
{"id":226680,"date":"2020-03-20T12:37:00","date_gmt":"2020-03-20T12:37:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/repricer-la-amazon-conform-studiului-acestea-sunt-cele-mai-de-succes-metode-pentru-profitul-buy-box\/"},"modified":"2020-03-20T12:37:00","modified_gmt":"2020-03-20T12:37:00","slug":"repricer-la-amazon-conform-studiului-acestea-sunt-cele-mai-de-succes-metode-pentru-profitul-buy-box","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/repricer-la-amazon-conform-studiului-acestea-sunt-cele-mai-de-succes-metode-pentru-profitul-buy-box\/","title":{"rendered":"Repricer la Amazon: Conform studiului, acestea sunt cele mai de succes metode pentru profitul Buy Box"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-119906-identifier\">Studiul \u201eO analiz\u0103 empiric\u0103 a pre\u021burilor algoritmice pe pia\u021ba Amazon\u201c al Universit\u0103\u021bii Northeastern din Boston* a determinat cum comercian\u021bii online folosesc Repricer, strategiile lor de pre\u021b \u0219i c\u00e2t de r\u0103sp\u00e2ndit este Repricer pe Amazon. Echipa de cercetare a ales Amazon deoarece gigantul online a devenit cel mai mare marketplace din lume pentru comercian\u021bii online din SUA, Europa \u0219i Asia.<\/p><p class=\"theme-wp-block gb-responsive-969619-identifier\">Pe parcursul unei perioade de patru luni, echipa de cercetare a colectat date publice de la aproape 1.700 de produse bestseller pe Amazon. Astfel, au fost identifica\u021bi 500 de comercian\u021bi online care cel mai probabil folosesc un Repricer. Ulterior, au fost dezvoltate metode pentru studiu pentru a recunoa\u0219te \u0219i analiza algoritmii de stabilire a pre\u021burilor, precum \u0219i comportamentul Repricer pe marketplace. Echipa de studiu a cercetat caracteristicile comercian\u021bilor online \u0219i a caracterizat impactul strategiilor de ajustare a pre\u021burilor asupra dinamicii pie\u021bei.<\/p><p class=\"theme-wp-block gb-responsive-72367-identifier\"><em>Cine are nevoie de un mic curs de re\u00eemprosp\u0103tare la acest punct, g\u0103se\u0219te aici totul despre subiectul: \u201e<a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/cele-mai-mari-14-greseli-in-recalcularea-preturilor\/\">Ce este de fapt ajustarea pre\u021burilor \u0219i ce 14 cele mai mari gre\u0219eli ar trebui s\u0103 evite comercian\u021bii?<\/a>\u201d <\/em><\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-661974-identifier\" id=\"tab-con-6\">Cump\u0103r\u0103torul teoretic nu are un cont Prime.<\/h2><p class=\"theme-wp-block gb-responsive-684279-identifier\">De\u0219i gigantul american Amazon are la nivel mondial peste <a href=\"https:\/\/t3n.de\/news\/amazon-hat-weltweit-150-millionen-1247966\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">150 milioane de utilizatori Prime<\/a>, cercet\u0103torii de la Universitatea Northeastern din Boston au ales un cont de utilizator non-Prime pentru colectarea datelor. <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/cele-14-cele-mai-importante-criterii-pentru-a-castiga-buy-box-pe-amazon-si-cum-sa-iti-mentii-metricii-sub-control\/\" target=\"_blank\" rel=\"noreferrer noopener\">Livrarea FBA are un impact mare asupra aloc\u0103rii cotelor de Buy Box<\/a>. Din perspectiva oamenilor de \u0219tiin\u021b\u0103, ofertele comercian\u021bilor online care nu ofer\u0103 livrare Prime ar fi fost probabil ignorate de algoritmul Amazon. Acest lucru ar schimba semnificativ rezultatele studiului.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-698953-identifier\" id=\"tab-con-1\">Ce a s\u0103rit imediat \u00een ochii echipei de cercetare?