{"id":226617,"date":"2022-01-26T15:32:19","date_gmt":"2022-01-26T15:32:19","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/studii-si-statistici-amazon-pentru-vanzatori-toate-dezvoltarile-relevante-din-ultimii-cativa-ani\/"},"modified":"2022-01-26T15:32:19","modified_gmt":"2022-01-26T15:32:19","slug":"studii-si-statistici-amazon-pentru-vanzatori-toate-dezvoltarile-relevante-din-ultimii-cativa-ani","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/studii-si-statistici-amazon-pentru-vanzatori-toate-dezvoltarile-relevante-din-ultimii-cativa-ani\/","title":{"rendered":"Studii \u0219i statistici Amazon pentru v\u00e2nz\u0103tori \u2013 toate dezvolt\u0103rile relevante din ultimii c\u00e2\u021biva ani"},"content":{"rendered":"

Cump\u0103r\u0103turile online au devenit \u00een ultimii doi ani o parte esen\u021bial\u0103 a vie\u021bii de zi cu zi pentru mul\u021bi oameni. Acest lucru este demonstrat de studiile \u0219i statisticile Amazon, care au fost realizate dup\u0103 2020, \u0219i se reflect\u0103, desigur, \u0219i \u00een succesul unor companii precum Amazon, OTTO, eBay, Walmart etc. Totu\u0219i, Amazon iese \u00een eviden\u021b\u0103 ca un c\u00e2\u0219tig\u0103tor clar \u00een compara\u021bie direct\u0103 cu ceilal\u021bi gigan\u021bi ai comer\u021bului electronic. \u00cen aceast\u0103 postare de blog, ne propunem s\u0103 analiz\u0103m mai atent evolu\u021bia Amazon, desigur \u0219i din perspectiva v\u00e2nz\u0103torilor Amazon. C\u0103ci o astfel de cre\u0219tere rapid\u0103 \u2013 mai ales \u00eentr-un timp at\u00e2t de scurt \u2013 nu poate avea, de obicei, doar aspecte pozitive.<\/p>

Orientarea c\u0103tre clien\u021bi \u00eenvinge \u2013 Ascensiunea Amazonului<\/h2>

Exist\u0103 numeroase studii \u0219i articole Amazon care se ocup\u0103 cu ascensiunea companiei de la o libr\u0103rie din garaj la cea mai mare pia\u021b\u0103 din lume, iar toate studiile ajung la aceea\u0219i concluzie: Amazon cre\u0219te ne\u00eencetat.<\/p>

Cre\u0219terea exponen\u021bial\u0103 a gigantului online devine evident\u0103 \u00een special \u00een curba de cre\u0219tere din ultimii 10 ani. \u00cen 2010, comerciantul cu livrare a realizat o cifr\u0103 de afaceri de 34,2 miliarde USD. Zece ani mai t\u00e2rziu (2020), aceasta a fost de 386,1 miliarde USD, de peste zece ori mai mult.<\/p>

\"Toate<\/figure>

Cauza acestui lucru este, printre altele, conducerea companiei, care se concentreaz\u0103 pe orientarea c\u0103tre clien\u021bi \u0219i reinvestirea profitului \u00een companie pentru a stimula cre\u0219terea.<\/p>

Printre aceste dou\u0103 elemente, \u00een ultimii \u0219ase ani, au dus la o cre\u0219tere semnificativ\u0103 a cifrei de afaceri la Amazon, a\u0219a cum arat\u0103 statistica. \u00cen special anul 2020 \u2013 stimulat de boom-ul global al comer\u021bului electronic cauzat de pandemie \u2013 a fost foarte profitabil pentru Amazon. Cifra de afaceri a crescut cu 33% fa\u021b\u0103 de anul precedent. Germania a fost unul dintre cele mai de succes pie\u021be pentru Amazon, cu 29,6 miliarde USD.<\/p>

