{"id":226536,"date":"2021-12-03T12:34:56","date_gmt":"2021-12-03T12:34:56","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/cum-sa-ajungeti-la-clientii-potriviti-cu-anunturile-amazon-display-inclusiv-instructiuni-pas-cu-pas\/"},"modified":"2021-12-03T12:34:56","modified_gmt":"2021-12-03T12:34:56","slug":"cum-sa-ajungeti-la-clientii-potriviti-cu-anunturile-amazon-display-inclusiv-instructiuni-pas-cu-pas","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/cum-sa-ajungeti-la-clientii-potriviti-cu-anunturile-amazon-display-inclusiv-instructiuni-pas-cu-pas\/","title":{"rendered":"Cum s\u0103 ajunge\u021bi la clien\u021bii potrivi\u021bi cu anun\u021burile Amazon Display \u2013 inclusiv instruc\u021biuni pas cu pas"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-133694-identifier\">Campaniile publicitare nu sunt nimic nou \u00een universul Amazon, anun\u021burile sponsorizate Display fiind doar una dintre dezvolt\u0103rile mai recente. De ce ar trebui s\u0103 utiliza\u021bi publicitatea Amazon, nu mai trebuie s\u0103 explic\u0103m \u00een acest moment. Dar ce este cu anun\u021burile Display? Vrem s\u0103 clarific\u0103m acest lucru \u00een acest articol de blog.<\/p><p class=\"theme-wp-block gb-responsive-644953-identifier\">S\u0103 \u00eencepem imediat cu elementele de baz\u0103.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-223618-identifier\" id=\"was-sind-amazon-sponsored-display-ads-und-wie-sehen-sie-aus\">Ce sunt anun\u021burile sponsorizate Display Amazon \u0219i cum arat\u0103 acestea?<\/h2><p class=\"theme-wp-block gb-responsive-185666-identifier\">Anun\u021burile Display sunt o form\u0103 de solu\u021bii publicitare oferite de Amazon. Acestea fac parte din op\u021biunile de auto-servire \u0219i sunt facturate pe clic, adic\u0103 ca PPC. Cu ajutorul target\u0103rii, comercian\u021bii pot viza exact publicul lor \u021bint\u0103. Anun\u021burile sponsorizate Display apar pe Amazon, precum \u0219i pe paginile ter\u021bilor.<\/p><p class=\"theme-wp-block gb-responsive-880830-identifier\">Ca parte a publicit\u0103\u021bii Amazon, anun\u021burile Display sunt de obicei afi\u0219ate proeminent \u00een partea de sus sau pe marginea unei pagini. Acestea constau dintr-un text, elemente grafice \u0219i un apel la ac\u021biune (CTA), care face leg\u0103tura cu pagina \u021bint\u0103 (adic\u0103 pagina de detalii a produsului). De asemenea, ele afi\u0219eaz\u0103 elemente cunoscute ale gigantului online:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-670699-identifier wp-block-list\"><li class=\"theme-wp-block\">Evaluare cu stele<\/li><li class=\"theme-wp-block\">Imagini ale produsului<\/li><li class=\"theme-wp-block\">Etichete, cum ar fi reducerile \u0219i, desigur, livrarea Prime<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-150571-identifier\">P\u00e2n\u0103 aici, a fost bine, dar cum arat\u0103 aceste anun\u021buri? \u00cen cele din urm\u0103, publicitatea \u00ee\u0219i p\u0103streaz\u0103 atractivitatea atunci c\u00e2nd arat\u0103 \u0219i bine. S\u0103 ne uit\u0103m a\u0219adar la c\u00e2teva anun\u021buri Display pe Amazon:<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-868222-identifier\" id=\"amazon-display-ads-auf-einer-produktdetailseite\">Anun\u021buri Display Amazon pe o pagin\u0103 de detalii a produsului<\/h3><p class=\"theme-wp-block gb-responsive-499198-identifier\">\u00cen ro\u0219u marcat, vedem anun\u021bul sponsorizat Display pe o pagin\u0103 de detalii a produsului Amazon. S-a c\u0103utat Lego Duplo, iar pe pagina produsului este promovat un sistem similar de c\u0103r\u0103mizi de la concuren\u021b\u0103 \u2013 cu siguran\u021b\u0103 un loc bun! De ce? Pentru c\u0103 inten\u021bia de c\u0103utare era evident\u0103 \u00een direc\u021bia juc\u0103riilor (pentru copii). Mai exact: s-au c\u0103utat c\u0103r\u0103mizi. De ce s\u0103 nu \u00eencerc\u0103m ceva nou? Poate c\u0103 produsul de la Simba este mai bun dec\u00e2t cel de la Duplo.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-199146-identifier\"><img decoding=\"async\" width=\"844\" height=\"611\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140832\/Amazon-Display-Ads-Bsp-1-844x611.png\" alt=\"Specifica\u021bii anun\u021buri Display Amazon: Exemplu 1 - afi\u0219at sub punctele cheie\" class=\"wp-image-15843\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140832\/Amazon-Display-Ads-Bsp-1-407x295.