{"id":226743,"date":"2021-02-12T10:36:08","date_gmt":"2021-02-12T10:36:08","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/"},"modified":"2021-02-12T10:36:08","modified_gmt":"2021-02-12T10:36:08","slug":"vanzarea-cu-succes-pe-amazon-iata-cum-in-2025","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/","title":{"rendered":"V\u00e2nzarea cu succes pe Amazon &#8211; iat\u0103 cum \u00een 2025"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-945490-identifier\">Amazon este cel mai mare comerciant online din lume. \u00cen 2023, Amazon a realizat la nivel mondial 574,785 miliarde de dolari &#8211; o cre\u0219tere de 11,83 procente comparativ cu anul precedent. Doar \u00een Germania, cifra a fost de 37,6 miliarde de dolari (aproximativ 34,8 miliarde de euro). Aproape jum\u0103tate dintre oamenii din Germania comand\u0103 ocazional sau regulat de la Amazon, iar \u0219i mai mul\u021bi caut\u0103 produse online prin intermediul c\u0103ut\u0103rii Amazon. Cu alte cuvinte: pentru comercian\u021bii online, v\u00e2nzarea pe Amazon este esen\u021bial\u0103 pentru succes. Un mare avantaj este \u00eenceputul simplu. Deoarece cei care doresc s\u0103 devin\u0103 v\u00e2nz\u0103tori Amazon nu trebuie s\u0103 \u00ee\u0219i configureze propriul magazin online. Platforma Amazon v\u0103 ofer\u0103, ca v\u00e2nz\u0103tor pe pia\u021b\u0103, mai mult dec\u00e2t suficient pentru a vinde produsele profitabil.<\/p><p class=\"theme-wp-block gb-responsive-135238-identifier\">\u00cen acest articol ve\u021bi afla ce ave\u021bi nevoie pentru a \u00eencepe. V\u0103 explic\u0103m cum s\u0103 v\u0103 configura\u021bi contul Amazon, ce modele de afaceri sunt disponibile \u0219i ce taxe sunt implicate. \u00cen plus, vor fi discutate pa\u0219ii urm\u0103tori dup\u0103 crearea contului dumneavoastr\u0103. Ve\u021bi \u00eenv\u0103\u021ba cum s\u0103 g\u0103si\u021bi produsele potrivite \u0219i s\u0103 le prezenta\u021bi optim, \u0219i ve\u021bi g\u0103si alte sfaturi utile care v\u0103 vor cre\u0219te v\u00e2nz\u0103rile. De asemenea, ve\u021bi primi primele informa\u021bii despre domenii importante precum publicitatea, automatizarea \u0219i v\u00e2nz\u0103rile interna\u021bionale.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-745756-identifier\" id=\"phase-1-was-sie-noch-vor-der-anmeldung-bei-amazon-erledigen-sollten\">Ce ave\u021bi nevoie pentru a \u00eencepe pe Amazon!<\/h2><div class=\"wp-block-image gb-responsive-94671-identifier\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142650\/amazon-verkaeuferkonto.jpeg\" alt=\"Configurarea contului de v\u00e2nz\u0103tor Amazon\" class=\"wp-image-7773\" style=\"width:844px;height:443px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142650\/amazon-verkaeuferkonto-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142650\/amazon-verkaeuferkonto-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142650\/amazon-verkaeuferkonto.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-423728-identifier\">Amazon promoveaz\u0103 ideea c\u0103 v\u00e2nzarea poate \u00eencepe cu doar c\u00e2teva clicuri. Ce ave\u021bi nevoie pentru a v\u0103 \u00eenregistra ca comerciant online pe Amazon? Urm\u0103toarele date trebuie s\u0103 fie disponibile la \u00eenscriere:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-409543-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-431425-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Adres\u0103 de e-mail de afaceri sau un cont existent de client Amazon<\/li><li class=\"theme-wp-block gb-responsive-826747-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Card de credit valid<\/li><li class=\"theme-wp-block gb-responsive-324832-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pa\u0219aport valid sau carte de identitate<\/li><li class=\"theme-wp-block gb-responsive-956809-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Informa\u021bii despre \u00eenregistrarea companiei, inclusiv ID-ul de TVA<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-627003-identifier\">Primele trei puncte pot fi \u00eentr-adev\u0103r implementate rapid. Dar cum r\u0103m\u00e2ne cu ultimul punct?<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-269789-identifier\" id=\"das-a-und-o-das-richtige-produkt-fur-ihr-business\">\u00cenregistrarea companiei, plata impozitelor \u0219i alte obliga\u021bii<\/h3><p class=\"theme-wp-block gb-responsive-388825-identifier\">Pentru a vinde pe Amazon, v\u00e2nz\u0103torii trebuie s\u0103 \u00eenregistreze o companie. \u00cen func\u021bie de land, se percepe o tax\u0103 de procesare. La D\u00fcsseldorf, aceasta este de exemplu \u00een prezent de 26 de euro pentru \u00eentreprinz\u0103torii individuali. Pot ap\u0103rea costuri suplimentare care trebuie luate \u00een considerare \u0219i cercetate \u00een fiecare caz \u00een parte.<\/p><p class=\"theme-wp-block gb-responsive-926448-identifier\">Din 2019, v\u00e2nz\u0103torii de pe Amazon trebuie s\u0103 prezinte \u0219i un certificat fiscal. Acesta poate fi solicitat de la autoritatea fiscal\u0103 competent\u0103 \u0219i importat \u00een Seller Central. Acesta arat\u0103 c\u0103, \u00een calitate de v\u00e2nz\u0103tor, v\u0103 pl\u0103ti\u021bi impozitele \u00een mod corespunz\u0103tor.<\/p><p class=\"theme-wp-block gb-responsive-489260-identifier\">Tipul impozitelor care se aplic\u0103 depinde de asemenea de sediul principal al companiei \u0219i de forma juridic\u0103 a societ\u0103\u021bii. De la impozitul pe venit, impozitul pe activit\u0103\u021bi economice \u0219i impozitul pe valoarea ad\u0103ugat\u0103 p\u00e2n\u0103 la impozitul pe c\u00e2\u0219tigurile de capital, exist\u0103 multe de luat \u00een considerare. Deoarece impozitele sunt foarte individuale, este recomandat s\u0103 solicita\u021bi consultan\u021b\u0103 profesional\u0103 de la un consultant fiscal specializat \u00een comer\u021bul electronic.<\/p><p class=\"theme-wp-block gb-responsive-97144-identifier\">Alte costuri care pot ap\u0103rea pentru dumneavoastr\u0103 sunt costurile pentru:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-929594-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-534836-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Achizi\u021bie<\/li><li class=\"theme-wp-block gb-responsive-813704-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Contabilitate<\/li><li class=\"theme-wp-block gb-responsive-54655-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Instrumente \/ Software pe care dori\u021bi s\u0103 le utiliza\u021bi<\/li><li class=\"theme-wp-block gb-responsive-181687-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Publicitate, PPC, anun\u021buri etc.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-397700-identifier\">Ce este un num\u0103r de identificare a TVA-ului \u0219i cum pot ob\u021bine unul?<\/h3><p class=\"theme-wp-block gb-responsive-375130-identifier\">Dac\u0103 vinde\u021bi bunuri \u00eentr-o \u021bar\u0103 din UE, trebuie s\u0103 v\u0103 \u00eenregistra\u021bi pentru TVA \u00een FIECARE \u021bar\u0103 \u00een care v\u0103 stoca\u021bi bunurile sau \u00een care trimite\u021bi bunurile. \u00cen Germania, ve\u021bi primi un ID de TVA de la autoritatea fiscal\u0103 competent\u0103. Dac\u0103 dori\u021bi s\u0103 v\u0103 extinde\u021bi \u00een UE, v\u0103 recomand\u0103m s\u0103 colabora\u021bi cu consultan\u021bi fiscali locali.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-555194-identifier\">C\u00e2nd devii obligat la plata TVA?<\/h3><p class=\"theme-wp-block gb-responsive-34574-identifier\">Dac\u0103 vinde\u021bi pe Amazon, nu sunte\u021bi automat obligat la plata TVA. Obliga\u021bia de TVA intervine automat doar atunci c\u00e2nd se atinge o anumit\u0103 limit\u0103 de venit, pe care trebuie s\u0103 o monitoriza\u021bi constant. Dac\u0103 nu atinge\u021bi aceast\u0103 limit\u0103, pute\u021bi continua s\u0103 activa\u021bi ca mic \u00eentreprinz\u0103tor.<\/p><p class=\"theme-wp-block gb-responsive-227023-identifier\">Obliga\u021bia de TVA apare doar atunci c\u00e2nd a\u021bi ob\u021binut \u00een anul precedent profituri cu afacerea dvs. care au fost mai mari de 22.000 Euro (anterior: 17.500 Euro) \u0219i \u00een anul curent se preconizeaz\u0103 c\u0103 vor fi mai mari de 50.000 Euro. Dac\u0103 venitul dep\u0103\u0219e\u0219te aceast\u0103 sum\u0103, se aplic\u0103 obliga\u021bia de TVA.<\/p><p class=\"theme-wp-block gb-responsive-836323-identifier\">Schimbarea la obliga\u021bia de TVA este obligatorie timp de 5 ani. A\u0219adar, g\u00e2ndi\u021bi-v\u0103 foarte bine dac\u0103 alege\u021bi regimul de mic \u00eentreprinz\u0103tor sau impozitarea normal\u0103.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-528241-identifier\">V\u00e2nzare pe Amazon &#8211; Cum s\u0103 configura\u021bi un cont de v\u00e2nz\u0103tor Amazon<\/h2><div class=\"wp-block-image desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center gb-responsive-638129-identifier\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142650\/amazon-haendler-werden.jpeg\" alt=\"Cum s\u0103 deveni\u021bi un v\u00e2nz\u0103tor Amazon\" class=\"wp-image-7777\" style=\"width:844px;height:443px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142650\/amazon-haendler-werden-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142650\/amazon-haendler-werden-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142650\/amazon-haendler-werden.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-294679-identifier\">Dup\u0103 ce a\u021bi pus bazele v\u00e2nz\u0103rii comerciale pe Amazon, este timpul s\u0103 crea\u021bi un cont de v\u00e2nz\u0103tor \u00een Seller Central. \u00cen func\u021bie de obiectivele pe care le urm\u0103ri\u021bi ca v\u00e2nz\u0103tor, pute\u021bi alege un plan de v\u00e2nzare. Urm\u0103toarele dou\u0103 op\u021biuni sunt disponibile:<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-642513-identifier\">Plan de v\u00e2nzare v\u00e2nz\u0103tor individual<\/h3><p class=\"theme-wp-block gb-responsive-283654-identifier\">Dac\u0103 planifica\u021bi s\u0103 vinde\u021bi mai pu\u021bin de 40 de unit\u0103\u021bi pe lun\u0103, acest model este potrivit pentru dumneavoastr\u0103. Pl\u0103ti\u021bi 0,99 Euro pentru fiecare unitate v\u00e2ndut\u0103 \u0219i nu exist\u0103 o tax\u0103 de baz\u0103. Op\u021biuni precum Brand Stores, FBA etc. nu pot fi utilizate.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-855104-identifier\">Plan de v\u00e2nzare v\u00e2nz\u0103tor profesionist<\/h3><p class=\"theme-wp-block gb-responsive-86120-identifier\">Acest plan este potrivit pentru to\u021bi cei care doresc s\u0103 c\u00e2\u0219tige mai mult dec\u00e2t un venit suplimentar mic. Cu acest model de abonament, nu pl\u0103ti\u021bi taxe pe unitate v\u00e2ndut\u0103, ci o tax\u0103 lunar\u0103 de 39 Euro. Op\u021biuni suplimentare de publicitate \u0219i analiz\u0103, cum ar fi A+ Content, sunt de asemenea disponibile. \u00cen plus, acest plan este potrivit pentru to\u021bi cei care doresc s\u0103 v\u00e2nd\u0103 bunurile prin FBA, deoarece aceast\u0103 op\u021biune este disponibil\u0103 doar \u00een planul profesional.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-859400-identifier\">Deveni\u021bi v\u00e2nz\u0103tor Amazon &#8211; care model de afaceri vi se potrive\u0219te cel mai bine?<\/h2><p class=\"theme-wp-block gb-responsive-920670-identifier\">\u00cenainte de a vinde pe Amazon, ar trebui s\u0103 v\u0103 face\u021bi mai \u00eent\u00e2i o idee general\u0103 despre condi\u021biile actuale ale pie\u021bei. Afla\u021bi ce tendin\u021be exist\u0103 sau care ar putea ap\u0103rea \u00een cur\u00e2nd. <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/lansarea-optima-amazon-fba-aceste-strategii-functioneaza-cel-mai-bine\/\">Cu c\u00e2teva trucuri, pute\u021bi spiona rapid concuren\u021ba poten\u021bial\u0103 pe Amazon<\/a> \u0219i afla mai multe despre volumul lor de v\u00e2nz\u0103ri.<\/p><p class=\"theme-wp-block gb-responsive-584002-identifier\">Pentru cercet\u0103ri extinse de produse, platformele de aprovizionare precum Zentrada sau Alibaba sunt foarte potrivite. Acolo ve\u021bi primi direct pe pagina de start propuneri de proiecte, inclusiv pre\u021buri de achizi\u021bie, care sunt importante pentru calculele dumneavoastr\u0103.<\/p><p class=\"theme-wp-block gb-responsive-675184-identifier\">Dac\u0103 ave\u021bi deja experien\u021b\u0103 ca v\u00e2nz\u0103tor, merit\u0103 s\u0103 vinde\u021bi acelea\u0219i sau produse similare \u0219i pe Amazon. Sunte\u021bi un comerciant cu am\u0103nuntul consacrat, specializat \u00een \u00eenc\u0103l\u021b\u0103minte sportiv\u0103? Atunci oferi\u021bi-le \u0219i pe Amazon. Astfel, beneficia\u021bi de cuno\u0219tin\u021bele dumneavoastr\u0103 \u0219i impresiona\u021bi \u0219i pe pia\u021b\u0103 cu expertiza dumneavoastr\u0103.<\/p><p class=\"theme-wp-block gb-responsive-969608-identifier\">De \u00eendat\u0103 ce a\u021bi adunat suficiente idei de produse \u0219i \u0219ti\u021bi ce vi se potrive\u0219te, ar trebui s\u0103 \u00eencepe\u021bi cu o estimare general\u0103. Estima\u021bi volumul de v\u00e2nz\u0103ri pe baza concuren\u021bilor dumneavoastr\u0103. Stabili\u021bi o gam\u0103 de pre\u021buri care s\u0103 asigure rentabilitatea (adic\u0103 s\u0103 acopere costurile \u0219i s\u0103 genereze profit) \u0219i \u00een acela\u0219i timp s\u0103 fie competitiv\u0103. Dac\u0103 produsul pe care dori\u021bi s\u0103-l vinde\u021bi pe Amazon nu poate \u00eendeplini unul dintre aceste criterii, nu ar trebui s\u0103-l include\u021bi \u00een portofoliul dumneavoastr\u0103.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-460041-identifier\">Private Label sau produse de marc\u0103: Ce este mai bine?<\/h3><p class=\"theme-wp-block gb-responsive-81654-identifier\">De \u00eendat\u0103 ce ave\u021bi o idee general\u0103 despre op\u021biunile dumneavoastr\u0103, trebuie s\u0103 lua\u021bi o alt\u0103 decizie: produse de marc\u0103 sau Private Label?<\/p><p class=\"theme-wp-block gb-responsive-569448-identifier\">Un lucru este clar: nu exist\u0103 un r\u0103spuns general valabil la \u00eentrebarea dac\u0103 <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/marca-privata-pe-amazon-avantaje-dezavantaje-si-cum-sa-tranzactionezi-cu-succes-cu-propria-ta-marca\/\">Private Label<\/a> sau <a href=\"\/de\/blog\/so-geht-amazon-handelsware-erfolgreich-verkaufen-auf-dem-marktplatz\/\">produse de marc\u0103<\/a> func\u021bioneaz\u0103 mai bine pe Amazon. Mai degrab\u0103, este vorba despre ce interese \u0219i obiective urm\u0103ri\u021bi ca v\u00e2nz\u0103tor Amazon \u0219i cum le pute\u021bi atinge. Familiariza\u021bi-v\u0103 cu diferitele forme, avantajele \u0219i dezavantajele acestora, pentru a alege modelul potrivit pentru un produs. Desigur, nu trebuie s\u0103 v\u0103 orienta\u021bi \u00eentreaga afacere spre unul sau altul &#8211; pute\u021bi decide \u00eentotdeauna \u00een func\u021bie de produs ce are mai mult sens.<\/p><p class=\"theme-wp-block gb-responsive-213745-identifier\">Exist\u0103 \u0219i factori suplimentari pe care trebuie s\u0103 \u00eei lua\u021bi \u00een considerare atunci c\u00e2nd decide\u021bi &#8220;Private Label sau produse de marc\u0103?&#8221;. De exemplu, obliga\u021biile de r\u0103spundere \u0219i garan\u021bie depind de faptul dac\u0103 sunte\u021bi produc\u0103tor sau doar un ter\u021b. De asemenea, investi\u021biile sunt foarte diferite. \u00cen timp ce pentru Private Labels trebuie s\u0103 v\u0103 construi\u021bi \u0219i s\u0103 v\u0103 promova\u021bi marca, \u00een cazul v\u00e2nz\u0103rii de produse de marc\u0103 pute\u021bi conta pe marketingul de\u021bin\u0103torilor de marc\u0103.