{"id":226542,"date":"2022-06-23T09:16:42","date_gmt":"2022-06-23T09:16:42","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-fbm-aceste-avantaje-si-dezavantaje-are-fulfillment-by-merchant\/"},"modified":"2022-06-23T09:16:42","modified_gmt":"2022-06-23T09:16:42","slug":"amazon-fbm-aceste-avantaje-si-dezavantaje-are-fulfillment-by-merchant","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fbm-aceste-avantaje-si-dezavantaje-are-fulfillment-by-merchant\/","title":{"rendered":"Amazon FBM: Aceste avantaje \u0219i dezavantaje are Fulfillment by Merchant!"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-116240-identifier\">La nivel mondial exist\u0103 \u00een prezent 9,7 milioane de v\u00e2nz\u0103tori Amazon, dintre care 1,9 milioane sunt v\u00e2nz\u0103tori activi. \u00cen fiecare an, peste un milion de comercian\u021bi noi se \u00eenregistreaz\u0103 pe Amazon. Mai exact, doar \u00een primul trimestru din 2021, peste 283.000 de v\u00e2nz\u0103tori s-au al\u0103turat comerciantului online.<br><br>Ca v\u00e2nz\u0103tor Amazon, trebuie s\u0103 alege\u021bi, printre altele, metoda de livrare potrivit\u0103 pentru produsele dumneavoastr\u0103. Pe l\u00e2ng\u0103 cea mai cunoscut\u0103 metod\u0103 Fulfillment by Amazon (scurt FBA), v\u00e2nz\u0103torii pot utiliza \u0219i Fulfillment by Merchant (FBM) precum \u0219i \u201ePrime prin v\u00e2nz\u0103tori\u201d. \u00cen acest articol ne vom concentra pe Amazon FBM <em>\u2013<\/em> ce este, pentru ce produse este potrivit acest tip de livrare, unde sunt avantajele \u0219i dezavantajele \u0219i cum se diferen\u021biaz\u0103 FBM de celelalte metode de livrare.\u00a0<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-210255-identifier\">Ce este Amazon FBM?<\/h2><p class=\"theme-wp-block gb-responsive-345215-identifier\">Explicat simplificat, Fulfillment by Merchant (FBM) \u00eenseamn\u0103 c\u0103 responsabilitatea pentru stocarea bunurilor, expedierea acestora \u0219i suportul pentru clien\u021bi pentru produsele listate pe Amazon revine v\u00e2nz\u0103torului. Amazon ac\u021bioneaz\u0103, a\u0219adar, exclusiv ca un marketplace pe care bunurile sunt v\u00e2ndute. Uneori, \u00een acest context, se vorbe\u0219te \u0219i despre \u201eMerchant fulfilled Network&#8221; (Amazon MFN).<\/p><p class=\"theme-wp-block gb-responsive-267138-identifier\">\u00cen loc s\u0103 pl\u0103ti\u021bi o tax\u0103 de serviciu pentru fulfillment \u0219i s\u0103 trimite\u021bi bunurile dumneavoastr\u0103 la centrele de distribu\u021bie Amazon, ca v\u00e2nz\u0103tor sunte\u021bi dependent de propriile resurse pentru a preg\u0103ti produsele \u0219i a le expedia direct c\u0103tre cump\u0103r\u0103tori. Ca v\u00e2nz\u0103tor FBM, ave\u021bi nevoie, pe l\u00e2ng\u0103 spa\u021biu de depozitare, \u0219i de un flux de lucru func\u021bional. Acest lucru include, printre altele, scanere manuale \u0219i imprimante de etichete, un software \u0219i personal bine instruit.<\/p><p class=\"theme-wp-block gb-responsive-662452-identifier\">Fulfillment by Merchant este potrivit \u00een special pentru articole care au perioade mai lungi de stocare, deoarece nu se v\u00e2nd rapid, pentru articole voluminoase \u0219i mari, pentru bunuri de lux, precum \u0219i pentru articole unice. Aceste articole ar genera \u00een principal costuri mari de stocare \u0219i expediere pe Amazon. \u00cen plus, comercian\u021bii FBM au mai multe oportunit\u0103\u021bi, de exemplu, \u00een ceea ce prive\u0219te \u00eentreb\u0103rile despre produs sau returnarea, de a r\u0103m\u00e2ne \u00een contact direct cu clien\u021bii. De asemenea, FBM ofer\u0103 oportunit\u0103\u021bi de cross-selling, utiliz\u00e2nd materiale de ambalare \u00een timpul expedi\u021biei.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-73122-identifier\">Alte metode de livrare<\/h3><h4 class=\"theme-wp-block wp-block-heading gb-responsive-736192-identifier\">Amazon FBA<\/h4><p class=\"theme-wp-block gb-responsive-32631-identifier\">\u00cen loc de FBM, v\u00e2nz\u0103torii pot utiliza \u0219i <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/brexit-amazon-fba-opreste-transferurile-de-inventar-intre-ue-si-regatul-unit-iata-ce-pot-face-comerciantii\/\">programul FBA<\/a>. Abrevierea FBA \u00eenseamn\u0103 \u201eFulfillment by Amazon\u201d \u0219i \u00eenseamn\u0103 c\u0103 comanda este procesat\u0103 de Amazon. Amazon preia, a\u0219adar, \u00eentreaga logistic\u0103 pentru dumneavoastr\u0103 ca comerciant. Acest lucru include stocarea bunurilor \u00een centrele de logistic\u0103 Amazon, expedierea, procesarea retururilor, precum \u0219i suportul pentru clien\u021bi. Dac\u0103 vinde\u021bi ca retailer prin Amazon \u0219i utiliza\u021bi serviciile FBA, nu ave\u021bi contact fizic cu produsele dumneavoastr\u0103.<\/p><p class=\"theme-wp-block gb-responsive-532211-identifier\">Fulfillment by Amazon este potrivit pentru v\u00e2nz\u0103tori care comercializeaz\u0103 produse de dimensiuni mai mici. Acest lucru se datoreaz\u0103 faptului c\u0103 taxele Amazon pentru articolele supradimensionate nu v\u0103 las\u0103 suficient\u0103 marj\u0103 de profit.