{"id":226713,"date":"2024-10-30T15:56:32","date_gmt":"2024-10-30T15:56:32","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/cele-14-cele-mai-importante-criterii-pentru-a-castiga-buy-box-pe-amazon-si-cum-sa-iti-mentii-metricii-sub-control\/"},"modified":"2024-10-30T15:56:32","modified_gmt":"2024-10-30T15:56:32","slug":"cele-14-cele-mai-importante-criterii-pentru-a-castiga-buy-box-pe-amazon-si-cum-sa-iti-mentii-metricii-sub-control","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/cele-14-cele-mai-importante-criterii-pentru-a-castiga-buy-box-pe-amazon-si-cum-sa-iti-mentii-metricii-sub-control\/","title":{"rendered":"Cele 14 cele mai importante criterii pentru a c\u00e2\u0219tiga Buy Box pe Amazon \u0219i cum s\u0103 \u00ee\u021bi men\u021bii metricii sub control"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-652423-identifier\">Cum se face c\u0103 unele oferte sunt vizibile pe Amazon, \u00een timp ce altele nu apar \u00een <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/infografic-acestia-sunt-cei-13-pasi-catre-profitul-amazon-buy-box\/\">Amazon BuyBox<\/a>? Criteriile pentru c\u00e2\u0219tigarea butonului galben mic sunt cel mai bine p\u0103strat secret al gigantului online \u0219i calificarea pentru BuyBox nu este deloc simpl\u0103. Algoritmul Amazon decide dup\u0103 anumite reguli care comercian\u021bi sunt ideal potrivi\u021bi pentru c\u00e2mp.<\/p><p class=\"theme-wp-block gb-responsive-970624-identifier\">Pentru c\u0103 pe Amazon se g\u0103sesc dou\u0103 tipuri de v\u00e2nz\u0103tori \u2013 Amazon \u00eensu\u0219i, precum \u0219i comercian\u021bi ter\u021bi de m\u0103rfuri \u0219i Private Label. C\u00e2nd mai mul\u021bi v\u00e2nz\u0103tori v\u00e2nd aceea\u0219i marf\u0103, apare o competi\u021bie pentru c\u00e2mpul din partea dreapt\u0103 a paginii de detalii a produsului, \u00een care clien\u021bii pot ad\u0103uga un articol \u00een co\u0219 printr-un buton galben sau pot cump\u0103ra direct.<\/p><p class=\"theme-wp-block gb-responsive-863762-identifier\">\u00cen general, exist\u0103 doar o BuyBox pe fiecare pagin\u0103 de detalii a produsului Amazon \u0219i to\u021bi comercian\u021bii care ofer\u0103 aceast\u0103 marf\u0103 \u00ee\u0219i \u00eemp\u0103rt\u0103\u0219esc aceast\u0103 pagin\u0103. Dar doar cei mai buni dintre cei buni c\u00e2\u0219tig\u0103 c\u00e2mpul pentru co\u0219ul de cump\u0103r\u0103turi. Cum? Aici ve\u021bi afla.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-2821-identifier\">Ce este Amazon BuyBox?<\/h2><p class=\"theme-wp-block gb-responsive-252793-identifier\">Oricine dore\u0219te s\u0103 devin\u0103 v\u00e2nz\u0103tor pe Amazon trebuie s\u0103 o cunoasc\u0103: Amazon BuyBox, \u00een german\u0103 c\u00e2mpul pentru co\u0219ul de cump\u0103r\u0103turi, uneori scris \u0219i Buy Box sau Buybox. Caseta eviden\u021biat\u0103 vizual pe paginile de detalii ale produselor con\u021bine nu doar pre\u021bul, ci \u0219i butonul galben cu inscrip\u021bia \u201e\u00cen co\u0219ul de cump\u0103r\u0103turi\u201d. L\u00e2ng\u0103 acesta se afl\u0103 \u0219i c\u00e2mpul \u201eCump\u0103r\u0103 acum\u201d, prin care clien\u021bii ajung direct la cas\u0103. \u00cen esen\u021b\u0103, este echivalentul Amazon al co\u0219ului de cump\u0103r\u0103turi din alte magazine online.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-208255-identifier\"><img decoding=\"async\" width=\"2560\" height=\"1667\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/16073926\/amazon-buy-box-buybox-scaled.jpg\" alt=\"Amazon Buy Box, scris \u0219i BuyBox, este cea mai simpl\u0103 modalitate de a cump\u0103ra un produs.\" class=\"wp-image-66444\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/16073926\/amazon-buy-box-buybox-medium.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/16073926\/amazon-buy-box-buybox-medium-large.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/16073926\/amazon-buy-box-buybox-large.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/16073926\/amazon-buy-box-buybox-huge.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/16073926\/amazon-buy-box-buybox-2048x1334.jpg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/16073926\/amazon-buy-box-buybox-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-855665-identifier\">Deoarece cei mai mul\u021bi clien\u021bi nu \u00ee\u0219i fac griji s\u0103 verifice toate ofertele unui articol, ci pur \u0219i simplu fac clic pe BuyBox pentru a efectua o achizi\u021bie, aproximativ 90% din toate v\u00e2nz\u0103rile unui produs se realizeaz\u0103 prin butonul galben. BuyBox garanteaz\u0103, a\u0219adar, o rat\u0103 mare de v\u00e2nzare a articolelor comerciantului respectiv \u0219i, astfel, optimizarea cifrelor de v\u00e2nz\u0103ri pe pia\u021b\u0103.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-53224-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-613241-identifier\">\u00cen BuyBox au loc p\u00e2n\u0103 la 90% din toate v\u00e2nz\u0103rile.<\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-55384-identifier\">Av\u00e2nd \u00een vedere aceast\u0103 perspectiv\u0103, plasarea \u00een acel mic c\u00e2mp galben de pe pagina de detalii a produsului este dorit\u0103 ca niciodat\u0103 \u0219i reprezint\u0103 pentru comercian\u021bii online de pe Amazon adev\u0103ratul obiectiv pentru a r\u0103m\u00e2ne competitivi. Dar ce criterii influen\u021beaz\u0103 acordarea BuyBox?<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-627193-identifier layout-rp-cta\">\n\n\t\t<div class=\"text-banner-cta text-banner-rp-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tRevolu\u021biona\u021bi-v\u0103 repricing-ul cu strategiile SELLERLOGIC\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tAsigura\u021bi-v\u0103 trialul gratuit de 14 zile \u0219i \u00eencepe\u021bi s\u0103 maximiza\u021bi v\u00e2nz\u0103rile dvs. B2B \u0219i B2C ast\u0103zi. Configurare simpl\u0103, f\u0103r\u0103 obliga\u021bii.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"\/ro\/amazon-dynamic-repricing-tool\" target=\"_blank\" rel=\"noreferrer noopener\">Afla\u021bi mai multe<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-627155-identifier\" id=\"tab-con-44\">scaunul gol<\/h3><p class=\"theme-wp-block gb-responsive-886347-identifier\">Un mit mit Amazon spune c\u0103 Jeff Bezos aduce \u00eentotdeauna un scaun gol la \u00eent\u00e2lnirile sale. \u00cel a\u0219az\u0103 la masa de conferin\u021b\u0103 ca pe orice alt scaun. Dar pe parcursul \u00eentregii \u00eent\u00e2lniri, nimeni nu se a\u0219az\u0103 pe el.<\/p><p class=\"theme-wp-block gb-responsive-451063-identifier\">Scaunul serve\u0219te ca simbol \u2013 el simbolizeaz\u0103 clientul Amazon. Cu scaunul gol, clientul ar trebui s\u0103 fie practic prezent la mas\u0103 \u0219i s\u0103 le aminteasc\u0103 tuturor celor implica\u021bi c\u0103 toate deciziile sunt luate \u00een beneficiul clientului.<\/p><p class=\"theme-wp-block gb-responsive-579073-identifier\">Indiferent dac\u0103 acest mit este adev\u0103rat sau nu, este u\u0219or de imaginat c\u0103 la \u00eent\u00e2lnirea despre algoritmul BuyBox a fost prezent \u0219i scaunul gol. A\u0219adar, nu este de mirare c\u0103 doar ofertele care promit cea mai bun\u0103 experien\u021b\u0103 pentru client ajung \u00een BuyBox.<\/p><p class=\"theme-wp-block gb-responsive-94533-identifier\">A\u0219adar, dac\u0103 dori\u021bi s\u0103 c\u00e2\u0219tiga\u021bi Amazon BuyBox, trebuie s\u0103 oferi\u021bi \u00een primul r\u00e2nd un serviciu clien\u021bi perfect.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-684857-identifier\" id=\"tab-con-21\">Toate criteriile importante pentru BuyBox \u00een sintez\u0103<\/h2><figure class=\"theme-wp-block wp-block-table is-style-stripes\"><table class=\"has-white-background-color has-background\"><thead><tr><th><strong>Indicator<\/strong><\/th><th><strong>Defini\u021bie<\/strong><\/th><th><strong>C\u00e2\u0219tigarea Buy Box<\/strong><\/th><\/tr><\/thead><tbody><tr><td>metoda de livrare<\/td><td>metoda de livrare a comerciantului<\/td><td>FBA\/Prime de la v\u00e2nz\u0103tor<\/td><\/tr><tr><td>pre\u021b final<\/td><td>pre\u021bul articolului plus costurile de livrare<\/td><td>Cu c\u00e2t este mai mic, cu at\u00e2t mai bine<\/td><\/tr><tr><td>durata de livrare<\/td><td>C\u00e2t timp dureaz\u0103 p\u00e2n\u0103 c\u00e2nd bunurile ajung<\/td><td><= 2 zile<\/td><\/tr><tr><td>rata de defecte la comenzi<\/td><td>rata de feedback negativ + rata cererilor de garan\u021bie A-Z + rata de anulare<\/td><td>0%<\/td><\/tr><tr><td>rata de anulare \u00eenainte de procesarea comenzii \u00een %<\/td><td>Comenzi cu anulare \/ num\u0103rul total al tuturor comenzilor<\/td><td>0%<\/td><\/tr><tr><td>rata numerelor de urm\u0103rire valide<\/td><td>Toate livr\u0103rile ale c\u0103ror status de expediere poate fi urm\u0103rit<\/td><td>100%<\/td><\/tr><tr><td>rata livr\u0103rilor \u00eent\u00e2rziate<\/td><td>Toate livr\u0103rile care au fost livrate mai t\u00e2rziu dec\u00e2t era specificat<\/td><td>0%<\/td><\/tr><tr><td>rata livr\u0103rilor la timp<\/td><td>Livr\u0103ri care au fost livrate la timp<\/td><td>100%<\/td><\/tr><tr><td>Nemul\u021bumire cu return\u0103rile \u00een %<\/td><td>Num\u0103rul cererilor de returnare negative \/ Num\u0103rul total al tuturor cererilor de returnare<\/td><td>0%<\/td><\/tr><tr><td>Evaluarea v\u00e2nz\u0103torului \u0219i num\u0103rul acestora<\/td><td>Num\u0103rul total de evalu\u0103ri pe care le-a primit v\u00e2nz\u0103torul<\/td><td>Cu c\u00e2t este mai mare, cu at\u00e2t este mai bine<\/td><\/tr><tr><td>Timp de reac\u021bie<\/td><td>C\u00e2t timp dureaz\u0103 p\u00e2n\u0103 c\u00e2nd v\u00e2nz\u0103torul r\u0103spunde la \u00eentreb\u0103rile clien\u021bilor<\/td><td>< 12 ore<\/td><\/tr><tr><td>Stoc de m\u0103rfuri<\/td><td>C\u00e2t de des v\u00e2nz\u0103torul nu are stoc disponibil<\/td><td>Cu c\u00e2t comerciantul este mai rar f\u0103r\u0103 stoc, cu at\u00e2t este mai bine<\/td><\/tr><tr><td>Nemul\u021bumire cu serviciul clien\u021bi \u00een %<\/td><td>C\u00e2t de des clien\u021bii au fost nemul\u021bumi\u021bi de un r\u0103spuns al v\u00e2nz\u0103torului<\/td><td>Cu c\u00e2t este mai mic, cu at\u00e2t este mai bine<\/td><\/tr><tr><td>Rata de rambursare<\/td><td>C\u00e2t de des clien\u021bii solicit\u0103 o rambursare<\/td><td>Cu c\u00e2t este mai mic, cu at\u00e2t este mai bine<\/td><\/tr><tr><td>Rata de neconformit\u0103\u021bi ale facturii<\/td><td>Comenzi cu neconformit\u0103\u021bi ale facturii \/ Num\u0103rul total al tuturor comenzilor de la clien\u021bi de afaceri<\/td><td>0%<\/td><\/tr><\/tbody><\/table><\/figure><p class=\"theme-wp-block gb-responsive-230931-identifier\">Metoda de expediere, pre\u021bul ofertei, durata de expediere \u0219i stocul de m\u0103rfuri nu sunt metrici exclusiv pentru clien\u021bi \u0219i sunt complet \u00een m\u00e2inile comerciantului. Celelalte zece indicatori pentru c\u00e2\u0219tigarea BuyBox sunt foarte str\u00e2ns legate de strategia Amazon \u0219i sunt orientate spre a face clien\u021bii ferici\u021bi. Dar s\u0103 trecem \u00een sf\u00e2r\u0219it la detalii.