imaginile mici, apare textul respectiv, precum \u0219i imaginea \u00eentr-o variant\u0103 mai mare.<\/p><p class=\"theme-wp-block gb-responsive-282359-identifier\"><strong>Imagine standard unic\u0103 \u00een st\u00e2nga<\/strong><\/p><p class=\"theme-wp-block gb-responsive-803610-identifier\">Aici se afl\u0103 imaginea \u00een st\u00e2nga, titlul \u0219i textul \u00een zona modulului din st\u00e2nga.<\/p><p class=\"theme-wp-block gb-responsive-200242-identifier\"><strong>Imagine standard unic\u0103 \u00een dreapta<\/strong><\/p><p class=\"theme-wp-block gb-responsive-527222-identifier\">Desigur, exist\u0103 \u0219i un modul echivalent care integreaz\u0103 textul \u00een dreapta imaginii.<\/p><p class=\"theme-wp-block gb-responsive-88543-identifier\"><strong>Imagine standard unic\u0103 \u0219i bar\u0103 lateral\u0103<\/strong><\/p><p class=\"theme-wp-block gb-responsive-162766-identifier\">Aceast\u0103 component\u0103 a \u0219abloanelor de con\u021binut Amazon A+ este din nou aranjat\u0103 pe trei coloane \u0219i seam\u0103n\u0103 cu \u201eImagine unic\u0103 \u0219i marcaje\u201d. L\u00e2ng\u0103 o imagine se afl\u0103 dou\u0103 coloane cu text. \u00cen coloana din st\u00e2nga se poate ad\u0103uga o alt\u0103 imagine.<\/p><p class=\"theme-wp-block gb-responsive-854104-identifier\"><strong>Standard: trei imagini \u0219i text<\/strong><\/p><p class=\"theme-wp-block gb-responsive-226260-identifier\">Un modul de asemenea aranjat pe trei coloane: Sub fiecare imagine se afl\u0103 un spa\u021biu pentru text cu titlu.<\/p><p class=\"theme-wp-block gb-responsive-905254-identifier\"><strong>Text standard \/ Text pentru descrierea produsului<\/strong><\/p><p class=\"theme-wp-block gb-responsive-494818-identifier\">Cele poate cele mai simple module, care constau doar dintr-un spa\u021biu pentru text.<\/p><p class=\"theme-wp-block gb-responsive-17762-identifier\"><strong>Imagine standard unic\u0103 cu detalii de specifica\u021bie<\/strong><\/p><p class=\"theme-wp-block gb-responsive-442976-identifier\">De asemenea, \u00een acest modul informa\u021biile sunt organizate \u00eentr-un design cu trei coloane, care const\u0103 dintr-o imagine \u0219i dou\u0103 coloane de text.<\/p><p class=\"theme-wp-block gb-responsive-37172-identifier\"><strong>Standard: patru imagini \u0219i text<\/strong><\/p><p class=\"theme-wp-block gb-responsive-191359-identifier\">Patru combina\u021bii de imagine \u0219i text sunt aranjate una l\u00e2ng\u0103 alta.<\/p><p class=\"theme-wp-block gb-responsive-318930-identifier\"><strong>Informa\u021bii tehnice standard<\/strong><\/p><p class=\"theme-wp-block gb-responsive-954742-identifier\">Acest modul foarte popular din \u0219abloanele de con\u021binut Amazon A+ permite, similar cu tabelul de compara\u021bie, prezentarea informa\u021biilor tehnice despre un produs.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-214817-identifier\"><img decoding=\"async\" width=\"844\" height=\"802\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142918\/amazon-enhanced-brand-content-template-und-best-practices.jpg\" alt=\"Captur\u0103 de ecran a tuturor formatelor de modul ale fostului \u0219ablon Amazon Enhanced Brand Content.\" class=\"wp-image-1683\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142918\/amazon-enhanced-brand-content-template-und-best-practices-407x387.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142918\/amazon-enhanced-brand-content-template-und-best-practices-768x730.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142918\/amazon-enhanced-brand-content-template-und-best-practices.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-744976-identifier\">Crearea unui \u0219ablon Amazon A+ Content: Exemplu \u0219i cele mai bune practici<\/h2><p class=\"theme-wp-block gb-responsive-330694-identifier\">Amazon a explicat deja\u00a0<a href=\"https:\/\/aplusemc.s3.amazonaws.com\/Marketing\/A%2B+Content+Manager_DE.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00een acest PDF<\/a>\u00a0pa\u0219ii necesari pentru a crea un con\u021binut A+ atr\u0103g\u0103tor. De aceea, dorim s\u0103 oferim aici doar o scurt\u0103 prezentare general\u0103.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-422975-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-575159-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Naviga\u021bi \u00een Seller Central la \u201ePublicitate\u201d \u0219i apoi selecta\u021bi \u00een meniul derulant managerul de con\u021binut A+.