{"id":226551,"date":"2020-06-02T08:14:00","date_gmt":"2020-06-02T08:14:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/hopp-sau-top-isi-schimba-amazon-logistics-industria-transporturilor\/"},"modified":"2020-06-02T08:14:00","modified_gmt":"2020-06-02T08:14:00","slug":"hopp-sau-top-isi-schimba-amazon-logistics-industria-transporturilor","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/hopp-sau-top-isi-schimba-amazon-logistics-industria-transporturilor\/","title":{"rendered":"Hopp sau top: \u00ce\u0219i schimb\u0103 Amazon Logistics industria transporturilor?"},"content":{"rendered":"Cu c\u00e2\u021biva ani \u00een urm\u0103, clien\u021bii gigantului E-Commerce Amazon \u00ee\u0219i primeau comenzile pe calea obi\u0219nuit\u0103: prin DHL, Hermes sau un alt furnizor de servicii de livrare consacrat. Chiar \u0219i ast\u0103zi, platforma comercial\u0103 colaboreaz\u0103 cu companii externe pentru a putea livra comenzi \u00een \u00eentreaga lume. Cu Amazon Logistics<\/strong> \u2013 printre altele \u00een Germania \u2013 gigantul online a construit, totu\u0219i, \u0219i propriile structuri pentru a aduce pachetele rapid \u0219i eficient la clien\u021bi.Ini\u021bial, planurile nu au fost luate \u00een serios. \u00cens\u0103, \u00eentre timp, Amazon Logistics influen\u021beaz\u0103 \u0219i industria pachetelor: DHL a anun\u021bat \u00een martie 2020 c\u0103 inten\u021bioneaz\u0103 s\u0103 \u00eenchid\u0103 un centru de pachete \u00een apropiere de Augsburg<\/a>, deoarece centrul de logistic\u0103 vecin de la Amazon nu mai asigura suficiente livr\u0103ri. Acest lucru nu s-a datorat unei sc\u0103deri a volumului de comenzi \u2013 ci mai degrab\u0103 Amazon \u00ee\u0219i deserveste din ce \u00een ce mai mult volumul de livr\u0103ri cu propria logistic\u0103 \u0219i, astfel, pred\u0103 mai pu\u021bine livr\u0103ri c\u0103tre DHL \u0219i alte servicii de livrare<\/strong>.Aceast\u0103 dezvoltare s-a oprit recent. Chiar coronavirusul<\/a>, care are efecte devastatoare \u00een at\u00e2t de multe industrii, a salvat centrul de pachete DHL: Datorit\u0103 unui volum crescut de comenzi<\/strong> la Amazon, au sosit din nou mai multe comenzi la vecinii de la DHL.Aceasta ar putea fi doar o captur\u0103 de moment<\/strong>. Pe termen lung, Amazon Logistics \u00ee\u0219i va extinde chiar capacitatea proprie. Acest lucru are at\u00e2t efecte asupra industriei de livrare, c\u00e2t \u0219i asupra v\u00e2nz\u0103torilor de pe marketplace \u2013 at\u00e2t pozitive, c\u00e2t \u0219i negative. Cu at\u00e2t mai mult ar trebui s\u0103 te ocupi acum de acest subiect pentru a putea evalua cum construirea unei logistici de livrare proprii Amazon te poate afecta \u0219i pe tine.

