{"id":226644,"date":"2022-01-11T07:14:00","date_gmt":"2022-01-11T07:14:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-brand-sponsorizate-cum-sa-iti-faci-marca-sa-iasa-in-evidenta-printre-mii\/"},"modified":"2022-01-11T07:14:00","modified_gmt":"2022-01-11T07:14:00","slug":"amazon-brand-sponsorizate-cum-sa-iti-faci-marca-sa-iasa-in-evidenta-printre-mii","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-brand-sponsorizate-cum-sa-iti-faci-marca-sa-iasa-in-evidenta-printre-mii\/","title":{"rendered":"Amazon Brand Sponsorizate: Cum s\u0103 \u00ee\u021bi faci marca s\u0103 ias\u0103 \u00een eviden\u021b\u0103 printre mii!"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-220198-identifier\">Pe l\u00e2ng\u0103 reclamele clasice pentru produse sponsorizate, sub umbrela publicit\u0103\u021bii Amazon se ascund \u0219i anun\u021burile pentru m\u0103rci sponsorizate. Spre deosebire de multe alte formate de publicitate, aceast\u0103 form\u0103 de anun\u021b se concentreaz\u0103 nu pe un singur produs, ci pune \u00een eviden\u021b\u0103 \u00eentreaga marc\u0103. Prin urmare, nu este surprinz\u0103tor c\u0103 o campanie pentru m\u0103rci serve\u0219te \u00een principal la cre\u0219terea notoriet\u0103\u021bii m\u0103rcii \u0219i, prin urmare, ar trebui s\u0103 fie plasat\u0103 \u00een partea superioar\u0103 a p\u00e2lniei de marketing.<\/p><p class=\"theme-wp-block gb-responsive-423852-identifier\">Cu o campanie bine conceput\u0103 pentru m\u0103rci sponsorizate Amazon, pot fi acoperite \u0219i etape mai profunde ale p\u00e2lniei \u2013 ceea ce se datoreaz\u0103 \u00een mare parte ratei lor foarte bune de clic. Ce obiective pot urm\u0103ri v\u00e2nz\u0103torii de pe pia\u021b\u0103 cu acest format de anun\u021b, vom clarifica mai jos \u00een acest text. \u00cen primul r\u00e2nd, s\u0103 ne uit\u0103m la cum arat\u0103 anun\u021burile pentru m\u0103rci sponsorizate, unde sunt afi\u0219ate \u0219i ce cerin\u021be trebuie s\u0103 \u00eendeplineasc\u0103 comercian\u021bii pentru a le putea activa.<\/p>\n<div class=\"theme-wp-block theme-wp-block wp-block-image gb-responsive-549042-identifier\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/auth.sellerlogic.com\/de\/site\/register\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png\" alt=\"SL Repricer_CTA\" class=\"wp-image-12739\" width=\"851\" height=\"302\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-407x145.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-768x273.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta.png 1500w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/a><\/figure><\/div>\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-715879-identifier\" id=\"was-sind-amazon-sponsored-brands-anzeigen\">Ce sunt anun\u021burile pentru m\u0103rci sponsorizate Amazon?<\/h2><p class=\"theme-wp-block gb-responsive-456592-identifier\">Mul\u021bi comercian\u021bi online care \u00ee\u0219i v\u00e2nd marca pe Amazon au o problem\u0103: concuren\u021ba. Asta pare banal, deoarece concuren\u021ba exist\u0103 peste tot. Dar online, \u0219i \u00een special pe pia\u021ba Amazon, competi\u021bia este deosebit de puternic\u0103. Doar o singur\u0103 pagin\u0103 de rezultate de c\u0103utare este relevant\u0103 pentru fiecare termen de c\u0103utare pe care clien\u021bii \u00eel introduc \u00een caseta de c\u0103utare de pe Amazon.de sau Amazon.com. Comparativ cu num\u0103rul total de oferte, acolo se g\u0103sesc doar c\u00e2teva locuri, care sunt cu at\u00e2t mai disputate cu c\u00e2t sunt mai sus pe pagin\u0103. A lupta pentru a-\u021bi aduce produsul \u00een acea pozi\u021bie nu este u\u0219or \u0219i poate necesita mult timp.<\/p><p class=\"theme-wp-block gb-responsive-774579-identifier\">Pentru a cre\u0219te notorietatea \u0219i v\u00e2nz\u0103rile, publicitatea a fost \u00eentotdeauna un mijloc eficient, fie c\u0103 este vorba de strig\u0103torul de pe pia\u021ba de pe\u0219te, de anun\u021bul tip\u0103rit \u00een ziar sau de anun\u021bul PPC digital pe Amazon. V\u00e2nz\u0103torii care doresc s\u0103 utilizeze m\u0103rci sponsorizate au de ales \u00eentre trei forme diferite de anun\u021buri: colec\u021bia de produse, spotlight-ul magazinului \u0219i video. Ceea ce le une\u0219te este c\u0103 func\u021bioneaz\u0103 pe baza target\u0103rii prin cuvinte cheie \u0219i produse. Asta \u00eenseamn\u0103 c\u0103 nu sunt afi\u0219ate aleatoriu, ci primesc o plasare doar pentru anumite termeni de c\u0103utare sau ASIN-uri sau categorii. P\u00e2n\u0103 la trei produse pot fi afi\u0219ate (cu excep\u021bia anun\u021burilor video).