{"id":226677,"date":"2019-11-19T08:24:00","date_gmt":"2019-11-19T08:24:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/optimizarea-preturilor-amazon-5-motive-pentru-care-un-repricer-este-indispensabil\/"},"modified":"2019-11-19T08:24:00","modified_gmt":"2019-11-19T08:24:00","slug":"optimizarea-preturilor-amazon-5-motive-pentru-care-un-repricer-este-indispensabil","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/optimizarea-preturilor-amazon-5-motive-pentru-care-un-repricer-este-indispensabil\/","title":{"rendered":"Optimizarea pre\u021burilor Amazon \u2013 5 motive pentru care un Repricer este indispensabil"},"content":{"rendered":"

Oricine vinde pe Amazon \u0219tie ce mediu hipercompetitiv reprezint\u0103 pia\u021ba. Astfel, pe Amazon nu exist\u0103 doar competi\u021bie \u00eentre produse individuale, ci \u0219i \u00eentre furnizorii aceluia\u0219i produs. \u00cen acest din urm\u0103 caz, pre\u021bul corect decide adesea care comerciant vinde produsul la final. Acest lucru este la fel de valabil pentru stabilirea pre\u021burilor pe Amazon ca \u0219i pe Ebay, de exemplu. \u0218i exact aici intervine optimizarea automat\u0103 a pre\u021burilor unui Repricer Amazon, cum ar fi cel de la SELLERLOGIC.<\/p>

Cine vrea s\u0103-\u0219i re\u00eemprosp\u0103teze cuno\u0219tin\u021bele de baz\u0103 \u00een acest punct, g\u0103se\u0219te aici totul despre tema: \u201eCe este de fapt Repricing \u0219i care sunt cele 14 cele mai mari gre\u0219eli \u00een acest sens?<\/a>\u201c <\/p>

Lupta pur\u0103 \u00eentre concuren\u021bi …<\/h2>

\u00cenainte de a analiza mai \u00een detaliu de ce optimizarea pre\u021burilor este esen\u021bial\u0103 pentru v\u00e2nz\u0103torii Amazon ca dumneavoastr\u0103, trebuie s\u0103 ne concentr\u0103m din nou asupra situa\u021biei concuren\u021biale de la Amazon.<\/p>

… \u00eentre diferite produse din aceea\u0219i categorie<\/h3>

Indiferent dac\u0103 vinde\u021bi mouse-uri de gaming, fidget spinnere, articole de decor sau mobilier de gr\u0103din\u0103, \u00een cele mai rare cazuri ve\u021bi fi singurul furnizor al unui grup de produse. Asta \u00eenseamn\u0103 c\u0103 scaunele dumneavoastr\u0103 de gr\u0103din\u0103 concureaz\u0103 cu scaunele de gr\u0103din\u0103 ale unui alt furnizor.<\/p>

Aceast\u0103 lupt\u0103 \u00eentre concuren\u021bi se desf\u0103\u0219oar\u0103 pe fiecare pagin\u0103 de rezultate a c\u0103ut\u0103rii. Acolo se afl\u0103 multe produse diferite care ar trebui s\u0103 rezolve aceea\u0219i problem\u0103. Care produs apare \u00een partea de sus, decide Amazon printr-un algoritm complicat, care nu face altceva dec\u00e2t s\u0103 calculeze probabilitatea de cump\u0103rare pentru c\u0103utarea respectiv\u0103. Produsul cu cea mai mare probabilitate de cump\u0103rare se afl\u0103 pe primul loc.<\/p>

Desigur, pre\u021bul joac\u0103 \u0219i el un rol. Asta nu \u00eenseamn\u0103 c\u0103 \u00eentotdeauna produsul cel mai ieftin este cel care apare \u00een partea de sus, ci cel care se potrive\u0219te cel mai bine cu c\u0103utarea \u0219i<\/em> afi\u0219eaz\u0103 un pre\u021b atractiv. Din acest motiv, este important s\u0103 nu neglija\u021bi optimizarea pre\u021burilor pe Amazon.<\/p>

… pentru a Buy Box<\/h3>

Nu doar pe pagina de prezentare v\u0103 expune\u021bi unei lupte necru\u021b\u0103toare \u00eentre concuren\u021bi, ci \u0219i pe produsul individual.<\/p>

Motivul este urm\u0103torul: Amazon dore\u0219te s\u0103 aib\u0103 un catalog de produse curat \u0219i din acest motiv interzice listarea aceluia\u0219i produs de mai multe ori \u00een catalog. Pia\u021ba recunoa\u0219te, pe baza EAN \u0219i a m\u0103rcii, dac\u0103 produsul este deja prezent \u00een catalog. Dac\u0103 este cazul, ve\u021bi fi ata\u0219at ca v\u00e2nz\u0103tor al aceluia\u0219i produs la listarea existent\u0103 a produsului. Ceea ce \u00een\u021belegem prin \u201eata\u0219at\u201d va deveni clar \u00een cur\u00e2nd.<\/p>