\u00cen anul 2010, Amazon a realizat o cifr\u0103 de afaceri de 34,2 miliarde USD. Zece ani mai t\u00e2rziu (2020), aceasta a fost de 386,1 miliarde USD, de peste zece ori mai mult.<\/p><\/blockquote>

O astfel de tendin\u021b\u0103 nu poate continua, desigur, la nesf\u00e2r\u0219it. Potrivit Marketplace Pulse, o companie specializat\u0103 \u00een evaluarea datelor din domeniul comer\u021bului electronic, curba (cel pu\u021bin \u00een spa\u021biul american) s-a stabilizat \u0219i acum se \u00eenregistreaz\u0103 \u201edoar\u201d o cre\u0219tere regulat\u0103.<\/p>

\"Studiile<\/figure>

Mai mul\u021bi clien\u021bi = mai mult\u0103 concuren\u021b\u0103<\/h2>

Dar ce \u00eenseamn\u0103 aceast\u0103 cre\u0219tere pentru v\u00e2nz\u0103torii de pe pia\u021b\u0103? \u00cen general, este un semn bun c\u00e2nd platforma pe care se v\u00e2nd produsele genereaz\u0103 mai mult\u0103 cifr\u0103 de afaceri ca niciodat\u0103. Comercian\u021bii beneficiaz\u0103 direct de cre\u0219terea num\u0103rului de clien\u021bi.<\/p>

Exist\u0103 acum 1,9 milioane de v\u00e2nz\u0103tori activi Amazon. 240.000 v\u00e2nd pe Amazon.de.<\/p><\/blockquote>

Aceasta \u00eenseamn\u0103 \u00eens\u0103, de asemenea, c\u0103 fiecare v\u00e2nz\u0103tor trebuie s\u0103 se impun\u0103 \u00eempotriva mult mai multor concuren\u021bi. La nivel mondial, exist\u0103 acum aproximativ 9,7 milioane de v\u00e2nz\u0103tori Amazon, 1,9 milioane v\u00e2nd activ pe platform\u0103 \u0219i 240.000 se afl\u0103 \u00een Germania. \u0218i aceasta este doar concuren\u021ba direct\u0103 pe Amazon. Boom-ul comer\u021bului electronic s-a extins, desigur, \u0219i pe alte platforme. De\u0219i acestea nu sunt la fel de de succes ca liderul de pia\u021b\u0103, ofer\u0103 clien\u021bilor alte avantaje.<\/p>

De exemplu, platforma Etsy \u00ee\u0219i atrage clien\u021bii printr-o specializare \u00een produse handmade \u0219i creative. O tactic\u0103 care s-a dovedit eficient\u0103 \u0219i care a permis companiei o cre\u0219tere de 818 milioane de dolari (2019) la 1,72 miliarde de dolari (2020).<\/p>

\"Studiile<\/figure>

Cum se impune cineva \u00eempotriva unei astfel de concuren\u021be mari?<\/h3>

V\u00e2nzarea pe Amazon nu a fost niciodat\u0103 u\u0219oar\u0103 \u0219i a devenit, din cauza concuren\u021bei ridicate, cu adev\u0103rat mai dificil\u0103 \u00een ultimii doi ani \u2013 potrivit Oberlo<\/a>, \u00een primul trimestru din 2021 s-au al\u0103turat 283.000 de noi v\u00e2nz\u0103tori.<\/p>

\"Num\u0103rul<\/figure>

O modalitate de a te impune pe o pia\u021b\u0103 at\u00e2t de competitiv\u0103 este utilizarea unui software inteligent, care permite automatizarea proceselor enervante (dar necesare). Fun Fact: Amazon nu procedeaz\u0103 diferit la sf\u00e2r\u0219itul zilei, a\u0219a cum ne arat\u0103 aceast\u0103 grafic\u0103.<\/p>