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140832\/Amazon-Display-Ads-Bsp-1-768x556.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140832\/Amazon-Display-Ads-Bsp-1-844x611.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140832\/Amazon-Display-Ads-Bsp-1.png 1260w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-899798-identifier\">Apropo, aceste anun\u021buri pot ap\u0103rea \u0219i direct sub Buy Box. La final, nu conteaz\u0103 unde apare anun\u021bul. Fie c\u0103 este sub punctele cheie sau sub Buy Box; ambele variante atrag aten\u021bia.<\/p><p class=\"theme-wp-block gb-responsive-37837-identifier\">Anun\u021buri sponsorizate Display Amazon \u00een rezultatele c\u0103ut\u0103rii<\/p><p class=\"theme-wp-block gb-responsive-469518-identifier\">Rezultatele c\u0103ut\u0103rii de pe Amazon sunt acum pline de diverse etichete \u0219i tipuri de anun\u021buri. Campaniile dvs. sponsorizate Display pe Amazon nu ar trebui s\u0103 lipseasc\u0103, desigur.<\/p><p class=\"theme-wp-block gb-responsive-368998-identifier\">Urm\u0103torul anun\u021b pentru patine a fost afi\u0219at direct l\u00e2ng\u0103 rezultatele c\u0103ut\u0103rii (\u00een dreapta) \u0219i cu siguran\u021b\u0103 atrage aten\u021bia. C\u0103utarea de decora\u021biuni de Cr\u0103ciun sugereaz\u0103 un interes pentru sezonul rece.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-538282-identifier\"><img decoding=\"async\" width=\"844\" height=\"377\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140829\/amazon-display-ads-publisher_Beispiel-2_ausgespielt-in-den-Suchergebnissen-844x377.png\" alt=\"anun\u021buri display amazon publisher_Exemplu 2_afisat \u00een rezultatele c\u0103ut\u0103rii\" class=\"wp-image-15857\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140829\/amazon-display-ads-publisher_Beispiel-2_ausgespielt-in-den-Suchergebnissen-407x182.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140829\/amazon-display-ads-publisher_Beispiel-2_ausgespielt-in-den-Suchergebnissen-768x343.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140829\/amazon-display-ads-publisher_Beispiel-2_ausgespielt-in-den-Suchergebnissen-844x377.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140829\/amazon-display-ads-publisher_Beispiel-2_ausgespielt-in-den-Suchergebnissen-1536x687.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140829\/amazon-display-ads-publisher_Beispiel-2_ausgespielt-in-den-Suchergebnissen-2048x915.png 2048w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-214691-identifier\" id=\"unterschiede-zu-anderen-werbeformen-auf-amazon\">Diferen\u021be fa\u021b\u0103 de alte forme de publicitate pe Amazon<\/h2><p class=\"theme-wp-block gb-responsive-640798-identifier\">\u00cenainte de a ne aprofunda \u00een subiectul anun\u021burilor Display Amazon, dorim s\u0103 ne concentr\u0103m pe celelalte tipuri de publicitate de pe pie\u021bele Amazon:<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-584994-identifier\" id=\"amazon-display-ads-vs-sponsored-products-und-sponsored-brands\">Anun\u021buri Display Amazon vs. Produse sponsorizate \u0219i M\u0103rci sponsorizate<\/h3><p class=\"theme-wp-block gb-responsive-389206-identifier\">Cea mai mare diferen\u021b\u0103 \u00eentre anun\u021burile Display \u0219i produsele sponsorizate \u0219i m\u0103rci este modul de afi\u0219are a anun\u021burilor. \u00cen timp ce ultimele sunt bazate pe cuvinte cheie, anun\u021burile Display Amazon sunt afi\u0219ate pe baza datelor \u0219i intereselor clien\u021bilor. Mai multe despre subiectul <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-retargeting-atingerea-clientilor-in-afara-amazon-cu-targetarea-corecta\/\">(Re)Targeting<\/a> mai t\u00e2rziu.<\/p><p class=\"theme-wp-block gb-responsive-117924-identifier\">O alt\u0103 diferen\u021b\u0103 major\u0103 este c\u0103 produsele sponsorizate \u0219i m\u0103rci pot fi vizualizate exclusiv pe pia\u021ba \u00een sine, fie \u00een rezultatele c\u0103ut\u0103rii, fie pe paginile produselor. Anun\u021burile Display Amazon, pe de alt\u0103 parte, sunt afi\u0219ate \u0219i pe paginile ter\u021bilor, ceea ce cre\u0219te semnificativ raza de ac\u021biune.