Pentru ca clientul s\u0103 nu fie cople\u0219it de selec\u021bia furnizorilor posibili, Amazon are a\u0219a-numitul c\u00e2mp de co\u0219 de cump\u0103r\u0103turi, \u00een englez\u0103 Buy Box<\/a>. Acest c\u00e2mp este zona din col\u021bul din dreapta sus, \u00een care se afl\u0103 butonul galben \u201eAdaug\u0103 \u00een co\u0219\u201d \u2013 \u0219i joac\u0103 un rol decisiv \u00een ceea ce prive\u0219te ajustarea pre\u021burilor \u0219i optimizarea pre\u021burilor pe Amazon.<\/p>

\"Optimizarea<\/figure><\/div>

\u00cen spatele acestui buton se afl\u0103 oferta unui SINGUR comerciant. To\u021bi ceilal\u021bi v\u00e2nz\u0103tori care ofer\u0103 acela\u0219i produs sunt rezuma\u021bi \u00eentr-o list\u0103 discret\u0103.<\/p>

\"Mul\u021bi<\/figure><\/div>

A\u0219adar, nu este de mirare c\u0103 Buy Box este considerat\u0103 Sf\u00e2ntul Graal \u2013 90% DIN TOATE v\u00e2nz\u0103rile unui produs au loc \u00een Buy Box.<\/p>

Cum decide Amazon care v\u00e2nz\u0103tor c\u00e2\u0219tig\u0103 Buy Box este din nou un secret bine p\u0103strat. Cu toate acestea, se consider\u0103 c\u0103 performan\u021ba v\u00e2nz\u0103torului, viteza de livrare, disponibilitatea \u0218I pre\u021bul joac\u0103 roluri decisive. Ceea ce ne aduce din nou la tema \u201eoptimizarea pre\u021burilor pe Amazon\u201d
<\/p>

Dar cum te impui \u00eentr-o astfel de situa\u021bie concuren\u021bial\u0103?<\/h2>

R\u0103spunsul simplu: Fi\u021bi mai buni dec\u00e2t concuren\u021bii dumneavoastr\u0103.<\/p>

R\u0103spunsul exact: \u00cendeplini\u021bi criteriile de selec\u021bie pe care Amazon le folose\u0219te pentru a calcula Buy Box, \u0219i anume mai bine dec\u00e2t concuren\u021bii dumneavoastr\u0103.<\/p>

Care sunt aceste criterii? Iat\u0103 din nou pe scurt cele mai importante criterii pentru Buy Box<\/a>:<\/p>

\"Optimizarea<\/figure><\/div>

Aceste valori sunt cerin\u021bele minime pentru a putea ob\u021bine Buy Box. Dac\u0103 aceste criterii nu sunt \u00eendeplinite, nu ve\u021bi ob\u021bine nici m\u0103car Buy Box ca singur furnizor al produsului. Prin urmare, se aplic\u0103 regula: cu c\u00e2t valorile dumneavoastr\u0103 sunt mai bune, cu at\u00e2t \u0219ansele de c\u00e2\u0219tig pentru Buy Box sunt mai mari.<\/p>

Despre dou\u0103 criterii extrem de importante nu am discutat \u00eenc\u0103: metoda de livrare \u0219i pre\u021bul total.<\/p>

Metoda de livrare<\/h3>

C\u00e2nd vorbim despre metoda de livrare, ne referim la cine trimite produsul \u0219i \u00een ce condi\u021bii. Amazon distinge \u00een principiu \u00eentre dou\u0103 op\u021biuni de livrare a bunurilor: livrare prin Amazon (FBA = Fulfillment by Amazon) sau livrare prin comercian\u021bi (FBM = Fulfillment by Merchant).<\/p>

Compararea FBA \u0219i FBM<\/h4>

<\/p>

Livrare prin Amazon<\/strong><\/th>Livrare prin Comercian\u021bi<\/strong><\/th><\/tr><\/thead>
Depozitare \u0219i livrare prin Amazon<\/td>Depozitare \u0219i livrare prin v\u00e2nz\u0103tor<\/td><\/tr>
Serviciu clien\u021bi prin Amazon

<\/td>		Serviciu clien\u021bi prin v\u00e2nz\u0103tor<\/td><\/tr>
Serviciu clien\u021bi prin Amazon

<\/td>		Gestionarea retururilor prin v\u00e2nz\u0103tor<\/td><\/tr>
Prin cele trei puncte anterioare, performan\u021b\u0103 bun\u0103 a v\u00e2nz\u0103torului<\/td>Mult mai dificil de men\u021binut performan\u021ba v\u00e2nz\u0103torului<\/td><\/tr>
Participare la programul Prime inclus\u0103<\/td>Participare la programul Prime doar prin Prime prin v\u00e2nz\u0103tor<\/td><\/tr>
Taxe fixe per articol<\/td>Costuri pentru spa\u021biul de depozitare, indiferent dac\u0103 este ocupat sau nu<\/td><\/tr>
F\u0103r\u0103 influen\u021b\u0103 asupra furnizorului de servicii de livrare<\/td>Autodeterminare la furnizorul de servicii de livrare (cu excep\u021bia Prime prin v\u00e2nz\u0103tor)<\/td><\/tr>
F\u0103r\u0103 vizibilitate ca v\u00e2nz\u0103tor fa\u021b\u0103 de cump\u0103r\u0103tor<\/td>Prin pachet, vizibilitate ca v\u00e2nz\u0103tor<\/td><\/tr>
Ideal pentru articole mici, care se v\u00e2nd rapid<\/td>Ideal pentru articole voluminoase \u0219i care se v\u00e2nd lent<\/td><\/tr><\/tbody><\/table><\/figure>

