{"id":226725,"date":"2025-01-27T11:39:36","date_gmt":"2025-01-27T11:39:36","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/tendinte-in-comertul-electronic-2025-10-000-de-consumatori-nu-mint\/"},"modified":"2025-01-27T11:39:36","modified_gmt":"2025-01-27T11:39:36","slug":"tendinte-in-comertul-electronic-2025-10-000-de-consumatori-nu-mint","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/tendinte-in-comertul-electronic-2025-10-000-de-consumatori-nu-mint\/","title":{"rendered":"Tendin\u021be \u00een comer\u021bul electronic 2025: 10.000 de consumatori nu mint"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-812715-identifier\">\u00cen fiecare an, la schimbarea anului, ele apar ca ciupercile dup\u0103 ploaie: texte \u0219i videoclipuri despre tendin\u021bele importante, cele mai importante \u0219i cele mai importante tendin\u021be B2B \u0219i B2C \u00een comer\u021bul electronic pentru anul \u00eenc\u0103 t\u00e2n\u0103r. (Auto-proclama\u021bi) exper\u021bi vorbesc \u00een camere, dau interviuri sau tasteaz\u0103 \u2013 de surse concrete se cite\u0219te de obicei mai pu\u021bin. La sf\u00e2r\u0219itul anului, pe nimeni nu mai intereseaz\u0103 dac\u0103 m\u0103car o singur\u0103 opinie a fost corect\u0103, nu-i a\u0219a? Pe de alt\u0103 parte, furnizorul de servicii financiare \u201eMollie\u201d a luat m\u0103suri concrete \u0219i a \u00eentrebat aproximativ 10.000 de consumatori din \u00eentreaga Europ\u0103. Raportul de comer\u021b electronic rezultat <a href=\"https:\/\/www.mollie.com\/de\/european-ecommerce-report\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ecommerce-Report<\/a> ofer\u0103 perspective valoroase asupra comportamentului actual de cump\u0103rare \u0219i tendin\u021belor emergente \u00een comer\u021bul online pentru 2025.<\/p><p class=\"theme-wp-block gb-responsive-941438-identifier\">\u00cen acest articol de blog, ne vom uita la rezultatele pentru Germania, vom rezuma cele mai importante date \u0219i fapte \u0219i le vom \u00eencadra \u00een mediul dinamic al comer\u021bului electronic.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-58825-identifier\">Tendin\u021be \u00een comer\u021bul electronic 2024 \u0219i 2025: Obiceiuri de cump\u0103rare, loialitatea clien\u021bilor \u0219i alte perspective interesante<\/h2><p class=\"theme-wp-block gb-responsive-429182-identifier\">Ca unul dintre cele mai mari pie\u021be, comer\u021bul online german este o component\u0103 central\u0103 a peisajului european de comer\u021b electronic \u0219i, de asemenea, un indicator important pentru opiniile \u0219i starea consumatorilor. Pentru studiu, Mollie a colaborat cu agen\u021bia de cercetare Coleman Parkes \u0219i a \u00eentrebat aproximativ 10.000 de consumatori \u2013 c\u00e2te 2.000 \u00een Germania, Fran\u021ba, Olanda, Belgia \u0219i Marea Britanie.<\/p><p class=\"theme-wp-block gb-responsive-38824-identifier\">Pentru a ob\u021bine o imagine c\u00e2t mai reprezentativ\u0103 a situa\u021biei din comer\u021bul online, s-a pus un accent deosebit pe o prob\u0103 c\u00e2t mai diversificat\u0103, \u00een ceea ce prive\u0219te grupa de v\u00e2rst\u0103, sexul, venitul etc. \u00cen continuare, vom analiza \u00een detaliu diferitele categorii ale raportului.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-914866-identifier\">Situa\u021bia economic\u0103 general\u0103<\/h3><p class=\"theme-wp-block gb-responsive-102917-identifier\">Industria \u0219i politica se confrunt\u0103 \u00een prezent cu multe provoc\u0103ri \u0219i au o viziune mai degrab\u0103 pesimist\u0103 asupra prognozelor privind dezvoltarea economic\u0103. \u00cen contrast, rezultatele arat\u0103 c\u0103 consumatorii sunt mai optimi\u0219ti, deoarece valoarea a sc\u0103zut comparativ cu anul trecut mai pu\u021bin dec\u00e2t s-ar fi a\u0219teptat. Totu\u0219i, <strong>42 % dintre responden\u021bi se a\u0219teapt\u0103 la o \u00eembun\u0103t\u0103\u021bire a situa\u021biei economice<\/strong>, cu doar cinci puncte procentuale mai pu\u021bin dec\u00e2t \u00een 2023 (47 %).<\/p><div class=\"wp-block-image gb-responsive-221886-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155650\/ecommerce-trends-2025-scaled.jpg\" alt=\"Tendin\u021bele Ecommerce \u00een 2025 sunt foarte diverse.\" class=\"wp-image-79308\" style=\"width:607px;height:auto\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155650\/ecommerce-trends-2025-medium.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155650\/ecommerce-trends-2025-medium-large.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155650\/ecommerce-trends-2025-large.