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-306456-identifier\">1. Metoda de expediere<\/h3><p class=\"theme-wp-block gb-responsive-807973-identifier\">Pentru a putea garanta o livrare rapid\u0103, procesele din jurul v\u00e2nz\u0103rii trebuie s\u0103 fie coordonate. O astfel de optimizare cost\u0103 mult timp \u0219i, de asemenea, bani. Ca comerciant online, \u0219ti\u021bi ce munc\u0103 este implicat\u0103 \u00een procesele din jurul comenzii:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-295375-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-64969-identifier\">Serviciul clien\u021bi<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-24882-identifier\">Depozitare<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-725437-identifier\">Gestionarea m\u0103rfurilor<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-538851-identifier\">Completarea articolelor<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-412658-identifier\">Ambalare<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-967799-identifier\">Expediere<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-139013-identifier\">\u0219i altele<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-300499-identifier\">Cu c\u00e2t aceste procese se desf\u0103\u0219oar\u0103 mai repede \u0219i expedierea poate \u00eencepe, cu at\u00e2t clientul este mai mul\u021bumit \u0219i, prin urmare, \u0219ansele dumneavoastr\u0103 de a c\u00e2\u0219tiga c\u00e2mpul galben cresc.<\/p><p class=\"theme-wp-block gb-responsive-609691-identifier\">Amazon a avansat semnificativ \u00een optimizarea proceselor interne pentru gestionarea expedi\u021biilor \u0219i ofer\u0103 de c\u00e2\u021biva ani o solu\u021bie proprie prin programul s\u0103u \u201eFulfillment by Amazon\u201d (FBA).<\/p><p class=\"theme-wp-block gb-responsive-369038-identifier\">Dar ce leg\u0103tur\u0103 are FBA cu BuyBox?<\/p><p class=\"theme-wp-block gb-responsive-503241-identifier\">Pentru aceasta, s\u0103 compar\u0103m diferitele op\u021biuni de expediere disponibile la Amazon.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-348312-identifier\">Fulfillment by Amazon (FBA)<\/h4><p class=\"theme-wp-block gb-responsive-133493-identifier\">Comerciantul trimite produse gata de livrare c\u0103tre Amazon. Amazon ofer\u0103 capacit\u0103\u021bi de depozitare, se ocup\u0103 de ambalare, expediere \u0219i de serviciul clien\u021bi. Articolele sunt marcate ca oferte Prime \u0219i cu \u201eExpediat de Amazon\u201d. Cu Fulfillment by Amazon, comerciantul are acces la cea mai puternic\u0103 grup\u0103 de clien\u021bi de pe Amazon, clien\u021bii Prime.<\/p><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div><\/div>\n<\/div><\/figure><h4 class=\"theme-wp-block wp-block-heading gb-responsive-862940-identifier\" id=\"tab-con-3\">Expediat de comerciant (Fulfillment by Merchant \u2013 FBM)<\/h4><p class=\"theme-wp-block gb-responsive-97507-identifier\">Comerciantul se ocup\u0103 de toate procesele legate de expediere \u0219i serviciul clien\u021bi. Ofertele nu sunt marcate ca oferte Prime. Deoarece \u00eentreaga gestionare a expedi\u021biilor este \u00een m\u00e2inile v\u00e2nz\u0103torului, trebuie s\u0103 organizeze singur spa\u021biul de depozitare, for\u021ba de munc\u0103, tehnologia etc. Amazon ac\u021bioneaz\u0103 aici doar ca o platform\u0103 pentru oferirea ofertelor.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-911111-identifier\">Prime prin v\u00e2nz\u0103tor \/ Seller Fulfilled Prime<\/h4><p class=\"theme-wp-block gb-responsive-83433-identifier\">\u00cen cadrul acestui program de expediere, produsele comerciantului sunt marcate ca oferte Prime. De\u0219i Amazon alege singur furnizorul de servicii de expediere, ofer\u0103 etichete de expediere Prime. De asemenea, gestionarea expedi\u021biilor \u0219i serviciul clien\u021bi sunt complet reglementate de comercian\u021bi. Aceast\u0103 metod\u0103 de expediere este potrivit\u0103 \u00een special pentru comercian\u021bii online care ofer\u0103 produse de \u00eenalt\u0103 calitate, produse cu cerere sezonier\u0103 sau imprevizibil\u0103, bunuri fragile sau voluminoase. Totu\u0219i, programul este accesibil doar pe baz\u0103 de invita\u021bie din partea Amazon \u0219i dup\u0103 teste de calitate detaliate.<\/p><p class=\"theme-wp-block gb-responsive-202081-identifier\">A\u0219a cum pute\u021bi observa din tabelul de mai sus, algoritmul Amazon prefer\u0103 produsele cu statut Prime \u2013 ofertele exclusiv FBM au, prin urmare, adesea de suferit \u00een lupta pentru BuyBox. Acest lucru are scopul de a men\u021bine satisfac\u021bia clien\u021bilor la un nivel ridicat.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-437381-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-850604-identifier\">Expedierea Prime este gratuit\u0103. Acest lucru \u00eei determin\u0103 pe cump\u0103r\u0103tori s\u0103 fac\u0103 clic pe butonul de cump\u0103rare.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-901851-identifier\">Procesele stabilite prin Prime sunt de obicei mult mai rapide dec\u00e2t cele ale unui comerciant care nu ofer\u0103 expediere Prime. Produsele p\u0103r\u0103sesc de obicei depozitul \u00een termen de c\u00e2teva ore \u0219i sunt pe drum c\u0103tre clientul mul\u021bumit.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-529010-identifier\">FBA \u0219i Prime prin v\u00e2nz\u0103tor sunt tratate \u00een mod egal de algoritmul Amazon \u2013 ele ofer\u0103, \u00een esen\u021b\u0103, un serviciu similar.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-519975-identifier\">\u0218i acum?<\/p><div class=\"theme-block-group-wrap\"><div class=\"theme-wp-block wp-block-group gb-responsive-112336-identifier has-white-color has-text-color has-background\" style=\"background-color:#3790c3\"><h4 class=\"theme-wp-block wp-block-heading gb-responsive-987976-identifier\" id=\"mindestanforderung-und-idealwert-fur-die-buy-box\">Cerin\u021ba minim\u0103 \u0219i valoarea ideal\u0103 pentru BuyBox<\/h4><p class=\"theme-wp-block gb-responsive-987218-identifier\" style=\"line-height:1.5\">Ca cerin\u021b\u0103 minim\u0103 pentru calificarea BuyBox se consider\u0103 livrarea prin FBM. Pentru c\u00e2\u0219tigarea Buy Box ar trebui s\u0103 opta\u021bi pentru FBA sau Prime prin v\u00e2nz\u0103tori.<br><\/p><\/div><\/div><p class=\"theme-wp-block gb-responsive-928494-identifier has-theme-light-gray-background-color has-background has-normal-font-size\"><strong>Sfat: C\u00e2nt\u0103ri\u021bi toate avantajele \u0219i dezavantajele fiec\u0103rui tip de livrare<\/strong><br><br>O livrare rapid\u0103 \u0219i cel mai bun serviciu pentru clien\u021bi sunt cele mai importante cerin\u021be pentru c\u00e2\u0219tigarea Buy Box, care sunt complet acoperite de Fulfillment by Amazon. Cu toate acestea, FBA nu este potrivit pentru toate categoriile de produse. De aceea, c\u00e2nt\u0103ri\u021bi toate avantajele \u0219i dezavantajele tipurilor de livrare pe Amazon \u0219i decide\u021bi singuri pentru ce articole se potrive\u0219te cel mai bine fiecare tip de livrare. O analiz\u0103 a concuren\u021bei poate contribui, de asemenea, la luarea unei decizii. Dac\u0103 ave\u021bi nevoie de mai multe informa\u021bii despre fiecare tip de livrare pe Amazon, pute\u021bi citi aici.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-865141-identifier\" id=\"tab-con-1\">2. Pre\u021b final<\/h3><p class=\"theme-wp-block gb-responsive-213640-identifier\">Adesea, v\u00e2nz\u0103torii confund\u0103 la stabilirea pre\u021bului pre\u021bul final cu pre\u021bul produsului. Pre\u021bul final const\u0103 din pre\u021bul produsului plus costurile de livrare. Amazon calculeaz\u0103 pre\u021bul final \u0219i afi\u0219eaz\u0103 ofertele \u00een BuyBox \u00een ordinea corespunz\u0103toare. Adesea, cel mai mic pre\u021b are cea mai mare pondere \u00een Buy Box. Dar acest lucru nu se datoreaz\u0103 doar pre\u021bului, ci \u0219i sintezei <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/cele-mai-importante-kpi-uri-amazon-pe-scurt-aceste-metrici-ar-trebui-sa-fie-cu-siguranta-luate-in-considerare-de-catre-comercianti\/\">altor indicatori<\/a>, care arat\u0103 care v\u00e2nz\u0103tor poate oferi cea mai bun\u0103 experien\u021b\u0103 de cump\u0103rare.<\/p><div class=\"theme-block-group-wrap\"><div class=\"theme-wp-block wp-block-group gb-responsive-95568-identifier has-white-color has-text-color has-background\" style=\"background-color:#3790c3\"><h4 class=\"theme-wp-block wp-block-heading gb-responsive-319748-identifier\" id=\"mindestanforderung-und-idealwert-fur-buy-box\">Cerin\u021b\u0103 minim\u0103 \u0219i valoare ideal\u0103 pentru c\u00e2\u0219tigarea BuyBox<\/h4><p class=\"theme-wp-block gb-responsive-686180-identifier\" style=\"line-height:1.5\">Conform Amazon, pre\u021bul ar trebui s\u0103 fie c\u00e2t mai mic posibil. Totu\u0219i, de fapt, este vorba despre raportul calitate-pre\u021b. De aceea, nu \u00eencerca\u021bi s\u0103 compensa\u021bi celelalte metrici cu cel mai mic pre\u021b.