{"id":226605,"date":"2021-08-03T08:16:00","date_gmt":"2021-08-03T08:16:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/cea-mai-buna-strategie-ppc-amazon-pentru-reclamele-tale\/"},"modified":"2021-08-03T08:16:00","modified_gmt":"2021-08-03T08:16:00","slug":"cea-mai-buna-strategie-ppc-amazon-pentru-reclamele-tale","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/cea-mai-buna-strategie-ppc-amazon-pentru-reclamele-tale\/","title":{"rendered":"Cea mai bun\u0103 strategie PPC Amazon pentru reclamele tale"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-615036-identifier\">Acesta este un articol pe care l-am scris \u00eempreun\u0103 cu partenerul nostru din SUA, SellerMetrics. Unele dintre capturile de ecran sunt, prin urmare, \u00een englez\u0103.<\/p><p class=\"theme-wp-block gb-responsive-709043-identifier\">Gestionarea propriilor campanii PPC Amazon este o munc\u0103 grea. Adesea, v\u00e2nz\u0103torii se simt cople\u0219i\u021bi din cauza diferitelor tipuri de reclame \u0219i set\u0103ri. Adesea, se adaug\u0103 \u0219i celelalte sarcini ale unei afaceri Amazon FBA, cu care v\u00e2nz\u0103torii oricum au deja m\u00e2inile pline.<\/p><p class=\"theme-wp-block gb-responsive-447160-identifier\">Una dintre cele mai mari gre\u0219eli ale \u00eencep\u0103torilor sunt cheltuielile necontrolate pentru campaniile lor PPC Amazon. Acestea pot fi evitate cu u\u0219urin\u021b\u0103 prin dezvoltarea unei bune strategii PPC Amazon.<\/p><p class=\"theme-wp-block gb-responsive-891272-identifier\">\u00cen acest articol, vom aborda strategiile de ofertare \u00eenainte \u0219i \u00een timpul campaniei active.<\/p><p class=\"theme-wp-block gb-responsive-933426-identifier\">A\u0219adar, \u00eenainte de a consulta o agen\u021bie PPC Amazon (pentru mul\u021bi bani) pe acest subiect, citi\u021bi mai \u00eent\u00e2i articolul nostru.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-602904-identifier\">Ce este Amazon PPC?<\/h2><p class=\"theme-wp-block gb-responsive-490793-identifier\">\u201ePPC\u201c la Amazon \u0219i al\u021bi furnizori \u00eenseamn\u0103 \u201ePay per Click\u201d \u0219i se refer\u0103 la modelul de facturare al anun\u021bului publicitar afi\u0219at. Modele similare exist\u0103 \u0219i la Google Ads, Meta \u0219i altele. Publicitarul pl\u0103te\u0219te pentru fiecare clic generat de anun\u021bul s\u0103u.<\/p><p class=\"theme-wp-block gb-responsive-73924-identifier\">Avantajul este evident: Costurile pentru reclamele PPC Amazon apar doar atunci c\u00e2nd anun\u021bul se converte\u0219te efectiv. Dac\u0103 nimeni nu d\u0103 clic, totul nu cost\u0103 nimic. Prin urmare, cheltuielile publicitare concrete pot fi estimate doar aproximativ \u00een avans. Cu toate acestea, prin bugetul zilnic se poate limita suma maxim\u0103 a costurilor publicitare ale unei campanii.<\/p><p class=\"theme-wp-block gb-responsive-553467-identifier\">\u00cen cele mai multe cazuri, \u0219i pe Amazon, campaniile PPC sunt de obicei bazate pe cuvinte cheie. Asta \u00eenseamn\u0103 c\u0103 un anun\u021b este afi\u0219at atunci c\u00e2nd utilizatorii caut\u0103 cuv\u00e2ntul cheie asociat (Targeting pe baza cuvintelor cheie). De aceea, cercetarea cuvintelor cheie, care trebuie realizat\u0103 \u00een prealabil, are o importan\u021b\u0103 deosebit\u0103. Dac\u0103 aici nu sunt identificate termenii de c\u0103utare relevan\u021bi, acest lucru poate influen\u021ba succesul \u00eentregilor grupuri de anun\u021buri \u0219i structura campaniilor.<\/p><p class=\"theme-wp-block gb-responsive-408900-identifier\">\u00cen exemplul urm\u0103tor, pentru cuv\u00e2ntul cheie \u201ewanderhose herren\u201d sunt afi\u0219ate at\u00e2t un magazin Amazon sponsorizat, c\u00e2t \u0219i diferite anun\u021buri Sponsored Products. Ultimele sunt afi\u0219ate \u00een partea de sus, \u00eenaintea rezultatelor de c\u0103utare organice, dar \u0219i mai jos.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-907035-identifier\"><img decoding=\"async\" width=\"844\" height=\"618\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store-844x618.png\" alt=\"Nu ai idee despre Amazon PPC? Cu tutorialul nostru, lucrurile vor ar\u0103ta foarte diferit \u00een cur\u00e2nd!\" class=\"wp-image-53068\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store-407x298.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store-768x562.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store-844x618.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store.png 1247w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-67250-identifier\">De obicei, deoarece mai multe companii doresc s\u0103 liciteze pe un cuv\u00e2nt cheie, dar locurile de publicitate sunt limitate, se determin\u0103 de obicei, prin metoda Cost per Click (CPC), care advertiser prime\u0219te contractul. Cel care ofer\u0103 cea mai mare sum\u0103 prime\u0219te, \u00een consecin\u021b\u0103, cel mai bun loc \u00een rezultatele c\u0103ut\u0103rii. Procedura utilizeaz\u0103, de asemenea, licitarea \u00een timp real, adic\u0103 locurile de publicitate sunt atribuite \u0219i afi\u0219ate \u00een timp real. Cu c\u00e2t bugetul pe clic este mai mare, cu at\u00e2t Amazon va afi\u0219a de obicei mai des anun\u021bul PPC.<\/p><p class=\"theme-wp-block gb-responsive-536201-identifier\">A\u0219a cum a fost deja sugerat, v\u00e2nz\u0103torii Amazon pot difuza diferite formate de anun\u021buri PPC. Acestea includ Produse Sponsorizate, M\u0103rci Sponsorizate \u0219i Anun\u021buri Display Sponsorizate:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-336914-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><li class=\"theme-wp-block gb-responsive-377895-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Produse Sponsorizate<\/strong> a fost perceput de fiecare utilizator Amazon, deoarece acestea sunt difuzate nu doar \u00eenainte, \u00een interior, l\u00e2ng\u0103 \u0219i dup\u0103 rezultatele organice ale c\u0103ut\u0103rii, ci apar \u0219i pe paginile de detaliu ale produselor. \u00cen special locurile din partea de sus a paginii de rezultate ale c\u0103ut\u0103rii sunt dorite, deoarece atrag imediat aten\u021bia clientului. Cu acest format pot fi promovate produse individuale. Clien\u021bii care fac clic pe anun\u021b ajung de obicei direct pe pagina de detaliu respectiv\u0103. Anun\u021burile din acest grup de anun\u021buri necesit\u0103 evalu\u0103ri \u0219i optimiz\u0103ri regulate.