{"id":226671,"date":"2022-12-13T06:21:00","date_gmt":"2022-12-13T06:21:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/tendinte-in-logistica-2023-partea-3-aceste-trei-dezvoltari-in-comertul-electronic-ar-trebui-cu-siguranta-sa-fie-observate-de-comerciantii-online\/"},"modified":"2022-12-13T06:21:00","modified_gmt":"2022-12-13T06:21:00","slug":"tendinte-in-logistica-2023-partea-3-aceste-trei-dezvoltari-in-comertul-electronic-ar-trebui-cu-siguranta-sa-fie-observate-de-comerciantii-online","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/tendinte-in-logistica-2023-partea-3-aceste-trei-dezvoltari-in-comertul-electronic-ar-trebui-cu-siguranta-sa-fie-observate-de-comerciantii-online\/","title":{"rendered":"Tendin\u021be \u00een logistic\u0103 2023 (Partea 3) \u2013 aceste trei dezvolt\u0103ri \u00een comer\u021bul electronic ar trebui cu siguran\u021b\u0103 s\u0103 fie observate de comercian\u021bii online"},"content":{"rendered":"

Pentru comer\u021bul electronic, logistica reprezint\u0103 o provocare deosebit\u0103. \u00cen special din cauza cre\u0219terii constante a volumului de comenzi \u0219i a nenum\u0103ratelor pachete \u0219i destina\u021bii asociate. Mul\u021bi comercian\u021bi se confrunt\u0103 adesea cu limitele lor \u00een ceea ce prive\u0219te pachetele. Totu\u0219i, tendin\u021bele \u00een logistic\u0103 2023 ofer\u0103 \u0219i pentru acest domeniu interesant impulsuri pentru a gestiona pe de o parte fluxul de pachete \u0219i, pe de alt\u0103 parte, pentru a lua \u00een considerare cu succes teme importante precum sustenabilitatea. \u00cen cea de-a treia \u0219i ultima parte a tendin\u021belor \u00een comer\u021bul electronic 2023, v\u0103 ar\u0103t\u0103m la ce ar trebui s\u0103 fi\u021bi aten\u021bi \u00een anul urm\u0103tor \u00een logistic\u0103 \u0219i cum s\u0103 implementa\u021bi aceste aspecte.<\/p>\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Amazon-Trends\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tPartea 1: Tendin\u021be \u00een comer\u021bul electronic 2023 \u2013 aceste trei dezvolt\u0103ri contureaz\u0103 strategiile E-Com \u00een anul urm\u0103tor<\/a>\n\t\t\t<\/div>\n\t\t\t
Anul 2022 se apropie \u00eencet de sf\u00e2r\u0219it. Multe dezvolt\u0103ri au mi\u0219cat \u0219i \u00een acest an comercian\u021bii online \u0219i au adus noi impulsuri \u00een comer\u021bul electronic. Odat\u0103 cu apropierea sf\u00e2r\u0219itului de an, este acum timpul s\u0103 arunc\u0103m o privire asupra tendin\u021belor \u00een comer\u021bul electronic 2023.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"E-Commerce:\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tPartea 1: Tendin\u021be \u00een marketing 2023 \u2013 aceste patru dezvolt\u0103ri sunt decisive pentru un marketing de succes \u00een comer\u021bul electronic<\/a>\n\t\t\t<\/div>\n\t\t\t
\u00cen ultima noastr\u0103 postare, am analizat mai \u00eendeaproape tendin\u021bele strategiilor \u00een comer\u021bul electronic. Dar \u0219i \u00een marketing se deschid noi oportunit\u0103\u021bi, iar canalele deja cunoscute c\u00e2\u0219tig\u0103 \u00een importan\u021b\u0103. Deoarece comer\u021bul social devine din ce \u00een ce mai important.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

Tendin\u021be \u00een logistic\u0103 2023 \u2013 Sustenabilitate, modalit\u0103\u021bi de livrare \u0219i retururi \u00een centrul aten\u021biei<\/h2>

