{"id":226614,"date":"2020-06-30T10:47:00","date_gmt":"2020-06-30T10:47:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/calculati-rata-de-anulare-si-imbunatatiti-performanta-vanzatorului-sfaturi-pentru-comerciantii-amazon-inclusiv-formula-de-calcul\/"},"modified":"2020-06-30T10:47:00","modified_gmt":"2020-06-30T10:47:00","slug":"calculati-rata-de-anulare-si-imbunatatiti-performanta-vanzatorului-sfaturi-pentru-comerciantii-amazon-inclusiv-formula-de-calcul","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/calculati-rata-de-anulare-si-imbunatatiti-performanta-vanzatorului-sfaturi-pentru-comerciantii-amazon-inclusiv-formula-de-calcul\/","title":{"rendered":"Calcula\u021bi rata de anulare \u0219i \u00eembun\u0103t\u0103\u021bi\u021bi performan\u021ba v\u00e2nz\u0103torului \u2013 Sfaturi pentru comercian\u021bii Amazon (inclusiv formula de calcul)"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-997895-identifier\">Comanda intr\u0103 \u2013 dar livrarea bunului nu este posibil\u0103. Nu este un scenariu pl\u0103cut, nici pentru client, nici pentru comerciant. Deoarece, pe l\u00e2ng\u0103 faptul c\u0103 o anulare duce la pierderi financiare, aceast\u0103 situa\u021bie nu este tocmai favorabil\u0103 pentru fidelizarea clien\u021bilor. Comercian\u021bii Amazon se confrunt\u0103 \u00eens\u0103 cu o problem\u0103 suplimentar\u0103: a\u0219a-numita\u00a0<strong>rata de anulare \u00eenainte de \u00eendeplinirea comenzii este un indicator foarte important<\/strong>, care influen\u021beaz\u0103 direct calculul performan\u021bei v\u00e2nz\u0103torului.<\/p><p class=\"theme-wp-block gb-responsive-112747-identifier\">Astfel, acest\u00a0<a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/cele-mai-importante-kpi-uri-amazon-pe-scurt-aceste-metrici-ar-trebui-sa-fie-cu-siguranta-luate-in-considerare-de-catre-comercianti\/\">KPI Amazon<\/a>\u00a0influenteaz\u0103 \u0219i \u0219ansele pe care le ave\u021bi ca v\u00e2nz\u0103tor pentru a ob\u021bine <strong>Buy Box<\/strong>\u00a0sau cum se claseaz\u0103 produsele dvs. \u00een rezultatele c\u0103ut\u0103rii. Prin urmare, oricine vinde prin Amazon ar trebui s\u0103 monitorizeze rata de anulare. Dar ce situa\u021bii sunt \u00eenregistrate de rata de anulare \u00eenainte de \u00eendeplinire \u0219i cum le pute\u021bi evita?<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-712708-identifier\">Ce este rata de anulare \u00eenainte de \u00eendeplinire?<\/h2><p class=\"theme-wp-block gb-responsive-847030-identifier\">La Amazon, anularea are o defini\u021bie diferit\u0103 fa\u021b\u0103 de ceea ce este obi\u0219nuit pentru comercian\u021bi. Prin rata de anulare, gigantul e-commerce nu \u00eenregistreaz\u0103 \u2013 a\u0219a cum s-ar putea presupune ini\u021bial \u2013 anul\u0103rile din partea clientului.\u00a0<strong>Aceast indicator m\u0103soar\u0103, de fapt, c\u00e2t de des v\u00e2nz\u0103torul de pe marketplace a anulat o comand\u0103 \u00een ultimele \u0219apte zile<\/strong>, \u00eenainte de a putea finaliza procesarea comenzii, \u0219i o compar\u0103 cu num\u0103rul total de comenzi din aceast\u0103 perioad\u0103.<\/p><p class=\"theme-wp-block gb-responsive-710931-identifier\">Asta \u00eenseamn\u0103 c\u0103: acest KPI este relevant doar atunci c\u00e2nd v\u00e2nz\u0103torii de pe marketplace \u00ee\u0219i expediaz\u0103 singuri comenzile, adic\u0103, de exemplu, prin\u00a0<strong><a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-fbm\/\">Fulfillment by Merchant (FBM)<\/a><\/strong>\u00a0sau\u00a0<strong>Prime prin v\u00e2nz\u0103tori<\/strong>. Dac\u0103, pe de alt\u0103 parte, au delegat procesarea comenzilor \u00een cadrul\u00a0<a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/brexit-amazon-fba-opreste-transferurile-de-inventar-intre-ue-si-regatul-unit-iata-ce-pot-face-comerciantii\/\">Fulfillment by Amazon (FBA)<\/a>\u00a0gigantului online, atunci rata de anulare \u00eenainte de \u00eendeplinire nu influen\u021beaz\u0103 evaluarea v\u00e2nz\u0103torului.