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155650\/ecommerce-trends-2025-huge.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155650\/ecommerce-trends-2025-2048x2048.jpg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155650\/ecommerce-trends-2025-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-438908-identifier\">Situa\u021bia economic\u0103 actual\u0103 este de asemenea evaluat\u0103 relativ bine:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-493919-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-839638-identifier\"><strong>58 %<\/strong> le evalueaz\u0103 ca fiind bune p\u00e2n\u0103 la foarte bune sau neutre.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-898219-identifier\"><strong>42 % <\/strong>au o impresie proast\u0103 sau foarte proast\u0103.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-422603-identifier\">Pentru compara\u021bie: \u00cen anul precedent, 54 % au dat evalu\u0103ri pozitive p\u00e2n\u0103 la neutre \u0219i 45 % erau negativi.<\/p><p class=\"theme-wp-block gb-responsive-312844-identifier\">Va surprinde de asemenea c\u0103 num\u0103rul cump\u0103r\u0103torilor online care <strong>\u201evor s\u0103 cheltuie mult mai mult\u201d<\/strong> s-a crescut de la 7 % la 12 %. Cei mai mul\u021bi responden\u021bi au declarat c\u0103 <strong>vor s\u0103 cheltuie la fel de mult sau mai mult (81 %)<\/strong>. Doar 19 % se a\u0219teapt\u0103 s\u0103 cheltuie mai pu\u021bin. Acestea sunt tendin\u021be Ecommerce foarte bune pentru 2025.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-461791-identifier\">Obiceiuri de cump\u0103rare \u0219i canale<\/h3><p class=\"theme-wp-block gb-responsive-521734-identifier\">Unde \u0219i cum cump\u0103r\u0103 consumatorii germani online? Aceast\u0103 \u00eentrebare \u00eei preocup\u0103 \u00een special pe comercian\u021bii multicanal. Conduc aici cu siguran\u021b\u0103 platformele comerciale precum <strong>Amazon<\/strong>. 51 % dintre responden\u021bi au declarat c\u0103 \u00eencep c\u0103utarea direct la marii comercian\u021bi online. 40 % caut\u0103 de asemenea printr-un <strong>motor de c\u0103utare<\/strong> precum Google, 36 % cump\u0103r\u0103 \u0219i direct din <strong>magazinul online<\/strong> al furnizorului.<\/p><div class=\"wp-block-image gb-responsive-670327-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155829\/ecommerce-trends-2024-scaled.jpg\" alt=\"Ce tendin\u021be Ecommerce din 2024 vor reu\u0219i s\u0103 ajung\u0103 \u0219i \u00een 2025?\" class=\"wp-image-79329\" style=\"width:600px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155829\/ecommerce-trends-2024-medium.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155829\/ecommerce-trends-2024-medium-large.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155829\/ecommerce-trends-2024-large.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155829\/ecommerce-trends-2024-huge.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155829\/ecommerce-trends-2024-2048x2048.jpg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155829\/ecommerce-trends-2024-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-871258-identifier\">Mai pu\u021bin popular dec\u00e2t \u00een compara\u021bia interna\u021bional\u0103 este aspectul social pentru cump\u0103r\u0103torii online germani:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-828346-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-568069-identifier\">Numai 32 % citesc \u00eenainte de achizi\u021bie <strong>recenzii<\/strong> (medie = 35 %).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-780231-identifier\">Totu\u0219i, 18 % \u00eentreab\u0103 <strong>familia \u0219i prietenii<\/strong> pentru recomand\u0103ri (medie = 23 %).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-896829-identifier\">Doar 10 % \u00ee\u0219i iau inspira\u021bia de la <strong>m\u0103rci preferate<\/strong> \u00een re\u021belele sociale (medie = 14 %).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-394837-identifier\">\u0218i doar 9 % se uit\u0103 \u00eenainte de achizi\u021bie la <strong>influenceri<\/strong> sau creatori de con\u021binut (medie = 11 %).<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-130910-identifier\">\u00cen schimb, pentru germani pare s\u0103 fie important <strong>pre\u021bul<\/strong> \u2013 29 % viziteaz\u0103 \u00eenainte de achizi\u021bie un site de compara\u021bie (medie = 24 %).