Ce este, de fapt, Amazon Logistics?<\/h2>Cu serviciul de livrare intern, Amazon dore\u0219te s\u0103 devin\u0103 mai independent de furnizorii consacra\u021bi precum DHL sau DPD. Pentru aceasta, gigantul E-Commerce colaboreaz\u0103 cu subcontractori locali<\/strong>, care ridic\u0103 pachetele de la centrele de distribu\u021bie Amazon pentru o anumit\u0103 zon\u0103 \u0219i se ocup\u0103 de livrarea efectiv\u0103 c\u0103tre clien\u021bi. De obicei, este vorba despre firme mai mici cu 20 p\u00e2n\u0103 la 40 de furgonete sau 30 p\u00e2n\u0103 la 70 de \u0219oferi. \u00cen prezent, serviciul este disponibil \u00een Germania, Marea Britanie, Spania \u0219i Statele Unite<\/strong>, de obicei \u00een ora\u0219ele mari.\u0218oferii ridic\u0103 pachetele de la un centru de expediere \u0219i le aduc direct la client. De obicei, ei parcurg distan\u021be de p\u00e2n\u0103 la 120 de kilometri. Avantajul const\u0103 \u00een principal \u00een eliminarea structurilor externe<\/strong> precum livrarea \u00eentr-un centru de pachete DHL, sortarea ulterioar\u0103 \u0219i transportul c\u0103tre destina\u021bie. Amazon Logistics reu\u0219e\u0219te, prin colaborarea cu companii locale, s\u0103 scurteze livrarea pentru multe expedieri pe a\u0219a-numita ultim\u0103 mil\u0103 \u2013 economisind astfel nu doar bani, ci, \u00een special, timp de livrare.Mul\u021bi utilizatori doresc s\u0103 beneficieze de livrarea \u00een aceea\u0219i zi sau s\u0103 primeasc\u0103 comanda cel t\u00e2rziu a doua zi<\/strong>. La produsele Prime, Amazon promite chiar acest lucru. Acest aspect este deosebit de important pentru clien\u021bi, cre\u0219te satisfac\u021bia acestora \u0219i spore\u0219te probabilitatea ca ace\u0219tia s\u0103 comande din nou de la Amazon. Serviciul de logistic\u0103 \u00eembun\u0103t\u0103\u021be\u0219te astfel efectiv parcursul clientului \u0219i fidelizarea clien\u021bilor<\/strong>.

Cum pot companiile s\u0103 participe la Amazon Logistics?<\/h3>Antreprenorii interesa\u021bi pot trimite o prim\u0103 declara\u021bie de interes<\/strong> prin intermediul site-ului serviciului de transport<\/a>, care va fi apoi evaluat\u0103 de Amazon. Acest lucru este posibil chiar \u0219i \u00een cazul \u00een care compania necesar\u0103 pentru colaborare trebuie \u00eenc\u0103 s\u0103 fie \u00eenfiin\u021bat\u0103. Conform propriilor declara\u021bii, Amazon caut\u0103 lideri orienta\u021bi c\u0103tre clien\u021bi, care doresc s\u0103 conduc\u0103 echipe \u00eentr-un mediu dinamic \u0219i \u00een continu\u0103 evolu\u021bie.Dup\u0103 o aplicare formal\u0103<\/strong>, \u00een care trebuie s\u0103 se demonstreze, printre altele, fonduri lichide \u00een valoare de 25.000 de euro, \u0219i dup\u0103 o aprobat\u0103 din partea Amazon, viitorii parteneri de livrare urmeaz\u0103 o instruire de c\u00e2teva s\u0103pt\u0103m\u00e2ni, iar gigantul online pune la dispozi\u021bie multe instrumente, cum ar fi cele pentru naviga\u021bie. Odat\u0103 ce compania este \u00eenfiin\u021bat\u0103 \u0219i sunt suficien\u021bi \u0219oferi la bord, primele pachete sunt ridicate de la centrele locale de logistic\u0103 \u0219i livrate clien\u021bilor. De obicei, Amazon pl\u0103te\u0219te pentru fiecare livrare reu\u0219it\u0103<\/strong>.
Pentru angajarea \u0219oferilor<\/strong> \u0219i achizi\u021bia de furgonete<\/strong>, subcontractorul este responsabil. Amazon Logistics ofer\u0103 \u00een Germania doar oferta de suport<\/strong> pentru a asigura costuri de pornire reduse. Aceasta include un program de leasing pentru flota de vehicule, un program de combustibil, uniforme sau asisten\u021b\u0103 \u00een probleme legale.<\/blockquote>

