{"id":226647,"date":"2020-06-04T13:44:00","date_gmt":"2020-06-04T13:44:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/deschiderea-propriei-tale-magazine-online-complementul-ideal-pentru-vanzarea-pe-amazon\/"},"modified":"2020-06-04T13:44:00","modified_gmt":"2020-06-04T13:44:00","slug":"deschiderea-propriei-tale-magazine-online-complementul-ideal-pentru-vanzarea-pe-amazon","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/deschiderea-propriei-tale-magazine-online-complementul-ideal-pentru-vanzarea-pe-amazon\/","title":{"rendered":"Deschiderea propriei tale magazine online \u2013 complementul ideal pentru v\u00e2nzarea pe Amazon"},"content":{"rendered":"

V\u00e2nzarea pe Amazon aduce multe avantaje. Pe l\u00e2ng\u0103 un num\u0103r aparent nelimitat de clien\u021bi poten\u021biali, este \u00een special manipularea simpl\u0103, care \u00eei determin\u0103 pe mul\u021bi v\u00e2nz\u0103tori s\u0103 \u00ee\u0219i ofere gama de produse pe cea mai mare pia\u021b\u0103 digital\u0103. \u00cen loc s\u0103 \u00ee\u0219i petreac\u0103 o mare parte din timp deschiz\u00e2ndu-\u0219i magazinul online, pot \u00eencepe direct s\u0103 v\u00e2nd\u0103 produsele lor. Totu\u0219i, aceast\u0103 simplitate aduce dezavantaje. \u00cen special \u00een construirea de m\u0103rci sau realizarea de strategii de v\u00e2nzare complexe, v\u00e2nz\u0103torii se confrunt\u0103 rapid cu limit\u0103rile Amazon.<\/p>

\u00cen aceast\u0103 postare, v\u0103 ar\u0103t\u0103m cum s\u0103 v\u0103 extinde\u021bi oferta pe Amazon printr-un magazin online propriu \u0219i astfel s\u0103 utiliza\u021bi optim avantajele ambelor c\u0103i de v\u00e2nzare.<\/p>

Aceast\u0103 postare provine de la partenerul nostru enno.digital. Dac\u0103 sunte\u021bi \u00een proces de a v\u0103 crea magazinul online \u0219i ave\u021bi nevoie de idei pentru implementare, sunte\u021bi \u00een locul potrivit.<\/p>

Crearea unui magazin online \u2013 Raz\u0103 de ac\u021biune \u0219i concuren\u021b\u0103<\/h2>

Una dintre cele mai mari puncte forte ale Amazonului este diversitatea ofertei. Indiferent dac\u0103 este vorba de televizoare de marc\u0103 sau clopo\u021bei pentru biciclete, romane bestseller sau hran\u0103 pentru c\u00e2ini \u2013 num\u0103rul practic infinit de produse posibile ofer\u0103 clien\u021bilor Amazon o experien\u021b\u0103 de cump\u0103rare \u00een care nu lipse\u0219te nimic. Num\u0103rul gigantic de clien\u021bi poten\u021biali rezultat din aceasta face ca inima fiec\u0103rui v\u00e2nz\u0103tor s\u0103 bat\u0103 mai repede. Partea negativ\u0103 a monedei: acolo unde cererea este mare, mul\u021bi v\u00e2nz\u0103tori \u00ee\u0219i miros \u0219ansa \u0219i oferta \u2013 \u0219i, prin urmare, \u0219i concuren\u021ba \u2013 cre\u0219te rapid. \u00cen medie, apar doi v\u00e2nz\u0103tori noi pe minut pe terenul de joc.<\/p>