Exist\u0103 trei tendin\u021be centrale \u00een logistic\u0103 2023 \u00een cadrul comer\u021bului electronic pentru anul urm\u0103tor. Cel mai important subiect este, f\u0103r\u0103 \u00eendoial\u0103, sustenabilitatea. Dar \u0219i modul \u00een care livr\u0103rile ajung la clien\u021bi va deveni un criteriu de succes pentru comercian\u021bii online \u00eentr-o competi\u021bie \u00een continu\u0103 cre\u0219tere. \u0218i nu \u00een ultimul r\u00e2nd, industria se confrunt\u0103 cu dilema \u00eentre sustenabilitate \u0219i retururi.<\/p>

1. Sustenabilitate, responsabilitate social\u0103 \u0219i recomer\u021bul<\/h3>

Sustenabilitatea \u2013 Nachhaltigkeit \u2013 este de c\u00e2\u021biva ani subiectul de tendin\u021b\u0103 \u00een comer\u021bul electronic<\/a>. \u0218i asta pe mai multe niveluri. Pe de o parte ecologic, pe de alt\u0103 parte economic \u0219i social. Consumarea resurselor este un subiect care \u00eei preocup\u0103 pe clien\u021bi ast\u0103zi. \u0218i, din p\u0103cate, comer\u021bul electronic se confrunt\u0103 adesea cu o imagine proast\u0103 \u00een ceea ce prive\u0219te sustenabilitatea ecologic\u0103 \u2013 \u00een special \u00een segmente precum \u00eembr\u0103c\u0103mintea \u0219i electronica. De asemenea, \u00een ceea ce prive\u0219te responsabilitatea social\u0103 \u0219i economic\u0103, clien\u021bii sunt ast\u0103zi cel pu\u021bin par\u021bial mai aten\u021bi. \u00cen special la comercian\u021bii mari, clien\u021bii acord\u0103 o aten\u021bie sporit\u0103 acestui aspect.<\/p>

Dar \u0219i ca mic comerciant, nu ar trebui s\u0103 scrie\u021bi sustenabilitatea doar pe h\u00e2rtie pe agenda dumneavoastr\u0103, ci s\u0103 dezvolta\u021bi concepte de sustenabilitate holistic\u0103<\/a>: \u00cencep\u00e2nd de la gama de produse (bunuri produse sustenabil) p\u00e2n\u0103 la livrare \u0219i gestionarea retururilor (mai multe detalii \u00een punctele 2 \u0219i 3) \u0219i p\u00e2n\u0103 la condi\u021biile de munc\u0103 din lan\u021bul de valoare.<\/p>

Cum pot comercian\u021bii online s\u0103 devin\u0103 mai sustenabili \u00een ceea ce prive\u0219te livrarea, rezum\u0103 Micha Augstein, fondator \u0219i CEO al PARCEL.ONE: \u201eComercian\u021bii pot ajusta mai multe aspecte \u00een livrare pentru a o face mai sustenabil\u0103. \u00cencep\u00e2nd de la materialul de ambalare: aici au posibilitatea de a opta pentru carton ecologic sau de a folosi pungi de livrare reutilizabile. Acestea pot fi returnate gratuit de clien\u021bi \u0219i reutilizate de comerciant. De asemenea, materialul de umplutur\u0103 poate deveni mai sustenabil. \u00cen loc de folie cu bule, peletele de porumb sunt o alternativ\u0103 potrivit\u0103. \u00cen plus, comercian\u021bii pot apela la un rutare optimizat\u0103 (adic\u0103 g\u0103sirea celor mai bune rute) pentru a men\u021bine traseele de transport c\u00e2t mai ecologice posibil.\u201d<\/p>