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-275677-identifier\">Prime prin v\u00e2nz\u0103tori<\/h4><p class=\"theme-wp-block gb-responsive-886737-identifier\">\u201ePrime prin v\u00e2nz\u0103tori\u201d este un program de livrare care permite v\u00e2nz\u0103torilor s\u0103 livreze bunuri din propriul depozit direct c\u0103tre clien\u021bii na\u021bionali Prime.<\/p><p class=\"theme-wp-block gb-responsive-256335-identifier\">Prime prin v\u00e2nz\u0103tori este cel mai potrivit pentru produse sezoniere sau produse cu o cerere greu de estimat, produse cu multe variante, bunuri greu de v\u00e2ndut, precum \u0219i stocuri care necesit\u0103 o manipulare sau preg\u0103tire special\u0103.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-226592-identifier\">Avantaje \u0219i dezavantaje ale Amazon FBM pe scurt<\/h2><div class=\"wp-block-image gb-responsive-382999-identifier\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140252\/amazon-fbm-kargo.jpeg\" alt=\"La Amazon FBM, costurile de transport pot fi foarte mari.\" class=\"wp-image-20996\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140252\/amazon-fbm-kargo-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140252\/amazon-fbm-kargo-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140252\/amazon-fbm-kargo.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-26235-identifier\">\u2705 Avantajele Amazon FBM<\/h3><h4 class=\"theme-wp-block wp-block-heading gb-responsive-589358-identifier\">Control total<\/h4><p class=\"theme-wp-block gb-responsive-799743-identifier\">C\u00e2nd v\u0103 gestiona\u021bi singur comenzile, ave\u021bi o imagine de ansamblu asupra inventarului \u0219i a stoc\u0103rii. Ca comerciant FBM, trebuie s\u0103 ave\u021bi sub control gestionarea bunurilor \u0219i s\u0103 monitoriza\u021bi num\u0103rul produselor aflate \u00een stoc. Deoarece prelua\u021bi controlul asupra inventarului, pute\u021bi corecta rapid erorile de expediere \u0219i efectua\u021bi un control riguros al calit\u0103\u021bii \u00eenainte de a expedia produsele.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-827777-identifier\">Pute\u021bi personaliza ambalajul dumneavoastr\u0103<\/h4><p class=\"theme-wp-block gb-responsive-424780-identifier\">Un avantaj al FBM fa\u021b\u0103 de FBA este c\u0103 pute\u021bi personaliza ambalajul. Ave\u021bi posibilitatea de a crea un design personalizat \u0219i de a \u00eencorpora elemente unice \u0219i trucuri pentru clien\u021bi, pentru a v\u0103 diferen\u021bia de concuren\u021b\u0103.<br><br>O ambalare personalizat\u0103 contribuie la recunoa\u0219terea m\u0103rcii. De exemplu, dac\u0103 dori\u021bi s\u0103 conduce\u021bi o afacere sustenabil\u0103, pute\u021bi semnala acest lucru \u00eenc\u0103 de la ambalaj. Ambalajele sustenabile sunt realizate dintr-un material regenerabil sau reciclabil.<br><br>Pentru clien\u021bii Amazon, diferi\u021bii v\u00e2nz\u0103tori FBA nu se deosebesc \u00eentre ei, deoarece ambalajul sugereaz\u0103 c\u0103 se cump\u0103r\u0103 de la Amazon. De\u0219i acest lucru este bun pentru recunoa\u0219terea brandului, nu face ca ambalajul dumneavoastr\u0103 s\u0103 fie cu adev\u0103rat unic. Deoarece alege\u021bi FBM pentru a utiliza propriul ambalaj \u00een locul op\u021biunii standard de la Amazon, modela\u021bi experien\u021ba clientului \u00een ceea ce prive\u0219te ambalajul \u0219i procesul de desf\u0103cut.<br><br>Asta ne aduce \u00eenapoi la primul punct: preluarea controlului total. A\u0219adar, este foarte important s\u0103 ave\u021bi grij\u0103 de pachetele dumneavoastr\u0103, astfel \u00eenc\u00e2t s\u0103 nu pierde\u021bi clien\u021bi din cauza \u00eent\u00e2rzierilor la livrare sau a ambalajelor deteriorate.\u00a0<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-532532-identifier\">Return\u0103rile \u0219i serviciul pentru clien\u021bi \u2026 sunt responsabilitatea dumneavoastr\u0103<\/h4><p class=\"theme-wp-block gb-responsive-717335-identifier\">\u00cen timp ce unii consider\u0103 acest lucru un dezavantaj, al\u021bii \u00eel v\u0103d ca pe un avantaj. De\u0219i pare paradoxal la prima vedere, are sens s\u0103 aborda\u021bi direct problemele clien\u021bilor dumneavoastr\u0103 \u0219i poate chiar s\u0103 preveni\u021bi o returnare. Identificarea \u0219i eliminarea timpurie a erorilor este cheia pentru reducerea <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/tur-retur-sau-cat-de-important-este-rata-de-returnare-pe-amazon\/\">rata de returnare<\/a> \u0219i pentru \u00eembun\u0103t\u0103\u021birea satisfac\u021biei clien\u021bilor.<\/p><p class=\"theme-wp-block gb-responsive-943497-identifier\">Este important s\u0103 \u021bine\u021bi cont de <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/este-totul-doar-furat-eo-eo-politicile-amazon-pentru-protejarea-proprietatii-intelectuale\/\">politicile de returnare Amazon<\/a>, \u00een care gigantul online men\u021bioneaz\u0103 c\u0103 v\u00e2nz\u0103torii FBM trebuie s\u0103 accepte return\u0103rile \u00een termenul de 30 de zile de returnare stabilit de Amazon. \u00cen plus, toate return\u0103rile sunt trimise la adresa specificat\u0103 \u00een contul dumneavoastr\u0103 de v\u00e2nz\u0103tor \u0219i nu la Amazon. Ca v\u00e2nz\u0103tor, sunte\u021bi obligat s\u0103 restitui\u021bi clientului suma pl\u0103tit\u0103 \u00een termen de dou\u0103 zile de la primirea return\u0103rii.