{"id":226566,"date":"2020-07-21T12:57:00","date_gmt":"2020-07-21T12:57:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/cum-sa-in-4-pasi-catre-planul-de-actiune-perfect-pentru-amazon\/"},"modified":"2020-07-21T12:57:00","modified_gmt":"2020-07-21T12:57:00","slug":"cum-sa-in-4-pasi-catre-planul-de-actiune-perfect-pentru-amazon","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/cum-sa-in-4-pasi-catre-planul-de-actiune-perfect-pentru-amazon\/","title":{"rendered":"Cum s\u0103: \u00cen 4 pa\u0219i c\u0103tre planul de ac\u021biune perfect pentru Amazon!"},"content":{"rendered":"<p class=\"theme-wp-block is-style-default gb-responsive-204748-identifier\">\u00cenainte, fiecare comerciant de pe pia\u021b\u0103 avea temeri: blocarea contului s\u0103u de v\u00e2nz\u0103tor Amazon sau suspendarea dreptului de v\u00e2nzare. \u00cen cel mai bun caz, prin intermediul platformei online se realizeaz\u0103 doar un venit suplimentar mic; \u00een cel mai r\u0103u caz, de pe o zi pe alta, cea mai important\u0103 sau chiar singura surs\u0103 de venit dispare. Super-GAU. Vestea bun\u0103: retragerea dreptului de v\u00e2nzare nu trebuie s\u0103 fie definitiv\u0103. \u00cen multe cazuri, Amazon solicit\u0103 \u00eens\u0103 un <strong>plan de m\u0103suri<\/strong> ca baz\u0103 pentru anulare, numit \u0219i Plan de Ac\u021biune (PoA).<\/p><p class=\"theme-wp-block is-style-default gb-responsive-790882-identifier\">Acest instrument este bine cunoscut \u00een managementul calit\u0103\u021bii, dar poate fi totu\u0219i o adev\u0103rat\u0103 provocare pentru comercian\u021bii Amazon. Deoarece, ca de obicei, gigantul comer\u021bului electronic nu ofer\u0103 prea multe <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/201623610?language=de_DE&amp;ref=efph_201623610_cont_200370560\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">informa\u021bii despre con\u021binutul dorit \u0219i designul preferat<\/a>. Nu este de mirare c\u0103 acum exist\u0103 pe internet c\u00e2\u021biva furnizori care ofer\u0103 ajutor \u00een crearea planului. P\u00e2n\u0103 la urm\u0103, \u00een cazuri extreme, \u00eentreaga existen\u021b\u0103 depinde de succesul sau e\u0219ecul acestuia.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-518017-identifier\">Dar sunt necesari furnizori externi? \u00cen acest articol de blog, dorim s\u0103 clarific\u0103m <strong>cum se elaboreaz\u0103 corect un plan de m\u0103suri pentru Amazon<\/strong> \u0219i ce op\u021biuni au comercian\u021bii de pe pia\u021b\u0103 \u00een acest sens. \u00cen primul r\u00e2nd, este important s\u0103 ne ocup\u0103m de \u00eentrebarea din ce motive comercian\u021bii Amazon ar trebui s\u0103 scrie un plan de m\u0103suri.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-258171-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\t\u00cencepe\u021bi-v\u0103 c\u0103l\u0103toria de la v\u00e2nz\u0103tor la bestseller &#8211; cu SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tOb\u021bine\u021bi un trial gratuit ast\u0103zi \u0219i vede\u021bi cum serviciile potrivite v\u0103 pot duce de la a fi bun la a fi CEL MAI BUN. Nu a\u0219tepta\u021bi. Ac\u021biona\u021bi acum.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">\u00cencepe\u021bi acum<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-992094-identifier\">Ce este un plan de m\u0103suri la Amazon?