{"id":226590,"date":"2020-11-24T17:23:00","date_gmt":"2020-11-24T17:23:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/cum-pot-vanzatorii-sa-vanda-pe-amazon-in-sua-un-ghid-scurt\/"},"modified":"2020-11-24T17:23:00","modified_gmt":"2020-11-24T17:23:00","slug":"cum-pot-vanzatorii-sa-vanda-pe-amazon-in-sua-un-ghid-scurt","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/cum-pot-vanzatorii-sa-vanda-pe-amazon-in-sua-un-ghid-scurt\/","title":{"rendered":"Cum pot v\u00e2nz\u0103torii s\u0103 v\u00e2nd\u0103 pe Amazon \u00een SUA? Un ghid scurt"},"content":{"rendered":"

Cifra de afaceri a Amazon \u00een Germania 2019: 22,23 miliarde USD. Cifra de afaceri a Amazon \u00een America de Nord 2019: 170,77 miliarde USD.<\/p>

Aceste cifre ilustreaz\u0103 ceea ce \u0219tie de fapt toat\u0103 lumea: Poten\u021bialul de v\u00e2nz\u0103ri pe Amazon.de este deja mare \u2013 \u00een contrast cu poten\u021bialul de pe Amazon.com, care este pur \u0219i simplu ridicol de mic. Nu este de mirare c\u0103 mul\u021bi comercian\u021bi germani doresc s\u0103 \u00ee\u0219i extind\u0103 afacerea \u00een \u021bara de origine a corpora\u021biei. Totu\u0219i, pentru a vinde cu succes pe Amazon SUA, este necesar un anumit nivel de cuno\u0219tin\u021be.<\/p>

Particularit\u0103\u021bile pie\u021bei americane \u00eei \u00eempiedic\u0103 pe mul\u021bi v\u00e2nz\u0103tori de pe pia\u021ba local\u0103 s\u0103 \u00ee\u0219i asume riscul interna\u021bionaliz\u0103rii. Obstacolele sunt prea mari, iar \u00eengrijor\u0103rile sunt prea mari. Dar este chiar a\u0219a? Trebuie comercian\u021bii s\u0103 investeasc\u0103 aceea\u0219i sum\u0103 de bani, s\u0103 \u00eenfiin\u021beze o societate american\u0103 \u0219i, cel mai bine, s\u0103 aib\u0103 \u00een spate o armat\u0103 de avoca\u021bi experimenta\u021bi \u00een SUA pentru a putea vinde pe Amazon \u00een SUA?<\/p>

Am urm\u0103rit webinarul popular de pe YouTube de la quantified markets<\/a> cu Till Andernach, expertul \u00een expansiunea pe Amazon.com, \u0219i rezum\u0103m pentru voi de ce efortul merit\u0103 \u0219i c\u00e2t de dificil (sau u\u0219or?) este cu adev\u0103rat s\u0103 \u00ee\u021bi extinzi afacerea Amazon \u00een America de Nord.<\/p>

De ce ar trebui un comerciant german s\u0103 v\u00e2nd\u0103 pe Amazon.com<\/h2>

Cel mai conving\u0103tor argument pentru interna\u021bionalizarea spre vest: SUA sunt cea mai mare economie de pia\u021b\u0103 din lume, cu un comer\u021b electronic uria\u0219. Iar Amazon de\u021bine \u00een prezent o cot\u0103 de aproximativ 50% din acest comer\u021b electronic. Astfel, pentru companiile germane exist\u0103 un poten\u021bial foarte mare pe Amazon SUA: Dac\u0103 comercian\u021bii v\u00e2nd pe Amazon.com, au acces la o pia\u021b\u0103 Amazon care este de dou\u0103 ori mai mare dec\u00e2t toate celelalte pie\u021be Amazon la un loc.<\/p>

Pentru Till Andernach, \u00eens\u0103, exist\u0103 o alt\u0103 component\u0103: diversificarea profilului de risc. Pentru comercian\u021bii care \u00ee\u0219i genereaz\u0103 veniturile principale prin Amazon, o suspendare a contului sau o sc\u0103dere a v\u00e2nz\u0103rilor pe pia\u021ba german\u0103 este echivalent\u0103 cu o catastrof\u0103. Din acest motiv, mul\u021bi v\u00e2nz\u0103tori doresc s\u0103 \u00ee\u0219i construiasc\u0103 un al doilea pilon.<\/p>