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-418117-identifier\">Nu sunt afectate de modific\u0103rile politicilor Amazon<\/h4><p class=\"theme-wp-block gb-responsive-328779-identifier\">Un alt avantaj al FBM este c\u0103 v\u00e2nz\u0103torii nu trebuie s\u0103 se adapteze la fiecare dintre politicile Amazon, precum \u0219i la noile restric\u021bii. Amazon \u00ee\u0219i schimb\u0103 frecvent politicile pentru v\u00e2nz\u0103torii FBA, f\u0103r\u0103 a anun\u021ba \u00een prealabil. Acest lucru ofer\u0103 comercian\u021bilor pu\u021bin timp pentru a reac\u021biona. \u00cen plus, v\u00e2nz\u0103torii FBM nu sunt sanc\u021biona\u021bi cu acelea\u0219i penaliz\u0103ri ca v\u00e2nz\u0103torii FBA \u00een cazul nerespect\u0103rii.<\/p><div class=\"wp-block-image gb-responsive-549042-identifier\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><a href=\"https:\/\/auth.sellerlogic.com\/de\/site\/register\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"844\" height=\"300\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png\" alt=\"Amazon FBM: Aceste avantaje \u0219i dezavantaje are Fulfillment by Merchant!\" class=\"wp-image-12739\" style=\"width:851px;height:302px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-407x145.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-768x273.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta.png 1500w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-91235-identifier\">? Dezavantajele Amazon FBM<\/h3><h4 class=\"theme-wp-block wp-block-heading gb-responsive-897291-identifier\">FBM este mai consumator de timp<\/h4><p class=\"theme-wp-block gb-responsive-265283-identifier\">A\u0219a cum am men\u021bionat deja, cu FBM trebuie s\u0103 gestiona\u021bi propriul inventar \u0219i s\u0103 expedia\u021bi produsele singur c\u0103tre clien\u021bi.<br><br>Asta poate deveni consumator de timp, mai ales dac\u0103 ave\u021bi multe comenzi. A\u0219adar, trebuie s\u0103 fi\u021bi preg\u0103tit s\u0103 investi\u021bi multe ore pe s\u0103pt\u0103m\u00e2n\u0103.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-882259-identifier\">FBM este costisitor<\/h4><p class=\"theme-wp-block gb-responsive-324844-identifier\">Cine se ocup\u0103 singur de fulfillment trebuie s\u0103 aloce \u0219i resursele necesare. Acest lucru poate reprezenta o investi\u021bie considerabil\u0103, mai ales la \u00eenceput. Comercian\u021bii FBM trebuie s\u0103 nu doar s\u0103 p\u0103streze spa\u021biu pentru a-\u0219i stoca produsele, ci, dac\u0103 este cazul, s\u0103 angajeze \u0219i personal care s\u0103 gestioneze depozitul, s\u0103 ambaleze articolele, s\u0103 se ocupe de etichetare \u0219i s\u0103 expedieze comenzile. Toate acestea cost\u0103 bani, \u00een timp ce v\u00e2nz\u0103torii FBA beneficiaz\u0103 de fulfillment-ul Amazon \u0219i pl\u0103tesc o tax\u0103 de serviciu pe fiecare comand\u0103.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-891344-identifier\">Nu este automat calificat pentru Prime<\/h4><p class=\"theme-wp-block gb-responsive-196690-identifier\">\u00cen timp ce v\u00e2nz\u0103torii FBA au acces imediat la Amazon Prime, acest lucru nu este valabil pentru v\u00e2nz\u0103torii FBM. Deoarece clien\u021bii sunt obi\u0219nui\u021bi cu livr\u0103ri rapide, este esen\u021bial s\u0103 g\u0103si\u021bi alternative la livrarea expres.<br><br>Dar acest lucru nu \u00eenseamn\u0103 c\u0103 v\u00e2nz\u0103torii FBM sunt complet exclu\u0219i. Amazon ofer\u0103 un program numit \u201ePrime prin v\u00e2nz\u0103tori\u201d (Seller-Fulfilled Prime), prin care v\u00e2nz\u0103torii FBM pot livra direct utilizatorilor Prime din \u021bar\u0103 din propriul depozit. Pentru a v\u0103 califica pentru acest program, trebuie s\u0103 \u00eendeplini\u021bi anumite criterii \u0219i s\u0103 trece\u021bi printr-o perioad\u0103 de testare. \u00cen plus, participarea este posibil\u0103 doar pe invita\u021bia Amazon \u2013 iar pentru a ob\u021bine aceast\u0103 invita\u021bie, comercian\u021bii FBM trebuie s\u0103 ofere deja un serviciu excelent.<br><br>Odat\u0103 ce a\u021bi finalizat perioada de testare, ve\u021bi fi \u00eenscris automat \u0219i pute\u021bi oferi produsele dumneavoastr\u0103 cu sigla Prime. Cu \u201ePrime prin v\u00e2nz\u0103tori\u201d v\u0103 cre\u0219te\u021bi \u0219ansele de a c\u00e2\u0219tiga Buy Box \u0219i beneficia\u021bi de o expediere rapid\u0103, \u00een timp ce p\u0103stra\u021bi controlul total asupra ambalajului \u0219i procesului de expediere.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-152094-identifier\">Costuri de expediere mai mari<\/h4><p class=\"theme-wp-block gb-responsive-537214-identifier\">Nu doar viteza de expediere, ci \u0219i costurile de expediere joac\u0103 un rol extrem de important. Un <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/de.statista.com\/statistik\/daten\/studie\/708176\/umfrage\/einfluss-der-versandkosten-auf-online-bestellungen-in-deutschland\/\">studiu<\/a> arat\u0103 c\u0103 59 % dintre cump\u0103r\u0103tori \u00ee\u0219i abandoneaz\u0103 procesul de achizi\u021bie atunci c\u00e2nd costurile de expediere sunt prea mari. Prin urmare, ar fi util s\u0103 g\u0103si\u021bi o metod\u0103 alternativ\u0103 de livrare.