{"id":226620,"date":"2021-12-23T16:21:56","date_gmt":"2021-12-23T16:21:56","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-retargeting-atingerea-clientilor-in-afara-amazon-cu-targetarea-corecta\/"},"modified":"2021-12-23T16:21:56","modified_gmt":"2021-12-23T16:21:56","slug":"amazon-retargeting-atingerea-clientilor-in-afara-amazon-cu-targetarea-corecta","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-retargeting-atingerea-clientilor-in-afara-amazon-cu-targetarea-corecta\/","title":{"rendered":"Amazon Retargeting \u2013 atingerea clien\u021bilor \u00een afara Amazon cu targetarea corect\u0103"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-497066-identifier\">\u0218tia\u021bi c\u0103 cu Amazon Retargeting pute\u021bi convinge poten\u021bialii clien\u021bi s\u0103 cumpere mult mai u\u0219or dec\u00e2t dac\u0103 \u00eei l\u0103sa\u021bi pur \u0219i simplu s\u0103 plece? \u00cen medie, dureaz\u0103 \u00eentre \u0219ase \u0219i \u0219apte zile p\u00e2n\u0103 c\u00e2nd cump\u0103r\u0103torii fac o achizi\u021bie dup\u0103 prima c\u0103utare a produsului. Prin intermediul Retargeting-ului, pute\u021bi promova produsele dumneavoastr\u0103 \u00een aceast\u0103 fereastr\u0103 de timp crucial\u0103 at\u00e2t pe Amazon, c\u00e2t \u0219i \u00een afara acestuia, astfel \u00eenc\u00e2t s\u0103 conduce\u021bi clien\u021bii c\u0103tre finalizarea achizi\u021biei.<\/p><p class=\"theme-wp-block gb-responsive-813080-identifier\">Nu a trecut at\u00e2t de mult timp de c\u00e2nd doar furnizorii aveau posibilitatea de a difuza reclame Amazon Retargeting. Dar din mijlocul anului 2020, Amazon ofer\u0103 comercian\u021bilor online Retargeting ca o op\u021biune suplimentar\u0103 pentru a difuza anun\u021buri c\u0103tre grupuri \u021bint\u0103 clar definite.<\/p><p class=\"theme-wp-block gb-responsive-164226-identifier\">Cum pute\u021bi utiliza aceast\u0103 form\u0103 de publicitate \u00een favoarea dumneavoastr\u0103 \u0219i de c\u00e2nd merit\u0103 s\u0103 folosi\u021bi aceste anun\u021buri?<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-390905-identifier\" id=\"was-ist-amazon-retargeting-und-wie-funktioniert-das\">Ce este Amazon Retargeting \u0219i cum func\u021bioneaz\u0103?<\/h2><p class=\"theme-wp-block gb-responsive-225161-identifier\">Cu siguran\u021b\u0103 a\u021bi observat de mai multe ori c\u0103, la c\u00e2teva minute sau ore dup\u0103 o c\u0103utare de produs pe Amazon sau \u00eentr-un magazin online, vede\u021bi reclame pentru paginile de produse vizitate sau produse similare. \u00cen acest moment, mul\u021bi se simt observa\u021bi sau chiar asculta\u021bi de Facebook \u0219i altele (\u00eenfrico\u0219\u0103tor!). De fapt, totul este mult mai simplu: reclamele de retargeting au fost difuzate c\u0103tre dumneavoastr\u0103 ca persoan\u0103 \u021bint\u0103, deoarece a\u021bi fost de acord cu prelucrarea datelor dumneavoastr\u0103 \u00een contul dumneavoastr\u0103 de Facebook, Google sau Amazon.<\/p><p class=\"theme-wp-block gb-responsive-275461-identifier\">Retargeting este o form\u0103 de publicitate programatic\u0103. \u00cen acest proces, locurile de publicitate sunt atribuite advertiserilor dincolo de limitele magazinului online, pentru a readuce clien\u021bii \u00eenc\u0103 interesa\u021bi \u00een c\u0103l\u0103toria lor de cump\u0103rare \u0219i a finaliza achizi\u021bia. Totu\u0219i, Retargeting nu este o inven\u021bie a Amazon. Mai mult, Amazon a lansat reclamele de retargeting pentru v\u00e2nz\u0103tori mult mai t\u00e2rziu dec\u00e2t, de exemplu, gigantii internetului Facebook \u0219i Google.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-411627-identifier is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"theme-wp-block gb-responsive-20549-identifier\">Retargeting-ul este un proces de urm\u0103rire \u00een marketingul online, prin care vizitatorii unui site web \u2013 de obicei un magazin online \u2013 sunt marca\u021bi \u0219i apoi aborda\u021bi cu publicitate \u021bintit\u0103 pe alte site-uri web.<\/p>\n<cite><a href=\"https:\/\/de.wikipedia.org\/wiki\/Retargeting\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wikipedia<\/a><\/cite><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-233782-identifier\" id=\"wie-wird-der-kunde-genau-angesprochen\">Cum este abordat exact clientul?