<\/p><div class=\"wp-block-image gb-responsive-700350-identifier\"><figure class=\"theme-wp-block aligncenter size-full\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon.png\"><img decoding=\"async\" width=\"2052\" height=\"1410\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon.png\" alt=\"M\u0103rci sponsorizate pe Amazon \u2013 un format de publicitate popular\" class=\"wp-image-17814\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon-407x280.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon-768x528.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon-844x580.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon-1536x1055.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon-2048x1407.png 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon.png 2052w\" sizes=\"(max-width: 2052px) 100vw, 2052px\" \/><\/a><figcaption class=\"wp-element-caption\">Fig. 1<\/figcaption><\/figure><\/div><p class=\"theme-wp-block gb-responsive-851142-identifier\">Acest exemplu arat\u0103 clar de ce at\u00e2t anun\u021burile pentru m\u0103rci sponsorizate, c\u00e2t \u0219i cele pentru produse sponsorizate func\u021bioneaz\u0103 at\u00e2t de bine: sunt greu de distins de rezultatele organice ale c\u0103ut\u0103rii, dar sunt afi\u0219ate chiar \u00eenaintea acestora.<\/p><p class=\"theme-wp-block gb-responsive-425808-identifier\">Pe pia\u021ba Amazon, anun\u021burile pentru m\u0103rci sponsorizate nu apar peste tot, ci sunt plasate pe pagina de rezultate de c\u0103utare deasupra, dedesubt sau \u00eentre rezultatele organice ale c\u0103ut\u0103rii. La un clic pe publicitate, clientul ajunge fie \u00een magazinul Amazon al m\u0103rcii, fie pe una dintre subpaginile sale, fie pe o pagin\u0103 de detalii a produsului.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-419927-identifier\" id=\"produktkollektion-vs-store-spotlight-vs-video-anzeige-unterschiede-auf-einen-blick\">Colec\u021bia de produse vs. Spotlight-ul magazinului vs. Anun\u021b video: diferen\u021be la o privire general\u0103<\/h3><p class=\"theme-wp-block gb-responsive-271995-identifier\">Aceast\u0103 tabel\u0103 arat\u0103 diferen\u021bele \u00een ceea ce prive\u0219te plasarea, paginile de destina\u021bie etc. \u00eentre diferitele formate prezentate \u00eentr-un mod clar.<\/p><figure class=\"theme-wp-block wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><\/th><th>Colec\u021bia de produse<\/th><th>Spotlight-ul magazinului<\/th><th>Video<\/th><\/tr><\/thead><tbody><tr><td><strong>Plasare pe pagina de rezultate de c\u0103utare<\/strong><\/td><td>Deasupra \u0219i dedesubtul rezultatelor c\u0103ut\u0103rii<\/td><td><meta charset=\"utf-8\"><\/meta>Deasupra \u0219i dedesubtul rezultatelor c\u0103ut\u0103rii<\/td><td><meta charset=\"utf-8\"><\/meta>\u00cen cadrul rezultatelor c\u0103ut\u0103rii<\/td><\/tr><tr><td><strong>Pagini de destina\u021bie posibile<\/strong><\/td><td>Magazin Amazon \u0219i subpaginile acestuia, pagin\u0103 de detalii a produsului, pagin\u0103 de destina\u021bie individual\u0103 (de exemplu, list\u0103 de produse)<\/td><td>Magazin Amazon \u0219i subpaginile acestuia<\/td><td>Paginile de detalii ale produsului<\/td><\/tr><tr><td><strong>Num\u0103rul de produse<\/strong><\/td><td>3<\/td><td>3<\/td><td>1<\/td><\/tr><tr><td><strong>Logo &#038; Numele m\u0103rcii<\/strong><\/td><td>da<\/td><td>da<\/td><td>nu<\/td><\/tr><tr><td><strong>Personalizabil?<\/strong><\/td><td>Selec\u021bia produselor \u0219i ordinea acestora, titlu, imagine<\/td><td><meta charset=\"utf-8\"><\/meta>Selec\u021bia magazinelor \u0219i ordinea acestora, titlu, imagine<\/td><td>Numai \u00een cadrul videoclipului<\/td><\/tr><tr><td><strong>Targetare prin cuvinte cheie<\/strong><\/td><td>da<\/td><td><meta charset=\"utf-8\"><\/meta>da<\/td><td><meta charset=\"utf-8\"><\/meta>da<\/td><\/tr><tr><td><strong>Targetare prin produse<\/strong><\/td><td><meta charset=\"utf-8\"><\/meta>da<\/td><td><meta charset=\"utf-8\"><\/meta>da<\/td><td><meta charset=\"utf-8\"><\/meta>da<\/td><\/tr><\/tbody><\/table><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-839264-identifier\" id=\"produktkollektion-store-spotlight\">Colec\u021bia de produse &#038; Spotlight-ul magazinului<\/h3><p class=\"theme-wp-block gb-responsive-534732-identifier\">Pe Amazon, anun\u021burile pentru m\u0103rci sponsorizate din formatele colec\u021biei de produse \u0219i spotlight-ul magazinului se deosebesc foarte pu\u021bin \u00eentre ele. Colec\u021bia de produse promoveaz\u0103 p\u00e2n\u0103 la trei produse concrete, iar selec\u021bia \u0219i ordinea pot fi stabilite de c\u0103tre advertiser. \u00cen schimb, spotlight-ul promoveaz\u0103 trei magazine ale unei m\u0103rci, adic\u0103 practic subpaginile categoriei din magazinul m\u0103rcii. Ca pagin\u0103 de destina\u021bie, func\u021bioneaz\u0103, prin urmare, magazinul promovat. La un clic pe colec\u021bia de produse, clientul ajunge de obicei direct pe pagina de produs a produsului promovat. Dar \u0219i aici sunt posibile paginile magazinului sau chiar paginile de destina\u021bie individuale.