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-145095-identifier\" id=\"amazon-sponsored-display-ads-vs-dsp\">Anun\u021buri sponsorizate Display Amazon vs. DSP<\/h3><p class=\"theme-wp-block gb-responsive-337716-identifier\">Distinc\u021bia fa\u021b\u0103 de produsele sponsorizate \u0219i m\u0103rci este clar\u0103. Dar nu ofer\u0103 <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/de-la-coloana-publicitara-la-era-digitala-cum-beneficiezi-de-amazon-dsp\/\">campaniile Amazon DSP<\/a> \u0219i targetare \u0219i afi\u0219are pe pagini externe?<\/p><p class=\"theme-wp-block gb-responsive-555085-identifier\">\u00cen interviul nostru cu <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/opinia-expertului-amazonul-viitorului-cum-se-va-dezvolta-piata\/\">exper\u021bii despre tendin\u021bele Amazon din urm\u0103torii ani<\/a>, Ronny Marx a descris foarte frumos anun\u021burile Display Sponsorizate ca \u201eDSP-light\u201d. Asta love\u0219te \u00een \u021bint\u0103. Pentru c\u0103, \u00een cele din urm\u0103, anun\u021burile Display ofer\u0103 caracteristici similare cu DSP, dar \u00eentr-o form\u0103 redus\u0103.<\/p><p class=\"theme-wp-block gb-responsive-761827-identifier\">\u00cen special \u00een ceea ce prive\u0219te costurile, aceste dou\u0103 formate de publicitate se diferen\u021biaz\u0103 enorm. \u00cen timp ce pute\u021bi \u00eencepe anun\u021burile Amazon Display \u0219i cu un buget mic, pentru DSP ar trebui s\u0103 aloca\u021bi cel pu\u021bin 20.000\u20ac.<\/p><p class=\"theme-wp-block gb-responsive-9872-identifier\">Alte diferen\u021be sunt, printre altele, modul de facturare a costurilor, care pentru anun\u021burile Display se calculeaz\u0103 pe clic \u0219i pentru DSP pe impresii, precum \u0219i posibilitatea de serviciu gestionat prin angaja\u021bii Amazon, care exist\u0103 doar pentru DSP.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-607932-identifier\" id=\"wer-kann-amazon-sponsored-display-ads-nutzen\">Cine poate utiliza anun\u021burile Display Sponsorizate Amazon?<\/h2><p class=\"theme-wp-block gb-responsive-45042-identifier\">V\u00e2nz\u0103torii profesioni\u0219ti, ale c\u0103ror m\u0103rci sunt \u00eenregistrate \u00een registrul de m\u0103rci Amazon, pot utiliza acest tip de publicitate. De asemenea, comercian\u021bii \u0219i agen\u021biile, ale c\u0103ror clien\u021bi v\u00e2nd produse pe Amazon, pot utiliza anun\u021burile Display Sponsorizate Amazon. Ele sunt disponibile pe<a href=\"https:\/\/advertising.amazon.com\/de-de\/solutions\/products\/sponsored-display\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> urm\u0103toarele pie\u021be<\/a> <em>(\u00eencep\u00e2nd cu decembrie 2021)<\/em>:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-467820-identifier wp-block-list\"><li class=\"theme-wp-block\">America de Nord: Canada, Mexic \u0219i SUA<\/li><li class=\"theme-wp-block\">America de Sud: Brazilia<\/li><li class=\"theme-wp-block\">Europa: Germania, Spania, Fran\u021ba, Italia, Olanda, Regatul Unit<\/li><li class=\"theme-wp-block\">Orientul Mijlociu: Emiratele Arabe Unite<\/li><li class=\"theme-wp-block\">Asia-Pacific: Australia, India, Japonia<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-907308-identifier\">Versiunea Beta le permite de asemenea brandurilor profesionale s\u0103 \u00ee\u0219i prezinte aplica\u021biile, serialele sau filmele pe Fire TV.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-221323-identifier\" id=\"wie-erreichen-sie-die-richtigen-kund-innen-das-targeting\">Cum ajunge\u021bi la clien\u021bii potrivi\u021bi \u2013 Targetarea<\/h2><p class=\"theme-wp-block gb-responsive-984546-identifier\">Cele mai mari puncte forte ale anun\u021burilor Display Sponsorizate Amazon sunt retargetingul \u0219i targetarea general\u0103. Anun\u021burile sunt afi\u0219ate \u00een mod \u021bintit pe baza intereselor \u0219i comportamentului clien\u021bilor. Acest lucru cre\u0219te semnificativ \u0219ansele ca persoanele interesate s\u0103 se converteasc\u0103 \u00een cump\u0103r\u0103tori. \u00cen special \u00een compara\u021bie cu anun\u021burile bazate exclusiv pe cuvinte cheie.