{"id":226656,"date":"2020-10-27T14:20:00","date_gmt":"2020-10-27T14:20:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/10-sfaturi-esentiale-despre-cum-sa-reduceti-eficient-rata-de-returnare\/"},"modified":"2020-10-27T14:20:00","modified_gmt":"2020-10-27T14:20:00","slug":"10-sfaturi-esentiale-despre-cum-sa-reduceti-eficient-rata-de-returnare","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/10-sfaturi-esentiale-despre-cum-sa-reduceti-eficient-rata-de-returnare\/","title":{"rendered":"10 sfaturi esen\u021biale despre cum s\u0103 reduce\u021bi eficient rata de returnare"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-149373-identifier\">Este una dintre marile probleme din comer\u021bul online: valul de return\u0103ri. Valorile \u00een dou\u0103 cifre nu sunt adesea o raritate, ci mai degrab\u0103 regula. \u00cen categoria Fashion, volumul return\u0103rilor dep\u0103\u0219e\u0219te chiar \u0219i \u00een mod regulat pragul de 50%. Pentru comer\u021bul electronic, \u00een care marjele sunt tradi\u021bional deja mici, \u00een aceste condi\u021bii este o provocare destul de mare s\u0103 <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/profitabel-auf-amazon-verkaufen\/\">vinde\u021bi profitabil<\/a>. De aceea, mul\u021bi comercian\u021bi online \u00eencearc\u0103 s\u0103-\u0219i reduc\u0103 rata de returnare. <\/p><p class=\"theme-wp-block gb-responsive-420351-identifier\">Acest lucru se aplic\u0103 \u0219i v\u00e2nz\u0103torilor care comercializeaz\u0103 \u00een principal prin intermediul pie\u021belor precum Amazon. Acolo, problema este chiar mai grav\u0103, deoarece structura gigantului de livrare face ca returnarea articolelor s\u0103 fie foarte u\u0219oar\u0103 pentru clien\u021bi. \u00cen plus, comercian\u021bii Amazon au mult mai pu\u021bine op\u021biuni de ac\u021biune pentru a-\u0219i reduce semnificativ return\u0103rile.<\/p><p class=\"theme-wp-block gb-responsive-740061-identifier\">Ce ar trebui s\u0103 face\u021bi? S\u0103 mu\u0219ca\u021bi din m\u0103rul amar, s\u0103 \u00eenghi\u021bi\u021bi pastila amar\u0103 \u0219i s\u0103 accepta\u021bi situa\u021bia? P\u00e2n\u0103 la urm\u0103, to\u021bi comercian\u021bii se confrunt\u0103 cu aceea\u0219i problem\u0103, deci din punct de vedere competitiv se echilibreaz\u0103. Asta s-ar putea face \u2013 dar nu rezolv\u0103 problema. De dragul mediului, comercian\u021bii ar trebui s\u0103 fac\u0103 tot posibilul pentru a-\u0219i reduce rata de returnare. Un efect secundar pl\u0103cut: cei care lucreaz\u0103 la rata lor de returnare \u00eembun\u0103t\u0103\u021besc \u00een general calitatea ofertei lor \u0219i pot spera astfel la mai multe v\u00e2nz\u0103ri. V\u0103 ar\u0103t\u0103m ce pute\u021bi face.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-231028-identifier\">10 sfaturi pentru mai pu\u021bine return\u0103ri<\/h2><p class=\"theme-wp-block gb-responsive-248416-identifier\">Comercian\u021bii Amazon nu o au u\u0219or \u00een ceea ce prive\u0219te return\u0103rile. Pe de o parte, nu au op\u021biunile pe care le are un operator clasic de magazin online \u2013 sfaturi precum \u201e\u00centreba\u021bi motivul return\u0103rii \u0219i \u00eenv\u0103\u021ba\u021bi din asta\u201d sau \u201eStabili\u021bi taxe de returnare\u201d pur \u0219i simplu nu sunt implementabile.<\/p><p class=\"theme-wp-block gb-responsive-751551-identifier\">Pe de alt\u0103 parte, Amazon este \u00een primul r\u00e2nd interesat de o experien\u021b\u0103 perfect\u0103 pentru clien\u021bi \u0219i le face u\u0219or clien\u021bilor s\u0103 ob\u021bin\u0103 un formular de returnare. Deoarece, dac\u0103 clientul este \u00een general mul\u021bumit, cre\u0219te probabilitatea ca acesta s\u0103 efectueze \u0219i urm\u0103toarea achizi\u021bie prin intermediul platformei online. Cu aceast\u0103 filozofie, Amazon genereaz\u0103 miliarde de dolari \u00een venituri \u00een ciuda numeroaselor return\u0103ri \u00een fiecare an. Chiar dac\u0103 au existat zvonuri c\u0103 gigantul <a href=\"https:\/\/www.heise.de\/newsticker\/meldung\/Amazon-geht-mit-Kontensperrungen-gegen-hohe-Retourenquoten-vor-1927899.