Dac\u0103 produsele dumneavoastr\u0103 sunt deja stabilite \u00een segmentul relevant, v\u0103 pute\u021bi distinge cu u\u0219urin\u021b\u0103 de mas\u0103 \u0219i pute\u021bi beneficia de toate avantajele razei enorme de ac\u021biune a Amazonului. Dac\u0103 nu, magazinul dumneavoastr\u0103 online v\u0103 ofer\u0103 o solu\u021bie. \u00cen acest mediu \u00eenchis, crea\u021bi un accent clar pe marca \u0219i produsele dumneavoastr\u0103. Odat\u0103 ce clien\u021bii poten\u021biali au ajuns la magazinul dumneavoastr\u0103, toat\u0103 aten\u021bia lor se concentreaz\u0103 asupra ofertei dumneavoastr\u0103, f\u0103r\u0103 distragerea aten\u021biei din partea concuren\u021bei. Printr-o structur\u0103 de pagin\u0103 intuitiv\u0103 \u0219i atr\u0103g\u0103toare, v\u0103 asigura\u021bi c\u0103 clien\u021bii se simt bineven\u021bi s\u0103 r\u0103sfoiasc\u0103 \u00een magazinul dumneavoastr\u0103 \u0219i s\u0103 ob\u021bin\u0103 informa\u021biile de care au nevoie, exact atunci c\u00e2nd au nevoie. Astfel, p\u0103stra\u021bi toate libert\u0103\u021bile de a v\u0103 contura propria marc\u0103, f\u0103r\u0103 a fi supus unei competi\u021bii directe pe o pia\u021b\u0103.<\/p>

Deschiderea propriului magazin online \u2013 care sunt costurile?<\/h2>

Ve\u0219tile proaste de la bun \u00eenceput: efortul financiar \u0219i de timp ini\u021bial pentru a ob\u021bine profituri cu propriul magazin online este \u00een orice caz mai mare dec\u00e2t \u00een cazul v\u00e2nz\u0103rii prin Amazon. Chiar dac\u0103 exist\u0103 acum suficiente instrumente \u0219i \u0219abloane cu care pute\u021bi crea magazine online la costuri reduse, mai sunt necesare o serie de alte investi\u021bii \u00eenainte de a putea \u00eencepe cu succes. Pe l\u00e2ng\u0103 costurile pentru hosting, sistemul de magazin dorit \u0219i solu\u021biile adecvate de gestionare a stocurilor, ar trebui s\u0103 planifica\u021bi un buget pentru activit\u0103\u021bile de marketing, pentru a atrage aten\u021bia clien\u021bilor poten\u021biali asupra magazinului dumneavoastr\u0103.<\/p>

Dac\u0103 dori\u021bi s\u0103 deschide\u021bi un magazin online, trebuie s\u0103 v\u0103 g\u00e2ndi\u021bi \u00een continuare dac\u0103 dori\u021bi s\u0103 solicita\u021bi ajutorul unei agen\u021bii digitale pentru designul \u0219i dezvoltarea magazinului, care s\u0103 v\u0103 ofere consultan\u021b\u0103 sau s\u0103 implementeze complet magazinul conform dorin\u021belor dumneavoastr\u0103. \u00cen func\u021bie de cerin\u021be, ar trebui s\u0103 planifica\u021bi un buget \u00een intervalul inferior p\u00e2n\u0103 la mediu al cinci cifre, care, datorit\u0103 expertizei agen\u021biei, se poate amortiza adesea \u00eentr-un timp scurt.<\/p>

Odat\u0103 ce toate etapele sunt finalizate \u0219i pute\u021bi prezenta magazinul dumneavoastr\u0103 online publicului, ave\u021bi control total asupra gestion\u0103rii politicii de pre\u021buri \u0219i m\u0103rci. Astfel, pute\u021bi, de exemplu, s\u0103 reduce\u021bi pre\u021bul \u00een cadrul unor promo\u021bii, f\u0103r\u0103 a suferi pierderi de profit \u00een compara\u021bie cu v\u00e2nzarea prin Amazon. Desigur, pute\u021bi investi profiturile \u0219i \u00een marketing sau \u00een dezvoltarea ulterioar\u0103 a magazinului dumneavoastr\u0103, pentru a v\u0103 consolida sau chiar \u00eembun\u0103t\u0103\u021bi pozi\u021bia pe pia\u021b\u0103 pe termen lung.<\/p>

