{"id":226722,"date":"2020-04-07T12:25:00","date_gmt":"2020-04-07T12:25:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/interviu-cu-un-expert-o-sursa-bine-aleasa-este-jumatate-din-batalie-iata-cum-sa-te-pregatesti-intr-o-criza\/"},"modified":"2020-04-07T12:25:00","modified_gmt":"2020-04-07T12:25:00","slug":"interviu-cu-un-expert-o-sursa-bine-aleasa-este-jumatate-din-batalie-iata-cum-sa-te-pregatesti-intr-o-criza","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/interviu-cu-un-expert-o-sursa-bine-aleasa-este-jumatate-din-batalie-iata-cum-sa-te-pregatesti-intr-o-criza\/","title":{"rendered":"Interviu cu un expert: O surs\u0103 bine aleas\u0103 este jum\u0103tate din b\u0103t\u0103lie \u2013 Iat\u0103 cum s\u0103 te preg\u0103te\u0219ti \u00eentr-o criz\u0103!"},"content":{"rendered":"

\u00cen multe regiuni, lumea a stat pe loc: \u00cen Germania, doar magazinele cu relevan\u021b\u0103 sistemic\u0103, cum ar fi supermarketurile sau sta\u021biile de benzin\u0103, erau deschise, Italia a \u00eenghe\u021bat chiar \u00eentreaga produc\u021bie care nu era esen\u021bial\u0103, iar Spania a \u00eenchis de asemenea astfel de unit\u0103\u021bi care nu sunt considerate esen\u021biale.<\/p>

E-commerce-ul a beneficiat \u00een unele domenii de cererea crescut\u0103 \u0219i de restric\u021biile de circula\u021bie \u2013 \u00eens\u0103 a \u00eenregistrat \u0219i pierderi \u00een alte domenii, la fel ca comer\u021bul cu am\u0103nuntul. Mul\u021bi comercian\u021bi online s-au confruntat \u00eens\u0103 cu o problem\u0103 complet diferit\u0103: c\u00e2nd produc\u021biile stagneaz\u0103, pe termen lung le va lipsi marfa. \u0218i acest lucru poate \u00eensemna pentru v\u00e2nz\u0103torii Amazon pierderea Buy Box, a clasamentului greu c\u00e2\u0219tigat sau chiar suspendarea contului.<\/p>

Dar cum evita\u021bi, ca v\u00e2nz\u0103tor Amazon, penuria de livr\u0103ri, ce \u00eenseamn\u0103 s\u0103 fi\u021bi dependent de un singur furnizor \u0219i ce avantaje au sursele de livrare din cadrul UE? Am discutat despre aprovizionarea rezistent\u0103 la crize cu exper\u021bii Martina Schimmel \u0219i Carsten Brandt.<\/p>

Dar cum evita\u021bi, ca v\u00e2nz\u0103tor Amazon, penuria de livr\u0103ri, ce \u00eenseamn\u0103 s\u0103 fi\u021bi dependent de un singur furnizor \u0219i ce avantaje au sursele de livrare din cadrul UE? Am discutat despre aprovizionarea rezistent\u0103 la crize cu exper\u021bii Martina Schimmel \u0219i Carsten Brandt.<\/p>

Exper\u021bii<\/h2>

Aceast\u0103 postare pe blog a ap\u0103rut pentru prima dat\u0103 \u00een prim\u0103vara anului 2020.<\/em><\/p>

Interviul<\/h2>

SELLERLOGIC: Bun\u0103 ziua, doamn\u0103 Schimmel, bun\u0103 ziua, domnule Brandt! Ceea ce a\u021bi fi spus cu siguran\u021b\u0103 oricui \u0219i \u00eenainte de pandemia de coronavirus, mul\u021bi comercian\u021bi simt acum dureros: \u00cen cazul unui colaps al lan\u021bului de valoare, este extrem de nefavorabil s\u0103 fi\u021bi dependent de o singur\u0103 surs\u0103 de aprovizionare. Care sunt alte dezavantaje pe care o astfel de dependen\u021b\u0103 le poate aduce?<\/strong><\/p>

