{"id":226638,"date":"2020-01-28T15:30:00","date_gmt":"2020-01-28T15:30:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-seo-cum-sa-optimizati-listarea-dumneavoastra-pentru-un-clasament-optim-pe-amazon\/"},"modified":"2020-01-28T15:30:00","modified_gmt":"2020-01-28T15:30:00","slug":"amazon-seo-cum-sa-optimizati-listarea-dumneavoastra-pentru-un-clasament-optim-pe-amazon","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-seo-cum-sa-optimizati-listarea-dumneavoastra-pentru-un-clasament-optim-pe-amazon\/","title":{"rendered":"Amazon SEO: Cum s\u0103 optimiza\u021bi listarea dumneavoastr\u0103 pentru un clasament optim pe Amazon"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-59001-identifier\">Probabil c\u0103 \u0219ti\u021bi asta: Oferi\u021bi un produs grozav pe Amazon, dar c\u00e2nd c\u0103uta\u021bi pe Amazon, listarea dumneavoastr\u0103 nu apare printre primele rezultate ale c\u0103ut\u0103rii. \u00cen cel mai r\u0103u caz, nu v\u0103 g\u0103si\u021bi nici m\u0103car pe pagina 1. Astfel, \u0219ansa ca acest articol s\u0103 fie cump\u0103rat este extrem de mic\u0103. Pentru c\u0103 cine se uit\u0103 la pagina 2 \u0219i urm\u0103toarele? Cu o bun\u0103 optimizare SEO pe Amazon, pute\u021bi <em><\/em>\u00eembun\u0103t\u0103\u021bi semnificativ listarea dumneavoastr\u0103 \u0219i, prin urmare, clasamentul produsului dumneavoastr\u0103 \u00een cadrul rezultatelor c\u0103ut\u0103rii \u0219i poate chiar s\u0103 ocupa\u021bi primul loc.<\/p><p class=\"theme-wp-block gb-responsive-877522-identifier\">\u00cen special \u00eencep\u0103torii \u00een comer\u021bul online au adesea multe \u00eentreb\u0103ri despre SEO pe Amazon, la care gigantul online nu ofer\u0103 r\u0103spunsuri clare sau ofer\u0103 doar r\u0103spunsuri vagi. De aceea, ne-am uitat mai atent la ce elemente de baz\u0103 ar trebui s\u0103 st\u0103p\u00e2neasc\u0103 fiecare \u0219i ce m\u0103suri contribuie \u00een mod decisiv la optimizarea list\u0103rii pe Amazon.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-165867-identifier\" id=\"was-ist-amazon-seo-2022\">Ce este SEO pe Amazon?<\/h2><p class=\"theme-wp-block gb-responsive-990514-identifier\">\u201eSEO\u201c este acronimul pentru <strong>O<\/strong>ptimizarea <strong>R<\/strong>esultatelor <strong>de<\/strong> <strong>C<\/strong>\u0103utare \u0219i se refer\u0103 la optimizarea textelor \u0219i a paginilor web cu <em><\/em> scopul de a le plasa c\u00e2t mai sus \u00een rezultatele c\u0103ut\u0103rilor, de exemplu, pe Google sau Amazon.<\/p><p class=\"theme-wp-block gb-responsive-480005-identifier\">De obicei, prin SEO se \u00een\u021belege optimizarea pentru Google. Totu\u0219i, o pagin\u0103 web poate fi, de asemenea, preg\u0103tit\u0103 pentru alte motoare de c\u0103utare, cum ar fi c\u0103utarea pe Amazon. SEO este, a\u0219adar, utilizat \u00een principal de comercian\u021bi care doresc s\u0103 creasc\u0103 vizibilitatea list\u0103rii lor pentru utilizatorii c\u0103ut\u0103rii pe Amazon. \u00cen acest context, SEO se refer\u0103 \u00een mod specific la clasamentul organic, adic\u0103 la rezultatele de c\u0103utare nepl\u0103tite.<\/p><p class=\"theme-wp-block gb-responsive-279131-identifier\">Vizibilitatea unui produs este \u00eentotdeauna relativ\u0103: pentru cuv\u00e2ntul cheie A, produsul poate ocupa locul 1, \u00een timp ce pentru cuv\u00e2ntul cheie B poate s\u0103 nu apar\u0103 deloc. Ceea ce conteaz\u0103 este \u00eentotdeauna modul \u00een care algoritmul de c\u0103utare evalueaz\u0103 relevan\u021ba unei list\u0103ri \u00een raport cu o interogare de c\u0103utare. Acesta evalueaz\u0103 relevan\u021ba pe baza diferitelor factori, cum ar fi cuvintele cheie care apar \u00een titlul produsului. Cu c\u00e2t relevan\u021ba este mai mare, cu at\u00e2t este, \u00een general, mai mare \u0219i probabilitatea de cump\u0103rare.<\/p><p class=\"theme-wp-block gb-responsive-353130-identifier\">Aceasta subliniaz\u0103 c\u00e2t de important este SEO pe Amazon \u0219i o plasare c\u00e2t mai sus posibil pentru rata de clic \u0219i probabilitatea de cump\u0103rare <em><\/em> pe o listare.<\/p><p class=\"theme-wp-block gb-responsive-778368-identifier\"><\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-981509-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\t\u00cencepe\u021bi-v\u0103 c\u0103l\u0103toria de la v\u00e2nz\u0103tor la bestseller &#8211; cu SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tOb\u021bine\u021bi un trial gratuit ast\u0103zi \u0219i vede\u021bi cum serviciile potrivite v\u0103 pot duce de la a fi bun la a fi CEL MAI BUN. Nu a\u0219tepta\u021bi. Ac\u021biona\u021bi acum.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">\u00cencepe\u021bi acum<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-17258-identifier\" id=\"wer-sollte-seine-amazon-seo-aufpolieren\">Cine ar trebui s\u0103-\u0219i \u00eembun\u0103t\u0103\u021beasc\u0103 SEO-ul pe Amazon?<\/h2><p class=\"theme-wp-block gb-responsive-14775-identifier\">Cine desf\u0103\u0219oar\u0103 comer\u021b pe pia\u021ba gigantului E-Commerce se confrunt\u0103, de obicei, cu dou\u0103 tipuri de produse: m\u0103rfuri comerciale sau produse cu marc\u0103 proprie. \u00cen timp ce m\u0103rfurile comerciale sunt v\u00e2ndute de ter\u021bi \u0219i sunt adesea produse de marc\u0103, articolele cu marc\u0103 proprie sunt comercializate sub propria marc\u0103. Acest lucru are un impact puternic asupra modului optim de abordare \u00een ceea ce prive\u0219te SEO-ul pe Amazon. Deoarece con\u021binutul \u2013 cum ar fi titlurile produselor sau descrierile \u2013 este gestionat, de obicei, de proprietarul m\u0103rcii.<\/p><p class=\"theme-wp-block gb-responsive-155865-identifier\"><\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-526907-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-423839-identifier\"><strong>Ce este un listing Amazon?