Ce serviciu ofer\u0103 serviciul de livrare Amazon clien\u021bilor?<\/h3>Serviciul de livrare intern nu este o companie de transport \u00een sensul clasic, deoarece partenerii de servicii de livrare (partenerii de logistic\u0103 Amazon) lucreaz\u0103 exclusiv pentru gigantul E-Commerce \u0219i sunt lega\u021bi de structurile platformei online<\/strong>.\u00cen general, serviciul de transport ofer\u0103 chiar un serviciu mai bun<\/strong> dec\u00e2t al\u021bi furnizori. De exemplu, Amazon Logistics ofer\u0103 o urm\u0103rire detaliat\u0103 a expedierilor, pe l\u00e2ng\u0103 confirmarea obligatorie a livr\u0103rii pentru fiecare comand\u0103. Astfel, clien\u021bii nu doar c\u0103 pot verifica \u00een ce interval de timp<\/strong> ar trebui s\u0103 fie livrat\u0103 comanda lor, dar adesea pot urm\u0103ri \u0219i traseul vehiculului de livrare \u0219i pot vedea c\u00e2te sta\u021bii va mai vizita \u0219oferul \u00eenainte de a ajunge la destina\u021bie. \u00cen acest sens, clientul beneficiaz\u0103 de un live-tracking al comenzii sale \u0219i poate vedea exact c\u00e2nd \u0219i unde a fost expediat, livrat \u0219i, \u00een cele din urm\u0103, a ajuns pachetul. Astfel, compania de livrare ofer\u0103 utilizatorului un avantaj semnificativ \u00een compara\u021bie cu urm\u0103rirea clasic\u0103 a pachetelor.Cel mai mare avantaj pentru clien\u021bi const\u0103 \u00een livrarea rapid\u0103 \u0219i simpl\u0103<\/strong>. Ace\u0219tia primesc adesea produsele a doua zi, \u0219tiind exact \u00een ce interval de timp ar trebui s\u0103 fie acas\u0103. \u00cen caz contrar, pot specifica un loc de livrare sau pot solicita ca produsele s\u0103 fie livrate direct la un punct de ridicare<\/a>. Ca \u0219i al\u021bi furnizori de servicii de livrare, Amazon Logistics \u00ee\u0219i livreaz\u0103 clien\u021bii \u0219i s\u00e2mb\u0103ta.

Ce \u00eenseamn\u0103 Amazon Logistics pentru v\u00e2nz\u0103torii de pe marketplace?<\/h2>

Comerciantii de pe platforma de comer\u021b online au la dispozi\u021bie diferite op\u021biuni de livrare. \u00cendeplinirea de c\u0103tre comerciant (FBM) \u00eenseamn\u0103 c\u0103 ei se ocup\u0103 de stocare, ambalare \u0219i livrare a m\u0103rfii. Spre deosebire de aceasta, ei pot delega aceste \u0219i alte sarcini c\u0103tre Amazon, particip\u00e2nd la\u00a0programul Fulfillment by Amazon<\/strong>\u00a0(FBA). Ca a treia op\u021biune, comercian\u021bii se pot califica pentru Prime prin v\u00e2nz\u0103tori \u0219i astfel pot ob\u021bine logo-ul Prime care stimuleaz\u0103 v\u00e2nz\u0103rile, f\u0103r\u0103 a utiliza FBA.\u00a0<\/p>

Pentru comercian\u021bii FBA, Amazon Logistics reprezint\u0103 de obicei un motiv de bucurie. Deoarece de pe urma cre\u0219terii satisfac\u021biei \u0219i fideliz\u0103rii clien\u021bilor beneficiaz\u0103 indirect \u0219i ei, av\u00e2nd \u00een vedere c\u0103 astfel cre\u0219te probabilitatea ca un produs s\u0103 fie cump\u0103rat din nou de la ei.<\/p>

\u00cen cazul comercian\u021bilor care utilizeaz\u0103 FBM sau Prime prin v\u00e2nz\u0103tori, entuziasmul se men\u021bine probabil \u00een limite. Deoarece pentru ei cre\u0219te \u0219i mai mult\u00a0presiunea deja mare de a oferi o livrare rapid\u0103 \u0219i f\u0103r\u0103 probleme<\/strong>\u00a0<\/strong>. Deocamdat\u0103, aceast\u0103 presiune suplimentar\u0103 din partea Amazon Logistics s-ar putea s\u0103 nu fie evident\u0103, dar acest lucru s-ar putea schimba \u00een viitor. De aceea, v\u00e2nz\u0103torii de pe Marketplace ar trebui s\u0103 se preg\u0103teasc\u0103 deja \u0219i s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 procesele interne pentru a le optimiza.\u00a0<\/p>