<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-508018-identifier\">Ca furnizor al unei platforme pentru comer\u021bul online, Amazon \u00ee\u0219i propune s\u0103 stabileasc\u0103 \u0219i s\u0103 men\u021bin\u0103 un anumit <strong>standard pe pia\u021ba sa<\/strong>. \u00cen acest scop, exist\u0103 o serie \u00eentreag\u0103 de <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/help.html?itemID=SNV3657R94YP9DZ&amp;language=de_DE&amp;ref=efph_SNV3657R94YP9DZ_cont_2\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">politici, acorduri \u0219i ghiduri<\/a> pe care fiecare comerciant trebuie s\u0103 le accepte \u00eenainte de a \u00eencepe v\u00e2nz\u0103rile. Dac\u0103 aceste reguli sunt \u00eenc\u0103lcate, gigantul comer\u021bului electronic \u00ee\u0219i rezerv\u0103 dreptul de a le aplica \u2013 de exemplu, prin blocarea unui produs afectat sau chiar a \u00eentregului cont de v\u00e2nz\u0103tor.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-366135-identifier\">Un plan de m\u0103suri detaliat serve\u0219te Amazonului pentru a decide asupra <strong>reactiv\u0103rii contului<\/strong> sau retragerii altor sanc\u021biuni. Prin urmare, un astfel de plan ar trebui s\u0103 abordeze, de exemplu, <\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-419565-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-666739-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">ceea ce\u00a0<strong>cauzele<\/strong>\u00a0sunt, care au dus la o problem\u0103,<\/li><li class=\"theme-wp-block gb-responsive-763343-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">ceea ce\u00a0<strong>m\u0103suri<\/strong>\u00a0a ini\u021biat comerciantul pentru a rezolva problema \u0219i<\/li><li class=\"theme-wp-block gb-responsive-760926-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">ceea ce\u00a0<strong>schimb\u0103ri<\/strong>\u00a0a proceselor interne pe care comerciantul le adopt\u0103, astfel \u00eenc\u00e2t \u00een viitor s\u0103 nu mai apar\u0103 astfel de probleme.<\/li><\/ul><\/div><p class=\"theme-wp-block is-style-default gb-responsive-360262-identifier\">Odat\u0103 ce contul Amazon a fost suspendat, un plan de m\u0103suri este adesea singura modalitate pentru v\u00e2nz\u0103tori de a-l debloca din nou.\u00a0<strong>Motivul pentru o suspendare<\/strong>\u00a0poate fi variat, dar de obicei se poate \u00eencadra \u00een trei categorii diferite:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-68670-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-852251-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Performan\u021b\u0103 deficitar\u0103 a v\u00e2nz\u0103torului<\/strong>: Dac\u0103 performan\u021ba unui comerciant nu corespunde cerin\u021belor, aceasta poate duce la un plan de m\u0103suri Amazon. O livrare \u00eent\u00e2rziat\u0103, \u00eens\u0103, de obicei nu este suficient\u0103. Dac\u0103 deficien\u021bele \u00een performan\u021ba v\u00e2nz\u0103torului apar frecvent \u0219i dep\u0103\u0219esc o valoare critic\u0103, situa\u021bia poate deveni dificil\u0103. Ce metrici trebuie s\u0103 respecte comercian\u021bii, afl\u0103 \u00een\u00a0<a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/cele-14-cele-mai-importante-criterii-pentru-a-castiga-buy-box-pe-amazon-si-cum-sa-iti-mentii-metricii-sub-control\/\" target=\"_blank\" rel=\"noreferrer noopener\">postarea noastr\u0103 de blog despre c\u00e2\u0219tigul Buy Box<\/a>.<\/li><li class=\"theme-wp-block gb-responsive-956679-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>\u00cenc\u0103lcare a politicilor de v\u00e2nzare sau a codului de conduit\u0103<\/strong>: Adesea, comercian\u021bii Amazon trebuie s\u0103 depun\u0103 un plan de m\u0103suri atunci c\u00e2nd au \u00eenc\u0103lcat una dintre numeroasele <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/este-totul-doar-furat-eo-eo-politicile-amazon-pentru-protejarea-proprietatii-intelectuale\/\" target=\"_blank\" rel=\"noreferrer noopener\">politici<\/a>. De exemplu, un motiv ar putea fi c\u0103 v\u00e2nz\u0103torii au trimis clien\u021bilor e-mailuri de marketing cu scopul de a redirec\u021biona procesul de v\u00e2nzare de pe platforma Marketplace c\u0103tre un magazin online propriu, sau au <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/6-sfaturi-esentiale-despre-cum-sa-generezi-mai-multe-recenzii-pe-amazon\/\" target=\"_blank\" rel=\"noreferrer noopener\">cump\u0103rat ilegal recenzii de produse<\/a>.