<\/p><p class=\"theme-wp-block gb-responsive-922282-identifier\">Amazon m\u0103soar\u0103 rata de anulare \u00eenainte de \u00eendeplinire \u00een principal ca un indicator pentru\u00a0<strong>managementul stocurilor<\/strong>\u00a0unui comerciant. Deoarece, \u00een cele mai multe cazuri, v\u00e2nz\u0103torii nu pot onora o comand\u0103 deoarece articolul nu este pe stoc. Anul\u0103rile efectuate de client prin contul s\u0103u Amazon nu sunt incluse, nici m\u0103car atunci c\u00e2nd acestea au fost realizate \u00eenainte de procesarea comenzii.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-318820-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\t\u00cencepe\u021bi-v\u0103 c\u0103l\u0103toria de la v\u00e2nz\u0103tor la bestseller &#8211; cu SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tOb\u021bine\u021bi un trial gratuit ast\u0103zi \u0219i vede\u021bi cum serviciile potrivite v\u0103 pot duce de la a fi bun la a fi CEL MAI BUN. Nu a\u0219tepta\u021bi. Ac\u021biona\u021bi acum.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">\u00cencepe\u021bi acum<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-307259-identifier\">De ce o rat\u0103 mare de anulare \u00eenainte de \u00eendeplinire este negativ\u0103?<\/h3><p class=\"theme-wp-block gb-responsive-694955-identifier\">Amazon dore\u0219te, \u00een mod firesc, ca rata de anulare s\u0103 fie\u00a0<strong>c\u00e2t mai mic\u0103 posibil<\/strong>. Acest lucru are, \u00een principal, dou\u0103 motive:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-305458-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-550364-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u00cen primul r\u00e2nd, nu doar comerciantul\u00a0<strong>pierde venituri<\/strong>, ci \u0219i Amazon, de exemplu, sub form\u0103 de comisioane de v\u00e2nzare.<\/li><li class=\"theme-wp-block gb-responsive-723499-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u00cen al doilea r\u00e2nd, o anulare duce la frustrare \u00een r\u00e2ndul clien\u021bilor.\u00a0<strong>Clien\u021bii nemul\u021bumi\u021bi<\/strong>\u00a0pot renun\u021ba la o achizi\u021bie ulterioar\u0103 \u0219i pot migra c\u0103tre concuren\u021b\u0103. Cu principiul orient\u0103rii absolute c\u0103tre client, Amazon a ajuns departe \u2013 \u0219i de aceea \u00eel aplic\u0103 \u0219i \u00een acest punct.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-193822-identifier\">Ambele aspecte conving \u0219i v\u00e2nz\u0103torii de pe pia\u021b\u0103 c\u0103 ar trebui s\u0103 anuleze c\u00e2t mai pu\u021bine comenzi. Mai important: <strong>Influen\u021ba asupra performan\u021bei este imens\u0103.<\/strong> Performan\u021ba v\u00e2nz\u0103torului este un indicator important pentru algoritmul Amazon, pentru acordarea Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-631275-identifier\">C\u00e2\u0219tigul a\u0219a-numitului c\u00e2mp al co\u0219ului de cump\u0103r\u0103turi este \u00eens\u0103 <strong>decisiv pentru o rat\u0103 de conversie ridicat\u0103<\/strong>. Aproximativ 90 la sut\u0103 dintre clien\u021bi cump\u0103r\u0103 prin butonul galben. A\u0219adar, cine nu apare acolo, ob\u021bine cu greu v\u00e2nz\u0103ri. Numai dac\u0103 rata de anulare \u00eenainte de \u00eendeplinire tinde spre 0 %, v\u00e2nz\u0103torii se pot impune \u00eempotriva concuren\u021bilor lor.