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-447015-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><li class=\"theme-wp-block gb-responsive-795817-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>M\u0103rci Sponsorizate<\/strong> sunt de asemenea destul de evidente. Ele apar \u00eenaintea rezultatelor organice ale c\u0103ut\u0103rii \u0219i a produselor sponsorizate, \u00een partea de sus a paginii de rezultate ale c\u0103ut\u0103rii. Anun\u021burile acestui tip de campanie afi\u0219eaz\u0103 un logo de marc\u0103, un titlu personalizat \u0219i p\u00e2n\u0103 la trei produse ale m\u0103rcii pentru care a fost plasat anun\u021bul. De asemenea, aici advertiserii trebuie s\u0103 verifice regulat cum performeaz\u0103 anun\u021bul.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-351197-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><li class=\"theme-wp-block gb-responsive-204988-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Anun\u021buri Display Sponsorizate<\/strong> sunt vizual asem\u0103n\u0103toare cu Produse Sponsorizate, dar \u00een loc s\u0103 se bazeze pe un cuv\u00e2nt cheie, Amazon folose\u0219te pentru Anun\u021burile Display Sponsorizate semnalele de cump\u0103rare colectate de la clien\u021bi, pentru a viza automat, prin \u00eenv\u0103\u021bare automat\u0103, acea audien\u021b\u0103 care are o probabilitate mare de a face clic pe anun\u021bul cu produsul respectiv.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-535575-identifier\">\u00cen continuare, dorim s\u0103 ne concentr\u0103m asupra formatelor individuale \u0219i s\u0103 analiz\u0103m mai \u00een detaliu scopurile lor de utilizare.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-671192-identifier\">Produse Sponsorizate<\/h2><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-622288-identifier\"><img decoding=\"async\" width=\"844\" height=\"360\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142913\/amazon-ppc-agentur.jpg\" alt=\"Mul\u021bi comercian\u021bi angajeaz\u0103 o agen\u021bie pentru PPC-ul lor Amazon.\" class=\"wp-image-1759\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142913\/amazon-ppc-agentur-407x174.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142913\/amazon-ppc-agentur-768x328.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142913\/amazon-ppc-agentur.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-441363-identifier\">Printre comercian\u021bi \u0219i clien\u021bi, Anun\u021burile Produse Sponsorizate sunt cele mai cunoscute, de\u0219i clien\u021bii s-ar putea s\u0103 nu recunoasc\u0103 \u00eentotdeauna c\u0103 acestea sunt publicitate pe Amazon, deoarece aceste anun\u021buri au aceea\u0219i structur\u0103 ca rezultatele organice ale c\u0103ut\u0103rii \u0219i sunt marcate doar prin micu\u021bul text gri &#8220;Sponsorizat&#8221;. Aceste anun\u021buri pot fi create at\u00e2t de v\u00e2nz\u0103torii obi\u0219nui\u021bi de pe pia\u021b\u0103 prin Seller Central, c\u00e2t \u0219i de c\u0103tre furnizori prin Amazon Marketing Service. Generarea se face apoi automat pe baza produsului promovat, inclusiv linkurile care duc la pagina de detaliu a produsului respectiv. Costurile pentru Anun\u021burile Produse Sponsorizate depind de diferite variabile, cum ar fi pre\u021bul CPC, bugetul zilnic \u0219i ofertele altor advertiseri.<\/p><p class=\"theme-wp-block gb-responsive-422904-identifier\">De\u0219i Anun\u021burile Produse Sponsorizate sau alte anun\u021buri PPC nu au un impact direct asupra clasamentului unui produs, ele pot \u00eembun\u0103t\u0103\u021bi indirect rata de conversie \u0219i pot cre\u0219te veniturile generate pe Amazon, ceea ce, la r\u00e2ndul s\u0103u, influen\u021beaz\u0103 calculele algoritmului. Relevan\u021ba paginilor de produse pentru anumite cuvinte cheie este esen\u021bial\u0103 pentru succesul anun\u021burilor PPC, deoarece algoritmul le evalueaz\u0103 pe baza diferitelor factori. Prin urmare, un anun\u021b PPC de succes pe Amazon necesit\u0103 o optimizare SEO corespunz\u0103toare a paginii de detaliu a produsului promovat.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-607894-identifier\">\u021aintirea Produselor<\/h3><p class=\"theme-wp-block gb-responsive-359428-identifier\">Amazon ofer\u0103, de asemenea, \u021aintirea Produselor pentru Anun\u021burile Produse Sponsorizate, \u00een cadrul c\u0103reia comercian\u021bii pot alege alte produse, categorii sau m\u0103rci ca \u021bint\u0103 pentru anun\u021burile lor, \u00een loc s\u0103 se concentreze pe cuvinte cheie. Aceste anun\u021buri sunt adesea plasate pe paginile produselor \u0219i ofer\u0103 comercian\u021bilor mai multe oportunit\u0103\u021bi de optimizare \u0219i selec\u021bie a celor mai bune locuri de publicitate pentru audien\u021ba lor.<\/p><p class=\"theme-wp-block gb-responsive-506893-identifier\">O op\u021biune mai pu\u021bin cunoscut\u0103 de promovare a produselor pe Amazon sunt Pagini de Destina\u021bie, care permit promovarea unuia sau mai multor produse pe pagini individuale cu con\u021binut special, cum ar fi videoclipuri sau imagini. Acestea pot fi utilizate \u0219i pentru pagini temporare de marc\u0103, care sunt legate de promo\u021bii specifice sau care promoveaz\u0103 generarea de lead-uri. Un exemplu este pagina de destina\u021bie a Kindle pe Amazon:<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-109671-identifier\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool.png\"><img decoding=\"async\" width=\"844\" height=\"1002\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool.png\" alt=\"Amazon PPC ofer\u0103 un instrument pentru construirea de Pagini de Destina\u021bie.\" class=\"wp-image-1764\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool-407x483.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool-768x912.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-813766-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-248070-identifier\">Pentru acest tip de anun\u021b PPC, Amazon ofer\u0103 at\u00e2t \u0219abloane, c\u00e2t \u0219i Pagini de Destina\u021bie conform principiului de construc\u021bie modular\u0103. Totu\u0219i, pentru o construc\u021bie personalizat\u0103 a paginii, este necesar s\u0103 contacta\u021bi direct Amazon Advertising. Pentru Pagini de Destina\u021bie, Amazon are anumite <strong>cerin\u021be \u0219i directive<\/strong> pe care comercian\u021bii ar trebui s\u0103 le respecte cu stricte\u021be. Toate informa\u021biile importante pot fi consultate aici: <a href=\"https:\/\/advertising.amazon.com\/resources\/ad-specs\/landing-pages\/guidelines-components\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Directivele pentru Pagini de Destina\u021bie de la Amazon<\/a>.