<\/li><li class=\"theme-wp-block gb-responsive-819616-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Informa\u021bii insuficiente despre v\u00e2nz\u0103tor<\/strong>: De asemenea, lipsa sau informa\u021biile incorecte despre v\u00e2nz\u0103tor pot duce la faptul c\u0103 Amazon solicit\u0103 un plan de m\u0103suri dup\u0103 suspendare.<\/li><\/ul><\/div><p class=\"theme-wp-block is-style-default gb-responsive-881541-identifier\">Problema: Odat\u0103 ce contul Amazon a fost suspendat,\u00a0<strong>canalele interne de comunicare<\/strong>\u00a0nu mai sunt disponibile. Astfel, comercian\u021bii nu mai pot comunica cu Amazon prin Seller Central. Acest lucru complic\u0103 evident planul de m\u0103suri. P\u00e2n\u0103 c\u00e2nd un angajat r\u0103spunde, poate dura ceva timp. De aceea, tot ce este necesar ar trebui transmis c\u00e2t mai concis posibil. \u00cen fond, angajatul de la cel\u0103lalt cap\u0103t al liniei digitale cite\u0219te mai multe astfel de e-mailuri pe zi.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-334142-identifier\">Crearea unui plan de m\u0103suri pentru Amazon: Iat\u0103 cum se face!<\/h2><figure class=\"theme-wp-block wp-block-image size-large desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-731677-identifier\"><img decoding=\"async\" width=\"844\" height=\"211\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142921\/amazon-massnahmenplan-vorlage-download.jpg\" alt=\"Planul de m\u0103suri Amazon ca \u0219ablon pentru desc\u0103rcare nu exist\u0103, deoarece fiecare caz este individual.\" class=\"wp-image-1640\" title=\"Planul de m\u0103suri Amazon ca \u0219ablon pentru desc\u0103rcare nu exist\u0103, deoarece fiecare caz este individual.\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142921\/amazon-massnahmenplan-vorlage-download-407x102.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142921\/amazon-massnahmenplan-vorlage-download-768x192.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142921\/amazon-massnahmenplan-vorlage-download.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block is-style-default gb-responsive-765721-identifier\">\u00cen principiu, gigantul E-Commerce\u00a0<strong>nu dore\u0219te s\u0103 aud\u0103 scuze<\/strong>. Problemele apar, dar pot fi adesea rezolvate printr-o reorganizare intern\u0103 a proceselor corespunz\u0103toare. Comercian\u021bii ar trebui s\u0103 se concentreze pe acest lucru, \u00een loc s\u0103 \u00eencerce, de exemplu, s\u0103 minimalizeze problema, s\u0103 numeasc\u0103 un vinovat sau s\u0103 se justifice. Amazon a\u0219teapt\u0103 \u00een planul de m\u0103suri o\u00a0<strong>formulare clar\u0103 \u0219i precis\u0103<\/strong>. Obiectivitatea este cuv\u00e2ntul-cheie. Introducerile lungi \u00een compania v\u00e2nz\u0103torului, produsul afectat sau expresiile emo\u021bionale nu au ce c\u0103uta \u00eentr-un plan de m\u0103suri.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-460412-identifier\">\u00cen schimb, comercian\u021bii ar trebui s\u0103 se concentreze pe\u00a0<strong>cauza erorii \u0219i solu\u021bia<\/strong>\u00a0fiec\u0103rei probleme. Dac\u0103 dezactivarea se datoreaz\u0103 mai multor probleme, fiecare problem\u0103 ar trebui abordat\u0103 separat. Uneori, Amazon solicit\u0103 de asemenea dovezi pentru anumite produse. Acestea ar trebui \u00eentotdeauna transmise complet. \u00cen acest sens, gigantul online recomand\u0103 s\u0103 se eviden\u021bieze informa\u021bii importante, cum ar fi ASIN-urile, datele de contact ale furnizorilor sau clauzele termenilor \u0219i condi\u021biilor.