<\/p><\/div><\/div><p class=\"theme-wp-block gb-responsive-218361-identifier has-theme-light-gray-background-color has-background\" id=\"tab-con-43\"><strong>Sfat: Nu cel mai mic pre\u021b c\u00e2\u0219tig\u0103<\/strong><br><strong><br><\/strong>C\u00e2nd observa\u021bi pre\u021burile ofertelor pe pia\u021ba Amazon, ve\u021bi observa c\u0103 acestea se schimb\u0103 constant. Acesta este ajustarea dinamic\u0103 sau optimizat\u0103 a pre\u021bului \u2013 pre\u021bul de v\u00e2nzare este ajustat automat \u00een func\u021bie de situa\u021bia de pe pia\u021b\u0103 sau de concuren\u021b\u0103, eventual \u00een leg\u0103tur\u0103 cu o anumit\u0103 strategie de pre\u021b. Un articol cuprinz\u0103tor despre de ce repricingul dinamic este decisiv \u00een lupta pentru pre\u021b pentru c\u00e2\u0219tigarea Buy Box \u0219i cum pute\u021bi avansa optimizarea pre\u021bului dumneavoastr\u0103, <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/optimizarea-preturilor-amazon-5-motive-pentru-care-un-repricer-este-indispensabil\/\">citi\u021bi aici<\/a>.<br><br>Pe scurt: Cu o ajustare a regulilor \u00een stabilirea pre\u021bului \u2013 cum ar fi \u201ePre\u021bul meu trebuie s\u0103 fie \u00eentotdeauna cu 5 cen\u021bi mai mic dec\u00e2t cel mai mic pre\u021b\u201d \u2013 Repricer optimizat prin reguli ia \u00een considerare concuren\u021ba care lupt\u0103 pentru butonul galben mic \u0219i \u00ee\u0219i \u00eempinge pre\u021burile \u00een jos. De fapt, \u0219i Repricer bazate pe reguli pot c\u00e2\u0219tiga BuyBox (cu excep\u021bia cazului \u00een care sunt implicate Repricer dinamice), dar acest lucru vine \u00een detrimentul profitabilit\u0103\u021bii. La <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/asta-este-cum-iti-depasesti-concurentii-pe-amazon-cu-preturi-dinamice\/\">repricingul dinamic<\/a> este vorba despre a intra mai \u00eent\u00e2i \u00een Buy Box \u0219i apoi a juca \u00eentre pre\u021bul minim \u0219i maxim de ofert\u0103 pe articol sau grup de produse. \u00cen acest caz, pre\u021bul este ajustat automat \u00een func\u021bie de situa\u021bia de pe pia\u021b\u0103 \u0219i de concuren\u021b\u0103. Aceast\u0103 strategie de pre\u021b duce la optimizarea marjei dumneavoastr\u0103.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-118051-identifier\" id=\"tab-con-5\">3. Durata livr\u0103rii<\/h3><p class=\"theme-wp-block gb-responsive-160568-identifier\">Cu c\u00e2t livrarea este mai rapid\u0103, cu at\u00e2t evalu\u0103rile sunt mai bune \u0219i, prin urmare, \u0219ansele de succes pentru plasarea ofertelor dumneavoastr\u0103 \u00een c\u00e2mpul co\u0219ului de cump\u0103r\u0103turi sunt mai mari. Cerin\u021ba pentru c\u00e2\u0219tigarea Buy Box este, prin urmare: durata livr\u0103rii nu trebuie s\u0103 dep\u0103\u0219easc\u0103 dou\u0103 zile. Pentru calificarea \u00een BuyBox, o durat\u0103 de livrare de p\u00e2n\u0103 la 14 zile este suficient\u0103, dar aceste oferte au pu\u021bine \u0219anse de a ajunge \u00een c\u00e2mpul co\u0219ului de cump\u0103r\u0103turi.<\/p><div class=\"theme-block-group-wrap\"><div class=\"theme-wp-block wp-block-group gb-responsive-3429-identifier has-white-color has-text-color has-background\" style=\"background-color:#3790c3\"><h4 class=\"theme-wp-block wp-block-heading gb-responsive-854136-identifier\" id=\"mindestanforderung-und-idealwert-fur-buy-box\">Cerin\u021b\u0103 minim\u0103 \u0219i valoare ideal\u0103 pentru BuyBox<\/h4><p class=\"theme-wp-block gb-responsive-176798-identifier\" style=\"line-height:1.5\">Pentru a v\u0103 califica pentru BuyBox, livrarea dumneavoastr\u0103 nu trebuie s\u0103 dureze mai mult de 14 zile. Dac\u0103 dori\u021bi s\u0103 c\u00e2\u0219tiga\u021bi c\u00e2mpul, livrarea ar trebui s\u0103 dureze mai pu\u021bin de dou\u0103 zile.<\/p><\/div><\/div><p class=\"theme-wp-block gb-responsive-825061-identifier has-theme-light-gray-background-color has-background\" id=\"tab-con-43\"><strong>Sfat: Observa\u021bi concuren\u021ba \u0219i opta\u021bi pentru tipul de livrare corect<\/strong><br><br>Termenele de livrare depind adesea de categoria de produse. Bateriile sau produsele cosmetice sunt ambalate \u0219i expediate rapid. Pe de alt\u0103 parte, piesele de mobilier sau aparatele electrocasnice mari necesit\u0103 mai multe zile pentru a ajunge la client. Observa\u021bi-v\u0103 concuren\u021ba pentru a avea o idee despre termenele de livrare ale anumitor categorii de produse: dac\u0103 un alt v\u00e2nz\u0103tor promite o livrare \u00een termen de dou\u0103 zile pentru un produs similar, atunci aceasta se consider\u0103 cerin\u021b\u0103 minim\u0103 \u0219i pentru dumneavoastr\u0103. Totu\u0219i, nu v\u0103 asuma\u021bi riscuri prea mari \u00een ceea ce prive\u0219te garan\u021bia de livrare \u2013 livr\u0103rile \u00eent\u00e2rziate afecteaz\u0103 evaluarea v\u00e2nz\u0103torului pe Amazon \u0219i acest lucru are consecin\u021be asupra scorului dumneavoastr\u0103 \u0219i plas\u0103rii ofertelor \u00een BuyBox.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-756409-identifier\" id=\"tab-con-6\">Standardul \u00een serviciul clien\u021bi: Performan\u021ba v\u00e2nz\u0103torului<\/h2><p class=\"theme-wp-block gb-responsive-870095-identifier\">Performan\u021ba v\u00e2nz\u0103torului este compus\u0103 din diferite indicatori ai serviciului clien\u021bi. C\u00e2t de decisiv este acest indicator compus este evident din denumirea sa \u00een englez\u0103: Account Health, adic\u0103 s\u0103n\u0103tatea contului.<\/p><p class=\"theme-wp-block gb-responsive-164229-identifier\">Dac\u0103 cerin\u021bele minime nu sunt \u00eendeplinite, contul v\u00e2nz\u0103torului \u201ese \u00eemboln\u0103ve\u0219te\u201d \u0219i Amazon se vede nevoit s\u0103 restric\u021bioneze sau chiar s\u0103 retrag\u0103 complet dreptul de v\u00e2nzare. A\u0219adar, se poate observa doar din metrica performan\u021bei v\u00e2nz\u0103torului c\u00e2t de important\u0103 este satisfac\u021bia clien\u021bilor pentru Amazon. Indicatorii de serviciu pentru clien\u021bi inclu\u0219i \u00een performan\u021ba v\u00e2nz\u0103torului sunt, de asemenea, cei mai importan\u021bi pentru determinarea Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-144516-identifier\">\u00cen performan\u021ba v\u00e2nz\u0103torului intr\u0103:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-70703-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-37999-identifier\">Rata comenzilor defectuoase<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-629665-identifier\">Rata anul\u0103rilor \u00een procesarea comenzilor<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-303859-identifier\">Rata livr\u0103rilor \u00eent\u00e2rziate<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-556466-identifier\">Rata num\u0103rului de urm\u0103rire a livr\u0103rilor valide<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-457475-identifier\">Rata livr\u0103rilor la timp<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-464753-identifier\">Nemul\u021bumirea fa\u021b\u0103 de return\u0103ri \u00een procente<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-169910-identifier\">\u00cen continuare, vom analiza mai \u00een detaliu fiecare indicator al performan\u021bei v\u00e2nz\u0103torilor.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-904041-identifier\">4. Rata comenzilor defectuoase<\/h3><p class=\"theme-wp-block gb-responsive-323832-identifier\">Rata comenzilor defectuoase este influen\u021bat\u0103 de evalu\u0103rile negative, cererile de garan\u021bie A p\u00e2n\u0103 la Z \u0219i return\u0103rile de fonduri legate de servicii. O comand\u0103 cu o evaluare negativ\u0103 SAU cu o cerere de garan\u021bie A p\u00e2n\u0103 la Z SAU cu o returnare de fonduri legat\u0103 de servicii este considerat\u0103 un defect. Asta \u00eenseamn\u0103 c\u0103 o comand\u0103 cu evaluare negativ\u0103 \u0218I cu o cerere de garan\u021bie A p\u00e2n\u0103 la Z conteaz\u0103 doar ca UN defect.<\/p><p class=\"theme-wp-block gb-responsive-558360-identifier\">Rata comenzilor defectuoase este exprimat\u0103 ca un procentaj, care se refer\u0103 la toate comenzile din ultimele 60 de zile.<\/p><div class=\"theme-block-group-wrap\"><div class=\"theme-wp-block wp-block-group gb-responsive-874338-identifier has-white-color has-text-color has-background\" style=\"background-color:#c38737\"><h4 class=\"theme-wp-block wp-block-heading gb-responsive-118097-identifier\" id=\"formel-rate-an-bestellmangeln\">Formul\u0103: Rata comenzilor defectuoase<\/h4><p class=\"theme-wp-block gb-responsive-351314-identifier\" style=\"line-height:1.5\">Rata comenzilor defectuoase \u00een % = (Comenzile cu cel pu\u021bin un defect \/ Num\u0103rul total al tuturor comenzilor) * 100<\/p><\/div><\/div><div style=\"height:10px\" aria-hidden=\"true\" class=\"theme-wp-block wp-block-spacer\"><\/div><div class=\"theme-block-group-wrap\"><div class=\"theme-wp-block wp-block-group gb-responsive-91902-identifier has-white-color has-text-color has-background\" style=\"background-color:#3790c3\"><h4 class=\"theme-wp-block wp-block-heading gb-responsive-319172-identifier\" id=\"mindestanforderung-und-idealwert-fur-buy-box\">Cerin\u021b\u0103 minim\u0103 \u0219i valoare ideal\u0103 pentru BuyBox<\/h4><p class=\"theme-wp-block gb-responsive-642963-identifier\" style=\"line-height:1.5\">Rata nu trebuie s\u0103 dep\u0103\u0219easc\u0103 valoarea de 1%, altfel contul v\u00e2nz\u0103torului este expus riscului de suspendare. Pentru c\u00e2\u0219tigarea BuyBox, acest valoare ar trebui s\u0103 fie c\u00e2t mai aproape de 0%.<\/p><\/div><\/div><p class=\"theme-wp-block gb-responsive-440468-identifier has-theme-light-gray-background-color has-background\"><strong>Sfat: Cum pute\u021bi preveni comenzile defectuoase<\/strong><br><br>Pentru fiecare comerciant din eCommerce, optimizarea proceselor de livrare este extrem de important\u0103. De aceea, ar trebui s\u0103 investi\u021bi suficiente resurse \u00een acest domeniu de afaceri.