<\/p><p class=\"theme-wp-block gb-responsive-672493-identifier\">Cu un Private Label ave\u021bi posibilitatea de a crea \u00eentreaga identitate de brand, de a promova produc\u021bia durabil\u0103 sau de a avea grij\u0103 de condi\u021biile corecte \u00een \u00eentreaga lan\u021b de valoare &#8211; dar nu f\u0103r\u0103 resursele necesare. \u00cen cazul produselor de marc\u0103, toate aceste decizii sunt \u00een responsabilitatea de\u021bin\u0103torului de marc\u0103, iar dumneavoastr\u0103 sunte\u021bi &#8220;doar&#8221; un alt link \u00een lan\u021b, ceea ce are cu siguran\u021b\u0103 avantajele \u0219i dezavantajele sale.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-926325-identifier\">V\u00e2nzarea de produse de marc\u0103 pe Amazon<\/h3><p class=\"theme-wp-block gb-responsive-925407-identifier\">Cine dore\u0219te s\u0103 v\u00e2nd\u0103 produse de marc\u0103 pe Amazon ofer\u0103 un produs al unei m\u0103rci deja consacrate, cum ar fi un lac de unghii de la marca Essie. Numele este cunoscut, iar cump\u0103r\u0103torii caut\u0103 \u00een mod specific termenul &#8220;lac de unghii Essie.&#8221; V\u00e2nz\u0103torul nu este \u00eens\u0103 deloc singurul furnizor al produsului, iar \u00eentre ei se creeaz\u0103 o competi\u021bie pentru Buy Box. Numai cea mai bun\u0103 ofert\u0103 c\u00e2\u0219tig\u0103 Buy Box \u0219i atrage aproximativ 90% din cerere.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-749930-identifier\"><a href=\"\/de\/blog\/bei-amazon-verkaufen\/amazon-handelsware-buy-box-2\/\"><img decoding=\"async\" width=\"844\" height=\"463\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130321\/amazon-handelsware-buy-box-1-844x463.png\" alt=\"V\u00e2nzarea pe Amazon este posibil\u0103 cu un cont de baz\u0103 - pentru companii, \u00eens\u0103, doar planul profesional este cu adev\u0103rat potrivit.\" class=\"wp-image-52627\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130321\/amazon-handelsware-buy-box-1-407x223.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130321\/amazon-handelsware-buy-box-1-768x422.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130321\/amazon-handelsware-buy-box-1-844x463.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130321\/amazon-handelsware-buy-box-1-1536x843.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130321\/amazon-handelsware-buy-box-1.png 1721w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><p class=\"theme-wp-block gb-responsive-772678-identifier\">Concuren\u021ba genereaz\u0103 rapid o spiral\u0103 descendent\u0103 a pre\u021burilor, iar profitul pe unitate v\u00e2ndut\u0103 devine din ce \u00een ce mai mic. Aceasta poate ajunge p\u00e2n\u0103 acolo \u00eenc\u00e2t furnizorii s\u0103 nu mai poat\u0103 face fa\u021b\u0103 \u0219i s\u0103 fie \u00eempin\u0219i afar\u0103 de pe pia\u021b\u0103.<\/p><p class=\"theme-wp-block gb-responsive-350770-identifier\">Ca v\u00e2nz\u0103tor de produse de marc\u0103, pute\u021bi contracara acest lucru folosind instrumente inteligente care \u00ee\u0219i ajusteaz\u0103 pre\u021burile \u00een func\u021bie de situa\u021bia de pe pia\u021b\u0103. Astfel, pute\u021bi decide singur cu ce pre\u021b minim \u0219i maxim sunte\u021bi dispus s\u0103 vinde\u021bi articolele dumneavoastr\u0103 cu ajutorul <a href=\"https:\/\/www.sellerlogic.com\/ro\/amazon-dynamic-repricing-tool\/\">SELLERLOGIC Repricer<\/a>. Strategiile de optimizare din Repricer nostru Amazon variaz\u0103 de la strategia Buy Box la ajust\u0103ri zilnice Push \u0219i p\u00e2n\u0103 la ajust\u0103ri manuale conform preferin\u021belor dumneavoastr\u0103. Pentru mai multe informa\u021bii despre strategiile de pre\u021b care v\u0103 pot ajuta s\u0103 c\u00e2\u0219tiga\u021bi Buy Box, citi\u021bi aici:<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-269160-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/lansati-cu-strategia-de-preturi-corecta-gasiti-strategia-care-se-potriveste-cu-adevarat-afacerii-dumneavoastra-cu-sellerlogic-repricer-inclusiv-exemple-practice\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142637\/amazon-repricer-strategien-sellerlogic-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Auf Amazon sind Repricer wichtig: Welche Strategie der SELLERLOGIC-Repricer kennt, verraten wir hier!\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/lansati-cu-strategia-de-preturi-corecta-gasiti-strategia-care-se-potriveste-cu-adevarat-afacerii-dumneavoastra-cu-sellerlogic-repricer-inclusiv-exemple-practice\/\">Lansa\u021bi cu strategia de pre\u021buri corect\u0103: G\u0103si\u021bi strategia care se potrive\u0219te cu adev\u0103rat afacerii dumneavoastr\u0103 cu SELLERLOGIC Repricer \u2013 inclusiv exemple practice!<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Cu SELLERLOGIC Repricer pentru Amazon, comerciantul online are la dispozi\u021bie o varietate de strategii diferite, care pot fi adaptate la nevoile individuale respective sau pot optimiza pre\u021bul \u00een mod fiabil, complet automatizat. Strategiile sunt utilizabile \u00ee&#8230;<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<p class=\"theme-wp-block gb-responsive-540313-identifier\">Avantajul produselor de marc\u0103 este clar: produsul este g\u0103sit rapid de clien\u021bi, chiar dac\u0103 nu caut\u0103 direct dup\u0103 el. Dezavantajul: prea mul\u021bi concuren\u021bi se lupt\u0103 pentru Buy Box \u0219i \u00eencepe un r\u0103zboi al pre\u021burilor periculos.<\/p><p class=\"theme-wp-block gb-responsive-55905-identifier\">Buy Box este de asemenea cunoscut\u0103 sub denumirea de co\u0219 de cump\u0103r\u0103turi sau c\u00e2mp de co\u0219 de cump\u0103r\u0103turi. Ocazional, se folosesc variante alternative de scriere, cum ar fi Amazon Buy Box sau c\u00e2mp de co\u0219 de cump\u0103r\u0103turi. Faptul este c\u0103 doar o ofert\u0103 de\u021bine Buy Box \u0219i prime\u0219te aprobarea atunci c\u00e2nd un client cump\u0103r\u0103 produsul cu un clic pe buton. Prin urmare, cine apare cel mai frecvent \u00een Buy Box prime\u0219te cele mai multe comenzi. \u00cen plus, din 2023 exist\u0103 acum o a doua Buy Box pe Amazon, o op\u021biune alternativ\u0103 de cump\u0103rare pentru clien\u021bi care nu aleg principalul v\u00e2nz\u0103tor recomandat de Amazon. Aceasta este afi\u0219at\u0103 sub oferta principal\u0103 pe pagina produsului \u0219i permite altor v\u00e2nz\u0103tori s\u0103 ofere acela\u0219i produs.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-75080-identifier desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-3 xl-icon-size-3 lg-icon-size-3 md-icon-size-3 sm-icon-size-3 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-513738-identifier\"><strong>Ce este Buy Box?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-546100-identifier\">Pe Amazon, Buy Box este definit\u0103 ca fiind c\u0103su\u021ba mic\u0103 galben\u0103 din col\u021bul din dreapta sus al paginii de detalii a produsului unui articol. Prin acest buton, clientul adaug\u0103 articolul \u00een co\u0219ul s\u0103u de cump\u0103r\u0103turi. Problema: acela\u0219i produs al acelea\u0219i m\u0103rci prime\u0219te doar o singur\u0103 pagin\u0103 de produs pe Amazon &#8211; unde apoi logic to\u021bi v\u00e2nz\u0103torii cu ofertele lor pentru acest produs sunt aduna\u021bi.<\/p><\/blockquote><h4 class=\"theme-wp-block wp-block-heading gb-responsive-658774-identifier\">Cine decide asupra plas\u0103rii ofertelor \u00een Buy Box?<\/h4><p class=\"theme-wp-block gb-responsive-763142-identifier\">Buy Box este c\u00e2\u0219tigat\u0103 de furnizorul care atinge cea mai mare satisfac\u021bie a clien\u021bilor. Exist\u0103 multe criterii pentru Buy Box, pe care v\u00e2nz\u0103torii de pe pia\u021b\u0103 trebuie s\u0103 le \u00eendeplineasc\u0103 conform Amazon. Furnizorii care \u00eendeplinesc indicatorii de performan\u021b\u0103 ai Amazon sunt selecta\u021bi. Acestea includ, de exemplu, timpul de livrare, rata erorilor de comand\u0103 sau satisfac\u021bia clien\u021bilor cu return\u0103rile.<\/p><p class=\"theme-wp-block gb-responsive-923758-identifier\">Standardul este foarte ridicat, iar lupta pentru c\u0103su\u021ba mic\u0103 galben\u0103 este adesea c\u00e2\u0219tigat\u0103 prin pre\u021bul de v\u00e2nzare optim. Dac\u0103 acesta este prea mare, este foarte pu\u021bin probabil s\u0103 c\u00e2\u0219tiga\u021bi Buy Box. Pe de alt\u0103 parte, diferen\u021bele mai mici de pre\u021b pot fi compensate, de exemplu, printr-o performan\u021b\u0103 excelent\u0103 a v\u00e2nz\u0103torului.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-294869-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23135620\/winning-the-amazon-buy-box-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"What is the Amazon Buy Box and who wins it? Find out in this text.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/\">Toate informa\u021biile importante despre Amazon Buy Box: performan\u021ba v\u00e2nz\u0103torului, calificarea \u0219i altele<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Dac\u0103 dori\u021bi s\u0103 cre\u0219te\u021bi v\u00e2nz\u0103rile pe Amazon, trebuie s\u0103 v\u0103 concentra\u021bi pe c\u00e2\u0219tigarea Buy Box. Butonul mic galben joac\u0103 un rol decisiv pentru comercian\u021bii online, deoarece 90% din toate v\u00e2nz\u0103rile pe pia\u021b\u0103 au loc aici. Citi\u021bi aceasta<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/dublu-distractie-al-doilea-buy-box-al-amazon-este-pregatit-sa-schimbe-jocul-pe-piata\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/02\/23135540\/2nd-amazon-buybox-p-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Second Amazon Buy Box coming in June 2023 - Read all about the current development around Buy Box 2!\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/dublu-distractie-al-doilea-buy-box-al-amazon-este-pregatit-sa-schimbe-jocul-pe-piata\/\">Dublu Distrac\u021bie: Al doilea Buy Box al Amazon este preg\u0103tit s\u0103 schimbe jocul pe pia\u021b\u0103!<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Al doilea Buy Box de pe Amazon este pe buzele tuturor: schimb\u0103tor de joc! Revolu\u021bionar! De fapt, nu doar pentru clien\u021bi s-ar putea schimba mult, ci \u0219i v\u00e2nz\u0103torii de pe pia\u021b\u0103 trebuie s\u0103 se preg\u0103teasc\u0103 pentru noi condi\u021bii. Ce ar putea \u00eensemna acest lucru pentru v\u00e2nz\u0103tori, pute\u021bi citi aici!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/cele-14-cele-mai-importante-criterii-pentru-a-castiga-buy-box-pe-amazon-si-cum-sa-iti-mentii-metricii-sub-control\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/14112723\/buybox-gewinnen-amazon-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Die BuyBox zu gewinnen, ist auf Amazon nicht einfach, denn die Konkurrenz ist riesig.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/cele-14-cele-mai-importante-criterii-pentru-a-castiga-buy-box-pe-amazon-si-cum-sa-iti-mentii-metricii-sub-control\/\">Cele 14 cele mai importante criterii pentru a c\u00e2\u0219tiga Buy Box pe Amazon \u0219i cum s\u0103 \u00ee\u021bi men\u021bii metricii sub control<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Cum se face c\u0103 unele oferte sunt vizibile pe Amazon, \u00een timp ce altele nu apar \u00een Amazon BuyBox? Criteriile pentru c\u00e2\u0219tigarea butonului galben mic sunt cel mai bine p\u0103strat secret al gigantului online \u0219i calificarea pentru BuyBox nu este deloc simpl\u0103. Algor&#8230;<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h4 class=\"theme-wp-block wp-block-heading gb-responsive-572770-identifier\">Cele mai importante indicatori pentru c\u00e2\u0219tigarea Buy Box<\/h4><figure class=\"theme-wp-block wp-block-table\"><table><tbody><tr><td><strong>Indicator<\/strong><\/td><td><strong>Defini\u021bie<\/strong><\/td><td><strong>C\u00e2\u0219tigarea Buy Box<\/strong><\/td><\/tr><tr><td>Metoda de livrare<\/td><td>Metoda de livrare a v\u00e2nz\u0103torului<\/td><td>FBA\/Prime de la v\u00e2nz\u0103tor<\/td><\/tr><tr><td>Pre\u021b final<\/td><td>Pre\u021bul articolului plus costurile de livrare<\/td><td>Cu c\u00e2t este mai mic, cu at\u00e2t mai bine<\/td><\/tr><tr><td>Timp de livrare<\/td><td>C\u00e2t timp dureaz\u0103 p\u00e2n\u0103 c\u00e2nd bunurile ajung<\/td><td><= 2 zile<\/td><\/tr><tr><td>Rata erorilor de comand\u0103<\/td><td>Rata feedback-ului negativ + Rata cererilor de garan\u021bie A-Z + Rata anul\u0103rilor<\/td><td>0%<\/td><\/tr><tr><td>Rata de anulare \u00eenainte de procesarea comenzii \u00een %<\/td><td>Comenzi cu anulare \/ Num\u0103rul total al tuturor comenzilor<\/td><td>0%<\/td><\/tr><tr><td>Rata num\u0103rului de expediere valide<\/td><td>Toate livr\u0103rile, al c\u0103ror statut de expediere poate fi urm\u0103rit<\/td><td>100%<\/td><\/tr><tr><td>Rata livr\u0103rilor \u00eent\u00e2rziate<\/td><td>Toate livr\u0103rile care au fost livrate mai t\u00e2rziu dec\u00e2t a fost indicat<\/td><td>0%<\/td><\/tr><tr><td>Rata livr\u0103rilor la timp<\/td><td>Livr\u0103rile care au fost livrate la timp<\/td><td>100%<\/td><\/tr><tr><td>Nemul\u021bumire cu privire la return\u0103ri \u00een %<\/td><td>Num\u0103rul cererilor de returnare negative \/ Num\u0103rul total al tuturor cererilor de returnare<\/td><td>0%<\/td><\/tr><tr><td>Evaluarea v\u00e2nz\u0103torului \u0219i num\u0103rul acestora<\/td><td>Num\u0103rul total de evalu\u0103ri pe care le-a primit v\u00e2nz\u0103torul<\/td><td>Cu c\u00e2t este mai mare, cu at\u00e2t este mai bine<\/td><\/tr><tr><td>Timpul de reac\u021bie la \u00eentreb\u0103rile clien\u021bilor<\/td><td>C\u00e2t timp dureaz\u0103 p\u00e2n\u0103 c\u00e2nd v\u00e2nz\u0103torul r\u0103spunde la \u00eentreb\u0103rile clien\u021bilor<\/td><td>< 12 ore<\/td><\/tr><tr><td>Inventar<\/td><td>C\u00e2t de des v\u00e2nz\u0103torul nu are stoc disponibil<\/td><td>Cu c\u00e2t v\u00e2nz\u0103torul este mai rar epuizat, cu at\u00e2t este mai bine<\/td><\/tr><tr><td>Nemul\u021bumire cu privire la serviciul clien\u021bi \u00een %<\/td><td>C\u00e2t de des clien\u021bii au fost nemul\u021bumi\u021bi de un r\u0103spuns al v\u00e2nz\u0103torului<\/td><td>Cu c\u00e2t este mai mic, cu at\u00e2t este mai bine<\/td><\/tr><tr><td>Rata de rambursare<\/td><td>C\u00e2t de des clien\u021bii solicit\u0103 o rambursare<\/td><td>Cu c\u00e2t este mai mic, cu at\u00e2t este mai bine<\/td><\/tr><\/tbody><\/table><\/figure>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-258171-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\t\u00cencepe\u021bi-v\u0103 c\u0103l\u0103toria de la v\u00e2nz\u0103tor la bestseller &#8211; cu SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tOb\u021bine\u021bi un trial gratuit ast\u0103zi \u0219i vede\u021bi cum serviciile potrivite v\u0103 pot duce de la a fi bun la a fi CEL MAI BUN. Nu a\u0219tepta\u021bi. Ac\u021biona\u021bi acum.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">\u00cencepe\u021bi acum<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-466224-identifier\">V\u00e2nzarea de m\u0103rci proprii pe Amazon<\/h3><p class=\"theme-wp-block gb-responsive-487937-identifier\">Dac\u0103 dori\u021bi s\u0103 vinde\u021bi o marc\u0103 proprie pe Amazon, este vorba \u00een principal despre v\u00e2nzarea de produse de marc\u0103 proprie. Ce se afl\u0103 exact \u00een spatele acestui termen?<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-31851-identifier desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-3 xl-icon-size-3 lg-icon-size-3 md-icon-size-3 sm-icon-size-3 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-486037-identifier\"><strong>Ce este marca proprie?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-773923-identifier\">Marca proprie provine din englez\u0103 \u0219i \u00eenseamn\u0103 marc\u0103 privat\u0103. Prin urmare, mul\u021bi comercian\u021bi cu am\u0103nuntul se refer\u0103 \u0219i la &#8220;m\u0103rci&#8221;. Produsele de marc\u0103 proprie sunt produse care sunt fabricate pentru un anumit comerciant cu am\u0103nuntul, astfel \u00eenc\u00e2t s\u0103 poat\u0103 fi v\u00e2ndute sub propriul nume de marc\u0103. Ca v\u00e2nz\u0103tor, pute\u021bi adapta produsele selectate direct de la produc\u0103tor \u00een func\u021bie de nevoile sau dorin\u021bele dumneavoastr\u0103, pute\u021bi face \u00eembun\u0103t\u0103\u021biri, pute\u021bi oferi ambalaje personalizate \u0219i pute\u021bi imprima propriul logo pe produs.