<\/h3><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-322434-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-586261-identifier\">Interesa\u021bii viziteaz\u0103 pagina dumneavoastr\u0103 de produs.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-517022-identifier\">Dar pleac\u0103 f\u0103r\u0103 a finaliza achizi\u021bia\u2026<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-730480-identifier\">Ei v\u0103d reclama produselor dumneavoastr\u0103 \u00een timp ce navigheaz\u0103\u2026<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-293857-identifier\">Interesul de cump\u0103rare este reaprins\u2026<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-163306-identifier\">Clien\u021bii preg\u0103ti\u021bi s\u0103 cumpere adaug\u0103 produsul \u00een co\u0219!<\/li><\/ol><\/div><div class=\"wp-block-image gb-responsive-478096-identifier\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Amazon-Retargeting-on-Facebook-So-geht-Retargeting.jpg\" alt=\"amazon retargeting on facebook - so geht retargeting\" class=\"wp-image-17733\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Amazon-Retargeting-on-Facebook-So-geht-Retargeting-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Amazon-Retargeting-on-Facebook-So-geht-Retargeting.jpg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-528627-identifier\">Cu Amazon Retargeting, v\u0103 concentra\u021bi a\u0219adar pe persoanele care au vizitat anumite pagini de produse sau care au cump\u0103rat produse de la dumneavoastr\u0103 \u00een trecut.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-227006-identifier\" id=\"welche-werbemoglichkeiten-stehen-ihnen-auf-amazon-uberhaupt-zur-verfugung\">Ce op\u021biuni de publicitate ave\u021bi la dispozi\u021bie pe Amazon?<\/h3><p class=\"theme-wp-block gb-responsive-725392-identifier\">M\u0103surile de retargeting pot \u00eencepe doar atunci c\u00e2nd exist\u0103 suficient trafic pe paginile de detalii ale produselor. Pentru aceasta, trebuie s\u0103 desf\u0103\u0219ura\u021bi, de obicei, <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/\">campanii PPC<\/a>. Amazon reune\u0219te mai multe servicii de publicitate pentru a permite advertiserilor s\u0103 \u00ee\u0219i promoveze propriile produse \u0219i branduri. \u00cenainte de a \u00eencepe, dorim s\u0103 facem o mic\u0103 excursie \u00een termenii pe care \u00eei folosim mai jos.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-268844-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-350917-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/publicitate-pe-amazon-in-2025-tot-ce-trebuie-sa-stii\/\">Amazon Advertising<\/a> este platforma de publicitate a Amazon, prin care pute\u021bi crea \u0219i difuza anun\u021buri pe Amazon.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-869355-identifier\">PPC \u00eenseamn\u0103 Pay-per-Click \u0219i se refer\u0103 la campaniile publicitare \u00een care pl\u0103ti\u021bi per clic.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-756861-identifier\">CPC este o abreviere pentru Cost-per-Click \u0219i se refer\u0103 la metoda de facturare \u00een sine.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-307242-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/de-la-coloana-publicitara-la-era-digitala-cum-beneficiezi-de-amazon-dsp\/\">DSP \u00eenseamn\u0103 Demand Side Platform<\/a>. DSP este un software care permite advertiserilor s\u0103 fac\u0103 publicitate \u021bintit\u0103 pe alte site-uri web \u00een afara Amazon, s\u0103 desf\u0103\u0219oare campanii de retargeting Amazon \u0219i s\u0103 creeze propriile audien\u021be, cum ar fi Audien\u021bele Advertiser sau Audien\u021bele Lookalike.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-128533-identifier\">Targeting-ul este un proces prin care utilizatorii sunt aborda\u021bi \u00een func\u021bie de preferin\u021bele \u0219i inten\u021biile lor de c\u0103utare, at\u00e2t pe Amazon, c\u00e2t \u0219i \u00een afara acestuia. Amazon Advertising permite doar targetarea pe baza cuvintelor cheie, produselor \u0219i a audien\u021belor limitate (bazate pe interese, inten\u021bii de cump\u0103rare, loca\u021bie etc.).