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-956425-identifier\">Avantaje \u0219i dezavantaje ale Amazon FBA<\/h2><div class=\"wp-block-image gb-responsive-886284-identifier\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140251\/fbm-amazon-kosten.jpeg\" alt=\"FBM la Amazon: Costurile apar, de exemplu, pentru stocare, personal \u0219i expediere.\" class=\"wp-image-21002\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140251\/fbm-amazon-kosten-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140251\/fbm-amazon-kosten-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140251\/fbm-amazon-kosten.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-333077-identifier\">\u2705 Avantajele Amazon FBA<\/h3><h4 class=\"theme-wp-block wp-block-heading gb-responsive-666711-identifier\">Concentrarea pe activitatea principal\u0103<\/h4><p class=\"theme-wp-block gb-responsive-244523-identifier\">Pentru fiecare afacere, logistica este adesea cel mai greu aspect de scalat. Amazon FBA rezolv\u0103 aceast\u0103 problem\u0103. Amazon se ocup\u0103 de stocare, ambalare \u0219i expediere. Acest lucru v\u0103 economise\u0219te o mul\u021bime de bani pe termen lung \u0219i v\u0103 ofer\u0103 timp s\u0103 v\u0103 concentra\u021bi pe celelalte p\u0103r\u021bi ale afacerii dumneavoastr\u0103.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-152730-identifier\">Mai multe v\u00e2nz\u0103ri<\/h4><p class=\"theme-wp-block gb-responsive-621129-identifier\">Cu FBA, pute\u021bi genera adesea mai multe v\u00e2nz\u0103ri, deoarece algoritmul Amazon prefer\u0103 produsele v\u00e2nz\u0103torilor FBA. Articolele expediate de Amazon \u0219i cele cu sigla Prime apar, de asemenea, mai sus \u00een rezultatele c\u0103ut\u0103rii. Acest lucru se datoreaz\u0103 par\u021bial faptului c\u0103 clien\u021bii Amazon sunt mai predispu\u0219i s\u0103 cumpere aceste articole. Acest lucru nu doar c\u0103 \u00eembun\u0103t\u0103\u021be\u0219te vizibilitatea articolelor dumneavoastr\u0103, ci \u0219i rata de conversie.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-944897-identifier\">Amazon Prime<\/h4><p class=\"theme-wp-block gb-responsive-50027-identifier\">Produsele Amazon FBA sunt calificate pentru livrarea Prime. Doar \u00een Germania, ave\u021bi acces la o baz\u0103 de clien\u021bi de aproximativ 34,4 milioane de persoane. Aceste articole sunt foarte populare printre majoritatea clien\u021bilor Amazon, deoarece promit o expediere u\u0219oar\u0103, servicii pentru clien\u021bi \u0219i o returnare simpl\u0103.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-264152-identifier\">Serviciu pentru clien\u021bi profesionist<\/h4><p class=\"theme-wp-block gb-responsive-169584-identifier\">Amazon se ocup\u0103 de serviciul pentru clien\u021bi, return\u0103ri \u0219i ramburs\u0103ri. Pute\u021bi angaja profesioni\u0219ti pentru a v\u0103 asigura c\u0103 clien\u021bii dumneavoastr\u0103 au \u00eentotdeauna o experien\u021b\u0103 de cump\u0103rare pozitiv\u0103. Ace\u0219tia se ocup\u0103 de probleme 24 de ore din 24 \u0219i v\u0103 economisesc efortul \u0219i banii necesari pentru a g\u0103si pe cont propriu profesioni\u0219ti califica\u021bi pentru gestionarea problemelor clien\u021bilor.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-303770-identifier\">\u0218anse mai mari de a c\u00e2\u0219tiga Buy Box<\/h4><p class=\"theme-wp-block gb-responsive-179511-identifier\">Dac\u0103 acorda\u021bi o aten\u021bie mai mare ofertelor, ve\u021bi observa c\u0103 v\u00e2nz\u0103torii cu livrare Prime controleaz\u0103 adesea Buy Box.<br><br>Asta se datoreaz\u0103 faptului c\u0103 Amazon prefer\u0103 astfel de v\u00e2nz\u0103tori care pot garanta o livrare rapid\u0103, iar cu Amazon FBA, v\u00e2nz\u0103torii sunt eligibili pentru livrarea Prime. Este important de \u0219tiut c\u0103 mai mult de 80 % din toate v\u00e2nz\u0103rile pe Amazon sunt realizate direct de v\u00e2nz\u0103tori care controleaz\u0103 butonul galben. Acest lucru stimuleaz\u0103 masiv v\u00e2nz\u0103rile.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-173159-identifier\">Interna\u021bionalizarea devine mai u\u0219oar\u0103<\/h4><p class=\"theme-wp-block gb-responsive-781891-identifier\">Deoarece multe procese sunt acoperite de programul FBA, interna\u021bionalizarea devine mai u\u0219oar\u0103 dec\u00e2t cu programul FBM, unde ar trebui s\u0103 se construiasc\u0103 o logistic\u0103 proprie \u00een str\u0103in\u0103tate. Cu <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/programul-pan-eu-de-la-amazon-tot-ce-este-important-despre-livrarea-in-ue\/\">programul Pan-EU<\/a> de la Amazon, este destul de simplu, de exemplu, s\u0103 vinde\u021bi \u00een \u00eentreaga Europ\u0103.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-705376-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/ghidul-suprem-amazon-fba-pas-cu-pas-catre-propria-afacere-inclusiv-lista-de-verificare\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/09\/23142932\/amazon-fba-anleitung-1-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Die ultimative Amazon FBA-Anleitung f\u00fcr Ihren Gesch\u00e4ftserfolg\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/ghidul-suprem-amazon-fba-pas-cu-pas-catre-propria-afacere-inclusiv-lista-de-verificare\/\">Ghidul suprem Amazon FBA: Pas cu pas c\u0103tre propria afacere!