{"id":226740,"date":"2022-04-26T05:49:00","date_gmt":"2022-04-26T05:49:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/cei-mai-importanti-kpi-pentru-mai-mult-succes-pe-amazon\/"},"modified":"2022-04-26T05:49:00","modified_gmt":"2022-04-26T05:49:00","slug":"cei-mai-importanti-kpi-pentru-mai-mult-succes-pe-amazon","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/cei-mai-importanti-kpi-pentru-mai-mult-succes-pe-amazon\/","title":{"rendered":"Cei mai importan\u021bi KPI pentru mai mult succes pe Amazon"},"content":{"rendered":"

A ob\u021bine succese pe Amazon nu este deloc u\u0219or. De aceea, este cu at\u00e2t mai important s\u0103 \u00ee\u021bi men\u021bii cifrele sub control. Indicatorii cheie de performan\u021b\u0103 (KPI) ofer\u0103 informa\u021bii despre dezvoltarea produselor \u0219i a veniturilor, precum \u0219i despre ce aspecte trebuie ajustate pentru a \u00eembun\u0103t\u0103\u021bi rezultatul afacerii tale. Men\u021binerea unei viziuni de ansamblu asupra tuturor acestor KPI diferi\u021bi poate deveni dificil\u0103, dar noi \u00ee\u021bi oferim suport! \u00cen aceast\u0103 postare, \u00ee\u021bi ar\u0103t\u0103m cum s\u0103 folose\u0219ti KPI-urile \u00een favoarea ta pentru a face afacerea ta pe Amazon mai de succes!<\/p>\t\t

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Aceasta este o postare de oaspe\u021bi de la<\/div>\n\t\t\t<\/div>\n\t\t\t
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Faru Services<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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Partenerul nostru FARU<\/a> ofer\u0103 o gestionare holistic\u0103 a pie\u021bei pentru Amazon. Cu o experien\u021b\u0103 de lung\u0103 durat\u0103 \u0219i abord\u0103ri bazate pe date, se construie\u0219te o funda\u021bie solid\u0103 pentru activitatea dumneavoastr\u0103 zilnic\u0103 \u2013 inclusiv monitorizarea indicatorilor \u0219i gestionarea campaniilor de marketing. Astfel, c\u00e2\u0219tiga\u021bi timp pentru alte lucruri \u2013 de exemplu, pentru a ad\u0103uga aceste articole noi la sortimentul dumneavoastr\u0103, pe care le-a\u021bi avut \u00een vedere de at\u00e2t de mult timp. \u0218i pentru a nu rata nout\u0103\u021bile, Faru este activ pentru dumneavoastr\u0103 ca parte a mai multor comitete Amazon, astfel \u00eenc\u00e2t s\u0103 fi\u021bi la curent cu toate proiectele pilot relevante.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n

Ce KPI-uri sunt importante \u0219i unde le g\u0103si\u021bi?<\/h2>

Ca v\u00e2nz\u0103tor Amazon, ave\u021bi acces la aceste m\u0103sur\u0103tori prin sec\u021biunea Rapoarte > Statistici & Rapoarte<\/strong> din contul dumneavoastr\u0103 Amazon Seller Central. \u00cen meniul din st\u00e2nga, acum vede\u021bi sec\u021biunea \u201cDup\u0103 ASIN\u201d \u0219i sub aceasta se afl\u0103 raportul relevant V\u00e2nz\u0103ri \u0219i trafic pe pagina de detaliu<\/strong>.<\/p>

\"Cei<\/figure><\/div>

Acest tablou de bord este \u00eentotdeauna recomandat pentru analize detaliate. \u00cenainte de a examina mai atent KPI-urile relevante, este important s\u0103 selecta\u021bi filtrul de timp corect. Pentru planificarea dumneavoastr\u0103 anual\u0103, are sens s\u0103 alege\u021bi perioade mai lungi pentru a recunoa\u0219te, de exemplu, sezonalit\u0103\u021bile \u0219i tendin\u021bele. Pentru activitatea dumneavoastr\u0103 zilnic\u0103, \u00een special analizele \u201ePerioad\u0103 peste Perioad\u0103\u201d sunt interesante. De exemplu, evolu\u021bia indicatorilor \u00een compara\u021bie cu s\u0103pt\u0103m\u00e2na precedent\u0103 sau cu aceea\u0219i perioad\u0103 a anului trecut.<\/p>