<\/p><p class=\"theme-wp-block gb-responsive-357584-identifier\">\u00cen consecin\u021b\u0103, rezultatele privind cele mai populare canale de v\u00e2nzare sociale se relativizeaz\u0103. De\u0219i peste 30 % au declarat c\u0103 utilizeaz\u0103 Facebook, YouTube \u0219i Instagram, c\u0103utarea prin Amazon \u0219i Google pare s\u0103 fie \u00een continuare cea mai popular\u0103. A\u0219adar, nimic nu se schimb\u0103 \u00een acest sens nici cu tendin\u021bele Ecommerce din 2025.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-832966-identifier layout-rp-cta\">\n\n\t\t<div class=\"text-banner-cta text-banner-rp-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tDer SELLERLOGIC Repricer determin\u0103 pre\u021bul de v\u00e2nzare optim pentru produsele dumneavoastr\u0103.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tPre\u021bul este decisiv. Asigura\u021bi-v\u0103 versiunea de testare gratuit\u0103 \u0219i maximiza\u021bi veniturile \u0219i marjele. Nu ezita\u021bi. Ac\u021biona\u021bi acum.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"\/ro\/amazon-dynamic-repricing-tool\" target=\"_blank\" rel=\"noreferrer noopener\">Afla\u021bi mai multe<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-571852-identifier\">Clien\u021bi fideli<\/h3><p class=\"theme-wp-block gb-responsive-406710-identifier\">Cine nu \u0219i-ar dori s\u0103 \u00ee\u0219i construiasc\u0103 o baz\u0103 de clien\u021bi fideli care se \u00eentorc mereu \u00een propriul magazin online sau cump\u0103r\u0103 repetat prin Amazon? Cei care contribuie la acest lucru au fost de asemenea \u00eentreba\u021bi \u00een studiu.<\/p><p class=\"theme-wp-block gb-responsive-56844-identifier\">\u00cen mod special important pentru consumatorii germani sunt <strong>livrarea gratuit\u0103<\/strong> (85 %), <strong>metodele de plat\u0103<\/strong> disponibile (81 %) precum \u0219i <strong>return\u0103rile gratuite<\/strong> (81 %) \u0219i <strong>pre\u021bul<\/strong> (80 %). Dar \u0219i site-ul web \u0219i suportul pentru clien\u021bi joac\u0103 un rol important.<\/p><p class=\"theme-wp-block gb-responsive-207140-identifier\">Aceste aspecte sunt \u00eens\u0103, \u00een medie, pu\u021bin mai pu\u021bin importante pentru cump\u0103r\u0103torii germani dec\u00e2t pentru vecinii lor europeni. Germanii, pe de alt\u0103 parte, au \u00eencredere \u00eentr-un proces de cump\u0103rare c\u00e2t mai simplu \u0219i <strong>f\u0103r\u0103 probleme<\/strong>. \u00cenregistrarea \u0219i autentificarea, precum \u0219i c\u0103utarea produselor sunt adesea mai importante dec\u00e2t, de exemplu, diferitele op\u021biuni de livrare sau programele de fidelizare.<\/p><div class=\"wp-block-image gb-responsive-159116-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155920\/b2b-b2c-ecommerce-trends-scaled.jpg\" alt=\"B2B sau B2C? Tendin\u021bele Ecommerce arat\u0103 o schimbare c\u0103tre afacerea cu clien\u021bi de afaceri.\" class=\"wp-image-79347\" style=\"width:600px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155920\/b2b-b2c-ecommerce-trends-medium.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155920\/b2b-b2c-ecommerce-trends-medium-large.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155920\/b2b-b2c-ecommerce-trends-large.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155920\/b2b-b2c-ecommerce-trends-huge.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155920\/b2b-b2c-ecommerce-trends-2048x2048.jpg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155920\/b2b-b2c-ecommerce-trends-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-526287-identifier\">Se potrive\u0219te de asemenea c\u0103 67 % dintre responden\u021bi prefer\u0103 <strong>PayPal<\/strong> ca metod\u0103 de plat\u0103, deoarece este simplu, f\u0103r\u0103 complica\u021bii \u0219i rapid. \u00cen urma acestuia se afl\u0103 plata pe <strong>factur\u0103<\/strong> (40 %), <strong>plata cu cardul<\/strong> (36 %) precum \u0219i <strong>debitul direct<\/strong> \u0219i <strong>transferul bancar<\/strong> (31, respectiv 29 %). Practic, nu au o importan\u021b\u0103 semnificativ\u0103 SOFORT-\u00dcberweisung, Google \/ Apple Pay sau Giropay \u0219i cump\u0103rarea \u00een rate.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-141738-identifier\">Co\u0219uri abandonate<\/h3><p class=\"theme-wp-block gb-responsive-332021-identifier\">\u201eDin ce motive a\u021bi abandona cump\u0103r\u0103turile sau co\u0219ul de cump\u0103r\u0103turi \u00een timpul procesului de comand\u0103?