\u0218i asta se poate face chiar f\u0103r\u0103 a explora noi platforme<\/a>. Niciun comerciant Amazon nu trebuie s\u0103 se familiarizeze cu alte canale de distribu\u021bie, cum ar fi Ebay sau comer\u021bul cu am\u0103nuntul. Dimpotriv\u0103: V\u00e2nz\u0103torii Amazon pot transfera ceea ce deja st\u0103p\u00e2nesc bine pe Amazon SUA. Comercian\u021bii v\u00e2nd printr-un cont de v\u00e2nz\u0103tor separat \u0219i astfel nu doar c\u0103 se pot preg\u0103ti pentru fluctua\u021biile de v\u00e2nz\u0103ri pe una dintre pie\u021bele lor, dar pot compensa mai bine \u0219i suspendarea unui acces Seller Central. Deoarece suspend\u0103rile de conturi \u00eentre v\u00e2nz\u0103tori sunt rare chiar \u0219i \u00een cazul conturilor conectate. Till Andernach nu cunoa\u0219te niciun caz. De men\u021bionat este c\u0103 contul de v\u00e2nz\u0103tor american este similar cu cel european, fiind un \u201cUnified Account\u201d care include nu doar SUA, ci \u00eentreaga Americ\u0103 de Nord.<\/p>

A vinde pe Amazon \u00een SUA: Obstacole \u0219i eforturi<\/h2>

Mul\u021bi v\u00e2nz\u0103tori Amazon ezit\u0103 s\u0103 fac\u0103 pasul spre SUA. \u0218i \u00eentr-adev\u0103r, exist\u0103 c\u00e2teva obstacole care trebuie dep\u0103\u0219ite. \u00cen linii mari, \u00eens\u0103, este mai u\u0219or s\u0103 vinzi pe Amazon \u00een America de Nord dec\u00e2t cred majoritatea. \u00cen principiu, complexitatea intr\u0103rii pe pia\u021b\u0103 \u00een SUA depinde de produs, de r\u0103spunderea asociat\u0103 produsului \u0219i de reglement\u0103rile legale care trebuie respectate.<\/p>

\"Vinde<\/figure><\/div>

Pe de alt\u0103 parte, subiecte precum \u00eenregistrarea unei companii \u0219i plata impozitelor \u00een SUA sunt adesea asociate cu un efort mai mic dec\u00e2t \u00een Germania. Acum dorim s\u0103 analiz\u0103m diferitele teme care sunt relevante pentru comercian\u021bii care doresc s\u0103 v\u00e2nd\u0103 pe Amazon \u00een SUA.<\/p>

Crearea ofertei<\/h3>

Crearea ofertei nu este, \u00een principiu, foarte diferit\u0103 de cea din Europa. La fel ca \u00een cazul v\u00e2nz\u0103rii PAN-EU, trebuie s\u0103 te asiguri c\u0103 pagina de detalii a produsului este redactat\u0103 \u00een limba corespunz\u0103toare a \u021b\u0103rii, adic\u0103 \u00een SUA \u00een englez\u0103. De asemenea, diferen\u021bele culturale ar trebui s\u0103 fie luate \u00een considerare la crearea ofertei. Procesul este similar cu cel din Europa: alegi \u021bara \u021bint\u0103 potrivit\u0103 \u0219i \u00eencarci \u0219ablonul fi\u0219ierului de stoc.<\/p>

Manipularea m\u0103rfurilor<\/h3>

O particularitate este \u0219i manipularea m\u0103rfurilor. \u00cen primul r\u00e2nd, bunurile trebuie importate \u00een Statele Unite. Aici pot ap\u0103rea confuzii \u00een ceea ce prive\u0219te men\u021bionarea exportatorului \u0219i a importatorului of Record. \u00cen cele din urm\u0103, comerciantul care aduce bunurile \u00een \u021bara \u021bint\u0103 este importatorul of Record. Dac\u0103 bunurile provin din propriul depozit din Germania, este posibil ca el s\u0103 fie \u0219i exportatorul of Record. Acest lucru poate provoca confuzie chiar \u0219i \u00een cazul unor companii interna\u021bionale de transport bine stabilite, a\u0219a cum explic\u0103 Till \u00eentr-un exemplu \u00een interviu. Un lucru ar trebui s\u0103 fie clar: chiar dac\u0103 bunurile merg \u00een depozitul Amazon, Amazon nu este niciodat\u0103 importatorul.<\/p>