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">blocheaz\u0103 conturile cump\u0103r\u0103torilor online care returneaz\u0103 frecvent<\/a>, \u00ee\u0219i pune v\u00e2nz\u0103torii de pe pia\u021b\u0103 \u00eentr-o situa\u021bie dificil\u0103 cu politica general\u0103 de returnare. Deoarece rata de returnare joac\u0103 nu \u00een ultimul r\u00e2nd un rol important \u00een acordarea <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/infografic-acestia-sunt-cei-13-pasi-catre-profitul-amazon-buy-box\/\">Buy Box<\/a>. V-am preg\u0103tit zece sfaturi despre cum s\u0103 v\u0103 reduce\u021bi totu\u0219i rata de returnare!<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-675906-identifier\">#1: Cu c\u00e2t livrarea este mai rapid\u0103, cu at\u00e2t rata de returnare este mai mic\u0103<\/h3><p class=\"theme-wp-block gb-responsive-215075-identifier\">Cump\u0103r\u0103torul online obi\u0219nuit este o fiin\u021b\u0103 ner\u0103bd\u0103toare \u0219i capricioas\u0103. El cump\u0103r\u0103 de preferin\u021b\u0103 seara t\u00e2rziu de pe canapea \u0219i dore\u0219te ca comanda sa s\u0103 fie livrat\u0103 c\u00e2t mai repede, de preferin\u021b\u0103 a doua zi. Dac\u0103 acest lucru nu se \u00eent\u00e2mpl\u0103, anticiparea dispare de obicei rapid. Cu c\u00e2t mai mult timp trece \u00eentre plasarea comenzii \u0219i primirea pachetului, cu at\u00e2t mai mare este, de obicei, probabilitatea ca clien\u021bii s\u0103 returneze produsele.<\/p><p class=\"theme-wp-block gb-responsive-116718-identifier\">Pentru a reduce rata de returnare, optimizarea \u00eendeplinirii \u0219i a livr\u0103rii este, prin urmare, esen\u021bial\u0103. Este clar c\u0103 nu toat\u0103 lumea poate oferi livrare \u00een aceea\u0219i zi \u2013 dar cu toate acestea, v\u00e2nz\u0103torii care \u00ee\u0219i gestioneaz\u0103 singuri \u00eendeplinirea ar trebui s\u0103 arunce o privire atent\u0103 asupra proceselor lor. \u00cen ce puncte exist\u0103 probleme \u0219i ce pot face \u00een leg\u0103tur\u0103 cu asta? Pot s\u0103 \u00eemi optimizez software-ul \u0219i s\u0103 creez liste de ambalare automate? Am nevoie de mai mult personal? Toate acestea sunt \u00eentreb\u0103ri care pot duce la o livrare mai rapid\u0103 \u0219i la faptul c\u0103 clientul prime\u0219te produsele mai repede.<\/p><p class=\"theme-wp-block gb-responsive-356777-identifier\">\u00cen plus, exist\u0103 \u0219i posibilitatea de a utiliza\u00a0<a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/brexit-amazon-fba-opreste-transferurile-de-inventar-intre-ue-si-regatul-unit-iata-ce-pot-face-comerciantii\/\">\u00cendeplinirea de c\u0103tre Amazon (FBA)<\/a>. Acest serviciu include stocarea produselor \u00een centrele de livrare ale gigantului E-Commerce, compilarea comenzilor, livrarea, precum \u0219i serviciul pentru clien\u021bi, inclusiv gestionarea return\u0103rilor. De\u0219i nu se poate reduce direct rata de returnare \u00een acest mod, FBA are multe avantaje care pot compensa o rat\u0103 prea mare:\u00a0<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-512821-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-342440-identifier\">Livrarea este garantat rapid\u0103 \u0219i dotat\u0103 cu un sistem de urm\u0103rire a expedierii.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-936002-identifier\">Prin FBA, v\u00e2nz\u0103torul poate economisi costuri mari de logistic\u0103, \u00eencep\u00e2nd de la spa\u021biul de depozitare p\u00e2n\u0103 la angaja\u021bi \u0219i gestionarea return\u0103rilor.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-389997-identifier\">\u00cen acela\u0219i timp, costurile sunt clar calculabile, \u00een timp ce comercian\u021bii care au propria \u00eendeplinire trebuie s\u0103 men\u021bin\u0103 spa\u021biu de depozitare \u0219i personal \u2013 fie c\u0103 este necesar sau nu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-595469-identifier\">Produsele FBA primesc automat logo-ul dorit Prime, inclusiv livrare rapid\u0103.