{"id":226599,"date":"2022-12-06T06:42:00","date_gmt":"2022-12-06T06:42:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/tendinte-de-marketing-2023-partea-2-aceste-patru-dezvoltari-sunt-cruciale-pentru-marketingul-de-succes-in-comertul-electronic\/"},"modified":"2022-12-06T06:42:00","modified_gmt":"2022-12-06T06:42:00","slug":"tendinte-de-marketing-2023-partea-2-aceste-patru-dezvoltari-sunt-cruciale-pentru-marketingul-de-succes-in-comertul-electronic","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/tendinte-de-marketing-2023-partea-2-aceste-patru-dezvoltari-sunt-cruciale-pentru-marketingul-de-succes-in-comertul-electronic\/","title":{"rendered":"Tendin\u021be de marketing 2023 (Partea 2) \u2013 aceste patru dezvolt\u0103ri sunt cruciale pentru marketingul de succes \u00een comer\u021bul electronic"},"content":{"rendered":"

Tendin\u021bele de comer\u021b electronic 2023 se manifest\u0103 \u00een diferite domenii ale comer\u021bului online. \u00cen ultima noastr\u0103 postare, am analizat mai \u00een detaliu tendin\u021bele strategiilor de comer\u021b electronic. Dar \u0219i \u00een marketing se deschid noi oportunit\u0103\u021bi, iar canalele deja cunoscute c\u00e2\u0219tig\u0103 \u00een continuare importan\u021b\u0103. Ne uit\u0103m cu aten\u021bie la cele mai importante tendin\u021be de marketing 2023 \u00een comer\u021bul electronic: La acestea ar trebui s\u0103 fie aten\u021bi comercian\u021bii online \u00een anul urm\u0103tor.<\/p>\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Amazon-Trends\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tPartea 1: Tendin\u021be de comer\u021b electronic 2023 \u2013 aceste trei dezvolt\u0103ri contureaz\u0103 strategiile de comer\u021b electronic \u00een anul urm\u0103tor<\/a>\n\t\t\t<\/div>\n\t\t\t
Anul 2022 se apropie \u00eencet de sf\u00e2r\u0219it. Multe dezvolt\u0103ri au influen\u021bat \u0219i \u00een acest an comercian\u021bii online \u0219i au adus noi impulsuri \u00een comer\u021bul electronic. Odat\u0103 cu apropierea sf\u00e2r\u0219itului de an, este timpul s\u0103 arunc\u0103m o privire asupra tendin\u021belor de comer\u021b electronic 2023. R\u0103m\u00e2ne\u021bi la curent!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"E-Commerce:\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tPartea 3: Tendin\u021be \u00een logistic\u0103 2023 \u2013 aceste trei dezvolt\u0103ri \u00een comer\u021bul electronic ar trebui s\u0103 fie neap\u0103rat luate \u00een considerare de comercian\u021bii online<\/a>\n\t\t\t<\/div>\n\t\t\t
Pentru comer\u021bul electronic, logistica reprezint\u0103 o provocare deosebit\u0103. \u00cen special din cauza cre\u0219terii constante a cantit\u0103\u021bii de comenzi \u0219i a numeroaselor pachete \u0219i destina\u021bii asociate. Pachetele pun adesea comercian\u021bii la \u00eencercare. Tendin\u021bele logistice vor fi importante \u00een 2023!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

Tendin\u021be de marketing 2023 \u2013 Clien\u021bii doresc s\u0103 tr\u0103iasc\u0103 experien\u021be extraordinare<\/h2>

Marketingul \u00een comer\u021bul online se schimb\u0103 ast\u0103zi dinamic \u00een func\u021bie de nevoile clien\u021bilor. Acest lucru se observ\u0103 \u00een special prin intermediul c\u0103ilor de comercializare, care au devenit din ce \u00een ce mai extinse \u00een ultimii ani. Dar nu doar canalele, ci \u0219i tehnologiile s-au dezvoltat \u0219i ofer\u0103 noi experien\u021be inovatoare pentru clien\u021bi. C\u0103ci exact despre asta este vorba \u0219i \u00een tendin\u021bele de marketing 2023 \u00een comer\u021bul electronic<\/a>: o experien\u021b\u0103 unic\u0103 pentru clien\u021bi.<\/p>

1. Social este Regele \u00een comer\u021bul electronic: Importan\u021ba \u00een cre\u0219tere a re\u021belelor sociale<\/h3>