<\/p><p class=\"theme-wp-block gb-responsive-483041-identifier\">Publicitarii pot orienta targetarea anun\u021burilor Display pe Amazon fie pe audien\u021b\u0103, fie pe produs. S\u0103 analiz\u0103m \u0219i acest aspect mai \u00een detaliu:<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-42107-identifier\" id=\"targeting-mit-amazon-sponsored-display-amazon-audiences\">Targetarea cu anun\u021burile Display Sponsorizate Amazon: Audien\u021bele Amazon<\/h3><p class=\"theme-wp-block gb-responsive-983095-identifier\">O posibilitate pentru targetare sunt a\u0219a-numitele Audien\u021be Amazon. Anun\u021burile dvs. sunt afi\u0219ate at\u00e2t pe pia\u021ba propriu-zis\u0103, c\u00e2t \u0219i pe paginile ter\u021bilor. Ele sunt apoi prezentate unor grupuri \u021bint\u0103 specifice. Aceste grupuri \u021bint\u0103, sau Audien\u021be, pot fi selectate de dvs. \u00cen acest sens, v\u0103 ajut\u0103, printre altele, datele demografice \u0219i semnalele de cump\u0103rare.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-65405-identifier\" id=\"amazon-sponsored-display-ads-views-remarketing\">Anun\u021buri Display Sponsorizate Amazon: Remarketing pe baza vizualiz\u0103rilor<\/h3><p class=\"theme-wp-block gb-responsive-732427-identifier\">\u00cen acest caz, anun\u021burile dvs. sunt afi\u0219ate clien\u021bilor care au vizualizat produsul dvs. \u00een ultimele 30 de zile, dar nu l-au cump\u0103rat \u00eenc\u0103. Deoarece aceste anun\u021buri sunt afi\u0219ate at\u00e2t pe Amazon, c\u00e2t \u0219i \u00een afara acestuia, pute\u021bi ajunge la cump\u0103r\u0103torii care au ar\u0103tat un interes ini\u021bial pentru produsele dvs. \u0219i \u00een etapele ulterioare ale parcursului clientului.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-245441-identifier\" id=\"targeting-auf-amazon-mit-product-display-ads\">Targetarea pe Amazon cu anun\u021buri Display pe produs<\/h3><p class=\"theme-wp-block gb-responsive-857173-identifier\">\u00cen cazul a\u0219a-numitei target\u0103ri pe produs, anun\u021burile dvs. sunt orientate c\u0103tre produse sau categorii specifice. Apoi, ele sunt afi\u0219ate clien\u021bilor pe paginile produselor corespunz\u0103toare. Datorit\u0103 plas\u0103rii proeminente direct sub punctele cheie sau imediat sub Buy Box, anun\u021burile dvs. au o mare probabilitate de a atrage aten\u021bia persoanelor interesate.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-898237-identifier\" id=\"was-kosten-amazon-display-ads\">C\u00e2t cost\u0103 anun\u021burile Display Amazon?<\/h2><p class=\"theme-wp-block gb-responsive-919829-identifier\">A\u0219a cum se \u00eent\u00e2mpl\u0103 cu aproape toate formatele de publicitate de pe pia\u021ba online, costurile pentru anun\u021burile Display Sponsorizate Amazon se calculeaz\u0103 pe clic. Acest principiu se nume\u0219te, de asemenea, PPC, adic\u0103 Pay Per Click. A\u0219adar, pl\u0103ti\u021bi doar atunci c\u00e2nd clien\u021bii poten\u021biali fac clic pe anun\u021bul dvs.<\/p><p class=\"theme-wp-block gb-responsive-689143-identifier\">Costurile finale sunt calculate conform principiului licita\u021biei cu pre\u021b secundar. Aceasta \u00eenseamn\u0103 c\u0103 to\u021bi v\u00e2nz\u0103torii depun oferta pe care sunt dispu\u0219i s\u0103 o pl\u0103teasc\u0103 maxim. \u00cen graficul de exemplu de mai jos, acestea sunt ofertele de 1,50\u20ac, 2,00\u20ac \u0219i 3,00\u20ac. Cea mai mare ofert\u0103, \u00een acest caz oferta 3, c\u00e2\u0219tig\u0103. Cu toate acestea, trebuie pl\u0103tit doar valoarea celei de-a doua oferte ca plus 0,01\u20ac. \u00cen exemplul nostru, aceasta ar fi 2,01\u20ac.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-330773-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140827\/Amazon-Display-Zweitpreisauktion-Beispiel.png\" alt=\"Amazon Display Zweitpreisauktion Beispiel\" class=\"wp-image-15884\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140827\/Amazon-Display-Zweitpreisauktion-Beispiel-407x214.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140827\/Amazon-Display-Zweitpreisauktion-Beispiel-768x403.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140827\/Amazon-Display-Zweitpreisauktion-Beispiel.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-731190-identifier\">C\u00e2t trebuie s\u0103 pl\u0103ti\u021bi efectiv pe clic depinde a\u0219adar de ofertele concuren\u021bei dvs. Pute\u021bi controla cheltuielile dvs. stabilind un buget zilnic.