Martina Schimmel<\/strong>: \u201e\u00cen principiu, este \u00eentotdeauna nefavorabil s\u0103 depinzi doar de o singur\u0103 surs\u0103 de aprovizionare \u2013 cu excep\u021bia cazului \u00een care, desigur, vinzi doar un singur produs, caz \u00een care de obicei nu exist\u0103 alt\u0103 op\u021biune. Dar voi pleca de la cazul normal, \u00een care un comerciant vinde mai multe produse, adesea chiar din segmente diferite. Atunci nu este ra\u021bional s\u0103 achizi\u021bionezi totul de la un singur furnizor \u2013 indiferent dac\u0103 este vorba de China, Europa sau altundeva. \u0218i acest lucru are diverse motive: \u00cen primul r\u00e2nd, un produc\u0103tor care este bun \u00een dezvoltarea \u0219i produc\u021bia de accesorii de buc\u0103t\u0103rie nu este neap\u0103rat expert \u00een por\u021belan. \u00cen special \u00een China, acestea sunt abilit\u0103\u021bi complet diferite, care sunt de obicei produse \u00een fabrici diferite. \u00cen al doilea r\u00e2nd, furnizorul \u00ee\u0219i d\u0103 seama dup\u0103 un timp c\u0103 este singurul furnizor pentru acest comerciant \u2013 \u0219i \u00ee\u0219i folose\u0219te aceast\u0103 putere \u00een ceea ce prive\u0219te pre\u021burile \u0219i calitatea.\u201d<\/p>

Carsten Brandt<\/strong>: \u201eExact. Dac\u0103 m\u0103 bazez ca firm\u0103 doar pe un singur furnizor, m\u0103 expun f\u0103r\u0103 voia mea unei dependen\u021be masive. Aceasta nu se refer\u0103 doar la eventualele penurii de livrare, a\u0219a cum apar acum \u00een situa\u021bia actual\u0103 \u0219i pot avea apoi consecin\u021be devastatoare. De asemenea, \u00een vremuri normale, m\u0103 fac inutil dependent de termenele \u0219i capacit\u0103\u021bile de livrare, dar \u0219i \u00een ceea ce prive\u0219te calitatea \u0219i pre\u021bul, av\u00e2nd \u00een vedere c\u0103 exist\u0103 \u0219i o rela\u021bie str\u00e2ns\u0103 \u0219i adesea de lung\u0103 durat\u0103 \u00eentre client \u0219i furnizor, care este de asemenea important\u0103 pentru succesul afacerii. Aceasta poate \u0219i ar trebui s\u0103 fie extins\u0103 la mai mult de un furnizor.\u201d<\/p>

SELLERLOGIC: S\u0103 presupunem c\u0103 \u00een prezent sunt dependent de o singur\u0103 surs\u0103 de aprovizionare, fie din China, fie din Italia, \u0219i observ c\u0103 \u00een cur\u00e2nd voi r\u0103m\u00e2ne f\u0103r\u0103 stoc \u2013 ce pot face \u00een aceast\u0103 situa\u021bie?<\/strong><\/p>

Brandt<\/strong>: \u201eNu conteaz\u0103 de care surs\u0103 de aprovizionare e\u0219ti dependent \u00een prezent. Nimeni nu poate \u00een situa\u021bia actual\u0103 s\u0103 spun\u0103 dac\u0103 furnizorul de baz\u0103, cu care ai construit o rela\u021bie bun\u0103 de afaceri de ani de zile, va putea livra m\u00e2ine. De aceea, este important s\u0103 \u00ee\u021bi evaluezi rela\u021biile de aprovizionare \u0219i s\u0103 dezvol\u021bi un plan B, \u00een care s\u0103 cau\u021bi furnizori suplimentari sau alternativi. \u00cen acest sens, platformele B2B precum Europages<\/em> sau Wer liefert was<\/em> pot ajuta la g\u0103sirea furnizorului potrivit.<\/p>