<\/p><p class=\"theme-wp-block gb-responsive-49244-identifier\">Acela\u0219i lucru este valabil \u0219i pentru <strong>comercian\u021bii cu marc\u0103 proprie<\/strong>. A ap\u0103rea sus \u00een rezultatele c\u0103ut\u0103rii nu este doar o chestiune de <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-seo-cum-sa-optimizati-listarea-dumneavoastra-pentru-un-clasament-optim-pe-amazon\/\">optimizare SEO profesional\u0103<\/a>. Dac\u0103 celelalte valori nu sunt corecte, un clasament bun este greu de ob\u021binut, deoarece algoritmul este programat s\u0103 afi\u0219eze clien\u021bilor produsele care \u00eei vor satisface cu cea mai mare probabilitate.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-17299-identifier\">Cum se calculeaz\u0103 rata de anulare \u00eenainte de \u00eendeplinire?<\/h3><p class=\"theme-wp-block gb-responsive-964241-identifier\"><a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/200205250?language=de_DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Conform politicilor Amazon<\/a> rata de anulare \u00eenainte de \u00eendeplinire <strong>trebuie s\u0103 r\u0103m\u00e2n\u0103 sub 2,5%<\/strong> pentru ca v\u00e2nz\u0103torul s\u0103 poat\u0103 vinde pe Amazon. Dac\u0103 un comerciant a fost nevoit s\u0103 efectueze mai multe anul\u0103ri, acesta risc\u0103 <strong>blocarea contului s\u0103u de v\u00e2nz\u0103tor<\/strong>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-2207-identifier\">Rata de anulare: formul\u0103 pentru calculare<\/h4><p class=\"theme-wp-block gb-responsive-460695-identifier\">Calcularea ratei de anulare este relativ simpl\u0103. Se \u00eempart comenzile anulate la toate comenzile \u0219i acest rezultat se \u00eenmul\u021be\u0219te cu 100.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-263401-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-9158-identifier\"><\/p><p>Rata de anulare \u00een % = (Comenzile cu anulare \/ Num\u0103rul total al tuturor comenzilor) x 100<\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-921155-identifier\">O valoare sub 2,5% nu pune \u00een pericol licen\u021ba de v\u00e2nzare, totu\u0219i rata de anulare \u00eenainte de \u00eendeplinire ar trebui s\u0103 fie cu mult mai mic\u0103, ideal chiar <strong>tendind spre 0%<\/strong>. Numai atunci exist\u0103 \u0219ansa de a <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/cele-14-cele-mai-importante-criterii-pentru-a-castiga-buy-box-pe-amazon-si-cum-sa-iti-mentii-metricii-sub-control\/\">c\u00e2\u0219tiga Buy Box<\/a>.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-613833-identifier\">Sfaturi pentru o rat\u0103 de anulare sc\u0103zut\u0103<\/h2><p class=\"theme-wp-block gb-responsive-632526-identifier\">Pentru a men\u021bine rata de anulare sc\u0103zut\u0103 ca v\u00e2nz\u0103tor Amazon, un lucru este esen\u021bial: <strong>o bun\u0103 gestionare a stocurilor<\/strong>! Datorit\u0103 digitaliz\u0103rii, multe procese pot fi realizate automat: Sistemele inteligente, de exemplu, prognozeaz\u0103 v\u00e2nz\u0103rile a\u0219teptate pentru s\u0103pt\u0103m\u00e2nile urm\u0103toare \u0219i avertizeaz\u0103 atunci c\u00e2nd <strong>stocul<\/strong> se epuizeaz\u0103.<\/p><p class=\"theme-wp-block gb-responsive-345524-identifier\">\u0218i mai bine: Cine \u00ee\u0219i <strong>conecteaz\u0103 automat sistemul intern de gestionare a stocurilor<\/strong> la Amazon, evit\u0103 suprav\u00e2nz\u0103rile acolo unde acestea apar \u0219i men\u021bine astfel rata de anulare \u00eenainte de \u00eendeplinire sc\u0103zut\u0103 de la sine. \u00cen plus, comercian\u021bii ar trebui s\u0103 urm\u0103reasc\u0103 \u00een special <strong>evolu\u021bia v\u00e2nz\u0103rilor produselor populare<\/strong>. Dac\u0103 se contureaz\u0103 o