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-633-identifier\" id=\"lohnen-sich-amazon-sponsored-display-anzeigen\">Merit\u0103 anun\u021burile Display Sponsorizate Amazon?<\/h2><p class=\"theme-wp-block gb-responsive-103470-identifier\">Acum c\u0103 \u0219tim cum arat\u0103 anun\u021burile \u0219i ce costuri implic\u0103, se pune, desigur, \u00eentrebarea dac\u0103 merit\u0103. \u00cen cele din urm\u0103, un astfel de anun\u021b necesit\u0103 nu doar bugetul necesar, ci \u0219i timpul pentru a-l lansa \u0219i a-l monitoriza. S\u0103 analiz\u0103m a\u0219adar avantajele \u0219i dezavantajele:<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-430914-identifier\" id=\"das-spricht-dafur\">Acest lucru vorbe\u0219te \u00een favoarea<\/h3><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-431165-identifier wp-block-list\"><li class=\"theme-wp-block\">Clien\u021bii pot fi aborda\u021bi at\u00e2t pe pia\u021b\u0103, c\u00e2t \u0219i pe paginile ter\u021bilor. Acest lucru ofer\u0103 un avantaj enorm fa\u021b\u0103 de anun\u021burile care sunt afi\u0219ate exclusiv pe pia\u021b\u0103.<\/li><li class=\"theme-wp-block\">Prin retargetingul eficient, aborda\u021bi poten\u021bialii clien\u021bi de mai multe ori \u0219i astfel cre\u0219te\u021bi probabilitatea ca ace\u0219tia s\u0103 se converteasc\u0103.<\/li><li class=\"theme-wp-block\">Gigantul online v\u0103 ofer\u0103 diverse statistici de marketing pentru a m\u0103sura succesul campaniei dvs. de anun\u021buri Display Sponsorizate Amazon. Pute\u021bi, de exemplu, s\u0103 m\u0103sura\u021bi c\u00e2t de eficiente sunt CTAs-urile (Call-To-Actions) dvs. pe baza impresiilor \u0219i ratelor de conversie.<\/li><li class=\"theme-wp-block\">Prin CPC pl\u0103ti\u021bi doar pentru clien\u021bii care fac clic efectiv pe publicitatea dvs.<\/li><li class=\"theme-wp-block\">Anun\u021burile Display Amazon sunt flexibile. Pute\u021bi testa diferite texte \u0219i elemente vizuale \u0219i le pute\u021bi ajusta chiar \u0219i \u00een timpul unei campanii \u00een desf\u0103\u0219urare.<\/li><li class=\"theme-wp-block\">Pute\u021bi promova produsele dvs. chiar dac\u0103 nu ave\u021bi Buy Box.<\/li><\/ul><\/div><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-544084-identifier desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-462064-identifier\"><strong><span style=\"font-size:0.8em\" class=\"has-font-size\">Amazon \u0219i Pinterest<\/span><\/strong><\/p><p class=\"theme-wp-block gb-responsive-914575-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">\u00cencep\u00e2nd din prim\u0103vara anului 2023, Amazon \u0219i platforma de socializare Pinterest colaboreaz\u0103. Utilizatorii serviciului v\u0103d anun\u021buri Amazon pe Pinterest, care se leag\u0103 direct de Amazon. Pentru v\u00e2nz\u0103torii de pe pia\u021b\u0103, aceasta este o veste bun\u0103, deoarece Amazon extinde semnificativ universul \u00een care sunt afi\u0219ate anun\u021burile. \u00cen plus, acest lucru ar putea deschide noi grupuri de clien\u021bi care, p\u00e2n\u0103 acum, poate c\u0103 au cump\u0103rat mai mult pe alte platforme, cum ar fi etsy. Noile grupuri \u021bint\u0103 conduc, \u00een consecin\u021b\u0103, la o cre\u0219tere mai mare, at\u00e2t pentru Amazon, c\u00e2t \u0219i pentru ter\u021bi pe pia\u021b\u0103. Cu toate acestea, dimensiunile pe care le va lua colaborarea nu sunt \u00eenc\u0103 foarte clare. Cel mai probabil, anun\u021burile Display Sponsorizate Amazon vor fi extinse cu posibilitatea de a fi afi\u0219ate pe Pinterest. Parteneriatul ar trebui s\u0103 fie implementat pe parcursul anului 2023. (\u00eencep\u00e2nd cu mai 2023)<\/span><\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-764583-identifier\" id=\"das-spricht-dagegen\">Acest lucru vorbe\u0219te \u00eempotriva<\/h3><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-384843-identifier wp-block-list\"><li class=\"theme-wp-block\">Nu este \u00eentotdeauna clar c\u00e2nd \u0219i unde vor fi afi\u0219ate anun\u021burile dvs. Acest lucru este decis \u2013 ca de obicei \u2013 de algoritm.<\/li><li class=\"theme-wp-block\">Ca orice instrument de marketing, poate dura pu\u021bin p\u00e2n\u0103 c\u00e2nd ve\u021bi \u00eenv\u0103\u021ba cum s\u0103 utiliza\u021bi anun\u021burile Display Sponsorizate Amazon \u0219i s\u0103 \u00een\u021belege\u021bi exact ce func\u021bioneaz\u0103 cel mai bine pentru publicul dvs. \u021bint\u0103 \u0219i pentru produsele dvs. \u0219i ce nu.