{"id":226746,"date":"2020-03-12T08:53:00","date_gmt":"2020-03-12T08:53:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/atentie-va-rog-cum-sa-faceti-produsele-dvs-mai-vizibile-in-cautarea-organica\/"},"modified":"2020-03-12T08:53:00","modified_gmt":"2020-03-12T08:53:00","slug":"atentie-va-rog-cum-sa-faceti-produsele-dvs-mai-vizibile-in-cautarea-organica","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/atentie-va-rog-cum-sa-faceti-produsele-dvs-mai-vizibile-in-cautarea-organica\/","title":{"rendered":"Aten\u021bie, v\u0103 rog: Cum s\u0103 face\u021bi produsele dvs. mai vizibile \u00een c\u0103utarea organic\u0103"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-232498-identifier\">Cine se uit\u0103 o dat\u0103 pe Amazon va recunoa\u0219te rapid c\u0103 rezultatele c\u0103ut\u0103rii sunt structurate dup\u0103 acela\u0219i model.<\/p><p class=\"theme-wp-block gb-responsive-891150-identifier\">\u0218i ce iese cel mai mult \u00een eviden\u021b\u0103? Nu sunt, desigur, rezultatele organice, adic\u0103 cele care se potrivesc bine cu interogarea de c\u0103utare. Mai degrab\u0103, primele r\u00e2nduri sunt pline de Branduri Sponsorizate, Alegerea Amazon \u0219i Bestseller.<\/p><p class=\"theme-wp-block gb-responsive-84421-identifier\">Dar ce \u00eenseamn\u0103 toate acestea? \u0218i cum se ob\u021bine un astfel de etichet\u0103 pentru produsele sale? Ne-am ocupat de primele r\u00e2nduri ale rezultatelor c\u0103ut\u0103rii \u0219i am rezumat cele mai importante informa\u021bii pentru ele.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-145856-identifier\">Primele locuri ale rezultatelor c\u0103ut\u0103rii pe Amazon<\/h2><p class=\"theme-wp-block gb-responsive-946074-identifier\"><a href=\"https:\/\/www.marketplacepulse.com\/marketplaces-year-in-review-2019\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Marketplace Pulse<\/a> a analizat \u00een studiul s\u0103u \u201eRevizuirea anului pe pia\u021b\u0103 2019\u201d printre altele structura rezultatelor c\u0103ut\u0103rii pe Amazon. \u00cen cele din urm\u0103, comercian\u021bii au cheltuit doar \u00een SUA 10 miliarde de dolari pentru publicitate la gigantul online.<\/p><p class=\"theme-wp-block gb-responsive-358135-identifier\">Se poate deja intui cum sunt structurate rezultatele c\u0103ut\u0103rii. Ele sunt pline de Branduri Sponsorizate \u0219i produse pe care algoritmul Amazon le evalueaz\u0103 ca fiind deosebit de bune.<\/p><p class=\"theme-wp-block gb-responsive-425227-identifier\">Prima linie a rezultatelor c\u0103ut\u0103rii este format\u0103 doar din Branduri Sponsorizate. \u00cen urm\u0103toarele linii urmeaz\u0103 produse cu eticheta Bestseller sau Alegerea Amazon, care se diferen\u021biaz\u0103 clar de celelalte rezultate organice.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-225531-identifier\">Anun\u021buri Sponsorizate<\/h2><p class=\"theme-wp-block gb-responsive-380426-identifier\">Teoretic, orice v\u00e2nz\u0103tor de pe Amazon poate opta pentru Produse sau Branduri Sponsorizate. (Pentru Branduri Sponsorizate, trebuie s\u0103 ave\u021bi, desigur, o marc\u0103 \u00eenregistrat\u0103 la Amazon.) Diferen\u021ba const\u0103 \u00een faptul c\u0103 promova\u021bi produse individuale sau marca dvs. Rezultatul, pe de alt\u0103 parte, este acela\u0219i: o vizibilitate mai mare.<\/p><blockquote class=\"theme-wp-block wp-block-quote has-text-align-center gb-responsive-697732-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"theme-wp-block gb-responsive-147385-identifier\"><em>\u201eBrandurile Sponsorizate sunt anun\u021buri care con\u021bin logo-ul m\u0103rcii dvs., un titlu personalizat \u0219i p\u00e2n\u0103 la trei dintre produsele dvs. Aceste anun\u021buri apar \u00een rezultatele c\u0103ut\u0103rii \u0219i contribuie la cre\u0219terea recunoa\u0219terii m\u0103rcii \u0219i a portofoliului de produse.\u201d<\/em><\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-675112-identifier\"><em>\u201eAjuta\u021bi clien\u021bii Amazon cu anun\u021buri care sunt afi\u0219ate \u00een rezultatele c\u0103ut\u0103rii \u0219i pe paginile de detaliu ale produselor s\u0103 g\u0103seasc\u0103 \u0219i s\u0103 cumpere produsele dvs. pe Amazon.