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-967733-identifier\">Targeting bazat pe utilizatori \u2013 Utilizatorul X a vizitat pagina de detalii a produsului Y sau are anumite interese \u0219i este targetat pe baza acestor informa\u021bii \u0219i abordat cu publicitate.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-537815-identifier\">Retargeting-ul este un proces prin care poten\u021bialii cump\u0103r\u0103tori sunt aborda\u021bi din nou dup\u0103 vizitarea paginii dumneavoastr\u0103 de produs, pentru a finaliza achizi\u021bia. Prin intermediul Amazon Retargeting, pot fi aborda\u021bi \u0219i clien\u021bi care, de exemplu, s-au ar\u0103tat interesa\u021bi de un produs concurent, datorit\u0103 Audien\u021belor Lookalike.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-141785-identifier\">Aceste op\u021biuni de publicitate le ave\u021bi ca comerciant online pe Amazon:<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-333029-identifier\" id=\"sponsored-products\">Produse sponsorizate<\/h4><p class=\"theme-wp-block gb-responsive-373993-identifier\">Cele mai populare anun\u021buri la comercian\u021bii online de pe Amazon. Produsele sponsorizate sunt anun\u021buri bazate pe cuvinte cheie \u0219i ASIN, care \u00eembun\u0103t\u0103\u021besc vizibilitatea produselor individuale \u00een rezultatele c\u0103ut\u0103rii \u0219i pe paginile de detalii ale produselor. Facturarea se face pe baza CPC.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-954686-identifier\"><img decoding=\"async\" width=\"844\" height=\"742\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products.png\" alt=\"Retargeting pe Amazon \u2013 Produse sponsorizate\" class=\"wp-image-17726\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products-407x358.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products-768x675.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h4 class=\"theme-wp-block wp-block-heading gb-responsive-441041-identifier\" id=\"sponsored-brands\">Produse sponsorizate<\/h4><p class=\"theme-wp-block gb-responsive-633607-identifier\">Produsele sponsorizate sunt potrivite pentru cre\u0219terea notoriet\u0103\u021bii m\u0103rcii \u0219i apar \u00een rezultatele c\u0103ut\u0103rii \u0219i pe paginile produselor de pe pia\u021b\u0103. Publicitarul are posibilitatea de a-\u0219i promova marca \u00een partea de sus a rezultatelor cu trei produse \u0219i cu logo-ul m\u0103rcii prin intermediul Produselor sponsorizate. Clien\u021bii pot fi redirec\u021biona\u021bi c\u0103tre o pagin\u0103 de destina\u021bie sau c\u0103tre magazin. Facturarea se face pe baza CPC.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-225037-identifier\"><img decoding=\"async\" width=\"844\" height=\"486\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands.png\" alt=\"Pixelul de remarketing Amazon - Anun\u021buri Produse sponsorizate\" class=\"wp-image-17720\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands-407x234.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands-768x442.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h4 class=\"theme-wp-block wp-block-heading gb-responsive-470153-identifier\" id=\"sponsored-display-ads\">Anun\u021buri de afi\u0219are sponsorizate<\/h4><p class=\"theme-wp-block gb-responsive-558421-identifier\">Diferen\u021ba dintre anun\u021burile de afi\u0219are sponsorizate \u0219i produsele \u0219i m\u0103rci sponsorizate const\u0103 \u00een modul de difuzare a anun\u021burilor. Produsele \u0219i m\u0103rci sponsorizate sunt bazate pe cuvinte cheie \u0219i apar doar pe Amazon. Anun\u021burile de afi\u0219are sponsorizate utilizeaz\u0103 date \u0219i interese bazate pe utilizatori \u0219i pot fi difuzate \u0219i \u00een afara Amazon. Astfel, anun\u021burile de afi\u0219are sponsorizate au o acoperire mai mare, ajung la client acolo unde se afl\u0103 \u0219i pot fi folosite \u0219i pe Amazon pentru retargeting. Facturarea se face pe baza CPC.