<\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-451955-identifier\">Cine dore\u0219te s\u0103 devin\u0103 v\u00e2nz\u0103tor de marc\u0103 proprie pe Amazon trebuie s\u0103 se preocupe mult mai pu\u021bin de profitul Buy Box, deoarece, v\u00e2nz\u00e2nd un produs al propriei m\u0103rci, sunt de obicei singurul v\u00e2nz\u0103tor de pe pagina de detalii a produsului (cu excep\u021bia cazului \u00een care licen\u021biaz\u0103 ter\u021bi pentru a vinde marca lor). Dac\u0103 au atras un client pe pagina lor \u0219i i-au st\u00e2rnit inten\u021bia de cump\u0103rare, acest client va cump\u0103ra cel mai probabil de la acest v\u00e2nz\u0103tor.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-222358-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/marca-privata-pe-amazon-avantaje-dezavantaje-si-cum-sa-tranzactionezi-cu-succes-cu-propria-ta-marca\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/09\/23142900\/Private-Label-Amazon-Header-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Private Label auf Amazon im Jahre 2020 \u2013 immer noch so erfolgreich wie damals? In unserem Amazon Private Label Guide finden Sie Tipps f\u00fcr Ihren Erfolg mit Amazon mit Private Label Produkten\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/marca-privata-pe-amazon-avantaje-dezavantaje-si-cum-sa-tranzactionezi-cu-succes-cu-propria-ta-marca\/\">Marc\u0103 privat\u0103 pe Amazon: Avantaje, dezavantaje \u0219i cum s\u0103 tranzac\u021bionezi cu succes cu propria ta marc\u0103<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Niciun maestru nu a c\u0103zut p\u00e2n\u0103 acum din cer. A\u0219adar, cine \u00eencepe cu Amazon trebuie s\u0103 fac\u0103 \u00een primul r\u00e2nd un lucru: s\u0103 citeasc\u0103, s\u0103 testeze, s\u0103 \u00eenve\u021be! Totu\u0219i, c\u00e2teva aspecte de baz\u0103 ar trebui luate \u00een considerare \u00eenainte de a \u00eencepe pe pia\u021ba online. Am compilat cele zece cele mai importante sfaturi pe care fiecare \u00eencep\u0103tor ar trebui s\u0103 le aib\u0103 \u00een minte. Cite\u0219te acum!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/private-label-repricer-cunostinte-de-insider-pe-care-concurenta-ta-nu-le-are\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/08\/01215246\/private-label-repricer-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Private Label Repricer: Warum es ohne nicht mehr geht?\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/private-label-repricer-cunostinte-de-insider-pe-care-concurenta-ta-nu-le-are\/\">Private Label Repricer: Cuno\u0219tin\u021be de insider pe care concuren\u021ba ta nu le are<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">\u0218tia\u021bi c\u0103 Private Label \u0219i Repricer reprezint\u0103 o combina\u021bie grozav\u0103? Un avantaj competitiv de care concuren\u021ba dvs. adesea nu \u0219tie. Ceea ce este obi\u0219nuit \u00een comer\u021bul cu bunuri este adesea neutilizat de m\u0103rcile proprii. De ce se \u00eent\u00e2mpl\u0103 acest lucru \u0219i ce pot&#8230;<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<p class=\"theme-wp-block gb-responsive-420559-identifier\">Dezavantajul: Trebuie s\u0103 v\u0103 ocupa\u021bi singur de marketingul m\u0103rcii proprii, deoarece numele m\u0103rcii este pu\u021bin cunoscut \u0219i listarea poate ap\u0103rea uneori destul de jos \u00een rezultatele c\u0103ut\u0103rii. Spre deosebire de produsele de marc\u0103, nu v\u0103 concentra\u021bi pe profitul Buy Box, ci pe SEO Amazon \u0219i publicitate.<\/p><p class=\"theme-wp-block gb-responsive-910002-identifier\">Pagini de detalii ale produsului dumneavoastr\u0103 trebuie s\u0103 se claseze pentru cuvintele cheie corecte, ceea ce necesit\u0103 cuno\u0219tin\u021be \u0219i un efort considerabil. Un alt factor important este c\u00e2t de mult\u0103 concuren\u021b\u0103 exist\u0103 deja pentru aceste cuvinte cheie. Cu toate acestea, pute\u021bi descoperi dac\u0103 pute\u021bi avea succes cu produsele dumneavoastr\u0103 chiar \u00eenainte de lansare, efectu\u00e2nd <a href=\"\">o analiz\u0103 de pia\u021b\u0103 cuprinz\u0103toare<\/a>.<\/p><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"PGlmcmFtZSB0aXRsZT0iU28gZ2VodCBQcml2YXRlIExhYmVsIGF1ZiBBbWF6b246IEFsbGVzLCB3YXMgaWhyIHdpc3NlbiBtw7xzc3QhIiB3aWR0aD0iNTAwIiBoZWlnaHQ9IjI4MSIgc3JjPSJodHRwczovL3d3dy55b3V0dWJlLmNvbS9lbWJlZC94VnFERm1kSnNJcz9mZWF0dXJlPW9lbWJlZCIgZnJhbWVib3JkZXI9IjAiIGFsbG93PSJhY2NlbGVyb21ldGVyOyBhdXRvcGxheTsgY2xpcGJvYXJkLXdyaXRlOyBlbmNyeXB0ZWQtbWVkaWE7IGd5cm9zY29wZTsgcGljdHVyZS1pbi1waWN0dXJlOyB3ZWItc2hhcmUiIHJlZmVycmVycG9saWN5PSJzdHJpY3Qtb3JpZ2luLXdoZW4tY3Jvc3Mtb3JpZ2luIiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div><\/div>\n<\/div><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-475505-identifier\">Cine dore\u0219te s\u0103 devin\u0103 v\u00e2nz\u0103tor pe Amazon trebuie mai \u00eent\u00e2i s\u0103 g\u0103seasc\u0103 produsul potrivit<\/h2><p class=\"theme-wp-block gb-responsive-694827-identifier\">Cine dore\u0219te s\u0103 v\u00e2nd\u0103 pe Amazon nu ar trebui s\u0103 se concentreze doar pe propriul magazin \u0219i pe propriile produse. \u00cen cele din urm\u0103, cel mai bun produs nu este de folos dac\u0103 pia\u021ba este saturat\u0103, nu exist\u0103 cerere sau concuren\u021ba este prea puternic\u0103. Cine dore\u0219te s\u0103 ac\u021bioneze exclusiv din motive economice ar trebui s\u0103 opereze acolo unde poate vinde profitabil &#8220;c\u00e2t mai simplu&#8221; posibil.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-591195-identifier\">Analiza de pia\u021b\u0103<\/h3><p class=\"theme-wp-block gb-responsive-649873-identifier\">Analiza de pia\u021b\u0103 ar trebui efectuat\u0103 regulat pentru toate pie\u021bele \u0219i produsele deservite (sau vizate), pentru a prezice tendin\u021bele \u0219i dezvolt\u0103rile c\u00e2t mai devreme posibil. \u00cen acest fel, pute\u021bi profita devreme de oportunit\u0103\u021bi. Dac\u0103 concuren\u021ba cre\u0219te, pute\u021bi ac\u021biona imediat, iar acest lucru este posibil doar dac\u0103 nu v\u0103 concentra\u021bi exclusiv pe propriile dezvolt\u0103ri.<\/p><p class=\"theme-wp-block gb-responsive-990929-identifier\">Cine dore\u0219te s\u0103 devin\u0103 v\u00e2nz\u0103tor pe Amazon trebuie s\u0103 efectueze o analiz\u0103 de pia\u021b\u0103. Ce instrumente sunt potrivite pentru aceasta \u0219i cum se efectueaz\u0103 cercet\u0103ri de produse de succes pot fi citite \u00een articolele urm\u0103toare.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-117706-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail \" href=\"\">\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"\"><\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/6-sfaturi-despre-cum-sa-incepeti-cu-o-cercetare-buna-a-produselor-pentru-amazon-fba\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23143008\/amazon-fba-produktrecherche-druchstarten-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Wie Sie mit einer Amazon FBA-Produktrecherche durchstarten\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/6-sfaturi-despre-cum-sa-incepeti-cu-o-cercetare-buna-a-produselor-pentru-amazon-fba\/\">6 sfaturi despre cum s\u0103 \u00eencepe\u021bi cu o cercetare bun\u0103 a produselor pentru Amazon FBA<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Cine vrea s\u0103 aib\u0103 succes pe Amazon trebuie s\u0103 se ocupe constant de ad\u0103ugarea de produse noi \u00een sortimentul s\u0103u. \u00cens\u0103, exact acest lucru \u00eei pune pe mul\u021bi comercian\u021bi \u00een fa\u021ba acelea\u0219i \u00eentreb\u0103ri: La ce trebuie s\u0103 fi\u021bi aten\u021bi \u00een timpul cercet\u0103rii produselor pen&#8230;<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-401708-identifier\">Cum s\u0103 oferi\u021bi produse: Configurarea primului produs<\/h2><p class=\"theme-wp-block gb-responsive-783728-identifier\">Dup\u0103 ce a\u021bi creat un cont de v\u00e2nz\u0103tor, pute\u021bi vinde primele dumneavoastr\u0103 produse pe Amazon. Ave\u021bi posibilitatea de a oferi fie un produs deja listat \u2013 ceea ce este de obicei cazul produselor de marc\u0103 \u2013 fie de a crea o nou\u0103 listare.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-687679-identifier\"><img decoding=\"async\" width=\"1352\" height=\"902\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130358\/produkt-bei-amazon-verkaufen-hochladen-2.png\" alt=\"v\u00e2nzare pe amazon - \u00eenc\u0103rcarea produselor pe Amazon\" class=\"wp-image-52636\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130358\/produkt-bei-amazon-verkaufen-hochladen-2-407x272.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130358\/produkt-bei-amazon-verkaufen-hochladen-2-768x512.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130358\/produkt-bei-amazon-verkaufen-hochladen-2-844x563.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130358\/produkt-bei-amazon-verkaufen-hochladen-2.png 1352w\" sizes=\"(max-width: 1352px) 100vw, 1352px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-934219-identifier\">Dac\u0103 vinde\u021bi un produs deja listat pe Amazon, trebuie doar s\u0103 trimite\u021bi o ofert\u0103 (inclusiv pre\u021b, timp de procesare \u0219i detalii de expediere) \u0219i ve\u021bi fi ad\u0103ugat ca un alt v\u00e2nz\u0103tor la o listare existent\u0103. Cu toate acestea, nu ave\u021bi influen\u021b\u0103 asupra modului \u00een care arat\u0103 pagina pentru paginile de produse existente. Pute\u021bi verifica dac\u0103 un produs este deja listat introduc\u00e2nd EAN \/ ASIN sau numele produsului \u00een c\u00e2mpul de c\u0103utare din sec\u021biunea &#8220;Ad\u0103uga\u021bi produs&#8221; din inventarul dumneavoastr\u0103 \u0219i ini\u021biind c\u0103utarea. Dac\u0103 apare un rezultat, trebuie s\u0103 ad\u0103uga\u021bi oferta dumneavoastr\u0103 la pagina deja existent\u0103.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-602010-identifier\"><img decoding=\"async\" width=\"950\" height=\"416\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130337\/bei-amazon-verkaufen-produktsuche-1.png\" alt=\"v\u00e2nzare pe amazon - \u00eenc\u0103rcarea inventarului, \u00eenc\u0103rcarea de produse noi\" class=\"wp-image-52630\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130337\/bei-amazon-verkaufen-produktsuche-1-407x178.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130337\/bei-amazon-verkaufen-produktsuche-1-768x336.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130337\/bei-amazon-verkaufen-produktsuche-1-844x370.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130337\/bei-amazon-verkaufen-produktsuche-1.png 950w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-576576-identifier\">A deveni v\u00e2nz\u0103tor pe Amazon \u2013 crearea unui produs nou<\/h3><p class=\"theme-wp-block gb-responsive-958556-identifier\">Dac\u0103 nu pute\u021bi g\u0103si un produs \u00een acest mod, pute\u021bi crea unul nou. O num\u0103r de identificare trebuie s\u0103 fie specificat. Aceasta poate fi, de exemplu, EAN (Num\u0103rul European de Articol). Este, de asemenea, posibil s\u0103 vinde\u021bi produse pe Amazon f\u0103r\u0103 a prezenta un EAN. \u00cen acest caz, poate fi utilizat un alt cod de bare, cum ar fi GTIN sau ISBN. Dac\u0103 nu este disponibil un num\u0103r de identificare unic, se poate solicita \u0219i o excep\u021bie la Amazon. Acest lucru poate fi cazul, de exemplu, pentru anumite piese auto sau bunuri handmade.<\/p><p class=\"theme-wp-block gb-responsive-199908-identifier\">C\u00e2nd crea\u021bi un nou produs pe care dori\u021bi s\u0103-l vinde\u021bi pe Amazon, configura\u021bi o nou\u0103 pagin\u0103 de detalii a produsului. Pentru aceasta, ave\u021bi nevoie de fotografii de produs bune \u0219i relevante, un titlu bun \u0219i descrierea. Este cel mai bine s\u0103 acorda\u021bi aten\u021bie SEO-ului de la \u00eenceput, astfel \u00eenc\u00e2t produsele dvs. s\u0103 apar\u0103 sus \u00een rezultatele c\u0103ut\u0103rii \u0219i clien\u021bii s\u0103 fac\u0103 clic pe oferta dvs., \u00een loc s\u0103 fie distra\u0219i de concuren\u021b\u0103.<\/p><p class=\"theme-wp-block gb-responsive-184887-identifier\">Informa\u021bii suplimentare importante pentru fiecare listare de produs includ urm\u0103toarele:<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-279359-identifier\">SKU<\/h3><p class=\"theme-wp-block gb-responsive-314610-identifier\">O SKU (= Stock Keeping Unit) sau num\u0103r de articol este un identificator unic al produsului, care este utilizat pentru a urm\u0103ri inventarul pe Amazon. SKU-ul trebuie s\u0103 fie inclus \u00een fiecare fi\u0219ier de inventar care este trimis c\u0103tre Amazon. Acesta este folosit pentru a lega produsele dvs. de pagina de detalii a produsului corespunz\u0103toare din catalogul de pe Amazon.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-288529-identifier\">Numele produsului<\/h3><p class=\"theme-wp-block gb-responsive-572693-identifier\">Amazon are cerin\u021be foarte specifice pentru toate domeniile paginii de detalii a produsului. Numele produsului este, de asemenea, supus unor reguli specifice. Cerin\u021bele pentru titlu se aplic\u0103 tuturor produselor de pe toate paginile de pia\u021b\u0103 Amazon. Urm\u0103toarele patru criterii trebuie s\u0103 fie \u00eendeplinite pentru ca produsele s\u0103 nu fie ascunse \u00een c\u0103utare:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-328010-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-394535-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Titlurile <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/G1641?language=de_DE&amp;ref=efph_G1641_cont_GYTR6SYGFA5E3EQC\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">trebuie s\u0103 corespund\u0103 lungimii recomandate pentru o categorie de produs<\/a>, inclusiv spa\u021biile.<\/li><li class=\"theme-wp-block gb-responsive-164710-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Titlurile nu trebuie s\u0103 con\u021bin\u0103 sloganuri publicitare, cum ar fi &#8220;livrare gratuit\u0103&#8221; sau &#8220;garan\u021bie de calitate 100%.&#8221;<\/li><li class=\"theme-wp-block gb-responsive-671587-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Titlurile nu trebuie s\u0103 con\u021bin\u0103 caractere decorative, cum ar fi ~ ! * $ ? _ ~ { } # < > | * ; ^ \u00ac \u00a6<\/li><li class=\"theme-wp-block gb-responsive-443843-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Titlurile trebuie s\u0103 con\u021bin\u0103 informa\u021bii care ajut\u0103 la identificarea produsului, cum ar fi &#8220;\u00eenc\u0103l\u021b\u0103minte de drume\u021bie&#8221; sau &#8220;umbrela.&#8221;<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-505872-identifier\"><a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/YTR6SYGFA5E3EQC\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Alte cerin\u021be \u0219i sfaturi de la Amazon privind numele produselor<\/a> le pute\u021bi g\u0103si direct pe paginile de ajutor din Seller Central.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-268948-identifier\">Descrieri de produs \u0219i puncte de enumerare<\/h3><div class=\"wp-block-image gb-responsive-19730-identifier\"><figure class=\"theme-wp-block aligncenter size-large\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142649\/verkaufen-amazon.jpeg\" alt=\"V\u00e2nzarea pe Amazon: Afacerea trebuie s\u0103 fie optimizat\u0103 constant.\" class=\"wp-image-7781\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142649\/verkaufen-amazon-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142649\/verkaufen-amazon-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142649\/verkaufen-amazon.