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-704139-identifier\" id=\"so-richten-sie-die-amazon-display-ads-ein-step-by-step-anleitung-fur-ihre-kampagne\">Cum s\u0103 configura\u021bi anun\u021burile Display Amazon \u2013 Ghid pas cu pas pentru campania dvs.<\/h2><p class=\"theme-wp-block gb-responsive-245709-identifier\">Activa\u021bi anun\u021burile Display Amazon prin intermediul platformei de publicitate sau prin Seller Central. Pentru aceasta, urma\u021bi pa\u0219ii urm\u0103tori:<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block gb-responsive-620298-identifier wp-block-list\"><li class=\"theme-wp-block\">Dac\u0103 \u00eencepe\u021bi \u00een Seller Central, face\u021bi clic pe <em>Publicitate > Manager de campanii.<br><\/em>\u00cencepe\u021bi pe <a href=\"https:\/\/advertising.amazon.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">advertising.amazon.com<\/a>, face\u021bi clic pe <em>Produse.<\/em><\/li><li class=\"theme-wp-block\">Alege\u021bi ca tip de campanie <em>Anun\u021b sponsorizat<\/em> sau <em>Display sponsorizat<\/em>.<\/li><li class=\"theme-wp-block\">Stabili\u021bi set\u0103rile pentru anun\u021bul dvs. Acest lucru implic\u0103 atribuirea unui nume campaniei, stabilirea unei perioade de date \u0219i definirea unui buget zilnic. Este recomandat s\u0103 \u00eencepe\u021bi cu un buget zilnic mai mic \u0219i s\u0103-l cre\u0219te\u021bi ulterior, dac\u0103 este necesar. De asemenea, acum pute\u021bi stabili op\u021biunile de targetare.<\/li><li class=\"theme-wp-block\">Defini\u021bi care dintre produsele dvs. ar trebui promovate. Chiar dac\u0103 \u00een fiecare anun\u021b este afi\u0219at un singur produs, pute\u021bi alege mai multe produse \u00een acest moment. Apoi, l\u0103sa\u021bi algoritmul s\u0103 decid\u0103 care produs va fi afi\u0219at, c\u00e2nd \u0219i cui. La alegere, este recomandat s\u0103 selecta\u021bi mai \u00eent\u00e2i produsele care au avut deja performan\u021be bune cu alte tipuri de anun\u021buri sau cele care se v\u00e2nd \u00een mod special bine.<\/li><li class=\"theme-wp-block\">Face\u021bi o ofert\u0103 pentru anun\u021burile dvs. Amazon va sugera automat o ofert\u0103. Cu toate acestea, o pute\u021bi ajusta, desigur. Alege\u021bi, a\u0219adar, pre\u021bul pe care sunte\u021bi dispus s\u0103-l pl\u0103ti\u021bi maxim, a\u0219a cum este descris \u00een sec\u021biunea referitoare la costuri.<\/li><li class=\"theme-wp-block\">Crea\u021bi anun\u021burile dvs. Amazon va crea ini\u021bial anun\u021burile automat cu detaliile paginii dvs. de produs. Aceasta ar trebui, a\u0219adar, s\u0103 fie de calitate, printre altele din acest motiv. De asemenea, pute\u021bi stabili individual diferite elemente grafice, precum \u0219i texte \u0219i diverse CTAs-uri.<\/li><\/ol><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-494840-identifier\" id=\"noch-ein-paar-tipps-fur-ihre-kampagne-zum-schluss\">\u00cenc\u0103 c\u00e2teva sfaturi pentru campania dvs. la final<\/h2><h3 class=\"theme-wp-block wp-block-heading gb-responsive-952022-identifier\" id=\"1-nutzen-sie-amazon-display-ads-um-kund-innen-ihrer-konkurrenz-abzufangen\">#1 Utiliza\u021bi anun\u021burile Display Amazon pentru a atrage clien\u021bii concuren\u021bei dvs.<\/h3><p class=\"theme-wp-block gb-responsive-124424-identifier\">C\u0103 concuren\u021ba pe Amazon este mare nu mai este un secret. Sunt necesare strategii dure pentru a se impune. Pe l\u00e2ng\u0103 <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/cele-mai-mari-14-greseli-in-recalcularea-preturilor\/\">pre\u021bul perfect<\/a> \u0219i <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/cele-14-cele-mai-importante-criterii-pentru-a-castiga-buy-box-pe-amazon-si-cum-sa-iti-mentii-metricii-sub-control\/\">metricele de top<\/a>, anun\u021burile Display Amazon sunt, desigur, de asemenea utile.<\/p><p class=\"theme-wp-block gb-responsive-676000-identifier\">Cum? \u00cendrept\u00e2nd anun\u021burile dvs. \u00een mod deschis c\u0103tre produsele concuren\u021bei. Anun\u021burile dvs. vor fi apoi afi\u0219ate, datorit\u0103 target\u0103rii pe produs, direct pe paginile de detaliu ale produselor concuren\u021bei.