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-888858-identifier\" id=\"werbemittel-von-amazon-dsp\">Materiale publicitare de la Amazon DSP<\/h3><p class=\"theme-wp-block gb-responsive-15348-identifier\">A\u0219a cum am men\u021bionat deja, DSP este o tehnologie care permite difuzarea anun\u021burilor prin publicitate programatic\u0103 \u0219i \u00een afara Amazon. Pentru publicitatea programatic\u0103, locurile media, adic\u0103 spa\u021biile publicitare, pot fi achizi\u021bionate \u00een afara Amazon. Nu trebuie s\u0103 fi\u021bi v\u00e2nz\u0103tor Amazon pentru a putea difuza anun\u021buri DSP.<\/p><p class=\"theme-wp-block gb-responsive-848078-identifier\">Pentru ca anun\u021burile s\u0103 ajung\u0103 cu succes la cel mai mare public posibil \u0219i s\u0103 conduc\u0103 la achizi\u021bii, Amazon ofer\u0103 diferite formate. Astfel, ca publicitar, pute\u021bi decide flexibil dac\u0103 dori\u021bi s\u0103 utiliza\u021bi propriile anun\u021buri sau s\u0103 folosi\u021bi materialele publicitare Amazon, cum ar fi \u0219abloanele online pentru anun\u021buri sau constructorul de anun\u021buri video.<\/p><p class=\"theme-wp-block gb-responsive-913090-identifier\">Spre deosebire de anun\u021burile PPC conven\u021bionale, facturarea anun\u021burilor prin DSP se face pe baza CPM (Cost-per-Mile). Amazon subliniaz\u0103 c\u0103, \u00een func\u021bie de pia\u021b\u0103, ar trebui s\u0103 v\u0103 a\u0219tepta\u021bi la un buget minim de aproximativ 35.000 $. Datorit\u0103 faptului c\u0103 anun\u021burile DSP sunt difuzate \u00een afara Amazon, acestea pot fi utilizate pentru retargeting pe Amazon.<\/p><p class=\"theme-wp-block gb-responsive-300820-identifier\">Cu aceste op\u021biuni de publicitate, ave\u021bi ca comerciant online posibilitatea de a \u00eencepe retargeting pe Amazon DSP:<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-971434-identifier\" id=\"display-ads\">Anun\u021buri de afi\u0219are<\/h4><p class=\"theme-wp-block gb-responsive-17283-identifier\">Anun\u021burile de afi\u0219are sunt anun\u021buri care con\u021bin text \u0219i vizualuri cu un buton de apel la ac\u021biune (CTA) \u0219i conduc c\u0103tre o pagin\u0103 de destina\u021bie. Anun\u021burile sunt de obicei plasate \u00een partea de sus sau lateral\u0103 sau chiar \u00een con\u021binutul unei pagini web. Aici g\u0103si\u021bi un <a href=\"https:\/\/advertising.amazon.com\/de-de\/library\/guides\/display-advertising?ref_=a20m_us_p_dsp_faq_blg_da\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ghid pentru crearea anun\u021burilor de afi\u0219are<\/a> precum \u0219i <a href=\"https:\/\/advertising.amazon.com\/de-de\/library\/guides\/display-ads-examples?ref_=a20m_us_lbr_gd_dispad_gd_daex\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">cele mai bune exemple de vizualuri \u0219i elemente CTA<\/a>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-375387-identifier\" id=\"audio-ads\">Anun\u021buri audio<\/h4><p class=\"theme-wp-block gb-responsive-456738-identifier\">Dac\u0103 dori\u021bi s\u0103 completa\u021bi strategia dvs. de publicitate prin afi\u0219are cu publicitate audio, Amazon ofer\u0103 \u0219i aceast\u0103 form\u0103 de publicitate. Anun\u021burile audio pot avea \u00eentre 10 \u0219i 30 de secunde \u0219i sunt difuzate la intervale regulate \u00een pauzele dintre melodii pe Amazon Music.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-548942-identifier\" id=\"video-ads\">Anun\u021buri video<\/h4><p class=\"theme-wp-block gb-responsive-600446-identifier\">Anun\u021burile video sunt disponibile pentru m\u0103rci, comercian\u021bi \u0219i agen\u021bii. Publicitarii pot difuza aceste anun\u021buri indiferent dac\u0103 v\u00e2nd sau nu produse pe Amazon. Anun\u021burile sunt afi\u0219ate fie \u00eenainte, fie \u00een mijlocul con\u021binutului de streaming Amazon.