Construirea complet\u0103 a m\u0103rcii<\/h2>

C\u00e2nd \u00eenfiin\u021ba\u021bi un magazin online, pozi\u021bionarea m\u0103rcii dumneavoastr\u0103 \u00een mintea clien\u021bilor este de cea mai mare relevan\u021b\u0103. Numai a\u0219a ve\u021bi putea \u2013 atunci c\u00e2nd crea\u021bi un magazin propriu \u2013 s\u0103 ie\u0219i\u021bi \u00een eviden\u021b\u0103 din oferta nesf\u00e2r\u0219it\u0103 de pe Amazon \u0219i s\u0103 \u00eei fideliza\u021bi pe termen lung. Deoarece Amazonul \u00een sine \u2013 \u00een mod firesc \u2013 ofer\u0103 pu\u021bin spa\u021biu pentru conturarea brandurilor externe, aici intervine magazinul online propriu. Acesta v\u0103 ofer\u0103 toate libert\u0103\u021bile de personalizare \u0219i prezentare a m\u0103rcii dumneavoastr\u0103. Pentru multe companii din comer\u021bul electronic, acesta reprezint\u0103 inima identit\u0103\u021bii corporative.<\/p>

Dac\u0103 un v\u00e2nz\u0103tor Amazon dore\u0219te s\u0103 \u00ee\u0219i creeze propriul magazin online, trebuie s\u0103 se asigure c\u0103 acesta iese \u00een eviden\u021b\u0103 din mas\u0103, se potrive\u0219te cu imaginea general\u0103 a m\u0103rcii \u0219i are, \u00een plus, o valoare de recunoa\u0219tere care dep\u0103\u0219e\u0219te propriile limite. Astfel, activit\u0103\u021bile dumneavoastr\u0103 de v\u00e2nzare pe Amazon vor beneficia \u0219i ele. Chiar dac\u0103 un client poten\u021bial ajunge la magazinul dumneavoastr\u0103 online, dar decide s\u0103 nu fac\u0103 o comand\u0103 imediat\u0103 dup\u0103 ce a vizionat gama dumneavoastr\u0103 de produse, a\u021bi c\u00e2\u0219tigat cel pu\u021bin un punct de contact \u00eentre el \u0219i marca dumneavoastr\u0103. Poate c\u0103 acest client va g\u0103si produsele dumneavoastr\u0103 \u00eentr-o c\u0103utare ulterioar\u0103 pe Amazon, \u00ee\u0219i va aminti de acestea \u0219i va decide s\u0103 cumpere acolo datorit\u0103 familiarit\u0103\u021bii.<\/p>

\"C\u00e2nd<\/figure>

Strategii de marketing \u0219i v\u00e2nzare personalizate<\/h2>

C\u00e2nd v\u0103 construi\u021bi propriul magazin online, ave\u021bi, pe l\u00e2ng\u0103 posibilit\u0103\u021bile nesf\u00e2r\u0219ite de conturare a m\u0103rcii, \u0219i toate libert\u0103\u021bile pentru dezvoltarea strategiilor de marketing \u0219i v\u00e2nzare personalizate. Acest lucru este deosebit de relevant \u00een domeniul B2B, atunci c\u00e2nd clien\u021bii plaseaz\u0103 comenzi cu cantit\u0103\u021bi mari sau necesit\u0103 execu\u021bii individuale ale articolelor dorite.<\/p>

Dar \u0219i ca v\u00e2nz\u0103tor B2C, beneficia\u021bi de op\u021biuni flexibile \u00een stabilirea pre\u021burilor. De exemplu, pute\u021bi oferi reduceri la achizi\u021bia a trei produse identice pentru a crea un stimulent suplimentar de cump\u0103rare. Sau pute\u021bi trimite, \u00een cadrul unei campanii, coduri de reducere personalizate abona\u021bilor newsletter-ului dumneavoastr\u0103. Posibilit\u0103\u021bile sunt nelimitate \u0219i v\u0103 permit s\u0103 adapta\u021bi ofertele \u0219i pre\u021burile exact la nevoile publicului \u021bint\u0103, pentru a asigura cel mai bun serviciu posibil. Cei care doresc s\u0103 construiasc\u0103 pe toate nivelurile comer\u021bului electronic trebuie s\u0103 r\u0103m\u00e2n\u0103 flexibili.<\/p>

