{"id":226515,"date":"2021-08-31T08:47:00","date_gmt":"2021-08-31T08:47:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/de-la-coloana-publicitara-la-era-digitala-cum-beneficiezi-de-amazon-dsp\/"},"modified":"2021-08-31T08:47:00","modified_gmt":"2021-08-31T08:47:00","slug":"de-la-coloana-publicitara-la-era-digitala-cum-beneficiezi-de-amazon-dsp","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/de-la-coloana-publicitara-la-era-digitala-cum-beneficiezi-de-amazon-dsp\/","title":{"rendered":"De la coloana publicitar\u0103 la era digital\u0103 \u2013 Cum beneficiezi de Amazon DSP"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-869447-identifier\">\u00cen era digital\u0103, avem o multitudine de date. Advertiserii beneficiaz\u0103 \u0219i ei de acest lucru. Au trecut vremurile c\u00e2nd publicitatea era afi\u0219at\u0103 pe vechea coloan\u0103 publicitar\u0103. Ce \u0219tiau marketerii despre comportamentul de cump\u0103rare al celor care vedeau reclama? Pu\u021bin. Cu siguran\u021b\u0103, loca\u021bia a jucat un rol, dar o varietate de persoane au trecut probabil pe l\u00e2ng\u0103 coloan\u0103: p\u0103rin\u021bi cu copii, executivi ai marilor corpora\u021bii, fani ai AC\/DC, precum \u0219i fani ai lui Johnny Cash.<\/p><p class=\"theme-wp-block gb-responsive-871936-identifier\">Ast\u0103zi, lucrurile arat\u0103 un pic diferit. Cu siguran\u021b\u0103, toate grupurile men\u021bionate mai sus cump\u0103r\u0103 \u0219i pe Amazon. Dar li se arat\u0103 reclame diferite. \u0218i acest lucru se bazeaz\u0103 pe interesele lor. Dac\u0103 clien\u021bii cump\u0103r\u0103 noul album de la Iron Maiden, li s-ar putea recomanda \u0219i AC\/DC. C\u0103 acest lucru este posibil se datoreaz\u0103 numeroaselor date despre clien\u021bi pe care Amazon le colecteaz\u0103 zilnic despre clien\u021bii s\u0103i.<\/p><p class=\"theme-wp-block gb-responsive-551803-identifier\">Tu, ca advertiser, po\u021bi beneficia de acest lucru baz\u00e2ndu-te pe publicitatea programatic\u0103. Platforma de Demand Side, sau pur \u0219i simplu Amazon DSP, este exact ceea ce ai nevoie.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-666673-identifier\">Ce este Amazon DSP?<\/h2><p class=\"theme-wp-block gb-responsive-972011-identifier\">Cu Amazon DSP, targetarea devine o joac\u0103 de copii. Pentru c\u0103 platforma ofer\u0103 spa\u021biu pentru oportunit\u0103\u021bi de publicitate programatic\u0103.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-150817-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-3 xl-icon-size-3 lg-icon-size-3 md-icon-size-3 sm-icon-size-3 is-style-default is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-49336-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Publicitatea programatic\u0103 \u00een marketingul online se refer\u0103 la cump\u0103rarea \u0219i v\u00e2nzarea automat\u0103 a spa\u021biului publicitar \u00een timp real. Reclamele sunt afi\u0219ate pe baza datelor utilizatorilor \u0219i, astfel, ajung la un public \u021bint\u0103 precis adaptat.<\/span><\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-303746-identifier\">Cu DSP, Amazon \u00ee\u021bi permite s\u0103 ajungi la publicul t\u0103u \u021bint\u0103 exact \u2013 nu doar pe pia\u021ba \u00een sine, ci \u0219i \u00een afara acesteia. Apropo, \u0219i persoanele externe pot folosi Amazon DSP.<\/p><div class=\"wp-block-image gb-responsive-32402-identifier\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"1194\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23140954\/amazon-dsp-cheat-sheet-844x1194.png\" alt=\"Amazon DSP: Cheat Sheet\" class=\"wp-image-14498\" style=\"width:633px;height:896px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23140954\/amazon-dsp-cheat-sheet-407x576.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23140954\/amazon-dsp-cheat-sheet-768x1086.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23140954\/amazon-dsp-cheat-sheet-844x1194.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23140954\/amazon-dsp-cheat-sheet-1086x1536.png 1086w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23140954\/amazon-dsp-cheat-sheet.png 1414w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-806395-identifier\">Ce este targetarea?