{"id":226728,"date":"2024-01-29T14:55:41","date_gmt":"2024-01-29T14:55:41","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/in-dialog-direct-cele-mai-frecvente-intrebari-adresate-de-vanzatorii-amazon\/"},"modified":"2024-01-29T14:55:41","modified_gmt":"2024-01-29T14:55:41","slug":"in-dialog-direct-cele-mai-frecvente-intrebari-adresate-de-vanzatorii-amazon","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/in-dialog-direct-cele-mai-frecvente-intrebari-adresate-de-vanzatorii-amazon\/","title":{"rendered":"\u00cen dialog direct \u2013 Cele mai frecvente \u00eentreb\u0103ri adresate de v\u00e2nz\u0103torii Amazon"},"content":{"rendered":"

\u00cen ultimele luni, am putut ob\u021bine sugestii valoroase din discu\u021biile cu clien\u021bii \u0219i partenerii la multe evenimente. Fie c\u0103 a fost la standul nostru de la OMR cu un pahar de bere relaxat sau \u00een cadrul discu\u021biilor de dup\u0103 prezentarea noastr\u0103 la Amazon Seller Day din Berlin \u2013 fa\u021b\u0103 \u00een fa\u021b\u0103 r\u0103m\u00e2ne \u00een continuare mai inspirator dec\u00e2t la telefon sau \u00een videoconferin\u021b\u0103. De asemenea, ne amintim cu recuno\u0219tin\u021b\u0103 de webinariile pe care am avut privilegiul s\u0103 le organiz\u0103m \u00eempreun\u0103 cu partenerii no\u0219tri. Acestea nu doar c\u0103 au oferit informa\u021bii valoroase, ci au adus \u0219i multe idei pentru viitor.<\/p>

Exact aceste idei vor fi abordate \u0219i discutate \u00een aceast\u0103 postare de blog<\/p>

\u00centreb\u0103ri despre tema ramburs\u0103rilor FBA<\/h2>

Nu exist\u0103 nicio \u00eendoial\u0103 c\u0103 cei care folosesc FBA au un avantaj clar fa\u021b\u0103 de al\u021bi v\u00e2nz\u0103tori non-FBA pe Amazon. Cu toate acestea, ar trebui s\u0103 se acorde, \u00een special \u00een contextul costurilor FBA \u00een continu\u0103 cre\u0219tere, o aten\u021bie deosebit\u0103 proceselor din cadrul depozitelor \u0219i rapoartelor de la Amazon. \u00cen special, trebuie identificate \u0219i raportate erorile pentru a putea solicita ramburs\u0103rile corespunz\u0103toare.<\/p>

Erorile FBA r\u0103m\u00e2n neidentificate timp de p\u00e2n\u0103 la 10 luni<\/h3>

\u201eAm auzit pentru prima dat\u0103 despre erorile FBA doar prin intermediul prietenilor mei.\u201d<\/span><\/p><\/blockquote>

Pe \u00eentrebarea cum sunt informa\u021bi v\u00e2nz\u0103torii despre apari\u021bia erorilor \u00een depozitele FBA de la Amazon, 60% au declarat c\u0103 au trebuit s\u0103 descopere acest lucru pe cont propriu. Acest lucru s-a \u00eent\u00e2mplat fie prin discrepan\u021be \u00een \u00eenregistr\u0103rile lor, de exemplu, atunci c\u00e2nd mai pu\u021bine articole au fost \u00eenregistrate \u00een depozit dec\u00e2t au fost ini\u021bial expediate, fie prin indica\u021bii de la al\u021bi v\u00e2nz\u0103tori. \u00cen plus, s-a constatat c\u0103 putea dura p\u00e2n\u0103 la zece luni p\u00e2n\u0103 c\u00e2nd v\u00e2nz\u0103torii \u00ee\u0219i d\u0103deau seama c\u0103 au un drept la rambursare, \u00een unele cazuri chiar cu sume foarte mari de rambursare.<\/p>

Urm\u0103torul pas: Rambursare, dar cum?<\/h3>

\u00cen primul r\u00e2nd, comerciantul trebuie s\u0103 poat\u0103 dovedi c\u0103 daunele au fost cauzate de Amazon. G\u0103sirea rapoartelor necesare pentru aceasta este deja prea consumatoare de timp pentru mul\u021bi v\u00e2nz\u0103tori. \u00cen special pentru ramburs\u0103rile de sume mici, nu se investe\u0219te cu pl\u0103cere timpul necesar pentru a selecta din numeroasele rapoarte disponibile pe cele relevante pentru propria rambursare.<\/p>