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-639098-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">\u00cen ecosistemul Amazon, un listing se refer\u0103 la pagina de detalii a produsului, care func\u021bioneaz\u0103 ca o \u00eenregistrare \u00een catalogul de produse al gigantului E-Commerce. Acolo, clien\u021bii g\u0103sesc toate informa\u021biile relevante pentru a lua o decizie de cump\u0103rare. La Amazon, listingul este format din elemente stabilite, pe care de\u021bin\u0103torul listingului le poate completa conform dorin\u021belor sale:<\/span> <\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-925588-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-752375-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Titlul produsului<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-137425-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Imagine(i) produsului<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-307113-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Marc\u0103<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-990187-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Pre\u021bul produsului<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-369389-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">v\u00e2nz\u0103tor actual<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-875036-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">posibili al\u021bi furnizori<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-113477-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">posibile variante sau informa\u021bii suplimentare precum ajustare, culoare, m\u0103rime<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-410664-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Puncte cheie (dt.: Aufz\u00e4hlungspunkte)<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-786186-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Descrierea produsului<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-81282-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Informa\u021bii despre produs, cum ar fi dimensiuni, func\u021bii, ASIN, rang bestseller etc.<\/span><\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-83438-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">A\u0219adar, listingul este pagina pe care utilizatorul ajunge atunci c\u00e2nd selecteaz\u0103 \u0219i face clic pe un produs \u00een procesul de cump\u0103rare de pe pagina de rezultate a c\u0103ut\u0103rii.<\/span><\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-564386-identifier\">Un exemplu: Dumneavoastr\u0103 ca v\u00e2nz\u0103tor comercializa\u021bi rucsaci pe Amazon \u0219i oferi\u021bi <a href=\"https:\/\/www.amazon.de\/Deuter-Speed-Lite-Rucksack-Cranberry-Maron\/dp\/B074D2DLKS\/ref=sr_1_1_sspa?__mk_de_DE=%C3%85M%C3%85%C5%BD%C3%95%C3%91&amp;crid=TT74NJBEZAB1&amp;keywords=deuter%2Brucksack&amp;qid=1579863366&amp;sprefix=deuter%2Caps%2C177&amp;sr=8-1-spons&amp;spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUExM0JKRElUWVdUTUcxJmVuY3J5cHRlZElkPUEwMjgyODA4M0JZM0lFSkJFQVlHQSZlbmNyeXB0ZWRBZElkPUEwMzAyNDkyUVpKTVk1REpMUlFMJndpZGdldE5hbWU9c3BfYXRmJmFjdGlvbj1jbGlja1JlZGlyZWN0JmRvTm90TG9nQ2xpY2s9dHJ1ZQ&amp;th=1&amp;psc=1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Speed Lite 12 de la Deuter<\/a>. Apoi, de\u021bin\u0103torul m\u0103rcii editeaz\u0103 listingul, \u00een timp ce dumneavoastr\u0103 ad\u0103uga\u021bi oferta dumneavoastr\u0103 pe pagina de produs deja existent\u0103 folosind EAN-ul. Toate ofertele aceluia\u0219i produs sunt listate, a\u0219adar, sub aceea\u0219i pagin\u0103 de produs. Comercian\u021bii individuali concureaz\u0103 apoi pentru c\u00e2\u0219tigarea c\u00e2mpului galben de cump\u0103rare, numit Buy Box. Comercian\u021bii nu au, a\u0219adar, influen\u021b\u0103 asupra clasamentului \u00een cadrul rezultatelor c\u0103ut\u0103rii \u2013 \u0219i adesea trebuie s\u0103 se mul\u021bumeasc\u0103 cu un listing prost optimizat.<\/p><p class=\"theme-wp-block gb-responsive-16275-identifier\">Altceva este \u00een cazul produselor cu marc\u0103 proprie sau ca de\u021bin\u0103tor de marc\u0103. Aici, comercian\u021bii ar trebui s\u0103 se ocupe neap\u0103rat de factorii de clasare \u0219i s\u0103 lucreze activ la SEO-ul lor pe Amazon. Cu aceast\u0103 cuno\u0219tin\u021b\u0103, v\u00e2nz\u0103torii pot \u00eembun\u0103t\u0103\u021bi listingurile \u0219i, \u00een urma unei clas\u0103ri mai bune, pot genera mai multe v\u00e2nz\u0103ri \u0219i mai mult venit. \u00cen continuare, v\u0103 prezent\u0103m sfaturi \u0219i trucuri pentru SEO-ul dumneavoastr\u0103 pe Amazon, pentru a face listingul c\u00e2t mai optim posibil.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-513859-identifier\" id=\"tab-con-9\">Optimizarea SEO pentru v\u00e2nz\u0103torii Amazon: Cum func\u021bioneaz\u0103 clasamentul pe Amazon?<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-940397-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/07\/30111708\/amazon-seo-agentur.jpeg\" alt=\"\" class=\"wp-image-53513\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/07\/30111708\/amazon-seo-agentur-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/07\/30111708\/amazon-seo-agentur-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/07\/30111708\/amazon-seo-agentur.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-647654-identifier\">Scopul Amazon este \u00eentotdeauna v\u00e2nzarea. Deoarece pentru gigantul online este secundar dac\u0103 vinde el \u00eensu\u0219i sau comercian\u021bii s\u0103i. Amazon c\u00e2\u0219tig\u0103 oricum din fiecare v\u00e2nzare realizat\u0103. Pentru optimizare, comercian\u021bii pot folosi acelea\u0219i instrumente ca \u0219i \u00een SEO-ul Google. Cu toate acestea, pe Amazon exist\u0103 o inten\u021bie de c\u0103utare complet diferit\u0103 a clientului. Acesta dore\u0219te s\u0103 g\u0103seasc\u0103 \u0219i s\u0103 cumpere produse. Deoarece, spre deosebire de comer\u021bul cu am\u0103nuntul, nu poate examina direct articolele, paginile de detalii ale produselor au o importan\u021b\u0103 deosebit\u0103. Cuv\u00e2ntul cheie aici este: cuvinte cheie! <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/asa-iti-imbunatatesti-clasamentul-cu-instrumentul-de-cuvinte-cheie-potrivit-pentru-amazon\/\">Cu instrumentul potrivit pentru cuvinte cheie Amazon, cercetarea se face rapid.<\/a> Deoarece algoritmul \u00eentreab\u0103 \u00eentotdeauna: Se potrive\u0219te un rezultat de c\u0103utare cu cererea de c\u0103utare?<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-750066-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-941670-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\"><strong>Excur: Factori de clasare <strong>indirec\u021bi<\/strong><\/strong><\/span><\/p><p class=\"theme-wp-block gb-responsive-49254-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Cu listingul, v\u00e2nz\u0103torii Amazon au un instrument eficient pentru a-\u0219i \u00eembun\u0103t\u0103\u021bi clasamentul \u00een lista de rezultate a c\u0103ut\u0103rii, numit\u0103 SERPs. Alte aspecte, \u00eens\u0103, pot fi influen\u021bate doar indirect printr-un bun SEO pe Amazon. Acestea includ rata de clic (CTR), timpul petrecut pe pagin\u0103 (Time on Page) \u0219i rata de conversie (CR). Cu c\u00e2t aceste metrici sunt mai mari, cu at\u00e2t algoritmul presupune c\u0103 o cerere de c\u0103utare a fost satisf\u0103cut\u0103. Ceea ce, la r\u00e2ndul s\u0103u, cre\u0219te probabilitatea ca \u0219i urm\u0103toarea cerere de c\u0103utare a aceluia\u0219i cuv\u00e2nt cheie sau a unor cuvinte cheie \u00eenrudite s\u0103 fie astfel satisf\u0103cut\u0103.