cre\u0219tere a v\u00e2nz\u0103rilor sau se dezvolt\u0103 chiar un <strong>trend de cump\u0103rare<\/strong> pe Amazon pentru unul dintre aceste produse, poate fi recomandat s\u0103 se creasc\u0103 din timp cantit\u0103\u021bile din stoc. De asemenea, exist\u0103 solu\u021bii inteligente care v\u0103 fac via\u021ba mai u\u0219oar\u0103. Cu <a href=\"https:\/\/www.sellerlogic.com\/ro\/business-analytics-tool-amazon\/\">SELLERLOGIC Business Analytics<\/a> se pot identifica bestseller-uri \u0219i a\u0219a-numitele \u201eShelf Warmers\u201d \u00een c\u00e2teva secunde, astfel \u00eenc\u00e2t nu doar c\u0103 se pot evita anul\u0103rile, ci \u0219i v\u00e2nz\u0103rile pot fi crescute eficient.<\/p><p class=\"theme-wp-block gb-responsive-399066-identifier\">Implementarea unor astfel de procese nu este doar consumatoare de timp, ci \u0219i costisitoare. \u00cen plus, v\u00e2nz\u0103torii, pentru a expedia singuri, au nevoie de tot mai mult personal pe m\u0103sur\u0103 ce v\u00e2nz\u0103rile cresc. Cei care nu pot sau nu doresc s\u0103 aloce aceste resurse ar trebui s\u0103 <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/indeplinit-de-amazon-pentru-cine-este-potrivit-amazon-fba\/\">foloseasc\u0103 programul FBA de la Amazon<\/a>. Nu doar c\u0103 astfel se acoper\u0103 \u00eentreaga gestionare a livr\u0103rilor \u2013 de la stocare la ambalare \u0219i p\u00e2n\u0103 la expediere. De asemenea, comercian\u021bii nu trebuie s\u0103 se mai \u00eengrijoreze de multe dintre <strong>metricele exigente<\/strong> care, pe l\u00e2ng\u0103 rata de anulare \u00eenainte de \u00eendeplinire, joac\u0103 un rol \u00een Buy Box.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-69984-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-120593-identifier\">Se \u00eent\u00e2mpl\u0103 ca clien\u021bii s\u0103 doreasc\u0103 s\u0103 anuleze comanda lor \u0219i s\u0103 se adreseze direct v\u00e2nz\u0103torului. Acest lucru poate avea diverse motive, de exemplu, dac\u0103 doresc s\u0103 returneze doar o parte din comand\u0103, dar doresc s\u0103 continue s\u0103 cumpere cealalt\u0103 parte. Dac\u0103 comerciantul r\u0103spunde \u0219i anuleaz\u0103 comanda, aceasta se contabilizeaz\u0103 \u00een rata de anulare \u00eenainte de \u00eendeplinire. <strong>Prin urmare, clien\u021bii ar trebui \u00eentotdeauna s\u0103 fie ruga\u021bi s\u0103 urmeze calea oficial\u0103 prin contul lor de client Amazon \u0219i s\u0103 anuleze comanda acolo.<\/strong> Dac\u0103 doar o parte trebuie anulat\u0103, comerciantul poate rezolva acest lucru printr-o rambursare par\u021bial\u0103. O excep\u021bie o reprezint\u0103 doar e-mailurile cu subiectul \u201eCerere de anulare a comenzii de la clientul Amazon &#8230;\u201d \u2013 aici Amazon recunoa\u0219te automat c\u0103 este vorba despre o solicitare de anulare din partea clientului.<\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-585377-identifier\">Concluzie: \u00centotdeauna s\u0103 ave\u021bi un ochi pe rata de anulare!<\/h2><p class=\"theme-wp-block gb-responsive-628043-identifier\">O rat\u0103 de anulare prea mare \u00eenainte de \u00eendeplinirea comenzilor este problematic\u0103 pe mai multe niveluri: Se pierd <strong>venituri<\/strong>, clientul probabil c\u0103 nu va comanda a doua oar\u0103 de la dumneavoastr\u0103 \u0219i Amazon v\u0103 va penaliza de asemenea \u2013 \u00een cazul dep\u0103\u0219irii <strong>limitei de 2,5%<\/strong>, poate chiar cu dezactivarea contului dumneavoastr\u0103 de v\u00e2nz\u0103tor.