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-58708-identifier\">Descrierea produsului permite o prezentare detaliat\u0103 a produsului oferit sub form\u0103 de text continuu. Aici, v\u00e2nz\u0103torii pot oferi informa\u021bii generale despre produc\u0103tor sau marc\u0103, precum \u0219i informa\u021bii despre stil sau procesul de fabrica\u021bie.<\/p><p class=\"theme-wp-block gb-responsive-643502-identifier\">Utiliza\u021bi c\u00e2mpul pentru a descrie articolele dvs. mai detaliat \u0219i pentru a distinge produsul de oferte similare. Aici ave\u021bi ocazia s\u0103 descrie\u021bi caracteristicile unice ale produsului, inclusiv marca, materialul, potrivirea etc. Asigura\u021bi-v\u0103 c\u0103 scrie\u021bi propozi\u021bii complete \u0219i nu v\u0103 limita\u021bi doar la puncte de enumerare.<\/p><p class=\"theme-wp-block gb-responsive-183014-identifier\">Aceasta nu \u00eenseamn\u0103, totu\u0219i, c\u0103 nu ar trebui s\u0103 folosi\u021bi puncte de enumerare. Punctele de enumerare sunt relevante pentru SEO \u0219i sunt adesea printre primele lucruri care atrag aten\u021bia poten\u021bialilor clien\u021bi. Aceast\u0103 realitate este, de asemenea, recunoscut\u0103 de algoritmul Amazon, care evalueaz\u0103 punctele de enumerare ca fiind importante.<\/p><p class=\"theme-wp-block gb-responsive-223332-identifier\">\u00cen Seller Central \u2013 \u00een sec\u021biunea &#8220;Descriere&#8221; \u2013 pute\u021bi introduce punctele de enumerare ale produselor dvs. ca atribut. Acestea vor fi afi\u0219ate ca puncte de enumerare sub titlu \u0219i pre\u021b.<\/p><p class=\"theme-wp-block gb-responsive-210217-identifier\">Ghiduri de stil Amazon foarte detaliate <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/G1641?language=de_DE&amp;ref=efph_G1641_cont_200390640\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pentru diferite pagini de detalii ale produselor le g\u0103si\u021bi aici<\/a>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-88967-identifier\">Imagini de produs<\/h3><p class=\"theme-wp-block gb-responsive-592265-identifier\">Imaginile de produs sunt extrem de importante dac\u0103 dori\u021bi s\u0103 vinde\u021bi cu succes pe Amazon. Acestea apar \u00een rezultatele c\u0103ut\u0103rii \u0219i sunt, printre altele, responsabile pentru o rat\u0103 de clic mai mare a paginilor de detalii ale produselor dvs.<\/p><p class=\"theme-wp-block gb-responsive-74466-identifier\">Fiecare pagin\u0103 de detalii din <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/aveti-un-magazin-amazon-cum-sa-deschideti-un-cont-de-vanzator-pe-amazon-ghid-pas-cu-pas\/\">magazinul Amazon<\/a> trebuie s\u0103 aib\u0103 cel pu\u021bin o imagine a produsului. Cu toate acestea, Amazon recomand\u0103 s\u0103 oferi\u021bi \u0219ase imagini \u0219i un videoclip pentru fiecare pagin\u0103 de produs. Cu ajutorul unor imagini bune, poten\u021bialii cump\u0103r\u0103tori pot recunoa\u0219te mult mai u\u0219or produsul \u0219i pot decide dac\u0103 doresc s\u0103-l cumpere sau nu.<\/p><p class=\"theme-wp-block gb-responsive-151633-identifier\">Conform Amazon, imaginile de produs trebuie s\u0103 fie clare, informative \u0219i atr\u0103g\u0103toare. Prima imagine de pe pagina de detalii a produsului este &#8220;imaginea principal\u0103&#8221;. Aceasta este afi\u0219at\u0103 clien\u021bilor \u00een rezultatele c\u0103ut\u0103rii. Imaginea principal\u0103 trebuie s\u0103 arate doar produsul pe un fundal alb. Imaginile suplimentare ar trebui s\u0103 arate produsul \u00een utilizare sau \u00eentr-un mediu, din diferite unghiuri \u0219i \u00een diferite detalii.<\/p><p class=\"theme-wp-block gb-responsive-873385-identifier\">Ghiduri detaliate pentru imaginile de produs le g\u0103si\u021bi \u00een ghidurile de stil din linkul de mai sus sau <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/help.html?itemID=1881&amp;ref=efph_1881_cont_G2\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aici<\/a>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-501441-identifier\">Cuvinte cheie relevante<\/h3><p class=\"theme-wp-block gb-responsive-884295-identifier\">Cuvintele cheie relevante (Keywords) nu pot fi incluse doar pe o pagin\u0103 de detalii a produsului \u00een numele produsului, \u00een descriere sau \u00een punctele de enumerare. De asemenea, pute\u021bi introduce cuvinte cheie \u00een backend \u0219i astfel s\u0103 sugera\u021bi Amazon pentru ce termeni de c\u0103utare ar trebui s\u0103 se claseze list\u0103rile dvs.<\/p><p class=\"theme-wp-block gb-responsive-111179-identifier\">Atunci c\u00e2nd optimiza\u021bi cuvintele cheie, trebuie s\u0103 ave\u021bi grij\u0103 s\u0103 nu dep\u0103\u0219i\u021bi num\u0103rul maxim permis de 249 de caractere. Asigura\u021bi-v\u0103 c\u0103 evita\u021bi repetarea cuvintelor. Pute\u021bi folosi cratime pentru a combina diferite varia\u021bii ale unui cuv\u00e2nt cheie.<\/p><p class=\"theme-wp-block gb-responsive-985104-identifier\">Alte sfaturi utile pentru SEO pe Amazon le g\u0103si\u021bi aici:<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-627747-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/gasirea-introducerea-si-optimizarea-termenilor-de-cautare-din-backend-ul-amazon-iata-cum\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142905\/amazon-suchbegriffe-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Bei Amazon k\u00f6nnen Suchbegriffe im Backend eingetragen werden.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/gasirea-introducerea-si-optimizarea-termenilor-de-cautare-din-backend-ul-amazon-iata-cum\/\">G\u0103sirea, introducerea \u0219i optimizarea termenilor de c\u0103utare din backend-ul Amazon \u2013 Iat\u0103 cum!<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">V\u00e2nz\u0103torii de m\u0103rfuri pure au parte mai rar de acest lucru, \u00een schimb, v\u00e2nz\u0103torii de Private Label se pot ocupa de noi ASIN-uri: de cuvintele cheie. Mul\u021bi se g\u00e2ndesc imediat la optimizarea titlului produsului \u0219i a descrierii pe pagina produsului, \u00eens\u0103 pentr&#8230;<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-126492-identifier\">Alege\u021bi categoriile de produse corecte<\/h3><p class=\"theme-wp-block gb-responsive-78655-identifier\">Alegerea categoriei de produs corecte determin\u0103, printre altele, rangul de v\u00e2nzare pe care articolele dvs. \u00eel vor avea \u00een categoriile respective. Cele mai bune ranguri de v\u00e2nzare apar \u00een listele respective de bestselleri, motiv pentru care o alegere \u00een\u021beleapt\u0103 a categoriei potrivite este extrem de important\u0103.<\/p><p class=\"theme-wp-block gb-responsive-388132-identifier\">Dac\u0103 un produs este listat \u00een mai multe categorii, acesta are un num\u0103r corespunz\u0103tor de ranguri de v\u00e2nzare. De exemplu, m\u0103tura Vileda nu are doar rangul nr. 922 \u00een categoria &#8220;Buc\u0103t\u0103rie, gospod\u0103rie \u0219i locuin\u021b\u0103&#8221;, ci \u0219i nr. 1 \u00een categoria &#8220;M\u0103turi&#8221; \u0219i &#8220;Dispozitive de m\u0103turat&#8221;, precum \u0219i rangul nr. 2 \u00een categoria &#8220;Seturi de lopat\u0103 \u0219i m\u0103tur\u0103&#8221;. Prin urmare, acesta se vinde mai frecvent \u00een compara\u021bie cu toate celelalte produse din cele trei categorii. Rangul de v\u00e2nzare \u00eel g\u0103si\u021bi \u00een descrierea produsului sub denumirea Rang bestseller:<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-629733-identifier\"><img decoding=\"async\" width=\"941\" height=\"565\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130347\/bei-amazon-verkaufen-ranglisten-1.png\" alt=\"v\u00e2nzarea pe amazon - liste de ranguri\" class=\"wp-image-52633\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130347\/bei-amazon-verkaufen-ranglisten-1-407x244.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130347\/bei-amazon-verkaufen-ranglisten-1-768x461.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130347\/bei-amazon-verkaufen-ranglisten-1-844x507.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130347\/bei-amazon-verkaufen-ranglisten-1.png 941w\" sizes=\"(max-width: 941px) 100vw, 941px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-491147-identifier\">Aici g\u0103si\u021bi o prezentare general\u0103 a <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/G200332540?language=de_DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">categoriilor actuale de produse pe Amazon<\/a>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-312145-identifier\">Variante de produs<\/h3><p class=\"theme-wp-block gb-responsive-457506-identifier\">Verifica\u021bi dac\u0103 pute\u021bi oferi un produs cu diferite variante. Tricoul poate fi v\u00e2ndut pe Amazon \u00een dimensiunile S, M \u0219i L, precum \u0219i \u00een culorile albastru \u0219i ro\u0219u. Cei care folosesc variante de produs nu doar c\u0103 se adreseaz\u0103 unui public \u021bint\u0103 mai larg, dar pot beneficia \u0219i de avantaje suplimentare, cum ar fi feedback consolidat. \u00cen plus, acest lucru economise\u0219te mult\u0103 munc\u0103 v\u00e2nz\u0103torului. \u00cen loc s\u0103 creeze o pagin\u0103 de produs separat\u0103 pentru fiecare culoare a tricoului, ace\u0219tia pot pur \u0219i simplu s\u0103 asocieze variantele ca subcategorii ale unei pagini principale.<\/p><p class=\"theme-wp-block gb-responsive-166679-identifier\">For\u021barea artificial\u0103 a variantelor de produs nu este doar inutil\u0103, ci este explicit interzis\u0103. O rochie nu este o variant\u0103 de produs a unui tricou cu acela\u0219i design. <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/crearea-variatiilor-de-produse-pe-amazon-cum-functioneaza-si-de-ce-ar-trebui-sa-te-concentrezi-pe-acest-lucru\/\">Afla\u021bi aici cum \u0219i unde pute\u021bi crea variante de produs!<\/a><\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-188872-identifier\">Identificatori de produs (GTIN)<\/h3><p class=\"theme-wp-block gb-responsive-924693-identifier\">\u00cen cele mai multe categorii, trebuie s\u0103 atribui\u021bi identificatori de produs (GTIN) produselor dvs. pentru a crea pagini sau oferte noi de produse. GTIN-ul permite legarea ofertelor de produse care sunt deja prezente \u00een catalogul Amazon. Acest lucru asigur\u0103 c\u0103 paginile de produs corecte sunt \u00eentre\u021binute.<\/p><p class=\"theme-wp-block gb-responsive-888821-identifier\"><a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/G200211450?language=de_DE&amp;ref=efph_G200211450_cont_200426310\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Informa\u021bii detaliate despre GTIN-uri<\/a> le g\u0103si\u021bi pe paginile Amazon Seller Central.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-437137-identifier\">Cum s\u0103 expedia\u021bi bunurile dvs. pe Amazon<\/h2><p class=\"theme-wp-block gb-responsive-925590-identifier\">Oricine dore\u0219te s\u0103-\u0219i v\u00e2nd\u0103 produsele pe Amazon trebuie s\u0103 decid\u0103 cum va avea loc gestionarea \u00eendeplinirii comenzilor. Acest lucru include toate etapele, de la stocare la expediere, p\u00e2n\u0103 la gestionarea retururilor \u0219i serviciul pentru clien\u021bi. Urm\u0103toarele op\u021biuni sunt disponibile pentru dvs.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-741674-identifier\">FBA = \u00cendeplinirea de c\u0103tre Amazon<\/h3><p class=\"theme-wp-block gb-responsive-566369-identifier\">Cu <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/brexit-amazon-fba-opreste-transferurile-de-inventar-intre-ue-si-regatul-unit-iata-ce-pot-face-comerciantii\/\">\u00cendeplinirea de c\u0103tre Amazon (FBA)<\/a>, gigantul online \u0219i-a perfec\u021bionat procesele de-a lungul decadelor pentru a oferi experien\u021ba perfect\u0103 pentru clien\u021bi. Pute\u021bi beneficia de aceast\u0103 cuno\u0219tin\u021b\u0103 externaliz\u00e2nd gestionarea \u00eendeplinirii comenzilor c\u0103tre Amazon.<\/p><p class=\"theme-wp-block gb-responsive-112007-identifier\">Portofoliul de servicii al programului FBA include urm\u0103toarele puncte:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-301264-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-996077-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Stocare<\/li><li class=\"theme-wp-block gb-responsive-262459-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Preg\u0103tirea \u0219i ambalarea bunurilor<\/li><li class=\"theme-wp-block gb-responsive-12760-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Expediere<\/li><li class=\"theme-wp-block gb-responsive-236916-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Serviciul pentru clien\u021bi<\/li><li class=\"theme-wp-block gb-responsive-486742-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Gestionarea retururilor<\/li><li class=\"theme-wp-block gb-responsive-246912-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Starea Amazon Prime<\/li><li class=\"theme-wp-block gb-responsive-680701-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Posibilitate imediat\u0103 de a ob\u021bine Buy Box<\/li><li class=\"theme-wp-block gb-responsive-347526-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Posibilitate de interna\u021bionalizare cu expediere Pan-EU<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-664586-identifier\">Ca v\u00e2nz\u0103tor, sunte\u021bi &#8220;doar&#8221; responsabil pentru a trimite bunurile dvs. la un centru de logistic\u0103 Amazon. De acum \u00eenainte, Amazon va ambala \u0219i va expedia pentru dvs.<\/p><p class=\"theme-wp-block gb-responsive-898730-identifier\">A\u0219a cum pute\u021bi observa din list\u0103, un avantaj important al FBA este c\u0103 v\u0103 permite s\u0103 ob\u021bine\u021bi statutul Prime pentru produsele pe care le vinde\u021bi. V\u00e2nz\u0103torii care v\u00e2nd pe Amazon cu FBM nu primesc eticheta Prime. Mul\u021bi clien\u021bi caut\u0103 \u00een mod special produse Prime pe Amazon. Acest lucru le garanteaz\u0103 o livrare rapid\u0103, precum \u0219i un serviciu bun pentru clien\u021bi, \u00een cazul \u00een care ceva nu decurge f\u0103r\u0103 probleme.<\/p><p class=\"theme-wp-block gb-responsive-573953-identifier\">C\u00e2nd alege\u021bi livrarea, ar trebui s\u0103 fi\u021bi con\u0219tien\u021bi c\u0103 FBA nu este potrivit pentru toate bunurile. Cu FBA, sunte\u021bi restric\u021bionat at\u00e2t \u00een pre\u021b, c\u00e2t \u0219i \u00een dimensiunea articolelor de expediat. \u00cen plus, produsele care ar putea r\u0103m\u00e2ne mai mult timp \u00een depozitul Amazon nu sunt potrivite. Pia\u021ba percepe taxe &#8220;de penalizare&#8221; mari pentru acest lucru. Exist\u0103, de asemenea, restric\u021bii pentru anumite produse, <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/G200140860?language=de_DE&amp;ref=efph_G200140860_cont_GUH6FA4XSJ2LZFLY\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">care nu sunt acceptate de Amazon ca bunuri FBA<\/a>.<\/p><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"PGlmcmFtZSB0aXRsZT0iQW1hem9uIEZCQS1Lb3N0ZW46IFNvIGJlcmVjaG5ldCBJaHIgZGllIEZCQS1HZWLDvGhyZW4gcmljaHRpZyEiIHdpZHRoPSI1MDAiIGhlaWdodD0iMjgxIiBzcmM9Imh0dHBzOi8vd3d3LnlvdXR1YmUuY29tL2VtYmVkLzhpdTA2M3hqVEpNP2ZlYXR1cmU9b2VtYmVkIiBmcmFtZWJvcmRlcj0iMCIgYWxsb3c9ImFjY2VsZXJvbWV0ZXI7IGF1dG9wbGF5OyBjbGlwYm9hcmQtd3JpdGU7IGVuY3J5cHRlZC1tZWRpYTsgZ3lyb3Njb3BlOyBwaWN0dXJlLWluLXBpY3R1cmU7IHdlYi1zaGFyZSIgcmVmZXJyZXJwb2xpY3k9InN0cmljdC1vcmlnaW4td2hlbi1jcm9zcy1vcmlnaW4iIGFsbG93ZnVsbHNjcmVlbj48L2lmcmFtZT4=\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div><\/div>\n<\/div><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-132135-identifier\">FBM = \u00cendeplinirea de c\u0103tre comerciant<\/h3><p class=\"theme-wp-block gb-responsive-388915-identifier\">Corespondentul livr\u0103rii prin Amazon este FBM, \u00cendeplinerea de c\u0103tre comerciant, ceea ce \u00eenseamn\u0103 c\u0103 livrarea este efectuat\u0103 de v\u00e2nz\u0103tor. La FBM, v\u00e2nz\u0103torul online se ocup\u0103 de ambalarea \u0219i expedierea bunurilor c\u0103tre client, este responsabil pentru stoc \u0219i ia toate deciziile referitoare la gestionarea retururilor \u0219i serviciul pentru clien\u021bi.