<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Pentru mul\u021bi, independen\u021ba este un vis de via\u021b\u0103: a fi propriul \u0219ef, a coordona angaja\u021bii, a lansa produsul visat pe pia\u021b\u0103. Dar \u00eenceputul este adesea dificil, nu doar din punct de vedere financiar, ci \u0219i organiza\u021bional. V\u0103 ar\u0103t\u0103m ce trebuie neap\u0103rat s\u0103 fie pe lista dumneavoastr\u0103 de sarcini!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-163398-identifier\">? Dezavantaje ale Amazon FBA<\/h3><h4 class=\"theme-wp-block wp-block-heading gb-responsive-928625-identifier\">Pu\u021bin\u0103 control<\/h4><p class=\"theme-wp-block gb-responsive-174154-identifier\">Acest punct poate fi dedus din avantajele programului FBM. Spre deosebire de programul Amazon FBM, unde \u00eentregul proces de comand\u0103 \u0219i livrare este \u00een responsabilitatea dumneavoastr\u0103, programul FBA este complet \u00een responsabilitatea Amazon. Prin urmare, nu mai ave\u021bi influen\u021b\u0103 asupra acestuia.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-712991-identifier\">Costisitor<\/h4><p class=\"theme-wp-block gb-responsive-76736-identifier\">Costurile la Amazon FBA pot reprezenta un dezavantaj mare pentru comerciant atunci c\u00e2nd sunt comparate cu marjele de profit. Riscul const\u0103 \u00een a nu evalua corect costuri precum taxele FBA, costurile de depozitare \u0219i livrare, precum \u0219i alte cheltuieli. Prin urmare, ar trebui s\u0103 existe un capital de start suficient pentru a putea face fa\u021b\u0103 tuturor problemelor ap\u0103rute. Pe de alt\u0103 parte, v\u00e2nz\u0103torii economisesc costurile de depozitare sau taxele de depozitare, precum \u0219i personalul, deoarece nu trebuie s\u0103 \u00ee\u0219i construiasc\u0103 propria logistic\u0103.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-751136-identifier\">Branding restric\u021bionat<\/h4><p class=\"theme-wp-block gb-responsive-244791-identifier\">Cea mai bun\u0103 modalitate de a c\u00e2\u0219tiga bani pe Amazon este de a crea o marc\u0103 atr\u0103g\u0103toare. Amazon FBA v\u0103 limiteaz\u0103 pu\u021bin op\u021biunile de branding. Deoarece Amazon trimite produsul, cutiile de livrare poart\u0103 logo-ul Amazon.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-439646-identifier\">F\u0103r\u0103 clien\u021bi proprii<\/h4><p class=\"theme-wp-block gb-responsive-309162-identifier\">Pentru a fi clar: clien\u021bii care comand\u0103 produse pe Amazon sunt \u00een primul r\u00e2nd clien\u021bii Amazon. Este posibil ca afacerea dumneavoastr\u0103 s\u0103 nu aib\u0103 o notorietate de marc\u0103 foarte mare.<\/p><p class=\"theme-wp-block gb-responsive-583226-identifier\">Amazon rezolv\u0103 aceast\u0103 problem\u0103 \u00eens\u0103 cu <a href=\"https:\/\/brandservices.amazon.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00eenregistrarea m\u0103rcii<\/a> \u0219i cu <a href=\"https:\/\/www.amazon.de\/stores\/page\/6CD77FB0-333B-43EC-B3E5-6B0F98F235FF\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon Storefront<\/a>. Companiile pot acum s\u0103 \u00ee\u0219i creeze propria vitrin\u0103 pe Amazon \u0219i s\u0103 o foloseasc\u0103 pentru a-\u0219i promova afacerea.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-349867-identifier\">Amazon FBA vs. FBM: Costuri \u00een sintez\u0103<\/h2><div class=\"wp-block-image gb-responsive-809299-identifier\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140251\/amazon-fulfill-by-merchant.jpeg\" alt=\"Amazon \u201eFulfill by Merchant\u201c nu este numele oficial al programului.\" class=\"wp-image-21008\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140251\/amazon-fulfill-by-merchant-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140251\/amazon-fulfill-by-merchant-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140251\/amazon-fulfill-by-merchant.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-118836-identifier\">Cu ce costuri trebuie s\u0103 v\u0103 a\u0219tepta\u021bi la Amazon FBM?<\/h3><p class=\"theme-wp-block gb-responsive-393221-identifier\">De\u0219i FBM necesit\u0103 resurse proprii, totu\u0219i exist\u0103 unele costuri care se aplic\u0103 direct la Amazon:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-997779-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-538196-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Tax\u0103 lunar\u0103 de abonament<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-819133-identifier\">Ca v\u00e2nz\u0103tor FBM cu un cont de v\u00e2nz\u0103tor profesional, ve\u021bi pl\u0103ti 39 de euro pe lun\u0103. Dac\u0103 utiliza\u021bi un cont de baz\u0103 gratuit, nu ve\u021bi pl\u0103ti costuri lunare de abonament, dar va trebui s\u0103 pl\u0103ti\u021bi 0,99 euro pentru fiecare produs v\u00e2ndut c\u0103tre Amazon.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-842795-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-535895-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Tax\u0103 de intermediere<br>Odat\u0103 ce vinde\u021bi un produs, se aplic\u0103 a\u0219a-numitele taxe de intermediere. Acestea variaz\u0103 \u00een func\u021bie de categoria produsului \u0219i se calculeaz\u0103 pe baza unui anumit procent din pre\u021bul de v\u00e2nzare.