<\/span><\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-776811-identifier\">A\u0219adar, un bun SEO pe Amazon depinde de calitatea informa\u021biilor oferite. Acestea cresc rata de clic \u0219i, prin urmare, conversia. Ceea ce este frumos: \u00een timp ce la Google dureaz\u0103 luni sau chiar ani pentru a-\u021bi \u00eembun\u0103t\u0103\u021bi clasamentul, \u00een SEO-ul pe Amazon, uneori, primele succese sunt vizibile dup\u0103 doar c\u00e2teva minute. Dac\u0103 asta nu este o motiva\u021bie pentru a \u00eencepe chiar ast\u0103zi.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-938011-identifier\" id=\"wie-funktioniert-der-a9-algorithmus-von-amazon\">Cum func\u021bioneaz\u0103 algoritmul A9 de la Amazon?<\/h2><p class=\"theme-wp-block gb-responsive-317164-identifier\">\u00cen primul r\u00e2nd, este important s\u0103 te familiarizezi cu modul de func\u021bionare al A9, algoritmul care st\u0103 la baza motorului de c\u0103utare \u2013 nu \u00een ultimul r\u00e2nd, deoarece acest lucru \u00ee\u021bi poate oferi, la sf\u00e2r\u0219itul zilei, un avantaj fa\u021b\u0103 de ceilal\u021bi comercian\u021bi de pe pia\u021b\u0103 \u0219i poate duce la mai multe v\u00e2nz\u0103ri \u00een total.<\/p><p class=\"theme-wp-block gb-responsive-342934-identifier\">Pentru a efectua o c\u0103utare, motorul de c\u0103utare Amazon determin\u0103 care articole se potrivesc cel mai bine cu cererea de c\u0103utare a clientului \u0219i evalueaz\u0103 rezultatele pe baza performan\u021bei articolului pentru clien\u021bi.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-884215-identifier\" id=\"die-wichtigsten-faktoren-fur-den-a9-algorithmus\">Cei mai importan\u021bi factori de clasare pentru algoritmul A9<\/h3><p class=\"theme-wp-block gb-responsive-149845-identifier\">Algoritmul de c\u0103utare A9 se bazeaz\u0103 pe dou\u0103 principii fundamentale: relevan\u021b\u0103 \u0219i performan\u021b\u0103. Un produs cu o performan\u021b\u0103 de v\u00e2nzare ridicat\u0103 va ocupa cu o probabilitate mai mare un loc frunta\u0219 \u00een rezultatele c\u0103ut\u0103rii Amazon dec\u00e2t un produs cu v\u00e2nz\u0103ri mai mici. De asemenea, o pagin\u0103 de produs care utilizeaz\u0103 cuvintele cheie corespunz\u0103toare cererii de c\u0103utare a clientului este evaluat\u0103 de algoritm ca fiind mai relevant\u0103 \u0219i, prin urmare, va fi probabil plasat\u0103 mai sus.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-504342-identifier\" id=\"relevanz\">Relevan\u021b\u0103<\/h3><h4 class=\"theme-wp-block wp-block-heading gb-responsive-548879-identifier\" id=\"1-produkttitel\">#1: Titlul produsului<\/h4><p class=\"theme-wp-block gb-responsive-953319-identifier\">\u00cen ceea ce prive\u0219te SEO-ul pe Amazon, titlul este esen\u021bial. Titlul ar trebui s\u0103 con\u021bin\u0103 cele mai relevante cuvinte cheie \u0219i s\u0103 includ\u0103 ceea ce ar ap\u0103rea de obicei pe ambalajul produsului. \u00cen cel mai bun caz, numele m\u0103rcii ar trebui s\u0103 fie, de asemenea, inclus \u00een titlu. Acesta este unul dintre primele elemente care atrag aten\u021bia clientului. Chiar \u00eenainte ca acesta s\u0103 fac\u0103 clic pe un listing. De aceea, este extrem de important pentru CTR s\u0103 optimizezi titlul pe Amazon. Aici, comercian\u021bii ar trebui s\u0103 plaseze cel mai important cuv\u00e2nt cheie la \u00eenceput. Informa\u021biile relevante, cum ar fi numele m\u0103rcii, punctele unice de v\u00e2nzare \u0219i caracteristicile esen\u021biale ale produsului ar trebui s\u0103 urmeze. Cu c\u00e2t mai multe cuvinte cheie relevante pot fi incluse \u2013 cu at\u00e2t mai bine.<\/p><div class=\"wp-block-image gb-responsive-614731-identifier\"><figure class=\"theme-wp-block alignright size-full is-resized\"><img decoding=\"async\" width=\"285\" height=\"495\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/01\/23140553\/amazon-seo-so-verbessern-sie-ihr-listing-im-produkttitel-heute.png\" alt=\"Amazon SEO: A\u0219a \u00eembun\u0103t\u0103\u021bi\u021bi listingul \u2013 Crea\u021bi titluri bune pentru produse.\" class=\"wp-image-17619\" style=\"width:177px;height:308px\"><\/figure><\/div><p class=\"theme-wp-block gb-responsive-152333-identifier\">\u00cen mod normal, \u00een Seller Central sunt disponibile p\u00e2n\u0103 la 200 de caractere* pentru a optimiza titlul produsului Amazon. Trebuie s\u0103 se pun\u0103 accentul pe \u00eentrebarea cum poate fi acesta f\u0103cut c\u00e2t mai atractiv \u0219i \u201eclicabil\u201d pentru poten\u021bialul cump\u0103r\u0103tor. Tenden\u021bial, titlurile mai scurte sunt mai des accesate dec\u00e2t cele mai lungi. Amazon recomand\u0103 un maxim de 80 de caractere, dar, \u00een func\u021bie de publicul \u021bint\u0103, 120 p\u00e2n\u0103 la 150 de caractere pot fi, de asemenea, optime. \u00cen acela\u0219i timp, trebuie s\u0103 existe \u0219i loc pentru cuvintele cheie relevante. Prin urmare, lungimea ideal\u0103 a titlului variaz\u0103 \u00een func\u021bie de produs \u0219i categorie.<\/p><p class=\"theme-wp-block gb-responsive-886128-identifier\">Amazon a furnizat, de asemenea, <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/GYTR6SYGFA5E3EQC?language=de_DE&amp;ref=efph_GYTR6SYGFA5E3EQC_cont_G200270100\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">propriile cerin\u021be referitoare la<\/a> titlurile produselor, care includ \u0219i c\u00e2teva criterii de excludere.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-809048-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-4048-identifier\">Titlurile trebuie s\u0103 corespund\u0103 lungimii recomandate pentru categoria produsului dumneavoastr\u0103, inclusiv spa\u021biile.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-284562-identifier\">Titlurile nu trebuie s\u0103 con\u021bin\u0103 fraze publicitare, cum ar fi \u201elivrare gratuit\u0103\u201d sau \u201ecalitate garantat\u0103\u201d.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-806767-identifier\">Titlurile nu trebuie s\u0103 con\u021bin\u0103 caractere decorative (de exemplu: ~ ! * $ ? _ ~ { } # < > | * ; ^ \u00ac \u00a6).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-474198-identifier\">Titlurile trebuie s\u0103 con\u021bin\u0103 informa\u021bii care ajut\u0103 la identificarea produsului, de exemplu \u201e\u00eenc\u0103l\u021b\u0103minte de drume\u021bie\u201d sau \u201eumbrela\u201d.