<\/h3><p class=\"theme-wp-block gb-responsive-59870-identifier\">Probabil \u0219tii asta: Cau\u021bi un articol specific, cum ar fi adida\u0219ii Adidas. \u0218i dintr-o dat\u0103 vezi reclame pentru diferi\u021bi adida\u0219i pe tot internetul. Aceasta este targetarea.<\/p><p class=\"theme-wp-block gb-responsive-534045-identifier\">Un public \u021bint\u0103 este definit cu precizie. Acesta include at\u00e2t date demografice, c\u00e2t \u0219i interese, comportament de c\u0103utare \u0219i de cump\u0103rare.<\/p><p class=\"theme-wp-block gb-responsive-738329-identifier\">Amazon \u00een sine colecteaz\u0103 o cantitate vast\u0103 de date despre clien\u021bii s\u0103i. Gigantul online are avantajul de a \u0219ti nu doar ce este apreciat sau pe ce se d\u0103 clic, ci \u0219tie ce este de fapt cump\u0103rat.<\/p><p class=\"theme-wp-block gb-responsive-613008-identifier\">Pe baza acestor date, Amazon afi\u0219eaz\u0103 apoi reclame pe care compania le consider\u0103 c\u0103 se potrivesc comportamentului de cump\u0103rare anterior al clientului. Aceast\u0103 publicitate \u021bintit\u0103 are mult mai multe \u0219anse s\u0103 fie vizualizat\u0103 dec\u00e2t una care nu are leg\u0103tur\u0103 cu interesele utilizatorului.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-383777-identifier\">Retargeting<\/h3><div class=\"wp-block-image gb-responsive-140032-identifier\"><figure class=\"theme-wp-block alignright size-full is-resized\"><img decoding=\"async\" width=\"665\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141109\/amazon-dsp-definition-targeting.jpeg\" alt=\"Amazon DSP: Definition Targeting\" class=\"wp-image-13049\" style=\"width:474px;height:316px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141109\/amazon-dsp-definition-targeting-407x271.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141109\/amazon-dsp-definition-targeting.jpeg 665w\" sizes=\"(max-width: 665px) 100vw, 665px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-230168-identifier\">Targetarea include, de asemenea, retargetingul. Dac\u0103 un cump\u0103r\u0103tor d\u0103 clic pe o listare, dar nu face o achizi\u021bie, tu, ca v\u00e2nz\u0103tor, vrei s\u0103 \u00eencurajezi ace\u0219ti clien\u021bi s\u0103 cumpere. Deoarece pagina de detalii a produsului a fost deja accesat\u0103, exist\u0103 evident un interes pentru produsul t\u0103u.<\/p><p class=\"theme-wp-block gb-responsive-162350-identifier\">Cu Amazon DSP, po\u021bi ajunge din nou la ace\u0219ti clien\u021bi indeci\u0219i pe alte site-uri, cum ar fi atunci c\u00e2nd sunt pe re\u021belele sociale. \u00cen acest fel, produsul t\u0103u revine constant \u00een aten\u021bia cump\u0103r\u0103torilor \u0219i poate \u00eenc\u0103 s\u0103 \u00eei \u00eencurajeze s\u0103 fac\u0103 o achizi\u021bie cu reclamele potrivite.<\/p><p class=\"theme-wp-block gb-responsive-706406-identifier\">Platforma de partea cererii aloc\u0103 spa\u021biu publicitar marketerilor. Reclamele care sunt apoi afi\u0219ate sunt perfect adaptate clien\u021bilor, iar probabilitatea ca reclama s\u0103 fie vizualizat\u0103 este crescut\u0103 de multe ori \u00een compara\u021bie cu a fi ignorat\u0103.<\/p><p class=\"theme-wp-block gb-responsive-332521-identifier\">Aceste spa\u021bii publicitare nu sunt doar pe pia\u021ba \u00een sine, ci \u0219i pe alte pagini ale companiei, cum ar fi FireTV. Reclamele DSP pot fi chiar afi\u0219ate pe paginile furnizorilor ter\u021bi autoriza\u021bi.<\/p><p class=\"theme-wp-block gb-responsive-735398-identifier\">Aceasta ne aduce la urm\u0103toarea \u00eentrebare:<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-777672-identifier\">Cine poate folosi Amazon DSP?<\/h2><p class=\"theme-wp-block gb-responsive-647849-identifier\">\u00cen principiu, to\u021bi advertiserii pot folosi Amazon DSP ca form\u0103 de publicitate. Cu toate acestea, ar trebui s\u0103 re\u021bine\u021bi c\u0103 acest instrument nu este gratuit.