\u201d<\/em> <\/p>\n<cite>Amazon<\/cite><\/blockquote><p class=\"theme-wp-block gb-responsive-301955-identifier\">\u00cen cadrul studiului lor, Marketplacepulse a descoperit c\u0103 \u00een prima linie a rezultatelor c\u0103ut\u0103rii erau afi\u0219ate DOAR Branduri Sponsorizate. \u00cen a doua linie, din cinci produse afi\u0219ate, trei erau sponsorizate. Relevan\u021ba sponsoriz\u0103rii este, a\u0219adar, evident\u0103 \u0219i ar trebui s\u0103 v\u0103 ocupa\u021bi neap\u0103rat de aceasta, pentru a determina dac\u0103 este o investi\u021bie rezonabil\u0103 pentru afacerea dvs., astfel \u00eenc\u00e2t s\u0103 nu disp\u0103re\u021bi pe pagina \u0219ase a rezultatelor c\u0103ut\u0103rii (ei bine, ca s\u0103 fiu sincer, produsele devin practic invizibile \u00eencep\u00e2nd cu pagina doi).<\/p><p class=\"theme-wp-block gb-responsive-446355-identifier\">Un aspect important al sponsoriz\u0103rii este c\u0103 aceasta este adesea legat\u0103 de cuvinte cheie. Produsele dvs. nu apar \u00eent\u00e2mpl\u0103tor, ci sunt afi\u0219ate utilizatorilor care au c\u0103utat un cuv\u00e2nt cheie specific. Astfel, sunte\u021bi cu un pas mai aproape de publicul \u021bint\u0103. Prin plasarea dvs. proeminent\u0103 \u00een primele r\u00e2nduri ale rezultatelor c\u0103ut\u0103rii, asigura\u021bi o vizibilitate ridicat\u0103 a produselor \u0219i, prin urmare, o probabilitate semnificativ crescut\u0103 ca produsul s\u0103 fie cump\u0103rat \u2013 ele sunt primele lucruri pe care clien\u021bii le v\u0103d \u00een urma c\u0103ut\u0103rii lor.<\/p><p class=\"theme-wp-block gb-responsive-326577-identifier\">Motivul succesului Anun\u021burilor Sponsorizate const\u0103 \u00een faptul c\u0103 acestea nu pot fi distinse la prima vedere de rezultatele c\u0103ut\u0103rii obi\u0219nuite \u0219i sunt astfel percepute u\u0219or ca fiind organice, deoarece arat\u0103 la fel ca produsele normale. Acela\u0219i lucru este valabil, de altfel, \u0219i pentru produsele Bestseller \u0219i Alegerea Amazon. Totu\u0219i, acestea din urm\u0103 sunt mai u\u0219or de distins datorit\u0103 etichetelor lor proeminente. Produsele sponsorizate au doar un mic text gri deschis care le identific\u0103 ca atare.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-421356-identifier\"><img decoding=\"async\" width=\"844\" height=\"178\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142903\/Produkte-sichtbarer-platzieren-als-gesponserte-Produkte.png\" alt=\"Dori\u021bi s\u0103 v\u0103 plasa\u021bi produsele mai vizibil \u00een rezultatele c\u0103ut\u0103rii? Atunci opta\u021bi pentru Anun\u021buri Sponsorizate, Bestseller \u0219i Alegerea Amazon!\" class=\"wp-image-1868\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142903\/Produkte-sichtbarer-platzieren-als-gesponserte-Produkte-407x86.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142903\/Produkte-sichtbarer-platzieren-als-gesponserte-Produkte-768x162.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142903\/Produkte-sichtbarer-platzieren-als-gesponserte-Produkte.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-820819-identifier\">C\u00e2\u021biva factori importan\u021bi pentru succesul Anun\u021burilor Sponsorizate:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-547672-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-508424-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Cuvinte cheie: <\/strong>Afla\u021bi ce termeni de c\u0103utare folosesc clien\u021bii dvs. De exemplu, termenul \u201ehusa de telefon\u201d. Stabili\u021bi-l apoi ca \u0219i cuv\u00e2nt cheie. C\u00e2nd un client caut\u0103 acest cuv\u00e2nt, \u00eei vor fi afi\u0219ate campaniile care con\u021bin acest cuv\u00e2nt cheie. Mai multe informa\u021bii despre gestionarea cuvintelor cheie g\u0103si\u021bi, de altfel, aici.