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-99386-identifier\">Iat\u0103 un exemplu de titlu de produs din categoria \u201eAccesorii\u201d, care con\u021bine \u0219i c\u00e2teva criterii de excludere. Titlurile trebuie s\u0103 corespund\u0103 lungimii recomandate pentru categoria produsului dumneavoastr\u0103, inclusiv spa\u021biile&#8230;<\/p><p class=\"theme-wp-block gb-responsive-662148-identifier\">[Marc\u0103] + [Departament] + [Numele produsului] + [M\u0103rime \u0219i culoare] (pentru produse cu varia\u021bii) +<meta charset=\"utf-8\"><\/meta>[Descrierea produsului]<\/p><p class=\"theme-wp-block gb-responsive-520488-identifier\">Exemplu: Ray-Ban + Unisex + Wayfarer + Ochelari de soare<\/p><p class=\"theme-wp-block gb-responsive-308029-identifier\"><\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-330874-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-571391-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">*<strong>Aten\u021bie la num\u0103rul de caractere<\/strong>. Lungimea permis\u0103 a titlului, punctelor cheie etc. poate varia \u00een func\u021bie de categoria produsului. Cine dore\u0219te s\u0103 se asigure c\u0103 descrierea produsului \u0219i altele sunt afi\u0219ate \u0219i g\u0103site f\u0103r\u0103 probleme \u00een c\u0103utare, ar trebui s\u0103 se conformeze cel mai bine <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/help.html?itemID=200270100&amp;language=de_DE&amp;ref=efph_200270100_cont_41\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ghidurilor de stil de la Amazon<\/a>.<\/span><\/p><\/blockquote><h4 class=\"theme-wp-block wp-block-heading gb-responsive-631740-identifier\" id=\"2-bullet-points\">#2: Puncte cheie<\/h4><p class=\"theme-wp-block gb-responsive-448374-identifier\">Pe locul al doilea \u00een analiza SEO pe Amazon se afl\u0103 a\u0219a-numitele puncte cheie, care sunt uneori numite atribute ale produsului. \u00cen Seller Central \u2013 la sec\u021biunea \u201eDescriere\u201d \u2013 pute\u021bi introduce punctele cheie ale produselor dumneavoastr\u0103. Acestea sunt afi\u0219ate sub titlu \u0219i pre\u021b ca puncte de list\u0103. Prin urmare, ele sunt printre primele lucruri care atrag aten\u021bia cump\u0103r\u0103torului. Aceast\u0103 realitate este, de asemenea, recunoscut\u0103 de algoritm, care evalueaz\u0103 punctele cheie ca fiind importante. De aceea, aici ar trebui incluse cele mai importante cuvinte cheie care nu au avut loc \u00een titlul produsului. Este important s\u0103 formula\u021bi clar \u0219i concis, \u00een loc s\u0103 redacta\u021bi epistole lungi &#8211; chiar dac\u0103, \u00een func\u021bie de categorie, sunt permise p\u00e2n\u0103 la 250 de caractere pentru fiecare punct.<\/p><p class=\"theme-wp-block gb-responsive-903175-identifier\">De asemenea, este util s\u0103 v\u0103 g\u00e2ndi\u021bi la o strategie pentru punctele cheie \u00een ansamblu, nu doar pentru un singur punct. Ca prim pas, ar putea fi o scurt\u0103 prezentare a produsului, urmat\u0103 de descrierea accesoriilor incluse \u00een livrare \u0219i a caracteristicilor unice ale produsului. \u00cen cele din urm\u0103, ar mai fi loc pentru alte caracteristici importante \u0219i pentru un apel la ac\u021biune concret (CTA). Astfel, punctele cheie pot reflecta procesul de cump\u0103rare al clientului.<\/p><p class=\"theme-wp-block gb-responsive-982528-identifier\">Ordinea punctelor cheie sau a atributelor este irelevant\u0103 pentru A9, \u00eens\u0103 ar trebui s\u0103 \u021bine\u021bi cont de faptul c\u0103 mul\u021bi clien\u021bi poten\u021biali citesc doar aceste puncte cheie \u0219i nu deruleaz\u0103 mai departe p\u00e2n\u0103 la descrierea produsului. A\u0219adar, lua\u021bi-v\u0103 timp \u0219i alege\u021bi cuvintele cheie cu aten\u021bie.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-268006-identifier\" id=\"3-produktbilder\">#3: Imagini ale produsului<\/h4><p class=\"theme-wp-block gb-responsive-505279-identifier\">Dac\u0103 clasamentul dumneavoastr\u0103 este corect, dar CTR-ul sl\u0103be\u0219te, ar trebui s\u0103 arunca\u021bi o privire atent\u0103 asupra imaginilor produsului. De\u0219i cuvintele cheie nu pot fi incluse aici, imaginile sunt extrem de importante pentru listing \u0219i pentru CTR. Deoarece prima imagine<meta charset=\"utf-8\"><\/meta>\u00een combina\u021bie cu titlul este afi\u0219at\u0103 \u00een rezultatele c\u0103ut\u0103rii \u0219i decide \u00een mare m\u0103sur\u0103 dac\u0103 cump\u0103r\u0103torul face clic pe listingul dumneavoastr\u0103 sau pe cel al concurentului. O conversie sc\u0103zut\u0103 nu trebuie, a\u0219adar, s\u0103 fie neap\u0103rat cauzat\u0103 de un SEO slab pe Amazon.<\/p><p class=\"theme-wp-block gb-responsive-625715-identifier\">De aceea, ar trebui s\u0103 optimiza\u021bi imaginile produselor pentru Amazon. Ar trebui s\u0103 fie de cea mai bun\u0103 calitate posibil\u0103 \u0219i s\u0103 aib\u0103 cel pu\u021bin 1000 x 1000 pixeli. Cu toate acestea, 1600 sau mai mul\u021bi pixeli sunt mai buni, deoarece atunci privitorul poate folosi func\u021bia popular\u0103 de m\u0103rire. 80 p\u00e2n\u0103 la 90 la sut\u0103 din fotografie ar trebui s\u0103 fie ocupat\u0103 de produs. Cu \u0219ase p\u00e2n\u0103 la opt fotografii \u00een Full HD sau format 1:1, mul\u021bi comercian\u021bi au avut experien\u021be bune.<\/p><p class=\"theme-wp-block gb-responsive-934685-identifier\">\u00cenainte de a angaja un fotograf profesionist pentru SEO-ul dvs. pe Amazon, verifica\u021bi mai \u00eent\u00e2i <a href=\"https:\/\/t3n.de\/news\/amazon-ki-loesung-produktbilder-erstellung-1622341\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">cerin\u021bele de imagine pe care le impune Amazon<\/a>, \u00een special pentru imaginea principal\u0103. Aceasta trebuie s\u0103 fie obligatoriu prezent\u0103, altfel algoritmul va ignora \u00eentregul produs. De asemenea, \u00een fundal trebuie s\u0103 fie doar alb pur; logo-uri, rame, filigrane, etichete de pre\u021b, butoane etc. nu sunt permise. \u00centre timp, exist\u0103 \u0219i <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/t3n.de\/news\/amazon-ki-loesung-produktbilder-erstellung-1622341\/\">instrumente de inteligen\u021b\u0103 artificial\u0103 proprii Amazon pentru crearea imaginilor<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-450831-identifier\">\u00cen imaginile urm\u0103toare, comercian\u021bii au mai mult\u0103 libertate. Deoarece prima imagine ar trebui s\u0103 arate produsul \u00een \u00eentregime, este util s\u0103 schimba\u021bi perspectiva \u00een celelalte fotografii. Aici pute\u021bi pune produsul \u00een valoare \u0219i s\u0103 ar\u0103ta\u021bi detalii importante. Texte explicative \u0219i diferite variante de culoare ale articolului sunt aici expres dorite. De asemenea, un videoclip este posibil \u2013 \u0219i, \u00een plus, cre\u0219te \u0219i timpul petrecut pe pagina produsului, ceea ce \u00eent\u0103re\u0219te din nou clasamentul.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-134971-identifier\" id=\"4-produktbeschreibung\">#4: Descrierea produsului<\/h4><p class=\"theme-wp-block gb-responsive-76444-identifier\">Descrierea produsului nu se num\u0103r\u0103 printre cei mai importan\u021bi factori. Totu\u0219i, merit\u0103 s\u0103 optimiza\u021bi descrierea produsului \u00een cadrul SEO-ului Amazon. Deoarece aceasta poate fi factorul decisiv \u00een balan\u021ba conversiei, care transform\u0103 un client indecis \u00eentr-un cump\u0103r\u0103tor convins. C\u00e2mpul corespunz\u0103tor din Seller Central ofer\u0103 p\u00e2n\u0103 la 2000 de caractere. De asemenea, Google indexeaz\u0103 \u0219i paginile de produse Amazon, astfel \u00eenc\u00e2t descrierea produsului poate contribui cu siguran\u021b\u0103 la mai mult trafic din exterior.