Nu trebuie subestimat trendul comer\u021bului electronic c\u0103tre comer\u021bul social, precum \u0219i comer\u021bul de descoperire pe platformele de re\u021bele sociale. Pe de o parte, acest trend afecteaz\u0103 strategiile de comer\u021b electronic. Pe de alt\u0103 parte, comer\u021bul social are, de asemenea, un impact esen\u021bial asupra marketingului comercian\u021bilor online. Motivul: Pe re\u021belele sociale se aplic\u0103 alte legi dec\u00e2t, de exemplu, \u00een marketingul clasic prin e-mail. Acest lucru se observ\u0103 \u00een special prin comer\u021bul de descoperire, care devine din ce \u00een ce mai relevant. Aici, produsele sunt \u201eg\u0103site\u201d de poten\u021bialii clien\u021bi pe baza informa\u021biilor pe care Facebook le afi\u0219eaz\u0103 sporadic \u00een feed-ul utilizatorilor, \u00een func\u021bie de interesele acestora.<\/p>

\u00cen general, pe re\u021belele sociale: Experien\u021ba de cump\u0103rare este integrat\u0103 f\u0103r\u0103 probleme \u00een experien\u021ba de divertisment. Johannes Altmann, fondatorul Shoplupe, confirm\u0103 importan\u021ba comer\u021bului de descoperire: \u201eUn proiect de cercetare a utilizatorilor pe care l-am realizat a ar\u0103tat c\u0103 consumatorii din magazinele online nu se simt inspira\u021bi. De\u0219i construim c\u00e2teva pagini de magazin inspiratoare \u0219i unele cump\u0103r\u0103turi impulsive au loc, acestea se bazeaz\u0103 adesea pe combina\u021bia cu pre\u021buri \u0219i oferte atractive. Produsele trebuie s\u0103-\u0219i g\u0103seasc\u0103 clien\u021bii, iar acest lucru se \u00eent\u00e2mpl\u0103 pe Facebook sau Instagram.\u201d<\/p>

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\u201eUn proiect de cercetare a utilizatorilor pe care l-am realizat a ar\u0103tat c\u0103 consumatorii din magazinele online nu se simt inspira\u021bi. De\u0219i construim c\u00e2teva pagini de magazin inspiratoare \u0219i unele cump\u0103r\u0103turi impulsive au loc, acestea se bazeaz\u0103 adesea pe combina\u021bia cu pre\u021buri \u0219i oferte atractive. Produsele trebuie s\u0103-\u0219i g\u0103seasc\u0103 clien\u021bii, iar acest lucru se \u00eent\u00e2mpl\u0103 pe Facebook sau Instagram.\u201d<\/span><\/p>\nJohannes Altmann, fondatorul Shoplupe<\/cite><\/blockquote>

\u00cen special Genera\u021bia Z devine un punct focal \u00een marketing pentru comercian\u021bii online. Aceasta nu doar c\u0103 petrece mult timp pe platformele de re\u021bele sociale, dar a\u0219teapt\u0103, de asemenea, s\u0103 g\u0103seasc\u0103 o experien\u021b\u0103 de cump\u0103rare integrat\u0103 acolo. Trendul c\u0103tre comer\u021bul social se manifest\u0103 nu \u00een ultimul r\u00e2nd prin func\u021biile de comer\u021b electronic din ce \u00een ce mai extinse pe care Facebook \u0219i Instagram le ofer\u0103 companiilor. Poten\u021bialul de v\u00e2nzare pe re\u021belele sociale se preconizeaz\u0103 c\u0103 va cre\u0219te \u00een continuare \u00een 2023.<\/p>

2. AR, VR, AI, Metavers \u0219i NFT-uri \u2013 Puterea de inova\u021bie pentru comer\u021bul online<\/h3>

Comer\u021bul online va intra \u00een contact mai mult ca niciodat\u0103 \u00een anul urm\u0103tor cu tehnologii inovatoare precum realitatea augmentat\u0103, realitatea virtual\u0103, inteligen\u021ba artificial\u0103, metaversul \u0219i token-urile non-fungibile. Deja acum, mari companii precum Adidas<\/a> sau Zalando<\/a> testeaz\u0103 aplica\u021bii VR pentru a men\u021bine contactul cu comercian\u021bii \u0219i clien\u021bii \u0219i pentru a prezenta noi produse \u0219i magazine. Cre\u0219terea test\u0103rilor a fost impulsionat\u0103 de pandemia de coronavirus. Comer\u021bul a trebuit s\u0103 reac\u021bioneze rapid \u0219i s\u0103 dezvolte noi modalit\u0103\u021bi de contact cu clien\u021bii.<\/p>

