{"id":226563,"date":"2022-05-17T07:13:00","date_gmt":"2022-05-17T07:13:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-si-cumparaturile-online-in-germania-cat-de-puternic-este-gigantul-e-commerce\/"},"modified":"2022-05-17T07:13:00","modified_gmt":"2022-05-17T07:13:00","slug":"amazon-si-cumparaturile-online-in-germania-cat-de-puternic-este-gigantul-e-commerce","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-si-cumparaturile-online-in-germania-cat-de-puternic-este-gigantul-e-commerce\/","title":{"rendered":"Amazon \u0219i cump\u0103r\u0103turile online \u00een Germania: C\u00e2t de puternic este gigantul E-Commerce"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-540069-identifier\">E-commerce-ul \u00een Germania este omniprezent. Anii Covid au accelerat \u00eentreaga industrie cu mai mult de un deceniu, iar efectele pandemiei continu\u0103 s\u0103 schimbe modul \u00een care companiile opereaz\u0103 \u0219i \u00ee\u0219i extind afacerea. Consumatorii cerceteaz\u0103, cump\u0103r\u0103 \u0219i pl\u0103tesc pentru produse diferit ast\u0103zi dec\u00e2t o f\u0103ceau acum zece ani. Un lucru, totu\u0219i, a r\u0103mas acela\u0219i de ani de zile: cel mai mare juc\u0103tor din industrie este Amazon. Cump\u0103r\u0103turile online \u00eencep, a\u0219adar, pentru mul\u021bi clien\u021bi germani pe Amazon.de \u0219i adesea se termin\u0103 acolo.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-835441-identifier\">Amazon liderul incontestabil<\/h2><p class=\"theme-wp-block gb-responsive-188589-identifier\">Competitia abia poate \u021bine pasul cu cre\u0219terea companiei. O prim\u0103 privire asupra celor mai mari magazine online B2C din \u021bar\u0103 eviden\u021biaz\u0103 domina\u021bia gigantului online pe pia\u021ba german\u0103. Amazon genereaz\u0103 mai multe venituri dec\u00e2t urm\u0103toarele \u0219ase locuri la un loc:<\/p><figure class=\"theme-wp-block wp-block-table\"><table><tbody><tr><td>Loc<\/td><td>Magazin<\/td><td>Venit net 2021 (\u00een milioane \u20ac)<\/td><\/tr><tr><td>1<\/td><td>amazon.de<\/td><td>15,680.6<\/td><\/tr><tr><td>2<\/td><td>otto.de<\/td><td>5,124.0<\/td><\/tr><tr><td>3<\/td><td>mediamarkt.de<\/td><td>2,544.0<\/td><\/tr><tr><td>4<\/td><td>zalando.de<\/td><td>2,515.0<\/td><\/tr><tr><td>5<\/td><td>ikea.com<\/td><td>1,747.0<\/td><\/tr><tr><td>6<\/td><td>saturn.de<\/td><td>1,340.0<\/td><\/tr><tr><td>7<\/td><td>apple.com<\/td><td>1,190.0<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Surs\u0103: <a href=\"https:\/\/www.ehi.org\/news\/top-100-onlineshops-in-deutschland-2022\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">EHI Retail Institute<\/a><\/figcaption><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-706079-identifier\">V\u00e2nz\u0103torii ter\u021bi ca factor cheie<\/h2><p class=\"theme-wp-block gb-responsive-731704-identifier\">Cu toate acestea, acesta nu este doar succesul Amazonului \u00een sine. Cump\u0103r\u0103turile online \u00een Germania sunt de asemenea influen\u021bate de v\u00e2nz\u0103torii ter\u021bi care \u00ee\u0219i ofer\u0103 produsele printr-o pia\u021b\u0103. Veniturile acestor v\u00e2nz\u0103tori ter\u021bi au crescut de asemenea semnificativ \u2013 de la 29% la 34%, \u00een timp ce \u00een anii 2019 \u0219i 2020, veniturile de pe amazon.de au r\u0103mas la 19%.<\/p><figure class=\"theme-wp-block wp-block-image aligncenter size-full is-resized gb-responsive-249911-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><img decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23140345\/online-shopping-statistik.jpg\" alt=\"Statistici despre cump\u0103r\u0103turile online Statista\" class=\"wp-image-20044\" style=\"width:844px;height:auto\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23140345\/online-shopping-statistik-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23140345\/online-shopping-statistik-768x768.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23140345\/online-shopping-statistik.