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-860218-identifier\">Anun\u021buri Ecommerce Dinamice<\/h3><p class=\"theme-wp-block gb-responsive-128269-identifier\">O alt\u0103 oportunitate de publicitate \u00een universul PPC de pe Amazon sunt Anun\u021burile Ecommerce Dinamice (DEA), care se bazeaz\u0103 pe datele extinse ale clien\u021bilor de la Amazon. Similar cu \u021aintirea Produselor, produsele sunt promovate \u021bintit \u0219i \u00een timp real pe baza comportamentului de cump\u0103rare al clien\u021bilor. DEA utilizeaz\u0103 ASIN ca baz\u0103 \u0219i necesit\u0103 o imagine de fundal f\u0103r\u0103 buton de apel la ac\u021biune, deoarece acestea sunt ad\u0103ugate automat. GIF-urile \u0219i videoclipurile nu sunt permise, dar cupoanele \u0219i recenziile clien\u021bilor pot fi integrate.<\/p><p class=\"theme-wp-block gb-responsive-999064-identifier\">Cel mai mare avantaj al DEA este difuzarea lor complet automat\u0103, \u00eens\u0103 advertiserii au astfel doar posibilit\u0103\u021bi limitate de influen\u021b\u0103. Ei au acces la datele demografice de la Amazon \u0219i la un anun\u021b care se adapteaz\u0103 dinamic la datele colectate. Campaniile dinamice pot, de asemenea, s\u0103 recunoasc\u0103 modific\u0103rile \u00een starea produsului \u0219i s\u0103 reac\u021bioneze \u00een consecin\u021b\u0103, ceea ce \u00eenseamn\u0103 o economisire de timp pentru advertiseri.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-269011-identifier\">M\u0103rci Sponsorizate<\/h2><div class=\"wp-block-image gb-responsive-594831-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"362\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/ppc-amazon-kosten.jpg\" alt=\"Programul PPC de la Amazon genereaz\u0103 costuri, dar acestea pot varia.\" class=\"wp-image-1769\" style=\"width:779px;height:334px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/ppc-amazon-kosten-407x175.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/ppc-amazon-kosten-768x329.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/ppc-amazon-kosten.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-400988-identifier\">Un alt format popular de publicitate \u00een cadrul Amazon PPC sunt M\u0103rci Sponsorizate, anterior cunoscute sub numele de Anun\u021buri de C\u0103utare cu Titlu Amazon. Spre deosebire de Anun\u021burile Produse Sponsorizate, care se concentreaz\u0103 pe promovarea unui produs concret, M\u0103rci Sponsorizate urm\u0103resc s\u0103 creasc\u0103 notorietatea unei m\u0103rci specifice. Astfel, ele vizeaz\u0103 clien\u021bii mai degrab\u0103 \u00een partea superioar\u0103 a funnel-ului de marketing, care folosesc Amazon pentru a descoperi produse \u0219i m\u0103rci noi \u2013 75% dintre cump\u0103r\u0103torii online folosesc Amazon \u0219i \u00een acest mod (Studiul de Cump\u0103rare a Consumatorilor Amazon 2019 de la CPC Strategy, p. 6).<\/p><p class=\"theme-wp-block gb-responsive-259411-identifier\">Pentru utilizarea acestui format, este necesar ca v\u00e2nz\u0103torii s\u0103 \u00ee\u0219i \u00eenregistreze marca \u00een Registrul de M\u0103rci Amazon. Mai multe informa\u021bii pot fi g\u0103site \u00een articolul nostru despre <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-brand-sponsorizate-cum-sa-iti-faci-marca-sa-iasa-in-evidenta-printre-mii\/\">M\u0103rci Sponsorizate Amazon.<\/a><\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-922481-identifier\">Anun\u021buri Display Sponsorizate<\/h2><p class=\"theme-wp-block gb-responsive-934992-identifier\">Ultima categorie pe care dorim s\u0103 o prezent\u0103m este Anun\u021bul Display Sponsorizat \u00een cadrul Amazon PPC. Acesta combin\u0103 Produse Sponsorizate cu Anun\u021buri Display \u0219i este creat pe baza list\u0103rilor de produse existente. \u00cen consecin\u021b\u0103, acestea direc\u021bioneaz\u0103 clien\u021bii, dup\u0103 clic, direct pe o pagin\u0103 de detaliu a produsului.<\/p><p class=\"theme-wp-block gb-responsive-780461-identifier\">Particularitatea: Anun\u021burile Display Sponsorizate sunt, de\u0219i cump\u0103rate \u0219i create pe Amazon \u0219i disponibile doar v\u00e2nz\u0103torilor de pe pia\u021b\u0103, integrate \u0219i pe site-uri externe \u0219i \u00een aplica\u021bii de la ter\u021bi.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-485973-identifier\">Scopurile Anun\u021burilor Display<\/h3><p class=\"theme-wp-block gb-responsive-384938-identifier\">Comercian\u021bii pot utiliza publicitatea Amazon PPC \u0219i Anun\u021bul Display Sponsorizat pentru a aborda at\u00e2t partea superioar\u0103, c\u00e2t \u0219i partea inferioar\u0103 a funnel-ului: pe de o parte, pot viza clien\u021bi noi \u00een mod \u021bintit, iar pe de alt\u0103 parte, pot stimula al\u021bi clien\u021bi s\u0103 cumpere din nou produse conexe. De asemenea, retargetingul clasic este posibil cu un Anun\u021b Display, prin afi\u0219area produselor care l-au interesat pe client \u00een trecut.<\/p><p class=\"theme-wp-block gb-responsive-130557-identifier\">Cu un Anun\u021b Display Sponsorizat, clien\u021bii Amazon pot fi, prin urmare, atinge\u021bi \u0219i pe alte site-uri web \u0219i direc\u021biona\u021bi c\u0103tre produsul advertiserului. Acest lucru cre\u0219te raza de ac\u021biune \u0219i ajut\u0103 nu doar la construirea m\u0103rcii \u00een afara platformei de comer\u021b electronic, ci \u0219i la cre\u0219terea fideliz\u0103rii clien\u021bilor.<\/p><p class=\"theme-wp-block gb-responsive-878703-identifier\">\u00cen mod normal, acest format de publicitate este atribuit de Amazon prin metoda PPC. Totu\u0219i, m\u0103rcile au, de asemenea, posibilitatea de a pl\u0103ti pe impresie, adic\u0103 pe afi\u0219are.<\/p>\t\t<div  class=\"theme-wp-block theme-block-guest-author gb-responsive-136817-identifier\">\n\t\t<div class=\"wrap-inner-content\">\n\t\t\t<div class=\"guest-author-avatar\">\n\t\t\t\t<div class=\"cover-avatar\" style=\"background-image: url(https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/23140855\/613x345px.png);\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-sign\">\n\t\t\t\t<div class=\"author-sign\">Acest articol de gazd\u0103 este de la<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-title\">\n\t\t\t\t<div class=\"guest-author-name\">\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\t\t\t<div class=\"heading-text\">Rick Wong, Co-Fondator la SellerMetrics.app<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-description\">\n\t\t\t\t<div class=\"description\"><p>Suntem <a href=\"http:\/\/sellermetrics.app\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">SellerMetrics<\/a>, software-ul nostru Amazon PPC ajut\u0103 v\u00e2nz\u0103torii Amazon, m\u0103rcile, autorii KDP \u0219i agen\u021biile s\u0103 \u00ee\u0219i optimizeze campaniile Amazon PPC prin automatizarea ofertelor, modific\u0103ri de oferte \u00een mas\u0103 Manual \u0219i analize. Misiunea noastr\u0103 este s\u0103 ajut\u0103m v\u00e2nz\u0103torii s\u0103 \u00ee\u0219i optimizeze campaniile Amazon PPC.