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-439090-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-600339-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Tax\u0103 de administrare la returnare<br>Dac\u0103 trebuie s\u0103 oferi\u021bi o returnare unui client, Amazon pl\u0103te\u0219te taxa de intermediere. Apoi, va trebui s\u0103 pl\u0103ti\u021bi o tax\u0103 de administrare de 5\u20ac sau 20% din taxa de intermediere, \u00een func\u021bie de care sum\u0103 este mai mic\u0103.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-760402-identifier\">Asta sun\u0103 ieftin. Dar nu subestima\u021bi costurile ridicate pe care le implic\u0103 o proprie depozitare, preg\u0103tirea comenzilor etc.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-429859-identifier\">Cu ce costuri trebuie s\u0103 v\u0103 a\u0219tepta\u021bi la Amazon FBA?<\/h3><p class=\"theme-wp-block gb-responsive-885266-identifier\">Adesea, <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/costurile-amazon-fba-toate-taxele-pentru-2025-pe-scurt\/\">costurile Amazon FBA<\/a> sunt considerate doar \u00een raport cu costurile de livrare \u0219i taxele de depozitare. Cu toate acestea, exist\u0103 \u0219i alte costuri care poate c\u0103 nu sunt evidente la prima vedere:<\/p><p class=\"theme-wp-block gb-responsive-809372-identifier\">Costuri unice:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-931848-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-585032-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u00cenregistrarea afacerii (se aplic\u0103 \u0219i pentru FBM)<\/li><li class=\"theme-wp-block gb-responsive-348474-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Taxe pentru contul de v\u00e2nz\u0103tor Amazon<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-480421-identifier\">Costuri lunare:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-696955-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-478925-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Taxe de intermediere<\/li><li class=\"theme-wp-block gb-responsive-573627-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Tax\u0103 de \u00eenchidere<\/li><li class=\"theme-wp-block gb-responsive-456885-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Publicitate Amazon<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-728913-identifier\">Costuri pentru serviciul FBA:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-843177-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-458825-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Costuri de depozitare Amazon FBA<\/li><li class=\"theme-wp-block gb-responsive-595252-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Costuri de livrare Amazon FBA<\/li><li class=\"theme-wp-block gb-responsive-240766-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Op\u021biuni suplimentare de livrare<\/li><li class=\"theme-wp-block gb-responsive-300445-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Tax\u0103 de procesare pentru return\u0103ri<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-668393-identifier\">Amazon FBA sau FBM? Combinarea ambelor metode<\/h2><p class=\"theme-wp-block gb-responsive-788582-identifier\">Pute\u021bi, de fapt, s\u0103 <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/cum-pot-folosi-repricer-cand-ofer-acelasi-produs-cu-fba-si-fbm\/\">utiliza\u021bi cu succes Amazon FBA \u0219i FBM simultan<\/a>, de exemplu, dac\u0103 oferi\u021bi produse diferite cu marje de profit diferite.<\/p><p class=\"theme-wp-block gb-responsive-320218-identifier\">Poate fi, de asemenea, o op\u021biune bun\u0103 s\u0103 lista\u021bi acela\u0219i produs at\u00e2t pe FBA, c\u00e2t \u0219i pe FBM, at\u00e2ta timp c\u00e2t pute\u021bi gestiona \u00eendeplinirea \u0219i ave\u021bi suficient spa\u021biu de depozitare. \u00cen acest caz, pute\u021bi folosi, desigur, SELLERLOGIC Repricer, deoarece acesta se adapteaz\u0103 nevoilor v\u00e2nz\u0103torilor Amazon \u0219i ofer\u0103 mult spa\u021biu pentru decizii diferite.<\/p><p class=\"theme-wp-block gb-responsive-353381-identifier\">Astfel, pute\u021bi, de exemplu, s\u0103 oferi\u021bi produsul dumneavoastr\u0103 la dou\u0103 pre\u021buri diferite pe pia\u021b\u0103, pentru a v\u0103 asigura c\u0103 ave\u021bi suficiente produse disponibile \u0219i c\u0103 clien\u021bii nu trebuie s\u0103 a\u0219tepte livrarea sau s\u0103 modifica\u021bi stocurile din cauza \u00eent\u00e2rzierilor. \u00cen acest fel, pute\u021bi oferi varianta FBM la un pre\u021b pu\u021bin mai mic dec\u00e2t oferta FBA.<br><br>Avantajele combina\u021biei FBM &#038; FBA ar fi:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-132478-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-673426-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Nu trebuie s\u0103 a\u0219tepta\u021bi livr\u0103ri \u00eent\u00e2rziate sau bunuri pierdute.<\/li><li class=\"theme-wp-block gb-responsive-192803-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Acela\u0219i produs poate fi oferit la dou\u0103 pre\u021buri diferite.