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-788512-identifier\">Cu toate acestea, compania las\u0103 concretizarea \u00een seama comercian\u021bilor s\u0103i. Pe de o parte, acest lucru este problematic, deoarece a dus la un adev\u0103rat mister \u00een jurul planului de m\u0103suri Amazon \u0219i mul\u021bi comercian\u021bi se confrunt\u0103 cu dificult\u0103\u021bi \u00een a crea unul. Pe de alt\u0103 parte, acest lucru \u021bine cont de faptul c\u0103 fiecare plan de m\u0103suri trebuie s\u0103 fie scris individual de c\u0103tre v\u00e2nz\u0103torul Amazon.\u00a0<strong>Nu exist\u0103 o solu\u021bie standard!<\/strong><\/p><p class=\"theme-wp-block is-style-default gb-responsive-799678-identifier\">Cu toate acestea, comercian\u021bii se pot orienta dup\u0103 metodele de\u00a0<strong>management al calit\u0103\u021bii<\/strong>: raportul pe 4 dimensiuni (4D) \u0219i raportul pe 8 dimensiuni (8D). Deoarece ambele rapoarte ofer\u0103 o structur\u0103 clar\u0103.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-802622-identifier\">Raportul 4D<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-558842-identifier\">Raportul pe 4 dimensiuni este potrivit ca plan de m\u0103suri Amazon pentru majoritatea cazurilor, \u00een special pentru \u00eenc\u0103lc\u0103ri mai mici \u0219i mai pu\u021bin grave, cum ar fi ridicarea suspend\u0103rii unui singur produs. De aceea, \u00eel trat\u0103m aici mai detaliat. Acesta se \u00eemparte \u00een\u00a0<strong>patru dimensiuni diferite<\/strong>:\u00a0<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-362630-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-660268-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">D1: Descrierea problemei<\/li><li class=\"theme-wp-block gb-responsive-239490-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">D2: Analiza cauzelor \u0219i m\u0103suri imediate<\/li><li class=\"theme-wp-block gb-responsive-779472-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">D3: M\u0103suri de remediere<\/li><li class=\"theme-wp-block gb-responsive-832829-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">D4: Dovada eficacit\u0103\u021bii<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-237040-identifier\">D1: Descrierea problemei<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-751594-identifier\">Prima dimensiune are \u00een principal un caracter descriptiv. Este vorba despre a descrie pe scurt, dar precis,\u00a0<strong>care problem\u0103 a fost responsabil\u0103 pentru sanc\u021bionare<\/strong>. Abord\u0103rile de solu\u021bionare nu sunt \u00eenc\u0103 dorite aici.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-308974-identifier\">D2: Analiza cauzelor<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-267991-identifier\">\u00cen aceast\u0103 dimensiune, comercian\u021bii se aprofundeaz\u0103 deja \u00een subiect \u0219i analizeaz\u0103\u00a0<strong>de ce a ap\u0103rut o problem\u0103<\/strong>. De asemenea, este important s\u0103 se analizeze propriile gre\u0219eli. C\u0103utarea gre\u0219elilor la al\u021bii nu este o abordare eficient\u0103. Chiar dac\u0103 acest lucru ar corespunde adev\u0103rului, \u00een planul de m\u0103suri Amazon nu ar trebui s\u0103 existe, pe c\u00e2t posibil, acuza\u021bii de vin\u0103.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-215444-identifier\">De asemenea, este important s\u0103 se explice m\u0103surile care au fost luate pentru a rezolva problema. Aici nu este vorba despre declara\u021bii de inten\u021bie sau promisiuni, ci despre fapte. Dac\u0103 suspendarea a fost impus\u0103, de exemplu, din cauza unei rate ridicate de livr\u0103ri \u00eent\u00e2rziate, nu ar trebui s\u0103 se declare inten\u021bia de a schimba serviciul de livrare \u2013 acest schimb ar trebui s\u0103 fi fost deja realizat.