Taxa pe v\u00e2nz\u0103ri \u00een SUA<\/h3>

Cei mai mul\u021bi g\u00e2nduri \u00ee\u0219i fac v\u00e2nz\u0103torii Amazon probabil despre taxa pe v\u00e2nz\u0103ri. La fel ca \u0219i \u00een Uniunea European\u0103, comercian\u021bii sunt impozita\u021bi doar \u00een statele \u00een care au stocuri de marf\u0103. Partea bun\u0103: Amazon se ocup\u0103 deja ast\u0103zi \u00een multe state de plata taxei pe v\u00e2nz\u0103ri. \u00cen aceste state, v\u00e2nz\u0103torii nu trebuie s\u0103 se mai ocupe de nimic altceva.<\/p>

Altceva \u00een statele care nu apar pe aceast\u0103 list\u0103. Aici comercian\u021bii trebuie, dac\u0103 este cazul, s\u0103 solicite un num\u0103r de identificare fiscal\u0103 \u0219i s\u0103-l introduc\u0103 \u00een Seller Central, dac\u0103 doresc s\u0103 v\u00e2nd\u0103 pe Amazon SUA. Acest lucru nu trebuie s\u0103 se \u00eent\u00e2mple neap\u0103rat \u00eenainte de \u00eenceperea v\u00e2nz\u0103rilor, deoarece \u00eenregistrarea cost\u0103 bani.<\/p>

Abia c\u00e2nd veniturile \u00een aceste state dep\u0103\u0219esc o limit\u0103 critic\u0103, are sens s\u0103 se solicite un num\u0103r de identificare fiscal\u0103. \u00cen acest caz, va avea loc o recalculare de c\u0103tre autoritate, pentru care companiile ar fi trebuit s\u0103 re\u021bin\u0103 \u00een prealabil o parte din venituri. Comercian\u021bii nu ar trebui s\u0103 a\u0219tepte prea mult cu \u00eenregistrarea, chiar dac\u0103 nu exist\u0103 o dimensiune de venituri stabilit\u0103.<\/p>

\"Experien\u021bele<\/figure><\/div>

Dac\u0103 un num\u0103r de identificare fiscal\u0103 este necesar, nu depinde doar de venituri, ci \u0219i de locul de depozitare al bunurilor. La fel ca \u00een cazul livr\u0103rii PAN-EU, taxa pe v\u00e2nz\u0103ri devine datorat\u0103 acolo unde se dep\u0103\u0219e\u0219te pragul unui stoc. Deoarece Amazon distribuie stocul \u00een diferitele centre FBA din diferite state, acolo poate deveni datorat\u0103 \u0219i taxa pe v\u00e2nz\u0103ri.<\/p>

O alt\u0103 problem\u0103 se dezv\u0103luie la \u00eentrebarea cum poate fi urm\u0103rit\u0103 datoria fiscal\u0103 \u00een diferitele state, dac\u0103 Amazon nu furnizeaz\u0103 datele. \u00cen acest punct, Till recomand\u0103 instrumentul\u00a0TaxJar<\/a>. Acesta ajut\u0103 v\u00e2nz\u0103torul s\u0103 urm\u0103reasc\u0103 dac\u0103 \u0219i unde a dep\u0103\u0219it limita \u0219i c\u00e2t de mare este, \u00een cele din urm\u0103, datoria fiscal\u0103. Astfel, comerciantul poate reac\u021biona din timp, poate forma rezervele necesare \u0219i poate solicita la timp licen\u021ba pentru taxa pe v\u00e2nz\u0103ri.<\/p>

Cine vrea s\u0103 fie pe partea sigur\u0103 poate, \u00een loc s\u0103 foloseasc\u0103 Taxjar, s\u0103 angajeze o firm\u0103 de consultan\u021b\u0103 fiscal\u0103 american\u0103. Aceasta genereaz\u0103, desigur, costuri suplimentare, dar un proces pentru evaziune fiscal\u0103 va fi, \u00een cele din urm\u0103, mult mai scump.<\/p>