Fundamentul metodei de livrare este eticheta Prime. Ofertele care sunt livrate prin Amazon primesc automat eticheta Prime. Dar \u0219i comercian\u021bii FBM au posibilitatea de a se califica pentru eticheta Prime prin programul \u201ePrime prin v\u00e2nz\u0103tor\u201d.<\/p>

Pre\u021b total<\/h3>

Dintre toate criteriile, pre\u021bul este punctul asupra c\u0103ruia ave\u021bi cel mai mult control. Astfel, pute\u021bi \u00eembun\u0103t\u0103\u021bi imediat \u0219i independent \u0219ansele de c\u00e2\u0219tig pentru Buy Box cu aceast\u0103 ajustare. Totu\u0219i, re\u021bine\u021bi: c\u00e2nd Amazon vorbe\u0219te despre pre\u021b, nu se refer\u0103 doar la pre\u021bul produsului. Pentru calcularea Buy Box, se iau \u00een considerare costurile totale pentru produs \u0219i livrare. Astfel, manipul\u0103rile prin reducerea pre\u021bului produsului \u00een timp ce se cresc costurile de livrare sunt excluse.<\/p>

Prin optimizarea pre\u021burilor \u00een Buy Box Amazon<\/h2>

\u0218tim c\u00e2t de sensibil este subiectul pre\u021bului. Niciun comerciant nu dore\u0219te s\u0103 v\u00e2nd\u0103 cu marj\u0103 negativ\u0103. Niciun comerciant nu vrea s\u0103 fie implicat \u00eentr-un r\u0103zboi al pre\u021burilor care cunoa\u0219te doar \u00eenvin\u0219i. \u0218i totu\u0219i, levierul pre\u021bului nu trebuie neglijat. Deoarece \u0219i concuren\u021bii dumneavoastr\u0103 nu dorm: \u00eentre timp, a devenit standard s\u0103-\u021bi optimizezi pre\u021burile pe Amazon.

Pentru c\u0103 Amazon dore\u0219te s\u0103 ofere clien\u021bilor s\u0103i cea mai bun\u0103 ofert\u0103 cu cel mai bun pre\u021b. Un pre\u021b necompetitiv este cea mai sigur\u0103 metod\u0103 de a disp\u0103rea \u00een p\u0103m\u00e2ntul nim\u0103nui al listei \u201eAl\u021bi v\u00e2nz\u0103tori\u201d.

Pentru a folosi pre\u021bul ca un levier eficient, ar trebui s\u0103 monitoriza\u021bi constant Buy Box \u0219i s\u0103 ajusta\u021bi pre\u021burile de fiecare dat\u0103 c\u00e2nd le pierde\u021bi. Efortul de timp ar fi mult prea mare. Din acest motiv, se recomand\u0103 automatizarea optimiz\u0103rii pre\u021burilor pe Amazon. Exact aceasta este sarcina unui software de repricing, cum ar fi cel de la SELLERLOGIC.<\/p>

<\/p>

\"Citat<\/figure><\/div>

A\u0219a func\u021bioneaz\u0103 optimizarea automat\u0103 a pre\u021bului unui Repricer Amazon<\/h2>

Repricer monitorizeaz\u0103 produsele dumneavoastr\u0103 \u0219i pe cele ale concuren\u021bilor f\u0103r\u0103 \u00eentrerupere. Dac\u0103 pre\u021bul unuia dintre produsele concurente se schimb\u0103 \u0219i astfel c\u00e2\u0219tig\u0103 Buy Box, software-ul ajusteaz\u0103 automat. Cu toate acestea, pentru a preveni \u00eenceperea unui dumping de pre\u021buri, \u00een instrumente poate fi setat un pre\u021b minim, sub care pre\u021bul nu poate fi ajustat.

Modul \u00een care Repricer func\u021bioneaz\u0103 intern este diferit. Exist\u0103 a\u0219a-numitele instrumente de re-pre\u021buire bazate pe reguli \u0219i Repricer dinamice, cum ar fi cel de la SELLERLOGIC.<\/p>

Optimizarea pre\u021bului bazat\u0103 pe reguli pe Amazon<\/h3>

\u00cen aceast\u0103 abordare, pre\u021bul concuren\u021bei este \u00een prim-plan. \u00cen func\u021bie de regula predefinit\u0103, pre\u021bul propriu este ajustat \u00een func\u021bie de pre\u021bul concuren\u021bei.

De exemplu, poate fi setat astfel \u00eenc\u00e2t pre\u021bul propriu s\u0103 fie \u00eentotdeauna cu 3 cen\u021bi mai mic dec\u00e2t cel mai ieftin, pentru a asigura profitul Buy Box.