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><figcaption style=\"display:block;\" class=\"wp-element-caption\">Surs\u0103: <a href=\"https:\/\/de.statista.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">statista.de<\/a><\/figcaption><\/figure><p class=\"theme-wp-block gb-responsive-311489-identifier\">Amazon apar\u021bine cu siguran\u021b\u0103 pu\u021binor companii care au reu\u0219it s\u0103 profite de criz\u0103. Acest lucru este demonstrat, printre altele, de investi\u021biile \u00een extinderea spa\u021biului de depozitare \u0219i a centrelor logistice. Astfel, Amazon a realizat o cre\u0219tere global\u0103 a veniturilor de 47,63 miliarde de dolari \u00een 2019 comparativ cu anul precedent. \u00cen 2020, a avut loc o mare upheaval\u0103 cu Covid, rezult\u00e2nd \u00eentr-o cre\u0219tere de 105,54 miliarde, urmat\u0103 de o alt\u0103 cre\u0219tere puternic\u0103 a veniturilor de 83,76 miliarde \u00een 2021.<\/p><p class=\"theme-wp-block gb-responsive-421700-identifier\">Pentru prima dat\u0103, veniturile au sc\u0103zut u\u0219or \u00een 2022 post-pandemie. Cu toate acestea, \u00een 2023, Amazon a reu\u0219it s\u0103-\u0219i creasc\u0103 din nou veniturile comparativ cu anul precedent, at\u00e2t \u00een Germania (37,59 milioane $), c\u00e2t \u0219i la nivel mondial (574,79 milioane $).<\/p><figure class=\"theme-wp-block wp-block-image aligncenter size-large is-resized gb-responsive-289176-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><img decoding=\"async\" width=\"844\" height=\"541\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132025\/amazon-online-shopping-deutschland-umsatz-844x541.png\" alt=\"Amazon domin\u0103 cump\u0103r\u0103turile online \u00een Germania: Veniturile companiei au crescut de asemenea \u00een 2023.\" class=\"wp-image-52912\" style=\"width:844px;height:auto\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132025\/amazon-online-shopping-deutschland-umsatz-407x261.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132025\/amazon-online-shopping-deutschland-umsatz-768x492.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132025\/amazon-online-shopping-deutschland-umsatz-844x541.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132025\/amazon-online-shopping-deutschland-umsatz.png 1454w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><figcaption style=\"display:block;\" class=\"wp-element-caption\">Veniturile Amazon \u00een Germania vs. la nivel mondial din 2010 p\u00e2n\u0103 \u00een 2023 \u00een miliarde de dolari americani. Surs\u0103: <a href=\"https:\/\/de.statista.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">statista.de<\/a><\/figcaption><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-515118-identifier\">Cre\u0219tere \u00een viitor \u2013 Previziuni<\/h3><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-51048-identifier\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132043\/handelsverband-umsaetze-ecommerce-deutschland.png\" alt=\"Asocia\u021bia Comercial\u0103: Venituri \u00een E-commerce \u00een Germania\" class=\"wp-image-52915\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132043\/handelsverband-umsaetze-ecommerce-deutschland-407x229.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132043\/handelsverband-umsaetze-ecommerce-deutschland-768x432.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132043\/handelsverband-umsaetze-ecommerce-deutschland-844x475.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132043\/handelsverband-umsaetze-ecommerce-deutschland.png 1280w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-63121-identifier\">\u00cen fiecare an, Asocia\u021bia Comercial\u0103 German\u0103 (HDE) public\u0103 <a href=\"http:\/\/www.einzelhandel.de\/online-monitor\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Monitorul Online<\/a> \u00een colaborare cu Institutul pentru Cercetarea Comer\u021bului (IFH) din K\u00f6ln. Dup\u0103 cre\u0219terea semnificativ\u0103 \u00een anii pandemiei, Amazon \u0219i sectorul cump\u0103r\u0103turilor online din Germania au \u00eenregistrat o u\u0219oar\u0103 sc\u0103dere \u00een 2022 pentru prima dat\u0103. Cel pu\u021bin atunci c\u00e2nd se consider\u0103 doar anul precedent. Comparativ cu veniturile online generate \u00eenainte de criza Corona, cre\u0219terea este \u00eenc\u0103 de peste 42%. \u0218i pentru 2024, industria se a\u0219teapt\u0103 la o cre\u0219tere de aproximativ trei procente din nou. Acest lucru este determinat de utilizarea tot mai mare a internetului, comer\u021bul social \u0219i noi tehnologii precum realitatea augmentat\u0103, care continu\u0103 s\u0103 alinieze experien\u021ba online cu experien\u021ba offline.