UG, GmbH sau totu\u0219i corpora\u021bie american\u0103 Inc.?<\/h3>

Contrar zvonurilor, nu este necesar s\u0103 se \u00eenfiin\u021beze o societate american\u0103 pentru expansiune. Teoretic, este posibil s\u0103 se v\u00e2nd\u0103 pe Amazon \u00een SUA ca UG sau GmbH. Totu\u0219i, exist\u0103 un dezavantaj, \u0219i anume c\u0103 \u00een SUA exist\u0103 \u00eentotdeauna un risc rezidual \u00een ceea ce prive\u0219te r\u0103spunderea pentru produse, chiar \u0219i pentru cel mai simplu \u0219i mai sigur produs. A\u0219adar, \u00eentrebarea este: Vreau ca afacerea mea principal\u0103 german\u0103 s\u0103 r\u0103spund\u0103, \u00een caz de nevoie, pentru riscul sucursalei americane, care este probabil mult mai mic\u0103?<\/p>

\u00cens\u0103, pe l\u00e2ng\u0103 \u00eenfiin\u021barea unei societ\u0103\u021bi americane, exist\u0103 multe alte op\u021biuni. O asigurare bun\u0103 de r\u0103spundere pentru produse poate fi la fel de alternativ\u0103 ca \u00eenfiin\u021barea unei UG germane proprii, cu care comercian\u021bii pot vinde, de exemplu, cu Amazon FBA \u00een SUA. Avantajul: Cu o societate german\u0103 exist\u0103 o obliga\u021bie maxim\u0103 de plat\u0103 a taxei pe v\u00e2nz\u0103ri; cu o societate american\u0103, \u00een schimb, se declan\u0219eaz\u0103 automat o obliga\u021bie de plat\u0103 a impozitului pe profit \u0219i un efort administrativ ridicat.<\/p>

\"Amazon<\/figure><\/div>

Pentru \u00eenceputul \u00een str\u0103in\u0103tate, aceast\u0103 \u00eentrebare nu trebuie s\u0103 fie r\u0103spuns\u0103 definitiv. Spre deosebire de trecerea unui cont de v\u00e2nz\u0103tor german la o alt\u0103 form\u0103 de societate, aceast\u0103 \u00eentreprindere este mult mai simpl\u0103 cu un cont american \u0219i, de obicei, \u00eenseamn\u0103 doar c\u00e2teva minute de efort.<\/p>

\u0218i ce este cu contul bancar?<\/h4>

Ca argument pentru \u00eenfiin\u021barea unei societ\u0103\u021bi americane se aduce adesea \u00een discu\u021bie faptul c\u0103 comercian\u021bii f\u0103r\u0103 o astfel de societate nu pot ob\u021bine un cont de afaceri american, cu care s\u0103 v\u00e2nd\u0103 pe Amazon \u00een SUA. Acest lucru este adev\u0103rat \u2013 de fapt, v\u00e2nz\u0103torii germani nu au nevoie de un cont bancar american. Pl\u0103\u021bile de la Amazon pot fi efectuate \u0219i pe un cont german. De\u0219i se percep taxe de schimb de 4% \u2013 \u00een faza de \u00eenceput, acestea sunt \u00eens\u0103 suportabile \u00een compara\u021bie cu cheltuielile financiare ale unei \u00eencorpor\u0103ri de c\u00e2teva mii de euro.<\/p>

O alternativ\u0103 pot fi, de asemenea, furnizorii de servicii de plat\u0103 care ofer\u0103 clien\u021bilor lor un num\u0103r de cont american. Atunci, taxele de schimb scad la aproximativ 1%. \u00cen Seller Central, metoda de plat\u0103 poate fi schimbat\u0103 \u00een orice moment.<\/p>

R\u0103spunderea pentru produse \u0219i conformitate<\/h3>

Un zvon, cel pu\u021bin, este adev\u0103rat: Comercian\u021bii care v\u00e2nd pe Amazon \u00een SUA trebuie s\u0103 se familiarizeze \u00een prealabil cu reglement\u0103rile legale ale categoriei de produse \u0219i cu problema r\u0103spunderii pentru produse. Deoarece, de fapt, dreptul american permite mult mai u\u0219or ac\u021biuni \u00een justi\u021bie \u00eempotriva companiilor din cauza riscurilor de produse.<\/p>