<\/p><p class=\"theme-wp-block gb-responsive-501728-identifier\">\u00cen general, rata de anulare pe Amazon ar trebui s\u0103 <strong>tind\u0103 spre 0%<\/strong>. Numai atunci ave\u021bi \u0219anse bune la Buy Box Amazon sau la un clasament sus. Deoarece anul\u0103rile din partea v\u00e2nz\u0103torului sunt de obicei cauzate de lipsa stocului, ar trebui s\u0103 investi\u021bi \u00eentr-o gestionare profesional\u0103 a stocurilor \u0219i s\u0103 o conecta\u021bi automat la Amazon. Astfel se previn suprav\u00e2nz\u0103rile \u0219i cantit\u0103\u021bile sunt controlate constant.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-761271-identifier\">\u00centreb\u0103ri frecvente<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1723813545480\"><strong class=\"schema-faq-question\"><strong>Ce este anularea?<\/strong><\/strong> <p class=\"schema-faq-answer\">\u00cen principiu, rata de anulare indic\u0103 c\u00e2te rezerv\u0103ri sau tranzac\u021bii planificate au fost, \u00een cele din urm\u0103, anulate \u00een raport cu toate rezerv\u0103rile sau tranzac\u021biile planificate. Dar ce \u00eenseamn\u0103 anulare la Amazon? Anularea are aici o semnifica\u021bie diferit\u0103. La Amazon, rata de anulare (sau rata de anulare) este num\u0103rul anul\u0103rilor din partea comerciantului online \u00een ultimele \u0219apte zile.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1723813568672\"><strong class=\"schema-faq-question\"><strong>Care este limita ratei de anulare \u00eenainte de \u00eendeplinirea unui comerciant (Amazon)?<\/strong><\/strong> <p class=\"schema-faq-answer\">Pentru a evita blocarea contului, rata de anulare trebuie s\u0103 fie sub 2,5%. Totu\u0219i, \u00eentr-o afacere s\u0103n\u0103toas\u0103 \u00een comer\u021bul online, care \u00ee\u0219i gestioneaz\u0103 bine stocurile, aceasta tinde mai degrab\u0103 spre 0%.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1723813604932\"><strong class=\"schema-faq-question\"><strong>Ce dezavantaje are o rat\u0103 de anulare mare \u00een comer\u021bul electronic?<\/strong><\/strong> <p class=\"schema-faq-answer\">O rat\u0103 de anulare mare este \u2013 \u00een special pentru comercian\u021bii Amazon \u2013 dezavantajoas\u0103. Pe de o parte, anul\u0103rile nu \u00eenseamn\u0103 doar o pierdere de venituri pentru comercian\u021bi, ci \u0219i pentru platforma de comer\u021b electronic, deoarece ambele pierd comisioane din v\u00e2nzare. De asemenea, acestea duc la nemul\u021bumirea clien\u021bilor, motiv pentru care ace\u0219tia se ab\u021bin de la alte achizi\u021bii \u0219i se \u00eendreapt\u0103 spre concuren\u021b\u0103.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1723813640003\"><strong class=\"schema-faq-question\"><strong>Ce pot face pentru a men\u021bine rata de anulare sc\u0103zut\u0103?<\/strong><\/strong> <p class=\"schema-faq-answer\">Cele mai multe anul\u0103ri din partea v\u00e2nz\u0103torilor se datoreaz\u0103 stocurilor goale. De aceea, investi\u021bi timp \u0219i energie \u00eentr-o gestionare solid\u0103 a stocurilor sau c\u0103uta\u021bi un instrument sau un furnizor de servicii care s\u0103 preia aceast\u0103 sarcin\u0103 pentru dumneavoastr\u0103.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-848607-identifier has-small-font-size\">Credite pentru imagini \u00een ordinea imaginilor: \u00a9 \u0410\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440 \u0411\u0430\u0439\u0434\u0443 \u2013 stock.adobe.com<a href=\"https:\/\/www.sellerlogic.com\/ro\/amazon-dynamic-repricing-tool\/\"><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Comanda intr\u0103 \u2013 dar livrarea bunului nu este posibil\u0103. Nu este un scenariu pl\u0103cut, nici pentru client, nici pentru comerciant. Deoarece, pe l\u00e2ng\u0103 faptul c\u0103 o anulare duce la pierderi financiare, aceast\u0103 situa\u021bie nu este tocmai favorabil\u0103 pentru