&#8221; La aceast\u0103 \u00eentrebare, cei mai mul\u021bi dintre responden\u021bii germani au declarat c\u0103 <strong>costurile de livrare sau taxele mari<\/strong> sunt cel mai important motiv pentru un co\u0219 abandonat (55 %). \u00cengrijor\u0103rile legate de <strong>securitatea pl\u0103\u021bii<\/strong> sunt de asemenea foarte frecvente (44 %). De asemenea, lipsa <strong>metodei de plat\u0103 preferate<\/strong> (41 %) sau faptul c\u0103 <strong>cardul bancar nu este acceptat<\/strong> (28 %) pot duce la abandon.<\/p><div class=\"wp-block-image gb-responsive-803011-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160011\/trends-in-ecommerce-1-scaled.jpg\" alt=\"Tendin\u021be \u00een Ecommerce \u0219i comer\u021bul online 2025\" class=\"wp-image-79365\" style=\"width:600px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160011\/trends-in-ecommerce-1-medium.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160011\/trends-in-ecommerce-1-medium-large.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160011\/trends-in-ecommerce-1-large.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160011\/trends-in-ecommerce-1-huge.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160011\/trends-in-ecommerce-1-2048x2048.jpg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160011\/trends-in-ecommerce-1-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-142592-identifier\">Alte motive au fost \u2026<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-453687-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-676209-identifier\">transmiterea <strong>datelor<\/strong> c\u0103tre ter\u021bi (34 %),<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-704075-identifier\">un proces de <strong>checkout<\/strong> complicat (24 %),<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-814666-identifier\">redirec\u021bionarea <strong>c\u0103tre<\/strong> un alt site pentru plat\u0103 (26 %),<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-769431-identifier\">un <strong>timp de \u00eenc\u0103rcare<\/strong> prea lung la checkout (18 %) \u0219i<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-370866-identifier\">obliga\u021bia de a crea un <strong>cont de utilizator<\/strong> (22 %).<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-552835-identifier\">C\u0103 \u00een special costurile suplimentare nea\u0219teptate sunt principalul motiv pentru un proces de comand\u0103 abandonat nu surprinde, av\u00e2nd \u00een vedere c\u00e2t de con\u0219tient de pre\u021b este cump\u0103r\u0103torul online german.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-377576-identifier\">Publicitate<\/h3><p class=\"theme-wp-block gb-responsive-18148-identifier\">Cum pot comercian\u021bii online s\u0103 atrag\u0103 clien\u021bi noi pentru produsele lor? \u00cen Ecommerce-ul german, <strong>campaniile de reducere la p\u0103r\u0103sirea unui site de comerciant<\/strong> par a fi cele mai promi\u021b\u0103toare (39 %). De asemenea, <strong>newsletterele<\/strong> (34 %), <strong>retargetingul<\/strong> (32 %), <strong>e-mailurile de reamintire<\/strong> pentru co\u0219urile existente (26 %) \u0219i <strong>publicitatea pe motoarele de c\u0103utare<\/strong> (24 %) sunt relativ bine primite de consumatori.<\/p><div class=\"wp-block-image gb-responsive-88694-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160102\/ecommerce-trends-2025-ki-scaled.jpg\" alt=\"Tendin\u021bele Ecommerce \u00een 2025 sunt mai pu\u021bin axate pe IA dec\u00e2t se a\u0219tepta.\" class=\"wp-image-79383\" style=\"width:600px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160102\/ecommerce-trends-2025-ki-medium.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160102\/ecommerce-trends-2025-ki-medium-large.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160102\/ecommerce-trends-2025-ki-large.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160102\/ecommerce-trends-2025-ki-huge.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160102\/ecommerce-trends-2025-ki-2048x2048.jpg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160102\/ecommerce-trends-2025-ki-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-243018-identifier\">Recomand\u0103rile personalizate sau afi\u0219area produselor conexe, publicitatea cu influenceri sau anun\u021burile pe re\u021belele sociale sunt, \u00een schimb, mai pu\u021bin populare. \u00cen ceea ce prive\u0219te tendin\u021bele Ecommerce din 2025, se pare c\u0103 \u00een acest punct nu se schimb\u0103 prea mult, deoarece aceste rezultate se aliniaz\u0103 \u00een general cu canalele prin care consumatorii germani cump\u0103r\u0103. De asemenea, acolo, re\u021belele sociale \u0219i influencerii au fost mai degrab\u0103 secundari \u00een compara\u021bie cu marile platforme comerciale precum Amazon sau motoarele de c\u0103utare precum Google.