<\/p><p class=\"theme-wp-block gb-responsive-364820-identifier\">Sfatul nostru pentru cei care doresc s\u0103 devin\u0103 v\u00e2nz\u0103tori pe Amazon: \u00cendeplinerea de c\u0103tre comerciant este potrivit\u0103 \u00een special pentru bunuri voluminoase, pentru articole care ar putea s\u0103 nu fie v\u00e2ndute o perioad\u0103 mai lung\u0103, precum \u0219i pentru produse de ni\u0219\u0103 \u0219i articole unice.<\/p><p class=\"theme-wp-block gb-responsive-451194-identifier\">Aceast\u0103 op\u021biune de livrare are un dezavantaj semnificativ: Dac\u0103 un produs este v\u00e2ndut \u0219i de v\u00e2nz\u0103torii FBA, v\u00e2nz\u0103torii FBM au \u0219anse mai mici de a c\u00e2\u0219tiga Buy Box \u2013 adesea, indiferent de pre\u021b. \u00cen plus, v\u00e2nz\u0103torii FBM nu primesc un banner Prime \u0219i, prin urmare, ar putea pierde cump\u0103r\u0103torii Prime, deoarece ace\u0219tia caut\u0103 adesea produse potrivite pentru FBA.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-76707-identifier\">Prime by Seller<\/h3><p class=\"theme-wp-block gb-responsive-829490-identifier\">Din 2016, Amazon ofer\u0103 programul &#8220;Prime by Seller&#8221;. Cu aceast\u0103 metod\u0103 de livrare, v\u00e2nz\u0103torii care au propriile depozite \u0219i doresc s\u0103 gestioneze livrarea singuri au posibilitatea de a ob\u021bine eticheta Prime.<\/p><p class=\"theme-wp-block gb-responsive-895990-identifier\">Pentru a participa la Prime by Seller, v\u00e2nz\u0103torii trebuie s\u0103 demonstreze o performan\u021b\u0103 excelent\u0103 a v\u00e2nz\u0103torului. Rata de livrare la timp trebuie s\u0103 fie de cel pu\u021bin 99%, iar rata de anulare trebuie s\u0103 fie sub un procent. Acestea sunt, de asemenea, criterii importante pentru a putea c\u00e2\u0219tiga Buy Box. Cu logo-ul Prime, v\u00e2nz\u0103torul se angajeaz\u0103 s\u0103 ofere livrarea bunurilor \u00een Germania \u00een termen de 24 de ore \u0219i \u00een Austria \u00een termen de 48 de ore, f\u0103r\u0103 costuri suplimentare pentru clien\u021bii Prime.<\/p><p class=\"theme-wp-block gb-responsive-926092-identifier\">Amazon furnizeaz\u0103 singur etichetele de livrare \u0219i determin\u0103 furnizorul de servicii de livrare. Acest lucru poate duce la costuri de livrare semnificativ mai mari dec\u00e2t dac\u0103 livrarea ar fi determinat\u0103 de v\u00e2nz\u0103tor. \u00cen acela\u0219i timp, Amazon se ocup\u0103 de serviciul pentru clien\u021bi \u0219i ia astfel decizia c\u00e2nd este necesar\u0103 o returnare.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-638020-identifier\">Ce taxe se aplic\u0103 la v\u00e2nzarea pe Amazon?<\/h2><p class=\"theme-wp-block gb-responsive-683919-identifier\">Un lucru este clar: F\u0103r\u0103 o analiz\u0103 precis\u0103 a costurilor, nu este posibil s\u0103 prezice\u021bi c\u0103 ave\u021bi nevoie de suma X pentru a putea vinde, de exemplu, pe Amazon. Mai degrab\u0103, este vorba despre o serie de decizii care trebuie luate de la caz la caz.<\/p><p class=\"theme-wp-block gb-responsive-240131-identifier\">Este clar: Nimic nu este gratuit, iar gigantul online nu v\u0103 ofer\u0103 nimic. C\u00e2nd vinde\u021bi pe Amazon, <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/help.html?itemID=GYND54PM5WB84UM&amp;language=de_DE&amp;ref=efph_GYND54PM5WB84UM_cont_G200336920\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">apar costuri<\/a> asociate cu livrarea bunurilor dvs. c\u0103tre clien\u021bii Amazon. Dar la ce ar trebui s\u0103 fi\u021bi aten\u021bi atunci c\u00e2nd calcula\u021bi taxele pentru afacerea dvs. pe Amazon?<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-781139-identifier\">Taxe de abonament<\/h3><p class=\"theme-wp-block gb-responsive-378040-identifier\">Taxele de abonament sunt taxele pe care le pl\u0103ti\u021bi pentru planul dvs. de v\u00e2nzare. Amazon ofer\u0103 dou\u0103 planuri \u2013 <a href=\"\">&#8220;Profesional&#8221; \u0219i &#8220;Individual&#8221;<\/a>.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-288941-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-662442-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pentru planul de v\u00e2nzare Profesional, se aplic\u0103 o tax\u0103 fix\u0103 de 39 de euro pe lun\u0103, plus TVA. Nu se percepe o tax\u0103 de v\u00e2nzare per articol.<\/li><li class=\"theme-wp-block gb-responsive-527371-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pentru planul de v\u00e2nzare Individual, se percepe o tax\u0103 de 0,99 euro per articol v\u00e2ndut. Nu exist\u0103 taxe lunare. Acest plan este util dac\u0103 se v\u00e2nd mai pu\u021bin de 40 de articole pe lun\u0103.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-801738-identifier\">Taxe de v\u00e2nzare<\/h3><p class=\"theme-wp-block gb-responsive-126566-identifier\">Pentru fiecare v\u00e2nzare se percepe o comision, indiferent de planul ales. Aceasta depinde de categorie \u0219i de \u021bara de v\u00e2nzare. Taxele procentuale de v\u00e2nzare ale Amazon \u00een Germania variaz\u0103 \u00eentre 5% \u0219i 20% \u0219i se bazeaz\u0103 pe pre\u021bul total de v\u00e2nzare \u2013 adic\u0103, pre\u021bul final plus livrarea \u0219i ambalarea pentru cadou.<\/p><p class=\"theme-wp-block gb-responsive-842750-identifier\">Aici g\u0103si\u021bi o <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/help.html?itemID=GYND54PM5WB84UM&amp;language=de_DE&amp;ref=efph_GYND54PM5WB84UM_cont_G200336920\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">defalcare a taxelor de v\u00e2nzare<\/a>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-542547-identifier\">Taxe de livrare<\/h3><p class=\"theme-wp-block gb-responsive-711893-identifier\">Dac\u0103 trimite\u021bi articolele dvs. prin \u00cendeplinirea de c\u0103tre Amazon, Amazon percepe costuri de livrare \u00een func\u021bie de categoria produsului \u0219i de dimensiunea articolului. Taxele FBA de la Amazon au fost ajustate ultima dat\u0103 pe 31 martie 2022. Aici g\u0103si\u021bi o defalcare detaliat\u0103 a pre\u021burilor actuale pentru toate pie\u021bele europene Amazon \u00een limbile:<\/p><p class=\"theme-wp-block gb-responsive-469872-identifier\"><a href=\"https:\/\/m.media-amazon.com\/images\/G\/02\/selldot\/migration\/2021\/Rate-Cards\/210616-FBA-Rate-Card-DE.pdf?initialSessionID=259-9182667-9372568&amp;ld=ELDEFBA-sellercentral.amazon.de&amp;ldStackingCodes=SEDESOAAdGog_14826461415_133543710411_kwd-424399581570_e_549394054772_c_sig-CjwKCAjwiY6MBhBqEiwARFSCPuUrWO4bnZSlZHTximdISe5NkElsSoqzlBHzXNsrh_1R9M6-VmzXOhoC0IwQAvD_BwE_asret_%3ENSGoogle%3EELDEFBA-sellercentral.amazon.de\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon.de (DE) \u203a<\/a><\/p><p class=\"theme-wp-block gb-responsive-913203-identifier\"><a href=\"https:\/\/m.media-amazon.com\/images\/G\/02\/selldot\/migration\/2021\/Rate-Cards\/210616-FBA-Rate-Card-UK.pdf?initialSessionID=259-9182667-9372568&amp;ld=ELDEFBA-sellercentral.amazon.de&amp;ldStackingCodes=SEDESOAAdGog_14826461415_133543710411_kwd-424399581570_e_549394054772_c_sig-CjwKCAjwiY6MBhBqEiwARFSCPuUrWO4bnZSlZHTximdISe5NkElsSoqzlBHzXNsrh_1R9M6-VmzXOhoC0IwQAvD_BwE_asret_%3ENSGoogle%3EELDEFBA-sellercentral.amazon.de\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon.co.uk (EN) \u203a<\/a><\/p><p class=\"theme-wp-block gb-responsive-750201-identifier\"><a href=\"https:\/\/m.media-amazon.com\/images\/G\/02\/selldot\/migration\/2021\/Rate-Cards\/210616-FBA-Rate-Card-FR.pdf?initialSessionID=259-9182667-9372568&amp;ld=ELDEFBA-sellercentral.amazon.de&amp;ldStackingCodes=SEDESOAAdGog_14826461415_133543710411_kwd-424399581570_e_549394054772_c_sig-CjwKCAjwiY6MBhBqEiwARFSCPuUrWO4bnZSlZHTximdISe5NkElsSoqzlBHzXNsrh_1R9M6-VmzXOhoC0IwQAvD_BwE_asret_%3ENSGoogle%3EELDEFBA-sellercentral.amazon.de\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon.fr (FR) \u203a<\/a><\/p><p class=\"theme-wp-block gb-responsive-672136-identifier\"><a href=\"https:\/\/m.media-amazon.com\/images\/G\/02\/selldot\/migration\/2021\/Rate-Cards\/210616-FBA-Rate-Card-IT.pdf?initialSessionID=259-9182667-9372568&amp;ld=ELDEFBA-sellercentral.amazon.de&amp;ldStackingCodes=SEDESOAAdGog_14826461415_133543710411_kwd-424399581570_e_549394054772_c_sig-CjwKCAjwiY6MBhBqEiwARFSCPuUrWO4bnZSlZHTximdISe5NkElsSoqzlBHzXNsrh_1R9M6-VmzXOhoC0IwQAvD_BwE_asret_%3ENSGoogle%3EELDEFBA-sellercentral.amazon.de\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon.it (IT) \u203a<\/a><\/p><p class=\"theme-wp-block gb-responsive-349876-identifier\"><a href=\"https:\/\/m.media-amazon.com\/images\/G\/02\/selldot\/migration\/2021\/Rate-Cards\/210602-FBA-Rate-Card-ES.pdf?initialSessionID=257-4059888-4165758&amp;ld=SEDEFBAAdGog_9132760316_121669492969_kwd-https:\/\/m.media-amazon.com\/images\/G\/02\/selldot\/migration\/2021\/Rate-Cards\/210616-FBA-Rate-Card-ES.pdf?initialSessionID=259-9182667-9372568&amp;ld=ELDEFBA-sellercentral.amazon.de&amp;ldStackingCodes=SEDESOAAdGog_14826461415_133543710411_kwd-424399581570_e_549394054772_c_sig-CjwKCAjwiY6MBhBqEiwARFSCPuUrWO4bnZSlZHTximdISe5NkElsSoqzlBHzXNsrh_1R9M6-VmzXOhoC0IwQAvD_BwE_asret_%3ENSGoogle%3EELDEFBA-sellercentral.amazon.de\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon.es (ES) \u203a<\/a><\/p><p class=\"theme-wp-block gb-responsive-583045-identifier\"><a href=\"https:\/\/m.media-amazon.com\/images\/G\/02\/selldot\/migration\/2021\/Rate-Cards\/210616-FBA-Rate-Card-NL.pdf?initialSessionID=259-9182667-9372568&amp;ld=ELDEFBA-sellercentral.amazon.de&amp;ldStackingCodes=SEDESOAAdGog_14826461415_133543710411_kwd-424399581570_e_549394054772_c_sig-CjwKCAjwiY6MBhBqEiwARFSCPuUrWO4bnZSlZHTximdISe5NkElsSoqzlBHzXNsrh_1R9M6-VmzXOhoC0IwQAvD_BwE_asret_%3ENSGoogle%3EELDEFBA-sellercentral.amazon.de\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon.nl (NL) \u203a<\/a><\/p><p class=\"theme-wp-block gb-responsive-233295-identifier\"><a href=\"https:\/\/m.media-amazon.com\/images\/G\/02\/selldot\/migration\/2021\/Rate-Cards\/210616-FBA-Rate-Card-PL.pdf?initialSessionID=259-9182667-9372568&amp;ld=ELDEFBA-sellercentral.amazon.de&amp;ldStackingCodes=SEDESOAAdGog_14826461415_133543710411_kwd-424399581570_e_549394054772_c_sig-CjwKCAjwiY6MBhBqEiwARFSCPuUrWO4bnZSlZHTximdISe5NkElsSoqzlBHzXNsrh_1R9M6-VmzXOhoC0IwQAvD_BwE_asret_%3ENSGoogle%3EELDEFBA-sellercentral.amazon.de\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon.pl (PL)<\/a><\/p><p class=\"theme-wp-block gb-responsive-29229-identifier\"><a href=\"https:\/\/m.media-amazon.com\/images\/G\/02\/selldot\/migration\/2021\/Rate-Cards\/210616-FBA-Rate-Card-SV.pdf?initialSessionID=259-9182667-9372568&amp;ld=ELDEFBA-sellercentral.amazon.de&amp;ldStackingCodes=SEDESOAAdGog_14826461415_133543710411_kwd-424399581570_e_549394054772_c_sig-CjwKCAjwiY6MBhBqEiwARFSCPuUrWO4bnZSlZHTximdISe5NkElsSoqzlBHzXNsrh_1R9M6-VmzXOhoC0IwQAvD_BwE_asret_%3ENSGoogle%3EELDEFBA-sellercentral.amazon.de\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon.se (SV)<\/a><\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-804983-identifier\">Costuri suplimentare<\/h3><p class=\"theme-wp-block gb-responsive-477698-identifier\">Indiferent de metoda de livrare pe care o alege\u021bi, pot ap\u0103rea taxe suplimentare.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-457228-identifier\">Tax\u0103 de procesare pentru return\u0103ri<\/h4><p class=\"theme-wp-block gb-responsive-460324-identifier\">C\u00e2nd oferi\u021bi clien\u021bilor dvs. o returnare pentru comenzi deja pl\u0103tite, primi\u021bi de la Amazon taxa procentual\u0103 de v\u00e2nzare, minus o tax\u0103 de procesare de 5 euro sau, dac\u0103 este mai mic\u0103, 20% din taxa procentual\u0103 de v\u00e2nzare.<\/p><p class=\"theme-wp-block gb-responsive-686788-identifier\"><strong>Exemplu de calcul:<\/strong><\/p><p class=\"theme-wp-block gb-responsive-383003-identifier\">\u00cei returna\u021bi unui client pre\u021bul total de v\u00e2nzare de 20 de euro pentru un articol cu o tax\u0103 procentual\u0103 de v\u00e2nzare de 7%. Taxa de procesare pentru return\u0103ri este de 0,28 \u20ac (20,00 \u20ac x 7% tax\u0103 procentual\u0103 de v\u00e2nzare = 1,40 \u20ac).<\/p><p class=\"theme-wp-block gb-responsive-409947-identifier\">1,40 \u20ac (tax\u0103 de v\u00e2nzare) &#8211; 0,28 \u20ac (tax\u0103 de procesare pentru return\u0103ri) = 1,12 \u20ac (returnare de la Amazon)<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-385313-identifier\">Publicitate Amazon<\/h4><p class=\"theme-wp-block gb-responsive-677753-identifier\">Cu Amazon Ads, pute\u021bi prezenta articolele sau marca dvs. at\u00e2t pe site-urile Amazon, c\u00e2t \u0219i pe platforme externe. Amazon ofer\u0103 formate de publicitate de la Produse Sponsorizate sau M\u0103rci Sponsorizate p\u00e2n\u0103 la anun\u021buri Display \u0219i Video, precum \u0219i magazine personalizate cu mai multe pagini. Acest lucru permite plasarea produselor chiar \u0219i peste bestseller-urile actuale. V\u00e2nz\u0103torii pot crea campanii publicitare \u021bintite \u0219i pot promova propriile oferte sub anumite cuvinte cheie, produse \u0219i categorii.<\/p><p class=\"theme-wp-block gb-responsive-358030-identifier\">Publicitatea este op\u021bional\u0103, dar este recomandat\u0103 \u00een special pentru v\u00e2nz\u0103torii de m\u0103rci proprii, pentru a cre\u0219te notorietatea m\u0103rcii, a stimula v\u00e2nz\u0103rile \u0219i a ob\u021bine rapid evalu\u0103ri sau a \u00eembun\u0103t\u0103\u021bi clasamentul organic.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-449788-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/publicitate-pe-amazon-in-2025-tot-ce-trebuie-sa-stii\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-advertising-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"amazon advertising\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/publicitate-pe-amazon-in-2025-tot-ce-trebuie-sa-stii\/\">Publicitate pe Amazon \u00een 2025 \u2013 Tot ce trebuie s\u0103 \u0219tii<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">De\u0219i configurarea unui magazin Amazon este u\u0219oar\u0103, atragerea aten\u021biei asupra produsului t\u0103u necesit\u0103 r\u0103bdare. Este dificil s\u0103 ob\u021bii aten\u021bia necesar\u0103 pentru a genera v\u00e2nz\u0103ri c\u00e2nd exist\u0103 at\u00e2t de mul\u021bi comercian\u021bi care \u00eencearc\u0103 s\u0103 v\u00e2nd\u0103 acela\u0219i articol. Drept &#8230;<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-874007-identifier\">Cum s\u0103 vinde\u021bi interna\u021bional pe Amazon<\/h2><p class=\"theme-wp-block gb-responsive-99538-identifier\">Unul dintre cele mai mari avantaje ale Amazon este c\u0103 oricine poate <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/comert-electronic-transfrontalier-cu-amazon-cum-sa-reusesti-in-vanzarile-internationale\/\">vinde relativ simplu pe mai multe pie\u021be interna\u021bionale cu un singur profil de v\u00e2nz\u0103tor<\/a>. Acest lucru genereaz\u0103 rapid o acoperire mai mare \u0219i cre\u0219te v\u00e2nz\u0103rile. Pie\u021bele europene singure ofer\u0103 milioane de clien\u021bi poten\u021biali suplimentari.<\/p><p class=\"theme-wp-block gb-responsive-151666-identifier\">Cu toate acestea, exist\u0103 \u0219i c\u00e2teva provoc\u0103ri. Pe l\u00e2ng\u0103 particularit\u0103\u021bile birocratice, pagina produsului trebuie adaptat\u0103 la noua pia\u021b\u0103. Pe l\u00e2ng\u0103 simpla traducere, ar trebui s\u0103 se \u021bin\u0103 cont \u0219i de faptul c\u0103 anumite culori sau mijloace stilistice au o semnifica\u021bie complet diferit\u0103 \u00een alte \u021b\u0103ri dec\u00e2t, de exemplu, \u00een Germania. Asigura\u021bi-v\u0103, a\u0219adar, c\u0103 apela\u021bi la suport profesional.