fidelizarea clien\u021bilor. Comercian\u021bii Amazon se confrunt\u0103 \u00eens\u0103 cu o problem\u0103 suplimentar\u0103: a\u0219a-numita\u00a0rata de anulare \u00eenainte de \u00eendeplinirea<\/p>\n","protected":false},"author":3,"featured_media":54353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1287],"tags":[],"class_list":["post-226614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-totul-despre-buy-box"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Calcula\u021bi rata de anulare: Totul despre rata de anulare \u00eenainte de \u00eendeplinire<\/title>\n<meta name=\"description\" content=\"Calcula\u021bi rata de anulare: La Amazon, rata de anulare \u00eenainte de \u00eendeplinire este un indicator important al performan\u021bei v\u00e2nz\u0103torului. 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Iat\u0103 cum se face.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/ro\/blog\/calculati-rata-de-anulare-si-imbunatatiti-performanta-vanzatorului-sfaturi-pentru-comerciantii-amazon-inclusiv-formula-de-calcul\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-30T10:47:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/06\/16125634\/stornoquote-berechnen.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/calculati-rata-de-anulare-si-imbunatatiti-performanta-vanzatorului-sfaturi-pentru-comerciantii-amazon-inclusiv-formula-de-calcul\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/calculati-rata-de-anulare-si-imbunatatiti-performanta-vanzatorului-sfaturi-pentru-comerciantii-amazon-inclusiv-formula-de-calcul\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Calcula\u021bi rata de anulare \u0219i \u00eembun\u0103t\u0103\u021bi\u021bi performan\u021ba v\u00e2nz\u0103torului \u2013 Sfaturi pentru comercian\u021bii Amazon (inclusiv formula de calcul)\",\"datePublished\":\"2020-06-30T10:47:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/calculati-rata-de-anulare-si-imbunatatiti-performanta-vanzatorului-sfaturi-pentru-comerciantii-amazon-inclusiv-formula-de-calcul\/\"},\"wordCount\":1841,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/calculati-rata-de-anulare-si-imbunatatiti-performanta-vanzatorului-sfaturi-pentru-comerciantii-amazon-inclusiv-formula-de-calcul\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/06\/16125634\/stornoquote-berechnen.jpeg\",\"articleSection\":[\"Totul despre Buy Box\"],\"inLanguage\":\"ro-RO\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/calculati-rata-de-anulare-si-imbunatatiti-performanta-vanzatorului-sfaturi-pentru-comerciantii-amazon-inclusiv-formula-de-calcul\/\",\"url\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/calculati-rata-de-anulare-si-imbunatatiti-performanta-vanzatorului-sfaturi-pentru-comerciantii-amazon-inclusiv-formula-de-calcul\/\",\"name\":\"Calcula\u021bi rata de anulare: Totul despre rata de anulare \u00eenainte de \u00eendeplinire\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/calculati-rata-de-anulare-si-imbunatatiti-performanta-vanzatorului-sfaturi-pentru-comerciantii-amazon-inclusiv-formula-de-calcul\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/calculati-rata-de-anulare-si-imbunatatiti-performanta-vanzatorului-sfaturi-pentru-comerciantii-amazon-inclusiv-formula-de-calcul\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/06\/16125634\/stornoquote-berechnen.jpeg\",\"datePublished\":\"2020-06-30T10:47:00+00:00\",\"description\":\"Calcula\u021bi rata de anulare: La Amazon, rata de anulare \u00eenainte de \u00eendeplinire este un indicator important al performan\u021bei v\u00e2nz\u0103torului. 