KPI-urile relevante le \u00eemp\u0103r\u021bim \u00een 3 categorii<\/strong>:<\/p>

KPI-uri de trafic: \u201eSesiuni \u0219i vizualiz\u0103ri de pagin\u0103\u201d<\/h3>
\"Cei<\/figure><\/div>

Indicatorii de trafic \u201eSesiuni\u201d \u0219i \u201eVizualiz\u0103ri de pagin\u0103\u201d v\u0103 ofer\u0103 cantitatea de utilizatori Amazon care v-au vizionat produsul. Acestea ar trebui s\u0103 fie verificate regulat pentru a \u00eembun\u0103t\u0103\u021bi traficul \u0219i a atrage mai mul\u021bi clien\u021bi c\u0103tre listele dumneavoastr\u0103 Amazon. A\u0219a cum pute\u021bi observa, num\u0103rul vizualiz\u0103rilor de pagin\u0103 este mai mare dec\u00e2t num\u0103rul sesiunilor. A\u0219adar, asigura\u021bi-v\u0103 c\u0103 v\u0103 pune\u021bi \u00eentrebarea: \u201eC\u00e2\u021bi clien\u021bi poten\u021biali au f\u0103cut clic pe paginile mele de produs?\u201d. Pentru a determina acest lucru cu exactitate, trebuie s\u0103 cunoa\u0219te\u021bi diferen\u021ba dintre \u201esesiuni\u201d \u0219i \u201evizualizare de pagin\u0103\u201d.<\/p>

Pe scurt: Fiecare clic al unui client pe pagina dumneavoastr\u0103 de produs este o vizualizare de pagin\u0103. Dac\u0103 un client face clic de mai multe ori pe listarea dumneavoastr\u0103 \u00een decurs de 24 de ore, aceasta este contabilizat\u0103 ca o singur\u0103 sesiune, dar ca mai multe vizualiz\u0103ri de pagin\u0103.<\/p>

Bine de \u0219tiut: Recent, Amazon Seller Central a extins KPI-urile \u201eSesiuni\u201d \u0219i \u201eVizualiz\u0103ri de pagin\u0103\u201d, permi\u021b\u00e2nd acum s\u0103 se fac\u0103 distinc\u021bia \u00eentre traficul generat de aplica\u021bia mobil\u0103 \u0219i traficul generat de browser. Astfel, sesiunile \u0219i vizualiz\u0103rile de pagin\u0103 au crescut \u00een total, deoarece Seller Central analiza anterior doar traficul din browser.<\/p>

KPI de conversie: \u201eUnit\u0103\u021bi pe sesiune \u00een procente\u201d<\/h3>
\"Cei<\/figure><\/div>

Prin \u201eUnit\u0103\u021bi pe sesiune \u00een procente\u201d se \u00een\u021belege rata de conversie. Rata de conversie indic\u0103 propor\u021bia clien\u021bilor care au vizitat produsul dumneavoastr\u0103 \u0219i l-au cump\u0103rat efectiv. Este un instrument eficient pentru m\u0103surarea succesului list\u0103rilor.<\/p>

Rata de conversie este influen\u021bat\u0103 de mul\u021bi factori. Exemplele includ rata Buy Box \u0219i calitatea con\u021binutului, deoarece cu c\u00e2t informa\u021biile pentru client sunt mai bune, cu at\u00e2t mai u\u0219or poate lua decizia de cump\u0103rare.<\/p>

KPI-uri de venit: \u201eVenit din produsele comandate\u201d<\/h3>
\"Cei<\/figure><\/div>