<br><br>Desigur, \u0219ti\u021bi c\u0103 fiecare comand\u0103 ar trebui s\u0103 p\u0103r\u0103seasc\u0103 casa \u00een stare perfect\u0103. Dar este, de asemenea, clar c\u0103 pot ap\u0103rea \u00eentotdeauna gre\u0219eli, pe care ar trebui s\u0103 le rezolva\u021bi imediat.<br><br>Pentru a preveni at\u00e2t o evaluare negativ\u0103, c\u00e2t \u0219i o cerere de garan\u021bie A p\u00e2n\u0103 la Z, singura solu\u021bie este comunicarea direct\u0103 cu clien\u021bii. \u00cen cele mai multe cazuri, clien\u021bii vor c\u0103uta contactul cu dumneavoastr\u0103 \u00eenainte de a lansa o evaluare proast\u0103 sau o cerere de garan\u021bie. Aceasta este \u0219ansa dumneavoastr\u0103 de a transforma un client nemul\u021bumit \u00eentr-un client binevoitor, g\u0103sind rapid \u0219i eficient o solu\u021bie pentru problema sa.<br><br>O comunicare prietenoas\u0103 \u0219i amabil\u0103 le ofer\u0103 clien\u021bilor dumneavoastr\u0103 sentimentul c\u0103 sunt lua\u021bi \u00een serios \u0219i c\u0103 sunt bine \u00eengriji\u021bi. \u0218i dac\u0103 la final trebuie s\u0103 returna\u021bi c\u00e2\u021biva euro, este totu\u0219i mai bine dec\u00e2t s\u0103 primi\u021bi un defect inutil la o comand\u0103.<br><br>Dar ave\u021bi grij\u0103 la clien\u021bii care \u00eencearc\u0103 s\u0103 v\u0103 \u00een\u0219ele. Dac\u0103 cererea de garan\u021bie este nejustificat\u0103 \u0219i pute\u021bi dovedi acest lucru Amazonului, cererea de garan\u021bie va fi respins\u0103 de Amazon \u0219i nu va mai fi considerat\u0103 un defect.<br><br>A\u0219adar, cea mai mare provocare a dumneavoastr\u0103 este s\u0103 distinge\u021bi \u00eentre clientul sup\u0103rat \u0219i dezam\u0103git \u0219i cel care \u00eencearc\u0103 s\u0103 \u00een\u0219ele.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-273385-identifier\" id=\"tab-con-8\">5. Rata anul\u0103rilor \u00een procesarea comenzilor<\/h3><p class=\"theme-wp-block gb-responsive-142564-identifier\">Al doilea indicator care influen\u021beaz\u0103 semnificativ performan\u021ba v\u00e2nz\u0103torilor este rata anul\u0103rilor \u00eenainte de procesarea comenzilor. Aici se refer\u0103 doar la anul\u0103rile efectuate de c\u0103tre v\u00e2nz\u0103tor.<\/p><p class=\"theme-wp-block gb-responsive-600666-identifier\">Aceast\u0103 valoare Amazon este important\u0103, deoarece este un indicator pentru gestionarea stocurilor comerciantului. Amazon \u00eensu\u0219i scrie:<\/p><blockquote class=\"theme-wp-block wp-block-quote has-text-align-center desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-396640-identifier is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"theme-wp-block has-text-align-left desktop-text-left xl-text-left lg-text-left md-text-left sm-text-left gb-responsive-537601-identifier\">\u201eDac\u0103 un v\u00e2nz\u0103tor anuleaz\u0103 comanda unui client \u00eenainte de expediere, acest lucru se datoreaz\u0103, conform constat\u0103rilor noastre, \u00een principal faptului c\u0103 articolul nu este pe stoc.\u201d<\/p>\n<cite>Surse: Amazon<\/cite><\/blockquote><p class=\"theme-wp-block gb-responsive-260499-identifier\">\u00cen general, <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/calculati-rata-de-anulare-si-imbunatatiti-performanta-vanzatorului-sfaturi-pentru-comerciantii-amazon-inclusiv-formula-de-calcul\/\">rata de anulare<\/a> este un procent care indic\u0103 c\u00e2te comenzi au fost anulate de v\u00e2nz\u0103tor \u00eentr-o perioad\u0103 stabilit\u0103 de \u0219apte zile. Aceasta se aplic\u0103, de altfel, doar pentru comenzile pe care v\u00e2nz\u0103torul le expediaz\u0103 personal.<\/p><div class=\"theme-block-group-wrap\"><div class=\"theme-wp-block wp-block-group gb-responsive-536236-identifier has-white-color has-text-color has-background\" style=\"background-color:#c38737\"><h4 class=\"theme-wp-block wp-block-heading gb-responsive-444962-identifier\" id=\"formel-stornorate\">Formul\u0103: rata de anulare<\/h4><p class=\"theme-wp-block gb-responsive-353862-identifier\" style=\"line-height:1.5\">Rata de anulare \u00een % = (Comenzi cu anulare \/ Num\u0103rul total al tuturor comenzilor) * 100<\/p><\/div><\/div><div style=\"height:10px\" aria-hidden=\"true\" class=\"theme-wp-block wp-block-spacer\"><\/div><div class=\"theme-block-group-wrap\"><div class=\"theme-wp-block wp-block-group gb-responsive-861573-identifier has-white-color has-text-color has-background\" style=\"background-color:#3790c3\"><h4 class=\"theme-wp-block wp-block-heading gb-responsive-458735-identifier\" id=\"mindestanforderung-und-idealwert-fur-buy-box\">Cerin\u021b\u0103 minim\u0103 \u0219i valoare ideal\u0103 pentru Buy Box<\/h4><p class=\"theme-wp-block gb-responsive-203664-identifier\" style=\"line-height:1.5\">Rata de anulare nu trebuie s\u0103 dep\u0103\u0219easc\u0103 valoarea de 2,5 %, altfel exist\u0103 riscul suspend\u0103rii. Pentru a c\u00e2\u0219tiga BuyBox, acest\u0103 valoare ar trebui s\u0103 se apropie de 0 %.<\/p><\/div><\/div><p class=\"theme-wp-block gb-responsive-548822-identifier has-theme-light-gray-background-color has-background\"><strong>Sfat: Cum pute\u021bi preveni anul\u0103rile?<br><\/strong><br>Gestionarea stocurilor este de o mare importan\u021b\u0103. Regla\u021bi acest proces de lucru cu instrumente automatizate. Acorda\u021bi aten\u021bie unei conexiuni automate la Amazon pentru a preveni suprav\u00e2nz\u0103rile. De asemenea, urm\u0103ri\u021bi tendin\u021bele de cump\u0103rare \u0219i verifica\u021bi regulat stocurile articolelor cele mai populare din gama dumneavoastr\u0103 de produse. Alternativ, pute\u021bi economisi resurse \u0219i s\u0103 apela\u021bi la serviciul FBA de la Amazon.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-490587-identifier\" id=\"tab-con-10\">6. Rata livr\u0103rilor \u00eent\u00e2rziate<\/h3><p class=\"theme-wp-block gb-responsive-806606-identifier\">Cu Prime, Amazon a stabilit standarde \u00een multe privin\u021be \u00een ceea ce prive\u0219te livrarea \u00een eCommerce. Clien\u021bii doresc s\u0103 primeasc\u0103 produsele rapid \u0219i, mai ales, la timp. Mul\u021bi clien\u021bi se ghideaz\u0103 dup\u0103 datele estimate de livrare. Dac\u0103 acestea nu sunt respectate, clien\u021bii sunt dezam\u0103gi\u021bi \u0219i au o experien\u021b\u0103 negativ\u0103 cu Amazon. Acest lucru poate duce la cereri de garan\u021bie \u0219i evalu\u0103ri negative, ceea ce trebuie evitat.<\/p><p class=\"theme-wp-block gb-responsive-20638-identifier\">O livrare este considerat\u0103 \u00eent\u00e2rziat\u0103 de c\u0103tre Amazon atunci c\u00e2nd confirmarea expedi\u021biei este trimis\u0103 DUP\u0102 expirarea datei estimate de expediere.<\/p><p class=\"theme-wp-block gb-responsive-707660-identifier\">Rata livr\u0103rilor \u00eent\u00e2rziate este un procent care reflect\u0103 partea comenzilor cu livrare \u00eent\u00e2rziat\u0103 din num\u0103rul total al comenzilor din ultimele 30 de zile. La fel ca \u0219i rata de anulare, aceasta se aplic\u0103 doar v\u00e2nz\u0103torilor care expediaz\u0103 personal.<\/p><div class=\"theme-block-group-wrap\"><div class=\"theme-wp-block wp-block-group gb-responsive-19147-identifier has-white-color has-text-color has-background\" style=\"background-color:#c38737\"><h4 class=\"theme-wp-block wp-block-heading gb-responsive-637376-identifier\" id=\"formel-rate-verspateter-lieferungen\">Formul\u0103: rata livr\u0103rilor \u00eent\u00e2rziate<\/h4><p class=\"theme-wp-block gb-responsive-712392-identifier\" style=\"line-height:1.5\">Rata livr\u0103rilor \u00eent\u00e2rziate \u00een % = (Num\u0103rul livr\u0103rilor \u00eent\u00e2rziate \/ Num\u0103rul total al tuturor livr\u0103rilor) * 100<\/p><\/div><\/div><div style=\"height:10px\" aria-hidden=\"true\" class=\"theme-wp-block wp-block-spacer\"><\/div><div class=\"theme-block-group-wrap\"><div class=\"theme-wp-block wp-block-group gb-responsive-396135-identifier has-white-color has-text-color has-background\" style=\"background-color:#3790c3\"><h4 class=\"theme-wp-block wp-block-heading gb-responsive-901582-identifier\" id=\"mindestanforderung-und-idealwert-fur-buy-box\">Cerin\u021b\u0103 minim\u0103 \u0219i valoare ideal\u0103 pentru Buy Box<\/h4><p class=\"theme-wp-block gb-responsive-295055-identifier\" style=\"line-height:1.5\">Rata livr\u0103rilor \u00eent\u00e2rziate nu trebuie s\u0103 dep\u0103\u0219easc\u0103 4 %. O rat\u0103 peste 4 % poate duce la dezactivarea contului. Pentru a c\u00e2\u0219tiga c\u00e2mpul galben mic, valoarea ar trebui s\u0103 fie c\u00e2t mai aproape de 0 %.<\/p><\/div><\/div><p class=\"theme-wp-block gb-responsive-844383-identifier has-theme-light-gray-background-color has-background\"><strong>Sfat: Cum s\u0103 preveni\u021bi livr\u0103rile \u00eent\u00e2rziate<br><\/strong><br>Cea mai mare influen\u021b\u0103 asupra livr\u0103rii din propriul depozit sunt procesele. Fiecare manevr\u0103 suplimentar\u0103 cost\u0103 timp. Regla\u021bi toate etapele, unde este posibil, cu instrumente automatizate: De la procesarea comenzilor \u00een backoffice, la imprimarea listelor de selec\u021bie \u0219i ambalare, precum \u0219i a etichetelor de expediere, p\u00e2n\u0103 la actualizarea \u00een sistem odat\u0103 ce produsele au fost expediate.<br><br>Problemele sunt cauzate \u0219i de fluctua\u021biile mari ale angaja\u021bilor din depozit. Prin urmare, ar trebui s\u0103 v\u0103 concentra\u021bi \u0219i pe optimizarea proceselor \u0219i pe satisfac\u021bia angaja\u021bilor. Un echipaj bine coordonat, care se ocup\u0103 de optimizarea proceselor, este de nepre\u021buit.<br><br>Dac\u0103 totul vi se pare prea complicat sau dori\u021bi s\u0103 economisi\u021bi resurse, utiliza\u021bi pur \u0219i simplu serviciul FBA de la Amazon.