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Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/author\/robinbals\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/calculati-rata-de-anulare-si-imbunatatiti-performanta-vanzatorului-sfaturi-pentru-comerciantii-amazon-inclusiv-formula-de-calcul\/#faq-question-1723813545480\",\"position\":1,\"url\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/calculati-rata-de-anulare-si-imbunatatiti-performanta-vanzatorului-sfaturi-pentru-comerciantii-amazon-inclusiv-formula-de-calcul\/#faq-question-1723813545480\",\"name\":\"Ce este anularea?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u00cen principiu, rata de anulare indic\u0103 c\u00e2te rezerv\u0103ri sau tranzac\u021bii planificate au fost, \u00een cele din urm\u0103, anulate \u00een raport cu toate rezerv\u0103rile sau tranzac\u021biile planificate. Dar ce \u00eenseamn\u0103 anulare la Amazon? Anularea are aici o semnifica\u021bie diferit\u0103. La Amazon, rata de anulare (sau rata de anulare) este num\u0103rul anul\u0103rilor din partea comerciantului online \u00een ultimele \u0219apte zile.\",\"inLanguage\":\"ro-RO\"},\"inLanguage\":\"ro-RO\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/calculati-rata-de-anulare-si-imbunatatiti-performanta-vanzatorului-sfaturi-pentru-comerciantii-amazon-inclusiv-formula-de-calcul\/#faq-question-1723813568672\",\"position\":2,\"url\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/calculati-rata-de-anulare-si-imbunatatiti-performanta-vanzatorului-sfaturi-pentru-comerciantii-amazon-inclusiv-formula-de-calcul\/#faq-question-1723813568672\",\"name\":\"Care este limita ratei de anulare \u00eenainte de \u00eendeplinirea unui comerciant (Amazon)?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Pentru a evita blocarea contului, rata de anulare trebuie s\u0103 fie sub 2,5%. Totu\u0219i, \u00eentr-o afacere s\u0103n\u0103toas\u0103 \u00een comer\u021bul online, care \u00ee\u0219i gestioneaz\u0103 bine stocurile, aceasta tinde mai degrab\u0103 spre 0%.\",\"inLanguage\":\"ro-RO\"},\"inLanguage\":\"ro-RO\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/calculati-rata-de-anulare-si-imbunatatiti-performanta-vanzatorului-sfaturi-pentru-comerciantii-amazon-inclusiv-formula-de-calcul\/#faq-question-1723813604932\",\"position\":3,\"url\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/calculati-rata-de-anulare-si-imbunatatiti-performanta-vanzatorului-sfaturi-pentru-comerciantii-amazon-inclusiv-formula-de-calcul\/#faq-question-1723813604932\",\"name\":\"Ce dezavantaje are o rat\u0103 de anulare mare \u00een comer\u021bul electronic?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"O rat\u0103 de anulare mare este \u2013 \u00een special pentru comercian\u021bii Amazon \u2013 dezavantajoas\u0103. 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De asemenea, acestea duc la nemul\u021bumirea clien\u021bilor, motiv pentru care ace\u0219tia se ab\u021bin de la alte achizi\u021bii \u0219i se \u00eendreapt\u0103 spre concuren\u021b\u0103.\",\"inLanguage\":\"ro-RO\"},\"inLanguage\":\"ro-RO\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/calculati-rata-de-anulare-si-imbunatatiti-performanta-vanzatorului-sfaturi-pentru-comerciantii-amazon-inclusiv-formula-de-calcul\/#faq-question-1723813640003\",\"position\":4,\"url\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/calculati-rata-de-anulare-si-imbunatatiti-performanta-vanzatorului-sfaturi-pentru-comerciantii-amazon-inclusiv-formula-de-calcul\/#faq-question-1723813640003\",\"name\":\"Ce pot face pentru a men\u021bine rata de anulare sc\u0103zut\u0103?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Cele mai multe anul\u0103ri din partea v\u00e2nz\u0103torilor se datoreaz\u0103 stocurilor goale. 