Utile pot fi, de exemplu, avertismentele pe ambalajul produsului sau pe produsul \u00een sine. De asemenea, pot fi necesare teste de laborator. \u00cen acest sens, este recomandat s\u0103 colabora\u021bi cu parteneri specializa\u021bi \u00een SUA, deoarece ace\u0219tia \u0219tiu exact care reguli se aplic\u0103 pentru fiecare produs \u0219i \u00een ce puncte comercian\u021bii trebuie s\u0103 fac\u0103 ajust\u0103ri.<\/p>

Concluzie: Obstacole? Da, dar nu insurmontabile<\/h2>

Teama multor comercian\u021bi germani de a vinde \u0219i pe Amazon SUA este mare, dar, \u00een cele din urm\u0103, nejustificat\u0103. Faptul c\u0103 exist\u0103 c\u00e2teva obstacole de dep\u0103\u0219it nu este o surpriz\u0103, deoarece este vorba despre o\u00a0intern\u021bionalizare a afacerii Amazon<\/a>. Aceasta este \u00eens\u0103 relativ u\u0219or de gestionat \u00een compara\u021bie cu alte industrii, \u00een special dac\u0103 v\u00e2nz\u0103torii utilizeaz\u0103 Amazon FBA.<\/p>

Cu toate acestea, este important s\u0103 se preg\u0103teasc\u0103 corespunz\u0103tor acest pas. \u00cen special, cercetarea privind cerin\u021bele de r\u0103spundere pentru produse \u0219i conformitate nu ar trebui subestimat\u0103. Aici ar trebui luat\u0103 \u00een considerare o colaborare cu un partener american.<\/p>

Pentru to\u021bi cei care doresc s\u0103 se informeze mai \u00een detaliu sau s\u0103 primeasc\u0103 consultan\u021b\u0103, pot face acest lucru, de exemplu, la\u00a0The Tide is Turning<\/a>. De asemenea, am inclus \u00eentregul webinar YouTube pentru dumneavoastr\u0103.<\/p>

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Am urm\u0103rit webinarul popular de pe YouTube de la quantified markets cu Till Andernach, expertul \u00een expansiunea pe Amazon.com, \u0219i rezum\u0103m pentru tine de ce efortul merit\u0103 \u0219i c\u00e2t de dificil (sau u\u0219or?) este cu adev\u0103rat s\u0103 \u00ee\u021bi extinzi afacerea Amazon \u00een America de Nord. Afl\u0103 mai multe acum!<\/p>\n","protected":false},"author":3,"featured_media":3053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1311],"tags":[],"class_list":["post-226590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vanzarea-pe-amazon"],"yoast_head":"\nV\u00e2nzarea ca v\u00e2nz\u0103tor Amazon \u00een SUA \u2013 Iat\u0103 c\u00e2t de u\u0219or este<\/title>\n<meta name=\"description\" content=\"V\u00e2nzarea pe Amazon SUA: V\u0103 dezv\u0103luim ce trebuie s\u0103 \u0219ti\u021bi despre taxe, \u00eenfiin\u021barea unei societ\u0103\u021bi \u0219i r\u0103spunderea pentru produse.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/cum-pot-vanzatorii-sa-vanda-pe-amazon-in-sua-un-ghid-scurt\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00e2nzarea ca v\u00e2nz\u0103tor Amazon \u00een SUA \u2013 Iat\u0103 c\u00e2t de u\u0219or este\" \/>\n<meta property=\"og:description\" content=\"V\u00e2nzarea pe Amazon SUA: V\u0103 dezv\u0103luim ce trebuie s\u0103 \u0219ti\u021bi despre taxe, \u00eenfiin\u021barea unei societ\u0103\u021bi \u0219i r\u0103spunderea pentru produse.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/ro\/blog\/cum-pot-vanzatorii-sa-vanda-pe-amazon-in-sua-un-ghid-scurt\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-24T17:23:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142759\/amazon-usa-verkaufen-steuern.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/cum-pot-vanzatorii-sa-vanda-pe-amazon-in-sua-un-ghid-scurt\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/cum-pot-vanzatorii-sa-vanda-pe-amazon-in-sua-un-ghid-scurt\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Cum pot v\u00e2nz\u0103torii s\u0103 v\u00e2nd\u0103 pe Amazon \u00een SUA? 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