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon gb-responsive-711915-identifier is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-301093-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\"><meta charset=\"utf-8\"><strong>Ce avantaje are un magazin de marc\u0103 propriu?<\/strong><\/span><br><span style=\"font-size:0.8em\" class=\"has-font-size\">Magazinele de marc\u0103 sunt, \u00eentr-un fel, vitrinele pie\u021bei Amazon. Aici, m\u0103rcile se pot prezenta f\u0103r\u0103 a fi deranjate, f\u0103r\u0103 concuren\u021b\u0103. Deoarece doar aici concuren\u021bii nu pot s\u0103 fac\u0103 publicitate. \u00cen plus, magazinele de marc\u0103 ofer\u0103 clientului o experien\u021b\u0103 de cump\u0103rare pe care nu o poate ob\u021bine altundeva pe Amazon: explorarea m\u0103rcilor, r\u0103sfoirea unui portofoliu \u0219i descoperirea diferitelor categorii.<\/span><\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-795048-identifier\" id=\"video-anzeige\">Anun\u021b video<\/h3><p class=\"theme-wp-block gb-responsive-302118-identifier\">Situa\u021bia este diferit\u0103 cu anun\u021burile \u00een format video. De\u0219i acestea sunt declarate ca anun\u021buri pentru m\u0103rci, ele sunt mai degrab\u0103 un <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/produse-sponsorizate-amazon-cum-sa-iti-plasezi-produsele-inaintea-rezultatelor-cautarii-organice\/\">anun\u021b pentru produse sponsorizate<\/a>. Deoarece anun\u021burile video pentru m\u0103rci sponsorizate Amazon promoveaz\u0103 un singur produs cu ajutorul unui videoclip plasat al\u0103turi. Ca pagin\u0103 de destina\u021bie serve\u0219te pagina de detalii a produsului respectiv.<\/p><p class=\"theme-wp-block gb-responsive-965696-identifier\">Astfel, formatul video este cu siguran\u021b\u0103 cea mai costisitoare form\u0103 dintre anun\u021burile pentru m\u0103rci sponsorizate, deoarece producerea unui videoclip de calitate necesit\u0103 timp \u0219i costuri. Dar merit\u0103: conform Perpetua, anun\u021burile video au uneori o rat\u0103 de clic de dou\u0103 ori mai mare \u00een compara\u021bie cu alte m\u0103rci sponsorizate pe Amazon. RoAS (Return on Ad Spend) se situeaz\u0103, \u00een medie, \u00eentre 28-43% mai mare. Prin urmare, formatul video este deosebit de potrivit atunci c\u00e2nd v\u00e2nz\u0103torii au deja material video pentru un produs sau ar produce oricum un videoclip pentru un alt scop.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-441877-identifier\" id=\"amazon-sponsored-products-vs-sponsored-brands-gibt-s-da-einen-unterschied\">Produse sponsorizate Amazon vs. M\u0103rci sponsorizate: Exist\u0103 o diferen\u021b\u0103?<\/h2><p class=\"theme-wp-block gb-responsive-993999-identifier\">Da, exist\u0103. Nu doar c\u0103 anun\u021burile pentru m\u0103rci arat\u0103 diferit, dar advertiserii sunt, de asemenea, mai flexibili \u00een designul lor \u0219i pot personaliza anun\u021burile, ajust\u00e2nd, de exemplu, titlul, imaginile utilizate sau pagina de destina\u021bie. Spre deosebire de anun\u021burile pentru produse sponsorizate, este, de asemenea, posibil s\u0103 promovezi mai multe produse simultan \u0219i s\u0103 o faci \u0219i prin video.<\/p><p class=\"theme-wp-block gb-responsive-106567-identifier\">De asemenea, exist\u0103 c\u00e2teva diferen\u021be \u00een ceea ce prive\u0219te difuzarea \u0219i analiza. Produsele sponsorizate sunt, \u00eentr-un fel, intrarea \u00een <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/publicitate-pe-amazon-in-2025-tot-ce-trebuie-sa-stii\/\">lumea publicit\u0103\u021bii Amazon<\/a>, \u00een timp ce anun\u021burile pentru m\u0103rci sunt deja ceva mai avansate. Prin urmare, nu vei g\u0103si o campanie automat\u0103 la acestea din urm\u0103.