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-40580-identifier\">Ave\u021bi nevoie de fondurile necesare<\/h3><p class=\"theme-wp-block gb-responsive-617805-identifier\">\u00cen <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/opinia-expertului-amazonul-viitorului-cum-se-va-dezvolta-piata\/\">discu\u021bia noastr\u0103 de expert despre viitorul Amazon<\/a>, Ronny Marx, Director General la Intomarkets, men\u021bioneaz\u0103 cel pu\u021bin 3.000 \u20ac lunar dac\u0103 folosi\u021bi serviciul de autoservire sau v\u0103 adresa\u021bi unei agen\u021bii partenere Amazon DSP, cum ar fi <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.intomarkets.com\/\">intomarkets<\/a>. Cu toate acestea, el recomand\u0103, de asemenea, abordarea problemei cu un buget semnificativ mai mare.<\/p><p class=\"theme-wp-block gb-responsive-994349-identifier\">Alternativ, pute\u021bi folosi \u0219i serviciul gestionat al gigantului online. Atunci, un manager de cont dedicat va fi furnizat pentru a v\u0103 asista \u00een gestionarea campaniei specifice pentru Amazon DSP. Aici, trebuie s\u0103 scoate\u021bi pu\u021bin mai mul\u021bi bani din buzunar, \u00eencep\u00e2nd cu un buget minim de 10.000 \u20ac pe lun\u0103 pentru serviciul Amazon DSP \u00een Germania. Cu toate acestea, aceste costuri variaz\u0103 \u00een func\u021bie de \u021bar\u0103.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-147289-identifier\">Produsele dumneavoastr\u0103 trebuie s\u0103 fie gata!<\/h3><p class=\"theme-wp-block gb-responsive-514927-identifier\">Este clar c\u0103 nicio publicitate din lume nu v\u0103 va ajuta dac\u0103 produsele dumneavoastr\u0103 nu sunt optimizate corespunz\u0103tor. Amazon DSP nu face excep\u021bie de la aceasta. Cea mai bun\u0103 campanie publicitar\u0103 v\u0103 va aduce pu\u021bin folos dac\u0103 clien\u021bii poten\u021biali sunt direc\u021biona\u021bi c\u0103tre o pagin\u0103 de produs cu fotografii slabe, gre\u0219eli de ortografie \u0219i f\u0103r\u0103 recenzii. Cuv\u00e2nt cheie: Preg\u0103tirea pentru retail.<\/p><p class=\"theme-wp-block gb-responsive-380646-identifier\">Pute\u021bi \u00eenv\u0103\u021ba cum s\u0103 <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-seo-cum-sa-optimizati-listarea-dumneavoastra-pentru-un-clasament-optim-pe-amazon\/\">optimiza\u021bi list\u0103rile dumneavoastr\u0103 pe Amazon<\/a> \u00een articolul nostru de blog corespunz\u0103tor.<\/p><p class=\"theme-wp-block gb-responsive-497659-identifier\">De asemenea, se recomand\u0103 ca produsele s\u0103 coste \u00een jur de 25 \u20ac p\u00e2n\u0103 la 30 \u20ac \u0219i s\u0103 ob\u021bin\u0103 o marj\u0103 decent\u0103. A avea experien\u021b\u0103 cu campaniile PPC pentru aceste produse este, de asemenea, benefic dac\u0103 dori\u021bi s\u0103 \u00eencepe\u021bi cu DSP. Partenerii Amazon au descoperit c\u0103 produsele care au avut performan\u021be bune cu <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/\">campaniile PPC<\/a> au \u0219anse mari s\u0103 performeze bine \u0219i cu DSP.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-810984-identifier\">Publicul \u021bint\u0103 trebuie s\u0103 fie definit \u0219i targetabil<\/h3><p class=\"theme-wp-block gb-responsive-680812-identifier\">Probabil c\u0103 nu este o surpriz\u0103 c\u0103 publicitatea \u021bintit\u0103 poate func\u021biona doar dac\u0103 este afi\u0219at\u0103 audien\u021bei potrivite. Cu toate acestea, este necesar ca aceast\u0103 audien\u021b\u0103 s\u0103 fie definit\u0103. Care sunt interesele clien\u021bilor dumneavoastr\u0103 \u0219i ce caracteristici demografice \u00eei definesc? Cu c\u00e2t \u0219ti\u021bi mai multe, cu at\u00e2t este mai bine pentru succesul dumneavoastr\u0103 cu Amazon DSP.<\/p><p class=\"theme-wp-block gb-responsive-91273-identifier\">Cu Platforma de partea cererii, este posibil\u0103 \u0219i targetarea pe mai multe dispozitive. \u00cen acest fel, pute\u021bi ajunge la clien\u021bi poten\u021biali prin diverse canale.<\/p><p class=\"theme-wp-block gb-responsive-19027-identifier\">\u00cen special atunci c\u00e2nd vinde\u021bi articole mai scumpe, cum ar fi ma\u0219inile de cafea, decizia de cump\u0103rare poate dura ceva timp. Dac\u0103 un cump\u0103r\u0103tor a vizualizat deja oferta dumneavoastr\u0103 pe computer, dar nu a dat clic pe butonul de cump\u0103rare, este probabil c\u0103 \u00eenc\u0103 nu s-a decis. Acum este important s\u0103 \u00eei contacta\u021bi din nou (adic\u0103 s\u0103 face\u021bi retargeting). Acest lucru ar fi posibil, de exemplu, dac\u0103 \u00een prezent caut\u0103 o nou\u0103 carte electronic\u0103 pe Kindle-ul lor. \u00cen acest fel, v\u0103 asigura\u021bi c\u0103 oferta dumneavoastr\u0103 nu este uitat\u0103 \u0219i \u00eencuraja\u021bi cump\u0103r\u0103torul s\u0103 finalizeze achizi\u021bia cu reclamele potrivite.