Concluzie: Hopp \u0219i top!<\/h2>

Pe de o parte, mul\u021bi comercian\u021bi simt deja ast\u0103zi c\u0103 clien\u021bii cer livr\u0103ri din ce \u00een ce mai rapide. \u00cen plus, Amazon Logistics, datorit\u0103 timpului de livrare \u0219i serviciului simplu, revolu\u021bioneaz\u0103 \u0219i industria livr\u0103rilor \u0219i pune companiile consacrate \u00een fa\u021ba \u00eentreb\u0103rii \u00een ce m\u0103sur\u0103 \u00ee\u0219i pot men\u021bine toate loca\u021biile actuale.<\/p>

Pe de alt\u0103 parte, comercian\u021bii FBA \u0219i clien\u021bii se bucur\u0103 c\u0103 pachetele sunt livrate rapid \u0219i c\u0103 parcursul clientului se apropie din ce \u00een ce mai mult de comer\u021bul cu am\u0103nuntul. Nu doar c\u0103 clien\u021bii primesc o confirmare de livrare, ci \u0219i o urm\u0103rire detaliat\u0103 a expedierii. Acest\u00a0cre\u0219te rata de conversie<\/a>, scade rata de returnare \u0219i cre\u0219te probabilitatea ca clien\u021bii s\u0103 cumpere din nou.\u00a0<\/p>

Credite pentru imagini \u00een ordinea imaginilor: \u00a9 phaisarnwong2517 \u2013 stock.adobe.com \/ \u00a9 Carlos Cuadros\u00a0\u2013 pexels.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Cu c\u00e2\u021biva ani \u00een urm\u0103, clien\u021bii gigantului E-Commerce Amazon \u00ee\u0219i primeau comenzile pe calea obi\u0219nuit\u0103: prin DHL, Hermes sau un alt furnizor de servicii de livrare consacrat. Chiar \u0219i ast\u0103zi, platforma comercial\u0103 colaboreaz\u0103 cu companii externe pentru a putea livra comenzi \u00een \u00eentreaga lume. Cu Amazon Logistics \u2013 printre altele \u00een Germania \u2013 gigantul online<\/p>\n","protected":false},"author":3,"featured_media":1395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1311],"tags":[],"class_list":["post-226551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vanzarea-pe-amazon"],"yoast_head":"\nHopp sau top? Cum influen\u021beaz\u0103 Amazon Logistics \u0219i comercian\u021bii online<\/title>\n<meta name=\"description\" content=\"Amazon Logistics este serviciul intern de livrare al companiei mam\u0103. Ce impact are utilizarea sa asupra v\u00e2nz\u0103torilor Amazon?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/hopp-sau-top-isi-schimba-amazon-logistics-industria-transporturilor\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hopp sau top? Cum influen\u021beaz\u0103 Amazon Logistics \u0219i comercian\u021bii online\" \/>\n<meta property=\"og:description\" content=\"Amazon Logistics este serviciul intern de livrare al companiei mam\u0103. Ce impact are utilizarea sa asupra v\u00e2nz\u0103torilor Amazon?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/ro\/blog\/hopp-sau-top-isi-schimba-amazon-logistics-industria-transporturilor\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-02T08:14:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/06\/23142927\/amazon-logistics.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/hopp-sau-top-isi-schimba-amazon-logistics-industria-transporturilor\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/hopp-sau-top-isi-schimba-amazon-logistics-industria-transporturilor\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Hopp sau top: \u00ce\u0219i schimb\u0103 Amazon Logistics industria transporturilor?\",\"datePublished\":\"2020-06-02T08:14:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/hopp-sau-top-isi-schimba-amazon-logistics-industria-transporturilor\/\"},\"wordCount\":1444,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/hopp-sau-top-isi-schimba-amazon-logistics-industria-transporturilor\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/06\/23142927\/amazon-logistics.jpg\",\"articleSection\":[\"V\u00e2nzarea pe Amazon\"],\"inLanguage\":\"ro-RO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/hopp-sau-top-isi-schimba-amazon-logistics-industria-transporturilor\/\",\"url\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/hopp-sau-top-isi-schimba-amazon-logistics-industria-transporturilor\/\",\"name\":\"Hopp sau top? 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