<\/p><p class=\"theme-wp-block gb-responsive-12357-identifier\">Prin programul Fulfillment by Amazon Pan-EU, livrarea, stocarea \u0219i serviciul pentru clien\u021bi sunt gestionate \u0219i \u00een spa\u021biul european \u2013 desigur, \u00eentotdeauna cu cele mai bune servicii pe care le ofer\u0103 Amazon. Ca v\u00e2nz\u0103tor, trimite\u021bi bunurile dvs. de exemplu, la un centru de logistic\u0103 \u00een Spania, iar de aici gigantul online preia responsabilitatea. Astfel, economisi\u021bi \u0219i costurile de livrare, deoarece nu trebuie s\u0103 livra\u021bi separat fiec\u0103rui client din str\u0103in\u0103tate.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-244654-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/programul-pan-eu-de-la-amazon-tot-ce-este-important-despre-livrarea-in-ue\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/03\/23140412\/pan-eu-amazon-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"pan-eu von amazon vorteile nachteile voraussetzungen\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/programul-pan-eu-de-la-amazon-tot-ce-este-important-despre-livrarea-in-ue\/\">Programul Pan-EU de la Amazon: Tot ce este important despre livrarea \u00een UE!<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Cu livrarea Pan-EU, Amazon permite expedierea \u0219i stocarea bunurilor \u00een cadrul Uniunii Europene \u00een condi\u021bii de livrare FBA mai avantajoase. Metoda de livrare este o extensie a programului FBA tradi\u021bional. Dar ce \u00eenseamn\u0103 cu adev\u0103rat s\u0103 expediem prin Pan-EU? &#8230;<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/cum-pot-vanzatorii-sa-vanda-pe-amazon-in-sua-un-ghid-scurt\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142759\/amazon-usa-verkaufen-steuern-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Wer auf Amazon in den USA verkaufen will, darf Steuern nicht au\u00dfer Acht lassen.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/cum-pot-vanzatorii-sa-vanda-pe-amazon-in-sua-un-ghid-scurt\/\">Cum pot v\u00e2nz\u0103torii s\u0103 v\u00e2nd\u0103 pe Amazon \u00een SUA? Un ghid scurt<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Am urm\u0103rit webinarul popular de pe YouTube de la quantified markets cu Till Andernach, expertul \u00een expansiunea pe Amazon.com, \u0219i rezum\u0103m pentru tine de ce efortul merit\u0103 \u0219i c\u00e2t de dificil (sau u\u0219or?) este cu adev\u0103rat s\u0103 \u00ee\u021bi extinzi afacerea Amazon \u00een Americ&#8230;<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-654884-identifier\">Publicitate pe Amazon \u2013 cum s\u0103 vinde\u021bi cu succes pe Amazon.<\/h2><p class=\"theme-wp-block gb-responsive-154746-identifier\">Publicitatea pe Amazon a devenit indispensabil\u0103. \u00cen timp ce v\u0103 pute\u021bi eviden\u021bia cu ajutorul <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/cum-sa-cresteti-vizibilitatea-produsului-cu-oferte-fulger-amazon\/\">ofertelor rapide Amazon<\/a> sau a distinc\u021biilor precum titlul de bestseller, eticheta Amazon&#8217;s Choice din alte rezultate de c\u0103utare, trebuie s\u0103 demonstra\u021bi indicatori excelen\u021bi pentru aceste op\u021biuni.<\/p><p class=\"theme-wp-block gb-responsive-142695-identifier\">Un lucru pe care trebuie s\u0103-l ave\u021bi \u00een vedere: primele patru pozi\u021bii sunt mult mai importante \u00een c\u0103utarea organic\u0103 Amazon dec\u00e2t pozi\u021biile 5 p\u00e2n\u0103 la 10. Potrivit serviciului de \u0219tiri E-Commerce Marketplace Pulse, clasamentele organice pe Amazon sunt mai pu\u021bin valoroase \u00een compara\u021bie cu anun\u021burile pl\u0103tite. Dintre primele dou\u0103zeci de oferte pe care un cump\u0103r\u0103tor le vede \u00een c\u0103utarea Amazon, doar patru sunt rezultate organice.<\/p><p class=\"theme-wp-block gb-responsive-543107-identifier\">Nu pute\u021bi evita publicitatea pe Amazon, care plaseaz\u0103 ofertele dvs. \u00een mod proeminent \u00een rezultatele c\u0103ut\u0103rii. Cu ajutorul publicit\u0103\u021bii \u021bintite, pute\u021bi aduce fie produsul dvs., fie \u00eentreaga dvs. magazin \u00een aten\u021bia cump\u0103r\u0103torilor. Totu\u0219i, re\u021bine\u021bi c\u0103 trebuie s\u0103 men\u021bine\u021bi mai \u00eent\u00e2i Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-341141-identifier\">Ave\u021bi la dispozi\u021bie op\u021biuni extinse, cum ar fi:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-114252-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-217154-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Produse Sponsorizate<\/li><li class=\"theme-wp-block gb-responsive-687423-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">M\u0103rci sponsorizate<\/li><li class=\"theme-wp-block gb-responsive-315592-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Anun\u021buri de afi\u0219are sponsorizate<\/li><li class=\"theme-wp-block gb-responsive-383983-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Magazine Amazon<\/li><li class=\"theme-wp-block gb-responsive-518936-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Materiale publicitare ale Amazon DSP (Demand Side Platform)<\/li><\/ul><\/div>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-159663-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/strong-kpis-pe-amazon-ce-spune-datele-amazon-despre-performanta-pietei-strong\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/03\/23135527\/key-performance-amazon-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"KPIs: relevant f\u00fcr Amazon Marktplatzperformance\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/strong-kpis-pe-amazon-ce-spune-datele-amazon-despre-performanta-pietei-strong\/\"><strong>KPIs pe Amazon: Ce spune datele Amazon despre performan\u021ba pie\u021bei<\/strong><\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Cu milioane de vizitatori zilnici, Amazon ofer\u0103 v\u00e2nz\u0103torilor un poten\u021bial enorm de a-\u0219i prezenta \u0219i vinde produsele. Cu toate acestea, pentru o afacere de succes, este esen\u021bial s\u0103 p\u0103stra\u021bi sub observa\u021bie principalii KPI pe Amazon. Citi\u021bi aici care sunt KPI-urile relevante pentru Amazon \u0219i cum le pute\u021bi aplica.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-seo-cum-sa-optimizati-listarea-dumneavoastra-pentru-un-clasament-optim-pe-amazon\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/07\/30103149\/amazon-seo-listing-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-seo-cum-sa-optimizati-listarea-dumneavoastra-pentru-un-clasament-optim-pe-amazon\/\">Amazon SEO: Cum s\u0103 optimiza\u021bi listarea dumneavoastr\u0103 pentru un clasament optim pe Amazon<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Probabil c\u0103 \u0219ti\u021bi asta: Oferi\u021bi un produs grozav pe Amazon, dar c\u00e2nd c\u0103uta\u021bi pe Amazon, listarea dumneavoastr\u0103 nu apare printre primele rezultate ale c\u0103ut\u0103rii. \u00cen cel mai r\u0103u caz, nu v\u0103 g\u0103si\u021bi nici m\u0103car pe pagina 1. Astfel, \u0219ansa ca acest articol s\u0103 fie cu&#8230;<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-brand-sponsorizate-cum-sa-iti-faci-marca-sa-iasa-in-evidenta-printre-mii\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140543\/amazon-sponsored-brands-ads-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Amazon Sponsored Brands Ads sind eine gute M\u00f6glichkeit, Umsatz und Markenbekanntheit zu steigern.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-brand-sponsorizate-cum-sa-iti-faci-marca-sa-iasa-in-evidenta-printre-mii\/\">Amazon Brand Sponsorizate: Cum s\u0103 \u00ee\u021bi faci marca s\u0103 ias\u0103 \u00een eviden\u021b\u0103 printre mii!<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Pe l\u00e2ng\u0103 reclamele clasice pentru produse sponsorizate, sub umbrela publicit\u0103\u021bii Amazon se ascund \u0219i anun\u021burile pentru m\u0103rci sponsorizate. Spre deosebire de multe alte formate de publicitate, aceast\u0103 form\u0103 de anun\u021b se concentreaz\u0103 nu pe un singur produs, ci&#8230;<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-154413-identifier\">Cele mai importante instrumente pentru a vinde cu succes pe Amazon<\/h2><p class=\"theme-wp-block gb-responsive-688265-identifier\">Diversitatea sarcinilor \u0219i responsabilit\u0103\u021bilor v\u00e2nz\u0103torilor Amazon prezint\u0103 mai multe provoc\u0103ri. Indiferent dac\u0103 c\u0103uta\u021bi produsul potrivit, dori\u021bi s\u0103 v\u0103 optimiza\u021bi propria ofert\u0103, dori\u021bi s\u0103 ajusta\u021bi automat pre\u021burile sau \u00eencerca\u021bi s\u0103 v\u0103 diferen\u021bia\u021bi de concuren\u021b\u0103: pentru a vinde cu succes pe Amazon, ave\u021bi la dispozi\u021bie ca v\u00e2nz\u0103tor pe Amazon sute de instrumente pentru diferite domenii.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-560330-identifier\">1. AMALYZE<\/h3><p class=\"theme-wp-block gb-responsive-379395-identifier\">Un instrument de analiz\u0103 frecvent utilizat de v\u00e2nz\u0103torii Amazon este AMALYZE. Instrumentul include, printre altele, instrumente din urm\u0103toarele domenii:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-733360-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-214147-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Cercetarea produselor, analiza \u0219i monitorizarea,<\/li><li class=\"theme-wp-block gb-responsive-85626-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Cercetarea \u0219i urm\u0103rirea cuvintelor cheie<\/li><li class=\"theme-wp-block gb-responsive-112498-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Cercetarea pie\u021bei, a ni\u0219elor \u0219i a categoriilor<\/li><li class=\"theme-wp-block gb-responsive-927839-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u0219i analizele evalu\u0103rilor<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-421421-identifier\">Astfel, cercetarea ni\u0219elor \u0219i a categoriilor poate oferi perspective interesante despre care v\u00e2nz\u0103tor vinde ce produs la ce pre\u021b pe platform\u0103, c\u00e2\u021bi utilizeaz\u0103 Fulfillment by Amazon sau cum evalu\u0103rile unui produs \u00eei influen\u021beaz\u0103 clasamentul.<\/p><p class=\"theme-wp-block gb-responsive-924850-identifier\">\u00cen plus, Amalyze evalueaz\u0103 anun\u021burile sponsorizate sau campaniile PPC. V\u00e2nz\u0103torii primesc informa\u021bii despre dac\u0103 anun\u021burile au fost de fapt afi\u0219ate poten\u021bialilor cump\u0103r\u0103tori pentru cuvintele cheie pl\u0103tite, pe ce cuvinte cheie concuren\u021bii liciteaz\u0103 pentru anun\u021burile PPC \u0219i ce cuvinte cheie ar putea fi \u00een continuare interesante pentru publicitate.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-144798-identifier\">2. Hellotax<\/h3><p class=\"theme-wp-block gb-responsive-600386-identifier\">Oricine vinde pe Amazon nu poate evita subiectul impozitelor. V\u00e2nz\u0103torii care sunt activi \u00een Europa trebuie s\u0103 se asigure \u00een primul r\u00e2nd de gestionarea corect\u0103 a TVA-ului (Taxa pe Valoarea Ad\u0103ugat\u0103). Pentru aceasta, Hellotax ofer\u0103 o solu\u021bie cuprinz\u0103toare.<\/p><p class=\"theme-wp-block gb-responsive-70637-identifier\">O software special conceput\u0103 \u0219i o echip\u0103 de consultan\u021bi fiscali din \u00eentreaga Europ\u0103 automatizeaz\u0103 \u00een mare m\u0103sur\u0103 TVA-ul (Taxa pe Valoarea Ad\u0103ugat\u0103). Exist\u0103 o versiune gratuit\u0103 a software-ului, care ofer\u0103 v\u00e2nz\u0103torilor online perspective asupra obliga\u021biilor lor fiscale \u0219i a indicatorilor relevan\u021bi. Abonamentul pl\u0103tit deblocheaz\u0103 func\u021bii suplimentare \u0219i permite gestionarea complet\u0103 a TVA-ului. Oferta de servicii include, printre altele:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-602874-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-322804-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u00cenregistr\u0103ri pentru TVA (Taxa pe Valoarea Ad\u0103ugat\u0103)<\/li><li class=\"theme-wp-block gb-responsive-333863-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Declara\u021bii periodice de TVA (Taxa pe Valoarea Ad\u0103ugat\u0103)<\/li><li class=\"theme-wp-block gb-responsive-765886-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">P\u0103strarea coresponden\u021bei<\/li><li class=\"theme-wp-block gb-responsive-789595-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Coresponden\u021b\u0103 automatizat\u0103, bazat\u0103 pe inteligen\u021b\u0103 artificial\u0103, cu autorit\u0103\u021bile fiscale locale<\/li><li class=\"theme-wp-block gb-responsive-888280-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Monitorizarea mi\u0219c\u0103rilor de bunuri \u0219i a limitelor de livrare \u00een timp real<\/li><li class=\"theme-wp-block gb-responsive-294357-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Notific\u0103ri \u0219i instruc\u021biuni pentru pl\u0103\u021bile scadente \u0219i alte obliga\u021bii<\/li><li class=\"theme-wp-block gb-responsive-323983-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Asigurarea calit\u0103\u021bii \u0219i respectarea tuturor reglement\u0103rilor fiscale<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-289696-identifier\">3. SELLERLOGIC<\/h3><p class=\"theme-wp-block gb-responsive-872229-identifier\">F\u0103r\u0103 instrumente bune de optimizare a pre\u021burilor, v\u00e2nzarea pe Amazon nu este posibil\u0103. Monitorizarea performan\u021bei produselor \u2013 un alt aspect esen\u021bial al unei afaceri Amazon de succes \u2013 este facilitat\u0103 de un tablou de bord pentru profit. Utilizarea unui instrument special este, de asemenea, recomandat\u0103 pentru rambursarea erorilor FBA. SELLERLOGIC ofer\u0103 exact aceste servicii \u0219i este de ani de zile o parte esen\u021bial\u0103 a cutiei de unelte a multor v\u00e2nz\u0103tori FBA.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-556535-identifier\">Repricer<\/h4><p class=\"theme-wp-block gb-responsive-660311-identifier\">SELLERLOGIC Repricer lucreaz\u0103 dinamic \u0219i inteligent. Asta \u00eenseamn\u0103 c\u0103 nu doar analizeaz\u0103 toate datele \u0219i indicatorii relevan\u021bi, ci \u0219i \u00eentreaga situa\u021bie de pe pia\u021b\u0103.<\/p><p class=\"theme-wp-block gb-responsive-702724-identifier\">Pentru a face acest lucru, pre\u021bul este stabilit ini\u021bial at\u00e2t de jos \u00eenc\u00e2t produsul s\u0103 c\u00e2\u0219tige Buy Box; odat\u0103 ce acest lucru este realizat, pre\u021bul este ajustat \u0219i optimizat. Scopul aici este de a ar\u0103ta cel mai mare pre\u021b posibil pentru Buy Box. Multe alte Repricer, pe de alt\u0103 parte, optimizeaz\u0103 doar pentru cel mai mic pre\u021b \u0219i risc\u0103 astfel o sc\u0103dere a pre\u021bului.<\/p><p class=\"theme-wp-block gb-responsive-109431-identifier\">Repricing-ul automatizat poate fi, de asemenea, profitabil pentru produsele cu marc\u0103 proprie. De exemplu, cu ajutorul instrumentului SELLERLOGIC, pot fi efectuate modific\u0103ri de pre\u021b \u00een func\u021bie de cerere sau de ora din zi.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-669759-identifier\">Business Analytics<\/h4><p class=\"theme-wp-block gb-responsive-268437-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/ro\/business-analytics-tool-amazon\/\">SELLERLOGIC Business Analytics<\/a> a fost dezvoltat special pentru v\u00e2nz\u0103torii Amazon \u0219i ofer\u0103 o imagine detaliat\u0103 asupra datelor relevante ale produselor \u00eentr-un tablou de bord pentru profit \u2013 p\u00e2n\u0103 la doi ani \u00een urm\u0103 \u0219i aproape \u00een timp real.<\/p><p class=\"theme-wp-block gb-responsive-491527-identifier\">Aceasta v\u0103 permite s\u0103 vizualiza\u021bi performan\u021ba dvs. la diferite niveluri, \u0219i anume \u00een ceea ce prive\u0219te un cont Amazon, o pia\u021b\u0103 \u0219i chiar pentru fiecare produs \u00een parte. \u00cen plus, beneficia\u021bi de o utilizare intuitiv\u0103, precum \u0219i de posibilitatea de a filtra datele produselor conform preferin\u021belor dvs.