<\/p><p class=\"theme-wp-block gb-responsive-398220-identifier\">\u00cen plus, anun\u021burile pentru m\u0103rci au o fereastr\u0103 de atribuire mai lung\u0103 de 14 zile. La v\u00e2nz\u0103rile ini\u021biate printr-un anun\u021b se num\u0103r\u0103 toate v\u00e2nz\u0103rile acelea\u0219i m\u0103rci \u2013 este irelevant dac\u0103 v\u00e2nzarea este gestionat\u0103 de proprietarul m\u0103rcii\/advertiser, de Amazon sau de un ter\u021b. Prin urmare, v\u00e2nz\u0103torii nu au nevoie de Buy Box pe Amazon pentru a putea difuza un anun\u021b pentru m\u0103rci.<\/p><div class=\"wp-block-image gb-responsive-535947-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large\"><img decoding=\"async\" width=\"844\" height=\"686\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/amazon-sponsored-brand-video-best-practices-844x686.png\" alt=\"Amazon Sponsored Brand: Format video \u0219i cele mai bune practici promit rate de clic ridicate.\" class=\"wp-image-17821\" style=\"object-fit:cover\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/amazon-sponsored-brand-video-best-practices-407x331.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/amazon-sponsored-brand-video-best-practices-768x624.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/amazon-sponsored-brand-video-best-practices-844x686.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/amazon-sponsored-brand-video-best-practices.png 1240w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><figcaption class=\"wp-element-caption\">Fig. 2 | Sursa: <a href=\"https:\/\/perpetua.io\/de\/blog-amazon-sponsored-brands-ads-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Perpetua.com<\/a><\/figcaption><\/figure><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-867010-identifier\" id=\"amazon-sponsored-brands-best-practices-fur-alle-formate\">M\u0103rci sponsorizate Amazon: Cele mai bune practici pentru toate formatele<\/h2><p class=\"theme-wp-block gb-responsive-877348-identifier\">Unele aspecte ale unei campanii bune se aplic\u0103 tuturor tipurilor de m\u0103rci sponsorizate. Urm\u0103toarele cele mai bune practici ar trebui s\u0103 fie respectate cu stricte\u021be de comercian\u021bi:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-79070-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-347459-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Toate fotografiile \u0219i videoclipurile utilizate ar trebui s\u0103 fie de calitate \u00eenalt\u0103.<\/li><li class=\"theme-wp-block gb-responsive-181067-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Creeaz\u0103 un titlu captivant care s\u0103 con\u021bin\u0103, pe c\u00e2t posibil, un apel la ac\u021biune, f\u0103r\u0103 a presa clientul.<\/li><li class=\"theme-wp-block gb-responsive-348776-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Efectueaz\u0103 teste A\/B pentru a g\u0103si cea mai bun\u0103 combina\u021bie \u00eentre titlu, imagine \u0219i selec\u021bia de produse.<\/li><li class=\"theme-wp-block gb-responsive-832246-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Utiliza\u021bi <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/ce-este-un-magazin-de-brand-amazon-cum-sa-ti-creezi-propriul-magazin-amazon\/\">Magazinele de m\u0103rci<\/a> de \u00eenalt\u0103 calitate. Crea\u021bi sau optimiza\u021bi acest lucru, dac\u0103 este necesar, mai \u00eent\u00e2i.<\/li><li class=\"theme-wp-block gb-responsive-104426-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Targetarea la Magazinele de m\u0103rci ca pagin\u0103 de destina\u021bie: Aici este recomandat s\u0103 difuza\u021bi anun\u021bul pentru m\u0103rci sponsorizate Amazon mai degrab\u0103 pe cuvinte cheie generice, pentru a ajunge la clien\u021bi care doresc s\u0103 r\u0103sfoiasc\u0103 \u0219i nu au \u00eenc\u0103 un produs concret \u00een minte.<\/li><li class=\"theme-wp-block gb-responsive-958294-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">La paginile de detaliu ale produsului ca pagin\u0103 de destina\u021bie: \u00cen acest caz, selec\u021bia de cuvinte cheie ar trebui s\u0103 fie mai degrab\u0103 specific\u0103 \u0219i s\u0103 descrie bine produsul promovat.<\/li><li class=\"theme-wp-block gb-responsive-213089-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u00cen general, merit\u0103 mai mult s\u0103 promovezi bestseller-uri care deja func\u021bioneaz\u0103 bine, dec\u00e2t s\u0103 \u00eempingi produse slabe. Produsele promovate ar trebui s\u0103 aib\u0103 Buy Box, chiar dac\u0103 aceasta nu este o cerin\u021b\u0103, \u0219i s\u0103 fie \u00een general competitive (pre\u021b, recenzii etc.). Acest lucru rezult\u0103 de obicei din faptul c\u0103 produsul a fost de succes \u0219i f\u0103r\u0103 publicitate.