Dup\u0103 ce a\u021bi finalizat acest lucru, trebuie s\u0103 convinge\u021bi suportul pentru v\u00e2nz\u0103tori \u00een urm\u0103torul pas, ceea ce, \u00een multe cazuri, necesit\u0103 mult\u0103 perseveren\u021b\u0103 din partea v\u00e2nz\u0103torilor. \u0218i ca \u0219i cum nu ar fi fost suficient, este posibil s\u0103 fie necesar s\u0103 escalada\u021bi situa\u021bia la managerul de cont sau prin alte canale, dac\u0103 nu reu\u0219i\u021bi cu suportul pentru v\u00e2nz\u0103tori.<\/p>

\u00cen webinariile noastre, am observat c\u0103 mul\u021bi v\u00e2nz\u0103tori nu au auzit \u00eenc\u0103 de solu\u021biile software care sunt specializate exact pe acest proces \u0219i, prin urmare, au solicitat \u00eentotdeauna ramburs\u0103rile manual \u2013 cu condi\u021bia ca suma ramburs\u0103rii s\u0103 merite efortul. Acest lucru a dus la acumularea multor sume mici care nu au fost revendicate din motive de timp. A\u0219adar, a lipsit cuno\u0219tin\u021ba despre companii precum SELLERLOGIC, care ofer\u0103 o solu\u021bie automatizat\u0103 precum Lost & Found<\/a>, cu ajutorul c\u0103reia aceste procese pot fi realizate rapid.<\/p>

\"Cu<\/figure>

Identificarea erorilor p\u00e2n\u0103 la 18 luni \u00een trecut<\/h3>

O \u00eentrebare care a ap\u0103rut \u00een fiecare webinar anterior se refer\u0103 la intervalul de timp al Lost & Found \u00een identificarea erorilor FBA \u2013 \u00een func\u021bie de tipul de caz, acesta poate fi de p\u00e2n\u0103 la 18 luni \u00eenapoi, doar \u00een cazul tipului de caz \u201etaxe FBA\u201d intervalul este de trei luni, iar \u00een cazul tipului de caz \u201eexpedi\u021bii primite\u201d de \u0219ase luni. Av\u00e2nd \u00een vedere c\u0103 majoritatea v\u00e2nz\u0103torilor afl\u0103 despre erorile FBA \u0219i despre posibilitatea de rambursare abia dup\u0103 aproximativ zece luni, aceasta este o \u00eentrebare extrem de important\u0103. De fapt, \u00een 18 luni se pot acumula multe. Nu este rar ca prima rambursare pentru clien\u021bii noi SELLERLOGIC s\u0103 ating\u0103 sume de cinci cifre, \u00een special pentru companiile cu un num\u0103r mare de retururi, cum ar fi \u00een domeniul \u00eembr\u0103c\u0103mintei.<\/p>

\u00centreb\u0103ri despre tema optimiz\u0103rii pre\u021burilor<\/h2>

Pre\u021bul este \u0219i r\u0103m\u00e2ne cea mai important\u0103 metric\u0103 pentru a c\u00e2\u0219tiga Buy Box pe Amazon. Cu at\u00e2t mai relevant este s\u0103 men\u021bii strategia de pre\u021buri competitiv\u0103, ceea ce \u00eens\u0103 necesit\u0103 mult timp \u0219i energie, \u00een special atunci c\u00e2nd vinzi profesional \u0219i gestionezi mai mult de 10 p\u00e2n\u0103 la 20 de SKU-uri. SELLERLOGIC Repricer<\/a> este o mare ajutor \u00een acest sens. Cu toate acestea, mai apar unele \u00eentreb\u0103ri.<\/p>

Ce se \u00eent\u00e2mpl\u0103 c\u00e2nd dou\u0103 SELLERLOGIC Repricer se \u00eent\u00e2lnesc?<\/h3>