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-468975-identifier\">V\u00e2nz\u0103torii ter\u021bi privesc pozitiv spre viitor<\/h4><p class=\"theme-wp-block gb-responsive-360736-identifier\">Conform <a href=\"https:\/\/pattern.com\/blog\/top-findings-from-our-amazon-germany-shopper-research-2022\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Raportului despre Starea V\u00e2nz\u0103torului Amazon<\/a>, cei mai mul\u021bi v\u00e2nz\u0103tori Amazon privesc de asemenea pozitiv spre viitor \u00een 2024. 58% din toate companiile sunt profitabile \u00een termen de un an de la \u00eenceputul activit\u0103\u021bii pe Amazon, iar mai mult de jum\u0103tate (54%) din m\u0103rci \u0219i comercian\u021bi au marje de profit de peste 20%.<\/p><p class=\"theme-wp-block gb-responsive-556723-identifier\">Cu toate acestea, exist\u0103 cu siguran\u021b\u0103 probleme care trebuie dep\u0103\u0219ite. Pentru v\u00e2nz\u0103torii mai mici de pe Amazon, principalele provoc\u0103ri sunt s\u0103&#8230;<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block gb-responsive-849186-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-717404-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">s\u0103 genereze recenzii ale clien\u021bilor,<\/li><li class=\"theme-wp-block gb-responsive-358362-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 produsele existente sau s\u0103 dezvolte produse noi \u0219i<\/li><li class=\"theme-wp-block gb-responsive-177595-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">s\u0103 \u00eencerce noi tactici de marketing<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-801859-identifier\">Companiile de mari dimensiuni \u0219i produc\u0103torii, pe de alt\u0103 parte, sunt \u00eengrijora\u021bi de&#8230;<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block gb-responsive-671365-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-966727-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">brandingul companiei \u0219i al produselor (inclusiv pozi\u021bionarea, ambalarea, marketingul etc.)<\/li><li class=\"theme-wp-block gb-responsive-66073-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">expansiunea cotei lor de pia\u021b\u0103 \u0219i<\/li><li class=\"theme-wp-block gb-responsive-222002-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">num\u0103rul recenziilor clien\u021bilor<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-344742-identifier\">Ceea ce este comun pentru ambele grupuri este c\u0103 se confrunt\u0103 cu cre\u0219terea costurilor, \u00een special \u00een domeniile publicit\u0103\u021bii (38% dintre responden\u021bi), transportului (37%) \u0219i produc\u021biei (35%). Cu toate acestea, comparativ cu anii anteriori, mai pu\u021bini v\u00e2nz\u0103tori se tem de problemele legate de cre\u0219terea costurilor.<\/p><p class=\"theme-wp-block gb-responsive-53820-identifier\">Acest lucru se potrive\u0219te de asemenea cu faptul c\u0103 cei mai mul\u021bi v\u00e2nz\u0103tori nu mai v\u00e2nd exclusiv pe Amazon. Sectorul cump\u0103r\u0103turilor online din Germania a devenit acum profesionalizat. Cei mai mul\u021bi comercian\u021bi online au recunoscut c\u0103 o strategie omnichannel cu cel pu\u021bin un canal de v\u00e2nzare suplimentar poate reduce riscul economic \u0219i chiar poate cre\u0219te profitul. Cele trei cele mai populare platforme la nivel mondial sunt eBay, Shopify \u0219i Walmart, urmate de Etsy.