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-18272-identifier\" id=\"automatische-vs-manuelle-kampagnen\">Campanii automate vs. campanii manuale<\/h2><p class=\"theme-wp-block gb-responsive-383704-identifier\">Dar \u00eenainte de a ne ocupa de strategia dumneavoastr\u0103 Amazon PPC \u0219i de oferte, s\u0103 arunc\u0103m mai \u00eent\u00e2i o privire asupra <a href=\"https:\/\/sellermetrics.app\/amazon-ppc-automatic-vs-manual-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">diferen\u021belor dintre campaniile Amazon PPC automate \u0219i cele manuale<\/a>. \u00cen cazul campaniilor automate, Amazon \u021binte\u0219te automat cuvintele cheie \u0219i produsele similare \u00een anun\u021burile dumneavoastr\u0103. \u00cen schimb, \u00een cazul campaniilor manuale, aceast\u0103 sarcin\u0103 revine dumneavoastr\u0103:<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-404780-identifier\"><li class=\"theme-wp-block gb-responsive-94638-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Selectarea cuvintelor cheie\/produselor care vor fi \u021bintite pentru a licita pe ele.<\/li><li class=\"theme-wp-block gb-responsive-629072-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Tipul de potrivire a cuv\u00e2ntului cheie corespunz\u0103tor.<\/li><li class=\"theme-wp-block gb-responsive-868471-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">A licita pe cuvinte cheie corespunz\u0103toare.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-939407-identifier\">Dac\u0103 ar trebui s\u0103 alege\u021bi o campanie automat\u0103 sau manual\u0103 depinde de faza \u00een care v\u0103 afla\u021bi \u00een prezent \u00een ciclul de lansare a produsului.<\/p><p class=\"theme-wp-block gb-responsive-233510-identifier\">Cu c\u00e2t sunte\u021bi mai devreme \u00een ciclu, cu at\u00e2t campaniile automate sunt mai potrivite. Astfel, pute\u021bi experimenta mai \u00eent\u00e2i. \u00cen etapele ulterioare, campaniile manuale sunt mai adecvate, deoarece deja \u0219ti\u021bi exact ce cuvinte cheie \u0219i ASIN-uri performeaz\u0103 bine cu produsul dumneavoastr\u0103.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-746604-identifier desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-642398-identifier\"><span style=\"font-size:0.9em\" class=\"has-font-size\">Apropo: Nu trebuie s\u0103 pune\u021bi imediat pe pauz\u0103 campaniile dumneavoastr\u0103 automate de <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/publicitate-pe-amazon-in-2025-tot-ce-trebuie-sa-stii\/\">publicitate Amazon<\/a> atunci c\u00e2nd ASIN-ul dumneavoastr\u0103 devine mai matur, dar ar trebui s\u0103 redirec\u021biona\u021bi mai mult buget c\u0103tre campaniile manuale.<\/span><\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-436101-identifier\" id=\"ihre-amazon-ppc-strategie-fur-gebote\">Strategia dumneavoastr\u0103 Amazon PPC pentru oferte<\/h2><p class=\"theme-wp-block gb-responsive-639070-identifier\">Strategia de ofertare a campaniilor dumneavoastr\u0103 stabile\u0219te c\u00e2t de agresive pot fi ofertele dumneavoastr\u0103. \u00cen acest sens, ave\u021bi trei op\u021biuni. Fiecare dintre acestea reprezint\u0103 un nivel diferit de agresivitate.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-678897-identifier\"><img decoding=\"async\" width=\"844\" height=\"457\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks-844x457.png\" alt=\"Stabilirea strategiei corecte de ofertare este unul dintre cele mai importante trucuri Amazon PPC\" class=\"wp-image-53077\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks-407x220.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks-768x416.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks-844x457.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks.png 972w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-912440-identifier\">Iat\u0103 op\u021biunile dumneavoastr\u0103 (sortate descresc\u0103tor dup\u0103 agresivitate):<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-463323-identifier\"><li class=\"theme-wp-block gb-responsive-824811-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Oferte dinamice \u2013 Cre\u0219tere \u0219i sc\u0103dere.<\/li><li class=\"theme-wp-block gb-responsive-935914-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Oferte fixe \u2013 Se folose\u0219te doar oferta dumneavoastr\u0103 plasat\u0103.<\/li><li class=\"theme-wp-block gb-responsive-406421-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Oferte dinamice \u2013 Doar sc\u0103dere.<\/li><\/ol><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-223086-identifier\" id=\"1-dynamic-bid-erhohen-und-senken\">#1: Oferte dinamice \u2013 Cre\u0219tere \u0219i sc\u0103dere<\/h3><p class=\"theme-wp-block gb-responsive-498204-identifier\">Aceast\u0103 strategie de ofertare a campaniilor este cea mai agresiv\u0103 dintre cele trei variante. Prin aceasta, Amazon are posibilitatea de a face ajust\u0103ri ale ofertelor de p\u00e2n\u0103 la 100% \u00een sus sau \u00een jos.<\/p><p class=\"theme-wp-block gb-responsive-996679-identifier\">S\u0103 lu\u0103m un exemplu: oferta dumneavoastr\u0103 pentru un cuv\u00e2nt cheie este de 2,00\u20ac. \u00cen acest caz, Amazon poate cre\u0219te oferta dumneavoastr\u0103 p\u00e2n\u0103 la 4,00\u20ac dac\u0103 probabilitatea de cump\u0103rare este mare. Pe de alt\u0103 parte, oferta dumneavoastr\u0103 poate fi, de asemenea, redus\u0103 la 0,00\u20ac dac\u0103 \u0219ansele sunt mici.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-652676-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-468660-identifier\"><strong>Aten\u021bie<\/strong><br><span style=\"font-size:0.9em\" class=\"has-font-size\">Re\u021bine\u021bi c\u0103 100 % reprezint\u0103 maximul. \u00cen cele mai multe cazuri, ofertele dumneavoastr\u0103 nu vor fi ridicate la 4,00 \u20ac \u0219i nici sc\u0103zute la 0,00 \u20ac, ci oferta dumneavoastr\u0103 va fi undeva \u00eentre acestea. <\/span><\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-593926-identifier\">Aceast\u0103 strategie este potrivit\u0103 pentru dumneavoastr\u0103 dac\u0103 sunte\u021bi dispus s\u0103 cheltui\u021bi \u00eentregul buget Amazon PPC pe care l-a\u021bi stabilit pentru aceast\u0103 campanie publicitar\u0103 \u0219i dac\u0103 licita\u021bi pe cuvinte cheie cu care v\u0103 sim\u021bi\u021bi \u00een siguran\u021b\u0103.