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-54396-identifier\">V\u00e2nz\u0103torii FBA nu trebuie s\u0103 \u00ee\u0219i fac\u0103 aproape deloc griji cu privire la performan\u021ba lor de v\u00e2nzare, deoarece\u00a0<a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/cele-14-cele-mai-importante-criterii-pentru-a-castiga-buy-box-pe-amazon-si-cum-sa-iti-mentii-metricii-sub-control\/\">cele mai importante metrici<\/a>\u00a0sunt automat excelente. Acest lucru se aplic\u0103 \u0219i ratei at\u00e2t de importante de nemul\u021bumire cu privire la return\u0103ri.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-78572-identifier\">#2: Cu c\u00e2t descrierea produsului este mai bun\u0103, cu at\u00e2t rata de returnare este mai mic\u0103<\/h3><p class=\"theme-wp-block gb-responsive-307409-identifier\">Acest aspect este foarte important pentru a reduce \u00een mod sustenabil rata de returnare. Spre deosebire de comer\u021bul cu am\u0103nuntul, cump\u0103r\u0103torii online nu pot examina un articol \u00een detaliu \u00eenainte de achizi\u021bie, nici nu \u00eel pot atinge sau \u00eencerca. \u00cen acela\u0219i timp, aspectul, textura \u0219i func\u021bionalitatea au o influen\u021b\u0103 decisiv\u0103 asupra deciziei de cump\u0103rare. Aceast\u0103 dezavantaj poate fi compensat doar par\u021bial de comercian\u021bii online. Cu at\u00e2t mai important este ca aici s\u0103 fie valorificate toate posibilit\u0103\u021bile.<\/p><p class=\"theme-wp-block gb-responsive-416555-identifier\">Pentru v\u00e2nz\u0103torii de pe Amazon, aceasta \u00eenseamn\u0103 \u00een special s\u0103 configureze pagina de detalii a produsului \u00een mod corespunz\u0103tor. Nimic nu este mai fatal pentru rata de returnare dec\u00e2t o descriere a produsului slab\u0103 \u0219i pu\u021bin concludent\u0103. \u00cen schimb, clientului ar trebui s\u0103 \u00eei fie c\u00e2t mai clar posibil ce \u00eel a\u0219teapt\u0103. Despre ce produs este vorba? La ce se folose\u0219te acest produs? Ce func\u021bii \u0219i caracteristici speciale ofer\u0103? Cu c\u00e2t aceste puncte sunt mai clare pentru cump\u0103r\u0103tor, cu at\u00e2t mai bine poate lua decizia de cump\u0103rare \u0219i cu at\u00e2t mai mic\u0103 este probabilitatea ca el s\u0103 returneze produsul.<\/p><p class=\"theme-wp-block gb-responsive-754065-identifier\">Pe Amazon, comercian\u021bii care gestioneaz\u0103 un listing au \u00eens\u0103 o alt\u0103 op\u021biune pentru a reduce rata de returnare. Prin a\u0219a-numitul A+ Content, descrierea produsului poate fi extins\u0103 cu 5.000 de caractere suplimentare. De asemenea, se pot integra \u0219i imagini sau tabele. A+ Content este, prin urmare, potrivit \u00een special pentru a prezenta produse care necesit\u0103 explica\u021bii, pentru a eviden\u021bia punctele unice de v\u00e2nzare sau pentru a explica detalii importante ale produsului.<\/p><blockquote class=\"theme-wp-block wp-block-quote has-text-align-left desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-154398-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-128506-identifier has-medium-font-size\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Un articol detaliat despre aceste con\u021binuturi suplimentare \u00eel g\u0103si\u021bi aici:\u00a0<a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/amazon-a-plus-content-hohe-conversion-rate\/\">Amazon A+ Content \u2013 Calea gratuit\u0103 c\u0103tre o rat\u0103 de conversie ridicat\u0103?