\u201eNimeni nu poate \u00een situa\u021bia actual\u0103 s\u0103 spun\u0103 dac\u0103 furnizorul de baz\u0103 va putea livra m\u00e2ine.\u201d<\/p><\/blockquote><\/figure>

Wer liefert was<\/em> a lansat de asemenea recent un nou serviciu numit wlw Connect<\/em>, care faciliteaz\u0103 semnificativ aprovizionarea. C\u0103ut\u0103torul face o solicitare cu detaliile esen\u021biale \u0219i se poate relaxa. Noi c\u0103ut\u0103m apoi furnizorii potrivi\u021bi, care au \u00een prezent at\u00e2t abilit\u0103\u021bile, c\u00e2t \u0219i cu adev\u0103rat capacit\u0103\u021bile de a gestiona aceast\u0103 solicitare \u0219i return\u0103m aceast\u0103 list\u0103 de firme c\u0103ut\u0103torului. Din aceast\u0103 list\u0103 lung\u0103, solicitantul \u00ee\u0219i alege cele dou\u0103 sau trei firme pe care le consider\u0103 potrivite, le contacteaz\u0103 \u0219i poate \u00eencepe direct negocierile pentru oferte.\u201d<\/p>

SELLERLOGIC: Comercian\u021bii de Private Label se confrunt\u0103 \u00een prezent cu dificult\u0103\u021bi deosebite. Exist\u0103 pentru acest segment proceduri speciale pentru a limita daunele economice c\u00e2t mai mult posibil?<\/strong><\/p>

Schimmel<\/strong>: \u201eCred c\u0103 trebuie s\u0103 facem mai \u00eent\u00e2i distinc\u021bia \u00eentre comercian\u021bii \u0219i produsele Private Label autentice \u0219i pseudo-Private Labels. Primii v\u00e2nd un produs care a fost cu adev\u0103rat dezvoltat, proiectat \u0219i produs special pentru ei. Cei din urm\u0103 v\u00e2nd un produs standard \u00een varianta standard \u0219i \u00ee\u0219i pun logo-ul pe acesta de la produc\u0103tor, astfel \u00eenc\u00e2t s\u0103 aib\u0103 propriul listing pe Amazon.\u201d<\/p>

Primii \u00eentr-adev\u0103r au dificult\u0103\u021bi atunci c\u00e2nd produsul lor nu poate fi livrat \u00een prezent de c\u0103tre furnizor. Deoarece g\u0103sirea unei surse alternative \u0219i dezvoltarea unui produs de \u00eenlocuire este consumatoare de timp \u2013 \u0219i p\u00e2n\u0103 atunci, furnizorul normal va putea, cel mai probabil, s\u0103 livreze din nou.<\/p>

Comercian\u021bii pseudo-Private Label au \u00een aceast\u0103 situa\u021bie mult mai pu\u021bine dificult\u0103\u021bi, deoarece, de obicei, exist\u0103 produsul standard pe care \u00eel cump\u0103r\u0103, de exemplu, din China, \u0219i la un importator european. Apoi, trebuie doar s\u0103 se g\u00e2ndeasc\u0103 dac\u0103 \u0219i cum \u00ee\u0219i pot pune propriul logo. \u00cen multe cazuri, nu este nici m\u0103car necesar s\u0103 imprime acest logo pe produsele \u00een sine, ci comerciantul trebuie doar s\u0103 schimbe codurile EAN \u2013 desigur, cu acordul noului furnizor.<\/p>