<\/p><div class=\"wp-block-image gb-responsive-996966-identifier\"><figure class=\"theme-wp-block alignright size-thumbnail\"><img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141109\/Amazon-DSP-verbotene-Produkte-405x240.jpeg\" alt=\"Produse interzise Amazon\" class=\"wp-image-13054\"><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-791136-identifier\">Produsele dumneavoastr\u0103 nu apar\u021bin unei categorii interzise<\/h3><p class=\"theme-wp-block gb-responsive-147457-identifier\">Regula se aplic\u0103 \u0219i DSP-ului c\u0103 anumite produse nu pot fi publicitate. Acestea includ, de exemplu, produse medicale, produse din tutun \u0219i alcool.<br>Asta a fost despre cerin\u021be. Dar ce zice\u021bi de beneficii?<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-795282-identifier\">De ce ar trebui s\u0103 folosi\u021bi Amazon DSP?<\/h2><p class=\"theme-wp-block gb-responsive-181791-identifier\">S-ar putea s\u0103 v\u0103 \u00eentreba\u021bi de ce ar trebui s\u0103 fie Amazon DSP \u0219i nu doar Reclame Sponsorizate. S\u0103 \u00eencepem cu faptul c\u0103 campaniile PPC sunt afi\u0219ate doar pe pia\u021b\u0103, \u00een timp ce o campanie Amazon DSP este afi\u0219at\u0103 \u0219i pe site-uri ter\u021be. Acest lucru permite atingerea unui num\u0103r semnificativ mai mare de clien\u021bi poten\u021biali \u0219i cre\u0219te gradul de con\u0219tientizare a produselor dumneavoastr\u0103. Mai multe informa\u021bii despre diferen\u021bele dintre DSP \u0219i PPC vor urma mai jos.<\/p><p class=\"theme-wp-block gb-responsive-395697-identifier\">Exist\u0103 un fel de DSP-lite sub form\u0103 de <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/advertising.amazon.com\/solutions\/products\/sponsored-display?tag=googhydr-20&amp;hvadid=474991116445&amp;hvpos=&amp;hvexid=&amp;hvnetw=g&amp;hvrand=2070075812502292565&amp;hvpone=&amp;hvptwo=&amp;hvqmt=b&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9062589&amp;hvtargid=kwd-897365280403&amp;ref=pd_sl_jik8sanfb_b_sspa_ggl_d_de_ct_474991116445\">Reclame Display Sponsorizate<\/a>. Cu toate acestea, acest program este \u00eenc\u0103 par\u021bial \u00een versiune beta.<\/p><p class=\"theme-wp-block gb-responsive-103367-identifier\">Mul\u021bi utilizatori ai Amazon DSP au experien\u021be bune cu targetarea excelent\u0103 pe care o ofer\u0103 gigantul online. Spre deosebire de Google, utilizatorii de pe Amazon navigheaz\u0103 adesea cu o inten\u021bie specific\u0103 de cump\u0103rare. \u00cen timp ce Google \u0219tie ce pagini viziteaz\u0103 un utilizator, Amazon \u0219tie ce produse cump\u0103r\u0103 utilizatorii.<\/p><p class=\"theme-wp-block gb-responsive-723116-identifier\">Dac\u0103 scutecele sunt comandate pe Amazon, este probabil c\u0103 exist\u0103 \u0219i un interes pentru \u0219erve\u021bele umede \u2013 poate chiar din aceea\u0219i marc\u0103, deoarece scutecele erau evident exact ceea ce \u00ee\u0219i dorea cump\u0103r\u0103torul.<\/p><p class=\"theme-wp-block gb-responsive-631736-identifier\">Un alt avantaj al Amazon DSP este c\u0103 v\u00e2nz\u0103torii care nu v\u00e2nd ei \u00een\u0219i\u0219i pe pia\u021b\u0103 pot folosi \u0219i acest serviciu.<\/p><p class=\"theme-wp-block gb-responsive-20607-identifier\">Iat\u0103 avantajele rezumate pe scurt:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-864524-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-867943-identifier\">Reclamele sunt afi\u0219ate \u0219i pe site-uri ter\u021be \u0219i pot astfel ob\u021bine un num\u0103r mai mare de impresii.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-431916-identifier\">Amazon are date foarte bune pentru targetare. Reclamele dumneavoastr\u0103 vor fi astfel prezentate audien\u021bei potrivite.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-863801-identifier\">Amazon DSP poate fi folosit \u0219i dac\u0103 nu vinde\u021bi pe pia\u021b\u0103.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-338718-identifier\">Dar cum arat\u0103 cealalt\u0103 fa\u021b\u0103 a monedei?<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-998865-identifier\">Ce vorbe\u0219te \u00eempotriva utiliz\u0103rii Amazon DSP?