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-340012-identifier\">Sfaturi pentru afacerea dumneavoastr\u0103 Ecommerce: Tendin\u021be 2025<\/h2><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-36442-identifier\"><img decoding=\"async\" width=\"2560\" height=\"1435\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24101919\/e-commerce-trends-scaled.jpeg\" alt=\"\u00cen Ecommerce, multe tendin\u021be au o durat\u0103 de via\u021b\u0103 scurt\u0103. Pentru prima dat\u0103, B2B este inclus \u00een tendin\u021bele Ecommerce din 2025.\" class=\"wp-image-79206\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24101919\/e-commerce-trends-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24101919\/e-commerce-trends-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24101919\/e-commerce-trends-large.jpeg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24101919\/e-commerce-trends-huge.jpeg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24101919\/e-commerce-trends-2048x1148.jpeg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24101919\/e-commerce-trends-scaled.jpeg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-775545-identifier\">A fi la curent cu vremurile este mai important ca niciodat\u0103 \u00eentr-un mediu at\u00e2t de dinamic precum comer\u021bul online. \u00cen continuare, v\u0103 oferim cele mai importante recomand\u0103ri de ac\u021biune din experien\u021ba noastr\u0103 de lung\u0103 durat\u0103 \u0219i din rezultatele studiilor de mai sus, care v\u0103 vor ajuta s\u0103 v\u0103 scala\u021bi afacerea.<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-758354-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-976564-identifier\"><strong>Optimizarea strategiei de pre\u021b<\/strong>\n<ul class=\"wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-804421-identifier\">\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-20137-identifier\">Pre\u021buri competitive: Deoarece aproape 50 % dintre cump\u0103r\u0103torii germani aleg de obicei produsul cel mai ieftin, comercian\u021bii ar trebui s\u0103 \u00ee\u0219i compare regulat pre\u021burile cu cele ale concuren\u021bei \u0219i s\u0103 le ajusteze \u00een func\u021bie de condi\u021biile de pia\u021b\u0103. Ideal ar fi s\u0103 se utilizeze un <a href=\"https:\/\/www.sellerlogic.com\/ro\/amazon-dynamic-repricing-tool\/\">instrument de repricing bazat pe IA<\/a> pentru a optimiza pre\u021burile \u00een timp real, pe baza concuren\u021bei \u0219i a cererii.<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-607308-identifier\">Utilizarea strategic\u0103 a campaniilor de reducere: Folosi\u021bi reduceri limitate \u00een timp pentru a convinge clien\u021bii \u2013 \u00een special atunci c\u00e2nd ace\u0219tia au vizitat deja produsul (cuv\u00e2nt cheie \u201eretargeting\u201d). \u00cen acest sens, strategia <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/dynamic-pricing-ecommerce\/\">Push<\/a> este deosebit de potrivit\u0103.<\/li>\n<\/ul>\n<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-861806-identifier\"><strong>Costuri de livrare transparente \u0219i corecte<\/strong>\n<ul class=\"wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-427536-identifier\">\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-690917-identifier\">Livrare corect\u0103: 55 % dintre cump\u0103r\u0103tori men\u021bioneaz\u0103 costurile de livrare mari ca motiv pentru abandonarea co\u0219urilor. Oferi\u021bi livrare gratuit\u0103 sau la un pre\u021b moderat \u0219i flexibilitate total\u0103 (metode de livrare, urm\u0103rirea coletelor etc.).<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-727220-identifier\">Return\u0103ri gratuite au fost, la fel ca livrarea gratuit\u0103, parte din tendin\u021bele Ecommerce timp de ani de zile. \u00cen 2025, acest lucru nu mai este cazul. Totu\u0219i, return\u0103rile ar trebui s\u0103 fie u\u0219or de realizat. To\u021bi cei care folosesc <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/brexit-amazon-fba-opreste-transferurile-de-inventar-intre-ue-si-regatul-unit-iata-ce-pot-face-comerciantii\/\">Amazon FBA<\/a> au un avantaj aici.<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-619656-identifier\">Transparen\u021b\u0103 timpurie: Comunica\u021bi costurile de livrare \u0219i eventualele taxe direct pe pagina produsului pentru a evita costurile suplimentare nea\u0219teptate.