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-534876-identifier\" id=\"dynamik-in-der-schaltung-der-anzeigen\">Dinamic\u0103 \u00een difuzarea anun\u021burilor<\/h3><p class=\"theme-wp-block gb-responsive-212182-identifier\">Dori\u021bi mai mult\u0103 dinamic\u0103 \u00een difuzarea anun\u021burilor de retargeting? Amazon DSP ofer\u0103 aceast\u0103 op\u021biune sub form\u0103 de formate de anun\u021buri dinamice \u0219i responsive \u2013 Anun\u021buri dinamice de comer\u021b electronic (DEA) \u0219i Creatives responsive de comer\u021b electronic (REC). Astfel, Amazon sprijin\u0103 comercian\u021bii online, permi\u021b\u00e2ndu-le s\u0103 profite de experien\u021ba gigantului online f\u0103r\u0103 prea mult efort din partea lor.<\/p><p class=\"theme-wp-block gb-responsive-55413-identifier\">\u00cen utilizarea DEA-urilor, Amazon caut\u0103 elemente optime pentru anun\u021buri, baz\u00e2ndu-se pe datele produsului fiec\u0103rei ASIN, \u0219i testeaz\u0103 diferite variante ale imaginilor, textelor, layout-urilor \u0219i designului pentru a ob\u021bine cele mai bune rezultate cu plas\u0103rile.<\/p><p class=\"theme-wp-block gb-responsive-408041-identifier\">Urm\u0103torii parametri sunt extrasi \u0219i afi\u0219a\u021bi automat de la produsul Amazon respectiv:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-431923-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-7676-identifier\">Titlul produsului<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-988921-identifier\">Imaginea produsului<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-518957-identifier\">Logo-ul Prime<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-521781-identifier\">Pre\u021bul<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-503012-identifier\">Recenzii<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-930528-identifier\">\u0219i butonul de apel la ac\u021biune<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-251814-identifier\">Un ghid foarte cuprinz\u0103tor despre vizualuri, plasarea anun\u021burilor, politicile \u0219i procesul de aprobat <a href=\"https:\/\/advertising.amazon.com\/de-de\/resources\/ad-specs\/ecommerce?ref_=a20m_us_spcs_ecm\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00eel g\u0103si\u021bi aici pe Amazon<\/a>.<\/p><div class=\"wp-block-image gb-responsive-606578-identifier\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"500\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140547\/amazon-retargeting-campaign-DEA.jpeg\" alt=\"Campania de retargeting Amazon cu Anun\u021buri dinamice de comer\u021b electronic (DEA)\" class=\"wp-image-17710\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140547\/amazon-retargeting-campaign-DEA-407x339.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140547\/amazon-retargeting-campaign-DEA.jpeg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-161178-identifier\" id=\"welche-targeting-optionen-stehen-ihnen-bei-amazon-retargeting-zur-verfugung\">Ce op\u021biuni de targetare ave\u021bi disponibile la retargetingul Amazon?<\/h3><h4 class=\"theme-wp-block wp-block-heading gb-responsive-228702-identifier\" id=\"asin-retargeting-product-views\">Retargeting ASIN \u2013 Vizualiz\u0103ri de produse<\/h4><p class=\"theme-wp-block gb-responsive-891270-identifier\">Vizualiz\u0103rile de produse sunt varianta clasic\u0103 pentru anun\u021burile de retargeting \u0219i sunt foarte populare, deoarece promit cel mai mare Return On Ad Spend (ROAS). Un poten\u021bial cump\u0103r\u0103tor vede un produs, dar nu \u00eel cump\u0103r\u0103. Acesta este targetat p\u00e2n\u0103 c\u00e2nd cump\u0103r\u0103 produsul sau iese din re\u021beaua de publicitate.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-148884-identifier\" id=\"asin-retargeting-product-searches\">Retargeting ASIN \u2013 C\u0103ut\u0103ri de produse<\/h4><p class=\"theme-wp-block gb-responsive-101289-identifier\">Un utilizator introduce un anumit cuv\u00e2nt cheie care este legat de ASIN-ul promovat. Pe aceast\u0103 ASIN poate fi configurat un targetare. Cuv\u00e2ntul cheie este \u00eens\u0103 determinat algoritmic de Amazon. Comercian\u021bii online nu au acces la acest proces de selec\u021bie.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-311963-identifier\" id=\"asin-retargeting-brand-views\">Retargeting ASIN \u2013 Vizualiz\u0103ri de marc\u0103<\/h4><p class=\"theme-wp-block gb-responsive-671483-identifier\">Dac\u0103 un utilizator vizualizeaz\u0103 produsele unei m\u0103rci \u00eentr-o anumit\u0103 perioad\u0103 de timp, acesta poate fi publicitat \u00een mod specific.