Din ce \u00een ce mai des ne confrunt\u0103m cu \u00eentrebarea ce s-ar \u00eent\u00e2mpla dac\u0103 dou\u0103 persoane v\u00e2nd acela\u0219i produs \u00een acela\u0219i timp cu ajutorul aceluia\u0219i Repricer. Oare Repricer \u00ee\u0219i va opri activitatea? Vor pierde am\u00e2ndou\u0103 Buy Box? Oare Repricer va face un screenshot?<\/p>

R\u0103spunsul este mai simplu dec\u00e2t crede\u021bi: Buy Box va fi acordat persoanei cu cele mai bune metrici \u2013 independente de pre\u021b.<\/p>

Prin urmare, metricile la care Amazon se refer\u0103 ca fiind relevante pentru c\u00e2\u0219tigarea Buy Box sunt cele care includ pre\u021bul, care r\u0103m\u00e2ne cea mai relevant\u0103 metric\u0103 dintre toate. Cu toate acestea, dac\u0103 ambii v\u00e2nz\u0103tori au optimizat pentru cel mai bun pre\u021b, algoritmul se concentreaz\u0103 pe alte metrici<\/a>. Acestea includ, printre altele, serviciul pentru clien\u021bi, clasamentul v\u00e2nz\u0103torului, rata de defectare a comenzilor, num\u0103rul \u0219i calitatea recenziilor produselor, timpul de livrare \u0219i flexibilitatea fa\u021b\u0103 de clien\u021bi \u00een ceea ce prive\u0219te politica de rambursare. Care metrici sunt decisive \u00een fiecare caz depinde complet de situa\u021bia specific\u0103. Adesea, chiar \u0219i loca\u021bia de stocare a produsului este decisiv\u0103. De exemplu, dac\u0103 dou\u0103 persoane concureaz\u0103 pentru Buy Box pentru un produs care se vinde \u00een principal \u00een Italia, persoana a c\u0103rei produs poate fi livrat mai repede \u00een Italia va c\u00e2\u0219tiga Buy Box, deoarece acesta este stocat, de exemplu, \u00een M\u00fcnchen \u0219i nu \u00een Berlin.<\/p>

O alt\u0103 op\u021biune este \u00eemp\u0103r\u021birea Buy Box \u00eentre v\u00e2nz\u0103tori. Dac\u0103 acest lucru se \u00eent\u00e2mpl\u0103, va fi afi\u0219at \u0219i \u00een software-ul nostru.<\/p>

\"\u00cen<\/figure>

Un Repricer este mai mult dec\u00e2t o \u201ema\u0219in\u0103 Buy Box\u201d<\/h3>

V\u00e2nz\u0103torii de bunuri comerciale doresc un singur lucru: un procent mare de Buy Box pentru toate produsele lor. \u00cen\u021belegem acest lucru. De aceea, am construit Repricer, care asigur\u0103 un procent de Buy Box de 90% pentru mul\u021bi dintre clien\u021bii no\u0219tri, \u00eempreun\u0103 cu o performan\u021b\u0103 de v\u00e2nzare \u0219i vizibilitate crescut\u0103.<\/p>

\"Cu<\/figure>

\u201eCe a fost din nou strategia Push?\u201d<\/span><\/p><\/blockquote>

Pentru c\u0103 majoritatea clien\u021bilor \u0219i partenerilor no\u0219tri consider\u0103 c\u0103 \u00ee\u0219i satisfac nevoile doar prin utilizarea strategiei Buy Box, ei nu \u0219tiu adesea c\u0103 Repricer poate face mai mult dec\u00e2t \u201edoar\u201d a c\u00e2\u0219tiga Buy Box. De exemplu, utilizarea h\u0103r\u021bii termice permite comercian\u021bilor s\u0103 vad\u0103 exact c\u00e2nd au fost realizate cele mai multe v\u00e2nz\u0103ri \u0219i c\u00e2nd ar trebui s\u0103 creasc\u0103 pre\u021bul. \u00cen plus, cu Repricer se pot automatiza \u0219i strategii de pre\u021b relevante, cum ar fi cre\u0219terea\/sc\u0103derea pre\u021bului dup\u0103 un anumit interval de timp sau dup\u0103 v\u00e2nzarea unui anumit num\u0103r de produse. \u00cen total, SELLERLOGIC Repricer ofer\u0103 \u0219apte strategii pe care v\u00e2nz\u0103torii Amazon le pot aplica pentru a-\u0219i face strategiile de pre\u021buri mai dinamice dec\u00e2t cele ale concuren\u021bei. Iat\u0103 o selec\u021bie:<\/p>