<\/li>\n<\/ul>\n<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-274741-identifier\"><strong>Metode de plat\u0103 \u0219i \u00eencredere<\/strong>\n<ul class=\"wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-144901-identifier\">\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-824884-identifier\">\u201eCump\u0103r\u0103 acum, pl\u0103te\u0219te mai t\u00e2rziu\u201d (BNPL): \u201eCump\u0103r\u0103 acum, pl\u0103te\u0219te mai t\u00e2rziu\u201d nu s-a impus \u00eenc\u0103 pe scar\u0103 larg\u0103 \u00een Germania \u0219i este, \u00een general, mai pu\u021bin popular dec\u00e2t \u00een compara\u021bia interna\u021bional\u0103. Cu toate acestea, subiectul este \u00een cre\u0219tere \u0219i nu ar trebui s\u0103 fie respins prea repede. Implementa\u021bi, dac\u0103 este cazul, solu\u021bii corespunz\u0103toare.<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-829987-identifier\">Asigura\u021bi-v\u0103 c\u0103 \u00een propriul magazin online sunt disponibile cele mai comune metode de plat\u0103 (PayPal, factur\u0103, card) \u0219i pune\u021bi accent pe un nivel ridicat de securitate a datelor (\u0219i comunica\u021bi acest lucru proactiv).<\/li>\n<\/ul>\n<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-483285-identifier\"><strong>Fidelizarea pe termen lung a clien\u021bilor<\/strong>\n<ul class=\"wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-364098-identifier\">\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-10291-identifier\">Asigurarea satisfac\u021biei clien\u021bilor: \u00cencrederea este esen\u021bial\u0103 pentru cump\u0103r\u0103torii germani. R\u0103spunde\u021bi rapid la \u00eentreb\u0103rile clien\u021bilor \u0219i trata\u021bi return\u0103rile cu flexibilitate. Acest lucru va beneficia \u0219i contul dumneavoastr\u0103 de v\u00e2nz\u0103tor Amazon.<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-593652-identifier\">Crearea de stimulente pentru recump\u0103rare: Utiliza\u021bi reduceri pentru achizi\u021bii repetate sau vouchere pentru urm\u0103toarea achizi\u021bie. Aminti\u021bi clien\u021bilor, dac\u0103 este cazul, despre co\u0219urile abandonate \u0219i extinde\u021bi marketingul prin newslettere.<\/li>\n<\/ul>\n<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-112376-identifier\"><strong>Utilizarea eficient\u0103 a publicit\u0103\u021bii<\/strong>\n<ul class=\"wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-687867-identifier\">\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-67736-identifier\">Plasa\u021bi anun\u021buri \u021bintite pentru cuvinte cheie care promoveaz\u0103 compara\u021biile de pre\u021b (\u201eieftin\u201d, \u201ecea mai bun\u0103 calitate\u201d, \u201ec\u00e2\u0219tig\u0103tor al testului\u201d).<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-790764-identifier\">Testa\u021bi anun\u021burile de retargeting pentru produsele pe care clien\u021bii le-au vizualizat, dar nu le-au cump\u0103rat \u00eenc\u0103.<\/li>\n<\/ul>\n<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-109822-identifier\"><strong>Social Media \u0219i Comer\u021bul Mobil<\/strong>\n<ul class=\"wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-491666-identifier\">\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-945370-identifier\">YouTube \u0219i Instagram: Folosi\u021bi aceste canale pentru a promova produsele dumneavoastr\u0103 Amazon. Cump\u0103r\u0103torii germani reac\u021bioneaz\u0103 de obicei bine la con\u021binutul video informativ. Cel mai bine este s\u0103 face\u021bi leg\u0103tura direct \u00een <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/ce-este-un-magazin-de-brand-amazon-cum-sa-ti-creezi-propriul-magazin-amazon\/\">magazinul dumneavoastr\u0103 Amazon<\/a>.<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-166693-identifier\">Comer\u021bul mobil a fost \u0219i este o tendin\u021b\u0103 Ecommerce care va continua s\u0103 creasc\u0103 \u0219i \u00een 2025. \u00cen multe pie\u021be, acesta reprezint\u0103 deja aproximativ jum\u0103tate din venituri. Optimiza\u021bi site-urile \u0219i procesele de comand\u0103 \u00een consecin\u021b\u0103.<\/li>\n<\/ul>\n<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-57473-identifier\"><strong>Inteligen\u021ba artificial\u0103 \u0219i tehnologiile de shopping interactive<\/strong>\n<ul class=\"wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-286203-identifier\">\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-801448-identifier\">R\u0103m\u00e2ne\u021bi deschi\u0219i, dar critici fa\u021b\u0103 de subiectul IA \u0219i testa\u021bi instrumente pentru a \u00een\u021belege publicul \u021bint\u0103, a prezice comportamentul clien\u021bilor \u0219i a oferi recomand\u0103ri individuale utilizatorilor \u2013 de exemplu, sisteme de recomandare bazate pe IA, chatbo\u021bi \u0219i asisten\u021bi virtuali. Monitoriza\u021bi rezultatele cu aten\u021bie.