<\/h3><p class=\"theme-wp-block gb-responsive-719966-identifier\">Pe parcursul studiului, cercet\u0103torii au observat c\u0103 comercian\u021bii online care utilizeaz\u0103 un Repricer par s\u0103 fie mai de succes dec\u00e2t v\u00e2nz\u0103torii care nu au unul \u00een utilizare. Prima grup\u0103 de v\u00e2nz\u0103tori ofer\u0103, de\u0219i, mai pu\u021bine produse, dar prime\u0219te cu mult mai multe feedback-uri de la clien\u021bi. Acest lucru sugereaz\u0103 c\u0103 se atinge un volum de v\u00e2nz\u0103ri mult mai mare.<\/p><p class=\"theme-wp-block gb-responsive-5873-identifier desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u00cen plus, comercian\u021bii online care utilizeaz\u0103 un Repricer c\u00e2\u0219tig\u0103 mai des Buy Box, de\u0219i nu ofer\u0103 cel mai mic pre\u021b. Cu toate acestea, cercet\u0103torii au observat \u0219i c\u0103 \u00eencercarea de a c\u00e2\u0219tiga Buy Box cu cel mai mic pre\u021b duce la fluctua\u021bii semnificative ale pre\u021burilor la ofertele respective. Acest lucru, la r\u00e2ndul s\u0103u, \u00eei confuz\u0103 pe cump\u0103r\u0103tori \u0219i duce la nemul\u021bumirea clien\u021bilor.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-988948-identifier\" id=\"tab-con-2\">Rezumatul rezultatelor studiului<\/h2><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-532157-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-345481-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u00cen timpul observa\u021biilor\u00a0<strong>doar 13% din oferte au un pre\u021b static \u00een Buy Box.<\/strong><strong>\u00a050% din produse \u00eenregistreaz\u0103 totu\u0219i mai mult de 14 modific\u0103ri pe zi<\/strong><strong>.<\/strong>\u00a0<\/li><\/ul><\/div><div class=\"wp-block-image gb-responsive-729172-identifier\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142901\/SellerLogic-Studie-Quotes-Repricer-Amazon-5.jpg\" alt=\"Citat din studiul Universit\u0103\u021bii Northeastern Boston despre utilizarea Repricern la Amazon\" class=\"wp-image-1884\" style=\"width:443px;height:432px\" title=\"SELLERLOGIC-studiu-citate-Repricer-Amazon-5\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142901\/SellerLogic-Studie-Quotes-Repricer-Amazon-5-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142901\/SellerLogic-Studie-Quotes-Repricer-Amazon-5-768x768.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142901\/SellerLogic-Studie-Quotes-Repricer-Amazon-5.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-768106-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-497135-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">V\u00e2nz\u0103torul care c\u00e2\u0219tig\u0103 Buy Box este constant \u00een 31% din articolele bestseller. Pentru restul ofertei de pe Amazon, c\u00e2\u0219tig\u0103torii Buy Box \u0219i pre\u021burile acestora sunt foarte dinamice. Unele produse sufer\u0103 sute de ajust\u0103ri de pre\u021b pe zi.<\/li><li class=\"theme-wp-block gb-responsive-614802-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Doar 60% din v\u00e2nz\u0103torii de top c\u00e2\u0219tig\u0103 Buy Box.<\/strong>\u00a0Rezultatele studiului arat\u0103 c\u0103 NU NUMAI pre\u021bul este decisiv \u00een acordarea Buy Box.<\/li><li class=\"theme-wp-block gb-responsive-209413-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pentru rezultate semnificative, echipa de cercetare a luat \u00een considerare pre\u021bul, feedback-ul v\u00e2nz\u0103torului \u0219i num\u0103rul de feedback-uri \u2013 acestea arat\u0103 de asemenea efect asupra acord\u0103rii cotelor Buy Box. Conform Amazon \u0219i pe baza observa\u021biilor multor comercian\u021bi online, \u00eens\u0103, al\u021bi factori precum volumul de v\u00e2nz\u0103ri, timpul de reac\u021bie, livrarea la timp etc. sunt decisivi \u00een acordarea Buy Box. Ace\u0219ti factori nu au putut fi m\u0103sura\u021bi \u00een cadrul studiului \u0219i, prin urmare, nu fac parte din rezultatele studiului.