<\/li><\/ul><\/div>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-258171-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\t\u00cencepe\u021bi-v\u0103 c\u0103l\u0103toria de la v\u00e2nz\u0103tor la bestseller &#8211; cu SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tOb\u021bine\u021bi un trial gratuit ast\u0103zi \u0219i vede\u021bi cum serviciile potrivite v\u0103 pot duce de la a fi bun la a fi CEL MAI BUN. Nu a\u0219tepta\u021bi. Ac\u021biona\u021bi acum.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">\u00cencepe\u021bi acum<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-112155-identifier\">Concluzie<\/h2><div class=\"wp-block-image gb-responsive-944317-identifier\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140250\/amazon-fbm-tutorial.jpeg\" alt=\"Amazon FBM: Tutorial rapid pentru \u00eencep\u0103tori\" class=\"wp-image-21014\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140250\/amazon-fbm-tutorial-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140250\/amazon-fbm-tutorial-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140250\/amazon-fbm-tutorial.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-739105-identifier\">\u00cen concluzie, at\u00e2t FBM, c\u00e2t \u0219i FBA au avantaje \u0219i dezavantaje. Ce metod\u0103 de \u00eendeplinire dori\u021bi s\u0103 utiliza\u021bi pentru afacerea dumneavoastr\u0103 depinde \u00een principal de dimensiunea \u0219i greutatea produselor pe care dori\u021bi s\u0103 le vinde\u021bi, precum \u0219i de toate costurile logistice, cum ar fi preg\u0103tirea comenzilor. \u00cen cele din urm\u0103, v\u00e2nz\u0103torii pot beneficia cel mai mult dac\u0103 combin\u0103 ambele metode.<\/p><p class=\"theme-wp-block gb-responsive-998211-identifier\">Dar re\u021bine\u021bi c\u0103 construirea unei logistici proprii trebuie s\u0103 fie bine calculat\u0103. \u00cen special, un depozit propriu \u0219i personalul nu pot fi scalate u\u0219or atunci c\u00e2nd volumul comenzilor cre\u0219te. Aceste resurse sunt necesare, de exemplu, pentru preg\u0103tirea comenzilor, etichetare \u0219i expedierea bunurilor. De asemenea, trebuie s\u0103 c\u0103uta\u021bi singuri partenerii de livrare.<\/p>\t\t<p  class=\"theme-wp-block theme-block-heading gb-responsive-523085-identifier h3\">\n\t\t\u00centreb\u0103ri frecvente\t<\/p>\n\n<div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1655971393411\"><strong class=\"schema-faq-question\">Ce este Amazon FBM?<\/strong> <p class=\"schema-faq-answer\">La Amazon \u00cendeplinit de comerciant, v\u00e2nz\u0103torul preia \u00eentreaga responsabilitate pentru stocare, ambalare, expediere \u0219i return\u0103ri. Expedierea din propriul depozit este adesea alegerea preferat\u0103 pentru v\u00e2nz\u0103torii \u00eencep\u0103tori cu experien\u021b\u0103 pe Amazon.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1655971446786\"><strong class=\"schema-faq-question\">Ce \u00eenseamn\u0103 Amazon FBM?<\/strong> <p class=\"schema-faq-answer\">Abrevierea FBM \u00eenseamn\u0103 \u201e\u00cendeplinit de comerciant\u201d \u0219i este uneori descris\u0103 \u0219i ca \u201e\u00cendeplinit de comerciant\u201d sau \u201eRe\u021bea \u00eendeplinit\u0103 de comerciant\u201d. \u00cen principiu, aceasta \u00eenseamn\u0103 c\u0103 logistica \u0219i procesarea bunurilor sunt efectuate de comerciant.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1655971458863\"><strong class=\"schema-faq-question\">Cum func\u021bioneaz\u0103 Amazon FBM?<\/strong> <p class=\"schema-faq-answer\">Pentru comercian\u021bii FBM, Amazon ac\u021bioneaz\u0103 exclusiv ca o pia\u021b\u0103 pe care se v\u00e2nd bunuri. V\u00e2nz\u0103torii se bazeaz\u0103 pe propriile resurse pentru a-\u0219i trimite produsele c\u0103tre clien\u021bi.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1655971470140\"><strong class=\"schema-faq-question\">Se pot combina FBA \u0219i FBM la Amazon?<\/strong> <p class=\"schema-faq-answer\">Da, desigur, \u0219i este chiar o op\u021biune recomandat\u0103. Prin combinarea FBM \u0219i FBA, pute\u021bi profita de avantajele ambelor metode.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1655974272574\"><strong class=\"schema-faq-question\">Este Amazon FBM acela\u0219i lucru cu dropshipping?<\/strong> <p class=\"schema-faq-answer\">Nu, deoarece \u00een cazul <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fba-sau-dropshipping-care-este-alegerea-mai-buna\/\">dropshipping<\/a> v\u00e2nz\u0103torul nu \u00ee\u0219i stocheaz\u0103 singur bunurile. Acestea sunt trimise de c\u0103tre produc\u0103tor abia dup\u0103 ce se prime\u0219te o comand\u0103.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1655974682978\"><strong class=\"schema-faq-question\">Amazon FBM vs. FBA: Prefer\u0103 Amazon o metod\u0103?<\/strong> <p class=\"schema-faq-answer\">At\u00e2ta timp c\u00e2t nu participa\u021bi la Prime by Merchant, v\u0103 lipse\u0219te logo-ul Prime. Acesta este preferat de mul\u021bi clien\u021bi. \u0218i algoritmul alege mai degrab\u0103 ofertele FBA \u00een Buy Box.