  1. Buy Box<\/strong>: Focalizarea pe Buy Box Amazon este esen\u021bial\u0103 pentru maximizarea oportunit\u0103\u021bilor de v\u00e2nzare. C\u00e2nd produsele sunt plasate \u00een Buy Box, instrumentul SELLERLOGIC optimizeaz\u0103 automat pre\u021burile pentru a valorifica pe deplin poten\u021bialul de performan\u021b\u0103 al pre\u021bului de v\u00e2nzare. \u00cen Buy Box pot fi cerute pre\u021buri mai mari dec\u00e2t de la furnizorii care nu au atins acest statut, deoarece aici au loc 90% din toate v\u00e2nz\u0103rile. SELLERLOGIC permite urm\u0103rirea simultan\u0103 \u0219i complet automat\u0103 a ambelor obiective: \u0219anse optime pentru Buy Box \u0219i cel mai bun pre\u021b de v\u00e2nzare pentru produse.<\/li>
  2. Push<\/strong>: Strategia Push se bazeaz\u0103 pe cifrele de v\u00e2nzare ale v\u00e2nz\u0103torului. Repricer cre\u0219te pre\u021bul de v\u00e2nzare atunci c\u00e2nd se primesc comenzi \u00eentr-un interval de timp stabilit. Dac\u0103 cifrele de v\u00e2nzare a\u0219teptate nu sunt atinse, instrumentul ajusteaz\u0103 pre\u021bul \u00een jos. Aceast\u0103 strategie permite controlul pre\u021bului unui produs pe baza cantit\u0103\u021bilor reale de comenzi. V\u00e2nz\u0103torul stabile\u0219te c\u00e2t de des ar trebui s\u0103 fie v\u00e2ndut un articol \u00eentr-o anumit\u0103 perioad\u0103 (de exemplu, de cinci ori pe zi sau de zece ori pe s\u0103pt\u0103m\u00e2n\u0103). Dac\u0103 acest obiectiv nu este atins sau, \u00een cel mai nefavorabil caz, nu are loc nicio v\u00e2nzare, pre\u021bul este ajustat u\u0219or \u00een jos pentru a crea un stimulent mai mare pentru achizi\u021bie.<\/li>
  3. Daily Push:<\/strong> Strategia Daily Push implic\u0103 stabilirea unui pre\u021b de start pentru v\u00e2nzare la miezul nop\u021bii, care poate fi ajustat automat pe baza cifrelor de v\u00e2nzare zilnice. Prin stabilirea unor limite, pre\u021burile pot fi ajustate automat \u00een func\u021bie de comportamentul de cump\u0103rare, \u00een func\u021bie de num\u0103rul de unit\u0103\u021bi v\u00e2ndute. Aceasta permite v\u00e2nzarea unei cantit\u0103\u021bi predefinite de articole la un pre\u021b de start \u0219i a altor articole la pre\u021buri mai mari sau mai mici. Dac\u0103 este necesar\u0103 o v\u00e2nzare crescut\u0103 pentru o anumit\u0103 perioad\u0103, pre\u021bul poate fi resetat la valoarea de baz\u0103 pentru a asigura vizibilitatea \u0219i prezen\u021ba articolului.<\/li><\/ol><\/div>

    Influen\u021ba pre\u021bului de prag Amazon<\/h3>

    \u201eCe este exact pre\u021bul de prag Amazon \u0219i este acesta afi\u0219at \u00een solu\u021bia voastr\u0103?”<\/span><\/p><\/blockquote>

    Pre\u021bul de prag pe Amazon este pre\u021bul specificat de Amazon, care reprezint\u0103 c\u00e2t de scump poate fi un produs pentru a fi \u00een continuare eligibil pentru Buy Box. Cum stabile\u0219te Amazon acest pre\u021b este greu de definit, deoarece joac\u0103 un rol multe factori. De exemplu, Amazon ar trebui s\u0103 verifice \u0219i s\u0103 compare pre\u021burile de pe alte pie\u021be, iar intervalul de pre\u021buri al diferitelor oferte de pe Amazon ar trebui, de asemenea, s\u0103 aib\u0103 un impact asupra pre\u021bului de prag.<\/p>