<\/h2><p class=\"theme-wp-block gb-responsive-129512-identifier\">\u00cen primul r\u00e2nd, ar trebui spus c\u0103 este relativ dificil s\u0103 devii un nou utilizator sau partener al Amazon DSP, deoarece gigantul online acord\u0103 acces doar cu expertiza \u0219i bugetul corespunz\u0103tor.<\/p><p class=\"theme-wp-block gb-responsive-236209-identifier\">Alternativ, pute\u021bi folosi DSP cu un partener Amazon, adic\u0103 o agen\u021bie. Exist\u0103 aproximativ patru agen\u021bii \u00een Germania care au acces exclusiv la sistem.<\/p><p class=\"theme-wp-block gb-responsive-859249-identifier\">Un alt factor pe care ar trebui s\u0103-l lua\u021bi \u00een considerare sunt costurile comparativ ridicate. De\u0219i pute\u021bi ob\u021bine rezultate bune cu sume mai mici folosind PPC, a\u0219a cum s-a men\u021bionat mai sus, trebuie s\u0103 investi\u021bi o sum\u0103 mai mare pentru Amazon DSP. Tocmai din acest motiv, Amazon recomand\u0103 de obicei instrumentul mai mult pentru companii mai mari.<\/p><p class=\"theme-wp-block gb-responsive-918050-identifier\">Iat\u0103 din nou dezavantajele pe scurt:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-985718-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-90122-identifier\">Nu este at\u00e2t de u\u0219or s\u0103 ob\u021bine\u021bi acces la portalul Amazon DSP.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-557671-identifier\">Pentru a folosi DSP eficient, este necesar\u0103 expertiza.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-662103-identifier\">Costurile sunt comparativ ridicate.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-256768-identifier\">Am atins deja pe scurt modul \u00een care Amazon PPC \u0219i Amazon DSP difer\u0103. Cu toate acestea, dorim s\u0103 aprofund\u0103m acest subiect acum:<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-715698-identifier\">Cum difer\u0103 PPC \u0219i DSP?<\/h2><p class=\"theme-wp-block gb-responsive-752613-identifier\">At\u00e2t PPC, c\u00e2t \u0219i DSP fac parte din <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/publicitate-pe-amazon-in-2025-tot-ce-trebuie-sa-stii\/\">oferta de publicitate Amazon<\/a> a gigantului online. Ambele formate \u00ee\u0219i propun s\u0103 aduc\u0103 produsele dumneavoastr\u0103 \u00een aten\u021bia cump\u0103r\u0103torilor. Cu toate acestea, exist\u0103 c\u00e2teva diferen\u021be care influen\u021beaz\u0103 procesul decizional al advertiserilor:<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-859006-identifier\">#1 Facturarea<\/h3><p class=\"theme-wp-block gb-responsive-993368-identifier\">Formatele precum Reclamele Sponsorizate sunt facturate pe clic, motiv pentru care sunt numite \u0219i campanii PPC. A\u0219adar, Pay Per Click.<\/p><p class=\"theme-wp-block gb-responsive-687419-identifier\">Amazon DSP, pe de alt\u0103 parte, este facturat ca Cost per Mille, adic\u0103 pe 1.000 de unit\u0103\u021bi. Aici, \u00eens\u0103, nu pl\u0103ti\u021bi pentru clicuri, ci pentru impresii\/afi\u0219\u0103ri de reclame. Aici se afl\u0103 diferen\u021ba cheie. Nu pl\u0103ti\u021bi pentru cineva care d\u0103 clic pe reclama dumneavoastr\u0103, ci pentru afi\u0219area reclamelor dumneavoastr\u0103.<\/p><div class=\"wp-block-image gb-responsive-520922-identifier\"><figure class=\"theme-wp-block alignright size-full is-resized\"><img decoding=\"async\" width=\"436\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141108\/Unterschiede-Amazon-DSP-und-PPC-Ausspielung-der-Ads.jpeg\" alt=\"Diferen\u021bele Amazon DSP \u0219i PPC Afi\u0219area Reclamelor\" class=\"wp-image-13059\" style=\"width:379px;height:385px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141108\/Unterschiede-Amazon-DSP-und-PPC-Ausspielung-der-Ads-407x414.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141108\/Unterschiede-Amazon-DSP-und-PPC-Ausspielung-der-Ads.jpeg 436w\" sizes=\"(max-width: 436px) 100vw, 436px\" \/><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-386916-identifier\">#2 Afi\u0219area reclamelor dumneavoastr\u0103<\/h3><p class=\"theme-wp-block gb-responsive-695673-identifier\">C\u00e2nd reclamele PPC sunt afi\u0219ate, ele sunt prezentate exclusiv pe pia\u021b\u0103. \u00cen func\u021bie de obiectivul campaniei, acestea sunt plasate mai degrab\u0103 discret \u00een rezultatele c\u0103ut\u0103rii pentru a se apropia c\u00e2t mai mult de senza\u021bia unui rezultat organic sau prezentate ca reclame banner deasupra rezultatelor c\u0103ut\u0103rii.