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-60663-identifier has-small-font-size\">Credite pentru imagini \u00een ordinea imaginilor: \u00a9 Intpro \u2013 stock.adobe.com \/ \u00a9 VectorMine \u2013 stock.adobe.com \/ \u00a9 VectorMine \u2013 stock.adobe.com \/ \u00a9 VectorMine \u2013 stock.adobe.com \/ \u00a9 VectorMine \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>La nivel mondial exist\u0103 \u00een prezent 9,7 milioane de v\u00e2nz\u0103tori Amazon, dintre care 1,9 milioane sunt v\u00e2nz\u0103tori activi. \u00cen fiecare an, peste un milion de comercian\u021bi noi se \u00eenregistreaz\u0103 pe Amazon. Mai exact, doar \u00een primul trimestru din 2021, peste 283.000 de v\u00e2nz\u0103tori s-au al\u0103turat comerciantului online. Ca v\u00e2nz\u0103tor Amazon, trebuie s\u0103 alege\u021bi, printre altele,<\/p>\n","protected":false},"author":21,"featured_media":20988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1305],"tags":[],"class_list":["post-226542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-indeplinire-de-catre-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon FBM: Toate avantajele \u0219i dezavantajele pe scurt!<\/title>\n<meta name=\"description\" content=\"Pentru unele produse, Amazon FBM este mai bine adaptat dec\u00e2t alte metode de expediere! 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V\u00e2nz\u0103torii se bazeaz\u0103 pe propriile resurse pentru a-\u0219i trimite produsele c\u0103tre clien\u021bi.\",\"inLanguage\":\"ro-RO\"},\"inLanguage\":\"ro-RO\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fbm-aceste-avantaje-si-dezavantaje-are-fulfillment-by-merchant\/#faq-question-1655971470140\",\"position\":4,\"url\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fbm-aceste-avantaje-si-dezavantaje-are-fulfillment-by-merchant\/#faq-question-1655971470140\",\"name\":\"Se pot combina FBA \u0219i FBM la Amazon?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Da, desigur, \u0219i este chiar o op\u021biune recomandat\u0103. 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Livrarea din propriul depozit este adesea alegerea preferat\u0103 pentru v\u00e2nz\u0103torii \u00eencep\u0103tori cu experien\u021b\u0103 pe Amazon.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fbm-aceste-avantaje-si-dezavantaje-are-fulfillment-by-merchant\/#faq-question-1655971446786","position":2,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fbm-aceste-avantaje-si-dezavantaje-are-fulfillment-by-merchant\/#faq-question-1655971446786","name":"Ce \u00eenseamn\u0103 Amazon FBM?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Abrevierea FBM \u00eenseamn\u0103 \u201e\u00cendeplinit de comerciant\u201d \u0219i este uneori descris\u0103 \u0219i ca \u201e\u00cendeplinit de comerciant\u201d sau \u201eRe\u021bea \u00eendeplinit\u0103 de comerciant\u201d. \u00cen principiu, aceasta \u00eenseamn\u0103 c\u0103 logistica \u0219i procesarea bunurilor sunt efectuate de comerciant.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fbm-aceste-avantaje-si-dezavantaje-are-fulfillment-by-merchant\/#faq-question-1655971458863","position":3,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fbm-aceste-avantaje-si-dezavantaje-are-fulfillment-by-merchant\/#faq-question-1655971458863","name":"Cum func\u021bioneaz\u0103 Amazon FBM?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Pentru comercian\u021bii FBM, Amazon ac\u021bioneaz\u0103 exclusiv ca o pia\u021b\u0103 pe care se v\u00e2nd bunuri. V\u00e2nz\u0103torii se bazeaz\u0103 pe propriile resurse pentru a-\u0219i trimite produsele c\u0103tre clien\u021bi.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fbm-aceste-avantaje-si-dezavantaje-are-fulfillment-by-merchant\/#faq-question-1655971470140","position":4,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fbm-aceste-avantaje-si-dezavantaje-are-fulfillment-by-merchant\/#faq-question-1655971470140","name":"Se pot combina FBA \u0219i FBM la Amazon?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Da, desigur, \u0219i este chiar o op\u021biune recomandat\u0103. Prin combinarea FBM \u0219i FBA, pute\u021bi profita de avantajele ambelor metode.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fbm-aceste-avantaje-si-dezavantaje-are-fulfillment-by-merchant\/#faq-question-1655974272574","position":5,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fbm-aceste-avantaje-si-dezavantaje-are-fulfillment-by-merchant\/#faq-question-1655974272574","name":"Este Amazon FBM acela\u0219i lucru cu dropshipping?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Nu, deoarece \u00een cazul <a href=\"#[pref-link id=2336 pref-lang=ro]\">dropshipping<\/a> v\u00e2nz\u0103torul nu \u00ee\u0219i stocheaz\u0103 singur bunurile. Acestea sunt trimise de c\u0103tre produc\u0103tor abia dup\u0103 ce se prime\u0219te o comand\u0103.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fbm-aceste-avantaje-si-dezavantaje-are-fulfillment-by-merchant\/#faq-question-1655974682978","position":6,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fbm-aceste-avantaje-si-dezavantaje-are-fulfillment-by-merchant\/#faq-question-1655974682978","name":"Amazon FBM vs. FBA: Prefer\u0103 Amazon o metod\u0103?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"At\u00e2ta timp c\u00e2t nu participa\u021bi la Prime by Merchant, v\u0103 lipse\u0219te logo-ul Prime. 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