Cu toate acestea, orientarea c\u0103tre pre\u021bul concuren\u021bei implic\u0103 unele dezavantaje. Deoarece Buy Box nu este determinat\u0103 doar de pre\u021b, v\u00e2nz\u0103torii cu o performan\u021b\u0103 mai bun\u0103 pot ob\u021bine pre\u021buri mai mari, f\u0103r\u0103 a pierde Buy Box. Aceast\u0103 realitate nu poate fi luat\u0103 \u00een considerare de un Repricer bazat pe reguli. Astfel, exist\u0103 riscul de a pierde bani atunci c\u00e2nd utiliza\u021bi astfel de instrumente de re-pre\u021buire. S\u0103 nu mai vorbim de luptele de pre\u021buri, care sunt alimentate exact de aceast\u0103 abordare.<\/p>

Optimizarea dinamic\u0103 a pre\u021bului pe Amazon<\/h3>

Abordarea dinamic\u0103, pe care o urm\u0103re\u0219te \u0219i SELLERLOGIC Repricer, nu se bazeaz\u0103 doar pe concuren\u021b\u0103. Mai degrab\u0103, aceast\u0103 abordare ia \u00een considerare c\u00e2t mai multe criterii care conduc la profitul Buy Box \u0219i ajusteaz\u0103 pre\u021bul doar \u00een m\u0103sura \u00een care este absolut necesar pentru profitul Buy Box.

Astfel, pute\u021bi ob\u021bine pre\u021buri semnificativ mai mari \u00een Buy Box \u0219i, prin urmare, s\u0103 optimiza\u021bi at\u00e2t veniturile, c\u00e2t \u0219i profitul.

Un studiu al Universit\u0103\u021bii Northeastern din 2017<\/a> a descoperit chiar o corela\u021bie semnificativ\u0103 \u00eentre utilizarea unui Repricer dinamic \u0219i profitul Buy Box. \u0218i asta chiar \u0219i cu o rentabilitate mai mare.

A\u0219adar, ajungem \u0219i la cele 5 motive pentru care ar trebui s\u0103 utiliza\u021bi neap\u0103rat un Repricer.<\/p>

5 motive pentru a utiliza o optimizare dinamic\u0103 a pre\u021bului pentru Amazon<\/h2>

#1: Economie de timp<\/h3>

O verificare manual\u0103 a pre\u021burilor tuturor produselor este aproape imposibil\u0103. La un portofoliu mic de produse, acest lucru poate fi realizabil. La c\u00e2teva mii de produse, efortul de timp este pur \u0219i simplu mult prea mare.<\/p>

De aceea, acest proces ar trebui cu siguran\u021b\u0103 automatizat. Timpul c\u00e2\u0219tigat astfel poate fi folosit pentru marketing sau pentru achizi\u021bia de produse.<\/p>

#2: Mai multe venituri<\/h3>

Succesul afacerii dumneavoastr\u0103 depinde de profitul Buy Box. Pentru a exprima un pic exagerat: f\u0103r\u0103 Buy Box \u2013 f\u0103r\u0103 venituri.<\/p>

\u00cengrijor\u0103rile legate de marjele mici sunt de \u00een\u021beles. Cu toate acestea, f\u0103r\u0103 v\u00e2nzare nu exist\u0103 nici o marj\u0103. \u00cen cele din urm\u0103, nu este vorba despre o cifr\u0103 procentual\u0103, ci despre cea absolut\u0103. Optimizarea pre\u021bului poate ajuta comercian\u021bii Amazon s\u0103 \u00ee\u0219i creasc\u0103 veniturile, chiar \u0219i \u00een ciuda marjelor mai mici de pe platforma de comer\u021b electronic.<\/p>

UN CALCUL EXEMPLAR:<\/strong><\/p>

<\/hr>
F\u0103r\u0103 Repricer<\/strong><\/th><\/tr><\/thead>
Costul dumneavoastr\u0103: 5 Euro
Pre\u021bul dumneavoastr\u0103 vizat: 8 Euro<\/strong>
Marja dumneavoastr\u0103 din pre\u021b: 37,5%<\/strong><\/td><\/tr>
V\u00e2nz\u0103ri posibile pentru 8 Euro: 10 buc\u0103\u021bi pe lun\u0103
Venituri: 10 x 8 Euro = 80 Euro<\/strong>
Contribu\u021bia la acoperire: 10 x (8 Euro – 5 Euro) = 30 Euro<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>
Cu Repricer<\/strong><\/th><\/tr><\/thead>
Costul dumneavoastr\u0103: 5 Euro
Pre\u021bul mediu de v\u00e2nzare: 6,50 Euro<\/strong>
Marja dumneavoastr\u0103 din pre\u021b: aproximativ 23%<\/strong><\/td><\/tr>
V\u00e2nz\u0103ri posibile pentru 6,50: 100 buc\u0103\u021bi pe lun\u0103
Venituri: 100 x 6,50 Euro = 650 Euro<\/strong>
Contribu\u021bia la acoperire: 100 x (6,50 Euro – 5 Euro) = 150 Euro<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>