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-363068-identifier\" id=\"asin-retargeting-brand-purchases\">Retargeting ASIN \u2013 Achizi\u021bii de marc\u0103<\/h4><p class=\"theme-wp-block gb-responsive-209571-identifier\">Dac\u0103 un utilizator cump\u0103r\u0103 un produs al unei anumite m\u0103rci \u0219i dori\u021bi s\u0103-i prezenta\u021bi alte produse ale acelea\u0219i m\u0103rci, acesta poate fi, de asemenea, targetat. O op\u021biune care este potrivit\u0103 \u00een special pentru <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/cum-sa-ajungeti-la-clientii-potriviti-cu-anunturile-amazon-display-inclusiv-instructiuni-pas-cu-pas\/\">produse de cross- \u0219i up-selling<\/a>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-781386-identifier\" id=\"asin-retargeting-product-purchases\">Retargeting ASIN \u2013 Achizi\u021bii de produse<\/h4><p class=\"theme-wp-block gb-responsive-798139-identifier\">Un utilizator comand\u0103 un produs de consum, cum ar fi suplimentele alimentare, care pot fi comandate din nou la intervale regulate. Astfel, acesta poate fi publicitat \u00een mod specific prin retargeting Amazon, pentru a-l \u00eencuraja s\u0103 fac\u0103 reordonarea c\u00e2t mai repede posibil.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-862483-identifier\" id=\"asin-retargeting-similarities-product-views\">Retargeting ASIN \u2013 Vizualiz\u0103ri de produse similare<\/h4><p class=\"theme-wp-block gb-responsive-699982-identifier\">Dac\u0103 un utilizator vizualizeaz\u0103 produse similare ale altor m\u0103rci, se poate configura un targetare pentru aceasta. Totu\u0219i, algoritmul Amazon decide care ASIN-uri sunt selectate.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-93676-identifier\" id=\"asin-retargeting-competitor-conquesting\">Retargeting ASIN \u2013 Conquista concuren\u021bei<\/h4><p class=\"theme-wp-block gb-responsive-869853-identifier\">Conquista concuren\u021bei este o op\u021biune similar\u0103 cu retargetingul Vizualiz\u0103rilor de produse similare. \u00cens\u0103 aici ave\u021bi posibilitatea de a selecta \u00een mod specific anumite ASIN-uri. La Vizualiz\u0103rile de produse similare, Amazon se ocup\u0103 de aceasta pentru dumneavoastr\u0103.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-11279-identifier\" id=\"mit-welchen-kosten-ist-bei-amazon-retargeting-zu-rechnen\">Cu ce costuri trebuie s\u0103 v\u0103 a\u0219tepta\u021bi la retargetingul Amazon?<\/h2><p class=\"theme-wp-block gb-responsive-48702-identifier\">\u00cen general, pl\u0103ti\u021bi pentru publicitatea pe Amazon doar atunci c\u00e2nd un utilizator face clic pe anun\u021bul dvs. (CPC \u2013 Cost Per Click). La Amazon DSP, pl\u0103ti\u021bi pentru difuzarea anun\u021bului c\u0103tre un num\u0103r de persoane X. Se vorbe\u0219te despre \u201efacturare bazat\u0103 pe impresii\u201d \u2013 CPM \u2013 Cost Per Mille, adic\u0103 pentru fiecare 1.000 de vizualiz\u0103ri.<\/p><p class=\"theme-wp-block gb-responsive-563121-identifier\">Spre deosebire de publicitatea Amazon, la Amazon DSP ave\u021bi nu doar posibilitatea de a utiliza procedura de Self Service, ci \u0219i procedura de Managed Service. \u00cen cadrul procedurii de Self Service, ave\u021bi control total asupra campaniei dvs. publicitare \u0219i nu se percep taxe de administrare. Pentru serviciile gestionate, ave\u021bi nevoie \u00een general de un buget minim de aproximativ 10.000 EUR. \u00cen cadrul acestui serviciu, Amazon creeaz\u0103 anun\u021burile pentru comerciantul online \u0219i vi se ofer\u0103 un <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/cum-sa-ajungeti-la-clientii-potriviti-cu-anunturile-amazon-display-inclusiv-instructiuni-pas-cu-pas\/\">manager de campanie<\/a> pentru asisten\u021b\u0103.