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-369827-identifier\" id=\"tab-con-18\">7. Rata numerelor de urm\u0103rire a livr\u0103rilor valide<\/h3><p class=\"theme-wp-block gb-responsive-586590-identifier\">Numerele de urm\u0103rire a livr\u0103rilor sunt importante pentru client. Odat\u0103 ce a fost expediat, clientul dore\u0219te s\u0103 poat\u0103 urm\u0103ri unde se afl\u0103 pachetul. \u00cen special atunci c\u00e2nd termenul de livrare anun\u021bat a fost dep\u0103\u0219it, clientul vrea s\u0103 \u0219tie de ce pachetul nu a ajuns \u00eenc\u0103. Nu rar, acesta a fost livrat unui vecin, f\u0103r\u0103 a l\u0103sa un mesaj. Dac\u0103 v\u0103 gestiona\u021bi livr\u0103rile cu numere de urm\u0103rire, pute\u021bi evita nepl\u0103cerile \u0219i multe comunic\u0103ri inutile.<\/p><p class=\"theme-wp-block gb-responsive-587749-identifier\">Rata numerelor de urm\u0103rire a livr\u0103rilor valide este un procent care arat\u0103 raportul livr\u0103rilor cu numere de urm\u0103rire valide fa\u021b\u0103 de num\u0103rul total al tuturor livr\u0103rilor din ultimele 30 de zile. Aceasta este, de asemenea, relevant\u0103 doar pentru v\u00e2nz\u0103torii care expediaz\u0103 personal.<\/p><div class=\"theme-block-group-wrap\"><div class=\"theme-wp-block wp-block-group gb-responsive-495083-identifier has-white-color has-text-color has-background\" style=\"background-color:#c38737\"><h4 class=\"theme-wp-block wp-block-heading gb-responsive-762077-identifier\" id=\"formel-rate-gultiger-sendungsverfolgungsnummern\">Formul\u0103: rata numerelor de urm\u0103rire a livr\u0103rilor valide<\/h4><p class=\"theme-wp-block gb-responsive-887890-identifier\" style=\"line-height:1.5\">Rata numerelor de urm\u0103rire a livr\u0103rilor valide \u00een % = (Num\u0103rul livr\u0103rilor cu num\u0103r de urm\u0103rire valid \/ Num\u0103rul total al tuturor livr\u0103rilor) * 100<\/p><\/div><\/div><div style=\"height:10px\" aria-hidden=\"true\" class=\"theme-wp-block wp-block-spacer\"><\/div><div class=\"theme-block-group-wrap\"><div class=\"theme-wp-block wp-block-group gb-responsive-220339-identifier has-white-color has-text-color has-background\" style=\"background-color:#3790c3\"><h4 class=\"theme-wp-block wp-block-heading gb-responsive-275704-identifier\" id=\"mindestanforderung-und-idealwert-fur-buy-box\">Cerin\u021b\u0103 minim\u0103 \u0219i valoare ideal\u0103 pentru Buy Box<\/h4><p class=\"theme-wp-block gb-responsive-239749-identifier\" style=\"line-height:1.5\">Rata numerelor de urm\u0103rire a livr\u0103rilor valide ar trebui s\u0103 fie de cel pu\u021bin 95 %. Dac\u0103 aceasta scade sub 95 %, totu\u0219i, consecin\u021bele nu sunt at\u00e2t de drastice ca \u00een cazul celor trei indicatori men\u021biona\u021bi anterior. \u00cen prezent, Amazon nu aplic\u0103 consecin\u021be negative \u00een cazul ne\u00eendeplinirii. Pentru a c\u00e2\u0219tiga Buy Box, valoarea ar trebui s\u0103 fie c\u00e2t mai aproape de 100 %.<\/p><\/div><\/div><p class=\"theme-wp-block gb-responsive-663766-identifier has-theme-light-gray-background-color has-background\"><strong>Sfat: Cum s\u0103 atinge\u021bi 100%<br><\/strong><br>To\u021bi furnizorii de transport importan\u021bi, inclusiv USPS, FedEx, UPS \u0219i DHL, ofer\u0103 urm\u0103rire gratuit\u0103 a livr\u0103rilor. Aceasta ar trebui s\u0103 fie automatizat\u0103 \u00een sistemul dumneavoastr\u0103 \u0219i apoi transmis\u0103 automat c\u0103tre Amazon. Astfel, v\u0103 asigura\u021bi c\u0103 nu se pierd informa\u021bii.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-652530-identifier\" id=\"tab-con-30\">8. Rata livr\u0103rilor la timp<\/h3><p class=\"theme-wp-block gb-responsive-492217-identifier\">C\u0103 transmiterea numerelor de urm\u0103rire valide c\u0103tre Amazon este important\u0103, arat\u0103 \u0219i acest indicator. Acesta indic\u0103 c\u00e2te dintre livr\u0103rile expediate de v\u00e2nz\u0103tor au ajuns la timp la client. Pentru ca Amazon s\u0103 poat\u0103 m\u0103sura punctualitatea, se folose\u0219te de informa\u021biile din urm\u0103rirea livr\u0103rilor.<\/p><p class=\"theme-wp-block gb-responsive-463460-identifier\">Amazon \u00eensu\u0219i scrie:<\/p><blockquote class=\"theme-wp-block wp-block-quote has-text-align-center gb-responsive-11721-identifier desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"theme-wp-block has-text-align-left gb-responsive-236492-identifier desktop-text-left xl-text-left lg-text-left md-text-left sm-text-left\">\u201eCump\u0103r\u0103torii ne comunic\u0103 \u00een mod constant c\u0103 livrarea la timp \u0219i posibilitatea de a urm\u0103ri expedierea contribuie semnificativ la satisfac\u021bia lor cu o comand\u0103.\u201d<\/p>\n<cite>Surse: Amazon<\/cite><\/blockquote><p class=\"theme-wp-block gb-responsive-469898-identifier\">Rata livr\u0103rilor la timp arat\u0103 procentajul livr\u0103rilor la timp \u00een perioada de 30 de zile. Deoarece num\u0103rul de urm\u0103rire a expedi\u021biei este important pentru determinarea punctualit\u0103\u021bii, Amazon ia \u00een considerare pentru calcul doar expedierile care au aceast\u0103 op\u021biune.<\/p><div class=\"theme-block-group-wrap\"><div class=\"theme-wp-block wp-block-group gb-responsive-909996-identifier has-white-color has-text-color has-background\" style=\"background-color:#c38737\"><h4 class=\"theme-wp-block wp-block-heading gb-responsive-612100-identifier\" id=\"formel-rate-punktlicher-lieferungen\">Formul\u0103: Rata livr\u0103rilor la timp<\/h4><p class=\"theme-wp-block gb-responsive-682754-identifier\" style=\"line-height:1.5\">Rata livr\u0103rilor la timp \u00een % = (Num\u0103rul livr\u0103rilor la timp \/ Num\u0103rul total al tuturor livr\u0103rilor cu op\u021biunea de urm\u0103rire a expedi\u021biei) * 100<\/p><\/div><\/div><div style=\"height:10px\" aria-hidden=\"true\" class=\"theme-wp-block wp-block-spacer\"><\/div><div class=\"theme-block-group-wrap\"><div class=\"theme-wp-block wp-block-group gb-responsive-175592-identifier has-white-color has-text-color has-background\" style=\"background-color:#3790c3\"><h4 class=\"theme-wp-block wp-block-heading gb-responsive-12887-identifier\" id=\"mindestanforderung-und-idealwert-fur-buy-box\">Cerin\u021b\u0103 minim\u0103 \u0219i valoare ideal\u0103 pentru Buy Box<\/h4><p class=\"theme-wp-block gb-responsive-956889-identifier\" style=\"line-height:1.5\">De asemenea, pentru acest indicator se aplic\u0103 pragul de 95 %. De\u0219i aici nu exist\u0103 riscul de suspendare a contului, nerespectarea acestuia va costa cel mai probabil BuyBox-ul. Pentru a putea concura \u00eentr-o BuyBox competitiv\u0103, valoarea ar trebui s\u0103 fie \u00eens\u0103 mult mai aproape de 100 %.<\/p><\/div><\/div><p class=\"theme-wp-block gb-responsive-424734-identifier has-theme-light-gray-background-color has-background\"><strong>Sfat: Cum pot fi prevenite livr\u0103rile \u00eent\u00e2rziate?<\/strong><br><strong><br><\/strong>Odat\u0103 ce pachetul a fost predat furnizorului de servicii de livrare, este \u00een afara controlului dumneavoastr\u0103. De aceea, este extrem de important s\u0103 alege\u021bi cu aten\u021bie furnizorul de servicii de livrare. Chiar dac\u0103 unul sau altul ar putea fi cu c\u00e2\u021biva cen\u021bi mai ieftin, g\u00e2ndi\u021bi-v\u0103 bine dac\u0103 dori\u021bi s\u0103 v\u0103 asuma\u021bi riscul livr\u0103rilor \u00eent\u00e2rziate \u0219i al efortului crescut din cauza \u00eentreb\u0103rilor clien\u021bilor. Recomandarea noastr\u0103: mai bine s\u0103 pl\u0103ti\u021bi pu\u021bin mai mult, dar s\u0103 primi\u021bi \u0219i un serviciu premium. Este posibil s\u0103 economisi\u021bi astfel chiar mai multe resurse dec\u00e2t dac\u0103 a\u021bi alege cel mai ieftin furnizor.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-592701-identifier\" id=\"tab-con-41\">9. Nemul\u021bumirea cu privire la return\u0103ri \u00een procente<\/h3><p class=\"theme-wp-block gb-responsive-172771-identifier\">Desigur, <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/tur-retur-sau-cat-de-important-este-rata-de-returnare-pe-amazon\/\">return\u0103rile la Amazon nu sunt binevenite<\/a>, dar \u0219i aici gigantul internetului dore\u0219te s\u0103 fac\u0103 experien\u021ba clientului c\u00e2t mai pl\u0103cut\u0103 posibil. De aceea, Amazon m\u0103soar\u0103 nemul\u021bumirea cu privire la return\u0103ri.<\/p><p class=\"theme-wp-block gb-responsive-624367-identifier\">Experien\u021ba cu o returnare este considerat\u0103 negativ\u0103 atunci c\u00e2nd o cerere de returnare are o evaluare negativ\u0103 din partea clientului, \u00eentreb\u0103rile referitoare la returnare nu sunt evaluate \u00een termen de 48 de ore sau sunt chiar respinse \u00een mod eronat.<\/p><p class=\"theme-wp-block gb-responsive-531515-identifier\">Nemul\u021bumirea cu privire la return\u0103ri \u00een procente descrie procentajul tuturor cererilor de returnare negative din num\u0103rul total al tuturor cererilor de returnare.<\/p><div class=\"theme-block-group-wrap\"><div class=\"theme-wp-block wp-block-group gb-responsive-51788-identifier has-white-color has-text-color has-background\" style=\"background-color:#c38737\"><h4 class=\"theme-wp-block wp-block-heading gb-responsive-630139-identifier\" id=\"formel-unzufriedenheit-mit-rucksendungen\">Formul\u0103: Nemul\u021bumirea cu privire la return\u0103ri<\/h4><p class=\"theme-wp-block gb-responsive-609986-identifier\" style=\"line-height:1.5\">Nemul\u021bumirea cu privire la return\u0103ri \u00een % = (Num\u0103rul cererilor de returnare negative \/ Num\u0103rul total al tuturor cererilor de returnare) * 100<\/p><\/div><\/div><div style=\"height:10px\" aria-hidden=\"true\" class=\"theme-wp-block wp-block-spacer\"><\/div><div class=\"theme-block-group-wrap\"><div class=\"theme-wp-block wp-block-group gb-responsive-541622-identifier has-white-color has-text-color has-background\" style=\"background-color:#3790c3\"><h4 class=\"theme-wp-block wp-block-heading gb-responsive-748117-identifier\" id=\"mindestanforderung-und-idealwert-fur-buy-box\">Cerin\u021b\u0103 minim\u0103 \u0219i valoare ideal\u0103 pentru Buy Box<\/h4><p class=\"theme-wp-block gb-responsive-687431-identifier\" style=\"line-height:1.5\">Nu ar trebui s\u0103 fie mai mult de 10 % cereri de returnare negative. De\u0219i o rat\u0103 mai mare nu amenin\u021b\u0103 suspendarea contului, aceast\u0103 cifr\u0103 are totu\u0219i un impact semnificativ asupra c\u00e2\u0219tigului BuyBox-ului. Pentru a avea o \u0219ans\u0103 bun\u0103 la BuyBox, valoarea ar trebui s\u0103 tind\u0103 spre 0 %.