<\/li><li class=\"theme-wp-block gb-responsive-311292-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u00cen timpul perioadei de observa\u021bie, cercet\u0103torii au testat teoria c\u0103 cel mai mic pre\u021b c\u00e2\u0219tig\u0103 100% din Buy Box. Acest lucru se \u00eent\u00e2mpl\u0103 doar \u00een 50-60% din cazuri.<\/li><\/ul><\/div><div class=\"wp-block-image gb-responsive-662244-identifier\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142833\/SellerLogic-Studie-Quotes-Repricer-Amazon-Dynamik.jpg\" alt=\"Citat din studiul Universit\u0103\u021bii Northeastern Boston despre utilizarea Repricern la Amazon\" class=\"wp-image-2413\" style=\"width:443px\" title=\"SELLERLOGIC-studiu-citate-Repricer-Amazon-4\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142833\/SellerLogic-Studie-Quotes-Repricer-Amazon-Dynamik-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142833\/SellerLogic-Studie-Quotes-Repricer-Amazon-Dynamik-768x768.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142833\/SellerLogic-Studie-Quotes-Repricer-Amazon-Dynamik.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-411659-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-939883-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u00cen ceea ce prive\u0219te ponderarea factorilor care au fost <strong>responsabili pentru c\u00e2\u0219tigarea Buy Box \u00een timpul perioadei de observa\u021bie, \u201cDiferen\u021ba de Pre\u021b fa\u021b\u0103 de Cel Mai Mic\u201d \u0219i \u201cRata Pre\u021bului fa\u021b\u0103 de Cel Mai Mic\u201d<\/strong> au primit cele mai mari valori \u2013 0,36 \u0219i 0,33. Utilizarea <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/indeplinit-de-amazon-pentru-cine-este-potrivit-amazon-fba\/\" target=\"_blank\" rel=\"noreferrer noopener\">FBA<\/a> a fost luat\u0103 \u00een considerare cu o valoare de doar 0,02. Aceast\u0103 ponderare se datoreaz\u0103 exclusiv faptului c\u0103 pentru contul selectat de utilizator Non-Prime, oferta FBA nu joac\u0103 un rol semnificativ.<\/li><li class=\"theme-wp-block gb-responsive-846399-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Cele mai utilizate strategii de pre\u021b sunt: cel mai mic sau al doilea cel mai mic pre\u021b fa\u021b\u0103 de Amazon.<\/strong><\/li><li class=\"theme-wp-block gb-responsive-901513-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Cea mai frecvent utilizat\u0103 strategie de pre\u021b este s\u0103 se situeze sub cel mai mic pre\u021b.<\/strong>\u00a0\u00cen timpul colect\u0103rii datelor, Amazon a fost de asemenea analizat ca comerciant online. Rezultatele arat\u0103 clar c\u0103\u00a0<a href=\"https:\/\/www.amazon-watchblog.de\/\/marktplatz\/2039-amazon-produkte-teurer.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon nu se afl\u0103 neap\u0103rat sub pre\u021bul altor v\u00e2nz\u0103tori.<\/a><\/li><li class=\"theme-wp-block gb-responsive-478815-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Rolul Amazon ca v\u00e2nz\u0103tor:<\/strong>\u00a0Amazon continu\u0103 s\u0103 domine pia\u021ba pe propria platform\u0103 \u0219i ofer\u0103 \u00een timpul perioadei de observa\u021bie aproximativ 75% din toate produsele cele mai v\u00e2ndute. C\u00e2nd Amazon concureaz\u0103 cu \u201dv\u00e2nz\u0103tori Non-Repricer\u201d, gigantul online ocup\u0103 \u00een 96% din cazuri pozi\u021biile de top. Dac\u0103 Buy Box este ocupat\u0103 de \u201cv\u00e2nz\u0103tori Repricer\u201d pentru anumite articole, Amazon figureaz\u0103 \u00een 88% din cazuri \u00een top 5 v\u00e2nz\u0103tori.