\"Studiile<\/figure>

Optimizarea pre\u021burilor<\/h4>

Pre\u021bul final este cea mai important\u0103 metric\u0103 pentru a c\u00e2\u0219tiga Buy Box \u0219i, astfel, pentru a ob\u021bine o vizibilitate foarte mare a propriilor produse pe pagina de detalii a produsului. Cu toate acestea, pre\u021bul final al produselor pe Amazon se schimb\u0103 constant, ceea ce face ca o prelucrare manual\u0103 s\u0103 fie practic imposibil\u0103.<\/p>

Repricer de la SELLERLOGIC nu doar c\u0103 asigur\u0103 o pondere mare a Buy Box, ci \u0219i c\u0103 v\u0103 vinde produsele la cel mai \u00eenalt pre\u021b posibil. Mai multe informa\u021bii g\u0103si\u021bi aici<\/a>.<\/p>\n

\"SL<\/a><\/figure><\/div>\n

Preten\u021bii de rambursare din erori FBA<\/h4>

De\u0219i Amazon angajeaz\u0103 acum mai mul\u021bi robo\u021bi dec\u00e2t angaja\u021bi umani, oamenii sunt totu\u0219i cei care iau deciziile \u00een depozitele de m\u0103rfuri. \u0218i oamenii fac gre\u0219eli. Acest lucru nu este neap\u0103rat r\u0103u. Este doar inacceptabil ca dumneavoastr\u0103, ca v\u00e2nz\u0103tor, s\u0103 pl\u0103ti\u021bi pentru gre\u0219elile care se \u00eent\u00e2mpl\u0103 \u00een depozit cu produsele dumneavoastr\u0103.<\/p>

Software Lost & Found de la SELLERLOGIC identific\u0103 erorile FBA cu p\u00e2n\u0103 la 18 luni \u00een urm\u0103. Ulterior, aceste erori sunt procesate de echipa noastr\u0103 de succes al clien\u021bilor, care apoi ia leg\u0103tura cu Amazon \u00eempreun\u0103 cu dumneavoastr\u0103 pentru a-\u0219i sus\u021bine preten\u021bia de rambursare. Mai multe informa\u021bii g\u0103si\u021bi aici<\/a>.<\/p>

Lan\u021buri de aprovizionare blocate<\/h2>

Ceea ce a fost deja vizibil pe parcursul \u00eentregului an a devenit deosebit de evident de Cr\u0103ciunul din 2021: lan\u021burile interna\u021bionale de aprovizionare nu au f\u0103cut fa\u021b\u0103 cererii mari, ceea ce a dus la pre\u021buri foarte mari \u0219i o logistic\u0103 extrem de lent\u0103. Pe l\u00e2ng\u0103 dezechilibrul men\u021bionat, au jucat un rol important \u0219i al\u021bi factori, cum ar fi lipsa de for\u021b\u0103 de munc\u0103, manevrele de naviga\u021bie nefavorabile \u00een Canalul Suez, \u00eenchiderile portuare \u0219i taifunurile. \u00cen special pe rutele din Asia c\u0103tre Europa \u0219i\/sau America, acest lucru s-a resim\u021bit prin cre\u0219terea pre\u021burilor \u0219i o logistic\u0103 mai lent\u0103.<\/p>

\u00cen ultimele 18 luni, pre\u021burile pentru transportul maritim din Asia c\u0103tre Europa au crescut cu 700 de procente. \u00cen Statele Unite, acestea au crescut anul trecut cu 900 de procente.<\/p><\/blockquote>

Pentru ruta Asia \u2013 Europa, pre\u021burile sunt \u00een prezent de 16.000 de dolari pentru un container de 40 de picioare (\u00eencep\u00e2nd cu ianuarie 2022). Cu 18 luni \u00een urm\u0103, acela\u0219i container costa aproximativ 2000 de dolari. Pentru industria logistic\u0103 \u0219i companiile de transport maritim, aceasta este, desigur, un vis devenit realitate \u2013 din punct de vedere financiar, cel pu\u021bin. Ca antreprenor, \u00eens\u0103, trebuie s\u0103 \u00ee\u021bi po\u021bi permite aceste pre\u021buri ridicate.<\/p>