<\/p><p class=\"theme-wp-block gb-responsive-897924-identifier\">Apropo, licita\u021biile dinamice (cre\u0219tere \u0219i sc\u0103dere) pot fi utilizate doar pentru campaniile de produse sponsorizate.<\/p><p class=\"theme-wp-block gb-responsive-512022-identifier\">Dac\u0103 utiliza\u021bi licita\u021bia dinamic\u0103, acest lucru poate duce la faptul c\u0103 <strong>oferta dumneavoastr\u0103 \u0219i CPC (costul pe clic) nu sunt identice<\/strong>, deoarece a\u021bi permis Amazon-ului s\u0103 v\u0103 ajusteze ofertele. <\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-589214-identifier\" id=\"2-fixed-bid\">#2: Licita\u021bie fix\u0103<\/h3><p class=\"theme-wp-block gb-responsive-204391-identifier\">A\u0219a cum sugereaz\u0103 numele, Amazon va folosi \u00een aceast\u0103 strategie PPC oferta exact\u0103 (\u0219i, dac\u0103 este cazul, alte set\u0103ri) pe care o specifica\u021bi. Ofertele dumneavoastr\u0103 nu vor fi ajustate pe baza probabilit\u0103\u021bii de cump\u0103rare.<\/p><p class=\"theme-wp-block gb-responsive-311393-identifier\">Aceast\u0103 strategie este potrivit\u0103 pentru dumneavoastr\u0103 dac\u0103 dori\u021bi s\u0103 optimiza\u021bi campaniile prin ajustarea constant\u0103 a ofertelor dumneavoastr\u0103. \u0218ti\u021bi exact ce face\u021bi \u0219i nu dori\u021bi ca Amazon s\u0103 influen\u021beze ofertele dumneavoastr\u0103.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-642185-identifier\" id=\"3-dynamic-bid-nur-senken\">#3: Licita\u021bie dinamic\u0103 \u2013 Doar sc\u0103dere<\/h3><p class=\"theme-wp-block gb-responsive-615596-identifier\">Aceast\u0103 strategie Amazon PPC este cea mai pasiv\u0103 variant\u0103 dintre strategiile men\u021bionate mai sus. Aici, gigantul online poate corecta ofertele dumneavoastr\u0103 cu p\u00e2n\u0103 la 100% \u00een jos.<\/p><p class=\"theme-wp-block gb-responsive-328282-identifier\">S\u0103 lu\u0103m din nou un exemplu: Oferi\u021bi 2,00\u20ac pentru un cuv\u00e2nt cheie. Acum, Amazon poate reduce automat oferta dumneavoastr\u0103 la 0,00\u20ac dac\u0103 probabilitatea unei v\u00e2nz\u0103ri este foarte mic\u0103.<\/p><p class=\"theme-wp-block gb-responsive-295131-identifier\">Aceast\u0103 form\u0103 de optimizare Amazon PPC are sens dac\u0103 aborda\u021bi lucrurile mai conservator \u0219i dori\u021bi s\u0103 paria\u021bi mai pu\u021bin pe licita\u021bii care promit doar o probabilitate mic\u0103 de succes.<\/p><p class=\"theme-wp-block gb-responsive-182395-identifier\">La Sponsored Brand \u0219i Sponsored Display, aceasta este, de altfel, setarea implicit\u0103 a strategiei Amazon PPC pentru ofertele de campanie.<\/p><p class=\"theme-wp-block gb-responsive-169712-identifier\">Pentru campaniile care existau deja \u00eenainte de implementarea unei strategii de ofertare pentru campanii, licita\u021bia dinamic\u0103 (doar sc\u0103dere) este, de asemenea, op\u021biunea standard.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-194298-identifier\" id=\"ihre-amazon-ppc-strategie-fur-kampagnen-gebote-muss-zu-ihren-zielen-passen\">Strategia dumneavoastr\u0103 Amazon PPC pentru ofertele de campanie trebuie s\u0103 se potriveasc\u0103 cu obiectivele dumneavoastr\u0103!<\/h2><p class=\"theme-wp-block gb-responsive-905881-identifier\">Diferitele strategii de ofertare pentru campanii vizeaz\u0103 diferite obiective strategice. A\u0219adar, \u00eenainte de a crea o campanie, are sens s\u0103 v\u0103 g\u00e2ndi\u021bi mai \u00eent\u00e2i la ce obiective strategice ar trebui s\u0103 fie atinse.<\/p><p class=\"theme-wp-block gb-responsive-311982-identifier\">Astfel, de exemplu, pentru toate obiectivele bazate pe cre\u0219tere (de exemplu, mai multe v\u00e2nz\u0103ri sau un clasament mai bun pentru un cuv\u00e2nt cheie), \u201eCre\u0219tere \u0219i sc\u0103dere\u201d este o strategie Amazon PPC Dynamic Bid potrivit\u0103.<\/p><p class=\"theme-wp-block gb-responsive-364595-identifier\">Licita\u021bia fix\u0103 sau licita\u021bia dinamic\u0103 (doar sc\u0103dere) sunt potrivite atunci c\u00e2nd dori\u021bi s\u0103 optimiza\u021bi campaniile dumneavoastr\u0103 Amazon PPC.<\/p><p class=\"theme-wp-block gb-responsive-956434-identifier\">Iat\u0103 posibilele obiective strategice pentru campaniile dumneavoastr\u0103 Amazon PPC:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-527642-identifier\"><li class=\"theme-wp-block gb-responsive-928843-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Con\u0219tientizarea m\u0103rcii.<\/li><li class=\"theme-wp-block gb-responsive-221709-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Clasament mai bun pe Amazon pentru cuvinte cheie.<\/li><li class=\"theme-wp-block gb-responsive-673671-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Captarea v\u00e2nz\u0103rilor concuren\u021bilor dumneavoastr\u0103.<\/li><li class=\"theme-wp-block gb-responsive-739530-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Cre\u0219terea v\u00e2nz\u0103rilor \u0219i a veniturilor.<\/li><li class=\"theme-wp-block gb-responsive-597486-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Optimizarea profitului.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-335319-identifier\" id=\"fortlaufendes-gebots-management\">Gestionarea continu\u0103 a ofertelor Amazon PPC<\/h2><p class=\"theme-wp-block gb-responsive-440212-identifier\">De \u00eendat\u0103 ce primi\u021bi datele de performan\u021b\u0103 ale campaniilor dumneavoastr\u0103 PPC active pe Amazon, ar trebui s\u0103 v\u0103 ajusta\u021bi ofertele \u00een consecin\u021b\u0103.<\/p><p class=\"theme-wp-block gb-responsive-305968-identifier\">Ca regul\u0103 general\u0103, se poate afirma c\u0103 ar trebui s\u0103 a\u0219tepta\u021bi o \u00eentreag\u0103 s\u0103pt\u0103m\u00e2n\u0103 \u00eenainte de a face vreo modificare, deoarece abia dup\u0103 aceast\u0103 perioad\u0103 ave\u021bi suficiente informa\u021bii semnificative pentru a lua decizii corespunz\u0103toare.<\/p><p class=\"theme-wp-block gb-responsive-844520-identifier\">\u00cen plus, este recomandabil s\u0103 a\u0219tepta\u021bi mai mult de \u0219apte zile la prima campanie de produse sponsorizate \u00eenainte de a ajusta ofertele. Astfel, sunte\u021bi pe partea sigur\u0103 \u0219i ave\u021bi mai multe date la care s\u0103 v\u0103 referi\u021bi atunci c\u00e2nd optimiza\u021bi campania dumneavoastr\u0103.