<\/li><li class=\"theme-wp-block gb-responsive-274853-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Acum pute\u021bi c\u0103uta dup\u0103 o ASIN pentru a ajusta con\u021binutul A+ existent sau pute\u021bi face clic pe butonul \u201eCrea\u021bi con\u021binut pentru A+\u201d dac\u0103 dori\u021bi s\u0103 crea\u021bi un nou con\u021binut.<\/li><li class=\"theme-wp-block gb-responsive-432501-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Da\u021bi un nume con\u021binutului pentru a fi u\u0219or de g\u0103sit mai t\u00e2rziu.<\/li><li class=\"theme-wp-block gb-responsive-880993-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Alege\u021bi limba pentru care trebuie create con\u021binuturile.<\/li><li class=\"theme-wp-block gb-responsive-91394-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Ulterior, trebuie s\u0103 \u00eenc\u0103rca\u021bi at\u00e2t logo-ul companiei, c\u00e2t \u0219i s\u0103 completa\u021bi descrierea produsului. Ambele puncte sunt obligatorii.<\/li><li class=\"theme-wp-block gb-responsive-884455-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Prin \u201eAd\u0103uga\u021bi modul\u201d, acum pute\u021bi ad\u0103uga \u0219i combina liber alte sec\u021biuni ale \u0219ablonului de con\u021binut Amazon A+.<\/li><li class=\"theme-wp-block gb-responsive-10206-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Unele module pot fi, de asemenea, editate dincolo de ajustarea con\u021binutului. \u00cendep\u0103rta\u021bi, dac\u0103 este cazul, componentele de care nu ave\u021bi nevoie, f\u0103c\u00e2nd clic pe micu\u021bul \u201eX\u201d.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-117092-identifier\">Prin acest sistem modular, este posibil \u0219i pentru cei cu abilit\u0103\u021bi grafice mai pu\u021bin dezvoltate s\u0103 creeze \u0219abloane de con\u021binut Amazon A+ atr\u0103g\u0103toare. C\u00e2t de bine sus\u021bine con\u021binutul, \u00een cele din urm\u0103, rata de conversie depinde \u00een mare m\u0103sur\u0103 de calitatea informa\u021biilor, cum ar fi textele \u0219i imaginile utilizate.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-279020-identifier\">Cele mai bune practici: Trebuie respectate cu stricte\u021be<\/h3><div class=\"theme-block-list\"><ol class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-868-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-558879-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Analiza TF*IDF<\/strong>: Con\u021binutul A+ nu este indexat de Amazon, totu\u0219i comercian\u021bii ar trebui s\u0103-\u0219i verifice con\u021binutul printr-o analiz\u0103 TF*IDF (\u00een german\u0103, uneori abreviat \u0219i WDF*IDF). De\u0219i Amazon nu crawl-eaz\u0103 con\u021binutul suplimentar, Google face acest lucru. \u00cen acest fel, con\u021binutul A+ sus\u021bine clasamentul SEO al produsului \u00een motorul de c\u0103utare Google.<\/li><li class=\"theme-wp-block gb-responsive-131618-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Optimizarea imaginilor<\/strong>: Amazon ofer\u0103 c\u00e2teva specifica\u021bii pentru imaginile utilizate, de exemplu, \u00een ceea ce prive\u0219te rezolu\u021bia, care trebuie respectate cu stricte\u021be. Dac\u0103 creatorul nu respect\u0103 aceste cerin\u021be, rezultatul va fi imagini distorsionate sau chiar \u0219tergerea noului con\u021binut.<\/li><li class=\"theme-wp-block gb-responsive-47100-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Bannere \u0219i imagini detaliate<\/strong>: Spre deosebire de con\u021binutul obi\u0219nuit al paginii de detalii, cu con\u021binutul Amazon A+ se poate experimenta mult mai mult, \u00een ciuda \u0219ablonului. Comercian\u021bii ar trebui s\u0103 profite de acest lucru, cre\u00e2nd imagini \u0219i texte special pentru con\u021binutul suplimentar. Detaliile produsului pot fi prezentate, povestea companiei poate fi spus\u0103 sau func\u021biile speciale pot fi explicate.<\/li><li class=\"theme-wp-block gb-responsive-447621-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Cross- \u0219i Upselling<\/strong>: Aceast\u0103 oportunitate nu ar trebui s\u0103 fie ratat\u0103 de v\u00e2nz\u0103tori: Prin con\u021binutul A+, comercian\u021bii ob\u021bin controlul asupra produselor corespunz\u0103toare afi\u0219ate pe pagina de detalii. \u00cen acest fel, portofoliul propriu poate fi prezentat \u00een mod favorabil v\u00e2nz\u0103rilor, de exemplu, prin afi\u0219area articolelor care se potrivesc cu produsul de pe pagina de detalii.