Chiar dac\u0103 Repricer reduce marja procentual\u0103, acesta asigur\u0103 un venit mai mare \u0219i, prin urmare, o contribu\u021bie la acoperire mai mare.<\/p>

#3: Rentabilitate<\/h3>

Punctul anterior a sugerat deja c\u0103 un Repricer prin c\u00e2\u0219tigarea mai frecvent\u0103 a Buy Box v\u0103 cre\u0219te veniturile.<\/p>

Instrumentele dinamice, cum ar fi Repricer pentru Amazon de la SELLERLOGIC<\/a>, nu doar c\u0103 asigur\u0103 venituri semnificativ mai mari, ci ob\u021bin, prin c\u00e2\u0219tigarea Buy Box la cel mai \u00eenalt pre\u021b posibil, o rentabilitate mult mai bun\u0103. Calculul nostru exemplu cu \u0219i f\u0103r\u0103 optimizarea pre\u021bului pe Amazon ilustreaz\u0103 acest lucru:<\/p>

PENTRU A REPREZENTA DIN NOU CALCULUL EXEMPLAR DE MAI SUS:<\/strong><\/p>

<\/hr>
Cu Repricer bazat pe reguli<\/strong><\/th><\/tr><\/thead>
Costul dumneavoastr\u0103: 5 Euro
Pre\u021bul mediu de v\u00e2nzare: 6,50 Euro<\/strong>
Marja dumneavoastr\u0103 din pre\u021b: aproximativ 23%<\/strong><\/td><\/tr>
V\u00e2nz\u0103ri posibile pentru 6,50: 100 buc\u0103\u021bi pe lun\u0103
Venituri: 100 x 6,50 Euro = 650 Euro<\/strong>
Contribu\u021bia la acoperire: 100 x (6,50 Euro – 5 Euro) = 150 Euro<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>
Cu Repricer dinamic<\/strong><\/th><\/tr><\/thead>
Costul dumneavoastr\u0103: 5 Euro
Datorit\u0103 unei performan\u021be mai bune a v\u00e2nz\u0103torului, pre\u021bul mediu de v\u00e2nzare: 7,50 Euro<\/strong>
Marja dumneavoastr\u0103 din pre\u021b: aproximativ 33%<\/strong><\/td><\/tr>
V\u00e2nz\u0103ri posibile pentru 7,50: 100 buc\u0103\u021bi pe lun\u0103
Venituri: 100 x 7,50 Euro = 750 Euro<\/strong>
Contribu\u021bia la acoperire: 100 x (7,50 Euro – 5 Euro) = 250 Euro<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>

#4: Siguran\u021ba calculului<\/h3>

Acest motiv nu \u00eel putem aduce \u00een discu\u021bie pentru toate Repricer, dar cu siguran\u021b\u0103 pentru SELLERLOGIC Repricer pentru Amazon. La instrumentul nostru ave\u021bi posibilitatea de a introduce costul dumneavoastr\u0103 \u0219i de a l\u0103sa s\u0103 se calculeze automat pre\u021bul minim.

Asta \u00eenseamn\u0103 c\u0103 instrumentul SELLERLOGIC calculeaz\u0103:<\/p>

  • Taxele Amazon,<\/li>
  • \u00een func\u021bie de op\u021biunea de livrare, taxele FBA<\/li>
  • sau taxele de livrare<\/li>
  • precum \u0219i TVA-ul<\/li><\/ul><\/div>

    Pre\u021bul minim rezult\u0103 din costul dumneavoastr\u0103 indicat, marja minim\u0103 \u0219i taxele calculate de instrument. Astfel, pute\u021bi fi sigur c\u0103 vinde\u021bi \u00eentotdeauna la un pre\u021b profitabil. De asemenea, \u00een timpul optimiz\u0103rii pre\u021bului pe Amazon, aceast\u0103 limit\u0103 de pre\u021b nu va fi niciodat\u0103 subminat\u0103.<\/p>

    #5: Strategii<\/h3>

    Desigur, profitul Buy Box este cel mai important obiectiv. Cu toate acestea, este posibil ca un alt obiectiv s\u0103 fie urm\u0103rit sau concuren\u021ba pentru Buy Box s\u0103 nu fie at\u00e2t de mare.<\/p>

    Un bun Repricer v\u0103 ofer\u0103 strategia potrivit\u0103 \u00een func\u021bie de obiectivul dumneavoastr\u0103. Astfel, pute\u021bi optimiza pre\u021bul pe Amazon \u00een func\u021bie de situa\u021bia afacerii dumneavoastr\u0103. Aceste strategii sunt, de exemplu:<\/p>

    • Controlul pre\u021burilor produselor \u00een func\u021bie de num\u0103rul de comenzi<\/li>
    • Schimbarea dinamic\u0103 a pre\u021burilor pe parcursul unei zile<\/li>
    • Strategii complet individuale \u00een func\u021bie de cerin\u021bele specifice proprii<\/li><\/ul><\/div>

      Concluzie: Stabilirea activ\u0103 a pre\u021burilor merit\u0103!<\/strong><\/h2>

      Amazon nu le face \u00eentotdeauna u\u0219or v\u00e2nz\u0103torilor s\u0103 v\u00e2nd\u0103 cu succes. De aceea, v\u00e2nz\u0103torii de pe pie\u021be precum Amazon sau Ebay trebuie s\u0103 se echipeze cu instrumentele potrivite.