<\/li><li class=\"theme-wp-block gb-responsive-644002-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Anun\u021burile video nu sunt o campanie de imagine. Men\u021bine\u021bi videoclipul scurt \u0219i concis, ar\u0103ta\u021bi produsul \u00een primele secunde \u0219i \u021bine\u021bi cont c\u0103 videoclipurile sunt, de obicei, redat\u0103 f\u0103r\u0103 sunet (cuv\u00e2nt cheie subtitr\u0103ri).<\/li><li class=\"theme-wp-block gb-responsive-144965-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u021aine\u021bi cont c\u0103 v\u00e2nz\u0103rile prin Amazon sunt crescute de anun\u021burile pentru m\u0103rci sponsorizate \u0219i ajusta\u021bi-v\u0103 stocul \u00een consecin\u021b\u0103. Opri\u021bi anun\u021burile manual, dac\u0103 este necesar.<\/li><\/ul><\/div><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon gb-responsive-553771-identifier is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-745986-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Amazon pune la dispozi\u021bie toate <a href=\"https:\/\/advertising.amazon.com\/de-de\/resources\/ad-policy\/sponsored-ads-policies\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Specifica\u021biile pentru m\u0103rci sponsorizate<\/a> \u00eentr-un mod clar. A nu le respecta ar fi o pierdere de timp \u0219i bani, deoarece anun\u021burile care nu \u00eendeplinesc specifica\u021biile sunt pur \u0219i simplu respinse.<\/span><\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-561013-identifier\" id=\"wissenswertes-uber-sponsored-brands-ads\">Informa\u021bii utile despre anun\u021burile pentru m\u0103rci sponsorizate<\/h2><h3 class=\"theme-wp-block wp-block-heading gb-responsive-492931-identifier\" id=\"wer-kann-sponsored-brands-anzeigen-nutzen\">Cine poate utiliza anun\u021burile pentru m\u0103rci sponsorizate?<\/h3><p class=\"theme-wp-block gb-responsive-945542-identifier\">Nu fiecare v\u00e2nz\u0103tor este automat \u00eendrept\u0103\u021bit s\u0103 difuzeze anun\u021buri pentru m\u0103rci sponsorizate pe Amazon. Trebuie s\u0103 fie \u00eendeplinite diferite criterii:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-809402-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-575670-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Advertiserul trebuie s\u0103 aib\u0103 un cont de v\u00e2nz\u0103tor profesional \u0219i o <a href=\"https:\/\/brandservices.amazon.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">marca \u00eenregistrat\u0103 la Amazon<\/a> sau drepturile de v\u00e2nzare pentru aceast\u0103 marc\u0103. Contul trebuie s\u0103 fie activ \u0219i evaluat pozitiv, precum \u0219i s\u0103 dispun\u0103 de o metod\u0103 de plat\u0103 valid\u0103.<\/li><li class=\"theme-wp-block gb-responsive-348433-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Din septembrie 2021, advertiserii trebuie s\u0103 de\u021bin\u0103 un logo de marc\u0103. Acesta trebuie s\u0103 \u00eendeplineasc\u0103 anumite <a href=\"https:\/\/advertising.amazon.com\/de-de\/resources\/ad-policy\/sponsored-ads-policies?ref_=a20m_us_wn_sb_020121_spcs_sap#brandlogo\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">cerin\u021be<\/a>, de exemplu, fundalul trebuie s\u0103 fie doar alb sau transparent.<\/li><li class=\"theme-wp-block gb-responsive-26477-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u00cen plus, o marc\u0103 trebuie s\u0103 con\u021bin\u0103 cel pu\u021bin trei produse.<\/li><li class=\"theme-wp-block gb-responsive-275514-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Produsele promovate nu trebuie s\u0103 fie interzise \u0219i trebuie s\u0103 apar\u021bin\u0103 unei categorii de produse disponibile.<\/li><li class=\"theme-wp-block gb-responsive-166132-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Produsele folosite nu sunt permise.<\/li><li class=\"theme-wp-block gb-responsive-863119-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Toate adresele din \u021bara pie\u021bei pe care se difuzeaz\u0103 anun\u021bul trebuie s\u0103 fie livrabile.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-951558-identifier\" id=\"in-welcher-hohe-verursachen-sponsored-brands-auf-amazon-kosten\"><strong>Ce costuri genereaz\u0103 anun\u021burile pentru m\u0103rci sponsorizate pe Amazon?<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-691701-identifier\">V\u00e2nz\u0103torii de pe pia\u021b\u0103 pot naviga cu u\u0219urin\u021b\u0103 \u00een zona corespunz\u0103toare din SellerCentral. Sub fila \u201ePublicitate\u201d se g\u0103se\u0219te gestionarea campaniilor, unde poate fi creat\u0103 o nou\u0103 campanie. De asemenea, trebuie setat numele campaniei \u0219i tipul campaniei \u2013 \u00een acest caz, anun\u021buri pentru m\u0103rci sponsorizate.