Dar \u0219i pe Amazon ave\u021bi c\u00e2teva op\u021biuni pentru a v\u0103 construi strategic politica de pre\u021buri. Aici pute\u021bi afla mai multe: Porni\u021bi cu strategia de pre\u021buri corecte: G\u0103si\u021bi strategia care se potrive\u0219te cu adev\u0103rat afacerii dumneavoastr\u0103 \u2013 inclusiv exemple practice!<\/a><\/p>

Experien\u021ba perfect\u0103 de cump\u0103rare<\/h2>

Desigur, strategiile de marketing \u0219i v\u00e2nzare nu sunt singurele aspecte pe care le pute\u021bi ajusta atunci c\u00e2nd v\u0103 construi\u021bi propriul magazin online. Pentru a \u00eembun\u0103t\u0103\u021bi experien\u021ba de cump\u0103rare a clien\u021bilor dumneavoastr\u0103, ave\u021bi la dispozi\u021bie multe op\u021biuni de personalizare. Folosi\u021bi videoclipuri pentru a demonstra produsele \u00een ac\u021biune. Anima\u021bi graficele pentru a explica structura sau modul de func\u021bionare al acestora. Sau aduce\u021bi produsele dumneavoastr\u0103 prin VR direct la clien\u021bii acas\u0103. Posibilit\u0103\u021bile sunt nelimitate \u0219i v\u0103 permit s\u0103 prezenta\u021bi produse care necesit\u0103 explica\u021bii \u00eentr-un mod u\u0219or de \u00een\u021beles. De asemenea, pute\u021bi eviden\u021bia obiectele de zi cu zi printr-o prezentare extraordinar\u0103, diferen\u021biindu-le de oferta concuren\u021bei.<\/p>

Integra\u021bi instrumente \u0219i func\u021bii practice \u00een magazin pentru a ghida clien\u021bii dumneavoastr\u0103 \u00een fiecare etap\u0103 a c\u0103l\u0103toriei clientului \u0219i pentru a-i conduce la finalizarea achizi\u021biei. Un ghid de produse poate ajuta vizitatorii neexperimenta\u021bi, care sunt \u00eenc\u0103 la \u00eenceputul \u201ec\u0103l\u0103toriei\u201d lor, s\u0103 g\u0103seasc\u0103 versiunea ideal\u0103 a unui produs din gama dumneavoastr\u0103, f\u0103r\u0103 a avea mult\u0103 cuno\u0219tin\u021b\u0103 de specialitate. Op\u021biunile extinse de filtrare pe paginile de categorii ofer\u0103 clien\u021bilor care \u00ee\u0219i cunosc deja cerin\u021bele posibilitatea de a g\u0103si \u00een c\u00e2teva secunde toate produsele cu caracteristicile dorite. Astfel, pute\u021bi oferi fiec\u0103rui client informa\u021biile de care are nevoie \u00een fiecare etap\u0103 a procesului s\u0103u individual de cump\u0103rare.<\/p>

Independen\u021b\u0103<\/h2>

Un ultim avantaj al unui magazin online propriu a fost deja eviden\u021biat \u00een c\u00e2teva dintre punctele anterioare, dar ar trebui subliniat din nou: independen\u021ba fa\u021b\u0103 de intermediari, platforme \u0219i algoritmii acestora. Ca operator al unui magazin online propriu, sunte\u021bi liber \u00een designul magazinului dumneavoastr\u0103, \u00een compunerea ofertei \u0219i \u00een desf\u0103\u0219urarea de ac\u021biuni.<\/p>