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Dar ce \u00eenseamn\u0103 anulare la Amazon? Anularea are aici o semnifica\u021bie diferit\u0103. La Amazon, rata de anulare (sau rata de anulare) este num\u0103rul anul\u0103rilor din partea comerciantului online \u00een ultimele \u0219apte zile.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/calculati-rata-de-anulare-si-imbunatatiti-performanta-vanzatorului-sfaturi-pentru-comerciantii-amazon-inclusiv-formula-de-calcul\/#faq-question-1723813568672","position":2,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/calculati-rata-de-anulare-si-imbunatatiti-performanta-vanzatorului-sfaturi-pentru-comerciantii-amazon-inclusiv-formula-de-calcul\/#faq-question-1723813568672","name":"Care este limita ratei de anulare \u00eenainte de \u00eendeplinirea unui comerciant (Amazon)?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Pentru a evita blocarea contului, rata de anulare trebuie s\u0103 fie sub 2,5%. Totu\u0219i, \u00eentr-o afacere s\u0103n\u0103toas\u0103 \u00een comer\u021bul online, care \u00ee\u0219i gestioneaz\u0103 bine stocurile, aceasta tinde mai degrab\u0103 spre 0%.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/calculati-rata-de-anulare-si-imbunatatiti-performanta-vanzatorului-sfaturi-pentru-comerciantii-amazon-inclusiv-formula-de-calcul\/#faq-question-1723813604932","position":3,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/calculati-rata-de-anulare-si-imbunatatiti-performanta-vanzatorului-sfaturi-pentru-comerciantii-amazon-inclusiv-formula-de-calcul\/#faq-question-1723813604932","name":"Ce dezavantaje are o rat\u0103 de anulare mare \u00een comer\u021bul electronic?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"O rat\u0103 de anulare mare este \u2013 \u00een special pentru comercian\u021bii Amazon \u2013 dezavantajoas\u0103. Pe de o parte, anul\u0103rile nu \u00eenseamn\u0103 doar o pierdere de venituri pentru comercian\u021bi, ci \u0219i pentru platforma de comer\u021b electronic, deoarece ambele pierd comisioane din v\u00e2nzare. De asemenea, acestea duc la nemul\u021bumirea clien\u021bilor, motiv pentru care ace\u0219tia se ab\u021bin de la alte achizi\u021bii \u0219i se \u00eendreapt\u0103 spre concuren\u021b\u0103.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/calculati-rata-de-anulare-si-imbunatatiti-performanta-vanzatorului-sfaturi-pentru-comerciantii-amazon-inclusiv-formula-de-calcul\/#faq-question-1723813640003","position":4,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/calculati-rata-de-anulare-si-imbunatatiti-performanta-vanzatorului-sfaturi-pentru-comerciantii-amazon-inclusiv-formula-de-calcul\/#faq-question-1723813640003","name":"Ce pot face pentru a men\u021bine rata de anulare sc\u0103zut\u0103?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Cele mai multe anul\u0103ri din partea v\u00e2nz\u0103torilor se datoreaz\u0103 stocurilor goale. De aceea, investi\u021bi timp \u0219i energie \u00eentr-o gestionare solid\u0103 a stocurilor sau c\u0103uta\u021bi un instrument sau un furnizor de servicii care s\u0103 preia aceast\u0103 sarcin\u0103 pentru dumneavoastr\u0103.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/posts\/226614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/comments?post=226614"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/posts\/226614\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/media\/54353"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/media?parent=226614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/categories?post=226614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/tags?post=226614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}