<\/a><\/span><\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-36570-identifier\">#3: De asemenea, imaginile produsului pot reduce num\u0103rul de return\u0103ri<\/h3><p class=\"theme-wp-block gb-responsive-215328-identifier\">La fel de decisiv\u0103 ca descrierea este \u0219i imaginea unui produs. Pe l\u00e2ng\u0103 calitate, care ar trebui s\u0103 fie c\u00e2t mai ridicat\u0103, alte aspecte joac\u0103 un rol important \u00een reducerea ratei de returnare:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-202061-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-351064-identifier\">Num\u0103r\u00a0<strong>mare<\/strong>: Doar o imagine a produsului nu poate fi niciodat\u0103 suficient\u0103. Mai multe imagini din diferite unghiuri sunt esen\u021biale pentru a oferi clientului o impresie realist\u0103 a articolului.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-582707-identifier\"><strong>Imagini de aproape<\/strong>: Acestea \u00eenlocuiesc practic experien\u021ba tactil\u0103 pe care clientul o poate avea \u00een comer\u021bul cu am\u0103nuntul. De asemenea, detalii speciale pot fi prezentate astfel.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-569417-identifier\">Rezolu\u021bie\u00a0<strong>mare<\/strong>: Imaginile ar trebui s\u0103 apar\u0103 neblurate chiar \u0219i atunci c\u00e2nd se utilizeaz\u0103 func\u021bia de zoom.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-407271-identifier\"><strong>Modele<\/strong>: Nu doar la articolele de \u00eembr\u0103c\u0103minte, ci \u0219i la toate celelalte produse care sunt purtate aproape de corp (de exemplu, rucsaci, ceasuri etc.), produsul ar trebui s\u0103 fie prezentat \u0219i pe un model.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-779422-identifier\">Toate aceste aspecte contribuie la faptul c\u0103 clientul ob\u021bine un \u201esentiment\u201d pentru produs. Cu c\u00e2t impresia creat\u0103 este mai realist\u0103, cu at\u00e2t mai mic\u0103 este probabilitatea ca clientul s\u0103 fie dezam\u0103git la desf\u0103cerea produsului.<\/p>\t\n\t<div  class=\"theme-wp-block theme-block-media-text alignwide desktop-align-wide xl-align-wide lg-align-wide md-align-wide sm-align-wide desktop-blockDirection-row xl-blockDirection-row lg-blockDirection-row desktop-mediaPosition-left xl-mediaPosition-left lg-mediaPosition-left md-mediaPosition-left sm-mediaPosition-left gb-responsive-127825-identifier md-blockDirection-column sm-blockDirection-column has-background gb-columns-style-default\">\n\t\t<figure class=\"wp-block-theme-media-text__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1410\" height=\"927\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool.png\" class=\"attachment- size-\" alt=\"amazon-business-analytics-tool-large.png\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-104x68.png 104w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-208x137.png 208w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-medium.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-medium-large.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-large.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-1200x789.png 1200w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool.png 1410w\" sizes=\"(max-width: 1410px) 100vw, 1410px\" \/>\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t<div class=\"wp-block-theme-media-text__content\">\n\t\t\t<h3 class=\"theme-wp-block wp-block-heading gb-responsive-650725-identifier\">Vinde\u021bi profitabil?<\/h3><p class=\"theme-wp-block gb-responsive-308743-identifier\">P\u0103stra\u021bi \u00eentotdeauna sub observa\u021bie evolu\u021bia profitului produselor dumneavoastr\u0103 prin intermediul SELLERLOGIC Business Analytics \u0219i lua\u021bi decizii bazate pe date la timp pentru a valorifica poten\u021bialul afacerii dumneavoastr\u0103 pe Amazon.<\/p><p class=\"theme-wp-block gb-responsive-74174-identifier\" style=\"line-height:1.5\"><a href=\"https:\/\/www.sellerlogic.com\/ro\/business-analytics-tool-amazon\/\">Descoperi\u021bi acum!