Mult mai important \u00eens\u0103: nu sunte\u021bi legat de interesele (economice) ale unei alte companii. Desigur, o platform\u0103 de v\u00e2nzare precum Amazon depinde de clien\u021bi mul\u021bumi\u021bi \u0219i, prin urmare, este interesat\u0103 de o ofert\u0103 bun\u0103 din partea v\u00e2nz\u0103torilor de pe marketplace. Totu\u0219i, puterea de decizie final\u0103 r\u0103m\u00e2ne \u00een m\u00e2inile platformei. C\u0103 acest lucru nu este neap\u0103rat r\u0103u, o demonstreaz\u0103 multe exemple de v\u00e2nz\u0103tori Amazon de succes. Un canal alternativ de v\u00e2nzare \u00een rezerv\u0103 nu poate face niciodat\u0103 r\u0103u.<\/p>

Concluzie: Amestecul face totul<\/h2>

Planific\u00e2nd o strategie de comer\u021b electronic sustenabil\u0103 \u0219i de succes, va trebui mai devreme sau mai t\u00e2rziu s\u0103 deschide\u021bi un magazin online propriu. Acesta reprezint\u0103 vitrina m\u0103rcii dumneavoastr\u0103. Aici pute\u021bi crea un punct central de contact pentru clien\u021bii dumneavoastr\u0103, s\u0103 v\u0103 prezenta\u021bi \u0219i produsele \u00eentr-un mod perfect \u0219i s\u0103 v\u0103 valorifica\u021bi pe deplin repertoriul de marketing. V\u0103 ofer\u0103 flexibilitatea necesar\u0103 pentru a vinde produsele \u00een execu\u021bii sau cantit\u0103\u021bi individuale \u0219i v\u0103 permite s\u0103 executa\u021bi \u0219i comenzi care se abat de la mas\u0103. Totu\u0219i, efortul ini\u021bial este mare, at\u00e2t din punct de vedere financiar, c\u00e2t \u0219i temporal. \u0218i chiar dac\u0103 magazinul este finalizat, trebuie mai \u00eent\u00e2i s\u0103-l face\u021bi cunoscut, \u00eenainte de a observa succesul economic.<\/p>

\u00cen combina\u021bie cu contul dumneavoastr\u0103 de v\u00e2nz\u0103tor Amazon, un magazin online propriu v\u0103 ofer\u0103 \u00eens\u0103 o pozi\u021bie excelent\u0103. Cele dou\u0103 platforme se completeaz\u0103 perfect \u00een multe aspecte \u0219i \u00ee\u0219i echilibreaz\u0103 punctele forte cu sl\u0103biciunile celeilalte. Posibilitatea de a reutiliza con\u021binuturi deja existente, cum ar fi descrierile \u0219i fotografiile produselor, v\u0103 faciliteaz\u0103 operarea paralel\u0103 a ambelor canale de v\u00e2nzare. Dac\u0103 v\u0103 adapta\u021bi strategia de v\u00e2nzare la caracteristicile individuale ale acestora, vi se deschid o mul\u021bime de noi oportunit\u0103\u021bi.<\/p>

\u00centreb\u0103ri frecvente<\/h2>
A deschide un magazin online propriu \u2013 Ce trebuie s\u0103 iau \u00een considerare?<\/strong><\/strong>

Urm\u0103toarele puncte trebuie luate \u00een considerare: acoperirea pentru clien\u021bi noi, crearea unei m\u0103rci individuale \u0219i strategii de marketing personalizate. \u00cen special pentru produsele f\u0103r\u0103 prezen\u021b\u0103 pe Amazon, acest lucru este decisiv. Printr-o abordare \u021bintit\u0103 \u0219i o experien\u021b\u0103 de cump\u0103rare atr\u0103g\u0103toare, clien\u021bii pot fi convin\u0219i. Un design unic al magazinului reflect\u0103 identitatea m\u0103rcii \u0219i atrage nu doar clien\u021bii Amazon. Flexibilitatea magazinului permite strategii de v\u00e2nzare creative, cum ar fi reducerile la cantitate sau campaniile prin e-mail, care pot fideliza clien\u021bii pe termen lung.<\/p> <\/div>