<\/p><p class=\"theme-wp-block gb-responsive-523756-identifier\">De asemenea, comercian\u021bii ar trebui s\u0103 integreze aici alte cuvinte cheie relevante. Totu\u0219i, accentul se pune cu siguran\u021b\u0103 pe calitatea (psihologic\u0103 de v\u00e2nzare) a con\u021binutului, pe con\u021binutul informativ pentru client \u0219i pe lizibilitatea optim\u0103. Acestea includ, de exemplu, ortografia \u0219i gramatica, o structur\u0103 clar\u0103 sau subtitluri semnificative.<br>Pentru a transforma \u0219i clien\u021bii indeci\u0219i \u00eentr-o v\u00e2nzare, descrierea produsului trebuie s\u0103 fie emo\u021bional\u0103. Comercian\u021bii pot, de exemplu, s\u0103 urmeze <a href=\"https:\/\/de.wikipedia.org\/wiki\/AIDA-Modell\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">modelul AIDA<\/a> \u0219i s\u0103 se \u00eentrebe de ce clientul ar trebui s\u0103 fie interesat de acest produs anume. Cum ar putea, a\u0219adar, descrierea produsului s\u0103 trezeasc\u0103 o dorin\u021b\u0103 concret\u0103 de a de\u021bine produsul din partea clientului? Prin adresarea direct\u0103 \u0219i argumente de v\u00e2nzare prezentate emo\u021bional, acest lucru reu\u0219e\u0219te de obicei cel mai bine.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-311815-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-106342-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\"><strong>Excur: Con\u021binut A+<\/strong><\/span><\/p><p class=\"theme-wp-block gb-responsive-452067-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Prin a\u0219a-numitul <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/amazon-a-plus-content-hohe-conversion-rate\/\">Con\u021binut A+<\/a>, v\u00e2nz\u0103torii pot extinde descrierea unui listing de produs de la 2.000 la 7.000 de caractere. Elemente suplimentare, cum ar fi imagini \u0219i grafice, sunt de asemenea posibile. Acest lucru poate fi util, de exemplu, atunci c\u00e2nd un produs necesit\u0103 multe explica\u021bii, are un design special sau include caracteristici speciale. Chiar \u0219i din perspectiva SEO, exist\u0103 argumente \u00een favoarea acestuia. De\u0219i Amazon nu indexeaz\u0103 Con\u021binutul A+, rata de conversie crescut\u0103 poate avea totu\u0219i un impact pozitiv asupra clasamentului. Cuvintele cheie care altfel nu ar mai avea loc \u00een titlu, puncte bullet, descriere sau backend pot fi integrate aici. Deoarece, spre deosebire de Amazon, Google \u00eenregistreaz\u0103 foarte bine con\u021binutul suplimentar. \u00cen acest fel, pe Amazon, optimizarea cuvintelor cheie a Con\u021binutului A+ poate \u00eembun\u0103t\u0103\u021bi clasamentul organic pe Google.<\/span><\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-39268-identifier\" id=\"performance\">Performan\u021b\u0103<\/h3><p class=\"theme-wp-block gb-responsive-262861-identifier\">Cel mai bun listing nu este de folos dac\u0103, ca v\u00e2nz\u0103tor, nu ave\u021bi o performan\u021b\u0103 bun\u0103. \u00cen acest caz, ve\u021bi putea men\u021bine cu greu un bun clasament pe o perioad\u0103 mai lung\u0103. De aceea, nu ar trebui s\u0103 v\u0103 baza\u021bi exclusiv pe SEO-ul Amazon. De asemenea, factorii de performan\u021b\u0103 joac\u0103 un rol important, iar serviciul dvs. pentru clien\u021bi trebuie s\u0103 corespund\u0103 cerin\u021belor ridicate ale platformei de eCommerce.<\/p><p class=\"theme-wp-block gb-responsive-395587-identifier\"><meta charset=\"utf-8\"><\/meta>Ace\u0219ti factori de performan\u021b\u0103 sunt m\u0103sura\u021bi, de exemplu, prin rata de clic, rata de conversie \u0219i v\u00e2nz\u0103ri. Cine vinde mai mult are mai mult\u0103 vizibilitate cu produsele sale. Acest lucru este de \u00een\u021beles, deoarece multe v\u00e2nz\u0103ri sunt, \u00een fond, un indicator al calit\u0103\u021bii peste medie \u0219i al clien\u021bilor mul\u021bumi\u021bi. Iar Amazon nu iube\u0219te nimic mai mult dec\u00e2t clien\u021bii mul\u021bumi\u021bi. Ce puncte trebuie, a\u0219adar, s\u0103 fie luate \u00een considerare \u00een mod special aici?<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-326397-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-940994-identifier\"><strong>Pre\u021bul produsului<\/strong>: Nu doar pentru algoritm, ci \u0219i pentru client, un pre\u021b competitiv este decisiv. O <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-repricing-strategies\/\">optimizare profesional\u0103 a pre\u021bului<\/a> este, prin urmare, esen\u021bial\u0103.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-828641-identifier\"><strong>Calitatea produsului:<\/strong> Aici nu conteaz\u0103 doar calitatea produsului, ci \u0219i calitatea descrierii produsului. Asigura\u021bi-v\u0103 c\u0103 ambele prezint\u0103 \u00eentotdeauna un nivel ridicat.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-800974-identifier\"><strong>Disponibilitate<\/strong>: Nici Amazon, nici clien\u021bii nu le place c\u00e2nd produsele nu sunt disponibile. \u201e\u00cen prezent, nu este disponibil\u201d nu ar trebui, a\u0219adar, s\u0103 apar\u0103 pe pagina dvs. de detaliu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-564702-identifier\"><strong>Costurile de livrare<\/strong>: Cel mai bine ar fi ca livrarea s\u0103 fie gratuit\u0103 \u2013 dac\u0103 acest lucru nu este posibil, atunci m\u0103car s\u0103 fie c\u00e2t mai ieftin\u0103 posibil.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-588324-identifier\"><strong>Rata de r\u0103spuns<\/strong>: \u00centreb\u0103rile clien\u021bilor trebuie s\u0103 fie r\u0103spunse \u00een termen de 24 de ore. Un serviciu pentru clien\u021bi slab este pedepsit de Amazon cu pierderi de clasament sau chiar cu <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/contul-de-vanzator-amazon-cum-sa-ti-creezi-contul-sa-devii-un-vanzator-de-succes-si-sa-eviti-suspendarea-contului\/\">suspendarea contului<\/a>.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-932179-identifier\"><strong>Rang de bestseller<\/strong>: Asigura\u021bi-v\u0103 c\u0103 v\u0103 \u00eencadra\u021bi produsul \u00een categoria corect\u0103 pentru a putea atinge rangul de bestseller. Acesta v\u0103 ofer\u0103 cu siguran\u021b\u0103 un Push.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-993731-identifier\"><strong>Recenzii<\/strong>: Produsul dvs. ar trebui s\u0103 aib\u0103 multe recenzii recente cu evalu\u0103ri ridicate din partea clien\u021bilor. Ave\u021bi grij\u0103 \u00eens\u0103 la recenziile false.