<\/p><p class=\"theme-wp-block gb-responsive-894981-identifier\">Informa\u021bii precise despre cum s\u0103 v\u0103 \u00eenscrie\u021bi pentru Amazon DSP pute\u021bi ob\u021bine <a href=\"https:\/\/advertising.amazon.com\/de-de\/solutions\/products\/amazon-dsp?tag=googhydr-20&amp;hvadid=448098134638&amp;hvpos=&amp;hvexid=&amp;hvnetw=g&amp;hvrand=4567055610199769961&amp;hvpone=&amp;hvptwo=&amp;hvqmt=b&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9044735&amp;hvtargid=kwd-401268851195&amp;ref=pd_sl_4puf98unj7_b_sspa_ggl_d_de_ct_448098134638\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">direct de la Amazon<\/a>.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-962597-identifier\" id=\"welche-vorteile-hat-amazon-retargeting\">Ce avantaje are retargetingul Amazon?<\/h2><p class=\"theme-wp-block gb-responsive-71449-identifier\">Pentru ce este bun retargetingul?<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-127780-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-285777-identifier\">Retargeting nu se potrive\u0219te doar pentru produse scumpe, care sunt greu de explicat clien\u021bilor \u0219i pentru care au nevoie de mai mult timp pentru a face achizi\u021bia. Propunere: Cu retargeting se poate ob\u021bine o v\u00e2nzare semnificativ mai mare \u0219i \u00een segmentele de pre\u021b mediu sau \u00eentr-o ni\u0219\u0103 \u2013 cu condi\u021bia ca obiectivele s\u0103 fie stabilite corect. Produse de drog\u0103rie precum \u0219amponul sau scutecele sunt un bun exemplu, deoarece sunt promovate bine \u00een timp \u0219i, de obicei, sunt cump\u0103rate din nou.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-18719-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-259390-identifier\">Dar \u0219i \u00een cazul produselor scumpe se aplic\u0103: Cine urm\u0103re\u0219te clien\u021bii preg\u0103ti\u021bi s\u0103 cumpere at\u00e2t de mult timp cu anun\u021burile publicitare \u0219i a\u0219teapt\u0103 p\u00e2n\u0103 devin \u201eslabi\u201d, va avea mai mult succes \u00een a vinde efectiv produsul promovat.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-52605-identifier\">Amazon Retargeting economise\u0219te mult bani datorit\u0103 excluderii complet automatizate a grupurilor \u021bint\u0103 care au cump\u0103rat deja produsul dumneavoastr\u0103.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-887115-identifier\">\u00cen acela\u0219i timp, ave\u021bi posibilitatea ca Amazon s\u0103 exclud\u0103 utilizatorii din campania publicitar\u0103 care au v\u0103zut anun\u021bul \u0219i nu doar acel produs, ci \u0219i unul comparabil din categoria respectiv\u0103. Aceasta economise\u0219te din nou costuri \u0219i aduce totu\u0219i v\u00e2nzarea dorit\u0103.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-689918-identifier\">Retargeting este cel mai bun instrument pentru a redirec\u021biona traficul extern \u00eenapoi pe pagina dumneavoastr\u0103 de produs Amazon. Cu difuzarea anun\u021burilor de retargeting se men\u021bine un ROAS ridicat \u0219i o cre\u0219tere a veniturilor.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-929971-identifier\">Amazon este un partener competent de partea dumneavoastr\u0103 \u0219i este foarte interesat de v\u00e2nz\u0103ri. \u00cen ceea ce prive\u0219te analiza datelor clien\u021bilor, nu exist\u0103 nicio alt\u0103 platform\u0103 publicitar\u0103 care s\u0103 ofere un targeting mai bun \u0219i mai precis.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-683222-identifier\" id=\"fazit\">Concluzie<\/h2><p class=\"theme-wp-block gb-responsive-348050-identifier\">Amazon este MOTORUL DE C\u0102UTARE PENTRU PRODUSE, ceea ce reprezint\u0103 un avantaj foarte mare pentru clien\u021bii de pe pia\u021b\u0103. Dar pentru v\u00e2nz\u0103tori, aceasta \u00eenseamn\u0103 o mare provocare de a se impune \u00eempotriva concuren\u021bei ridicate. Dac\u0103 dori\u021bi s\u0103 ajunge\u021bi mai bine la publicul dumneavoastr\u0103 \u021bint\u0103, difuzarea anun\u021burilor PPC \u0219i de retargeting este esen\u021bial\u0103. Astfel, clien\u021bii pot fi targeta\u021bi \u0219i urm\u0103ri\u021bi cu anun\u021buri individuale \u00een func\u021bie de interesele lor de cump\u0103rare.<\/p><p class=\"theme-wp-block gb-responsive-459123-identifier\">Amazon Retargeting este doar o parte a \u00eentregului. Difuzarea are sens doar atunci c\u00e2nd un poten\u021bial cump\u0103r\u0103tor a vizionat deja un articol Amazon. Asta \u00eenseamn\u0103 c\u0103 trebuie s\u0103 genera\u021bi suficient trafic pe paginile de detaliu ale produsului, astfel \u00eenc\u00e2t Amazon s\u0103 poat\u0103 difuza anun\u021burile \u00een mod eficient.