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-120645-identifier\" id=\"2-nutzen-sie-amazon-display-ads-um-die-konkurrenz-abzuwehren\">#2 Utiliza\u021bi Amazon Display Ads pentru a respinge concuren\u021ba<\/h3><p class=\"theme-wp-block gb-responsive-824738-identifier\">Acela\u0219i lucru este valabil, desigur, \u0219i \u00een sens invers. Desigur, \u0219i concuren\u021bii dumneavoastr\u0103 au ochii pe clien\u021bii dumneavoastr\u0103. Pentru a preveni ca ofertele concurente s\u0103 fie publicate pe propriile dumneavoastr\u0103 pagini, pute\u021bi anticipa acest lucru prin plasarea de anun\u021buri pentru alte produse din sortimentul dumneavoastr\u0103 pe aceste pagini de produse.<\/p><p class=\"theme-wp-block gb-responsive-271166-identifier\">Astfel, nu bloca\u021bi doar spa\u021biile publicitare pentru concuren\u021ba dumneavoastr\u0103, ci pute\u021bi, de asemenea, s\u0103 efectua\u021bi v\u00e2nz\u0103ri suplimentare sau \u00eencruci\u0219ate.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-164089-identifier\" id=\"3-nutzen-sie-amazon-display-ads-fur-das-upselling\">#3 Utiliza\u021bi Amazon Display Ads pentru upselling<\/h3><p class=\"theme-wp-block gb-responsive-819499-identifier\">Vinde\u021bi ma\u0219ini de cafea \u00een diferite variante? Atunci promova\u021bi pur \u0219i simplu modelul mai bun pe pagina variantei mai ieftine. Poate c\u0103 clientul\/clientea poten\u021bial\/\u0103 nu \u0219tie \u00eenc\u0103 c\u0103 func\u021bia de auto-cur\u0103\u021bare este un add-on de care are nevoie neap\u0103rat.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-746496-identifier\" id=\"4-nutzen-sie-amazon-display-ads-fur-das-cross-selling\">#4 Utiliza\u021bi Amazon Display Ads pentru cross-selling<\/h3><p class=\"theme-wp-block gb-responsive-924062-identifier\">Plasarea produselor complementare, cum ar fi husele pentru telefoane sau produsele pentru \u00eengrijirea \u00eenc\u0103l\u021b\u0103mintei, \u00een imediata apropiere a produsului de baz\u0103 (telefon, \u00eenc\u0103l\u021b\u0103minte) ofer\u0103, desigur, un poten\u021bial ridicat. \u00cen cele din urm\u0103, aceasta creeaz\u0103 pentru cump\u0103r\u0103tori impresia c\u0103 au nevoie \u0219i de acest produs, iar pe de alt\u0103 parte, pute\u021bi presupune c\u0103 clien\u021bii dumneavoastr\u0103 poten\u021biali, \u00een euforia cump\u0103r\u0103turilor, vor ad\u0103uga \u0219i produsul complementar. Cu at\u00e2t mai mult, dac\u0103 este o ofert\u0103 pe care este greu s\u0103 o refuzi.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-740661-identifier\" id=\"fazit\">Concluzie<\/h2><p class=\"theme-wp-block gb-responsive-538474-identifier\">Anun\u021burile Amazon Sponsored Display sunt o modalitate excelent\u0103 de a promova produsele proprii \u0219i de a ob\u021bine avantaje competitive semnificative.<\/p><p class=\"theme-wp-block gb-responsive-95067-identifier\">\u00cens\u0103 doar dac\u0103 paginile dumneavoastr\u0103 de produse sunt optimizate, dar acest lucru se aplic\u0103 pentru orice tip de publicitate pe Amazon!<\/p><p class=\"theme-wp-block gb-responsive-246334-identifier\">Este important \u00een orice caz s\u0103 aborda\u021bi lucrurile cu un plan \u0219i s\u0103 nu promova\u021bi sau s\u0103 face\u021bi oferte pentru produse f\u0103r\u0103 o strategie. Elabora\u021bi o strategie \u00een care s\u0103 evalua\u021bi ce dori\u021bi s\u0103 realiza\u021bi cu anun\u021burile dumneavoastr\u0103 Amazon Display (s\u0103 atrage\u021bi clien\u021bii concuren\u021bei, s\u0103 proteja\u021bi paginile proprii de produse, cross-\/upselling,&#8230;) \u0219i ce buget dori\u021bi s\u0103 aloca\u021bi pentru aceasta. Atunci, succesul dumneavoastr\u0103 cu anun\u021burile Sponsored Display pe Amazon nu va mai avea obstacole. Mult succes!<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-767871-identifier\" id=\"faqs\">\u00centreb\u0103ri frecvente<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1638527001302\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\">Ce sunt anun\u021burile Amazon Display?