<\/p><p class=\"theme-wp-block gb-responsive-450389-identifier\">Instrumentul ofer\u0103 perspective detaliate asupra profitului \u0219i costurilor. C\u00e2nd v\u00e2nz\u0103torii de pe pia\u021b\u0103 \u0219tiu care produse sunt nerentabile \u0219i pot identifica rapid costurile care trebuie optimizate, sunt posibile decizii strategice informate. Numai astfel poate fi men\u021binut\u0103 pe termen lung rentabilitatea unei afaceri Amazon.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-143309-identifier\">Lost &#038; Found<\/h4><p class=\"theme-wp-block gb-responsive-149741-identifier\">\u00cen procesarea comenzilor \u00een depozitele FBA, Amazon face uneori \u0219i erori. Acest lucru nu este surprinz\u0103tor av\u00e2nd \u00een vedere volumele enorme de v\u00e2nz\u0103ri. Devine doar frustrant c\u00e2nd produsele sunt deteriorate, retururile nu ajung \u0219i\/sau taxele FBA sunt calculate gre\u0219it.<\/p><p class=\"theme-wp-block gb-responsive-153006-identifier\">Amazon este obligat s\u0103 acopere daunele. Aici intervine <a href=\"https:\/\/www.sellerlogic.com\/ro\/amazon-lost-and-found\/\">SELLERLOGIC Lost &#038; Found<\/a>. Acest instrument analizeaz\u0103 rapoartele FBA, identific\u0103 neregulile \u0219i le raporteaz\u0103 imediat. Acest lucru este posibil retroactiv, iar \u00een cazuri deosebit de complicate, echipa de exper\u021bi de la SELLERLOGIC intervine pentru a asigura cea mai bun\u0103 gestionare \u0219i comunicare eficient\u0103 cu Amazon.<\/p><p class=\"theme-wp-block gb-responsive-877869-identifier\">O alt\u0103 selec\u021bie a celor mai importante instrumente o g\u0103si\u021bi mai jos.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-538319-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/ce-instrumente-fba-amazon-pot-folosi-cu-adevarat-vanzatorii-de-pe-piata-12-recomandari-pentru-vanzatori\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142939\/amazon-fba-software-tools-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Amazon FBA: Mit Software und Tools ist die t\u00e4gliche Arbeit ein Klacks!\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/ce-instrumente-fba-amazon-pot-folosi-cu-adevarat-vanzatorii-de-pe-piata-12-recomandari-pentru-vanzatori\/\">Ce instrumente FBA Amazon pot folosi cu adev\u0103rat v\u00e2nz\u0103torii de pe pia\u021b\u0103? 12 recomand\u0103ri pentru v\u00e2nz\u0103tori<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Cei care conduc o afacere de succes \u0219tiu c\u0103 lipsa timpului este un factor crucial \u00een opera\u021biunile zilnice. Exist\u0103 \u00eentotdeauna o mie de lucruri de f\u0103cut \u00een acela\u0219i timp, iar ziua nu pare s\u0103 aib\u0103 suficiente ore. Acest lucru se aplic\u0103 \u0219i v\u00e2nz\u0103torilor profesion&#8230;<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/optimizarea-preturilor-amazon-5-motive-pentru-care-un-repricer-este-indispensabil\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142848\/fuenf-gru%CC%88nde-fuer-amazon-preisoptimierung-thumbnail.png\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"5 Gr\u00fcnde f\u00fcr die Preisoptimierung auf Amazon\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/optimizarea-preturilor-amazon-5-motive-pentru-care-un-repricer-este-indispensabil\/\">Optimizarea pre\u021burilor Amazon \u2013 5 motive pentru care un Repricer este indispensabil<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Oricine vinde pe Amazon \u0219tie ce mediu hipercompetitiv reprezint\u0103 pia\u021ba. Astfel, pe Amazon nu exist\u0103 doar competi\u021bie \u00eentre produse individuale, ci \u0219i \u00eentre furnizorii aceluia\u0219i produs. \u00cen acest din urm\u0103 caz, pre\u021bul corect decide adesea care comerciant vinde &#8230;<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-870200-identifier\">Concluzie<\/h2><p class=\"theme-wp-block gb-responsive-110142-identifier\">V\u00e2nzarea pe Amazon nu este o chestiune de 10 minute, iar capitalul ini\u021bial este de asemenea semnificativ mai mare de 50 de euro. C\u0103utarea unui produs potrivit necesit\u0103 o investi\u021bie considerabil\u0103 de timp \u0219i abilit\u0103\u021bi. A\u0219a cum arat\u0103 articolul nostru, \u00eenceputul necesit\u0103 mult efort \u0219i poate fi dificil pentru v\u00e2nz\u0103torii neexperimenta\u021bi. Cu toate acestea, pe m\u0103sur\u0103 ce cuno\u0219tin\u021bele \u0219i experien\u021ba cresc, ve\u021bi fi treptat capabili s\u0103 ac\u021biona\u021bi mai repede atunci c\u00e2nd vine vorba de adaptarea afacerii \u0219i a produselor la condi\u021biile de pia\u021b\u0103.<\/p><p class=\"theme-wp-block gb-responsive-805435-identifier\">F\u0103r\u0103 utilizarea solu\u021biilor software, este ast\u0103zi foarte dificil s\u0103 devii un v\u00e2nz\u0103tor Amazon de succes. \u00cen caz contrar, ve\u021bi lua decizii gre\u0219ite, care \u00een cele din urm\u0103 vor costa mult bani. Nu \u00een ultimul r\u00e2nd, serviciul Fulfillment by Amazon este un sprijin important pentru comercian\u021bii online \u00eencep\u0103tori \u0219i stabili\u021bi, deoarece preia un num\u0103r enorm de sarcini pentru comercian\u021bii de bunuri \u0219i furnizorii de m\u0103rci proprii.<\/p><p class=\"theme-wp-block gb-responsive-562451-identifier\">V\u00e2nzarea pe Amazon este, a\u0219adar, un subiect de multitasking, \u00een care cuno\u0219tin\u021bele, dorin\u021ba de a experimenta \u0219i perseveren\u021ba sunt foarte importante. A\u0219adar, urma\u021bi regulile Amazon, investi\u021bi timp \u00een c\u0103utarea produselor potrivite \u0219i concentra\u021bi-v\u0103 pe automatizarea proceselor \u2013 \u00een acest fel, pute\u021bi construi o afacere de succes pe Amazon.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-589702-identifier\"><strong>\u00centreb\u0103ri frecvente<\/strong><\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1613386141343\"><strong class=\"schema-faq-question\">De ce ar trebui s\u0103 v\u00e2nd pe Amazon?<\/strong> <p class=\"schema-faq-answer\">Amazon este unul dintre cei mai mari comercian\u021bi online din lume. Doar \u00een Germania, compania a realizat \u00een 2020 o cifr\u0103 de afaceri de aproximativ 29,57 miliarde de dolari. Aproape jum\u0103tate dintre germani comand\u0103 ocazional sau regulat de la Amazon, iar \u0219i mai mul\u021bi caut\u0103 produse prin c\u0103utarea Amazon. Un alt avantaj pentru v\u00e2nz\u0103torii de pe pia\u021b\u0103 este accesul simplu: v\u00e2nz\u0103torii pot vinde online f\u0103r\u0103 a fi nevoie s\u0103 \u00ee\u0219i configureze propriul magazin online.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1613386906887\"><strong class=\"schema-faq-question\">Cine ar trebui s\u0103 v\u00e2nd\u0103 pe Amazon?<\/strong> <p class=\"schema-faq-answer\">\u00cen principiu, oricine poate vinde pe Amazon. Tot ce este necesar este un cont de v\u00e2nz\u0103tor. Cu toate acestea, pentru a fi cu adev\u0103rat de succes \u0219i a genera suficiente venituri, ar trebui s\u0103 te g\u00e2nde\u0219ti la produsele tale, la o strategie bine definit\u0103 etc. Pentru c\u0103 doar cei care abordeaz\u0103 lucrurile cu un concept general bine g\u00e2ndit au \u0219ansa de a ob\u021bine Buy Box sau de a ap\u0103rea \u00een v\u00e2rful c\u0103ut\u0103rii.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1613386914950\"><strong class=\"schema-faq-question\">Care sunt avantajele v\u00e2nz\u0103rii pe Amazon?<\/strong> <p class=\"schema-faq-answer\">Prin Amazon, v\u00e2nz\u0103torii ob\u021bin acces instantaneu la peste 40 de milioane de clien\u021bi doar \u00een Germania. Cuno\u0219tin\u021be tehnice pentru un magazin online, un sistem de plat\u0103 etc. nu sunt neap\u0103rat necesare. V\u00e2nz\u0103torii nu trebuie s\u0103 fie nici profesioni\u0219ti \u00een logistic\u0103, deoarece programul Fulfillment by Amazon poate prelua stocarea \u0219i expedierea produselor. Chiar \u0219i serviciul pentru clien\u021bi nu trebuie gestionat de nimeni personal. \u00cen acest fel, chiar \u0219i micile afaceri cu doar un angajat sau c\u00e2\u021biva pot gestiona volumul de comenzi.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1613388274725\"><strong class=\"schema-faq-question\">Ce produse pot vinde pe Amazon?<\/strong> <p class=\"schema-faq-answer\">Exist\u0103 dou\u0103 categorii largi de produse pe Amazon: bunurile comerciale sunt produse de la alte m\u0103rci, care sunt v\u00e2ndute de ter\u021bi. M\u0103rci proprii, pe de alt\u0103 parte, sunt produse care sunt v\u00e2ndute direct de c\u0103tre de\u021bin\u0103torul m\u0103rcii. Din perspectiva unui v\u00e2nz\u0103tor, este esen\u021bial s\u0103 \u0219tiu ce tip de produs v\u00e2nd: pentru bunurile comerciale ar trebui s\u0103 \u00eencerc s\u0103 c\u00e2\u0219tig Buy Box, \u00een timp ce pentru m\u0103rci proprii este mai mult despre a ob\u021bine un bun clasament \u00een c\u0103utare.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1613388555989\"><strong class=\"schema-faq-question\">Cum pot vinde produse pe Amazon?<\/strong> <p class=\"schema-faq-answer\">Pentru aceasta, ave\u021bi nevoie \u00een principiu doar de un cont de v\u00e2nz\u0103tor \u2013 fie \u00een planul de baz\u0103, fie \u00een planul profesional. Acesta din urm\u0103 merit\u0103 deja de la 40 de comenzi pe lun\u0103. Cu toate acestea, exist\u0103 o presiune mare de concuren\u021b\u0103 pe Amazon. Prin urmare, ar trebui s\u0103 analiza\u021bi pia\u021ba, s\u0103 defini\u021bi o strategie adaptat\u0103 afacerii dumneavoastr\u0103 \u0219i s\u0103 lua\u021bi \u00een considerare costurile care vor ap\u0103rea.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-733457-identifier has-small-font-size\">Credite pentru imagini \u00een ordinea imaginilor: \u00a9 Aleksei \u2013 stock.adobe.com \/ \u00a9 roman3d \u2013 stock.adobe.com \/ \u00a9 roman3d \u2013 stock.adobe.com \/ \u00a9 Tierney \u2013 stock.adobe.com \/ \u00a9 Amazon.de<\/p>","protected":false},"excerpt":{"rendered":"<p>Mul\u021bi doresc s\u0103 v\u00e2nd\u0103 pe Amazon &#8211; doar c\u00e2\u021biva \u0219tiu ce \u00eenseamn\u0103 asta. Clarific\u0103m toate \u00eentreb\u0103rile importante: Ce trebuie s\u0103 iau \u00een considerare \u00eenainte de a \u00eencepe, care cont de v\u00e2nz\u0103tor este cel potrivit \u0219i cum continu\u0103 de fapt? Cite\u0219te acum!<\/p>\n","protected":false},"author":8,"featured_media":7768,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1311],"tags":[],"class_list":["post-226743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vanzarea-pe-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Devino un v\u00e2nz\u0103tor Amazon: Ghid pentru un \u00eenceput de succes<\/title>\n<meta name=\"description\" content=\"Devino un v\u00e2nz\u0103tor Amazon: De la crearea unui cont la derularea de reclame \u2013 cite\u0219te \u00een ghidul nostru cum s\u0103 vinzi cu succes pe pia\u021b\u0103.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Devino un v\u00e2nz\u0103tor Amazon: Ghid pentru un \u00eenceput de succes\" \/>\n<meta property=\"og:description\" content=\"Devino un v\u00e2nz\u0103tor Amazon: De la crearea unui cont la derularea de reclame \u2013 cite\u0219te \u00een ghidul nostru cum s\u0103 vinzi cu succes pe pia\u021b\u0103.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-12T10:36:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142651\/amazon-seller-verkaufen.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kateryna Kogan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kateryna Kogan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"28 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/\"},\"author\":{\"name\":\"Kateryna Kogan\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/b5d22377542b4435d45fc789d68ddf29\"},\"headline\":\"V\u00e2nzarea cu succes pe Amazon &#8211; iat\u0103 cum \u00een 2025\",\"datePublished\":\"2021-02-12T10:36:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/\"},\"wordCount\":6559,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142651\/amazon-seller-verkaufen.jpeg\",\"articleSection\":[\"V\u00e2nzarea pe Amazon\"],\"inLanguage\":\"ro-RO\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/\",\"url\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/\",\"name\":\"Devino un v\u00e2nz\u0103tor Amazon: Ghid pentru un \u00eenceput de succes\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142651\/amazon-seller-verkaufen.jpeg\",\"datePublished\":\"2021-02-12T10:36:08+00:00\",\"description\":\"Devino un v\u00e2nz\u0103tor Amazon: De la crearea unui cont la derularea de reclame \u2013 cite\u0219te \u00een ghidul nostru cum s\u0103 vinzi cu succes pe pia\u021b\u0103.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#faq-question-1613386141343\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#faq-question-1613386906887\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#faq-question-1613386914950\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#faq-question-1613388274725\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#faq-question-1613388555989\"}],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#primaryimage\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142651\/amazon-seller-verkaufen.jpeg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142651\/amazon-seller-verkaufen.jpeg\",\"width\":844,\"height\":443,\"caption\":\"Als Amazon Seller verkaufen: Wie geht das?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sellerlogic.com\/ro\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"V\u00e2nzarea pe Amazon\",\"item\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/category\/vanzarea-pe-amazon\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u00cembog\u0103\u021bire \u00een doar 10 minute sau realitatea dur\u0103 a afacerilor\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#website\",\"url\":\"https:\/\/www.sellerlogic.com\/ro\/\",\"name\":\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\",\"description\":\"Intelligente Prozessoptimierung und Gewinnmaximierung\",\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sellerlogic.com\/ro\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#organization\",\"name\":\"SELLERLOGIC\",\"url\":\"https:\/\/www.sellerlogic.com\/ro\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"width\":184,\"height\":40,\"caption\":\"SELLERLOGIC\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SellerLogic\/\",\"https:\/\/x.com\/sellerlogic\",\"https:\/\/www.instagram.com\/sellerlogic\/\",\"https:\/\/www.linkedin.com\/company\/18402037\/\",\"https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/b5d22377542b4435d45fc789d68ddf29\",\"name\":\"Kateryna Kogan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b1a4f9ef60835296b004d2db2bcd5b25a5d473078b045f72df0f2e436f8959eb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b1a4f9ef60835296b004d2db2bcd5b25a5d473078b045f72df0f2e436f8959eb?s=96&d=mm&r=g\",\"caption\":\"Kateryna Kogan\"},\"description\":\"Kateryna Kogan, Content Marketing Manager with a focus on SEO and detail. With over 15 years of experience in eCommerce, she conveys precise information in a targeted and understandable manner. Whether blog articles, product descriptions, or customer emails \u2013 her texts captivate and convince through clear structures and relevant added value. Thanks to her SEO expertise, she deliberately increases the visibility and conversion rates of her content.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/kateryna-kogan\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/author\/kateryna-kogan\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#faq-question-1613386141343\",\"position\":1,\"url\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#faq-question-1613386141343\",\"name\":\"De ce ar trebui s\u0103 vinde\u021bi pe Amazon?