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-306904-identifier\">D3: M\u0103surile de remediere<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-384561-identifier\">A treia dimensiune se bazeaz\u0103 pe a doua dimensiune. Aici ar trebui s\u0103 fie\u00a0<strong>explicate \u00een detaliu m\u0103surile discutate anterior<\/strong>. Ce modific\u0103ri au fost stabilite \u00een ce procese \u0219i de ce aceste modific\u0103ri duc la rezolvarea problemei? Au fost introduse unele procese noi, de exemplu, ca instan\u021b\u0103 de control, au avut loc instruiri pentru angaja\u021bi sau o restructurare organiza\u021bional\u0103? Toate aceste aspecte ar trebui incluse \u00een D3, astfel \u00eenc\u00e2t planul de m\u0103suri Amazon s\u0103 nu fie respins.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-589505-identifier\">D4: Dovada eficacit\u0103\u021bii<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-360435-identifier\">Ceea ce a fost important \u00een dimensiunile anterioare este valabil \u00een D4 \u00een mod special: Amazon nu dore\u0219te s\u0103 citeasc\u0103 \u00een planul de m\u0103suri c\u0103 m\u0103surile rezolv\u0103 problema, ci\u00a0<strong>cum m\u0103surile realizeaz\u0103 acest lucru<\/strong>.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-89503-identifier\">Ce\u00a0<strong>dovezi<\/strong>\u00a0trebuie prezentate \u00een acest context este foarte individual \u0219i depinde de problema specific\u0103 \u0219i de abordarea solu\u021biei. Dac\u0103, de exemplu, furnizorul a fost schimbat, copiile contractelor de acceptare ar putea servi ca dovezi. \u00cen alte cazuri, pot fi folosite \u0219i fotografii, rapoarte ale gestion\u0103rii stocurilor sau evalu\u0103ri ale clien\u021bilor care demonstreaz\u0103 c\u0103, de la optimizarea procesului, astfel de probleme nu au mai ap\u0103rut. \u00cen orice caz, este o idee bun\u0103 s\u0103 sus\u021bii afirma\u021biile cu date \u0219i fapte.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-634549-identifier\">Raportul pe 8 dimensiuni<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-478462-identifier\">Comparativ cu raportul pe 4 dimensiuni, raportul pe 8 dimensiuni este mai detaliat \u0219i descrie, pe l\u00e2ng\u0103 problem\u0103 \u0219i abordarea solu\u021biei, \u0219i\u00a0<strong>g\u0103sirea solu\u021biei<\/strong>. Prin urmare, raportul pe 8 dimensiuni este potrivit ca plan de m\u0103suri Amazon, de exemplu, pentru \u00eenc\u0103lc\u0103ri grave, \u00een care nu doar produse individuale, ci \u00eentregi conturi de v\u00e2nz\u0103tor au fost suspendate.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-123740-identifier\">Dimensiunile diferite se definesc astfel:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-248613-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-756780-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D1: Cine lucreaz\u0103 la solu\u021bia problemei?<\/strong>\u00a0A fost format o echip\u0103 proprie, a fost angajat un furnizor extern sau a fost utilizat\u0103 o solu\u021bie software, a c\u0103rei persoan\u0103 de contact poate fi men\u021bionat\u0103?<\/li><li class=\"theme-wp-block gb-responsive-739477-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D2: Care este problema?<\/strong>\u00a0Acest punct corespunde \u00een esen\u021b\u0103 primei dimensiuni a raportului pe 4 dimensiuni.<\/li><li class=\"theme-wp-block gb-responsive-193756-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D3: Ce m\u0103suri imediate au fost luate?<\/strong>\u00a0Aici ar trebui s\u0103 fie oferit doar un scurt rezumat al celor mai importante m\u0103suri pentru rezolvarea problemei.<\/li><li class=\"theme-wp-block gb-responsive-437491-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D4: Care a fost cauza erorii?