<\/a><\/p>\t\t<\/div>\n\t<\/div>\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-786793-identifier\">#4: V\u00e2nz\u0103torii de pe pia\u021b\u0103 ar trebui s\u0103 foloseasc\u0103 datele pe care le au<\/h3><p class=\"theme-wp-block gb-responsive-692353-identifier\">Desigur, \u00een special comercian\u021bii FBA nu au acelea\u0219i posibilit\u0103\u021bi de a colecta date ca cei cu un magazin online propriu. Dar \u0219i v\u00e2nz\u0103torii Amazon au la dispozi\u021bie informa\u021bii pe care le pot folosi pentru a reduce rata de returnare. \u00cen special, recenziile clien\u021bilor merit\u0103 men\u021bionate aici. \u00cen special, comercian\u021bii ar trebui s\u0103 analizeze evalu\u0103rile negative. Se acumuleaz\u0103 anumite pl\u00e2ngeri? Atunci acesta este cu siguran\u021b\u0103 un indiciu de ce unii clien\u021bi \u00ee\u0219i returneaz\u0103 comanda.<\/p><p class=\"theme-wp-block gb-responsive-799732-identifier\">\u00cen plus, Amazon \u00eentreab\u0103 \u00eentotdeauna despre motivul unei return\u0103ri. Dac\u0103 clientul indic\u0103 aici \u201eNu-mi place\u201d, acesta poate fi un indiciu al unor fotografii de produs necorespunz\u0103toare. Multe \u201eNu se potrive\u0219te\u201d sugereaz\u0103 mai degrab\u0103 c\u0103 ar merita s\u0103 se integreze un tabel de m\u0103rimi \u00een descrierea produsului.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-412837-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110454\/retourenquote-senken-robuste-verpackung.jpeg\" alt=\"Reducerea ratei de returnare prin ambalaje robuste\" class=\"wp-image-52888\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110454\/retourenquote-senken-robuste-verpackung-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110454\/retourenquote-senken-robuste-verpackung-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110454\/retourenquote-senken-robuste-verpackung.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-836176-identifier\">#5: Ambalajele robuste reduc daunele cauzate de livrare<\/h3><p class=\"theme-wp-block gb-responsive-630613-identifier\">Ambalajul este subestimat de mul\u021bi comercian\u021bi, de\u0219i este foarte important pentru experien\u021ba clientului. Acesta transmite prima impresie, care poate fi decisiv\u0103. Ambalajul corect ofer\u0103 \u00eens\u0103 \u0219i mai mult: protejeaz\u0103 articolul. Produsele deteriorate, pe de alt\u0103 parte, vor fi foarte probabil returnate. Pentru a reduce rata de returnare sau pentru a nu permite cre\u0219terea acesteia, este a\u0219adar important s\u0103 alege\u021bi un ambalaj robust.<\/p><p class=\"theme-wp-block gb-responsive-735603-identifier\">Aceasta se aplic\u0103 \u0219i pachetului \u00een sine. Cutii care se potrivesc perfect sunt mai pu\u021bin susceptibile la denivel\u0103ri \u0219i \u00eendoituri, iar pu\u021bin f\u00e2n de lemn reduce suplimentar riscul de deteriorare \u00een timpul procesului de livrare.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-14350-identifier\">#6: Un bun suport pentru clien\u021bi rezolv\u0103 problemele \u0219i promoveaz\u0103 fidelizarea clien\u021bilor<\/h3><p class=\"theme-wp-block gb-responsive-688081-identifier\">Pentru a construi o bun\u0103 fidelizare a clien\u021bilor \u0219i a cre\u0219te probabilitatea unei achizi\u021bii, un suport pentru clien\u021bi accesibil \u0219i competent este esen\u021bial. De aceea, este recomandabil s\u0103 oferi\u021bi diferite modalit\u0103\u021bi de contact rapid pentru a clarifica \u00eentreb\u0103rile \u0219i a gestiona return\u0103rile f\u0103r\u0103 probleme. De exemplu, pe l\u00e2ng\u0103 linia telefonic\u0103 general\u0103, un chatbot ar putea fi disponibil \u00een magazinul dumneavoastr\u0103 online (un efect secundar pl\u0103cut: acesta reduce suplimentar sarcina asupra suportului pentru clien\u021bi).<\/p><p class=\"theme-wp-block gb-responsive-566604-identifier\">\u00cen plus, serviciul pentru clien\u021bi ar trebui s\u0103 fie u\u0219or accesibil, deoarece clien\u021bii poten\u021biali au adesea \u00eentreb\u0103ri \u00eenainte de achizi\u021bie. Reac\u021bia echipei dumneavoastr\u0103 \u00een astfel de situa\u021bii poate decide dac\u0103 un client r\u0103m\u00e2ne sau pleac\u0103. O gestionare abil\u0103 a solicit\u0103rilor clien\u021bilor, cum ar fi recomandarea unor produse similare care s-ar putea potrivi mai bine dorin\u021belor clientului, nu doar c\u0103 demonstreaz\u0103 implicare, ci duce \u0219i la clien\u021bi mai mul\u021bumi\u021bi \u0219i la venituri mai mari.