<\/p><p class=\"theme-wp-block gb-responsive-2992-identifier\">Asta \u00eenseamn\u0103 pentru dumneavoastr\u0103 c\u0103 ar trebui s\u0103 considera\u021bi retargetingul doar o coloan\u0103 a \u00eentregului dumneavoastr\u0103 concept de marketing pe Amazon. F\u0103r\u0103 campanii PPC, conceptul nu va func\u021biona foarte probabil \u0219i ve\u021bi pierde mul\u021bi bani din cauza obiectivelor stabilite gre\u0219it.<\/p><p class=\"theme-wp-block gb-responsive-767103-identifier\">Dac\u0103 dori\u021bi s\u0103 investi\u021bi corect bugetul de publicitate, trebuie s\u0103 v\u0103 ocupa\u021bi de Publicitatea Programatic\u0103 sau s\u0103 aduce\u021bi profesioni\u0219ti la bord. Un lucru este clar \u2013 f\u0103r\u0103 marketing va fi foarte dificil s\u0103 ajunge\u021bi la clien\u021bi cu produsele dumneavoastr\u0103.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-679166-identifier\" id=\"faq\">\u00centreb\u0103ri frecvente<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1640245984398\"><strong class=\"schema-faq-question\">Ce este Amazon PPC?<\/strong> <p class=\"schema-faq-answer\">PPC \u00eenseamn\u0103 Pay-per-Click \u0219i se refer\u0103 la campanii publicitare \u00een care pl\u0103ti\u021bi per clic.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1640246404783\"><strong class=\"schema-faq-question\">Ce este Amazon DSP?<\/strong> <p class=\"schema-faq-answer\">DSP \u00eenseamn\u0103 Demand Side Platform. DSP este o tehnologie care permite advertiserilor s\u0103 fac\u0103 publicitate \u021bintit\u0103 pe alte site-uri \u00een afara Amazon, s\u0103 efectueze retargeting \u0219i s\u0103 se adreseze propriilor grupuri \u021bint\u0103, cum ar fi Audien\u021bele Advertiser sau Audien\u021bele Lookalike.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1640246104930\"><strong class=\"schema-faq-question\">Ce este Amazon Retargeting?<\/strong> <p class=\"schema-faq-answer\">Retargeting este o metod\u0103 prin care poten\u021bialii cump\u0103r\u0103tori sunt aborda\u021bi din nou dup\u0103 vizitarea paginii dumneavoastr\u0103 de produs, pentru a finaliza achizi\u021bia.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1640246136866\"><strong class=\"schema-faq-question\">Cum func\u021bioneaz\u0103 Amazon Retargeting?<\/strong> <p class=\"schema-faq-answer\">Prin intermediul Amazon Retargeting, poten\u021bialii dumneavoastr\u0103 clien\u021bi sunt reaminti\u021bi de achizi\u021bie at\u00e2t \u00een interiorul, c\u00e2t \u0219i \u00een afara Amazon.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-737141-identifier has-small-font-size\">Credite pentru imagini \u00een ordinea imaginilor: \u00a9 TarikVision \u2013 stock.adobe.com \/ Captur\u0103 de ecran @ Amazon \/ Captur\u0103 de ecran @ Amazon \/ Captur\u0103 de ecran @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0218tia\u021bi c\u0103 cu Amazon Retargeting pute\u021bi convinge poten\u021bialii clien\u021bi s\u0103 cumpere mult mai u\u0219or dec\u00e2t dac\u0103 \u00eei l\u0103sa\u021bi pur \u0219i simplu s\u0103 plece? \u00cen medie, dureaz\u0103 \u00eentre \u0219ase \u0219i \u0219apte zile p\u00e2n\u0103 c\u00e2nd cump\u0103r\u0103torii fac o achizi\u021bie dup\u0103 prima c\u0103utare a produsului. Prin intermediul Retargeting-ului, pute\u021bi promova produsele dumneavoastr\u0103 \u00een aceast\u0103 fereastr\u0103 de timp crucial\u0103<\/p>\n","protected":false},"author":8,"featured_media":17741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1281],"tags":[],"class_list":["post-226620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicitate-cu-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Anun\u021buri de retargeting pe Amazon pe scurt<\/title>\n<meta name=\"description\" content=\"Anun\u021buri de retargeting cu Amazon: Cum s\u0103 ajunge\u021bi cu succes la clien\u021bii dumneavoastr\u0103 \u0219i ce op\u021biuni de targeting ave\u021bi disponibile? 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