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\u201eComercian\u021bii pot ajusta mai multe aspecte \u00een livrare pentru a o face mai sustenabil\u0103. \u00cencep\u00e2nd de la materialul de ambalare. Aici au posibilitatea de a opta pentru carton ecologic sau de a folosi pungi de livrare reutilizabile. Acestea pot fi returnate gratuit de clien\u021bi \u0219i reutilizate de comerciant. De asemenea, materialul de umplutur\u0103 poate deveni mai sustenabil. \u00cen loc de folie cu bule, peletele de porumb sunt o alternativ\u0103 potrivit\u0103. \u00cen plus, comercian\u021bii pot apela la un rutare optimizat\u0103 pentru a men\u021bine traseele de transport c\u00e2t mai ecologice posibil.\u201d<\/span><\/p>\nMicha Augstein, fondator \u0219i CEO al PARCEL.ONE<\/cite><\/blockquote>

Un alt punct \u00een ceea ce prive\u0219te sustenabilitatea este recomer\u021bul. Tot mai multe companii trec la oferirea de \u00eembr\u0103c\u0103minte \u0219i electronice second-hand sau refurbish \u2013 de obicei cu reduceri mai mari. G\u00e2ndul din spatele acestuia este simplu: comercian\u021bii ac\u021bioneaz\u0103 \u00een spiritul sustenabilit\u0103\u021bii, oferind clien\u021bilor posibilitatea de a economisi resurse \u00eempreun\u0103.<\/p>

Recomer\u021bul nu este \u00eens\u0103 doar o tendin\u021b\u0103 \u00een \u00eembr\u0103c\u0103minte \u0219i electronice, ci este de asemenea cunoscut \u00een segmentul c\u0103r\u021bilor \u0219i multimedia. Comercian\u021bii care ofer\u0103 produse din aceste categorii de m\u0103rfuri pot atrage noi grupuri \u021bint\u0103 prin recomer\u021b \u0219i, \u00een acela\u0219i timp, pot contribui la protec\u021bia mediului, a\u0219a cum confirm\u0103 \u0219i Hagen Meischner, Manager de Parteneriate la Shopify: \u201eImportan\u021ba sustenabilit\u0103\u021bii pentru consumatori \u0219i m\u0103rci va continua s\u0103 creasc\u0103, iar aici recomer\u021bul va juca un rol tot mai mare. \u00cen plus, sensibilitatea la pre\u021b a consumatorilor va fi un alt aspect care va accelera aceast\u0103 tendin\u021b\u0103.\u201d<\/p>

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\u201eImportan\u021ba sustenabilit\u0103\u021bii pentru consumatori \u0219i m\u0103rci va continua s\u0103 creasc\u0103, iar aici recomer\u021bul va juca un rol tot mai mare. \u00cen plus, sensibilitatea la pre\u021b a consumatorilor va fi un alt aspect care va accelera aceast\u0103 tendin\u021b\u0103.\u201d<\/span><\/p>\nHagen Meischner, Manager de Parteneriate la Shopify<\/cite><\/blockquote>

2. Livrarea \u00een centrul aten\u021biei: Factor decisiv pentru revenirea clien\u021bilor<\/h3>

\u00cen special \u00een 2022, problemele din lan\u021burile de aprovizionare au fost mereu \u00een centrul aten\u021biei comercian\u021bilor \u0219i clien\u021bilor. Datorit\u0103 pandemiei de coronavirus \u0219i r\u0103zboiului din Ucraina, lan\u021burile de aprovizionare sunt \u0219i r\u0103m\u00e2n puternic afectate. Rafturile goale din depozite \u0219i din magazinele fizice reprezint\u0103 \u00eens\u0103 o lovitur\u0103 sever\u0103 pentru experien\u021ba clientului. Modul \u00een care \u0219i dac\u0103 produsele sunt livrate (sau nu) decide adesea dac\u0103 clien\u021bii vor mai cump\u0103ra din magazin sau nu. Totu\u0219i, este \u00een prezent incert cum vor putea fi respectate timpii de livrare \u00een 2023. Pe l\u00e2ng\u0103 planific\u0103rile proactive \u00een logistic\u0103, \u00een special \u00een ceea ce prive\u0219te comanda de produse, comercian\u021bii ar trebui s\u0103 fie aten\u021bi la produsele alternative \u0219i s\u0103 acorde o aten\u021bie deosebit\u0103 transparen\u021bei \u00een comunicarea cu clien\u021bii. Acest lucru va fi decisiv nu doar \u00een timpul problemelor din lan\u021burile de aprovizionare, ci va r\u0103m\u00e2ne un subiect important \u0219i \u00een continuare.<\/p>