<\/li><\/ul><\/div><div class=\"wp-block-image gb-responsive-303599-identifier\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/sellerLogic-studie-quotes-repricer-amazon-preisstrategie.jpg\" alt=\"Repricer la Amazon: Conform studiului, acestea sunt cele mai de succes metode pentru c\u00e2\u0219tigarea Buy Box\" class=\"wp-image-2787\" style=\"width:443px\" title=\"SELLERLOGIC-studiu-citate-Repricer-Amazon-7\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/sellerLogic-studie-quotes-repricer-amazon-preisstrategie-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/sellerLogic-studie-quotes-repricer-amazon-preisstrategie-768x768.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/sellerLogic-studie-quotes-repricer-amazon-preisstrategie.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-584253-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-4957-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u00cen mod normal, diferen\u021ba de pre\u021b \u00eentre Amazon \u0219i cel mai mic pre\u021b urm\u0103tor este de aproximativ 15-30%. Aceasta se datoreaz\u0103, din perspectiva cercet\u0103torilor, comisioanelor pe care comercian\u021bii trebuie s\u0103 le pl\u0103teasc\u0103 c\u0103tre Amazon.<\/li><li class=\"theme-wp-block gb-responsive-913709-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u00cen timpul studiului, s-a eviden\u021biat din nou c\u0103 comercian\u021bii online care utilizeaz\u0103 un Repricer se concentreaz\u0103 pe un num\u0103r relativ mic de produse pe care le pot achizi\u021biona \u00een cantit\u0103\u021bi mari la pre\u021buri reduse pentru comercian\u021bi.<\/li><li class=\"theme-wp-block gb-responsive-792759-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Comercian\u021bii online care utilizeaz\u0103 un Repricer primesc cu mult mai mult feedback<\/strong> dec\u00e2t \u201dv\u00e2nz\u0103torii Non-Repricer\u201d. Acest lucru poate avea dou\u0103 motive: \u00cen primul r\u00e2nd, ace\u0219ti v\u00e2nz\u0103tori au un volum de v\u00e2nz\u0103ri mult mai mare dec\u00e2t \u201dv\u00e2nz\u0103torii Non-Repricer\u201d. \u00cen al doilea r\u00e2nd, v\u00e2nz\u0103torii de succes ac\u021bioneaz\u0103 mai activ atunci c\u00e2nd vine vorba de\u00a0<a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/5-sfaturi-pentru-a-face-fata-recenziilor-negative-cum-sa-imbunatatesti-comunicarea-cu-clientii\/\" target=\"_blank\" rel=\"noreferrer noopener\">ob\u021binerea feedback-ului de la clien\u021bi<\/a>.<\/li><li class=\"theme-wp-block gb-responsive-159830-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u00cen cele din urm\u0103:\u00a0<strong>V\u00e2nz\u0103torii Repricer sunt mai de succes \u00een c\u00e2\u0219tigarea Buy Box?<\/strong>\u00a0Investiga\u021bia a ar\u0103tat c\u0103 acest lucru este \u00eentr-adev\u0103r adev\u0103rat: v\u00e2nz\u0103torii cu un Repricer c\u00e2\u0219tig\u0103 Buy Box cu o probabilitate semnificativ mai mare. Studiul a ar\u0103tat de asemenea c\u0103 v\u00e2nz\u0103torii Repricer sunt mai predispu\u0219i s\u0103\u00a0<strong>concureze cu un pre\u021b mai mare sau egal pentru Buy Box dec\u00e2t comercian\u021bii care se bazeaz\u0103 doar pe cel mai mic pre\u021b.<\/strong>\u00a0Dar, de\u0219i v\u00e2nz\u0103torii Repricer nu ofer\u0103 cele mai mici pre\u021buri, reu\u0219esc, datorit\u0103 istoricului lor de v\u00e2nz\u0103ri, feedback-ului clien\u021bilor \u0219i volumului de v\u00e2nz\u0103ri, s\u0103 c\u00e2\u0219tige Buy Box \u0219i s\u0103 genereze mai multe venituri.