\"Studiile<\/figure>

Acela\u0219i joc se desf\u0103\u0219oar\u0103 \u0219i \u00een Statele Unite; \u00een 2021, pre\u021burile pentru transportul maritim al bunurilor din China au crescut de cinci ori. Comparativ cu pre\u021burile de dinainte de pandemie, pre\u021burile sunt de zece ori mai mari. Tarifele de transport pentru containere au crescut de la 1.500 de dolari (la \u00eenceputul anului 2020) la peste 20.000 de dolari (septembrie 2021). La sf\u00e2r\u0219itul anului 2021, pre\u021burile au sc\u0103zut din nou, iar acum se afl\u0103 la 15.000 de dolari.<\/p>

\"Studiile<\/figure>

\u00cen Europa produc?<\/h3>

\u00centrebarea pe care \u0219i-o pun v\u00e2nz\u0103torii de ceva vreme, chiar \u00eenainte de pandemie, devine mai relevant\u0103 ca niciodat\u0103 din cauza acestei probleme a lan\u021burilor de aprovizionare: Merit\u0103 s\u0103 produci \u00een Europa?<\/p>

Costurile de produc\u021bie \u00een Europa sunt mult mai mari dec\u00e2t \u00een Asia, \u00eens\u0103 costurile de livrare sunt mult mai mici, iar calitatea este de obicei superioar\u0103. Un alt avantaj al produc\u021biei \u201elocale\u201d este c\u0103 o c\u0103l\u0103torie \u00een str\u0103in\u0103tate \u00een Europa (de exemplu, pentru a inspecta bunurile sau pentru a cunoa\u0219te personal produc\u0103torii) este mai ieftin\u0103 \u0219i necesit\u0103 mai pu\u021bin timp dec\u00e2t o c\u0103l\u0103torie \u00een Asia. \u00cen plus, produc\u021bia \u00een Europa, datorit\u0103 distan\u021bei de livrare reduse, este, de asemenea, mai sustenabil\u0103 din punct de vedere ecologic \u2013 un alt factor care, cu marketingul potrivit, poate fi transformat \u00een mai multe v\u00e2nz\u0103ri.<\/p>

\u0218i ce fac vendorii?<\/h2>

Aceast\u0103 \u00eentrebare este r\u0103spuns\u0103 de un studiu Amazon recent realizat de Pattern \u0219i Profitero, EMEA Amazon Vendor Survey<\/a>, \u00een care 56 de m\u0103rci sunt chestionate cu privire la provoc\u0103rile \u0219i oportunit\u0103\u021bile din Europa \u0219i Orientul Mijlociu.<\/p>

De men\u021bionat este c\u0103 foarte multe m\u0103rci v\u00e2nd prin mai multe canale, de exemplu, prin alte platforme de comer\u021b electronic (48,2 procente). Dintre aceste platforme, eBay este cea mai popular\u0103 (39,3 procente), dar \u0219i Cdiscount se descurc\u0103 bine (25,2 procente).<\/p>

\"Mul\u021bi<\/figure>

De asemenea, este interesant nivelul de satisfac\u021bie al vendorilor fa\u021b\u0103 de gigantul online. Mai pu\u021bin de jum\u0103tate (45 de procente) dintre toate p\u0103r\u021bile chestionate au declarat c\u0103 rela\u021bia lor cu Amazon este \u201epu\u021bin pozitiv\u0103\u201d. 25 de procente au indicat o rela\u021bie neutr\u0103, iar 25 de procente \u0219i-au descris rela\u021bia ca fiind \u201epu\u021bin negativ\u0103\u201d.<\/p>