    Adesea, pre\u021bul de prag se afl\u0103 sub pre\u021bul mediu de pe alte pie\u021be. Pentru v\u00e2nz\u0103tori, acest lucru poate p\u0103rea suboptimal la prima vedere \u2013 totu\u0219i, pre\u021burile sc\u0103zute conduc la un num\u0103r mai mare de clien\u021bi pe platforma Amazon \u0219i, astfel, la mai multe v\u00e2nz\u0103ri, reprezent\u00e2nd, a\u0219adar, un avantaj pentru Amazon \u0219i v\u00e2nz\u0103torii Amazon.<\/p>

    Pre\u021bul de prag este afi\u0219at \u00een SELLERLOGIC \u00een tabloul de bord Repricer. V\u00e2nz\u0103torii Amazon pot vedea acolo c\u00e2te \u0219i care dintre produsele lor se afl\u0103 \u00een prezent peste acest pre\u021b de prag stabilit de Amazon. Aceast\u0103 informa\u021bie este foarte important\u0103, deoarece aceste produse nu mai pot c\u00e2\u0219tiga Buy Box sau o pot face cu dificultate.<\/p>

    \"\u00cen<\/figure>

    Concluzie<\/h2>

    Nu se poate nega c\u0103 Amazon ca platform\u0103 devine din ce \u00een ce mai de succes \u0219i, astfel, ofer\u0103 v\u00e2nz\u0103torilor Amazon mai multe oportunit\u0103\u021bi de a ob\u021bine marje mari. Cu toate acestea, concuren\u021ba \u00een cre\u0219tere nu poate fi trecut\u0103 cu vederea, aceasta cresc\u00e2nd de la an la an. Toate acestea fac via\u021ba v\u00e2nz\u0103torilor Amazon nu neap\u0103rat mai u\u0219oar\u0103, \u00een special av\u00e2nd \u00een vedere c\u0103 Amazon \u00ee\u0219i concentreaz\u0103 mai mult aten\u021bia pe cump\u0103r\u0103tori, pe publicitate \u0219i pe expansiunea general\u0103 pe noi pie\u021be, \u0219i mai pu\u021bin pe v\u00e2nz\u0103tori.<\/p>Cine vinde profesional pe Amazon trebuie, prin urmare, s\u0103 investeasc\u0103 mai mult timp \u00een dep\u0103\u0219irea concuren\u021bei \u2013 de exemplu, prin strategii de pre\u021buri mai bune \u0219i valorificarea tuturor op\u021biunilor financiare. Din acest motiv, are sens s\u0103 se examineze mai atent solu\u021biile care pot prelua sarcini repetitive, dar foarte importante, care consum\u0103 timp. SELLERLOGIC Repricer<\/a> \u0219i Lost & Found<\/a> sunt dou\u0103 astfel de solu\u021bii, dezvoltate de o companie care pune v\u00e2nz\u0103torii Amazon pe primul loc.

    Creditele pentru imagini \u00een ordinea imaginilor: \u00a9 Dilok \u2013 stock.adobe.com, \u00a9 Suriya \u2013 stock.adobe.com, \u00a9 Michael Traitov \u2013 stock.adobe.com<\/span><\/p>","protected":false},"excerpt":{"rendered":"

    \u00cen ultimele luni, am putut ob\u021bine sugestii valoroase din discu\u021biile cu clien\u021bii \u0219i partenerii la multe evenimente. Fie c\u0103 a fost la standul nostru de la OMR cu un pahar de bere relaxat sau \u00een cadrul discu\u021biilor de dup\u0103 prezentarea noastr\u0103 la Amazon Seller Day din Berlin \u2013 fa\u021b\u0103 \u00een fa\u021b\u0103 r\u0103m\u00e2ne \u00een continuare mai<\/p>\n","protected":false},"author":6,"featured_media":49786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1323],"tags":[],"class_list":["post-226728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sfaturi-amp-trucuri"],"yoast_head":"\nSELLERLOGIC | \u00centreb\u0103ri populare de la clien\u021bi \u0219i parteneri<\/title>\n<meta name=\"description\" content=\"Ce \u00eentreb\u0103ri au avut v\u00e2nz\u0103torii \u0219i partenerii Amazon cele mai mari \u00eengrijor\u0103ri \u00een ultimele luni? 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