<\/p><p class=\"theme-wp-block gb-responsive-305776-identifier\">A\u0219a cum s-a men\u021bionat anterior, ar trebui s\u0103 fi\u021bi con\u0219tient de obiectivele dumneavoastr\u0103 strategice pentru campanii. Acestea influen\u021beaz\u0103, de asemenea, ACoS-ul \u021bint\u0103 pe care dori\u021bi s\u0103-l atinge\u021bi cu campania dumneavoastr\u0103. ACoS-ul \u021bint\u0103 va influen\u021ba, de asemenea, deciziile individuale referitoare la ofertele dumneavoastr\u0103.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-513601-identifier\" id=\"was-ist-der-acos\">Ce este ACoS?<\/h2><p class=\"theme-wp-block gb-responsive-862514-identifier\">\u00cenainte de a ne ocupa de ACoS-ul \u021bint\u0103, ar trebui s\u0103 explic\u0103m ce este de fapt ACoS. ACoS este abrevierea pentru \u201eCostul publicitar al v\u00e2nz\u0103rilor\u201d, adic\u0103 raportul dintre cheltuielile dumneavoastr\u0103 totale de publicitate \u0219i venitul total. Acesta v\u0103 arat\u0103 c\u00e2t venit ob\u021bine\u021bi pentru fiecare euro cheltuit \u0219i v\u0103 poate indica, de asemenea, dac\u0103 PPC pe Amazon merit\u0103 \u00een cazul dumneavoastr\u0103 concret. Costurile sunt, desigur, factorul decisiv aici.<\/p><p class=\"theme-wp-block gb-responsive-645761-identifier\">Ca regul\u0103 general\u0103, se aplic\u0103: cu c\u00e2t ACoS-ul este mai mic, cu at\u00e2t situa\u021bia este mai bun\u0103. Astfel, ob\u021bine\u021bi mai multe v\u00e2nz\u0103ri \u00een raport cu cheltuielile dumneavoastr\u0103.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-46185-identifier\"><img decoding=\"async\" width=\"844\" height=\"250\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten-844x250.png\" alt=\"Cu ACoS-ul pute\u021bi determina dac\u0103 costurile dumneavoastr\u0103 Amazon PPC sunt rentabile.\" class=\"wp-image-53074\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten-407x121.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten-768x228.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten-844x250.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten.png 965w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-871780-identifier\"><a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/cdn.shortpixel.ai\/client\/q_glossy,ret_img,w_768,h_223\/https:\/\/sellermetrics.app\/wp-content\/uploads\/2021\/05\/formula-31-1024x297.png\"><\/a>Dac\u0103, de exemplu, cheltui\u021bi 2,00\u20ac pentru un cuv\u00e2nt cheie \u0219i ob\u021bine\u021bi 10\u20ac, ACoS-ul dumneavoastr\u0103 (2\/10)*100 = 20%.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-718167-identifier\" id=\"wie-sie-ihr-ziel-acos-bestimmen\">Cum s\u0103 determina\u021bi ACoS-ul \u021bint\u0103<\/h2><p class=\"theme-wp-block gb-responsive-795148-identifier\">Teoretic, ACoS-ul dumneavoastr\u0103 \u021bint\u0103 poate avea orice valoare pe care o specifica\u021bi. Pentru a evalua dac\u0103 ACoS-ul dumneavoastr\u0103 \u021bint\u0103 este bun sau necesit\u0103 \u00eembun\u0103t\u0103\u021biri, ave\u021bi nevoie mai \u00eent\u00e2i de o valoare de compara\u021bie. \u00cen acest scop, pute\u021bi folosi \u201eACoS-ul de echilibru\u201d.<\/p><p class=\"theme-wp-block gb-responsive-881098-identifier\">Acesta poate fi determinat calcul\u00e2nd marjele dumneavoastr\u0103 pe unitate. \u00cen acest scop, pute\u021bi folosi calculatorul FBA de la Amazon. Pe baza acestuia, calcula\u021bi apoi marja de profit \u00een procente. Aceasta este ACoS-ul dumneavoastr\u0103 de echilibru.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-973004-identifier\"><img decoding=\"async\" width=\"844\" height=\"641\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven-844x641.png\" alt=\"Amazon PPC, punctul de echilibru este afi\u0219at \u00een Amazon Seller Central.\" class=\"wp-image-53071\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven-407x309.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven-768x583.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven-844x641.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven.png 1231w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-97029-identifier\">\u00cen exemplul de mai sus, ACoS-ul dumneavoastr\u0103 de echilibru este, a\u0219adar, 67,11 % sau 84,38 %.<\/p><p class=\"theme-wp-block gb-responsive-523535-identifier\">\u00cen ultimul pas, stabili\u021bi cum ar trebui s\u0103 se raporteze ACoS-ul dumneavoastr\u0103 \u021bint\u0103 la ACoS-ul de echilibru. \u00cen acest scop, ar trebui s\u0103 v\u0103 reaminti\u021bi strategia dumneavoastr\u0103 Amazon PPC:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-32274-identifier\"><li class=\"theme-wp-block gb-responsive-729008-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Obiectiv de optimizare: ACoS \u021bint\u0103 < ACoS de echilibru<\/li><li class=\"theme-wp-block gb-responsive-77173-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Obiectiv de cre\u0219tere: ACoS \u021bint\u0103 > ACoS de echilibru<\/li><li class=\"theme-wp-block gb-responsive-800373-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Obiectiv moderat: ACoS \u021bint\u0103 = ACoS de echilibru<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-898208-identifier\">\u00cempreun\u0103 cu ACoS-ul \u021bint\u0103, acum pute\u021bi optimiza ofertele dumneavoastr\u0103 Amazon PPC pe baza strategiei dumneavoastr\u0103. Noua dumneavoastr\u0103 ofert\u0103 poate fi calculat\u0103 cu urm\u0103toarea formul\u0103:<\/p><p class=\"theme-wp-block gb-responsive-916815-identifier\">Noua ofert\u0103 = (ACoS \u021bint\u0103\/ACoS)*CPC<\/p><p class=\"theme-wp-block gb-responsive-157196-identifier\">CPC se refer\u0103 la costul pe clic, reprezent\u00e2nd astfel pre\u021burile clicurilor. V\u0103 recomand\u0103m s\u0103 utiliza\u021bi un CPC bazat pe o perioad\u0103 de timp. Aceast\u0103 perioad\u0103 nu ar trebui s\u0103 fie nici prea str\u00e2ns\u0103, nici prea larg\u0103. Noi, la SellerMetrics, folosim un interval de 30 p\u00e2n\u0103 la 60 de zile pentru calculul CPC-ului nostru.<\/p><p class=\"theme-wp-block gb-responsive-176092-identifier\">Dac\u0103 dori\u021bi s\u0103 v\u0103 ajusta\u021bi ofertele, pute\u021bi face acest lucru manual \u00een consola de publicitate Amazon, <a href=\"https:\/\/sellermetrics.app\/amazon-bulk-ppc-uploads\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">\u00cenc\u0103rc\u0103ri \u00een mas\u0103 Amazon PPC<\/a> sau pute\u021bi utiliza un instrument Amazon PPC pentru aceasta. Cele din urm\u0103 dou\u0103 op\u021biuni v\u0103 pot economisi mult timp. Mai ales atunci c\u00e2nd dori\u021bi s\u0103 face\u021bi un num\u0103r mai mare de modific\u0103ri (posibil \u0219i \u00eentre mai multe campanii Amazon PPC). Instrumentele Amazon PPC sunt relevante \u00een special pentru v\u00e2nz\u0103tori \u0219i v\u00e2nz\u0103toare care doresc s\u0103 desf\u0103\u0219oare campanii complexe, care constau, de exemplu, din diferite grupuri de anun\u021buri, cuvinte cheie \u0219i produse.