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-640980-identifier\"><strong>Evaluarea v\u00e2nz\u0103torului<\/strong>: Dac\u0103, ca v\u00e2nz\u0103tor, nu ave\u021bi o performan\u021b\u0103 bun\u0103, acest lucru va afecta logic negativ clasamentele listingurilor dvs.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-956747-identifier\"><strong>Rata de returnare \u0219i pl\u00e2ngerile<\/strong>: Cu c\u00e2t mai pu\u021bine, cu at\u00e2t mai bine.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-368465-identifier\"><strong>\u00cenc\u0103lc\u0103ri ale politicilor<\/strong>: C\u00e2t mai pu\u021bine posibil. Cel mai bine ar fi s\u0103 nu ave\u021bi deloc.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-142080-identifier\"><strong>\u00cen plus<\/strong>: Amazon nu face distinc\u021bie \u00een ceea ce prive\u0219te venitul, indiferent de modul \u00een care a fost ob\u021binut. Chiar \u0219i v\u00e2nz\u0103rile generate prin Amazon Ads sau publicitate extern\u0103 cresc vizibilitatea unui produs. Comercian\u021bii ar trebui, a\u0219adar, s\u0103 includ\u0103 neap\u0103rat anun\u021buri PPC \u00een program \u0219i, de exemplu, s\u0103 lanseze <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/produse-sponsorizate-amazon-cum-sa-iti-plasezi-produsele-inaintea-rezultatelor-cautarii-organice\/\">anun\u021buri pentru produse sponsorizate<\/a>.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-345908-identifier\" id=\"amazon-ranking-optimieren-das-backend\">Optimizarea clasamentului Amazon: Backend-ul<\/h2><p class=\"theme-wp-block gb-responsive-576863-identifier\">A\u0219a cum \u00een SEO-ul eCommerce pentru Google, optimizarea c\u0103ut\u0103rii Amazon nu se face doar \u00een frontend. De asemenea, comercian\u021bii pot introduce cuvinte cheie \u00een backend \u0219i astfel pot comunica algoritmului pentru ce termeni de c\u0103utare este relevant listingul respectiv.<\/p><p class=\"theme-wp-block gb-responsive-550624-identifier\">Pentru a optimiza termenii de c\u0103utare din backend-ul Amazon, trebuie totu\u0219i s\u0103 se \u021bin\u0103 cont de anumite aspecte. De exemplu, num\u0103rul maxim permis de 249 de caractere nu trebuie dep\u0103\u0219it. Pentru a economisi spa\u021biu, este de evitat repetarea cuvintelor, \u00een schimb, utilizarea cratimelor este o idee bun\u0103. Astfel, se pot combina diferite variante ale unui cuv\u00e2nt cheie.<\/p><p class=\"theme-wp-block gb-responsive-707124-identifier\">Cu toate acestea, cratimele ar trebui folosite cu aten\u021bie, de exemplu, de fiecare dat\u0103 c\u00e2nd trebuie acoperite multe cuvinte cheie sau variante de scriere diferite. <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/gasirea-introducerea-si-optimizarea-termenilor-de-cautare-din-backend-ul-amazon-iata-cum\/\">Citi\u021bi aici mai multe despre cum s\u0103 g\u0103si\u021bi, s\u0103 introduce\u021bi \u0219i s\u0103 optimiza\u021bi termenii de c\u0103utare din backend-ul Amazon<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-922502-identifier\">Iat\u0103 c\u00e2teva sfaturi pentru alegerea termenilor de c\u0103utare din backend:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-387856-identifier\"><li class=\"theme-wp-block gb-responsive-611688-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Separa\u021bi termenii de c\u0103utare cu spa\u021bii.<\/li><li class=\"theme-wp-block gb-responsive-385245-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Nu introduce\u021bi denumiri de produse precum ASIN-uri, numele m\u0103rcii dvs. sau alte m\u0103rci \u00een c\u00e2mpul pentru termenii de c\u0103utare.<\/li><li class=\"theme-wp-block gb-responsive-578569-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Evita\u021bi afirma\u021bii precum \u201enou\u201d sau \u201eacum la ofert\u0103\u201d.<\/li><li class=\"theme-wp-block gb-responsive-753781-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Nu folosi\u021bi afirma\u021bii subiective precum \u201ecel mai bun\u201d sau \u201euimitor\u201d.<\/li><li class=\"theme-wp-block gb-responsive-228571-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Nu repeta\u021bi cuvintele cheie, acest lucru nu face produsul mai vizibil.<\/li><li class=\"theme-wp-block gb-responsive-266504-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">R\u0103m\u00e2ne\u021bi sub limita stabilit\u0103 (\u00een DE 250 de bytes). Dac\u0103 aceasta este dep\u0103\u0219it\u0103, introducerea dvs. \u00een acest c\u00e2mp nu va mai fi indexat\u0103.<\/li><li class=\"theme-wp-block gb-responsive-856619-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Include\u021bi sinonime.<\/li><li class=\"theme-wp-block gb-responsive-271368-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Indica\u021bi varia\u021bii ale scrierii, nu este necesar\u0103 men\u021bionarea gre\u0219elilor de scriere.<\/li><li class=\"theme-wp-block gb-responsive-791584-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Indica\u021bi abrevieri \u0219i nume alternative.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-737137-identifier\">Scrierea cu majuscule \u0219i minuscule nu este relevant\u0103 aici.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-844251-identifier\">Amazon SEO: Cei mai importan\u021bi factori de clasament pe scurt<\/h2><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-728000-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-835608-identifier\">Titlu de produs optimizat<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-226900-identifier\">Atribute\/Bullet Points optimizate<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-505090-identifier\">Cuvinte cheie \u00een descrierea produsului<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-163104-identifier\">Pre\u021bul produsului<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-942110-identifier\">Cuvinte cheie din backend\/termeni de c\u0103utare \u00een Amazon Seller Central<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-760772-identifier\">Ranguri de v\u00e2nzare \u0219i bestselleri<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-426775-identifier\">Performan\u021ba v\u00e2nz\u0103torului<div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-774854-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-531238-identifier\">Rata de r\u0103spuns<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-316517-identifier\">Evalu\u0103rile v\u00e2nz\u0103torului<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-291597-identifier\">\u00cenc\u0103lc\u0103ri ale politicilor<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-23068-identifier\">Rata de returnare<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-806644-identifier\">Satisfac\u021bia clien\u021bilor<\/li><\/ul><\/div><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-662942-identifier\">Factori