<\/li><li class=\"theme-wp-block gb-responsive-347734-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>SEO bun pentru Amazon:<\/strong> Acestea ar trebui optimizate \u00eenainte de prima campanie. Pe de o parte, deoarece anun\u021burile sunt bazate pe cuvinte cheie. Pentru aceasta, trebuie nu doar s\u0103 stabili\u021bi un cuv\u00e2nt cheie, ci \u0219i s\u0103 v\u0103 asigura\u021bi c\u0103 pagina produsului este optimizat\u0103 pentru acesta. <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-seo-cum-sa-optimizati-listarea-dumneavoastra-pentru-un-clasament-optim-pe-amazon\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO bun<\/a> este, de asemenea, relevant, deoarece texte de produs bune, imagini etc. las\u0103 o impresie mai atr\u0103g\u0103toare \u0219i, prin urmare, sunt accesate mai des.<\/li><li class=\"theme-wp-block gb-responsive-810918-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Controlul succesului \u0219i optimizarea: <\/strong>Verifica\u021bi regulat c\u00e2t de bine performeaz\u0103 campaniile dvs. Dac\u0103 nu atinge\u021bi obiectivul dorit sau sunt chiar nerentabile, ar trebui s\u0103 optimiza\u021bi campaniile. Pute\u021bi, de exemplu, s\u0103 ajusta\u021bi cuvintele cheie sau bugetul dvs. (adic\u0103 suma pe care o pl\u0103ti\u021bi pentru campanii).<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-327814-identifier\">Costurile pentru sponsorizare se calculeaz\u0103, de altfel, dup\u0103 principiul CPC. A\u0219adar, pl\u0103ti\u021bi pentru fiecare clic pe anun\u021bul dvs. Prin urmare, ar trebui s\u0103 \u00eencerca\u021bi s\u0103 ob\u021bine\u021bi o rat\u0103 de conversie ridicat\u0103, astfel \u00eenc\u00e2t c\u00e2t mai mul\u021bi clien\u021bi s\u0103 nu doar s\u0103 fac\u0103 clic, ci \u0219i s\u0103 cumpere.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-890081-identifier\">Bestseller<\/h2><p class=\"theme-wp-block gb-responsive-274146-identifier\">\u00cen rezultatele c\u0103ut\u0103rii, la unele produse se g\u0103se\u0219te un badge proeminent, portocaliu, cu inscrip\u021bia \u201eBestseller\u201d. Dac\u0103 trece\u021bi cu mouse-ul peste acesta, vi se va afi\u0219a categoria \u00een care produsul este clasat pe locul \u00eent\u00e2i \u00een bestseller.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-460816-identifier\"><img decoding=\"async\" width=\"844\" height=\"147\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142903\/Produkte-sichtbarer-platzieren-als-Bestseller.png\" alt=\"Dori\u021bi s\u0103 v\u0103 plasa\u021bi produsele mai vizibil \u00een rezultatele c\u0103ut\u0103rii? Atunci opta\u021bi pentru Anun\u021buri Sponsorizate, Bestseller \u0219i Alegerea Amazon!\" class=\"wp-image-1864\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142903\/Produkte-sichtbarer-platzieren-als-Bestseller-407x71.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142903\/Produkte-sichtbarer-platzieren-als-Bestseller-768x134.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142903\/Produkte-sichtbarer-platzieren-als-Bestseller.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-201977-identifier\">C\u00e2nd c\u0103uta\u021bi huse pentru smartphone, apare, de exemplu, un bestseller din categoria \u201eHuse de telefon impermeabile\u201d. Cu un clic pe categorie, ob\u021bine\u021bi un clasament al bestsellerelor. Titlul Amazon de pe aceast\u0103 pagin\u0103 indic\u0103 faptul c\u0103 aici sunt listate \u201ecele mai populare produse ale noastre, bazate pe comenzi\u201d \u0219i c\u0103 acestea sunt \u201eactualizate la fiecare or\u0103\u201d.<\/p><p class=\"theme-wp-block gb-responsive-490957-identifier\">Dar ce se afl\u0103 cu adev\u0103rat \u00een spatele etichetei?<\/p><p class=\"theme-wp-block gb-responsive-803586-identifier\">Aici, de asemenea, Amazon nu \u00ee\u0219i dezv\u0103luie toate detaliile, dar c\u00e2teva lucruri sunt clare:<\/p><div class=\"theme-block-group-wrap\"><div class=\"theme-wp-block wp-block-group gb-responsive-815801-identifier\"><div class=\"theme-block-group-wrap\"><div class=\"theme-wp-block wp-block-group gb-responsive-43635-identifier\"><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-892291-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-436139-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Fiecare articol are un rang de bestseller care indic\u0103 c\u00e2t de bine se vinde produsul \u00een compara\u021bie cu altele din aceea\u0219i categorie. Locul num\u0103rul 1 prime\u0219te eticheta dorit\u0103, care este afi\u0219at\u0103 proeminent deja \u00een rezultatele c\u0103ut\u0103rii.