      Pentru a putea concura cu succes \u00een Buy Box, o optimizare dinamic\u0103 a pre\u021bului pentru Amazon este indispensabil\u0103. SELLERLOGIC Repricer nu doar c\u0103 asigur\u0103 economii semnificative de timp \u0219i venituri mai mari, ci atinge, de asemenea, o rentabilitate mult mai bun\u0103 prin abordarea dinamic\u0103, bazat\u0103 pe algoritmi.

      V\u00e2nz\u0103torii Amazon f\u0103r\u0103 un astfel de instrument au, \u00een esen\u021b\u0103, deja pierdut, \u00eenainte de a fi \u00eenceput chiar. <\/p>

      Credite pentru imagini \u00een ordinea imaginilor: \u00a9 hxdyl \u2013 stock.adobe.com \/ Captur\u0103 de ecran @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"

      Oricine vinde pe Amazon \u0219tie ce mediu hipercompetitiv reprezint\u0103 pia\u021ba. Astfel, pe Amazon nu exist\u0103 doar competi\u021bie \u00eentre produse individuale, ci \u0219i \u00eentre furnizorii aceluia\u0219i produs. \u00cen acest din urm\u0103 caz, pre\u021bul corect decide adesea care comerciant vinde produsul la final. Acest lucru este la fel de valabil pentru stabilirea pre\u021burilor pe Amazon ca \u0219i<\/p>\n","protected":false},"author":8,"featured_media":2111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1329],"tags":[],"class_list":["post-226677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instrumente-pentru-vanzatorii-amazon"],"yoast_head":"\nOptimizarea pre\u021bului pe Amazon: 5 motive pentru un Repricer<\/title>\n<meta name=\"description\" content=\"Optimizarea pre\u021bului pe Amazon este epuizant\u0103 atunci c\u00e2nd se lucreaz\u0103 f\u0103r\u0103 instrumente. Citi\u021bi aici cum pute\u021bi atinge obiectivul dumneavoastr\u0103 cu ajutorul re-pre\u021buirii.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/optimizarea-preturilor-amazon-5-motive-pentru-care-un-repricer-este-indispensabil\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimizarea pre\u021bului pe Amazon: 5 motive pentru un Repricer\" \/>\n<meta property=\"og:description\" content=\"Optimizarea pre\u021bului pe Amazon este epuizant\u0103 atunci c\u00e2nd se lucreaz\u0103 f\u0103r\u0103 instrumente. Citi\u021bi aici cum pute\u021bi atinge obiectivul dumneavoastr\u0103 cu ajutorul re-pre\u021buirii.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/ro\/blog\/optimizarea-preturilor-amazon-5-motive-pentru-care-un-repricer-este-indispensabil\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-19T08:24:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142848\/fuenf-gru%CC%88nde-fuer-amazon-preisoptimierung.png\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kateryna Kogan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kateryna Kogan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/optimizarea-preturilor-amazon-5-motive-pentru-care-un-repricer-este-indispensabil\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/optimizarea-preturilor-amazon-5-motive-pentru-care-un-repricer-este-indispensabil\/\"},\"author\":{\"name\":\"Kateryna Kogan\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/b5d22377542b4435d45fc789d68ddf29\"},\"headline\":\"Optimizarea pre\u021burilor Amazon \u2013 5 motive pentru care un Repricer este indispensabil\",\"datePublished\":\"2019-11-19T08:24:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/optimizarea-preturilor-amazon-5-motive-pentru-care-un-repricer-este-indispensabil\/\"},\"wordCount\":2489,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/optimizarea-preturilor-amazon-5-motive-pentru-care-un-repricer-este-indispensabil\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142848\/fuenf-gru%CC%88nde-fuer-amazon-preisoptimierung.png\",\"articleSection\":[\"Instrumente pentru v\u00e2nz\u0103torii Amazon\"],\"inLanguage\":\"ro-RO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/optimizarea-preturilor-amazon-5-motive-pentru-care-un-repricer-este-indispensabil\/\",\"url\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/optimizarea-preturilor-amazon-5-motive-pentru-care-un-repricer-este-indispensabil\/\",\"name\":\"Optimizarea pre\u021bului pe Amazon: 5 motive pentru un Repricer\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/optimizarea-preturilor-amazon-5-motive-pentru-care-un-repricer-este-indispensabil\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/optimizarea-preturilor-amazon-5-motive-pentru-care-un-repricer-este-indispensabil\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142848\/fuenf-gru%CC%88nde-fuer-amazon-preisoptimierung.png\",\"datePublished\":\"2019-11-19T08:24:00+00:00\",\"description\":\"Optimizarea pre\u021bului pe Amazon este epuizant\u0103 atunci c\u00e2nd se lucreaz\u0103 f\u0103r\u0103 instrumente. Citi\u021bi aici cum pute\u021bi atinge obiectivul dumneavoastr\u0103 cu ajutorul re-pre\u021buirii.