indirec\u021bi<div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-874372-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-448799-identifier\">Rata de clicuri \u0219i timpul petrecut pe pagin\u0103<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-15593-identifier\">Conversii \u0219i v\u00e2nz\u0103ri<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-495877-identifier\">Imagini de produs<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-498521-identifier\">Descrierea produsului<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-728292-identifier\">A+ Content<\/li><\/ul><\/div><\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-26751-identifier\" id=\"tab-con-4\">Concluzie: O listare bun\u0103 necesit\u0103 munc\u0103<\/h2><figure class=\"theme-wp-block wp-block-image size-large is-resized gb-responsive-847406-identifier\"><img decoding=\"async\" width=\"844\" height=\"359\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142909\/arbeit-amazon-seo.jpeg\" alt=\"Necesar\u0103 munc\u0103: SEO bun pe Amazon\" class=\"wp-image-1795\" style=\"width:844px;height:359px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142909\/arbeit-amazon-seo-407x173.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142909\/arbeit-amazon-seo-768x327.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142909\/arbeit-amazon-seo.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-897243-identifier\">O listare atr\u0103g\u0103toare \u0219i care stimuleaz\u0103 v\u00e2nz\u0103rile, care se claseaz\u0103 c\u00e2t mai sus pe Amazon, nu este creat\u0103 peste noapte. Cuvintele cheie trebuie cercetate \u0219i textele scrise, imagini de \u00eenalt\u0103 rezolu\u021bie create \u0219i totul \u00eenregistrat \u00een Seller Central. Chiar \u0219i dup\u0103 aceea, produsul nu se vinde de la sine. Controlul succesului \u0219i ajust\u0103rile constante la situa\u021bia actual\u0103 a pie\u021bei umplu lista de sarcini. De\u0219i mul\u021bi comercian\u021bi folosesc <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/cu-aceste-6-unelte-de-analiza-amazon-economisesti-timp-bani-si-nervi\/\">un instrument SEO corespunz\u0103tor pentru Amazon<\/a> \u2013 volumul de munc\u0103 nu trebuie subestimat.<\/p><p class=\"theme-wp-block gb-responsive-403723-identifier\">O alternativ\u0103 r\u0103m\u00e2ne \u00eens\u0103 rar comercian\u021bilor. Cine nu vrea s\u0103 renun\u021be la foarte mul\u021bi clien\u021bi trebuie, \u00een mod inevitabil, s\u0103 \u00ee\u0219i ofere produsele \u0219i pe Amazon. V\u00e2nz\u0103torii de Private Label \u0219i de\u021bin\u0103torii de m\u0103rci au \u00eens\u0103 \u0219anse la un clasament ridicat doar dac\u0103 \u00ee\u0219i optimizeaz\u0103 list\u0103rile. Acest lucru include, de exemplu, titluri, puncte cheie \u0219i performan\u021b\u0103. Cine nu are timp s\u0103 se ocupe de SEO pe Amazon ar trebui s\u0103 angajeze o agen\u021bie specializat\u0103 \u00een SEO pentru Amazon.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-289700-identifier\"><strong>\u00centreb\u0103ri frecvente<\/strong><\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1613392812215\"><strong class=\"schema-faq-question\">Ce este SEO pe Amazon? <strong>Ce se \u00een\u021belege prin \u201eSEO\u201d?<\/strong><\/strong> <p class=\"schema-faq-answer\">Prin \u201eSEO pe Amazon\u201d se \u00een\u021belege optimizarea \u021bintit\u0103 a textului, imaginii etc. pentru c\u0103utarea pe Amazon. De obicei, este vorba despre paginile de detalii ale produselor, care sunt structurate astfel \u00eenc\u00e2t s\u0103 apar\u0103 c\u00e2t mai sus \u00een rezultatele c\u0103ut\u0103rii pentru un anumit termen de c\u0103utare. Acronomul poate fi descompus \u00een Search Engine Optimization, adic\u0103 optimizarea pentru motoarele de c\u0103utare.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1613393118742\"><strong class=\"schema-faq-question\">Merit\u0103 SEO pe Amazon sau optimizarea clasamentului?<\/strong> <p class=\"schema-faq-answer\">\u00cen special pentru Private Labels, optimizarea paginii produsului este un must. De obicei, concuren\u021ba \u00een c\u0103utarea pe Amazon pentru un produs este foarte mare. F\u0103r\u0103 SEO, este aproape imposibil ca clien\u021bii s\u0103 g\u0103seasc\u0103 acest produs printre celelalte articole listate, deoarece foarte pu\u021bini clien\u021bi se uit\u0103 pe pagina 2 \u0219i urm\u0103toarele.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1613393325638\"><strong class=\"schema-faq-question\">Care sunt factorii importan\u021bi pentru SEO pe Amazon?<\/strong> <p class=\"schema-faq-answer\">SEO pentru Amazon func\u021bioneaz\u0103 similar cu SEO pentru Google. Termenul de c\u0103utare al clientului este comparat cu con\u021binutul de pe pagina produsului. Dac\u0103 acolo apar cuvintele cheie corecte, acest lucru indic\u0103 relevan\u021ba paginii pentru aceast\u0103 cerere de c\u0103utare. Cuvintele cheie ar trebui, prin urmare, s\u0103 apar\u0103 \u00een special \u00een titlu, punctele cheie, backend \u0219i descrierea produsului. Al\u021bi factori importan\u021bi sunt, de exemplu, pre\u021bul \u0219i performan\u021ba comercian\u021bilor.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1727261287650\"><strong class=\"schema-faq-question\"><strong>Este necesar\u0103 o agen\u021bie SEO pentru Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">Nu, SEO poate fi gestionat bine \u0219i f\u0103r\u0103 o agen\u021bie specializat\u0103. Cu toate acestea, cine nu are experien\u021b\u0103 \u0219i trebuie s\u0103 \u00eenve\u021be mai \u00eent\u00e2i elementele de baz\u0103 sau nu \u0219tie cum arat\u0103 un con\u021binut bun, ar putea beneficia cu siguran\u021b\u0103 de o consultan\u021b\u0103.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1727261311214\"><strong class=\"schema-faq-question\"><strong>Ce instrumente Amazon am nevoie?<\/strong><\/strong> <p class=\"schema-faq-answer\">Aceast\u0103 \u00eentrebare este greu de r\u0103spuns \u00een general. Totu\u0219i, unele programe sunt esen\u021biale: Pe l\u00e2ng\u0103 un instrument de cuvinte cheie pentru Amazon \u0219i un <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/cu-aceste-6-unelte-de-analiza-amazon-economisesti-timp-bani-si-nervi\/\">instrument de analiz\u0103 Amazon<\/a>, v\u00e2nz\u0103torii de pe pia\u021b\u0103 ar trebui s\u0103 se ocupe neap\u0103rat de subiectele <a href=\"https:\/\/www.sellerlogic.com\/ro\/amazon-dynamic-repricing-tool\/\">Repricer<\/a>, tabloul de bord pentru profit \u0219i rambursarea FBA.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1727261325947\"><strong class=\"schema-faq-question\"><strong>Este publicitatea important\u0103 pentru SEO pe Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">Publicitatea Amazon nu are un impact direct asupra SEO. Totu\u0219i, m\u0103surile de marketing sunt totu\u0219i utile, deoarece \u00eembun\u0103t\u0103\u021besc performan\u021ba (de exemplu, CTR) \u0219i, astfel, \u00eembun\u0103t\u0103\u021besc \u0219i vizibilitatea unei oferte.