<\/strong> <p class=\"schema-faq-answer\"><meta charset=\"utf-8\">Anun\u021burile Amazon Display sunt o form\u0103 de publicitate Amazon. Spre deosebire de Sponsored Brand \u0219i Products, acestea func\u021bioneaz\u0103 pe baza target\u0103rii \u0219i nu pe baza cuvintelor cheie. Astfel, ele vizeaz\u0103 un public \u021bint\u0103 definit mai precis pe baza datelor demografice \u0219i a comportamentului clien\u021bilor.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1638527014946\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\">Unde sunt afi\u0219ate anun\u021burile Amazon Display?<\/strong> <p class=\"schema-faq-answer\"><meta charset=\"utf-8\">Targetarea, aceste anun\u021buri sunt afi\u0219ate \u00een rezultatele c\u0103ut\u0103rii sau direct pe paginile de detaliu ale produselor.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1638527041070\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\">Cum func\u021bioneaz\u0103 anun\u021burile Amazon Display?<\/strong> <p class=\"schema-faq-answer\"><meta charset=\"utf-8\">Anun\u021burile Amazon Display sunt afi\u0219ate clien\u021bilor pentru care algoritmul, pe baza datelor demografice \u0219i a comportamentului de cump\u0103rare, consider\u0103 c\u0103 produsul se potrive\u0219te intereselor. De asemenea, advertiserii pot utiliza anun\u021burile Display pentru retargeting \u0219i pot viza clien\u021bii \u0219i \u00een afara pie\u021bei.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-956056-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Credite pentru imagini \u00een ordinea imaginilor: \u00a9\u00a0<meta charset=\"utf-8\"><span style=\"font-size:0.8em\" class=\"has-font-size\">bakhtiarzein<\/span> \u2013 stock.adobe.com \/\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Campaniile publicitare nu sunt nimic nou \u00een universul Amazon, anun\u021burile sponsorizate Display fiind doar una dintre dezvolt\u0103rile mai recente. De ce ar trebui s\u0103 utiliza\u021bi publicitatea Amazon, nu mai trebuie s\u0103 explic\u0103m \u00een acest moment. Dar ce este cu anun\u021burile Display? Vrem s\u0103 clarific\u0103m acest lucru \u00een acest articol de blog. S\u0103 \u00eencepem imediat cu<\/p>\n","protected":false},"author":5,"featured_media":15877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1281],"tags":[],"class_list":["post-226536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicitate-cu-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ajunge\u021bi la clien\u021bii potrivi\u021bi cu publicitatea Amazon Display<\/title>\n<meta name=\"description\" content=\"Publicitatea Amazon Display ajunge exact la publicul \u021bint\u0103 care se potrive\u0219te produsului dumneavoastr\u0103. 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Spre deosebire de Sponsored Brand \u0219i Products, acestea func\u021bioneaz\u0103 pe baza target\u0103rii \u0219i nu pe baza cuvintelor cheie. Astfel, ele vizeaz\u0103 un public \u021bint\u0103 definit mai precis pe baza datelor demografice \u0219i a comportamentului clien\u021bilor.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/cum-sa-ajungeti-la-clientii-potriviti-cu-anunturile-amazon-display-inclusiv-instructiuni-pas-cu-pas\/#faq-question-1638527014946","position":2,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/cum-sa-ajungeti-la-clientii-potriviti-cu-anunturile-amazon-display-inclusiv-instructiuni-pas-cu-pas\/#faq-question-1638527014946","name":"Unde sunt afi\u0219ate anun\u021burile Amazon Display?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Targetarea, aceste anun\u021buri sunt afi\u0219ate \u00een rezultatele c\u0103ut\u0103rii sau direct pe paginile de detaliu ale produselor.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/cum-sa-ajungeti-la-clientii-potriviti-cu-anunturile-amazon-display-inclusiv-instructiuni-pas-cu-pas\/#faq-question-1638527041070","position":3,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/cum-sa-ajungeti-la-clientii-potriviti-cu-anunturile-amazon-display-inclusiv-instructiuni-pas-cu-pas\/#faq-question-1638527041070","name":"Cum func\u021bioneaz\u0103 anun\u021burile Amazon Display?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Anun\u021burile Amazon Display sunt afi\u0219ate clien\u021bilor pentru care algoritmul, pe baza datelor demografice \u0219i a comportamentului de cump\u0103rare, consider\u0103 c\u0103 produsul se potrive\u0219te intereselor. 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