<\/p><p class=\"theme-wp-block gb-responsive-355055-identifier\">Campaniile Amazon DSP, pe de alt\u0103 parte, pot fi afi\u0219ate \u0219i pe site-uri ter\u021be eligibile, permi\u021b\u00e2ndu-v\u0103 s\u0103 ajunge\u021bi la un public semnificativ mai mare dec\u00e2t cu campaniile Amazon PPC. Acest lucru v\u0103 permite s\u0103 angaja\u021bi clien\u021bi poten\u021biali \u00een diverse situa\u021bii: \u00een timp ce se uit\u0103 la televizor pe FireTV, caut\u0103 un nou audiobook pe Audible sau pe un site ter\u021b unde \u00ee\u0219i planific\u0103 urm\u0103toarea vacan\u021b\u0103.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-506398-identifier\">#3 Cine are voie s\u0103 foloseasc\u0103 formatul<\/h3><p class=\"theme-wp-block gb-responsive-424944-identifier\">\u00cen timp ce PPC Amazon este rezervat exclusiv advertiserilor care v\u00e2nd activ pe pia\u021b\u0103, DSP poate fi folosit \u0219i de p\u0103r\u021bi externe Amazon.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-128113-identifier\">Ce tipuri de campanii po\u021bi folosi cu Amazon DSP?<\/h2><p class=\"theme-wp-block gb-responsive-604557-identifier\">Accentul aici este cu siguran\u021b\u0103 pe anun\u021burile de tip display \u0219i multimedia. Av\u00e2nd \u00een vedere c\u0103 anun\u021burile sunt afi\u0219ate \u0219i pe site-uri ter\u021be, acest lucru are sens, deoarece acest tip de anun\u021b poate atrage mai mult\u0103 aten\u021bie \u00eentr-un astfel de mediu.<\/p><p class=\"theme-wp-block gb-responsive-288790-identifier\">Cum dore\u0219ti s\u0103 \u00ee\u021bi proiectezi anun\u021burile depinde, de altfel, de tine, dac\u0103 dore\u0219ti. Dac\u0103 ai prefera s\u0103 fii sus\u021binut \u00een acest sens, po\u021bi contacta de asemenea un manager DSP la Amazon.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-628971-identifier\">Pentru ce obiective sunt potrivite campaniile Amazon DSP?<\/h2><p class=\"theme-wp-block gb-responsive-497571-identifier\">Acest tip de publicitate Amazon este deosebit de potrivit atunci c\u00e2nd \u00eencerci s\u0103 ajungi la cump\u0103r\u0103tori poten\u021biali \u00een afara pie\u021bei. Pe de o parte, po\u021bi cre\u0219te con\u0219tientizarea produsului \u0219i a brandului, dar datorit\u0103 datelor extinse, po\u021bi realiza de asemenea un retargeting bun cu Amazon DSP.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-437009-identifier\">Concluzie<\/h2><p class=\"theme-wp-block gb-responsive-856080-identifier\">Cu platforma Demand Side a Amazon, ai oportunitatea de a face publicitate programatic \u0219i de a-\u021bi viza cu precizie clien\u021bii pe diferite site-uri. Fie c\u0103 este vorba despre Amazon \u00eensu\u0219i, despre alte site-uri operate de gigantul online (de exemplu, Audible) sau pe site-uri ter\u021be eligibile. Acest lucru \u00ee\u021bi permite s\u0103 ajungi la mult mai mul\u021bi cump\u0103r\u0103tori poten\u021biali dec\u00e2t doar pe pia\u021b\u0103.<\/p><p class=\"theme-wp-block gb-responsive-461418-identifier\">Cu toate acestea, \u021bine cont c\u0103 acest instrument \u00ee\u021bi prezint\u0103 \u0219i obstacole. De exemplu, trebuie s\u0103 treci printr-un proces formal de aplicare pentru a folosi Amazon DSP, iar gigantul online decide dac\u0103 \u021bi se va acorda acces la serviciu. \u00cen plus, trebuie s\u0103 ai un buget minim comparativ ridicat disponibil. Prin urmare, este de asemenea necesar ca listele tale s\u0103 fie optimizate atunci c\u00e2nd \u00eencepi cu DSP.<\/p><p class=\"theme-wp-block gb-responsive-234540-identifier\">A\u0219a cum se \u00eent\u00e2mpl\u0103 adesea, nu putem r\u0103spunde la \u00eentrebarea dac\u0103 ar trebui s\u0103 folose\u0219ti platforma Demand Side cu un da sau nu clar. \u00cen opinia noastr\u0103, Amazon DSP are poten\u021bialul de a-\u021bi cre\u0219te v\u00e2nz\u0103rile, dar doar dac\u0103 produsele tale \u0219i bugetul t\u0103u sunt preg\u0103tite pentru asta.