A\u0219a cum s-a men\u021bionat, sustenabilitatea joac\u0103 un rol din ce \u00een ce mai important \u00een logistic\u0103. Materialele de ambalare durabile \u0219i rutele de livrare optimizate pot ajuta \u00een acest sens. Totu\u0219i, se pune \u0219i \u00eentrebarea cu ce parteneri comercian\u021bii doresc s\u0103 colaboreze \u00een livrare. Unele servicii ofer\u0103 deja optimizarea rutelor sau \u0219i-au echipat flota cu motoare alternative.<\/p>

3. C\u00e2nd nu se potrive\u0219te \u2013 Punctul critic al retururilor<\/h3>

\u00cen cele din urm\u0103, dezvolt\u0103rile din domeniul retururilor devin o tendin\u021b\u0103 \u00een logistic\u0103 \u00een 2023. Aici, sustenabilitatea joac\u0103 de asemenea un rol central. \u00cen 2020, conform Statista, au fost returnate 315 milioane de pachete<\/a>. Odat\u0103 cu cre\u0219terea num\u0103rului de comenzi, num\u0103rul retururilor continu\u0103 s\u0103 creasc\u0103. \u00cen ceea ce prive\u0219te sustenabilitatea, dar \u0219i costurile \u00een cre\u0219tere \u00een transport, comercian\u021bii vor trebui s\u0103 \u00ee\u0219i schimbe g\u00e2ndirea \u00een 2023. Deja acum, retururile gratuite nu mai sunt posibile la unele companii, a\u0219a cum \u0219tie \u0219i Micha Augstein: \u201eCel mai bine sunt, desigur, livr\u0103rile care nu devin deloc retururi \u2013 \u00een practic\u0103, acest lucru este \u00eens\u0103 greu de realizat. Totu\u0219i, unele companii \u00eencep s\u0103 fac\u0103 din retururile gratuite o excep\u021bie, \u00een special \u00een combina\u021bie cu informa\u021bii \u00eembun\u0103t\u0103\u021bite despre produse.\u201d<\/p>

\u00cen cadrul unui concept de sustenabilitate holistic, acest pas este de \u00een\u021beles \u2013 \u0219i din partea clien\u021bilor. Numai 36% dintre clien\u021bi consider\u0103 retururile cu plat\u0103 un tabu absolut<\/a>. Totu\u0219i, comercian\u021bii ar trebui s\u0103 aib\u0103 \u00een vedere s\u0103 aleag\u0103 costurile de retur pentru clien\u021bi \u00eentr-un mod adecvat \u0219i s\u0103 men\u021bin\u0103 procesul simplu \u0219i transparent, pentru a nu crea bariere artificiale pentru comenzi \u0219i, astfel, pentru conversii. Studiul actual \u201eStudiul despre retururile \u00een comer\u021bul electronic 2022<\/a>\u201d arat\u0103 chiar c\u0103 clien\u021bii sunt mult mai dispu\u0219i s\u0103 returneze cu plat\u0103 atunci c\u00e2nd beneficiaz\u0103 de livrare gratuit\u0103 pe drumul de \u00eentoarcere. A\u0219adar, modul de gestionare a retururilor depinde, de asemenea, de pachetul general pe care comercian\u021bii \u00eel ofer\u0103 clien\u021bilor lor.<\/p>