<\/p><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/Pm01XmWB8U8\n<\/div><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-680477-identifier\" id=\"welche-vorteile-bieten-amazon-sponsored-brand-kampagnen\"><strong>Ce avantaje ofer\u0103 campaniile Amazon pentru m\u0103rci sponsorizate?<\/strong><\/h3><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-499744-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-963600-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Ele cresc vizibilitatea m\u0103rcii (con\u0219tientizarea m\u0103rcii).<\/li><li class=\"theme-wp-block gb-responsive-502986-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Ele se integreaz\u0103 perfect \u00een pagina de rezultate a c\u0103ut\u0103rii \u0219i sunt adesea percepute de clien\u021bi ca nefiind publicitate.<\/li><li class=\"theme-wp-block gb-responsive-515780-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Astfel, acestea conduc la o cre\u0219tere eficient\u0103 a v\u00e2nz\u0103rilor.<\/li><li class=\"theme-wp-block gb-responsive-612740-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Clien\u021bii percep marca ca fiind de \u00eenalt\u0103 calitate.<\/li><li class=\"theme-wp-block gb-responsive-76838-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Anun\u021burile pentru m\u0103rci sponsorizate Amazon au, de obicei, un RoAS mai bun dec\u00e2t, de exemplu, anun\u021burile pentru produse sponsorizate.<\/li><li class=\"theme-wp-block gb-responsive-207599-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Se pot utiliza imagini \u0219i videoclipuri, care adesea cresc \u0219i mai mult performan\u021ba.<\/li><li class=\"theme-wp-block gb-responsive-867606-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Produsele sponsorizate Amazon \u0219i m\u0103r\u021bile sponsorizate sunt foarte asem\u0103n\u0103toare, dar cele din urm\u0103 permit un grad mai mare de personalizare. Astfel, se poate experimenta pentru a descoperi set\u0103rile optime.<\/li><\/ul><\/div>\t\t<h3 id=\"haufig-gestellte-fragen\" class=\"theme-wp-block theme-block-heading gb-responsive-378621-identifier h3\">\n\t\t\u00centreb\u0103ri frecvente suplimentare\t<\/h3>\n\n<div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1641395268977\"><strong class=\"schema-faq-question\"><strong>Ce sunt anun\u021burile Branduri Sponsorizate Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">Anun\u021bul Branduri Sponsorizate este una dintre cele trei <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/\">forme de publicitate PPC Amazon<\/a>. Cu aceasta pot fi promovate at\u00e2t magazinele de brand, subpagini ale magazinelor, c\u00e2t \u0219i produse individuale. P\u00e2n\u0103 la trei pagini de destina\u021bie sunt posibile per anun\u021b. De asemenea, exist\u0103 anun\u021buri de brand \u00een format video.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1641395290882\"><strong class=\"schema-faq-question\"><strong>Ce sunt videoclipurile Branduri Sponsorizate Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">Pe l\u00e2ng\u0103 formele clasice cu link c\u0103tre magazinul de brand sau c\u0103tre o pagin\u0103 de produs, advertiserii pot folosi \u0219i un videoclip \u00een anun\u021b. Atunci este promovat doar un produs, a c\u0103rui pagin\u0103 de detalii func\u021bioneaz\u0103 ca pagin\u0103 de destina\u021bie.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1641395305648\"><strong class=\"schema-faq-question\"><strong>Unde sunt afi\u0219ate anun\u021burile Branduri Sponsorizate Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">Anun\u021burile Branduri Sponsorizate au diferite plasamente: ele sunt afi\u0219ate \u00eenaintea rezultatelor de c\u0103utare organice sau dup\u0103 rezultatele de c\u0103utare organice pe pagina de rezultate a c\u0103ut\u0103rii. Anun\u021burile video sunt redifuzate \u00een cadrul rezultatelor de c\u0103utare.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1641395334239\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\"><strong>Cine poate cump\u0103ra anun\u021buri Branduri Sponsorizate?<\/strong><\/strong> <p class=\"schema-faq-answer\"><meta charset=\"utf-8\">\u00cen mod normal, orice comerciant Amazon care de\u021bine o marc\u0103 \u00eenregistrat\u0103 sau drepturi de v\u00e2nzare pentru aceasta poate difuza astfel de anun\u021buri publicitare.