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1722344472305\"><strong class=\"schema-faq-question\"><strong>Este SEO Amazon util?\u00a0<\/strong><\/strong> <p class=\"schema-faq-answer\">Da, definitiv. F\u0103r\u0103 optimizarea list\u0103rii, este aproape imposibil s\u0103 atingi o pozi\u021bie bun\u0103 \u00een c\u0103utarea Amazon. Prin urmare, este deosebit de important pentru \u00eencep\u0103tori s\u0103 \u00ee\u0219i \u00eembun\u0103t\u0103\u021beasc\u0103 SEO-ul \u0219i s\u0103 ofere list\u0103ri optimizate. Aceste list\u0103ri ar trebui apoi s\u0103 fie monitorizate \u00een cadrul SEO-ului suplimentar printr-un monitorizare a rangului\/cuvintelor cheie.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-976874-identifier has-small-font-size\">Credite foto \u00een ordinea imaginilor: \u00a9 akarawit \u2013 stock.adobe.com \/ \u00a9 mh.desing \u2013 stock.adobe.com \/ \u00a9 Rymden \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Probabil c\u0103 \u0219ti\u021bi asta: Oferi\u021bi un produs grozav pe Amazon, dar c\u00e2nd c\u0103uta\u021bi pe Amazon, listarea dumneavoastr\u0103 nu apare printre primele rezultate ale c\u0103ut\u0103rii. \u00cen cel mai r\u0103u caz, nu v\u0103 g\u0103si\u021bi nici m\u0103car pe pagina 1. Astfel, \u0219ansa ca acest articol s\u0103 fie cump\u0103rat este extrem de mic\u0103. Pentru c\u0103 cine se uit\u0103 la<\/p>\n","protected":false},"author":3,"featured_media":53510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1317],"tags":[],"class_list":["post-226638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-pe-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vinde mai mult cu SEO Amazon: Iat\u0103 cum<\/title>\n<meta name=\"description\" content=\"Cre\u0219te-\u021bi rangul cu SEO Amazon: Iat\u0103 cum s\u0103-\u021bi optimizezi list\u0103rile \u0219i s\u0103 generezi mai multe v\u00e2nz\u0103ri.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-seo-cum-sa-optimizati-listarea-dumneavoastra-pentru-un-clasament-optim-pe-amazon\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vinde mai mult cu SEO Amazon: Iat\u0103 cum\" \/>\n<meta property=\"og:description\" content=\"Cre\u0219te-\u021bi rangul cu SEO Amazon: Iat\u0103 cum s\u0103-\u021bi optimizezi list\u0103rile \u0219i s\u0103 generezi mai multe v\u00e2nz\u0103ri.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-seo-cum-sa-optimizati-listarea-dumneavoastra-pentru-un-clasament-optim-pe-amazon\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta 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Al\u021bi factori importan\u021bi sunt, de exemplu, pre\u021bul \u0219i performan\u021ba comercian\u021bilor.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-seo-cum-sa-optimizati-listarea-dumneavoastra-pentru-un-clasament-optim-pe-amazon\/#faq-question-1727261287650","position":4,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-seo-cum-sa-optimizati-listarea-dumneavoastra-pentru-un-clasament-optim-pe-amazon\/#faq-question-1727261287650","name":"Este necesar\u0103 o agen\u021bie SEO pentru Amazon?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Nu, SEO poate fi gestionat bine \u0219i f\u0103r\u0103 o agen\u021bie specializat\u0103. Cu toate acestea, cine nu are experien\u021b\u0103 \u0219i trebuie s\u0103 \u00eenve\u021be mai \u00eent\u00e2i elementele de baz\u0103 sau nu \u0219tie cum arat\u0103 un con\u021binut bun, ar putea beneficia cu siguran\u021b\u0103 de o consultan\u021b\u0103.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-seo-cum-sa-optimizati-listarea-dumneavoastra-pentru-un-clasament-optim-pe-amazon\/#faq-question-1727261311214","position":5,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-seo-cum-sa-optimizati-listarea-dumneavoastra-pentru-un-clasament-optim-pe-amazon\/#faq-question-1727261311214","name":"Ce instrumente Amazon am nevoie?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Aceast\u0103 \u00eentrebare este greu de r\u0103spuns \u00een general. Totu\u0219i, unele programe sunt esen\u021biale: Pe l\u00e2ng\u0103 un instrument de cuvinte cheie pentru Amazon \u0219i un <a href=\"#[pref-link id=2428 pref-lang=ro]\">instrument de analiz\u0103 Amazon<\/a>, v\u00e2nz\u0103torii de pe pia\u021b\u0103 ar trebui s\u0103 se ocupe neap\u0103rat de subiectele <a href=\"#[pref-link id=60 pref-lang=ro]\">Repricer<\/a>, tabloul de bord pentru profit \u0219i rambursarea FBA.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-seo-cum-sa-optimizati-listarea-dumneavoastra-pentru-un-clasament-optim-pe-amazon\/#faq-question-1727261325947","position":6,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-seo-cum-sa-optimizati-listarea-dumneavoastra-pentru-un-clasament-optim-pe-amazon\/#faq-question-1727261325947","name":"Este publicitatea important\u0103 pentru SEO pe Amazon?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Publicitatea Amazon nu are un impact direct asupra SEO. Totu\u0219i, m\u0103surile de marketing sunt totu\u0219i utile, deoarece \u00eembun\u0103t\u0103\u021besc performan\u021ba (de exemplu, CTR) \u0219i, astfel, \u00eembun\u0103t\u0103\u021besc \u0219i vizibilitatea unei oferte.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-seo-cum-sa-optimizati-listarea-dumneavoastra-pentru-un-clasament-optim-pe-amazon\/#faq-question-1722344472305","position":7,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-seo-cum-sa-optimizati-listarea-dumneavoastra-pentru-un-clasament-optim-pe-amazon\/#faq-question-1722344472305","name":"Este SEO pe Amazon util?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Da, cu siguran\u021b\u0103. F\u0103r\u0103 optimizarea list\u0103rii, este aproape imposibil s\u0103 atingi o pozi\u021bie bun\u0103 \u00een c\u0103utarea pe Amazon. Prin urmare, este deosebit de important pentru \u00eencep\u0103tori s\u0103 \u00ee\u0219i \u00eembun\u0103t\u0103\u021beasc\u0103 SEO-ul \u0219i s\u0103 ofere list\u0103ri optimizate. Aceste list\u0103ri ar trebui apoi monitorizate \u00een cadrul SEO-ului suplimentar printr-un monitorizare a clasamentului\/cuvintelor cheie.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/posts\/226638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/comments?post=226638"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/posts\/226638\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/media\/53510"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/media?parent=226638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/categories?post=226638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/tags?post=226638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}