{"id":226587,"date":"2023-04-19T14:57:36","date_gmt":"2023-04-19T14:57:36","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/nou-eticheta-amazon-produsele-cu-rate-mari-de-returnare-ar-putea-fi-etichetate-in-curand\/"},"modified":"2023-04-19T14:57:36","modified_gmt":"2023-04-19T14:57:36","slug":"nou-eticheta-amazon-produsele-cu-rate-mari-de-returnare-ar-putea-fi-etichetate-in-curand","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/nou-eticheta-amazon-produsele-cu-rate-mari-de-returnare-ar-putea-fi-etichetate-in-curand\/","title":{"rendered":"Nou etichet\u0103 Amazon? Produsele cu rate mari de returnare ar putea fi etichetate \u00een cur\u00e2nd"},"content":{"rendered":"

Amazon introduce etichete noi care sunt destinate s\u0103 descurajeze clien\u021bii s\u0103 cumpere un produs<\/p>

Please what?<\/p>

Noua etichet\u0103 este destinat\u0103 s\u0103 apar\u0103 pe paginile de detaliu ale produselor care sunt returnate mai des dec\u00e2t media \u0219i s\u0103 fac\u0103 clien\u021bii con\u0219tien\u021bi de acest fapt. Acest lucru este raportat de theinformation.com<\/a>. \u00cen prezent, eticheta este disponibil\u0103 doar \u00een SUA \u0219i nu a fost \u00eenc\u0103 extins\u0103 pe scar\u0103 larg\u0103. Cu toate acestea, ceea ce introduce Amazon \u00een SUA ajunge de obicei \u0219i pe pia\u021ba german\u0103.<\/p>

Eticheta este destinat\u0103 s\u0103 asigure decizii de cump\u0103rare informate<\/h2>

Ini\u021biativa nu este o campanie de distrugere a afacerilor v\u00e2nz\u0103torilor, ci este destinat\u0103 s\u0103 reduc\u0103 rata de returnare a produselor care sunt returnate frecvent. \u00cen special \u00een sectorul comer\u021bului electronic, return\u0103rile reprezint\u0103 o problem\u0103 major\u0103 \u2013 nu doar pentru mediu \u0219i sustenabilitate, ci \u0219i pentru v\u00e2nz\u0103tori. \u00cen prezent, unul din patru pachete \u00een Germania este returnat, iar \u00een categorii precum \u00eembr\u0103c\u0103minte sau \u00eenc\u0103l\u021b\u0103minte, chiar mai mult de unul din dou\u0103.<\/p>

Noua etichet\u0103 este aparent destinat\u0103 s\u0103 serveasc\u0103 dou\u0103 scopuri:<\/p>

  1. Clien\u021bii trebuie s\u0103 fie \u00eencuraja\u021bi s\u0103 studieze cu aten\u021bie pagina produsului, s\u0103 se uite la imagini, con\u021binutul A+, recenzii etc., \u0219i abia apoi s\u0103 decid\u0103 dac\u0103 doresc s\u0103 cumpere produsul sau nu.<\/li>
  2. V\u00e2nz\u0103torii trebuie s\u0103 fie \u00eencuraja\u021bi s\u0103 \u00ee\u0219i proiecteze paginile de produse astfel \u00eenc\u00e2t clien\u021bii s\u0103 poat\u0103 lua o decizie de cump\u0103rare informat\u0103.<\/li><\/ol><\/div>

    \u00cen loc s\u0103 fac\u0103 return\u0103rile \u00een sine costisitoare \u0219i astfel s\u0103 alieneze clien\u021bii, compania \u00eencearc\u0103 acum s\u0103 abordeze problema chiar \u00eenainte de decizia de cump\u0103rare. Pentru v\u00e2nz\u0103tori, noua etichet\u0103 poate fi at\u00e2t o blestem, c\u00e2t \u0219i o binecuv\u00e2ntare \u00een acela\u0219i timp.<\/p>