<\/p><p class=\"theme-wp-block gb-responsive-137899-identifier\">Ca v\u00e2nz\u0103tor Amazon, pute\u021bi externaliza complet suportul pentru clien\u021bi utiliz\u00e2nd Amazon FBA.<\/p><p class=\"theme-wp-block gb-responsive-536621-identifier\">Pe scurt, o abordare pozitiv\u0103 \u0219i proactiv\u0103 \u00een serviciul pentru clien\u021bi contribuie la reducerea ratei de returnare \u00een etapele ulterioare ale parcursului clientului \u0219i la \u00eembun\u0103t\u0103\u021birea experien\u021bei generale pentru client. Aici <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/integrarea-si-serviciul-clienti-echipa-csm-de-la-sellerlogic\/\">un exemplu al unei echipe<\/a> care tr\u0103ie\u0219te aceste elemente zilnic.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-132580-identifier\">#7 Crearea stimulentelor de cump\u0103rare<\/h3><p class=\"theme-wp-block gb-responsive-32583-identifier\">Primele \u0219i recompensele pot contribui la reducerea ratelor de returnare atunci c\u00e2nd sunt utilizate strategic. Aici exist\u0103 mai multe op\u021biuni pentru comercian\u021bii online:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-478359-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-717435-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Stimulente pentru articolele p\u0103strate:<\/strong> Unii comercian\u021bi online ofer\u0103 recompense sau reduceri clien\u021bilor care \u00ee\u0219i p\u0103streaz\u0103 articolele, \u00een loc s\u0103 le returneze. Acest lucru poate fi realizat, de exemplu, prin acordarea de puncte de fidelitate sau a unui voucher pentru achizi\u021bii viitoare.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-156829-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-239193-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Politic\u0103 de returnare transparent\u0103:<\/strong> Prin comunicarea clar\u0103 a condi\u021biilor de returnare \u0219i oferirea unor proceduri simple de returnare, clien\u021bii pot fi \u00eencuraja\u021bi s\u0103 \u00ee\u0219i p\u0103streze articolele, \u00een loc s\u0103 le returneze. C\u00e2nd clien\u021bii \u0219tiu c\u0103 pot returna produsele f\u0103r\u0103 dificultate, este posibil s\u0103 fie mai pu\u021bin \u00eenclina\u021bi s\u0103 fac\u0103 acest lucru.<\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-786767-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-603804-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Oferte personalizate:<\/strong> Prin analiza comportamentului de cump\u0103rare \u0219i a modelelor de returnare, comercian\u021bii online pot crea oferte personalizate, adaptate nevoilor \u0219i preferin\u021belor clien\u021bilor lor. Acest lucru poate contribui la cre\u0219terea satisfac\u021biei clien\u021bilor cu achizi\u021biile lor \u0219i la reducerea num\u0103rului de articole returnate.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-419488-identifier\">#8 Cine \u00eenva\u021b\u0103 din recenziile clien\u021bilor vinde mai bine<\/h3><p class=\"theme-wp-block gb-responsive-968276-identifier\">Pentru a reduce rata de returnare \u00een comer\u021bul electronic, este esen\u021bial s\u0103 \u00een\u021belegem motivele pentru return\u0103rile de produse. O metod\u0103 eficient\u0103 \u00een acest sens este s\u0103 \u00eentreb\u0103m clien\u021bii despre motivul return\u0103rii \u00een timpul procesului de returnare. \u00cen plus, configurarea unei sec\u021biuni de evaluare pe paginile produselor poate oferi feedback valoros pentru dumneavoastr\u0103. Recenziile clien\u021bilor nu sunt doar o surs\u0103 de informa\u021bii de \u00eencredere, ci pot clarifica \u0219i \u00eentreb\u0103ri nea\u0219teptate \u0219i \u00eent\u0103ri \u00eencrederea poten\u021bialilor cump\u0103r\u0103tori. \u00cen special, <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/6-sfaturi-esentiale-despre-cum-sa-generezi-mai-multe-recenzii-pe-amazon\/\">pe platforme precum Amazon, recenziile clien\u021bilor<\/a> joac\u0103 un rol decisiv.