<\/li><li class=\"theme-wp-block gb-responsive-98114-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Corectur\u0103<\/strong>: Con\u021binutul A+ este \u2013 odat\u0103 creat \u2013 editabil doar de un angajat Amazon. De aceea, o corectur\u0103 cuprinz\u0103toare este extrem de important\u0103. \u00cen caz contrar, clien\u021bii se pot bucura de erori pentru o perioad\u0103 lung\u0103 de timp, deoarece modific\u0103rile pot dura p\u00e2n\u0103 la \u0219apte zile.<\/li><\/ol><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-753596-identifier\">Concluzie: Prin Drag &#038; Drop c\u0103tre \u0219abloane bune de con\u021binut Amazon A+<\/h2><div class=\"wp-block-image gb-responsive-987259-identifier\"><figure class=\"theme-wp-block alignright size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"422\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142920\/a-plus-content-amazon-template-und-best-practices.jpeg\" alt=\"A+ Content: Amazon faciliteaz\u0103 enorm crearea autonom\u0103 cu \u0219abloane.\" class=\"wp-image-1651\" style=\"width:422px;height:211px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142920\/a-plus-content-amazon-template-und-best-practices-407x204.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142920\/a-plus-content-amazon-template-und-best-practices-768x384.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142920\/a-plus-content-amazon-template-und-best-practices.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-267649-identifier\">Crearea unui con\u021binut A+ conving\u0103tor nu este o \u0219tiin\u021b\u0103 a rachetelor. De\u0219i modulele predefinite ofer\u0103 o anumit\u0103 structur\u0103, acest lucru ar trebui s\u0103 reprezinte mai degrab\u0103 o u\u0219urare dec\u00e2t o constr\u00e2ngere pentru majoritatea comercian\u021bilor. Prin acest sistem modular, se poate crea cu cea mai mare u\u0219urin\u021b\u0103 un con\u021binut atr\u0103g\u0103tor, care \u00eei \u00eencurajeaz\u0103 pe clien\u021bi s\u0103 cumpere cu adev\u0103rat un produs.<\/p><p class=\"theme-wp-block gb-responsive-570819-identifier\">A+ nu este \u00eens\u0103 potrivit pentru a impulsiona un produs cu v\u00e2nz\u0103ri slabe, ci reprezint\u0103 mai degrab\u0103 un suport excelent pentru produsele care se v\u00e2nd deja bine sau care necesit\u0103 explica\u021bii suplimentare \u2013 cu condi\u021bia ca calitatea s\u0103 fie corespunz\u0103toare. Imaginile \u0219i textele ar trebui, \u00een general, s\u0103 fie create \u00een mod special pentru \u0219abloanele de con\u021binut Amazon A+, astfel \u00eenc\u00e2t s\u0103 poat\u0103 implica un efort de munc\u0103 considerabil pentru a crea con\u021binutul suplimentar. A\u0219adar, g\u00e2ndi\u021bi-v\u0103 c\u00e2t mai bine la ce pagini de detalii ale produselor este strategic s\u0103 crea\u021bi con\u021binuturi suplimentare.<\/p><p class=\"theme-wp-block gb-responsive-732348-identifier has-small-font-size\">Credite pentru imagini \u00een ordinea imaginilor: \u00a9 Rawpixel.com \u2013 stock.adobe.com \/ \u00a9 Michail Petrov \u2013 stock.adobe.com \/ Captur\u0103 de ecran @ Amazon \/ \u00a9 kirasolly \u2013 stock.adobe.com<a href=\"https:\/\/www.sellerlogic.com\/ro\/amazon-dynamic-repricing-tool\/\"><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Pagina de detalii a produsului pe Amazon urmeaz\u0103 de obicei o structur\u0103 clar\u0103 \u0219i reguli stricte. Comercian\u021bii au aici pu\u021bin spa\u021biu de manevr\u0103: \u00centre titlul produsului, punctele cheie \u0219i descriere r\u0103m\u00e2ne pu\u021bin loc pentru idei proprii, abord\u0103ri speciale ale clien\u021bilor sau m\u0103suri de marketing creative. C\u0103 exist\u0103 o nevoie \u00een aceast\u0103 direc\u021bie, platforma online a<\/p>\n","protected":false},"author":3,"featured_media":1467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1281],"tags":[],"class_list":["post-226506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicitate-cu-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Con\u021binut Amazon A Plus \u2013 Folosi\u021bi \u0219abloanele cu \u00een\u021belepciune<\/title>\n<meta name=\"description\" content=\"Con\u021binut Amazon A Plus pentru v\u00e2nz\u0103tori: Aceste module sunt disponibile \u0219i cum s\u0103 v\u0103 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