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1641395351910\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\"><strong>\u00cen ce m\u0103sur\u0103 genereaz\u0103 anun\u021burile Branduri Sponsorizate costuri pe Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">Un buget zilnic fix nu poate fi men\u021bionat aici, deoarece Amazon factureaz\u0103 anun\u021burile Branduri Sponsorizate conform principiului Pay per Click (PPC). A\u0219adar, c\u00e2t de mari sunt costurile reale pe clic (CPC) depinde \u00een special de c\u00e2t de competitiv este un cuv\u00e2nt cheie. \u00centotdeauna c\u00e2\u0219tig\u0103 cel care este dispus s\u0103 pl\u0103teasc\u0103 cel mai mult pentru locul de anun\u021b. Astfel, pot exista cuvinte cheie cu mul\u021bi ofertan\u021bi care ridic\u0103 pre\u021bul \u0219i cuvinte cheie cu pu\u021bini ofertan\u021bi, motiv pentru care pre\u021bul nu cre\u0219te at\u00e2t de mult.<\/p> <\/div><\/div><div style=\"height:20px\" aria-hidden=\"true\" class=\"theme-wp-block wp-block-spacer\"><\/div>\n<div class=\"theme-wp-block theme-wp-block wp-block-image gb-responsive-549042-identifier\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/auth.sellerlogic.com\/de\/site\/register\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png\" alt=\"SL Repricer_CTA\" class=\"wp-image-12739\" width=\"851\" height=\"302\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-407x145.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-768x273.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta.png 1500w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/a><\/figure><\/div>\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-816531-identifier\" id=\"fazit-sponsored-brands-gehoren-in-jede-werbestrategie\">Concluzie: Anun\u021burile Branduri Sponsorizate fac parte din orice strategie de publicitate<\/h2><p class=\"theme-wp-block gb-responsive-160494-identifier\">Anun\u021burile Branduri Sponsorizate Amazon pot fi printre primele formate de publicitate pe care v\u00e2nz\u0103torii de pe pia\u021b\u0103 le \u00eencearc\u0103 \u2013 dar asta nu \u00eenseamn\u0103 c\u0103 ele sunt \u00eenlocuite pe m\u0103sur\u0103 ce expertiza advertiserului cre\u0219te. Dimpotriv\u0103! Ele nu doar c\u0103 cresc vizibilitatea m\u0103rcii pe Amazon, dar pot \u0219i s\u0103 promoveze produse individuale. \u00cen plus, ele au adesea un RoAS mai bun dec\u00e2t alte anun\u021buri PPC.<\/p><p class=\"theme-wp-block gb-responsive-704127-identifier\">Dar exist\u0103 c\u00e2teva aspecte de avut \u00een vedere: Imaginile \u0219i videoclipurile utilizate ar trebui s\u0103 fie de \u00eenalt\u0103 calitate \u0219i produsele s\u0103 respecte Buy Box, astfel \u00eenc\u00e2t bugetul zilnic s\u0103 nu fie \u00een favoarea concuren\u021bei. Numai atunci ele devin o component\u0103 valoroas\u0103 a unei strategii cuprinz\u0103toare.<\/p><p class=\"theme-wp-block gb-responsive-763119-identifier has-small-font-size\">Credite pentru imagini \u00een ordinea imaginilor: \u00a9 Kevin Carden \u2013 stock.adobe.com \/ Fig. 1 @ amazon.de \/ Fig. 2 @ perpetua.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Pe l\u00e2ng\u0103 reclamele clasice pentru produse sponsorizate, sub umbrela publicit\u0103\u021bii Amazon se ascund \u0219i anun\u021burile pentru m\u0103rci sponsorizate. Spre deosebire de multe alte formate de publicitate, aceast\u0103 form\u0103 de anun\u021b se concentreaz\u0103 nu pe un singur produs, ci pune \u00een eviden\u021b\u0103 \u00eentreaga marc\u0103. Prin urmare, nu este surprinz\u0103tor c\u0103 o campanie pentru m\u0103rci serve\u0219te \u00een<\/p>\n","protected":false},"author":3,"featured_media":17807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1281],"tags":[],"class_list":["post-226644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicitate-cu-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Advertising: Cum eviden\u021biaz\u0103 anun\u021burile Branduri Sponsorizate marca ta<\/title>\n<meta name=\"description\" content=\"Pe Amazon, anun\u021burile Branduri Sponsorizate te ajut\u0103 s\u0103 \u00ee\u021bi faci marca mai cunoscut\u0103. 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F\u0103-\u021bi marca s\u0103 str\u0103luceasc\u0103 pe Amazon.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-brand-sponsorizate-cum-sa-iti-faci-marca-sa-iasa-in-evidenta-printre-mii\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-11T07:14:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140543\/amazon-sponsored-brands-ads.