<\/p><p class=\"theme-wp-block gb-responsive-459360-identifier\">Pe l\u00e2ng\u0103 \u201ecaracterul educativ\u201d al recenziilor clien\u021bilor, nu se poate sublinia suficient de mult de ce recenziile clien\u021bilor joac\u0103 un rol central \u00een comer\u021bul electronic ca dovad\u0103 social\u0103. Ele reduc incertitudinea poten\u021bialilor cump\u0103r\u0103tori, oferind perspective asupra experien\u021belor altora. \u00cen plus, oamenii tind s\u0103 se identifice cu al\u021bi clien\u021bi \u0219i s\u0103 le urmeze ac\u021biunile. Recenziile clien\u021bilor sunt considerate expertiz\u0103, deoarece ofer\u0103 o perspectiv\u0103 asupra calit\u0103\u021bii produsului din punctul de vedere al altor clien\u021bi, ceea ce le cre\u0219te credibilitatea.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-20299-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110441\/retourenquote-senken-augmented-reality.jpeg\" alt=\"Reducerea ratei de returnare cu ajutorul realit\u0103\u021bii augmentate\" class=\"wp-image-52885\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110441\/retourenquote-senken-augmented-reality-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110441\/retourenquote-senken-augmented-reality-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110441\/retourenquote-senken-augmented-reality.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-405236-identifier\">#9 Reducerea retururilor prin utilizarea realit\u0103\u021bii augmentate<\/h3><p class=\"theme-wp-block gb-responsive-503229-identifier\">Integrarea instrumentelor de prob\u0103 virtual\u0103 s-a dovedit a fi extrem de eficient\u0103 pentru comercian\u021bii de E-Commerce \u00een sprijinul clien\u021bilor \u00een luarea deciziilor de cump\u0103rare. Prin aceste instrumente, clien\u021bii pot acum s\u0103 probeze virtual \u00eembr\u0103c\u0103minte sau cosmetice sau s\u0103 plaseze articole \u00een mediul lor pentru a vedea dac\u0103 articolul arat\u0103 bine acolo. Ultimul aspect este deosebit de avantajos \u00een cazul mobilei, deoarece costurile de retur sunt cunoscut mai mari dec\u00e2t, de exemplu, \u00een cazul \u00eembr\u0103c\u0103mintei.<\/p><p class=\"theme-wp-block gb-responsive-350666-identifier\">Utilizarea AR are un alt efect pozitiv: Prin furnizarea unor astfel de tehnologii inovatoare ca ofert\u0103 de servicii \u00een E-Commerce, comercian\u021bii nu doar c\u0103 promoveaz\u0103 satisfac\u021bia clien\u021bilor, ci \u0219i sustenabilitatea. Investi\u021bia ini\u021bial\u0103 \u00een aceast\u0103 tehnologie se va dovedi rentabil\u0103 pe termen lung, deoarece num\u0103rul comenzilor gre\u0219ite este redus, ceea ce duce la mai pu\u021bine retururi, o nevoie mai mic\u0103 de ambalare \u0219i un consum mai sc\u0103zut de CO2. Datorit\u0103 realit\u0103\u021bii augmentate, operatorii de magazine pot oferi clien\u021bilor un proces de cump\u0103rare f\u0103r\u0103 \u00eentreruperi \u0219i pot renun\u021ba la prea multe retururi.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-98934-identifier\">#10 Reducerea ratei de retur prin \u201eMobile First\u201d<\/h3><p class=\"theme-wp-block gb-responsive-287962-identifier\">Utilizarea tot mai frecvent\u0103 a dispozitivelor mobile pentru cump\u0103r\u0103turi a dus la faptul c\u0103 multe persoane prefer\u0103 s\u0103 \u00ee\u0219i fac\u0103 achizi\u021biile prin intermediul telefoanelor lor. Aceast\u0103 dezvoltare este \u00een general pozitiv\u0103 pentru comercian\u021bii online, deoarece posibilitatea de a face cump\u0103r\u0103turi de oriunde \u00eei determin\u0103 pe oameni s\u0103 cumpere \u00een general mai mult. Acest lucru duce la o cre\u0219tere a veniturilor pentru comercian\u021bi. Desigur, exist\u0103 \u0219i unele dezavantaje \u2013 de exemplu, cre\u0219terea ratelor de retur.