    Impactul asupra v\u00e2nz\u0103torilor Amazon<\/h3>

    Pe de o parte, o rat\u0103 sc\u0103zut\u0103 de returnare este deja un factor pentru algoritmul Amazon \u00een ceea ce prive\u0219te clasamentele \u0219i Buy Box<\/a>, \u0219i poate fi, de asemenea, benefic\u0103 din punct de vedere economic pentru v\u00e2nz\u0103tori. \u00cen plus, eticheta poate avea efectul secundar pl\u0103cut c\u0103 recenziile false \u0219i descrierile de produse neinformative din partea competitorilor v\u00e2nz\u0103tori lipsi\u021bi de scrupule \u00ee\u0219i pierd semnifica\u021bia \u00een peisajul competitiv.<\/p>

    Pe de alt\u0103 parte, v\u00e2nz\u0103torii cu o rat\u0103 mare de returnare sunt sub presiune \u2013 deoarece etichetarea este probabil s\u0103 descurajeze efectiv mul\u021bi clien\u021bi de la a face o achizi\u021bie. Nu ar fi surprinz\u0103tor dac\u0103 noua etichet\u0103 ar fi \u00eencorporat\u0103 ca factor de clasare \u00een afi\u0219area rezultatelor c\u0103ut\u0103rii mai devreme sau mai t\u00e2rziu.<\/p>

    Ce efecte pot a\u0219tepta v\u00e2nz\u0103torii de pe pia\u021b\u0103 de la etichetare depinde \u00een mare m\u0103sur\u0103 de propria lor situa\u021bie. Produsele cu o rat\u0103 sc\u0103zut\u0103 de returnare ar putea beneficia; produsele cu o rat\u0103 mare de returnare, pe de alt\u0103 parte, ar putea pierde v\u00e2nz\u0103ri. A\u0219adar, ce este de f\u0103cut acum?<\/p>

    5 sfaturi pentru a te preg\u0103ti pentru noua etichet\u0103 Amazon<\/h2>

    Ceea ce este esen\u021bial este probabil s\u0103 reduc\u0103 rata de returnare<\/a>. Acest lucru poate fi realizat prin diverse m\u0103suri care ar trebui s\u0103 fie adaptate la situa\u021bia v\u00e2nz\u0103torului. \u00cen loc s\u0103 optimizeze \u00een mod oarb\u0103 \u0219i s\u0103 investeasc\u0103 mult timp \u0219i bani, v\u00e2nz\u0103torii ar trebui mai \u00eent\u00e2i s\u0103 afle de ce rata lor de returnare este mai mare dec\u00e2t cea a produselor comparabile. Urm\u0103toarele sfaturi pot servi ca linii directoare.<\/p>