A\u0219a cum sugereaz\u0103 numele, KPI-ul \u201eVenit din produsele comandate\u201d ne ofer\u0103 informa\u021bii despre venitul nostru at\u00e2t de dorit. Pe baza veniturilor, se poate realiza o analiz\u0103 A-B-C pentru a concentra aten\u021bia asupra produselor corecte.<\/p>

Uf \u2026 Bine. Acum am verificat indicatorii no\u0219tri. S\u0103 trecem la implementare!<\/p>

Cum pute\u021bi folosi ace\u0219ti KPI pentru a v\u0103 optimiza afacerea pe Amazon?<\/strong><\/h2>

Pentru a v\u0103 prezenta totul mai clar, am creat c\u00e2teva cazuri de studiu<\/strong>.<\/p>

Caz de studiu 1:<\/strong><\/p>

Status-Quo:<\/em> Compania are o rat\u0103 de conversie sc\u0103zut\u0103, de\u0219i poate genera un trafic ridicat pe listele sale.<\/p>

Interpretare:<\/em> Pre\u021burile dumneavoastr\u0103 sunt medii, dar competi\u021bia este mare \u0219i ave\u021bi o rat\u0103 Buy Box sc\u0103zut\u0103.<\/p>

Buy box-ul este calculat pe baza diferitelor factori – cel mai mare impact \u00eel are pre\u021bul, adic\u0103 oferta cea mai mic\u0103 c\u00e2\u0219tig\u0103 buy box-ul. De asemenea, joac\u0103 un rol \u0219i al\u021bi factori, de exemplu, dac\u0103 produsul este disponibil pe Prime. Marele avantaj al Prime este c\u0103 v\u00e2nz\u0103torul, \u00een ciuda competi\u021biei, poate c\u00e2\u0219tiga buy box-ul la acela\u0219i pre\u021b.<\/p>

Solutie:<\/em> Implementarea Prime prin Amazon FBA<\/a> sau Prime prin v\u00e2nz\u0103tor, pentru a c\u00e2\u0219tiga Buy Box, deoarece aceasta este esen\u021bial\u0103 pentru veniturile dumneavoastr\u0103. Conform Amazon, 90% din v\u00e2nz\u0103ri merg c\u0103tre furnizorul din Buy Box.<\/p>

Caz de studiu 2:<\/strong><\/p>

Status-Quo:<\/em> Compania ob\u021bine un venit mediu cu un trafic mediu, dar are totu\u0219i o rat\u0103 de conversie slab\u0103.<\/p>

Interpretare:<\/em> Calitatea con\u021binutului poate fi \u00eembun\u0103t\u0103\u021bit\u0103, deoarece se afl\u0103 la 60%. De asemenea, lipsesc cuvintele cheie relevante.<\/p>

Solutie: Este cel mai bine s\u0103 \u00eenc\u0103rca\u021bi 6-7 imagini ale produsului, care sunt adresate unui anumit public \u021bint\u0103, cu un material vizual explicativ \u0219i semnificativ. De asemenea, recomand\u0103m un con\u021binut A+, care ajut\u0103 clien\u021bii s\u0103 se identifice emo\u021bional cu produsul \u0219i marca \u0219i s\u0103 spun\u0103 o poveste. De ad\u0103ugat este c\u0103 utilizarea cuvintelor cheie corecte joac\u0103, de asemenea, un rol important. Este important s\u0103 alege\u021bi cele 2-3 cuvinte cheie cele mai importante, care ofer\u0103 clien\u021bilor o valoare ad\u0103ugat\u0103 \u0219i eviden\u021biaz\u0103 caracteristicile corecte ale produsului.<\/p>

Caz de studiu 3:<\/strong><\/p>

Status-Quo<\/em>: Compania ob\u021bine pu\u021bin venit \u0219i genereaz\u0103 un trafic sc\u0103zut pe pagina sa de produs, \u00eens\u0103 are o rat\u0103 de conversie ridicat\u0103.<\/p>

Interpretare:<\/em> Calitatea con\u021binutului este foarte bun\u0103, \u00eens\u0103 generarea de trafic este slab\u0103 \u0219i lipsesc cuvintele cheie potrivite.<\/p>