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-347111-identifier\" id=\"tab-con-3\">Fazit<\/h2><p class=\"theme-wp-block gb-responsive-491579-identifier\">A\u0219a cum am raportat deja, cel mai mic pre\u021b la Amazon nu este o garan\u021bie pentru c\u00e2\u0219tigarea Buy Box \u2013\u00a0<a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/lansati-cu-strategia-de-preturi-corecta-gasiti-strategia-care-se-potriveste-cu-adevarat-afacerii-dumneavoastra-cu-sellerlogic-repricer-inclusiv-exemple-practice\/\" target=\"_blank\" rel=\"noreferrer noopener\">ci mai degrab\u0103 depinde de strategie<\/a>. Studiul Universit\u0103\u021bii Northeastern Boston confirm\u0103 c\u0103 doar v\u00e2nz\u0103torii care se ocup\u0103 de cele mai importante metrici ale Amazon, cunosc pia\u021ba \u00een detaliu \u0219i \u00ee\u0219i pozi\u021bioneaz\u0103 corect produsele, au succes pe Amazon. Utilizarea Repricern face parte din strategiile v\u00e2nz\u0103torilor de succes. \u00cen special atunci c\u00e2nd nu se urm\u0103re\u0219te doar c\u00e2\u0219tigarea Buy Box, ci \u0219i v\u00e2nzarea la cel mai bun pre\u021b posibil. C\u00e2nd comerciantul concureaz\u0103 personal cu Amazon, utilizarea Repricern este esen\u021bial\u0103.<\/p><p class=\"theme-wp-block gb-responsive-34096-identifier\">Atunci c\u00e2nd alege un Repricer, comerciantul Amazon nu trebuie s\u0103 ia \u00een considerare doar avantajele \u0219i dezavantajele fiec\u0103rui furnizor, ci trebuie s\u0103 se familiarizeze \u0219i cu tehnologia respectiv\u0103. Se face distinc\u021bia \u00eentre Repricern bazate pe reguli \u0219i cele dinamice. Dac\u0103 dori\u021bi s\u0103 p\u0103stra\u021bi controlul total asupra strategiei dvs. de ajustare a pre\u021burilor, un Repricer bazat pe reguli este produsul potrivit \u2013 \u00eens\u0103 necesit\u0103 mult timp. Un Repricer dinamic colecteaz\u0103 date, le analizeaz\u0103 \u0219i ajusteaz\u0103 continuu strategia de ajustare a pre\u021burilor.<\/p><p class=\"theme-wp-block gb-responsive-563665-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/optimizarea-preturilor-amazon-5-motive-pentru-care-un-repricer-este-indispensabil\/\" target=\"_blank\" rel=\"noreferrer noopener\">Repricern dinamice sunt adesea mai profitabile<\/a>\u00a0\u2013 regulile se pot contrazice \u0219i duc adesea la ajust\u0103ri ale pre\u021burilor doar \u00een jos. \u00cen cazul stabilirii pre\u021burilor dinamice, regulile sunt stabilite \u0219i ajustate de c\u0103tre Repricer \u00eens\u0103\u0219i \u2013 \u00een func\u021bie de situa\u021bia de pe pia\u021b\u0103.<\/p><p class=\"theme-wp-block gb-responsive-547191-identifier has-small-font-size\"><em>*Sursa: Chen, L., Mislove, A., &#038; Wilson, C. (2016). <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/dl.acm.org\/doi\/10.1145\/2872427.2883089?cookieSet=1\">O analiz\u0103 empiric\u0103 a pre\u021burilor algoritmice pe pia\u021ba Amazon.<\/a> Lucr\u0103rile celei de-a 25-a Conferin\u021be Interna\u021bionale pe World Wide Web.<\/em><\/p><p class=\"theme-wp-block gb-responsive-521120-identifier has-small-font-size\">Credit foto: \u00a9 Feng Yu \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Studiul \u201eO analiz\u0103 empiric\u0103 a pre\u021burilor algoritmice pe pia\u021ba Amazon\u201c al Universit\u0103\u021bii Northeastern din Boston* a determinat cum comercian\u021bii online folosesc Repricer, strategiile lor de pre\u021b \u0219i c\u00e2t de r\u0103sp\u00e2ndit este Repricer pe Amazon. Echipa de cercetare a ales Amazon deoarece gigantul online a devenit cel mai mare marketplace din lume pentru comercian\u021bii online din<\/p>\n","protected":false},"author":8,"featured_media":2791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1323,1287],"tags":[],"class_list":["post-226680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sfaturi-amp-trucuri","category-totul-despre-buy-box"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Studiul confirm\u0103 valoarea Repricern pentru profitul Buy Box<\/title>\n<meta name=\"description\" content=\"Repricern sunt utilizate pe scar\u0103 larg\u0103 \u00een comer\u021bul electronic. 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