<\/p><p class=\"theme-wp-block gb-responsive-499378-identifier\">O optimizare insuficient\u0103 a magazinului online pentru dispozitive mobile poate duce, de exemplu, la o rat\u0103 mai mare de retur, deoarece o structur\u0103 slab\u0103 a paginii \u00een versiunea mobil\u0103 poate t\u0103ia informa\u021bii importante sau poate prezenta incorect produsul. Pentru a preveni aceast\u0103 problem\u0103, comercian\u021bii online ar trebui s\u0103 \u00ee\u0219i pun\u0103 urm\u0103toarele \u00eentreb\u0103ri:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-574273-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-93611-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Sunt informa\u021biile despre produse \u0219i dimensiunile disponibile pe telefon la fel de u\u0219or accesibile ca \u00een versiunea desktop a magazinului online?<\/li><li class=\"theme-wp-block gb-responsive-24375-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Este serviciul pentru clien\u021bi accesibil f\u0103r\u0103 probleme \u0219i prin dispozitive mobile?<\/li><li class=\"theme-wp-block gb-responsive-812297-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Sunt toate elementele vizuale, cum ar fi fotografiile \u0219i videoclipurile, adaptate pentru o prezentare optim\u0103 pe dispozitive mobile?<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-40265-identifier\">Concluzie: Clien\u021bi mai mul\u021bumi\u021bi = mai pu\u021bine retururi<\/h2><p class=\"theme-wp-block gb-responsive-124169-identifier\">Dup\u0103 cum se \u00eent\u00e2mpl\u0103 adesea \u00een comer\u021b, este vorba despre a oferi clientului cel mai bun serviciu posibil \u2013 acest lucru este valabil \u00een special pentru v\u00e2nzarea prin Amazon. Pentru optimizarea <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/tur-retur-sau-cat-de-important-este-rata-de-returnare-pe-amazon\/\">ratei de retur<\/a>, este important s\u0103 se optimizeze descrierea produsului \u0219i imaginile produsului astfel \u00eenc\u00e2t cump\u0103r\u0103torul s\u0103 \u0219tie c\u00e2t mai exact ce poate a\u0219tepta de la bunuri \u2013 \u0219i ce nu. De asemenea, un livrare rapid\u0103 \u0219i un ambalaj robust, dar de calitate, joac\u0103 un rol decisiv.<\/p><p class=\"theme-wp-block gb-responsive-586377-identifier\">De asemenea, v\u00e2nz\u0103torii de pe pie\u021bele online pot analiza recenziile produselor \u0219i pot verifica motivele retururilor. Numai cei care folosesc toate datele disponibile vor putea reduce rata de retur. \u00cen plus, comercian\u021bii \u00eembun\u0103t\u0103\u021besc astfel \u0219i produsul lor \u0219i profitabilitatea.<\/p><p class=\"theme-wp-block gb-responsive-122559-identifier has-small-font-size\">Credite pentru imagini \u00een ordinea imaginilor: \u00a9 tostphoto &#8212; http:\/\/stock.adobe.com ; \u00a9 New Africa &#8212; http:\/\/stock.adobe.com ; \u00a9 Andrey Popov &#8212; http:\/\/stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Return\u0103rile nu pot fi doar frustrante \u2013 ci \u0219i costisitoare. \u00cen plus, ele pot afecta poten\u021bial performan\u021ba v\u00e2nz\u0103torului. V\u0103 vom ar\u0103ta ce pute\u021bi face \u00een leg\u0103tur\u0103 cu asta, \u0219i \u00eentr-un mod compatibil cu Amazon!<\/p>\n","protected":false},"author":3,"featured_media":864,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1287],"tags":[],"class_list":["post-226656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-totul-despre-buy-box"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reduce rata de retur \u2013 Sfaturi esen\u021biale pentru mai pu\u021bine retururi<\/title>\n<meta name=\"description\" content=\"Cele mai bune sfaturi pentru mai pu\u021bine retururi: Cum pot v\u00e2nz\u0103torii 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