<\/p><p class=\"theme-wp-block gb-responsive-635269-identifier\">Dac\u0103 acum vrei s\u0103 \u00eencepi c\u0103l\u0103toria ta cu Amazon DSP, po\u021bi folosi aceast\u0103 foaie de trucuri ca ghid. Aceasta con\u021bine cele mai importante informa\u021bii rezumate \u00eenc\u0103 o dat\u0103.<\/p><p class=\"theme-wp-block gb-responsive-271283-identifier\">Doar d\u0103 clic pe miniatura pentru a deschide foaia de trucuri la dimensiune complet\u0103.<\/p><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1630055045990\"><strong class=\"schema-faq-question\">Ce este Amazon DSP?<\/strong> <p class=\"schema-faq-answer\">DSP \u00eenseamn\u0103 Demand Side Platform. Aceasta permite Amazon s\u0103 activeze publicitatea programatic\u0103. Aceasta \u00eenseamn\u0103 c\u0103 spa\u021biile publicitare sunt cump\u0103rate \u0219i v\u00e2ndute automat. Anun\u021burile care sunt apoi afi\u0219ate sunt direc\u021bionate c\u0103tre public. \u00cen acest fel, publicitatea ta ajunge exact la publicul \u021bint\u0103.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1630055152572\"><strong class=\"schema-faq-question\">Cine poate folosi Amazon DSP?<\/strong> <p class=\"schema-faq-answer\">\u00cen principiu, orice advertiser poate folosi DSP. Cu toate acestea, accesul este acordat foarte limitat. Prin urmare, ar putea fi util s\u0103 angajezi o agen\u021bie sau s\u0103 contactezi un manager de cont de la Amazon.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1630055235901\"><strong class=\"schema-faq-question\">C\u00e2t cost\u0103 Amazon DSP?<\/strong> <p class=\"schema-faq-answer\">Depinde de faptul dac\u0103 vrei s\u0103 folose\u0219ti serviciul self-service sau serviciul gestionat al Amazon. \u00cen primul caz, \u00ee\u021bi gestionezi singur DSP-ul sau cu o agen\u021bie. Pentru aceasta, ai nevoie de cel pu\u021bin 3.000 \u20ac pe lun\u0103. Pentru serviciul gestionat, unde e\u0219ti sus\u021binut de Amazon \u00eensu\u0219i, ai nevoie de cel pu\u021bin 10.000 \u20ac lunar.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1630055364701\"><strong class=\"schema-faq-question\">Care sunt diferen\u021bele dintre Amazon PPC \u0219i DSP?<\/strong> <p class=\"schema-faq-answer\">Pe de o parte, anun\u021burile PPC sunt afi\u0219ate doar pe pia\u021b\u0103, \u00een timp ce anun\u021burile DSP sunt afi\u0219ate \u0219i pe alte pagini Amazon \u0219i pe site-uri ter\u021be eligibile. \u00cen plus, pl\u0103te\u0219ti pentru clicuri cu PPC, dar pentru impresii cu DSP. O alt\u0103 diferen\u021b\u0103 este c\u0103 DSP folose\u0219te o varietate de date despre utilizatori pentru a afi\u0219a anun\u021buri publicului \u021bint\u0103 potrivit. Aceast\u0103 op\u021biune nu este disponibil\u0103 cu PPC.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-681450-identifier has-small-font-size\">Credite pentru imagini \u00een ordinea imaginilor: \u00a9zapp2photo \u2013 stock.adobe.com \/ \u00a9naum\u2013 stock.adobe.com \/ \u00a9Andrey Yalansky \u2013 stock.adobe.com<meta charset=\"utf-8\"><\/meta>\/ \u00a9 Visual Generation \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00cen era digital\u0103, avem o multitudine de date. Advertiserii beneficiaz\u0103 \u0219i ei de acest lucru. Au trecut vremurile c\u00e2nd publicitatea era afi\u0219at\u0103 pe vechea coloan\u0103 publicitar\u0103. Ce \u0219tiau marketerii despre comportamentul de cump\u0103rare al celor care vedeau reclama? Pu\u021bin. Cu siguran\u021b\u0103, loca\u021bia a jucat un rol, dar o varietate de persoane au trecut probabil pe<\/p>\n","protected":false},"author":5,"featured_media":13043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1281],"tags":[],"class_list":["post-226515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicitate-cu-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon DSP: Publicitate programatic\u0103 pentru profesioni\u0219ti<\/title>\n<meta name=\"description\" content=\"Cu DSP-ul (Demand Side Platform) al Amazon, po\u021bi face publicitate \u0219i \u00een afara Amazon. A\u0219a po\u021bi folosi DSP-ul \u00een mod profitabil.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/de-la-coloana-publicitara-la-era-digitala-cum-beneficiezi-de-amazon-dsp\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon DSP: Publicitate programatic\u0103 pentru profesioni\u0219ti\" \/>\n<meta property=\"og:description\" content=\"Cu DSP-ul (Demand Side Platform) al Amazon, po\u021bi face publicitate \u0219i \u00een afara Amazon. 