<\/p><\/div><\/div><p class=\"theme-wp-block gb-responsive-368647-identifier has-theme-light-gray-background-color has-background\"><strong>Sfat: Cum v\u0103 men\u021bine\u021bi cifrele sub control?<\/strong><br><br>\u00cen procesul de returnare, Amazon este adesea foarte indulgent fa\u021b\u0103 de clien\u021bii s\u0103i. Serviciul clien\u021bi Amazon ofer\u0103 o contactare imediat\u0103, adesea suma este pur \u0219i simplu rambursat\u0103. Acest lucru se datoreaz\u0103 \u00een mare parte dorin\u021bei de a oferi o experien\u021b\u0103 perfect\u0103 pentru clien\u021bi \u0219i de a face return\u0103rile c\u00e2t mai lipsite de stres posibil. La acestea se adaug\u0103 costurile extrem de ridicate ale return\u0103rilor, care sunt reduse prin aceast\u0103 politic\u0103 de returnare.<br><br>\u00cen programul FBA, serviciul clien\u021bi Amazon este deja inclus. Dac\u0103 gestiona\u021bi comunicarea cu clien\u021bii, ar trebui s\u0103 fi\u021bi con\u0219tien\u021bi c\u0103 clientul Amazon este r\u0103sf\u0103\u021bat de serviciul rapid \u0219i de indulgen\u021ba pie\u021bei \u0219i se a\u0219teapt\u0103 la acela\u0219i lucru \u0219i de la dumneavoastr\u0103. Obiectivul dumneavoastr\u0103 principal \u00een procesul de returnare ar trebui, prin urmare, s\u0103 fie s\u0103 r\u0103spunde\u021bi la \u00eentreb\u0103rile clien\u021bilor c\u00e2t mai repede posibil. Aici recomand\u0103m s\u0103 reduce\u021bi semnificativ fereastra de 48 de ore stabilit\u0103 de Amazon. A\u0219adar, dac\u0103 apare o cerere de returnare, este \u00een interesul dumneavoastr\u0103 s\u0103 g\u0103si\u021bi rapid o solu\u021bie pentru problem\u0103 \u0219i astfel s\u0103 ob\u021bine\u021bi o evaluare bun\u0103.<br><br>Dac\u0103 ceva a mers prost cu comanda, o scuz\u0103 pentru nepl\u0103cerile cauzate nu este doar potrivit\u0103, ci nu cost\u0103 nimic \u0219i are un efect pozitiv asupra evalu\u0103rii dumneavoastr\u0103. Potrivit unui studiu realizat de Universitatea din Nottingham, clien\u021bii prefer\u0103 s\u0103 accepte o scuz\u0103 dec\u00e2t o compensa\u021bie.<br><br>Nu este rar ca clien\u021bii s\u0103 lase o evaluare negativ\u0103 pe nedrept. Acestea pot fi contestate direct la Amazon, explic\u00e2nd c\u0103 a\u021bi gestionat solicitarea clientului c\u00e2t mai repede \u0219i precis posibil. Dac\u0103 pute\u021bi dovedi acest lucru, evaluarea negativ\u0103 nu va fi luat\u0103 \u00een considerare \u00een rata de nemul\u021bumire.<br><br>\u00cen aceast\u0103 postare de blog ve\u021bi g\u0103si \u0219i mai multe sfaturi, <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/5-tipps-retourenquote-senken\/\">cum s\u0103 reduce\u021bi \u00een mod sustenabil rata de returnare \u2013 garantat compatibil cu Amazon<\/a>.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-883326-identifier\" id=\"tab-con-45\">Alte indicatori pentru determinarea c\u00e2\u0219tig\u0103torului Buy Box pe Amazon<\/h2><p class=\"theme-wp-block gb-responsive-861931-identifier\">Cu metoda de livrare, pre\u021bul total, durata livr\u0103rii \u0219i performan\u021ba v\u00e2nz\u0103torului am abordat cele mai importante criterii pentru a c\u00e2\u0219tiga BuyBox-ul Amazon. De asemenea, urm\u0103toarele criterii ar trebui s\u0103 le lua\u021bi \u00een considerare, chiar dac\u0103 acestea nu au un impact at\u00e2t de mare.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-269833-identifier\">10. Evaluarea medie a v\u00e2nz\u0103torului \u0219i num\u0103rul de evalu\u0103ri ale v\u00e2nz\u0103torului<\/h3><p class=\"theme-wp-block gb-responsive-496588-identifier\">\u00cen primul r\u00e2nd, ar trebui s\u0103 clarific\u0103m c\u0103 evaluarea v\u00e2nz\u0103torului \u0219i evaluarea produsului sunt dou\u0103 lucruri diferite. Evalu\u0103rile produsului fac referire la experien\u021bele cump\u0103r\u0103torilor cu un produs. Feedback-ul v\u00e2nz\u0103torului, pe de alt\u0103 parte, sunt declara\u021bii despre performan\u021ba v\u00e2nz\u0103torului. Aici este vorba despre contactul cu clien\u021bii, viteza de livrare, descrierea articolelor etc. \u2013 deci toate aspectele asupra c\u0103rora comerciantul are influen\u021b\u0103. Evaluarea v\u00e2nz\u0103torului este acordat\u0103 de client dup\u0103 achizi\u021bie. Pe pagina \u201eL\u0103sa\u021bi feedback pentru v\u00e2nz\u0103tor\u201d, clientul poate exprima satisfac\u021bia sa fa\u021b\u0103 de performan\u021ba v\u00e2nz\u0103torului printr-o simpl\u0103 evaluare cu stele. \u00cen plus, se evalueaz\u0103 punctualitatea livr\u0103rii, acurate\u021bea descrierii produsului \u0219i performan\u021ba \u00een contactul cu clien\u021bii (dac\u0103 este cazul). \u00cen cele din urm\u0103, clientul poate, dac\u0103 dore\u0219te, s\u0103 lase un comentariu, care va fi afi\u0219at pe pagina v\u00e2nz\u0103torului.<\/p><p class=\"theme-wp-block gb-responsive-300789-identifier\">Evaluarea medie a v\u00e2nz\u0103torului este calculat\u0103 ca medie a TUTUROR evalu\u0103rilor v\u00e2nz\u0103torului, av\u00e2nd \u00eens\u0103 \u00een vedere c\u0103 evalu\u0103rile mai recente au o pondere mai mare dec\u00e2t cele mai vechi. A\u0219adar, dac\u0103 a\u021bi primit recent evalu\u0103ri negative, acestea nu vor fi compensate at\u00e2t de u\u0219or de evalu\u0103rile pozitive mai vechi.<\/p><div class=\"theme-block-group-wrap\"><div class=\"theme-wp-block wp-block-group gb-responsive-314036-identifier has-white-color has-text-color has-background\" style=\"background-color:#3790c3\"><h4 class=\"theme-wp-block wp-block-heading gb-responsive-123036-identifier\" id=\"idealwert-fur-buy-box\">Valoare ideal\u0103 pentru Buy Box<\/h4><p class=\"theme-wp-block gb-responsive-682384-identifier\">Evalu\u0103rile v\u00e2nz\u0103torului au \u00eentr-adev\u0103r un impact asupra c\u00e2\u0219tigului BuyBox-ului. Cu toate acestea, nu exist\u0103 o valoare specific\u0103 care trebuie atins\u0103. \u00cen schimb, ar trebui s\u0103 fie \u00een str\u0103dania dumneavoastr\u0103 s\u0103 men\u021bine\u021bi valoarea c\u00e2t mai ridicat\u0103 posibil.<\/p><p class=\"theme-wp-block gb-responsive-646983-identifier\">Din acest motiv, num\u0103rul total al evalu\u0103rilor este de asemenea important. Deoarece, \u00een cazul unui num\u0103r mic de evalu\u0103ri, c\u00e2teva evalu\u0103ri negative pot trage \u00een jos \u00eentregul profil de evaluare. De aceea, ar trebui s\u0103 aduna\u021bi c\u00e2t mai multe evalu\u0103ri posibil.<\/p><\/div><\/div><p class=\"theme-wp-block gb-responsive-526583-identifier has-theme-light-gray-background-color has-background\"><strong>Sfat: 3 modalit\u0103\u021bi pentru mai multe evalu\u0103ri pozitive<\/strong><br><br>#1 Onestitatea \u0219i calitatea \u00eenalt\u0103 stabilesc standarde<br><span style=\"font-size: 12pt; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;\"><\/span>Dac\u0103 sunte\u021bi onest cu clien\u021bii dumneavoastr\u0103, descrierile produselor corespund realit\u0103\u021bii \u0219i produsul dumneavoastr\u0103 este de \u00eenalt\u0103 calitate, este mai probabil s\u0103 primi\u021bi evalu\u0103ri pozitive.<br><br>#2 Face\u021bi un efort suplimentar<strong><br><\/strong>De obicei, experien\u021bele negative las\u0103 o impresie foarte puternic\u0103 \u2013 sau, dimpotriv\u0103, experien\u021bele foarte bune. De aceea, ar trebui s\u0103 face\u021bi tot posibilul pentru a face experien\u021ba clien\u021bilor c\u00e2t mai pl\u0103cut\u0103 posibil. Folosi\u021bi reciprocitatea. Cu mici cadouri \u0219i un mesaj personalizat, care le ureaz\u0103 mult\u0103 bucurie cu produsul, pute\u021bi crea clientului sentimentul c\u0103 este \u201edator\u201d ceva. I-a\u021bi dat mai mult dec\u00e2t a \u201epl\u0103tit\u201d. Acest lucru dore\u0219te acum s\u0103-l returneze \u0219i sper\u0103m c\u0103 o va face sub form\u0103 de o evaluare bun\u0103.<br><br>#3 \u00cenv\u0103\u021ba\u021bi din evalu\u0103rile dumneavoastr\u0103 negative<strong><br><\/strong>Verifica\u021bi regulat evalu\u0103rile dumneavoastr\u0103 \u0219i intra\u021bi proactiv \u00een dialog cu clien\u021bii care v-au evaluat negativ. Chiar dac\u0103 unele critici pot p\u0103rea nejustificate, criticii ofer\u0103 totu\u0219i cele mai bune puncte de plecare pentru a v\u0103 \u00eembun\u0103t\u0103\u021bi. Folosi\u021bi poten\u021bialul \u0219i urm\u0103torul dumneavoastr\u0103 client v\u0103 va mul\u021bumi.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-504033-identifier\" id=\"tab-con-50\">11. Timp de reac\u021bie<\/h3><p class=\"theme-wp-block gb-responsive-841329-identifier\">Conform Acordului de Nivel de Serviciu (SLA) Amazon, cererile clien\u021bilor trebuie s\u0103 fie r\u0103spunse \u00een termen de 24 de ore. Dac\u0103 r\u0103spunsul la cereri dureaz\u0103 mai mult sau lipse\u0219te complet, comerciantul online va fi sanc\u021bionat de Amazon. SLA prevede c\u0103 90 % din toate cererile trebuie s\u0103 fie r\u0103spunse la timp. Acest lucru se aplic\u0103 \u0219i \u00een weekenduri \u0219i \u00een zilele de s\u0103rb\u0103toare. Cererile care nu necesit\u0103 un r\u0103spuns pot fi marcate ca atare \u00een contul dumneavoastr\u0103 de v\u00e2nz\u0103tor. Acestea nu vor fi luate \u00een considerare \u00een statistic\u0103.<\/p><p class=\"theme-wp-block gb-responsive-605326-identifier\"><strong>Actualizare:<\/strong> \u00cen anul 2018, Amazon a anun\u021bat c\u0103 timpul de reac\u021bie va fi eliminat ca metric\u0103. Cu toate acestea, aceast\u0103 metric\u0103 r\u0103m\u00e2ne important\u0103, deoarece influen\u021beaz\u0103 experien\u021ba clientului \u0219i, prin urmare, \u0219i feedback-ul.