Pentru comercian\u021bi, aplica\u021biile AR \u0219i VR pot fi, de exemplu, foarte avantajoase \u00een magazinul online pentru prezentarea produselor \u2013 \u00eentregi pop-up store-uri, cum ar fi cele testate de Zalando \u00een Madrid, sunt \u00eens\u0103 \u00eenc\u0103 mai degrab\u0103 o excep\u021bie. De asemenea, aplica\u021biile mai mici pot oferi clien\u021bilor un serviciu valoros \u0219i, astfel, o experien\u021b\u0103 mai bun\u0103 pentru clien\u021bi, de exemplu, \u00een segmentul \u00eembr\u0103c\u0103mintei: aici, VR poate ajuta la ob\u021binerea unei impresii despre articolul de \u00eembr\u0103c\u0103minte pe propriul corp \u00eenainte de achizi\u021bie. \u0218i asta cu doar c\u00e2teva clicuri.<\/p>

Inteligen\u021ba artificial\u0103 va juca, de asemenea, un rol esen\u021bial \u00een tendin\u021bele de comer\u021b electronic 2023 pentru personalizarea con\u021binutului \u0219i a sugestiilor de produse \u2013 mai multe detalii vor fi prezentate la punctul \u0219apte. Metaversul, precum \u0219i obiectele de colec\u021bie digitale, denumite token-uri non-fungibile (NFT-uri), primesc o aten\u021bie tot mai mare \u00een marketingul comer\u021bului electronic. Metaversul \u0219i NFT-urile sunt deja considerate o oportunitate promi\u021b\u0103toare de a \u00eent\u0103ri semnificativ fidelizarea clien\u021bilor. Astfel, comercian\u021bii pot utiliza NFT-uri pentru a oferi clien\u021bilor produse digitale exclusive sau reduceri garantate.<\/p>

Metaversul poate, de asemenea, s\u0103 func\u021bioneze ca un spa\u021biu de v\u00e2nzare extins pentru a prezenta noi produse comunit\u0103\u021bii. Cu toate acestea, cum se vor dezvolta exact metaversul \u0219i NFT-urile r\u0103m\u00e2ne \u00een prezent incert, a\u0219a cum explic\u0103 Hagen Meischner, manager de parteneriate la Shopify: \u201ePoate c\u0103 metaversul se va dezvolta \u00eentr-o platform\u0103 de videoconferin\u021b\u0103 digital\u0103 sau ceva similar, iar NFT-urile pot fi integrate \u00een alte tehnologii pentru a spori securitatea tranzac\u021biilor digitale. Dar nu cred c\u0103 NFT-urile se vor impune pe termen lung ca produse digitale independente pe care consumatorii s\u0103 le cumpere.\u201d<\/p>

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\u201ePoate c\u0103 metaversul se va dezvolta \u00eentr-o platform\u0103 de videoconferin\u021b\u0103 digital\u0103 sau ceva similar, iar NFT-urile pot fi integrate \u00een alte tehnologii pentru a spori securitatea tranzac\u021biilor digitale. Dar nu cred c\u0103 NFT-urile se vor impune pe termen lung ca produse digitale independente pe care consumatorii s\u0103 le cumpere.\u201d<\/span><\/p>\nHagen Meischner, manager de parteneriate la Shopify<\/cite><\/blockquote>