Solutie<\/em>: Pentru a \u00eembun\u0103t\u0103\u021bi generarea de trafic, este important s\u0103 identifica\u021bi cuvintele cheie corecte. Dup\u0103 ce a fost stabilit un cuv\u00e2nt cheie de baz\u0103 ca punct de plecare, care descrie produsul \u00een mod adecvat, este necesar s\u0103 analiza\u021bi cuvintele cheie ale concuren\u021bilor \u0219i s\u0103 g\u0103si\u021bi cuvinte cheie similare. De asemenea, prin campanii PPC bine direc\u021bionate, se poate \u00eembun\u0103t\u0103\u021bi rangul \u00een c\u0103ut\u0103ri pentru a ajunge la publicul ideal \u00een fiecare etap\u0103 a p\u00e2lniei de v\u00e2nz\u0103ri.<\/p>

Concluzie<\/strong><\/h2>

A\u0219a cum pute\u021bi observa, KPI-urile sunt la fel de importante pentru afacerea dumneavoastr\u0103 ca instrumentele de zbor pentru pilo\u021bi. Le pute\u021bi folosi pentru a anticipa turbulen\u021bele \u0219i a ajusta strategiile la timp.<\/p>

Dac\u0103 dori\u021bi s\u0103 v\u0103 a\u0219eza\u021bi relaxat \u00een clasa business \u0219i s\u0103 angaja\u021bi un pilot care s\u0103 se ocupe de tot pentru dumneavoastr\u0103, suntem aici pentru a v\u0103 ajuta. Echipa noastr\u0103 are peste 30 de ani de experien\u021b\u0103 \u00een Amazon \u0219i, prin urmare, \u0219tim exact c\u00e2t timp necesit\u0103 gestionarea unui cont Amazon. Oferim o gestionare holistic\u0103 a pie\u021bei \u0219i cre\u0103m regulat rapoarte privind evolu\u021bia afacerii, recomand\u0103m m\u0103suri concrete de optimizare pe baza analizelor noastre \u0219i gestion\u0103m campaniile dumneavoastr\u0103 de marketing. Lucr\u0103m m\u00e2n\u0103 \u00een m\u00e2n\u0103 cu echipele din compania dumneavoastr\u0103. Mai multe informa\u021bii g\u0103si\u021bi la: https:\/\/www.faru.services\/<\/a>.<\/p>

Dac\u0103 v-am st\u00e2rnit interesul, nu ezita\u021bi s\u0103 programa\u021bi o \u00eent\u00e2lnire cu noi: https:\/\/www.faru.services\/schedule-a-call<\/a>.<\/p>

Credite pentru imagini \u00een ordinea imaginilor: \u00a9 Andrey Popov \u2013 stock.adobe.com \/ \u00a9 Capturi de ecran @ Faru Services GmbH<\/p>","protected":false},"excerpt":{"rendered":"

A ob\u021bine succese pe Amazon nu este deloc u\u0219or. De aceea, este cu at\u00e2t mai important s\u0103 \u00ee\u021bi men\u021bii cifrele sub control. Indicatorii cheie de performan\u021b\u0103 (KPI) ofer\u0103 informa\u021bii despre dezvoltarea produselor \u0219i a veniturilor, precum \u0219i despre ce aspecte trebuie ajustate pentru a \u00eembun\u0103t\u0103\u021bi rezultatul afacerii tale. Men\u021binerea unei viziuni de ansamblu asupra tuturor<\/p>\n","protected":false},"author":3,"featured_media":19866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1323],"tags":[],"class_list":["post-226740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sfaturi-amp-trucuri"],"yoast_head":"\nAcestea sunt cele mai importante KPI-uri pentru afacerea ta Amazon!<\/title>\n<meta name=\"description\" content=\"Anticipeaz\u0103 turbulen\u021bele, ajusteaz\u0103 strategiile \u2013 doar cei care \u00ee\u0219i st\u0103p\u00e2nesc KPI-urile pot realiza acest lucru! 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