SELLERLOGIC: Ce ac\u021biuni ar trebui s\u0103 \u00eentreprind\u0103 comercian\u021bii online pe termen lung dac\u0103 doresc s\u0103 \u00ee\u0219i reduc\u0103 dependen\u021ba de China?<\/strong><\/p>

Brandt<\/strong>: \u201eDe asemenea, este important s\u0103 se evite \u00een general dependen\u021bele. Indiferent dac\u0103 acestea exist\u0103 cu China sau cu un furnizor din alt\u0103 parte a lumii. \u00cen acest sens, este util s\u0103 nu te bazezi doar pe un singur furnizor, ci s\u0103 construie\u0219ti o rela\u021bie de afaceri de \u00eencredere cu mai multe surse de aprovizionare. \u00cen special \u00een vremuri ca acestea, o rela\u021bie de afaceri str\u00e2ns\u0103 este deosebit de important\u0103. Cu partenerii de afaceri cu care colaborezi de mult timp \u0219i cu care ai frecvent schimburi, po\u021bi discuta deschis \u0219i, mai ales, din timp despre eventualele penurii de livrare \u0219i apoi s\u0103 te \u00eendrep\u021bi c\u0103tre furnizorii B sau C \u0219i s\u0103 cre\u0219ti capacit\u0103\u021bile acolo, dac\u0103 este necesar.\u201d<\/p>

Schimmel<\/strong>: \u201e\u00cen principiu, recomand comercian\u021bilor, \u00een ceea ce prive\u0219te selec\u021bia \u0219i evaluarea furnizorilor, s\u0103 fac\u0103 o distinc\u021bie \u00eentre sortimentul de baz\u0103 \u0219i sortimentul complementar. Dac\u0103 caut un furnizor pentru un produs din sortimentul meu de baz\u0103, atunci este important s\u0103 ajung, \u00een primul r\u00e2nd, c\u00e2t mai aproape de sursa direct\u0103, \u00een al doilea r\u00e2nd, s\u0103 am contact direct cu furnizorul \u0219i, \u00een al treilea r\u00e2nd, ca furnizorul s\u0103 fie un adev\u0103rat profesionist \u00een acest segment. Doar astfel voi ob\u021bine un pre\u021b bun \u0219i un produs bun.<\/p>

Dac\u0103, pe de alt\u0103 parte, caut un furnizor pentru unul sau mai multe produse din sortimentul meu complementar (indiferent dac\u0103 acesta se schimb\u0103 frecvent sau este permanent), atunci este mai bine s\u0103 colaborez cu cineva care poate oferi un sortiment larg la pre\u021buri de achizi\u021bie generale bune. Deoarece nu are prea mult sens s\u0103 caut un nou furnizor pentru fiecare nou produs complementar, s\u0103-l informez \u0219i a\u0219a mai departe. \u00cen acest sens, o platform\u0103 de aprovizionare precum Zentrada<\/a> este ideal\u0103. \u00cen trecut, aceast\u0103 rol era \u00eendeplinit de distribuitorii tradi\u021bionali, dar ace\u0219tia aproape c\u0103 nu mai exist\u0103 ast\u0103zi.<\/p>

SELLERLOGIC: \u0218i ce ar trebui s\u0103 \u021bin\u0103 cont neap\u0103rat \u00eencep\u0103torii \u00een ceea ce prive\u0219te aprovizionarea?<\/strong><\/p>

Schimmel<\/strong>: \u201e\u00cen special atunci c\u00e2nd \u00eencepi, ar trebui mai \u00eent\u00e2i s\u0103 cumperi m\u0103rfuri din UE. Deoarece la \u00eenceput, un v\u00e2nz\u0103tor Amazon trebuie s\u0103 se ocupe de at\u00e2t de multe alte subiecte importante (independen\u021b\u0103, cum func\u021bioneaz\u0103 Amazon, ce cerin\u021be au clien\u021bii \u0219i a\u0219a mai departe). Dac\u0103 cineva vrea s\u0103 se aventureze direct \u00een achizi\u021bia de produse din China, importul de produse \u0219i s\u0103 se ocupe de toate certificatele \u0219i reglement\u0103rile, atunci din punctul meu de vedere este o nebunie.\u201d<\/p>