<\/strong>\u00a0Aceasta ar trebui descris\u0103 c\u00e2t mai obiectiv posibil. De asemenea, identificarea erorii prin teste, analize etc. apar\u021bine acestui punct.<\/li><li class=\"theme-wp-block gb-responsive-200557-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D5: Ce abord\u0103ri de solu\u021bionare exist\u0103?<\/strong>\u00a0\u00cen acest punct, Amazon ar trebui s\u0103 afle \u00een planul de m\u0103suri ce diferite abord\u0103ri de solu\u021bionare au fost discutate \u0219i cum acestea rezolv\u0103 problema. De asemenea, ar trebui s\u0103 se justifice pe baza c\u0103ror criterii s-a ales o solu\u021bie sau alta.<\/li><li class=\"theme-wp-block gb-responsive-410993-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D6: Cum au fost implementate m\u0103surile din D5?<\/strong>\u00a0Aici este vorba despre documentarea introducerii m\u0103surilor din D5.<\/li><li class=\"theme-wp-block gb-responsive-529292-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D7: Cum previn m\u0103surile reapari\u021bia problemei?<\/strong>\u00a0\u00cen aceast\u0103 dimensiune se arat\u0103 cum solu\u021biile introduse contribuie la prevenirea erorilor.<\/li><li class=\"theme-wp-block gb-responsive-324487-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D8: Ce a \u00eenv\u0103\u021bat echipa din analiza erorilor?<\/strong>\u00a0\u00cen ultima parte ar trebui s\u0103 se trag\u0103 o concluzie \u0219i s\u0103 se prezinte curba de \u00eenv\u0103\u021bare. Aici este \u0219i loc pentru explica\u021bii despre cum \u0219i de ce astfel de probleme vor fi evitate \u00een viitor.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-520572-identifier\">Este nevoie de ajutor pentru un plan de m\u0103suri pentru Amazon?<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-48022-identifier\">\u00cen special raportul pe 8 dimensiuni, dar \u0219i raportul pe 4 dimensiuni necesit\u0103 un grad ridicat de reflec\u021bie \u0219i ini\u021biativ\u0103 personal\u0103. Nu este \u00eentotdeauna clar imediat ce gre\u0219eli au dus la faptul c\u0103 gigantul online solicit\u0103 un plan de m\u0103suri. Dac\u0103 Amazon a suspendat doar un produs, comercian\u021bii se pot poate c\u0103uta lini\u0219ti\u021bi solu\u021bii. Pe de alt\u0103 parte, dac\u0103 este vorba despre multe ASIN-uri sau despre eligibilitatea la v\u00e2nzare, existen\u021ba poate depinde de calitatea planului de m\u0103suri.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-225030-identifier\">Cu toate acestea,\u00a0<strong>crearea extern\u0103<\/strong>\u00a0nu este o pl\u0103cere ieftin\u0103. Furnizorii cer adesea\u00a0<strong>sume de trei sau patru cifre<\/strong>. \u00cen schimb, ei ofer\u0103 \u00een principal un lucru: experien\u021b\u0103 \u0219i cuno\u0219tin\u021be, \u00een special \u00een comunicarea cu Amazon. A\u0219a cum fiecare plan de m\u0103suri trebuie s\u0103 fie creat individual, la fel \u0219i decizia de a alege sau nu un furnizor este o decizie individual\u0103 \u0219i depinde de mul\u021bi factori.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-998885-identifier\">Este important de \u0219tiut:\u00a0<strong>Exist\u0103 posibilitatea de \u00eembun\u0103t\u0103\u021bire.<\/strong>\u00a0Chiar dac\u0103 Amazon a suspendat contul v\u00e2nz\u0103torului, planul de m\u0103suri nu trebuie neap\u0103rat s\u0103 fie aprobat din prima. De obicei, comercian\u021bii primesc apoi \u00eentreb\u0103ri \u0219i sugestii cu privire la aspectele care lipsesc.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-359340-identifier\">Concluzie: Nu este o sarcin\u0103 u\u0219oar\u0103!