<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-979207-identifier\">Realitatea augmentat\u0103 (AR) \u0219i realitatea virtual\u0103 (VR) nu sunt doar cuvinte la mod\u0103. Probe virtuale, vizualiz\u0103ri 3D ale produselor sau demonstra\u021bii interactive pot ridica rata de conversie la un nou nivel \u0219i vor c\u00e2\u0219tiga din ce \u00een ce mai mult\u0103 importan\u021b\u0103 \u00een urm\u0103torii ani.<\/li>\n<\/ul>\n<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-375408-identifier\"><strong>Comer\u021bul B2B online \u0219i pie\u021bele globale<\/strong>\n<ul class=\"wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-10876-identifier\">\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-470772-identifier\">Una dintre cele mai mari tendin\u021be \u00een Ecommerce este schimbarea c\u0103tre afacerea B2B \u2013 \u0219i totu\u0219i, mul\u021bi comercian\u021bi online nu au realizat \u00eenc\u0103 aceast\u0103 oportunitate. Cu pia\u021ba <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-b2b-ghidul-pentru-incepatori-pentru-vanzatorii-de-afaceri-amazon-sau-cei-care-doresc-sa-devina-unul\/\">Amazon Business<\/a>, implementarea este simpl\u0103 \u0219i rapid\u0103.<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-18488-identifier\">A\u0219a cum grani\u021bele dintre cump\u0103r\u0103turile offline \u0219i online devin din ce \u00een ce mai neclare, grani\u021bele na\u021bionale devin, de asemenea, din ce \u00een ce mai pu\u021bin importante. Strategiile transfrontaliere deschid noi poten\u021biale de venituri, iar companiile ar trebui s\u0103 se preg\u0103teasc\u0103 deja pentru <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/comert-electronic-transfrontalier-cu-amazon-cum-sa-reusesti-in-vanzarile-internationale\/\">tranzac\u021bii interna\u021bionale f\u0103r\u0103 cusur<\/a>.<\/li>\n<\/ul>\n<\/li><\/ol><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-419288-identifier\">Concluzie: Tendin\u021bele Ecommerce 2025<\/h2><p class=\"theme-wp-block gb-responsive-43763-identifier\">Rezultatele sondajului de opinie al consumatorilor realizat de Mollie arat\u0103 impresionant c\u00e2t de dinamic \u0219i exigent r\u0103m\u00e2ne pia\u021ba Ecommerce \u0219i \u00een 2025. Fie c\u0103 este vorba despre strategii de pre\u021b optimizate, obiceiuri de cump\u0103rare mobile sau utilizarea AI \u2013 comercian\u021bii care se adapteaz\u0103 \u0219i investesc \u00een tehnologii inovatoare vor beneficia de aceste tendin\u021be.<\/p><p class=\"theme-wp-block gb-responsive-627708-identifier\">\u00cen mod deosebit devine clar: consumatorii \u00ee\u0219i doresc o experien\u021b\u0103 de cump\u0103rare care s\u0103 fie simpl\u0103, transparent\u0103 \u0219i con\u0219tient\u0103 de pre\u021b. \u00cen acela\u0219i timp, pie\u021bele interna\u021bionale \u0219i noile tehnologii ofer\u0103 oportunit\u0103\u021bi interesante pentru comercian\u021bii care sunt dispu\u0219i s\u0103 \u00ee\u0219i adapteze strategiile \u0219i s\u0103 exploreze noi c\u0103i.<\/p><p class=\"theme-wp-block gb-responsive-908992-identifier\">\u00cen timp ce marile platforme comerciale continu\u0103 s\u0103 domine, \u0219ansa pentru companiile mai mici const\u0103 \u00een a ocupa ni\u0219e, a crea experien\u021be personale \u0219i a se baza pe \u00eencredere \u0219i eficien\u021b\u0103. Cu priorit\u0103\u021bi clare, investi\u021bii strategice \u0219i o viziune deschis\u0103 pentru schimb\u0103rile viitoare, 2025 poate deveni un an al cre\u0219terii \u0219i inova\u021biei pentru mul\u021bi comercian\u021bi.<\/p><p class=\"theme-wp-block gb-responsive-401878-identifier\">C\u0103ci un lucru este sigur: cerin\u021bele consumatorilor se schimb\u0103 \u0219i multe tendin\u021be Ecommerce vor fi mai actuale ca niciodat\u0103 \u00een 2025 \u2013 cei care ast\u0103zi pun bazele corecte vor reu\u0219i \u00een competi\u021bia de m\u00e2ine.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-771783-identifier\">\u00centreb\u0103ri frecvente<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1737714395709\"><strong class=\"schema-faq-question\"><strong>Ce dezvolt\u0103ri domin\u0103 tendin\u021bele Ecommerce 2025?<\/strong><\/strong> <p class=\"schema-faq-answer\">Cele mai importante tendin\u021be includ utilizarea AI pentru experien\u021be de cump\u0103rare personalizate, importan\u021ba tot mai mare a comer\u021bului mobil \u0219i a pie\u021belor interna\u021bionale, precum \u0219i stabilirea unor pre\u021buri transparente \u0219i op\u021biuni de plat\u0103 flexibile, cum ar fi \u201eCump\u0103r\u0103 acum, pl\u0103te\u0219te mai t\u00e2rziu\u201d.