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Amazon este unul dintre cei mai mari comercian\u021bi online din lume. Doar \u00een Germania, compania a realizat \u00een 2020 o cifr\u0103 de afaceri de aproximativ 29,57 miliarde de dolari. Aproape jum\u0103tate dintre germani comand\u0103 ocazional sau regulat de la Amazon, iar \u0219i mai mul\u021bi cerceteaz\u0103 produse prin c\u0103utarea Amazon. Un alt avantaj pentru v\u00e2nz\u0103torii de pe pia\u021b\u0103 este intrarea simpl\u0103: v\u00e2nz\u0103torii pot vinde online f\u0103r\u0103 a fi nevoie s\u0103 \u00ee\u0219i \u00eenfiin\u021beze propriul magazin online.\",\"inLanguage\":\"ro-RO\"},\"inLanguage\":\"ro-RO\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#faq-question-1613386906887\",\"position\":2,\"url\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#faq-question-1613386906887\",\"name\":\"Cine ar trebui s\u0103 v\u00e2nd\u0103 pe Amazon?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u00cen principiu, oricine poate vinde pe Amazon. Tot ce este necesar este un cont de v\u00e2nz\u0103tor. Cu toate acestea, pentru a fi cu adev\u0103rat de succes \u0219i a genera suficiente venituri, ar trebui s\u0103 te g\u00e2nde\u0219ti la produsele tale, la o strategie bine definit\u0103 etc. Pentru c\u0103 doar cei care abordeaz\u0103 lucrurile cu un concept general bine g\u00e2ndit au \u0219ansa de a ob\u021bine Buy Box sau de a ap\u0103rea \u00een v\u00e2rful c\u0103ut\u0103rii.\",\"inLanguage\":\"ro-RO\"},\"inLanguage\":\"ro-RO\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#faq-question-1613386914950\",\"position\":3,\"url\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#faq-question-1613386914950\",\"name\":\"Care sunt avantajele v\u00e2nz\u0103rii pe Amazon?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Prin Amazon, v\u00e2nz\u0103torii ob\u021bin acces instantaneu la peste 40 de milioane de clien\u021bi doar \u00een Germania. Cuno\u0219tin\u021be tehnice pentru un magazin online, un sistem de plat\u0103 etc. nu sunt neap\u0103rat necesare. V\u00e2nz\u0103torii nu trebuie s\u0103 fie nici profesioni\u0219ti \u00een logistic\u0103, deoarece programul Fulfillment by Amazon poate prelua stocarea \u0219i expedierea produselor. Chiar \u0219i serviciul pentru clien\u021bi nu trebuie gestionat de nimeni personal. \u00cen acest fel, chiar \u0219i micile afaceri cu doar un angajat sau c\u00e2\u021biva pot gestiona volumul de comenzi.\",\"inLanguage\":\"ro-RO\"},\"inLanguage\":\"ro-RO\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#faq-question-1613388274725\",\"position\":4,\"url\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#faq-question-1613388274725\",\"name\":\"Ce produse pot vinde pe Amazon?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Exist\u0103 dou\u0103 categorii largi de produse pe Amazon: bunurile comerciale sunt produse de la alte m\u0103rci, care sunt v\u00e2ndute de ter\u021bi. M\u0103rci proprii, pe de alt\u0103 parte, sunt produse care sunt v\u00e2ndute direct de c\u0103tre de\u021bin\u0103torul m\u0103rcii. Din perspectiva unui v\u00e2nz\u0103tor, este esen\u021bial s\u0103 \u0219tiu ce tip de produs v\u00e2nd: pentru bunurile comerciale ar trebui s\u0103 \u00eencerc s\u0103 c\u00e2\u0219tig Buy Box, \u00een timp ce pentru m\u0103rci proprii este mai mult despre a ob\u021bine un bun clasament \u00een c\u0103utare.\",\"inLanguage\":\"ro-RO\"},\"inLanguage\":\"ro-RO\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#faq-question-1613388555989\",\"position\":5,\"url\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#faq-question-1613388555989\",\"name\":\"Cum pot vinde produse pe Amazon?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Pentru aceasta, ave\u021bi nevoie \u00een principiu doar de un cont de v\u00e2nz\u0103tor \u2013 fie \u00een planul de baz\u0103, fie \u00een planul profesional. Acesta din urm\u0103 merit\u0103 deja de la 40 de comenzi pe lun\u0103. Cu toate acestea, exist\u0103 o presiune mare de concuren\u021b\u0103 pe Amazon. Prin urmare, ar trebui s\u0103 analiza\u021bi pia\u021ba, s\u0103 defini\u021bi o strategie adaptat\u0103 afacerii dumneavoastr\u0103 \u0219i s\u0103 lua\u021bi \u00een considerare costurile care vor ap\u0103rea.\",\"inLanguage\":\"ro-RO\"},\"inLanguage\":\"ro-RO\"}]}<\/script>\n<meta property=\"og:video\" content=\"https:\/\/www.youtube.com\/embed\/xVqDFmdJsIs\" \/>\n<meta property=\"og:video:type\" content=\"text\/html\" \/>\n<meta property=\"og:video:duration\" content=\"1118\" \/>\n<meta property=\"og:video:width\" content=\"480\" \/>\n<meta property=\"og:video:height\" content=\"270\" \/>\n<meta property=\"ya:ovs:adult\" content=\"false\" \/>\n<meta property=\"ya:ovs:upload_date\" content=\"2021-02-12T10:36:08+00:00\" \/>\n<meta property=\"ya:ovs:allow_embed\" content=\"true\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Devino un v\u00e2nz\u0103tor Amazon: Ghid pentru un \u00eenceput de succes","description":"Devino un v\u00e2nz\u0103tor Amazon: De la crearea unui cont la derularea de reclame \u2013 cite\u0219te \u00een ghidul nostru cum s\u0103 vinzi cu succes pe pia\u021b\u0103.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/","og_locale":"ro_RO","og_type":"article","og_title":"Devino un v\u00e2nz\u0103tor Amazon: Ghid pentru un \u00eenceput de succes","og_description":"Devino un v\u00e2nz\u0103tor Amazon: De la crearea unui cont la derularea de reclame \u2013 cite\u0219te \u00een ghidul nostru cum s\u0103 vinzi cu succes pe pia\u021b\u0103.","og_url":"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/","og_site_name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","article_publisher":"https:\/\/www.facebook.com\/SellerLogic\/","article_published_time":"2021-02-12T10:36:08+00:00","og_image":[{"width":844,"height":443,"url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142651\/amazon-seller-verkaufen.jpeg","type":"image\/jpeg"}],"author":"Kateryna Kogan","twitter_card":"summary_large_image","twitter_creator":"@sellerlogic","twitter_site":"@sellerlogic","twitter_misc":{"Written by":"Kateryna Kogan","Est. reading time":"28 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#article","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/"},"author":{"name":"Kateryna Kogan","@id":"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/b5d22377542b4435d45fc789d68ddf29"},"headline":"V\u00e2nzarea cu succes pe Amazon &#8211; iat\u0103 cum \u00een 2025","datePublished":"2021-02-12T10:36:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/"},"wordCount":6559,"publisher":{"@id":"https:\/\/www.sellerlogic.com\/ro\/#organization"},"image":{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142651\/amazon-seller-verkaufen.jpeg","articleSection":["V\u00e2nzarea pe Amazon"],"inLanguage":"ro-RO"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/","url":"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/","name":"Devino un v\u00e2nz\u0103tor Amazon: Ghid pentru un \u00eenceput de succes","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/ro\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#primaryimage"},"image":{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142651\/amazon-seller-verkaufen.jpeg","datePublished":"2021-02-12T10:36:08+00:00","description":"Devino un v\u00e2nz\u0103tor Amazon: De la crearea unui cont la derularea de reclame \u2013 cite\u0219te \u00een ghidul nostru cum s\u0103 vinzi cu succes pe pia\u021b\u0103.","breadcrumb":{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#faq-question-1613386141343"},{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#faq-question-1613386906887"},{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#faq-question-1613386914950"},{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#faq-question-1613388274725"},{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#faq-question-1613388555989"}],"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/"]}]},{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#primaryimage","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142651\/amazon-seller-verkaufen.jpeg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142651\/amazon-seller-verkaufen.jpeg","width":844,"height":443,"caption":"Als Amazon Seller verkaufen: Wie geht das?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sellerlogic.com\/ro\/"},{"@type":"ListItem","position":2,"name":"V\u00e2nzarea pe Amazon","item":"https:\/\/www.sellerlogic.com\/ro\/blog\/category\/vanzarea-pe-amazon\/"},{"@type":"ListItem","position":3,"name":"\u00cembog\u0103\u021bire \u00een doar 10 minute sau realitatea dur\u0103 a afacerilor"}]},{"@type":"WebSite","@id":"https:\/\/www.sellerlogic.com\/ro\/#website","url":"https:\/\/www.sellerlogic.com\/ro\/","name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","description":"Intelligente Prozessoptimierung und Gewinnmaximierung","publisher":{"@id":"https:\/\/www.sellerlogic.com\/ro\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sellerlogic.com\/ro\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ro-RO"},{"@type":"Organization","@id":"https:\/\/www.sellerlogic.com\/ro\/#organization","name":"SELLERLOGIC","url":"https:\/\/www.sellerlogic.com\/ro\/","logo":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/logo\/image\/","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","width":184,"height":40,"caption":"SELLERLOGIC"},"image":{"@id":"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SellerLogic\/","https:\/\/x.com\/sellerlogic","https:\/\/www.instagram.com\/sellerlogic\/","https:\/\/www.linkedin.com\/company\/18402037\/","https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ"]},{"@type":"Person","@id":"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/b5d22377542b4435d45fc789d68ddf29","name":"Kateryna Kogan","image":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b1a4f9ef60835296b004d2db2bcd5b25a5d473078b045f72df0f2e436f8959eb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b1a4f9ef60835296b004d2db2bcd5b25a5d473078b045f72df0f2e436f8959eb?s=96&d=mm&r=g","caption":"Kateryna Kogan"},"description":"Kateryna Kogan, Content Marketing Manager with a focus on SEO and detail. With over 15 years of experience in eCommerce, she conveys precise information in a targeted and understandable manner. Whether blog articles, product descriptions, or customer emails \u2013 her texts captivate and convince through clear structures and relevant added value. Thanks to her SEO expertise, she deliberately increases the visibility and conversion rates of her content.","sameAs":["https:\/\/www.linkedin.com\/in\/kateryna-kogan\/"],"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/author\/kateryna-kogan\/"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#faq-question-1613386141343","position":1,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#faq-question-1613386141343","name":"De ce ar trebui s\u0103 vinde\u021bi pe Amazon?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Amazon este unul dintre cei mai mari comercian\u021bi online din lume. Doar \u00een Germania, compania a realizat \u00een 2020 o cifr\u0103 de afaceri de aproximativ 29,57 miliarde de dolari. Aproape jum\u0103tate dintre germani comand\u0103 ocazional sau regulat de la Amazon, iar \u0219i mai mul\u021bi cerceteaz\u0103 produse prin c\u0103utarea Amazon. Un alt avantaj pentru v\u00e2nz\u0103torii de pe pia\u021b\u0103 este intrarea simpl\u0103: v\u00e2nz\u0103torii pot vinde online f\u0103r\u0103 a fi nevoie s\u0103 \u00ee\u0219i \u00eenfiin\u021beze propriul magazin online.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#faq-question-1613386906887","position":2,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#faq-question-1613386906887","name":"Cine ar trebui s\u0103 v\u00e2nd\u0103 pe Amazon?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"\u00cen principiu, oricine poate vinde pe Amazon. Tot ce este necesar este un cont de v\u00e2nz\u0103tor. Cu toate acestea, pentru a fi cu adev\u0103rat de succes \u0219i a genera suficiente venituri, ar trebui s\u0103 te g\u00e2nde\u0219ti la produsele tale, la o strategie bine definit\u0103 etc. Pentru c\u0103 doar cei care abordeaz\u0103 lucrurile cu un concept general bine g\u00e2ndit au \u0219ansa de a ob\u021bine Buy Box sau de a ap\u0103rea \u00een v\u00e2rful c\u0103ut\u0103rii.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#faq-question-1613386914950","position":3,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#faq-question-1613386914950","name":"Care sunt avantajele v\u00e2nz\u0103rii pe Amazon?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Prin Amazon, v\u00e2nz\u0103torii ob\u021bin acces instantaneu la peste 40 de milioane de clien\u021bi doar \u00een Germania. Cuno\u0219tin\u021be tehnice pentru un magazin online, un sistem de plat\u0103 etc. nu sunt neap\u0103rat necesare. V\u00e2nz\u0103torii nu trebuie s\u0103 fie nici profesioni\u0219ti \u00een logistic\u0103, deoarece programul Fulfillment by Amazon poate prelua stocarea \u0219i expedierea produselor. Chiar \u0219i serviciul pentru clien\u021bi nu trebuie gestionat de nimeni personal. \u00cen acest fel, chiar \u0219i micile afaceri cu doar un angajat sau c\u00e2\u021biva pot gestiona volumul de comenzi.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#faq-question-1613388274725","position":4,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#faq-question-1613388274725","name":"Ce produse pot vinde pe Amazon?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Exist\u0103 dou\u0103 categorii largi de produse pe Amazon: bunurile comerciale sunt produse de la alte m\u0103rci, care sunt v\u00e2ndute de ter\u021bi. M\u0103rci proprii, pe de alt\u0103 parte, sunt produse care sunt v\u00e2ndute direct de c\u0103tre de\u021bin\u0103torul m\u0103rcii. Din perspectiva unui v\u00e2nz\u0103tor, este esen\u021bial s\u0103 \u0219tiu ce tip de produs v\u00e2nd: pentru bunurile comerciale ar trebui s\u0103 \u00eencerc s\u0103 c\u00e2\u0219tig Buy Box, \u00een timp ce pentru m\u0103rci proprii este mai mult despre a ob\u021bine un bun clasament \u00een c\u0103utare.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#faq-question-1613388555989","position":5,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/vanzarea-cu-succes-pe-amazon-iata-cum-in-2025\/#faq-question-1613388555989","name":"Cum pot vinde produse pe Amazon?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Pentru aceasta, ave\u021bi nevoie \u00een principiu doar de un cont de v\u00e2nz\u0103tor \u2013 fie \u00een planul de baz\u0103, fie \u00een planul profesional. Acesta din urm\u0103 merit\u0103 deja de la 40 de comenzi pe lun\u0103. Cu toate acestea, exist\u0103 o presiune mare de concuren\u021b\u0103 pe Amazon. Prin urmare, ar trebui s\u0103 analiza\u021bi pia\u021ba, s\u0103 defini\u021bi o strategie adaptat\u0103 afacerii dumneavoastr\u0103 \u0219i s\u0103 lua\u021bi \u00een considerare costurile care vor ap\u0103rea.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"}]},"og_video":"https:\/\/www.youtube.com\/embed\/xVqDFmdJsIs","og_video_type":"text\/html","og_video_duration":"1118","og_video_width":"480","og_video_height":"270","ya_ovs_adult":"false","ya_ovs_upload_date":"2021-02-12T10:36:08+00:00","ya_ovs_allow_embed":"true"},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/posts\/226743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/comments?post=226743"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/posts\/226743\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/media\/7768"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/media?parent=226743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/categories?post=226743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/tags?post=226743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}