3. Con\u021binut generat de utilizatori \u00een marketing pentru mai mult\u0103 credibilitate<\/h3>

Apropo Comunitate: Companiile de comer\u021b electronic ar trebui \u00een 2023 s\u0103 se concentreze \u0219i mai mult pe marketingul de con\u021binut, creat de utilizatori pentru utilizatori. Con\u021binutul generat de utilizatori (UGC) este cuv\u00e2ntul cheie pentru mai mult\u0103 credibilitate \u00een marketingul de con\u021binut. Indiferent dac\u0103 sunt fotografii sau videoclipuri ale clien\u021bilor \u2013 con\u021binutul creat de clien\u021bi pentru al\u021bi clien\u021bi este mult mai eficient dec\u00e2t publicitatea de marc\u0103 pur\u0103, care este lustruit\u0103. C\u00e2t de important va fi con\u021binutul generat de utilizatori \u00een anul urm\u0103tor pentru comer\u021bul electronic se arat\u0103 printre altele \u00een statisticile sondajelor: astfel 66 la sut\u0103 dintre cei cu v\u00e2rste \u00eentre 19 \u0219i 26 de ani afirm\u0103 c\u0103 citesc recenziile clien\u021bilor \u00eenainte de a cump\u0103ra online<\/a>. Pentru comercian\u021bi, aceasta \u00eenseamn\u0103 s\u0103 se concentreze mai mult pe UGC \u0219i mai pu\u021bin pe publicitatea de \u00eenalt\u0103 calitate.<\/p>

4. Personalizat \u00een loc de mas\u0103 \u2013 Personalizarea r\u0103m\u00e2ne criteriul de succes<\/h3>

Acela\u0219i lucru se aplic\u0103 \u0219i \u00een ceea ce prive\u0219te abordarea clien\u021bilor. O abordare personal\u0103 este deja a\u0219teptat\u0103 de majoritatea clien\u021bilor. \u00centr-un sondaj Sendcloud<\/a>, 52 la sut\u0103 dintre responden\u021bi au confirmat acum doi ani c\u0103 doresc oferte personalizate de la comercian\u021bi. Tendin\u021ba spre personalizare c\u00e2\u0219tig\u0103 din ce \u00een ce mai mult av\u00e2nt \u00een fiecare an. Abordarea personal\u0103 se num\u0103r\u0103 printre cele mai importante tendin\u021be \u00een comer\u021bul electronic \u00een 2023. Acest lucru se aplic\u0103 nu doar ofertelor, ci \u0219i suportului pentru clien\u021bi. Comercian\u021bii ar trebui s\u0103 se asigure c\u0103 clien\u021bii pot accesa un suport personal \u2013 acest lucru se poate realiza, de exemplu, foarte bine prin integrarea unui chat live, care ofer\u0103 \u00een acela\u0219i timp o nou\u0103 experien\u021b\u0103 pentru clien\u021bi.<\/p>

Decisiv pentru succes: Focalizare pe autenticitate, personalizare \u0219i re\u021bele sociale<\/h2>

Marketingul \u00een comer\u021bul electronic va trebui \u00een anul urm\u0103tor s\u0103 se concentreze \u0219i mai mult pe personalizarea con\u021binutului pentru a ajunge la clien\u021bi. Un punct important este, de asemenea, autenticitatea. \u00cen loc de marketingul de \u00eenalt\u0103 calitate, managementul comunit\u0103\u021bii \u0219i con\u021binutul generat de utilizatori joac\u0103 un rol decisiv, astfel \u00eenc\u00e2t clien\u021bii, m\u0103rcile \u0219i companiile s\u0103 se simt\u0103 conectate. \u00cen plus, marketingul va fi din ce \u00een ce mai integrat \u00een experien\u021ba clientului \u2013 \u00een special pe canalele de re\u021bele sociale.<\/p>

Credit foto: \u00a9 AAYDESIGN – stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Tendin\u021bele de comer\u021b electronic 2023 se manifest\u0103 \u00een diferite domenii ale comer\u021bului online. \u00cen ultima noastr\u0103 postare, am analizat mai \u00een detaliu tendin\u021bele strategiilor de comer\u021b electronic. Dar \u0219i \u00een marketing se deschid noi oportunit\u0103\u021bi, iar canalele deja cunoscute c\u00e2\u0219tig\u0103 \u00een continuare importan\u021b\u0103. Ne uit\u0103m cu aten\u021bie la cele mai importante tendin\u021be de marketing 2023<\/p>\n","protected":false},"author":3,"featured_media":23445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1299,1323],"tags":[],"class_list":["post-226599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comert-electronic-amp-retail-online","category-sfaturi-amp-trucuri"],"yoast_head":"\nComer\u021b electronic: Aceste tendin\u021be de marketing sunt cruciale \u00een 2025<\/title>\n<meta name=\"description\" content=\"Ce tendin\u021be de marketing din 2025 trebuie s\u0103 aib\u0103 \u00een vedere comercian\u021bii din comer\u021bul electronic? 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