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Her goal is to provide useful content that is practical and easy to understand, so that her readers can find the answers they are looking for quickly and effectively.","sameAs":["https:\/\/www.linkedin.com\/in\/anna-lena-schwab-0a63a5191\/"],"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/author\/lenaschwab\/"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/de-la-coloana-publicitara-la-era-digitala-cum-beneficiezi-de-amazon-dsp\/#faq-question-1630055045990","position":1,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/de-la-coloana-publicitara-la-era-digitala-cum-beneficiezi-de-amazon-dsp\/#faq-question-1630055045990","name":"Ce este Amazon DSP?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"DSP \u00eenseamn\u0103 Demand Side Platform. Aceasta permite Amazon s\u0103 activeze publicitatea programatic\u0103. Aceasta \u00eenseamn\u0103 c\u0103 spa\u021biile publicitare sunt cump\u0103rate \u0219i v\u00e2ndute automat. Anun\u021burile care sunt apoi afi\u0219ate sunt direc\u021bionate c\u0103tre public. \u00cen acest fel, publicitatea ta ajunge exact la publicul \u021bint\u0103.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/de-la-coloana-publicitara-la-era-digitala-cum-beneficiezi-de-amazon-dsp\/#faq-question-1630055152572","position":2,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/de-la-coloana-publicitara-la-era-digitala-cum-beneficiezi-de-amazon-dsp\/#faq-question-1630055152572","name":"Cine poate folosi Amazon DSP?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"\u00cen principiu, orice advertiser poate folosi DSP. Cu toate acestea, accesul este acordat foarte limitat. Prin urmare, ar putea fi util s\u0103 angajezi o agen\u021bie sau s\u0103 contactezi un manager de cont de la Amazon.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/de-la-coloana-publicitara-la-era-digitala-cum-beneficiezi-de-amazon-dsp\/#faq-question-1630055235901","position":3,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/de-la-coloana-publicitara-la-era-digitala-cum-beneficiezi-de-amazon-dsp\/#faq-question-1630055235901","name":"C\u00e2t cost\u0103 Amazon DSP?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Depinde de faptul dac\u0103 vrei s\u0103 folose\u0219ti serviciul self-service sau serviciul gestionat al Amazon. \u00cen primul caz, \u00ee\u021bi gestionezi singur DSP-ul sau cu o agen\u021bie. Pentru aceasta, ai nevoie de cel pu\u021bin 3.000 \u20ac pe lun\u0103. Pentru serviciul gestionat, unde e\u0219ti sus\u021binut de Amazon \u00eensu\u0219i, ai nevoie de cel pu\u021bin 10.000 \u20ac lunar.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/de-la-coloana-publicitara-la-era-digitala-cum-beneficiezi-de-amazon-dsp\/#faq-question-1630055364701","position":4,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/de-la-coloana-publicitara-la-era-digitala-cum-beneficiezi-de-amazon-dsp\/#faq-question-1630055364701","name":"Care sunt diferen\u021bele dintre Amazon PPC \u0219i DSP?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Pe de o parte, anun\u021burile PPC sunt afi\u0219ate doar pe pia\u021b\u0103, \u00een timp ce anun\u021burile DSP sunt afi\u0219ate \u0219i pe alte site-uri Amazon \u0219i pe site-uri ter\u021be eligibile. \u00cen plus, cu PPC, pl\u0103te\u0219ti pentru clicuri, \u00een timp ce cu DSP, pl\u0103te\u0219ti pentru impresii. O alt\u0103 diferen\u021b\u0103 este c\u0103 DSP folose\u0219te o varietate de date despre utilizatori pentru a afi\u0219a anun\u021buri publicului potrivit. Aceast\u0103 op\u021biune nu este disponibil\u0103 cu PPC.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/posts\/226515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/comments?post=226515"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/posts\/226515\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/media\/13043"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/media?parent=226515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/categories?post=226515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/tags?post=226515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}