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/optimizarea-preturilor-amazon-5-motive-pentru-care-un-repricer-este-indispensabil\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sellerlogic.com\/ro\/blog\/optimizarea-preturilor-amazon-5-motive-pentru-care-un-repricer-este-indispensabil\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/optimizarea-preturilor-amazon-5-motive-pentru-care-un-repricer-este-indispensabil\/#primaryimage\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142848\/fuenf-gru%CC%88nde-fuer-amazon-preisoptimierung.png\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142848\/fuenf-gru%CC%88nde-fuer-amazon-preisoptimierung.png\",\"width\":844,\"height\":443,\"caption\":\"5 Gr\u00fcnde f\u00fcr die Preisoptimierung auf Amazon\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/optimizarea-preturilor-amazon-5-motive-pentru-care-un-repricer-este-indispensabil\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sellerlogic.com\/ro\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Instrumente pentru v\u00e2nz\u0103torii Amazon\",\"item\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/category\/instrumente-pentru-vanzatorii-amazon\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Optimizarea pre\u021burilor Amazon \u2013 5 motive pentru care un Repricer este indispensabil\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#website\",\"url\":\"https:\/\/www.sellerlogic.com\/ro\/\",\"name\":\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\",\"description\":\"Intelligente Prozessoptimierung und Gewinnmaximierung\",\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sellerlogic.com\/ro\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#organization\",\"name\":\"SELLERLOGIC\",\"url\":\"https:\/\/www.sellerlogic.com\/ro\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"width\":184,\"height\":40,\"caption\":\"SELLERLOGIC\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SellerLogic\/\",\"https:\/\/x.com\/sellerlogic\",\"https:\/\/www.instagram.com\/sellerlogic\/\",\"https:\/\/www.linkedin.com\/company\/18402037\/\",\"https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/b5d22377542b4435d45fc789d68ddf29\",\"name\":\"Kateryna Kogan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b1a4f9ef60835296b004d2db2bcd5b25a5d473078b045f72df0f2e436f8959eb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b1a4f9ef60835296b004d2db2bcd5b25a5d473078b045f72df0f2e436f8959eb?s=96&d=mm&r=g\",\"caption\":\"Kateryna Kogan\"},\"description\":\"Kateryna Kogan, Content Marketing Manager with a focus on SEO and detail. With over 15 years of experience in eCommerce, she conveys precise information in a targeted and understandable manner. Whether blog articles, product descriptions, or customer emails \u2013 her texts captivate and convince through clear structures and relevant added value. Thanks to her SEO expertise, she deliberately increases the visibility and conversion rates of her content.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/kateryna-kogan\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/author\/kateryna-kogan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Optimizarea pre\u021bului pe Amazon: 5 motive pentru un Repricer","description":"Optimizarea pre\u021bului pe Amazon este epuizant\u0103 atunci c\u00e2nd se lucreaz\u0103 f\u0103r\u0103 instrumente. Citi\u021bi aici cum pute\u021bi atinge obiectivul dumneavoastr\u0103 cu ajutorul re-pre\u021buirii.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sellerlogic.com\/ro\/blog\/optimizarea-preturilor-amazon-5-motive-pentru-care-un-repricer-este-indispensabil\/","og_locale":"ro_RO","og_type":"article","og_title":"Optimizarea pre\u021bului pe Amazon: 5 motive pentru un Repricer","og_description":"Optimizarea pre\u021bului pe Amazon este epuizant\u0103 atunci c\u00e2nd se lucreaz\u0103 f\u0103r\u0103 instrumente. Citi\u021bi aici cum pute\u021bi atinge obiectivul dumneavoastr\u0103 cu ajutorul re-pre\u021buirii.","og_url":"https:\/\/www.sellerlogic.com\/ro\/blog\/optimizarea-preturilor-amazon-5-motive-pentru-care-un-repricer-este-indispensabil\/","og_site_name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","article_publisher":"https:\/\/www.facebook.com\/SellerLogic\/","article_published_time":"2019-11-19T08:24:00+00:00","og_image":[{"width":844,"height":443,"url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142848\/fuenf-gru%CC%88nde-fuer-amazon-preisoptimierung.png","type":"image\/png"}],"author":"Kateryna Kogan","twitter_card":"summary_large_image","twitter_creator":"@sellerlogic","twitter_site":"@sellerlogic","twitter_misc":{"Written by":"Kateryna Kogan","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/optimizarea-preturilor-amazon-5-motive-pentru-care-un-repricer-este-indispensabil\/#article","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/optimizarea-preturilor-amazon-5-motive-pentru-care-un-repricer-este-indispensabil\/"},"author":{"name":"Kateryna Kogan","@id":"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/b5d22377542b4435d45fc789d68ddf29"},"headline":"Optimizarea pre\u021burilor Amazon \u2013 5 motive pentru care un Repricer este indispensabil","datePublished":"2019-11-19T08:24:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/optimizarea-preturilor-amazon-5-motive-pentru-care-un-repricer-este-indispensabil\/"},"wordCount":2489,"publisher":{"@id":"https:\/\/www.sellerlogic.com\/ro\/#organization"},"image":{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/optimizarea-preturilor-amazon-5-motive-pentru-care-un-repricer-este-indispensabil\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142848\/fuenf-gru%CC%88nde-fuer-amazon-preisoptimierung.png","articleSection":["Instrumente