\u201eDac\u0103 cineva vrea s\u0103 se aventureze \u00een importul de produse, atunci din punctul meu de vedere este o nebunie.\u201d<\/p><\/blockquote><\/figure>

Pentru c\u0103 trebuie s\u0103 \u0219ti\u021bi c\u0103 comercian\u021bii care v\u00e2nd m\u0103rfuri din \u021b\u0103ri ter\u021be devin ei \u00een\u0219i\u0219i produc\u0103tori \u0219i poart\u0103 \u00eentreaga responsabilitate pentru respectarea tuturor reglement\u0103rilor pentru acest tip de produse: cuv\u00e2ntul cheie este declara\u021bia de conformitate. Dac\u0103 comerciantul cump\u0103r\u0103 acela\u0219i produs de la un importator european, importatorul este produc\u0103torul. Cu efectul secundar pl\u0103cut c\u0103 comerciantul poate verifica mai \u00eent\u00e2i ce norme sunt indicate pe produs sau pe cutie. \u0218i dac\u0103 apar probleme mai t\u00e2rziu, comerciantul poate solicita desp\u0103gubiri de la importator. Dac\u0103 a cump\u0103rat produsul din China, comerciantul este el \u00eensu\u0219i ultima verig\u0103 din lan\u021bul de r\u0103spundere.<\/p>

SELLERLOGIC: C\u00e2t timp va dura p\u00e2n\u0103 c\u00e2nd produc\u021biile vor reveni la normal \u0219i ce efecte poate avea acest lucru asupra afacerii cu produse de var\u0103?<\/strong><\/p>

Schimmel<\/strong>: \u201eHah \u2026 nimeni nu poate spune cu exactitate ast\u0103zi \u2026 Acest lucru depinde foarte mult de regiunea \u00een care se produce \u00een China sau, de exemplu, \u00een Italia sau Spania. Dac\u0103 produc\u021bia se afl\u0103 \u00eentr-o zon\u0103 foarte afectat\u0103 \u2013 sau furnizorul depinde de m\u0103rfuri din aceste regiuni \u2013 atunci cu siguran\u021b\u0103 va dura mai mult p\u00e2n\u0103 c\u00e2nd totul va reveni la normal. Dar cunosc \u0219i multe regiuni asiatice \u00een care deja acum se produce normal sau doar cu capacit\u0103\u021bi u\u0219or reduse. Acolo exist\u0103 doar o \u00eent\u00e2rziere de patru p\u00e2n\u0103 la \u0219ase s\u0103pt\u0103m\u00e2ni, care a rezultat din prelungirea Anului Nou Chinezesc. \u0218i \u00eentre timp, produc\u021bia de m\u0103\u0219ti de protec\u021bie \u0219i m\u0103\u0219ti func\u021bioneaz\u0103 la capacitate maxim\u0103 \u00een China. \u00cen fiecare s\u0103pt\u0103m\u00e2n\u0103 sosesc aici noi livr\u0103ri \u00een Europa, care sunt distribuite comercian\u021bilor \u0219i institu\u021biilor medicale.\u201d<\/p>

Brandt<\/strong>: \u201eCred c\u0103, de asemenea, c\u00e2t timp vor dura restric\u021biile \u0219i c\u00e2nd via\u021ba economic\u0103 va reveni la normal nu se poate spune cu certitudine \u00een prezent. Dar sunt sigur c\u0103 pandemia de coronavirus va avea un impact semnificativ asupra afacerilor de var\u0103 \u0219i c\u0103 acest lucru se va resim\u021bi \u00een toate industriile. Numerele actuale indic\u0103 o sc\u0103dere a produsului intern brut de 2,8 procente pentru 2020.\u201d<\/p>