<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-696497-identifier\">Un lucru este sigur: Dac\u0103 Amazon solicit\u0103 un plan de m\u0103suri, aceasta reprezint\u0103 o mare provocare pentru v\u00e2nz\u0103torii de pe pia\u021b\u0103 \u0219i poate fi chiar o amenin\u021bare la adresa existen\u021bei. Informa\u021biile pe care gigantul E-Commerce le ofer\u0103 nu ajut\u0103 neap\u0103rat la elaborarea acestuia. Un raport pe 4 dimensiuni poate oferi orientare \u00een cazul \u00eenc\u0103lc\u0103rilor minore, iar un raport pe 8 dimensiuni \u00een cazul problemelor grave. Dar chiar \u0219i atunci, elaborarea necesit\u0103 un grad ridicat de auto-reflec\u021bie din partea comercian\u021bilor.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-66318-identifier\">Nu exist\u0103 un model sau ceva similar pentru planul de m\u0103suri Amazon, deoarece cazurile \u00een care acest instrument de asigurare a calit\u0103\u021bii este utilizat sunt prea variate. O alternativ\u0103, \u00een special \u00een cazul dezactiv\u0103rilor de cont care amenin\u021b\u0103 existen\u021ba, pot fi furnizorii externi. Cu toate acestea, trebuie planificate costuri \u00een intervalul de trei p\u00e2n\u0103 la patru cifre.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-885231-identifier has-small-font-size\">Credite pentru imagini \u00een ordinea imaginilor: \u00a9 LIGHTFIELD STUDIOS \u2013 stock.adobe.com; \u00a9 Gajus \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00cenainte, fiecare comerciant de pe pia\u021b\u0103 avea temeri: blocarea contului s\u0103u de v\u00e2nz\u0103tor Amazon sau suspendarea dreptului de v\u00e2nzare. \u00cen cel mai bun caz, prin intermediul platformei online se realizeaz\u0103 doar un venit suplimentar mic; \u00een cel mai r\u0103u caz, de pe o zi pe alta, cea mai important\u0103 sau chiar singura surs\u0103 de venit<\/p>\n","protected":false},"author":3,"featured_media":1596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1323],"tags":[],"class_list":["post-226566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sfaturi-amp-trucuri"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creeaz\u0103 un plan de ac\u021biune Amazon [ghid \u00een 4 pa\u0219i]<\/title>\n<meta name=\"description\" content=\"\u00cen 4 pa\u0219i pentru planul de ac\u021biune pentru Amazon: Cum s\u0103 deblochezi cu succes contul t\u0103u de v\u00e2nz\u0103tor pe Amazon.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/cum-sa-in-4-pasi-catre-planul-de-actiune-perfect-pentru-amazon\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creeaz\u0103 un plan de ac\u021biune Amazon [ghid \u00een 4 pa\u0219i]\" \/>\n<meta property=\"og:description\" content=\"\u00cen 4 pa\u0219i pentru planul de ac\u021biune pentru Amazon: Cum s\u0103 deblochezi cu succes contul t\u0103u de v\u00e2nz\u0103tor pe Amazon.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/ro\/blog\/cum-sa-in-4-pasi-catre-planul-de-actiune-perfect-pentru-amazon\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-21T12:57:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/07\/23142921\/amazon-massnahmenplan.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/cum-sa-in-4-pasi-catre-planul-de-actiune-perfect-pentru-amazon\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/cum-sa-in-4-pasi-catre-planul-de-actiune-perfect-pentru-amazon\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Cum s\u0103: \u00cen 4 pa\u0219i c\u0103tre planul de ac\u021biune perfect pentru Amazon!\",\"datePublished\":\"2020-07-21T12:57:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/cum-sa-in-4-pasi-catre-planul-de-actiune-perfect-pentru-amazon\/\"},\"wordCount\":2209,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/cum-sa-in-4-pasi-catre-planul-de-actiune-perfect-pentru-amazon\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/07\/23142921\/amazon-massnahmenplan.jpg\",\"articleSection\":[\"Sfaturi &amp; 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