pentru v\u00e2nz\u0103torii Amazon"],"inLanguage":"ro-RO"},{"@type":"WebPage","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/optimizarea-preturilor-amazon-5-motive-pentru-care-un-repricer-este-indispensabil\/","url":"https:\/\/www.sellerlogic.com\/ro\/blog\/optimizarea-preturilor-amazon-5-motive-pentru-care-un-repricer-este-indispensabil\/","name":"Optimizarea pre\u021bului pe Amazon: 5 motive pentru un Repricer","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/ro\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/optimizarea-preturilor-amazon-5-motive-pentru-care-un-repricer-este-indispensabil\/#primaryimage"},"image":{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/optimizarea-preturilor-amazon-5-motive-pentru-care-un-repricer-este-indispensabil\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142848\/fuenf-gru%CC%88nde-fuer-amazon-preisoptimierung.png","datePublished":"2019-11-19T08:24:00+00:00","description":"Optimizarea pre\u021bului pe Amazon este epuizant\u0103 atunci c\u00e2nd se lucreaz\u0103 f\u0103r\u0103 instrumente. Citi\u021bi aici cum pute\u021bi atinge obiectivul dumneavoastr\u0103 cu ajutorul re-pre\u021buirii.","breadcrumb":{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/optimizarea-preturilor-amazon-5-motive-pentru-care-un-repricer-este-indispensabil\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sellerlogic.com\/ro\/blog\/optimizarea-preturilor-amazon-5-motive-pentru-care-un-repricer-este-indispensabil\/"]}]},{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/optimizarea-preturilor-amazon-5-motive-pentru-care-un-repricer-este-indispensabil\/#primaryimage","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142848\/fuenf-gru%CC%88nde-fuer-amazon-preisoptimierung.png","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142848\/fuenf-gru%CC%88nde-fuer-amazon-preisoptimierung.png","width":844,"height":443,"caption":"5 Gr\u00fcnde f\u00fcr die Preisoptimierung auf Amazon"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/optimizarea-preturilor-amazon-5-motive-pentru-care-un-repricer-este-indispensabil\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sellerlogic.com\/ro\/"},{"@type":"ListItem","position":2,"name":"Instrumente pentru v\u00e2nz\u0103torii Amazon","item":"https:\/\/www.sellerlogic.com\/ro\/blog\/category\/instrumente-pentru-vanzatorii-amazon\/"},{"@type":"ListItem","position":3,"name":"Optimizarea pre\u021burilor Amazon \u2013 5 motive pentru care un Repricer este indispensabil"}]},{"@type":"WebSite","@id":"https:\/\/www.sellerlogic.com\/ro\/#website","url":"https:\/\/www.sellerlogic.com\/ro\/","name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","description":"Intelligente Prozessoptimierung und Gewinnmaximierung","publisher":{"@id":"https:\/\/www.sellerlogic.com\/ro\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sellerlogic.com\/ro\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ro-RO"},{"@type":"Organization","@id":"https:\/\/www.sellerlogic.com\/ro\/#organization","name":"SELLERLOGIC","url":"https:\/\/www.sellerlogic.com\/ro\/","logo":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/logo\/image\/","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","width":184,"height":40,"caption":"SELLERLOGIC"},"image":{"@id":"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SellerLogic\/","https:\/\/x.com\/sellerlogic","https:\/\/www.instagram.com\/sellerlogic\/","https:\/\/www.linkedin.com\/company\/18402037\/","https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ"]},{"@type":"Person","@id":"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/b5d22377542b4435d45fc789d68ddf29","name":"Kateryna Kogan","image":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b1a4f9ef60835296b004d2db2bcd5b25a5d473078b045f72df0f2e436f8959eb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b1a4f9ef60835296b004d2db2bcd5b25a5d473078b045f72df0f2e436f8959eb?s=96&d=mm&r=g","caption":"Kateryna Kogan"},"description":"Kateryna Kogan, Content Marketing Manager with a focus on SEO and detail. With over 15 years of experience in eCommerce, she conveys precise information in a targeted and understandable manner. Whether blog articles, product descriptions, or customer emails \u2013 her texts captivate and convince through clear structures and relevant added value. Thanks to her SEO expertise, she deliberately increases the visibility and conversion rates of her content.","sameAs":["https:\/\/www.linkedin.com\/in\/kateryna-kogan\/"],"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/author\/kateryna-kogan\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/posts\/226677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/comments?post=226677"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/posts\/226677\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/media\/2111"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/media?parent=226677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/categories?post=226677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/tags?post=226677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}