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\u201eCel mai bine sunt, desigur, livr\u0103rile care nu devin deloc retururi \u2013 \u00een practic\u0103, acest lucru este \u00eens\u0103 greu de realizat. Totu\u0219i, comercian\u021bii pot reduce rata retururilor. \u00cen special, prin optimizarea informa\u021biilor despre produs \u00een magazinul online \u0219i sensibilizarea clien\u021bilor cu privire la acest subiect. Informa\u021biile \u00eembun\u0103t\u0103\u021bite despre produse pot fi, de exemplu, oferite prin integrarea de noi tehnologii: Realitatea virtual\u0103 \u0219i realitatea augmentat\u0103 sunt cuvintele cheie aici. \u00cen plus, comercian\u021bii pot comunica transparent amprenta ecologic\u0103 a unei livr\u0103ri \u0219i a unui retur \u0219i astfel pot oferi un stimulent pentru evitarea retururilor. Nu \u00een ultimul r\u00e2nd, unele companii \u00eencep deja s\u0103 fac\u0103 din retururile gratuite o excep\u021bie, \u00een special \u00een combina\u021bie cu informa\u021bii \u00eembun\u0103t\u0103\u021bite despre produse.\u201d<\/span><\/p>\nMicha Augstein, fondator \u0219i CEO al PARCEL.ONE<\/cite><\/blockquote>

Concluzie: Sustenabilitate \u0219i livr\u0103ri f\u0103r\u0103 probleme pentru o experien\u021b\u0103 mai bun\u0103 a clientului<\/h2>

\u00cen logistic\u0103, ca \u0219i \u00een 2022, totul se va concentra \u00een jurul sustenabilit\u0103\u021bii \u0219i optimiz\u0103rii livr\u0103rii. Clien\u021bii nu a\u0219teapt\u0103 mai pu\u021bin de la comercian\u021bii online. Cei care doresc s\u0103 fie \u00een frunte \u00een comer\u021bul electronic \u00een anul urm\u0103tor nu pot evita evaluarea proceselor lor logistice \u0219i efectuarea de ajust\u0103ri, \u00een func\u021bie de circumstan\u021be. Deoarece clien\u021bii a\u0219teapt\u0103 o experien\u021b\u0103 excelent\u0103 a clientului \u0219i mai mult\u0103 responsabilitate ecologic\u0103 \u0219i social\u0103 \u2013 \u0219i asta nu doar \u00een timpul comenzii, ci p\u00e2n\u0103 la livrare.<\/p>\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Ohne\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tE-Commerce-Datenanalyse: Ohne geht’s nicht!<\/a>\n\t\t\t<\/div>\n\t\t\t
Cine dore\u0219te s\u0103 aib\u0103 succes \u00een comer\u021bul electronic nu poate evita o analiz\u0103 solid\u0103 a datelor. Comer\u021bul online este dinamic, nevoile clien\u021bilor se schimb\u0103 rapid, iar comercian\u021bii trebuie s\u0103 poat\u0103 adapta procesele rapid. Aceste lucruri trebuie s\u0103 fie posibile pentru orice instrument de analiz\u0103 destinat comercian\u021bilor online!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

Credit foto: \u00a9 lumerb – stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Pentru comer\u021bul electronic, logistica reprezint\u0103 o provocare deosebit\u0103. \u00cen special din cauza cre\u0219terii constante a volumului de comenzi \u0219i a nenum\u0103ratelor pachete \u0219i destina\u021bii asociate. Mul\u021bi comercian\u021bi se confrunt\u0103 adesea cu limitele lor \u00een ceea ce prive\u0219te pachetele. Totu\u0219i, tendin\u021bele \u00een logistic\u0103 2023 ofer\u0103 \u0219i pentru acest domeniu interesant impulsuri pentru a gestiona pe de<\/p>\n","protected":false},"author":3,"featured_media":23459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1299,1323],"tags":[],"class_list":["post-226671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comert-electronic-amp-retail-online","category-sfaturi-amp-trucuri"],"yoast_head":"\nComer\u021b electronic: Aceste tendin\u021be \u00een logistic\u0103 vin \u00een 2025!<\/title>\n<meta name=\"description\" content=\"Unele tendin\u021be \u00een logistic\u0103 vor deveni elemente permanente \u00een comer\u021bul electronic p\u00e2n\u0103 \u00een 2025: De 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