<\/p><div class=\"theme-block-group-wrap\"><div class=\"theme-wp-block wp-block-group gb-responsive-176896-identifier has-white-color has-text-color has-background\" style=\"background-color:#3790c3\"><h4 class=\"theme-wp-block wp-block-heading gb-responsive-559002-identifier\" id=\"idealwert-fur-buy-box\">Valoare ideal\u0103 pentru Buy Box<\/h4><p class=\"theme-wp-block gb-responsive-940350-identifier\" style=\"line-height:1.5\">Timpul mediu de reac\u021bie este calculat din ultimele 90 de zile \u0219i nu ar trebui s\u0103 dep\u0103\u0219easc\u0103 24 de ore. Cu toate acestea, pentru a fi competitiv pentru Buy Box, valoarea ar trebui s\u0103 fie mai degrab\u0103 de 12 ore.<\/p><\/div><\/div><p class=\"theme-wp-block gb-responsive-777071-identifier has-white-color has-theme-blue-background-color has-text-color has-background\" id=\"tab-con-36\"><strong>Excur: Ce aduce viitorul?<br><\/strong><br>Clientul devine din ce \u00een ce mai exigent \u00een ceea ce prive\u0219te serviciul pentru clien\u021bi. Suportul pentru clien\u021bi se \u00eendreapt\u0103 mai mult spre suport \u00een timp real, iar re\u021belele sociale stabilesc tendin\u021be \u00een acest sens de ani de zile. Astfel, Amazon ar putea, de asemenea, s\u0103 reduc\u0103 fereastra de 24 de ore, iar comercian\u021bii ar trebui s\u0103 fie preg\u0103ti\u021bi pentru asta.<\/p><p class=\"theme-wp-block gb-responsive-61951-identifier has-theme-light-gray-background-color has-background\"><strong>Sfat: Cum pute\u021bi scurta timpul de reac\u021bie?<\/strong><br><strong><br><\/strong>Cea mai simpl\u0103 metod\u0103 de a accelera serviciul pentru clien\u021bi sunt r\u0103spunsurile predefinite. Odat\u0103 scrise, ele servesc ca \u0219ablon pentru suportul dumneavoastr\u0103 pentru clien\u021bi. Comercian\u021bii online primesc zilnic mii de solicit\u0103ri, care pot fi r\u0103spunse rapid cu ajutorul \u0219abloanelor.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-108583-identifier\" id=\"tab-con-39\">12. Stoc de marf\u0103<\/h3><p class=\"theme-wp-block gb-responsive-306809-identifier\">Dac\u0103 stocurile dumneavoastr\u0103 sunt sc\u0103zute sau achizi\u021bia nu poate fi finalizat\u0103 \u00een timp util din cauza dificult\u0103\u021bilor de livrare, cerin\u021bele Amazon nu sunt \u00eendeplinite. Consecin\u021bele sunt destul de simple \u2013 achizi\u021biile merg c\u0103tre competitorul dumneavoastr\u0103 \u0219i pierde\u021bi BuyBox-ul. Dac\u0103 v\u00e2nzarea este anulat\u0103 din cauza stocurilor sc\u0103zute, rata de anulare \u00eenainte de procesarea comenzii cre\u0219te \u0219i cump\u0103r\u0103torul v\u0103 va oferi cel mai probabil feedback negativ. Ambele scad evaluarea v\u00e2nz\u0103torului \u0219i, prin urmare, \u0219ansele de a fi plasat \u00een BuyBox.<\/p><p class=\"theme-wp-block gb-responsive-344183-identifier has-theme-light-gray-background-color has-background\"><strong>Sfat: Gestionarea stocurilor este esen\u021bial\u0103!<br><\/strong><br>Cum pute\u021bi contracara acest lucru? Foarte important: reconcilierea automat\u0103 a stocurilor. \u00cen cazul unui depozit propriu \u0219i a mai multor canale de v\u00e2nzare, este important ca stocul s\u0103 fie gestionat central \u00eentr-un singur loc \u0219i actualizat automat pe toate canalele. Astfel, se previn suprav\u00e2nz\u0103rile. De asemenea, fi\u021bi aten\u021bi la tendin\u021bele de cump\u0103rare \u0219i verifica\u021bi regulat stocurile celor mai populare articole din gama dumneavoastr\u0103 de produse.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-750962-identifier\" id=\"tab-con-46\">13. Nemul\u021bumirea fa\u021b\u0103 de serviciul pentru clien\u021bi \u00een procente<\/h3><p class=\"theme-wp-block gb-responsive-397282-identifier\">\u201eNemul\u021bumirea fa\u021b\u0103 de serviciul pentru clien\u021bi\u201c corespunde procentajului de clien\u021bi care au fost nemul\u021bumi\u021bi de un r\u0103spuns \u00een c\u0103su\u021ba po\u0219tal\u0103 cump\u0103r\u0103tor-v\u00e2nz\u0103tor. Dac\u0103 nu a\u021bi putut rezolva problema clientului, r\u0103spunsul dumneavoastr\u0103 va primi o evaluare negativ\u0103 cu un \u201eNu\u201d din partea clientului.<\/p><p class=\"theme-wp-block gb-responsive-597842-identifier has-theme-light-gray-background-color has-background\"><strong>Sfat: 3 modalit\u0103\u021bi de a evita nemul\u021bumirea<br><\/strong><br>#1 Perfec\u021biona\u021bi r\u0103spunsul perfect<br><span style=\"font-size: 12pt; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;\"><\/span>Cuv\u00e2ntul scris are avantajele \u0219i dezavantajele sale. Avantajele sunt evidente \u2013 ave\u021bi suficient timp pentru a reflecta asupra problemei clientului dumneavoastr\u0103 \u0219i pentru a scrie un mesaj care s\u0103 r\u0103spund\u0103 la toate \u00eentreb\u0103rile. De asemenea, pute\u021bi folosi acest lucru ca \u0219ablon pentru solicit\u0103ri similare. Dezavantajul: cititorul are mult spa\u021biu pentru interpret\u0103ri. Prin urmare, este sarcina dumneavoastr\u0103 s\u0103 men\u021bine\u021bi mesajele c\u0103tre clien\u021bi simple, \u00een timp ce le echipa\u021bi cu toate informa\u021biile necesare. Citi\u021bi cu aten\u021bie propriile r\u0103spunsuri. Folosi\u021bi cuvinte clare? Descrie\u021bi to\u021bi pa\u0219ii necesari pentru a rezolva problema? Dac\u0103 clientul \u0219tie ce \u00eel a\u0219teapt\u0103, se va sim\u021bi mai \u00een siguran\u021b\u0103 \u0219i va a\u0219tepta \u00eenainte de a trimite cu ner\u0103bdare urm\u0103torul mesaj sau de a l\u0103sa un comentariu negativ.<br><span style=\"font-size: 12pt; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;\"><\/span><br>#2 Personaliza\u021bi r\u0103spunsul dumneavoastr\u0103<strong><br><\/strong>Fiecare client este unic \u0219i ar trebui s\u0103 se simt\u0103 astfel. Numi\u021bi-l pe nume \u0219i semna\u021bi \u0219i cu al dumneavoastr\u0103. Acorda\u021bi aten\u021bie istoricului clientului, astfel \u00eenc\u00e2t s\u0103 \u0219tie c\u0103 problema sa este important\u0103 \u0219i c\u0103 este luat \u00een serios. Dac\u0103 sunte\u021bi activ pe pie\u021bele interna\u021bionale, oferi\u021bi un plus \u0219i informa\u021bi-l despre reglement\u0103rile vamale \u0219i de returnare, cursul valutar \u0219i timpii de livrare.<br><br>#3 Ac\u021biona\u021bi proactiv<strong><br><\/strong>\u0218ti\u021bi care sunt problemele recurente la o comand\u0103 sau la utilizarea articolelor dumneavoastr\u0103. Ac\u021biona\u021bi proactiv \u0219i r\u0103spunde\u021bi la toate \u00eentreb\u0103rile despre produsele dumneavoastr\u0103 chiar pe pagina de detalii \u2013 astfel minimiza\u021bi volumul de suport. Oferi\u021bi cump\u0103r\u0103torului siguran\u021ba \u00een alegerea articolelor dumneavoastr\u0103, pun\u00e2nd la dispozi\u021bie toate informa\u021biile necesare despre produs.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-486849-identifier\">14. Rata problemelor cu facturile<\/h3><p class=\"theme-wp-block gb-responsive-379806-identifier\">\u00cen anul 2020, Amazon a introdus rata problemelor cu facturile ca o nou\u0103 metric\u0103. Aceasta se refer\u0103 exclusiv la comenzile clien\u021bilor de afaceri \u0219i descrie procentajul comenzilor pentru care nu a fost furnizat\u0103 o factur\u0103 \u00een timp util. Toate facturile care sosesc p\u00e2n\u0103 la miezul nop\u021bii primei zile lucr\u0103toare dup\u0103 ziua \u00een care a fost confirmat\u0103 expedierea sunt considerate a fi fost furnizate \u00een timp util.<\/p><div class=\"theme-block-group-wrap\"><div class=\"theme-wp-block wp-block-group gb-responsive-912964-identifier has-white-color has-text-color has-background\" style=\"background-color:#c38737\"><h4 class=\"theme-wp-block wp-block-heading gb-responsive-637630-identifier\" id=\"formel-unzufriedenheit-mit-rucksendungen\">Formul\u0103: Rata problemelor cu facturile<\/h4><p class=\"theme-wp-block gb-responsive-909590-identifier\" style=\"line-height:1.5\">Rata problemelor cu facturile \u00een % = (Num\u0103rul de comenzi cu facturi \u00eent\u00e2rziate sau lips\u0103 \/ Num\u0103rul total de comenzi ale clien\u021bilor de afaceri) * 100<\/p><\/div><\/div><div style=\"height:10px\" aria-hidden=\"true\" class=\"theme-wp-block wp-block-spacer\"><\/div><div class=\"theme-block-group-wrap\"><div class=\"theme-wp-block wp-block-group gb-responsive-240960-identifier has-white-color has-text-color has-background\" style=\"background-color:#3790c3\"><h4 class=\"theme-wp-block wp-block-heading gb-responsive-609508-identifier\" id=\"mindestanforderung-und-idealwert-fur-buy-box\">Cerin\u021ba minim\u0103 \u0219i valoarea ideal\u0103 pentru Buy Box<\/h4><p class=\"theme-wp-block gb-responsive-797956-identifier\" style=\"line-height:1.5\">Aceast\u0103 metric\u0103 este \u00een prezent relevant\u0103 pentru Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it \u0219i Amazon.es \u0219i nu trebuie s\u0103 dep\u0103\u0219easc\u0103 valoarea de 5 %, altfel exist\u0103 riscul suspend\u0103rii contului. Pentru a c\u00e2\u0219tiga BuyBox-ul, valoarea ar trebui s\u0103 fie c\u00e2t mai aproape de 0 %.<\/p><\/div><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-642422-identifier\" id=\"tab-con-40\"><strong>Concluzie: Cerin\u021be ridicate pentru c\u00e2\u0219tigul Buy Box<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-385111-identifier\">O plasare \u00een BuyBox pe pagina de produs Amazon are un mare avantaj \u2013 articolele dumneavoastr\u0103 sunt pozi\u021bionate proeminent, ceea ce stimuleaz\u0103 enorm v\u00e2nz\u0103rile pe pia\u021b\u0103. Pentru a c\u00e2\u0219tiga BuyBox-ul, cel mai mic pre\u021b de v\u00e2nzare nu este suficient, deoarece joac\u0103 un rol diferite factori. Mul\u021bi dintre ace\u0219ti factori au un numitor comun \u2013 oferirea unei experien\u021be de cump\u0103rare perfecte clientului.<\/p><p class=\"theme-wp-block gb-responsive-307063-identifier\">Amazon \u00ee\u0219i asum\u0103 perfectarea c\u0103l\u0103toriei clientului \u2013 cerin\u021bele ridicate \u00een ceea ce prive\u0219te serviciul pentru clien\u021bi sunt, prin urmare, complet de \u00een\u021beles \u0219i, \u00een cele din urm\u0103, \u0219i contemporane. Cu c\u00e2t manifesta\u021bi mai mult\u0103 profesionalism, cu at\u00e2t este mai mare probabilitatea ca, cu articolele dumneavoastr\u0103, s\u0103 fi\u021bi fie singurul c\u00e2\u0219tig\u0103tor Buy Box, fie s\u0103 concura\u021bi pentru o cot\u0103 mai mare din plasarea dorit\u0103.