<\/p><figure class=\"theme-wp-block wp-block-image aligncenter size-large gb-responsive-178338-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><img decoding=\"async\" width=\"844\" height=\"626\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132103\/omnichannel-amazon-haendler-online-shopping-844x626.jpg\" alt=\"Strategiile omnichannel nu mai sunt un concept str\u0103in pentru v\u00e2nz\u0103torii Amazon din Germania.\" class=\"wp-image-52918\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132103\/omnichannel-amazon-haendler-online-shopping-407x302.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132103\/omnichannel-amazon-haendler-online-shopping-768x569.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132103\/omnichannel-amazon-haendler-online-shopping-844x626.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132103\/omnichannel-amazon-haendler-online-shopping.jpg 1244w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><figcaption class=\"wp-element-caption\" style=\"display:block;\">Sursa: <a href=\"https:\/\/www.junglescout.com\/amazon-seller-report\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Raportul despre Starea V\u00e2nz\u0103torului Amazon<\/a><\/figcaption><\/figure><p class=\"theme-wp-block gb-responsive-404480-identifier\">Mul\u021bi v\u00e2nz\u0103tori Amazon au de asemenea planuri de expansiune pentru 2024. \u00cen frunte se afl\u0103 Walmart, Shopify \u0219i eBay. Dar unii v\u00e2nz\u0103tori doresc de asemenea s\u0103 implementeze comer\u021bul social cu TikTok, Instagram \u0219i Facebook.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-332006-identifier\">Amazon = Cump\u0103r\u0103turi Online \u00een Germania: Cump\u0103r\u0103torii Prefer\u0103 Adesea Pia\u021ba<\/h2><p class=\"theme-wp-block gb-responsive-365355-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/studii-si-statistici-amazon-pentru-vanzatori-toate-dezvoltarile-relevante-din-ultimii-cativa-ani\/\">Statistici diferite despre succesul Amazon<\/a> arat\u0103 clar c\u0103 gigantul comer\u021bului electronic nu doar c\u0103 genereaz\u0103 venituri mai mari \u00een Germania, ci \u0219i \u00eenregistreaz\u0103 o cre\u0219tere constant\u0103 a clien\u021bilor comparativ cu concuren\u021bii s\u0103i. <a href=\"https:\/\/www.ifhkoeln.de\/rekordverdaechtig-amazon-waechst-2020-jeden-tag-um-31-millionen-euro\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Un sondaj realizat de IFH K\u00f6ln din 2021<\/a> arat\u0103: Cei care cump\u0103r\u0103 online cump\u0103r\u0103 de asemenea de la Amazon. Conform companiei de cercetare de pia\u021b\u0103 &#8230;<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-727165-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-743811-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">&#8230; aproximativ 94% dintre cump\u0103r\u0103torii online din Germania sunt clien\u021bi ai Amazon.<\/li><li class=\"theme-wp-block gb-responsive-333225-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">&#8230; membrii Prime reprezint\u0103 aproximativ 70% din veniturile Amazon.<\/li><li class=\"theme-wp-block gb-responsive-197126-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">&#8230; peste o treime dintre clien\u021bi sunt cump\u0103r\u0103tori frecven\u021bi pe Amazon \u0219i fac cel pu\u021bin jum\u0103tate din achizi\u021biile lor online exclusiv pe pia\u021ba Amazon.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-460307-identifier\">Dar nu doar sondajul realizat de IFH K\u00f6ln confirm\u0103 presupunerea c\u0103 comer\u021bul electronic din Germania este modelat de gigantul online. Un <a href=\"https:\/\/pattern.com\/blog\/top-findings-from-our-amazon-germany-shopper-research-2022\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">sondaj din 2022 realizat de Pattern<\/a> arat\u0103 de asemenea c\u0103 din 1.000 de cump\u0103r\u0103tori online din Germania, 96% au raportat c\u0103 au f\u0103cut o achizi\u021bie pe Amazon cel pu\u021bin o dat\u0103 \u00een 2021. \u00cen acest sens, clien\u021bii Amazon prefer\u0103 pia\u021ba german\u0103, dar nu ezit\u0103 s\u0103 cumpere \u0219i de pe amazon.com sau amazon.co.uk.