    1. Viteza de livrare<\/strong>: Cei care nu expediaz\u0103 prin Amazon FBA, dar \u0219i-au construit propria logistic\u0103, ar trebui s\u0103 verifice dac\u0103 comenzile sunt livrate prompt. Cu c\u00e2t timpul dintre plasarea comenzii \u0219i deschiderea pachetului este mai lung, cu at\u00e2t este mai mare probabilitatea ca clientul s\u0103 returneze articolul \u2013 pur \u0219i simplu pentru c\u0103 entuziasmul \u0219i anticiparea s-au diminuat deja.<\/li>
    2. Ambalare<\/strong>: Return\u0103rile sunt adesea ini\u021biate deoarece produsul este deteriorat? Atunci ar putea fi din cauza ambal\u0103rii. Este articolul protejat adecvat de \u0219ocuri \u0219i impacturi \u0219i supravie\u021buie\u0219te procesului de expediere f\u0103r\u0103 daune sau nu?<\/li>
    3. Con\u021binutul<\/strong> paginii de detaliu a produsului: Imagini slabe, o descriere inexact\u0103 a produsului, lipsa con\u021binutului A+<\/a> \u2013 dac\u0103 cump\u0103r\u0103torul nu poate ob\u021bine o impresie realist\u0103 despre un produs, este dificil pentru el s\u0103 evalueze articolul (ceea ce \u00eel descurajeaz\u0103 de la achizi\u021bie) sau are o impresie gre\u0219it\u0103 despre articol (\u0219i face o achizi\u021bie gre\u0219it\u0103). Cu c\u00e2t clientul \u0219tie mai bine ce prime\u0219te, cu at\u00e2t rata de returnare este de obicei mai mic\u0103.<\/li>
    4. Calitatea<\/strong> produsului: Achizi\u021biile gre\u0219ite se \u00eent\u00e2mpl\u0103, iar acest lucru se aplic\u0103 \u0219i v\u00e2nz\u0103torilor. Dac\u0103 se dovede\u0219te c\u0103 articolul nu \u00eendepline\u0219te a\u0219tept\u0103rile de calitate ale clientului, ar trebui s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 aceste aspecte \u00een colaborare cu produc\u0103torul lor sau s\u0103 caute alternative. Acest lucru se refer\u0103 nu doar la defecte specifice, ci \u0219i la senza\u021bie, design etc.<\/li>
    5. Analiza<\/strong> return\u0103rilor: V\u00e2nz\u0103torul poate verifica \u00een orice moment \u00een rapoartele Amazon care a fost motivul unei return\u0103ri. \u00cen multe cazuri, clien\u021bii specific\u0103 de asemenea foarte concret motivele pentru returnarea unei comenzi, de exemplu, un defect specific, cantitatea gre\u0219it\u0103, imagini \u00een\u0219el\u0103toare etc. Acest lucru se poate g\u0103si \u00een Seller Central sub Rapoarte Amazon > \u00cendeplinit de Amazon > return\u0103rile clien\u021bilor “\u00cendeplinit de Amazon”.<\/li><\/ol><\/div>

      Concluzie: Decizii de cump\u0103rare informate ca oportunitate<\/h2>

      Noua etichet\u0103 Amazon poate fi o oportunitate pentru v\u00e2nz\u0103torii profesioni\u0219ti. Competitorii lipsi\u021bi de scrupule care cump\u0103r\u0103 recenzii false sau umplu paginile de detaliu ale produselor cu informa\u021bii \u00een\u0219el\u0103toare se vor confrunta cu o anumit\u0103 opozi\u021bie.<\/p>

      \u00cen plus, reducerea propriei rate de returnare<\/a> este un demers rezonabil din diverse motive. Cu toate acestea, este important s\u0103 se ac\u021bioneze asupra aspectelor corecte \u0219i s\u0103 se compare propria afacere cu standardele de pia\u021b\u0103 pentru analiz\u0103.<\/p>

      Credite foto: \u00a9 piter2121 \u2013 stock.adobe.com<\/span><\/p>","protected":false},"excerpt":{"rendered":"

      Amazon introduce etichete noi care sunt destinate s\u0103 descurajeze clien\u021bii s\u0103 cumpere un produs Please what? Noua etichet\u0103 este destinat\u0103 s\u0103 apar\u0103 pe paginile de detaliu ale produselor care sunt returnate mai des dec\u00e2t media \u0219i s\u0103 fac\u0103 clien\u021bii con\u0219tien\u021bi de acest fapt. Acest lucru este raportat de theinformation.com. \u00cen prezent, eticheta este disponibil\u0103 doar<\/p>\n","protected":false},"author":3,"featured_media":26640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1323,1311],"tags":[],"class_list":["post-226587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sfaturi-amp-trucuri","category-vanzarea-pe-amazon"],"yoast_head":"\nAceast\u0103 etichet\u0103 Amazon marcheaz\u0103 produsele returnate frecvent.<\/title>\n<meta name=\"description\" content=\"O etichet\u0103 Amazon este destinat\u0103 s\u0103 permit\u0103 decizii de cump\u0103rare informate \u0219i marcheaz\u0103 produsele returnate frecvent. 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