A deschide un magazin online \u2013 este gratuit?<\/strong><\/strong>

Crearea unui magazin online propriu \u2013 comparativ cu v\u00e2nzarea prin Amazon \u2013 implic\u0103 un efort financiar \u0219i de timp ini\u021bial mai mare. Trebuie s\u0103 investi\u021bi \u00een diferite domenii, cum ar fi g\u0103zduirea, sistemele de magazin, solu\u021biile de gestionare a stocurilor \u0219i marketingul. Totu\u0219i, controlul total asupra stabilirii pre\u021burilor \u0219i politicii de marc\u0103 permite pe termen lung o gestionare rentabil\u0103 \u0219i flexibil\u0103 a afacerii.<\/p> <\/div>

A crea un magazin online propriu \u2013 Ce experien\u021b\u0103 am nevoie?<\/strong><\/strong>

Un magazin online propriu nu necesit\u0103 o experien\u021b\u0103 profesional\u0103 specific\u0103. Cuno\u0219tin\u021be de baz\u0103 \u00een comer\u021bul electronic, marketing online, contabilitate \u0219i servicii pentru clien\u021bi sunt totu\u0219i foarte utile. De asemenea, \u00een\u021belegerea anumitor grupuri \u021bint\u0103 \u0219i capacitatea de a v\u0103 prezenta \u0219i vinde produsele sau serviciile \u00een mod eficient. Exist\u0103 \u00een acest domeniu multe agen\u021bii care sunt bucuroase s\u0103 v\u0103 sprijine<\/a>.<\/p> <\/div><\/div>

Credite foto \u00een ordinea imaginilor: \u00a9 Tierney \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

V\u00e2nzarea pe Amazon aduce multe avantaje. Pe l\u00e2ng\u0103 un num\u0103r aparent nelimitat de clien\u021bi poten\u021biali, este \u00een special manipularea simpl\u0103, care \u00eei determin\u0103 pe mul\u021bi v\u00e2nz\u0103tori s\u0103 \u00ee\u0219i ofere gama de produse pe cea mai mare pia\u021b\u0103 digital\u0103. \u00cen loc s\u0103 \u00ee\u0219i petreac\u0103 o mare parte din timp deschiz\u00e2ndu-\u0219i magazinul online, pot \u00eencepe direct s\u0103<\/p>\n","protected":false},"author":3,"featured_media":818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1323],"tags":[],"class_list":["post-226647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sfaturi-amp-trucuri"],"yoast_head":"\nCum func\u021bioneaz\u0103 un magazin online personal ca un complement la Amazon<\/title>\n<meta name=\"description\" content=\"Magazin propriu sau v\u00e2nzare pe Amazon? 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Acest lucru este esen\u021bial \u00een special pentru produsele f\u0103r\u0103 prezen\u021b\u0103 pe Amazon. Printr-o abordare \u021bintit\u0103 \u0219i o experien\u021b\u0103 de cump\u0103rare atr\u0103g\u0103toare, clien\u021bii pot fi convin\u0219i. Un design unic al magazinului reflect\u0103 identitatea m\u0103rcii \u0219i atrage nu doar clien\u021bii Amazon. Flexibilitatea magazinului permite strategii de v\u00e2nzare creative, cum ar fi reducerile la cantitate sau campaniile prin e-mail, care pot fideliza clien\u021bii pe termen lung.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/deschiderea-propriei-tale-magazine-online-complementul-ideal-pentru-vanzarea-pe-amazon\/#faq-question-1723112708551","position":2,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/deschiderea-propriei-tale-magazine-online-complementul-ideal-pentru-vanzarea-pe-amazon\/#faq-question-1723112708551","name":"Deschiderea unui magazin online \u2013 este posibil gratuit?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Construirea unui magazin online propriu \u2013 comparativ cu v\u00e2nzarea prin Amazon \u2013 implic\u0103 un efort ini\u021bial mai mare at\u00e2t din punct de vedere financiar, c\u00e2t \u0219i temporal. 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Cuno\u0219tin\u021be de baz\u0103 \u00een comer\u021bul electronic, marketing online, contabilitate \u0219i servicii pentru clien\u021bi sunt totu\u0219i foarte utile. De asemenea, \u00een\u021belegerea anumitor grupuri \u021bint\u0103 \u0219i capacitatea de a v\u0103 prezenta \u0219i vinde produsele sau serviciile \u00een mod eficient. 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