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-brand-sponsorizate-cum-sa-iti-faci-marca-sa-iasa-in-evidenta-printre-mii\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-brand-sponsorizate-cum-sa-iti-faci-marca-sa-iasa-in-evidenta-printre-mii\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Amazon Brand Sponsorizate: Cum s\u0103 \u00ee\u021bi faci marca s\u0103 ias\u0103 \u00een eviden\u021b\u0103 printre mii!\",\"datePublished\":\"2022-01-11T07:14:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-brand-sponsorizate-cum-sa-iti-faci-marca-sa-iasa-in-evidenta-printre-mii\/\"},\"wordCount\":2477,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-brand-sponsorizate-cum-sa-iti-faci-marca-sa-iasa-in-evidenta-printre-mii\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140543\/amazon-sponsored-brands-ads.jpeg\",\"articleSection\":[\"Publicitate cu Amazon\"],\"inLanguage\":\"ro-RO\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-brand-sponsorizate-cum-sa-iti-faci-marca-sa-iasa-in-evidenta-printre-mii\/\",\"url\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-brand-sponsorizate-cum-sa-iti-faci-marca-sa-iasa-in-evidenta-printre-mii\/\",\"name\":\"Amazon Advertising: Cum eviden\u021biaz\u0103 anun\u021burile Branduri Sponsorizate marca ta\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-brand-sponsorizate-cum-sa-iti-faci-marca-sa-iasa-in-evidenta-printre-mii\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-brand-sponsorizate-cum-sa-iti-faci-marca-sa-iasa-in-evidenta-printre-mii\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140543\/amazon-sponsored-brands-ads.jpeg\",\"datePublished\":\"2022-01-11T07:14:00+00:00\",\"description\":\"Pe Amazon, anun\u021burile Branduri Sponsorizate te ajut\u0103 s\u0103 \u00ee\u021bi faci marca mai cunoscut\u0103. 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Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/author\/robinbals\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-brand-sponsorizate-cum-sa-iti-faci-marca-sa-iasa-in-evidenta-printre-mii\/#faq-question-1641395268977\",\"position\":1,\"url\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-brand-sponsorizate-cum-sa-iti-faci-marca-sa-iasa-in-evidenta-printre-mii\/#faq-question-1641395268977\",\"name\":\"Ce sunt anun\u021burile pentru m\u0103rci sponsorizate Amazon?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Anun\u021bul pentru m\u0103rci sponsorizate este unul dintre cele trei <a href=\\\"#[pref-link id=9570 pref-lang=ro]\\\">forme de publicitate PPC Amazon<\/a>. Cu aceasta pot fi promovate at\u00e2t magazinele de m\u0103rci, subpagini ale magazinului, c\u00e2t \u0219i produse individuale. P\u00e2n\u0103 la trei pagini de destina\u021bie sunt posibile per anun\u021b. \u00cen plus, exist\u0103 anun\u021buri pentru m\u0103rci \u00een format video.\",\"inLanguage\":\"ro-RO\"},\"inLanguage\":\"ro-RO\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-brand-sponsorizate-cum-sa-iti-faci-marca-sa-iasa-in-evidenta-printre-mii\/#faq-question-1641395290882\",\"position\":2,\"url\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-brand-sponsorizate-cum-sa-iti-faci-marca-sa-iasa-in-evidenta-printre-mii\/#faq-question-1641395290882\",\"name\":\"Ce sunt videoclipurile pentru m\u0103rci sponsorizate Amazon?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Pe l\u00e2ng\u0103 formele clasice cu link c\u0103tre magazinul de m\u0103rci sau c\u0103tre o pagin\u0103 de produs, advertiserii pot utiliza \u0219i un videoclip \u00een anun\u021b. Atunci, este promovat doar un produs, a c\u0103rui pagin\u0103 de detaliu func\u021bioneaz\u0103 ca pagin\u0103 de destina\u021bie.\",\"inLanguage\":\"ro-RO\"},\"inLanguage\":\"ro-RO\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-brand-sponsorizate-cum-sa-iti-faci-marca-sa-iasa-in-evidenta-printre-mii\/#faq-question-1641395305648\",\"position\":3,\"url\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-brand-sponsorizate-cum-sa-iti-faci-marca-sa-iasa-in-evidenta-printre-mii\/#faq-question-1641395305648\",\"name\":\"Unde sunt afi\u0219ate anun\u021burile pentru m\u0103rci sponsorizate Amazon?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Anun\u021burile Branduri Sponsorizate au diferite plasamente: ele sunt afi\u0219ate \u00eenaintea rezultatelor de c\u0103utare organice sau dup\u0103 rezultatele de c\u0103utare organice pe pagina de rezultate a c\u0103ut\u0103rii. 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