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-195203-identifier\" id=\"fazit\">Concluzie<\/h2><p class=\"theme-wp-block gb-responsive-386513-identifier\">A\u0219adar, dou\u0103 puncte ar trebui s\u0103 re\u021bine\u021bi din articolul nostru:<\/p><p class=\"theme-wp-block gb-responsive-601418-identifier\">Amazon Advertising ofer\u0103 diferite formate de publicitate pentru comercian\u021bii online cu un business Amazon \u00een sistem PPC: Produse sponsorizate, M\u0103rci sponsorizate \u0219i Anun\u021buri display sponsorizate. Produsele sponsorizate direc\u021bioneaz\u0103 clien\u021bii direct c\u0103tre paginile de detaliu ale produselor pentru a cre\u0219te v\u00e2nz\u0103rile, \u00een timp ce M\u0103rci sponsorizate au scopul de a cre\u0219te con\u0219tientizarea m\u0103rcii. Anun\u021burile display sponsorizate pot fi, de asemenea, plasate extern \u0219i utilizeaz\u0103 targetare specific\u0103 bazat\u0103 pe baza de date a Amazon. Optimizarea este relativ simpl\u0103.<\/p><p class=\"theme-wp-block gb-responsive-633462-identifier\">Costurile exacte ale publicit\u0103\u021bii nu sunt stabilite dinainte, deoarece toate anun\u021burile sunt atribuite \u00een sistem PPC. Totu\u0219i, prin stabilirea unui buget zilnic, comercian\u021bii pot limita costurile. Anun\u021burile Amazon PPC sunt o component\u0103 esen\u021bial\u0103 a oric\u0103rui business profesional pe marketplace \u0219i completeaz\u0103 \u00een special strategia SEO a v\u00e2nz\u0103torilor de m\u0103rci private.<\/p><p class=\"theme-wp-block gb-responsive-876863-identifier\">\u00cen plus, ar fi recomandabil s\u0103 v\u0103 ocupa\u021bi de tema strategiilor de ofertare, deoarece aceasta are implica\u021bii de amploare asupra campaniilor dumneavoastr\u0103 PPC. \u0218tim c\u0103 comercian\u021bii Amazon FBA nu sunt tocmai r\u0103bd\u0103tori \u0219i doresc s\u0103 \u00eencerce imediat noi oportunit\u0103\u021bi. Dar, a\u0219a cum s-a explicat mai sus, este important s\u0103 ave\u021bi cel pu\u021bin o direc\u021bie \u00een care s\u0103 merge\u021bi \u00eenainte de a \u00eencepe c\u0103l\u0103toria.<\/p><p class=\"theme-wp-block gb-responsive-321136-identifier\">O campanie PPC Amazon este o ini\u021biativ\u0103 publicitar\u0103 \u00een care advertiserii pl\u0103tesc pentru plasarea anun\u021burilor lor pe Amazon. Abrevierea PPC \u00eenseamn\u0103 Pay-Per-Click, ceea ce \u00eenseamn\u0103 c\u0103 costurile publicitare apar doar \u00een cazul unui clic efectiv pe anun\u021b. Aceste campanii pot utiliza diferite formate de anun\u021buri, cum ar fi Produse Sponsorizate, M\u0103rci Sponsorizate \u0219i Afi\u0219aje Sponsorizate, pentru a cre\u0219te vizibilitatea produselor, a spori v\u00e2nz\u0103rile \u0219i a promova notorietatea m\u0103rcii.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-584413-identifier\">\u00centreb\u0103ri frecvente<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1719913987972\"><strong class=\"schema-faq-question\"><strong>Ce \u00eenseamn\u0103 PPC la Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">La Amazon \u0219i al\u021bi furnizori, \u201ePPC\u201d \u00eenseamn\u0103 \u201ePay per Click\u201d. Este un sistem de facturare pentru anun\u021buri publicitare, \u00een care advertiserii pl\u0103tesc pentru fiecare clic pe anun\u021bul lor. Modele ca acesta exist\u0103 \u0219i la Google Ads.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1719914003209\"><strong class=\"schema-faq-question\"><strong>C\u00e2t de scump\u0103 este publicitatea pe Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">Costurile pentru publicitatea pe Amazon variaz\u0103 \u00een func\u021bie de format, concuren\u021b\u0103 \u0219i calitatea anun\u021burilor. Cu modelul Pay-Per-Click, advertiserii pl\u0103tesc doar pentru clicuri. Prin stabilirea unui buget zilnic, costurile totale pot fi controlate. O monitorizare regulat\u0103 \u0219i ajustarea strategiei sunt recomandate pentru a ob\u021bine cel mai bun raport calitate-pre\u021b.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1719914016211\"><strong class=\"schema-faq-question\"><strong>Ce este o campanie PPC Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">O campanie PPC Amazon este o ini\u021biativ\u0103 publicitar\u0103 \u00een care advertiserii pl\u0103tesc pentru plasarea anun\u021burilor lor pe Amazon. Aceste campanii pot utiliza diferite formate de anun\u021buri, cum ar fi Produse Sponsorizate, M\u0103rci Sponsorizate \u0219i Afi\u0219aje Sponsorizate, pentru a cre\u0219te vizibilitatea produselor, a spori v\u00e2nz\u0103rile \u0219i a promova notorietatea m\u0103rcii.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1719914031810\"><strong class=\"schema-faq-question\"><strong>Pentru cine este potrivit\u0103 software-ul PPC Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">Software-ul PPC Amazon este potrivit pentru v\u00e2nz\u0103tori care doresc s\u0103 gestioneze structuri complexe de campanii pe Amazon, s\u0103 cerceteze \u0219i s\u0103 optimizeze cuvintele cheie, s\u0103 gestioneze eficient bugetul, s\u0103 analizeze strategiile concuren\u021bilor \u0219i s\u0103 automatizeze procesele. Astfel de instrumente ofer\u0103 perspective, automatizare \u0219i oportunit\u0103\u021bi de optimizare pentru a maximiza performan\u021ba campaniilor lor PPC \u0219i a atinge obiectivele de v\u00e2nz\u0103ri.