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1737714411556\"><strong class=\"schema-faq-question\"><strong>Ce a\u0219teapt\u0103 consumatorii germani de la un magazin online?<\/strong><\/strong> <p class=\"schema-faq-answer\">Consumatorii germani pun un mare accent pe livrarea gratuit\u0103, un proces de achizi\u021bie simplu \u0219i metode de plat\u0103 obi\u0219nuite, cum ar fi PayPal. De asemenea, un proces de plat\u0103 transparent, f\u0103r\u0103 costuri suplimentare nea\u0219teptate, joac\u0103 un rol decisiv.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1737714426424\"><strong class=\"schema-faq-question\"><strong>Cum pot comercian\u021bii online s\u0103 fidelizeze mai bine clien\u021bii?<\/strong><\/strong> <p class=\"schema-faq-answer\">Printr-un serviciu pentru clien\u021bi f\u0103r\u0103 probleme, reduceri pentru achizi\u021bii repetate, recomand\u0103ri personalizate \u0219i campanii de retargeting bine direc\u021bionate. O comunicare clar\u0103 \u0219i return\u0103ri flexibile \u00eent\u0103resc suplimentar \u00eencrederea clien\u021bilor.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-302150-identifier\"><span style=\"font-size:0.7em\" class=\"has-font-size\">Credite foto: \u00a9 Business Pics \u2013 stock.adobe.com \/ \u00a9 ImageKing \u2013 stock.adobe.com<\/span><\/p><p class=\"theme-wp-block gb-responsive-605833-identifier\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00cen fiecare an, la schimbarea anului, ele apar ca ciupercile dup\u0103 ploaie: texte \u0219i videoclipuri despre tendin\u021bele importante, cele mai importante \u0219i cele mai importante tendin\u021be B2B \u0219i B2C \u00een comer\u021bul electronic pentru anul \u00eenc\u0103 t\u00e2n\u0103r. (Auto-proclama\u021bi) exper\u021bi vorbesc \u00een camere, dau interviuri sau tasteaz\u0103 \u2013 de surse concrete se cite\u0219te de obicei mai pu\u021bin.<\/p>\n","protected":false},"author":3,"featured_media":79290,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1311],"tags":[],"class_list":["post-226725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vanzarea-pe-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>tendin\u021be Ecommerce 2025: Studiu cu peste 10.000 de consumatori<\/title>\n<meta name=\"description\" content=\"\u00cen \u00eentreaga Europ\u0103, au fost chestiona\u021bi peste 10.000 de consumatori. Rezultatele ne dezv\u0103luie tendin\u021bele ecommerce din 2025. Informeaz\u0103-te acum.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/tendinte-in-comertul-electronic-2025-10-000-de-consumatori-nu-mint\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"tendin\u021be Ecommerce 2025: Studiu cu peste 10.000 de consumatori\" \/>\n<meta property=\"og:description\" content=\"\u00cen \u00eentreaga Europ\u0103, au fost chestiona\u021bi peste 10.000 de consumatori. Rezultatele ne dezv\u0103luie tendin\u021bele ecommerce din 2025. 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De asemenea, un proces de plat\u0103 transparent, f\u0103r\u0103 costuri suplimentare nea\u0219teptate, joac\u0103 un rol decisiv.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/tendinte-in-comertul-electronic-2025-10-000-de-consumatori-nu-mint\/#faq-question-1737714426424","position":3,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/tendinte-in-comertul-electronic-2025-10-000-de-consumatori-nu-mint\/#faq-question-1737714426424","name":"Cum pot comercian\u021bii online s\u0103 fidelizeze mai bine clien\u021bii?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Printr-un serviciu pentru clien\u021bi f\u0103r\u0103 probleme, reduceri pentru achizi\u021bii repetate, recomand\u0103ri personalizate \u0219i campanii de retargeting bine direc\u021bionate. O comunicare clar\u0103 \u0219i return\u0103ri flexibile \u00eent\u0103resc suplimentar \u00eencrederea clien\u021bilor.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/posts\/226725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/comments?post=226725"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/posts\/226725\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/media\/79290"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/media?parent=226725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/categories?post=226725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/tags?post=226725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}