<\/p><figure class=\"theme-wp-block wp-block-image aligncenter size-full gb-responsive-767298-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><img decoding=\"async\" width=\"512\" height=\"365\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23134716\/Online_Shopping_Statistik_2021.png\" alt=\"Statistici despre Cump\u0103r\u0103turile Online 2021\" class=\"wp-image-52921\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23134716\/Online_Shopping_Statistik_2021-407x290.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23134716\/Online_Shopping_Statistik_2021.png 512w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\" style=\"display:block;\">Sursa: <a href=\"https:\/\/pattern.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pattern.com<\/a><\/figcaption><\/figure><p class=\"theme-wp-block gb-responsive-246750-identifier\">Sondajul a ar\u0103tat de asemenea, \u2026<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-506287-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-989816-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u2026 c\u0103 38% dintre responden\u021bi pl\u0103nuiesc s\u0103 cumpere mai mult de la Amazon, \u00een timp ce 35% inten\u021bioneaz\u0103 s\u0103 fac\u0103 cump\u0103r\u0103turi offline mai des.<\/li><li class=\"theme-wp-block gb-responsive-18358-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">c\u0103 47,3% dintre responden\u021bi doresc s\u0103 cheltuie mai mult sau oarecum mai mult pe cump\u0103r\u0103turile online. 36,5% nu \u00ee\u0219i vor schimba comportamentul de cump\u0103rare \u0219i vor investi aceea\u0219i sum\u0103 online.<\/li><li class=\"theme-wp-block gb-responsive-249517-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u2026 c\u0103, \u00een compara\u021bie, 88,6% dintre clien\u021bii Amazon pl\u0103nuiesc s\u0103 cumpere aceea\u0219i sum\u0103 sau mai mult de la Amazon dec\u00e2t anul precedent. Doar 11,4% pl\u0103nuiesc s\u0103 cheltuie mai pu\u021bin pe Amazon.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-875740-identifier\">Aceste cifre arat\u0103 de asemenea c\u0103 Amazon a perfec\u021bionat arta de a domina cump\u0103r\u0103turile online \u00een Germania. Cei mai mul\u021bi clien\u021bi, aparent, consider\u0103 pia\u021ba at\u00e2t de bun\u0103 \u00eenc\u00e2t \u00ee\u0219i schimb\u0103 comportamentul de cump\u0103rare acolo. Motivele din perspectiva clien\u021bilor pentru achizi\u021bionarea pe platforma online variaz\u0103 de la pre\u021b la livrare rapid\u0103:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-157642-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-956584-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u201eProdusul era mai ieftin dec\u00e2t la concuren\u021b\u0103.\u201d (Pentru 63%, acesta a fost un motiv pentru a cump\u0103ra de la Amazon.)<\/li><li class=\"theme-wp-block gb-responsive-581370-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u201eProdusul putea fi livrat mai repede dec\u00e2t de la al\u021bi comercian\u021bi.\u201d (43%)<\/li><li class=\"theme-wp-block gb-responsive-138076-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u201eProdusul era disponibil doar pe Amazon.\u201d (42%)<\/li><li class=\"theme-wp-block gb-responsive-452255-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u201eAmazon este mai u\u0219or de utilizat dec\u00e2t alte platforme.\u201d (41%)<\/li><li class=\"theme-wp-block gb-responsive-697534-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u201ePentru c\u0103 sunt client Amazon Prime, ceea ce garanteaz\u0103 de obicei livrarea rapid\u0103 \u0219i fiabil\u0103.\u201d (35%)<\/li><\/ul><\/div>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-523709-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\t\u00cencepe\u021bi-v\u0103 c\u0103l\u0103toria de la v\u00e2nz\u0103tor la bestseller &#8211; cu SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tOb\u021bine\u021bi un trial gratuit ast\u0103zi \u0219i vede\u021bi cum serviciile potrivite v\u0103 pot duce de la a fi bun la a fi CEL MAI BUN. Nu a\u0219tepta\u021bi. Ac\u021biona\u021bi acum.