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-564019-identifier has-small-font-size\">Credite pentru imagini \u00een ordinea imaginilor: \u00a9 onephoto \u2013 stock.adobe.com \/ Captur\u0103 de ecran @ Amazon \/ \u00a9 Prostock-studio \u2013 stock.adobe.com \/ \u00a9 Captur\u0103 de ecran @ Amazon \/ \u00a9 Pixel-Shot \u2013 stock.adobe.com \/ Captur\u0103 de ecran @ Amazon \/ \u00a9 SELLERLOGIC \/ Captur\u0103 de ecran @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"<p>Acesta este un articol pe care l-am scris \u00eempreun\u0103 cu partenerul nostru din SUA, SellerMetrics. Unele dintre capturile de ecran sunt, prin urmare, \u00een englez\u0103. Gestionarea propriilor campanii PPC Amazon este o munc\u0103 grea. Adesea, v\u00e2nz\u0103torii se simt cople\u0219i\u021bi din cauza diferitelor tipuri de reclame \u0219i set\u0103ri. Adesea, se adaug\u0103 \u0219i celelalte sarcini ale unei<\/p>\n","protected":false},"author":5,"featured_media":12179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1281],"tags":[],"class_list":["post-226605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicitate-cu-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon PPC: A\u0219a reu\u0219e\u0219ti cu strategia de licitare<\/title>\n<meta name=\"description\" content=\"V\u00e2nzarea pe Amazon f\u0103r\u0103 o strategie PPC bun\u0103? Dificil. Cite\u0219te aici cum s\u0103 creezi strategia optim\u0103 pentru tine\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/cea-mai-buna-strategie-ppc-amazon-pentru-reclamele-tale\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon PPC: A\u0219a reu\u0219e\u0219ti cu strategia de licitare\" \/>\n<meta property=\"og:description\" content=\"V\u00e2nzarea pe Amazon f\u0103r\u0103 o strategie PPC bun\u0103? Dificil. Cite\u0219te aici cum s\u0103 creezi strategia optim\u0103 pentru tine\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/ro\/blog\/cea-mai-buna-strategie-ppc-amazon-pentru-reclamele-tale\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-03T08:16:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141200\/Die-beste-Amazon-PPC-Strategie-fu%CC%88r-Ihre-Gebote.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"433\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lena Schwab\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lena Schwab\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/cea-mai-buna-strategie-ppc-amazon-pentru-reclamele-tale\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/cea-mai-buna-strategie-ppc-amazon-pentru-reclamele-tale\/\"},\"author\":{\"name\":\"Lena Schwab\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/7d5e4fccf9d05be49b08f8f93f992a67\"},\"headline\":\"Cea mai bun\u0103 strategie PPC Amazon pentru reclamele tale\",\"datePublished\":\"2021-08-03T08:16:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/cea-mai-buna-strategie-ppc-amazon-pentru-reclamele-tale\/\"},\"wordCount\":3918,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/cea-mai-buna-strategie-ppc-amazon-pentru-reclamele-tale\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141200\/Die-beste-Amazon-PPC-Strategie-fu%CC%88r-Ihre-Gebote.jpeg\",\"articleSection\":[\"Publicitate cu Amazon\"],\"inLanguage\":\"ro-RO\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/cea-mai-buna-strategie-ppc-amazon-pentru-reclamele-tale\/\",\"url\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/cea-mai-buna-strategie-ppc-amazon-pentru-reclamele-tale\/\",\"name\":\"Amazon PPC: A\u0219a reu\u0219e\u0219ti cu strategia de licitare\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/cea-mai-buna-strategie-ppc-amazon-pentru-reclamele-tale\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/cea-mai-buna-strategie-ppc-amazon-pentru-reclamele-tale\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141200\/Die-beste-Amazon-PPC-Strategie-fu%CC%88r-Ihre-Gebote.jpeg\",\"datePublished\":\"2021-08-03T08:16:00+00:00\",\"description\":\"V\u00e2nzarea pe Amazon f\u0103r\u0103 o strategie PPC bun\u0103? 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Her goal is to provide useful content that is practical and easy to understand, so that her readers can find the answers they are looking for quickly and effectively.","sameAs":["https:\/\/www.linkedin.com\/in\/anna-lena-schwab-0a63a5191\/"],"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/author\/lenaschwab\/"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/cea-mai-buna-strategie-ppc-amazon-pentru-reclamele-tale\/#faq-question-1719913987972","position":1,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/cea-mai-buna-strategie-ppc-amazon-pentru-reclamele-tale\/#faq-question-1719913987972","name":"Ce \u00eenseamn\u0103 PPC la Amazon?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"La Amazon \u0219i al\u021bi furnizori, \u201ePPC\u201d \u00eenseamn\u0103 \u201ePay per Click\u201d. Este un sistem de facturare pentru anun\u021buri publicitare, \u00een care advertiserii pl\u0103tesc pentru fiecare clic pe anun\u021bul lor. Modele ca acesta exist\u0103 \u0219i la Google Ads.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/cea-mai-buna-strategie-ppc-amazon-pentru-reclamele-tale\/#faq-question-1719914003209","position":2,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/cea-mai-buna-strategie-ppc-amazon-pentru-reclamele-tale\/#faq-question-1719914003209","name":"C\u00e2t de scump\u0103 este publicitatea pe Amazon?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Costurile pentru publicitatea pe Amazon variaz\u0103 \u00een func\u021bie de format, concuren\u021b\u0103 \u0219i calitatea anun\u021burilor. Cu modelul Pay-Per-Click, advertiserii pl\u0103tesc doar pentru clicuri. Prin stabilirea unui buget zilnic, costurile totale pot fi controlate. O monitorizare regulat\u0103 \u0219i ajustarea strategiei sunt recomandate pentru a ob\u021bine cel mai bun raport calitate-pre\u021b.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/cea-mai-buna-strategie-ppc-amazon-pentru-reclamele-tale\/#faq-question-1719914016211","position":3,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/cea-mai-buna-strategie-ppc-amazon-pentru-reclamele-tale\/#faq-question-1719914016211","name":"Ce este o campanie PPC Amazon?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"O campanie PPC Amazon este o ini\u021biativ\u0103 publicitar\u0103 \u00een care advertiserii pl\u0103tesc pentru plasarea anun\u021burilor lor pe Amazon. Aceste campanii pot utiliza diferite formate de anun\u021buri, cum ar fi Produse Sponsorizate, M\u0103rci Sponsorizate \u0219i Afi\u0219aje Sponsorizate, pentru a cre\u0219te vizibilitatea produselor, a spori v\u00e2nz\u0103rile \u0219i a promova notorietatea m\u0103rcii.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/cea-mai-buna-strategie-ppc-amazon-pentru-reclamele-tale\/#faq-question-1719914031810","position":4,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/cea-mai-buna-strategie-ppc-amazon-pentru-reclamele-tale\/#faq-question-1719914031810","name":"Pentru cine este potrivit\u0103 software-ul PPC Amazon?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Software-ul PPC Amazon este potrivit pentru v\u00e2nz\u0103tori care doresc s\u0103 gestioneze structuri complexe de campanii pe Amazon, s\u0103 cerceteze \u0219i s\u0103 optimizeze cuvintele cheie, s\u0103 gestioneze eficient bugetul, s\u0103 analizeze strategiile concuren\u021bilor \u0219i s\u0103 automatizeze procesele. 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