SELLERLOGIC: Exist\u0103 \u0219i alte motive pentru care comercian\u021bii online ar trebui s\u0103 aprovizioneze \u0219i din alte locuri, nu doar din China?<\/strong><\/p>

Schimmel<\/strong>: \u201ePe l\u00e2ng\u0103 avantajele deja men\u021bionate ale achizi\u021biilor \u00een UE, disponibilitatea pe termen scurt \u0219i posibilitatea de a achizi\u021biona cantit\u0103\u021bi mai mici \u0219i de a face comenzi suplimentare pe termen scurt sunt, de asemenea, argumente \u00een favoarea achizi\u021biilor \u00een UE. S\u0103 nu mai vorbim de faptul c\u0103 exist\u0103 produse pentru care aprovizionarea din China este interzis\u0103 \u00een sine: de exemplu, produse de marc\u0103 autentice sau articole cu licen\u021b\u0103. Acestea trebuie \u00eentotdeauna achizi\u021bionate de la produc\u0103torul oficial, de la unul dintre partenerii s\u0103i de distribu\u021bie sau de la un licen\u021biat.\u201d<\/p>

Brandt<\/strong>: \u201eDatorit\u0103 dependen\u021belor descrise, merit\u0103 \u00eentotdeauna s\u0103 ne uit\u0103m \u0219i la pie\u021bele \u00eenconjur\u0103toare. Furnizorii din Europa au, de exemplu, avantajul unor rute de livrare mai scurte, circula\u021bia m\u0103rfurilor \u00een cadrul UE este f\u0103r\u0103 taxe vamale \u0219i exist\u0103 o moned\u0103 unic\u0103 \u2013 pentru a men\u021biona doar c\u00e2teva avantaje.\u201d<\/p>

SELLERLOGIC: V\u0103 mul\u021bumesc foarte mult!<\/strong><\/p>

Acreditivele imaginilor \u00een ordinea imaginilor: \u00a9 aerial-drone \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

\u00cen multe regiuni, lumea a stat pe loc: \u00cen Germania, doar magazinele cu relevan\u021b\u0103 sistemic\u0103, cum ar fi supermarketurile sau sta\u021biile de benzin\u0103, erau deschise, Italia a \u00eenghe\u021bat chiar \u00eentreaga produc\u021bie care nu era esen\u021bial\u0103, iar Spania a \u00eenchis de asemenea astfel de unit\u0103\u021bi care nu sunt considerate esen\u021biale. E-commerce-ul a beneficiat \u00een unele domenii<\/p>\n","protected":false},"author":3,"featured_media":2059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1323],"tags":[],"class_list":["post-226722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sfaturi-amp-trucuri"],"yoast_head":"\nComer\u021bul online: Cum o aprovizionare bun\u0103 protejeaz\u0103 \u00eempotriva sc\u0103derii v\u00e2nz\u0103rilor<\/title>\n<meta name=\"description\" content=\"Preg\u0103tit pentru criz\u0103: \u00cen comer\u021bul online, o aprovizionare bun\u0103 valoreaz\u0103 greutatea sa \u00een aur! \u00cen interviul cu expertul, clarific\u0103m la ce ar trebui s\u0103 fie aten\u021bi v\u00e2nz\u0103torii.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/interviu-cu-un-expert-o-sursa-bine-aleasa-este-jumatate-din-batalie-iata-cum-sa-te-pregatesti-intr-o-criza\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comer\u021bul online: Cum o aprovizionare bun\u0103 protejeaz\u0103 \u00eempotriva sc\u0103derii v\u00e2nz\u0103rilor\" \/>\n<meta property=\"og:description\" content=\"Preg\u0103tit pentru criz\u0103: \u00cen comer\u021bul online, o aprovizionare bun\u0103 valoreaz\u0103 greutatea sa \u00een aur! 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