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-519036-identifier\">\u00centreb\u0103ri frecvente<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1729066577176\"><strong class=\"schema-faq-question\"><strong>Ce este BuyBox-ul de la Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">BuyBox-ul de la Amazon se refer\u0103 la caseta eviden\u021biat\u0103 vizual cu dou\u0103 butoane galbene \u0219i portocalii, care este afi\u0219at\u0103 pe fiecare pagin\u0103 de produs. Aceste butoane sunt cel mai simplu mod pentru clien\u021bi de a ad\u0103uga un articol \u00een co\u0219ul de cump\u0103r\u0103turi sau de a-l cump\u0103ra direct. Multe produse sunt oferite de mai mul\u021bi comercian\u021bi, motiv pentru care algoritmul decide, pe baza diferitelor criterii, care ofert\u0103 concret\u0103 este afi\u0219at\u0103 \u00een BuyBox. Deoarece aproximativ 90 % dintre clien\u021bi cump\u0103r\u0103 prin intermediul BuyBox-ului \u0219i nu consult\u0103 lista tuturor celorlalte oferte, c\u00e2mpul pentru co\u0219ul de cump\u0103r\u0103turi, a\u0219a cum este denumit \u00een german\u0103, este foarte dorit.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1729066593585\"><strong class=\"schema-faq-question\"><strong>Exist\u0103 o a doua BuyBox pe Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">De ceva timp, pe unele pagini de produse exist\u0103 o a doua BuyBox. Amazon a introdus aceast\u0103 m\u0103sur\u0103 ca reac\u021bie la dificult\u0103\u021bi legate de legisla\u021bia antitrust. Cu toate acestea, se pare c\u0103 a doua BuyBox este utilizat\u0103 mai rar.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1729066606280\"><strong class=\"schema-faq-question\"><strong>Exist\u0103 trucuri pentru BuyBox-ul Amazon prin care se poate c\u00e2\u0219tiga c\u00e2mpul?<\/strong><\/strong> <p class=\"schema-faq-answer\">Anterior, algoritmul putea fi adesea p\u0103c\u0103lit cu un pre\u021b final foarte sc\u0103zut. \u00centre timp, foarte multe aspecte diferite influen\u021beaz\u0103 acordarea BuyBox-ului, astfel \u00eenc\u00e2t pre\u021bul este un criteriu important, dar nu singurul. \u00cen prezent, o performan\u021b\u0103 slab\u0103 a v\u00e2nz\u0103torului nu mai poate fi compensat\u0103 printr-un pre\u021b de dumping. \u00cen plus, v-a\u021bi ruina marja. Este mai bine s\u0103 v\u0103 concentra\u021bi pe servicii bune \u0219i pe ajustarea dinamic\u0103 a pre\u021burilor.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1729066620794\"><strong class=\"schema-faq-question\"><strong>Pot fi c\u00e2\u0219tigat\u0103 BuyBox-ul Amazon de c\u0103tre noi v\u00e2nz\u0103tori?\u00a0<\/strong><\/strong> <p class=\"schema-faq-answer\">Nu to\u021bi comercian\u021bii de pe Amazon pot c\u00e2\u0219tiga Buy Box, deoarece este necesar\u0103 mai \u00eent\u00e2i o calificare. Aceasta include, de asemenea, c\u0103 comercian\u021bii trebuie s\u0103 v\u00e2nd\u0103 pe Amazon timp de cel pu\u021bin 90 de zile \u00eenainte de a avea \u0219ansa de a c\u00e2\u0219tiga BuyBox-ul.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1729066636046\"><strong class=\"schema-faq-question\"><strong>Nu am BuyBox pe Amazon sau am pierdut BuyBox-ul Amazon \u2013 ce fac acum?<\/strong><\/strong> <p class=\"schema-faq-answer\">\u00cen primul r\u00e2nd: Nu intra\u021bi \u00een panic\u0103. BuyBox-ul \u00ee\u0219i schimb\u0103 adesea proprietarul, \u00een special la produsele cu concuren\u021b\u0103 puternic\u0103. A\u0219adar, este posibil ca oferta dumneavoastr\u0103 s\u0103 de\u021bin\u0103 din nou butonul galben \u00een cur\u00e2nd. Dac\u0103 nu este cazul, c\u0103uta\u021bi cauzele, analiz\u00e2nd KPI-urile dumneavoastr\u0103 de v\u00e2nz\u0103tor. Exist\u0103 vreo valoare care s\u0103 fie negativ\u0103? A\u021bi fost poate \u00eenlocuit de o ofert\u0103 Prime? Poate c\u0103 pur \u0219i simplu nu oferi\u021bi pre\u021bul optim (\u2260 cel mai mic pre\u021b). Atunci ar trebui s\u0103 intra\u021bi neap\u0103rat \u00een optimizarea dinamic\u0103 a pre\u021burilor, de exemplu cu SELLERLOGIC Repricer, special pentru Amazon.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-841531-identifier has-small-font-size\">Acreditivele imaginilor \u00een ordinea imaginilor: \u00a9 Lukasz \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Cum se face c\u0103 unele oferte sunt vizibile pe Amazon, \u00een timp ce altele nu apar \u00een Amazon BuyBox? Criteriile pentru c\u00e2\u0219tigarea butonului galben mic sunt cel mai bine p\u0103strat secret al gigantului online \u0219i calificarea pentru BuyBox nu este deloc simpl\u0103. Algoritmul Amazon decide dup\u0103 anumite reguli care comercian\u021bi sunt ideal potrivi\u021bi pentru c\u00e2mp.<\/p>\n","protected":false},"author":3,"featured_media":65949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1287],"tags":[],"class_list":["post-226713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-totul-despre-buy-box"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BuyBox-ul Amazon: Cele 14 Cele Mai Importante Criterii [Ghid 2025]<\/title>\n<meta name=\"description\" content=\"BuyBox-ul este vital pentru v\u00e2nz\u0103torii de pe Amazon. 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Deoarece aproximativ 90 % dintre clien\u021bi cump\u0103r\u0103 prin intermediul BuyBox-ului \u0219i nu consult\u0103 lista tuturor celorlalte oferte, c\u00e2mpul pentru co\u0219ul de cump\u0103r\u0103turi, a\u0219a cum este denumit \u00een german\u0103, este foarte dorit.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/cele-14-cele-mai-importante-criterii-pentru-a-castiga-buy-box-pe-amazon-si-cum-sa-iti-mentii-metricii-sub-control\/#faq-question-1729066593585","position":2,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/cele-14-cele-mai-importante-criterii-pentru-a-castiga-buy-box-pe-amazon-si-cum-sa-iti-mentii-metricii-sub-control\/#faq-question-1729066593585","name":"Exist\u0103 o a doua BuyBox pe Amazon?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"De ceva timp, pe unele pagini de produse exist\u0103 o a doua BuyBox. Amazon a introdus aceast\u0103 m\u0103sur\u0103 ca reac\u021bie la dificult\u0103\u021bi legate de legisla\u021bia antitrust. Cu toate acestea, se pare c\u0103 a doua BuyBox este utilizat\u0103 mai rar.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/cele-14-cele-mai-importante-criterii-pentru-a-castiga-buy-box-pe-amazon-si-cum-sa-iti-mentii-metricii-sub-control\/#faq-question-1729066606280","position":3,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/cele-14-cele-mai-importante-criterii-pentru-a-castiga-buy-box-pe-amazon-si-cum-sa-iti-mentii-metricii-sub-control\/#faq-question-1729066606280","name":"Exist\u0103 trucuri pentru BuyBox-ul Amazon prin care se poate c\u00e2\u0219tiga c\u00e2mpul?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Anterior, algoritmul putea fi adesea p\u0103c\u0103lit cu un pre\u021b final foarte sc\u0103zut. \u00centre timp, foarte multe aspecte diferite influen\u021beaz\u0103 acordarea BuyBox-ului, astfel \u00eenc\u00e2t pre\u021bul este un criteriu important, dar nu singurul. \u00cen prezent, o performan\u021b\u0103 slab\u0103 a v\u00e2nz\u0103torului nu mai poate fi compensat\u0103 printr-un pre\u021b de dumping. \u00cen plus, v-a\u021bi ruina marja. Este mai bine s\u0103 v\u0103 concentra\u021bi pe servicii bune \u0219i pe ajustarea dinamic\u0103 a pre\u021burilor.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/cele-14-cele-mai-importante-criterii-pentru-a-castiga-buy-box-pe-amazon-si-cum-sa-iti-mentii-metricii-sub-control\/#faq-question-1729066620794","position":4,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/cele-14-cele-mai-importante-criterii-pentru-a-castiga-buy-box-pe-amazon-si-cum-sa-iti-mentii-metricii-sub-control\/#faq-question-1729066620794","name":"Poate BuyBox-ul Amazon s\u0103 fie c\u00e2\u0219tigat de c\u0103tre v\u00e2nz\u0103tori noi?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Nu fiecare comerciant de pe Amazon poate c\u00e2\u0219tiga Buy Box, deoarece este necesar\u0103 mai \u00eent\u00e2i o calificare. Aceasta include \u0219i faptul c\u0103 comercian\u021bii trebuie s\u0103 v\u00e2nd\u0103 pe Amazon timp de cel pu\u021bin 90 de zile \u00eenainte de a avea \u0219ansa de a c\u00e2\u0219tiga BuyBox-ul.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/cele-14-cele-mai-importante-criterii-pentru-a-castiga-buy-box-pe-amazon-si-cum-sa-iti-mentii-metricii-sub-control\/#faq-question-1729066636046","position":5,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/cele-14-cele-mai-importante-criterii-pentru-a-castiga-buy-box-pe-amazon-si-cum-sa-iti-mentii-metricii-sub-control\/#faq-question-1729066636046","name":"Nu am BuyBox pe Amazon sau am pierdut BuyBox-ul Amazon \u2013 ce s\u0103 fac acum?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"amic\u0103 a pre\u021burilor, de exemplu, cu SELLERLOGIC Repricer, special pentru Amazon.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"}]},"og_video":"https:\/\/www.youtube.com\/embed\/FWfbU_LlK3w","og_video_type":"text\/html","og_video_duration":"1080","og_video_width":"480","og_video_height":"270","ya_ovs_adult":"false","ya_ovs_upload_date":"2024-10-30T15:56:32+00:00","ya_ovs_allow_embed":"true"},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/posts\/226713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/comments?post=226713"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/posts\/226713\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/media\/65949"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/media?parent=226713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/categories?post=226713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/tags?post=226713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}