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">\u00cencepe\u021bi acum<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-624296-identifier\">Prime este un motor de cre\u0219tere<\/h3><p class=\"theme-wp-block gb-responsive-924478-identifier\">Modelul de abonament al Amazon pare s\u0103 joace un rol deosebit de semnificativ \u00een utilizarea pie\u021bei. Prime include, printre altele, livrare deosebit de rapid\u0103 \u0219i acces la propriul serviciu de streaming al Amazon. \u00cen 2021, Jeff Bezos a anun\u021bat \u00eentr-o scrisoare c\u0103tre ac\u021bionari c\u0103 Amazon Prime are 200 de milioane de clien\u021bi la nivel mondial. Cu doar trei ani mai devreme, serviciul Amazon dep\u0103\u0219ise pragul de 100 de milioane de abona\u021bi.<\/p><figure class=\"theme-wp-block wp-block-image aligncenter size-full gb-responsive-686106-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><img decoding=\"async\" width=\"507\" height=\"433\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23135228\/E-Commerce_Deutschland_2023.png\" alt=\"Dezvoltarea E-Commerce \u00een Germania\" class=\"wp-image-52924\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23135228\/E-Commerce_Deutschland_2023-407x348.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23135228\/E-Commerce_Deutschland_2023.png 507w\" sizes=\"(max-width: 507px) 100vw, 507px\" \/><figcaption class=\"wp-element-caption\">Sursa: <a href=\"https:\/\/pattern.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pattern.com<\/a><\/figcaption><\/figure><p class=\"theme-wp-block gb-responsive-687761-identifier\">Conform <a href=\"https:\/\/pattern.com\/blog\/top-findings-from-our-amazon-germany-shopper-research-2022\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Raportului despre Cump\u0103r\u0103torii din Germania<\/a>, 15% mai mul\u021bi cump\u0103r\u0103tori online au avut acces la Amazon Prime. Aceasta \u00eenseamn\u0103 c\u0103 78% au fie propriul abonament Prime, fie pot folosi pe cel al familiei, partenerilor sau prietenilor. \u00cen combina\u021bie cu constatarea c\u0103 livrarea rapid\u0103 este un factor major pentru care clien\u021bii comand\u0103 de la Amazon, se contureaz\u0103 o imagine clar\u0103: num\u0103rul tot mai mare de membri Prime este un indicator al cre\u0219terii veniturilor gigantului comer\u021bului electronic \u00een anii urm\u0103tori.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-441103-identifier\">Amazon: Pia\u021ba pentru cump\u0103r\u0103turile online \u00een Germania este crucial\u0103<\/h3><p class=\"theme-wp-block gb-responsive-39494-identifier\">P\u00e2n\u0103 acum, Amazon are milioane de v\u00e2nz\u0103tori ter\u021bi care \u00ee\u0219i ofer\u0103 bunurile pe pia\u021b\u0103. Din 2026, acest domeniu a devenit din ce \u00een ce mai important: peste 60% din unit\u0103\u021bile v\u00e2ndute provin acum de la v\u00e2nz\u0103tori ter\u021bi. Deoarece cre\u0219terea este constant\u0103 \u0219i se desf\u0103\u0219oar\u0103 \u00eentr-un ritm similar de-a lungul anilor, se poate presupune c\u0103 Amazon controleaz\u0103 con\u0219tient dezvoltarea. Cu toate acestea, cota de retail a Amazon-ului \u00een sine este pu\u021bin probabil s\u0103 scad\u0103 vreodat\u0103 la zero procente.<\/p><figure class=\"theme-wp-block wp-block-image aligncenter size-large gb-responsive-682114-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler.png\"><img decoding=\"async\" width=\"844\" height=\"306\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler-844x306.png\" alt=\"Amazon beneficiaz\u0103 masiv de v\u00e2nz\u0103torii ter\u021bi \u00een cump\u0103r\u0103turile online din Germania. Cota a crescut de-a lungul anilor.\" class=\"wp-image-52909\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler-407x147.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler-768x278.