Motivele pentru acest rezultat modest sunt problemele cu erodarea pre\u021burilor (59 de procente), o logistic\u0103 prea scump\u0103 \u0219i complicat\u0103 din partea Amazon (85,2 procente), prea pu\u021bin spa\u021biu \u00een depozite (66,1 procente) \u0219i \u00eentreruperile \u00een lan\u021bul de aprovizionare (50 de procente).<\/p>

Probabil c\u0103 \u00een urm\u0103torii ani, unii vendorii se vor g\u00e2ndi s\u0103 adopte o strategie hibrid\u0103 \u0219i s\u0103 v\u00e2nd\u0103 at\u00e2t ca v\u00e2nz\u0103tori, c\u00e2t \u0219i ca vendorii.<\/p>

Studiile \u0219i statisticile Amazon \u2013 Concluzie<\/h2>

Amazon, ca gigant al comer\u021bului electronic, a c\u00e2\u0219tigat mul\u021bi clien\u021bi \u00een ultimii ani. Dumneavoastr\u0103, ca v\u00e2nz\u0103tor, beneficia\u021bi, desigur, direct de baza de clien\u021bi \u00een continu\u0103 expansiune. Cu toate acestea, cre\u0219terea rapid\u0103 are, desigur, \u0219i ca rezultat faptul c\u0103 trebuie s\u0103 v\u0103 impune\u021bi \u00eempotriva mult mai multor concuren\u021bi. Mul\u021bi v\u00e2nz\u0103tori Amazon apeleaz\u0103 \u00een astfel de cazuri la software.<\/p>

Punctele de congestie din lan\u021burile de aprovizionare (\u00een special din Asia c\u0103tre Vest) s-au resim\u021bit de asemenea \u00eenc\u0103 de la \u00eenceputul pandemiei, dar au atins un v\u00e2rf la sf\u00e2r\u0219itul anului 2021, care \u2013 cel pu\u021bin \u00een Europa \u2013 nu s-a diminuat \u00eenc\u0103. O alternativ\u0103 sustenabil\u0103, care devine din ce \u00een ce mai atractiv\u0103 pentru v\u00e2nz\u0103torii de comer\u021b electronic din Germania: a produce local.<\/p>

Amazon-Vendorii se confrunt\u0103 \u00een prezent \u0219i cu probleme similare, eviden\u021biate fiind logistica complicat\u0103 \u0219i costisitoare a Amazon, lipsa de spa\u021biu de depozitare, blocajele din lan\u021burile de aprovizionare \u0219i eroziunea pre\u021burilor.<\/p>

<\/meta>Credite pentru imagini \u00een ordinea imaginilor: Fig. 1, 2, 3 \u0219i 6 @ marketplacepulse.com \/ Fig. 4 @ cbinsights.com \/ Fig. 5 @ fbx.freightos.com \/ Fig. 7 @ pattern.com; profitero.com<\/p>","protected":false},"excerpt":{"rendered":"

Cump\u0103r\u0103turile online au devenit \u00een ultimii doi ani o parte esen\u021bial\u0103 a vie\u021bii de zi cu zi pentru mul\u021bi oameni. Acest lucru este demonstrat de studiile \u0219i statisticile Amazon, care au fost realizate dup\u0103 2020, \u0219i se reflect\u0103, desigur, \u0219i \u00een succesul unor companii precum Amazon, OTTO, eBay, Walmart etc. Totu\u0219i, Amazon iese \u00een eviden\u021b\u0103<\/p>\n","protected":false},"author":6,"featured_media":18632,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1329,1311],"tags":[],"class_list":["post-226617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instrumente-pentru-vanzatorii-amazon","category-vanzarea-pe-amazon"],"yoast_head":"\nAmazon: Statistici: Studii pentru V\u00e2nz\u0103tori<\/title>\n<meta name=\"description\" content=\"Statistici \u0219i studii Amazon: Aceste 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