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler-844x306.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler-1536x557.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler-2048x742.png 2048w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><figcaption class=\"wp-element-caption\">Sursa: <a href=\"https:\/\/www.marketplacepulse.com\/year-in-review-2023\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Anul \u00een Recapitulare 2023 de la Marketplace Pulse<\/a><\/figcaption><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-270729-identifier\">Concluzie<\/h2><p class=\"theme-wp-block gb-responsive-15559-identifier\">Este Amazon \u00eenc\u0103 indispensabil \u00een cump\u0103r\u0103turile online din Germania? Dezvolt\u0103rile din comer\u021bul electronic arat\u0103 clar: cei care doresc s\u0103 v\u00e2nd\u0103 online nu pot evita aproape deloc Amazon. Programul Prime are o influen\u021b\u0103 decisiv\u0103 aici, deoarece membrii Prime sunt cump\u0103r\u0103tori frecven\u021bi \u0219i cheltuie cei mai mul\u021bi bani pe Amazon. \u00cen acela\u0219i timp, se bazeaz\u0103 \u00een mare m\u0103sur\u0103 pe ofertele Prime deoarece beneficiaz\u0103 de livrare gratuit\u0103 \u0219i rapid\u0103 cu acestea.<\/p><p class=\"theme-wp-block gb-responsive-732560-identifier\">Comercian\u021bii online nu pot evita aproape deloc v\u00e2nzarea pe Amazon. Cu toate acestea, diversificarea propriilor canale de v\u00e2nzare este un punct important, motiv pentru care a avea propriul magazin online sau alte pie\u021be precum Etsy poate avea sens. Care canale se potrivesc specific \u00een strategia lor omnichannel este foarte individual \u0219i ar trebui s\u0103 fie bine g\u00e2ndit.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-3416-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/de\/blog\/e-commerce-datenanalyse\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/01\/23135620\/e-commerce-datenanalyse-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Ohne im E-Commerce eine orgendtliche Datenanalyse vorzunehmen, werden Onlineh\u00e4ndler kaum erfolgreich sein.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/e-commerce-datenanalyse\/\">Analiza datelor din comer\u021bul electronic: Cele 4 lucruri de baz\u0103 pe care fiecare instrument trebuie s\u0103 fie capabil s\u0103 le fac\u0103<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Cei care doresc s\u0103 aib\u0103 succes \u00een comer\u021bul electronic nu pot evita analiza solid\u0103 a datelor. Retailul online este dinamic, nevoile clien\u021bilor se schimb\u0103 rapid, iar comercian\u021bii trebuie s\u0103 fie capabili s\u0103 adapteze procesele rapid. Aceste 4 lucruri ar trebui s\u0103 fie posibile cu fiecare instrument!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<p class=\"theme-wp-block gb-responsive-373437-identifier has-small-font-size\">Credit imagine: \u00a9 Anna Khomulo \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>E-commerce-ul \u00een Germania este omniprezent. Anii Covid au accelerat \u00eentreaga industrie cu mai mult de un deceniu, iar efectele pandemiei continu\u0103 s\u0103 schimbe modul \u00een care companiile opereaz\u0103 \u0219i \u00ee\u0219i extind afacerea. Consumatorii cerceteaz\u0103, cump\u0103r\u0103 \u0219i pl\u0103tesc pentru produse diferit ast\u0103zi dec\u00e2t o f\u0103ceau acum zece ani. Un lucru, totu\u0219i, a r\u0103mas acela\u0219i de ani<\/p>\n","protected":false},"author":8,"featured_media":52906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1299,1311],"tags":[],"class_list":["post-226563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comert-electronic-amp-retail-online","category-vanzarea-pe-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon \u0219i cump\u0103r\u0103turile online \u00een Germania: numere, date, fapte<\/title>\n<meta name=\"description\" content=\"Amazon \u00eenc\u0103 domin\u0103 lumea cump\u0103r\u0103turilor online \u00een Germania. 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