<\/li><\/ul><\/div><div class=\"wp-block-image gb-responsive-965919-identifier\"><figure class=\"theme-wp-block aligncenter size-large\"><img decoding=\"async\" width=\"264\" height=\"264\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142903\/Produkte-sichtbarer-platzieren-Handyhuelle-Bestseller.png\" alt=\"Dori\u021bi s\u0103 v\u0103 plasa\u021bi produsele mai vizibil \u00een rezultatele c\u0103ut\u0103rii? Atunci opta\u021bi pentru Anun\u021buri Sponsorizate, Bestseller \u0219i Alegerea Amazon!\" class=\"wp-image-1872\"><\/figure><\/div><div class=\"theme-block-group-wrap\"><div class=\"theme-wp-block wp-block-group gb-responsive-310497-identifier\"><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-847963-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-151708-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Toate celelalte \u00ee\u0219i g\u0103sesc rangul de bestseller pe pagina produsului. Pentru fiecare categorie \u00een care articolul este listat, se acord\u0103 un rang. Prin urmare, \u00een acest exemplu, exist\u0103 patru ranguri cu categoria respectiv\u0103. Pentru ca toate produsele s\u0103 aib\u0103 acelea\u0219i \u0219anse, Amazon afirm\u0103 c\u0103 actualizeaz\u0103 rangul de bestseller la fiecare or\u0103.<\/li><\/ul><\/div><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-794502-identifier\"><img decoding=\"async\" width=\"844\" height=\"268\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142901\/Produkte-sichtbarer-platzieren-Bestseller-Rang.png\" alt=\"Dori\u021bi s\u0103 v\u0103 plasa\u021bi produsele mai vizibil \u00een rezultatele c\u0103ut\u0103rii? Atunci opta\u021bi pentru Anun\u021buri Sponsorizate, Bestseller \u0219i Alegerea Amazon!\" class=\"wp-image-1893\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142901\/Produkte-sichtbarer-platzieren-Bestseller-Rang-407x129.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142901\/Produkte-sichtbarer-platzieren-Bestseller-Rang-768x244.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142901\/Produkte-sichtbarer-platzieren-Bestseller-Rang.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-289159-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-167900-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Eticheta proeminent\u0103 are un efect psihologic asupra cump\u0103r\u0103torilor. Pe de o parte, exist\u0103 culoarea semnalizatoare, care atrage automat aten\u021bia. Pe de alt\u0103 parte, termenul Bestseller ofer\u0103 cump\u0103r\u0103torului un sentiment de siguran\u021b\u0103. Dac\u0103 deja mul\u021bi al\u021bii au cump\u0103rat produsul, nu poate fi, cel pu\u021bin, ceva r\u0103u. Sugereaz\u0103 c\u0103 v\u00e2nz\u0103torul este de \u00eencredere.<\/li><li class=\"theme-wp-block gb-responsive-311267-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pentru a ob\u021bine eticheta pentru sine, v\u00e2nz\u0103torii trebuie s\u0103 fac\u0103 multe. Clar, cine vinde cel mai mult prime\u0219te \u0219i badge-ul. Pentru aceasta, ar trebui s\u0103 v\u0103 cre\u0219te\u021bi vizibilitatea, optimiz\u00e2ndu-v\u0103 <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-seo-cum-sa-optimizati-listarea-dumneavoastra-pentru-un-clasament-optim-pe-amazon\/\" target=\"_blank\" rel=\"noreferrer noopener\">pagina produsului<\/a> \u0219i miz\u00e2nd pe un bun SEO pentru Amazon. De asemenea, ar trebui s\u0103 ave\u021bi <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/cele-14-cele-mai-importante-criterii-pentru-a-castiga-buy-box-pe-amazon-si-cum-sa-iti-mentii-metricii-sub-control\/\" target=\"_blank\" rel=\"noreferrer noopener\">metricele sub control, care decid \u0219i asupra c\u00e2\u0219tig\u0103rii Buy Box.<\/a><\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-49655-identifier\">Alegerea Amazon<\/h2><p class=\"theme-wp-block gb-responsive-454917-identifier\">Din 2017, eticheta Alegerea Amazon este disponibil\u0103 \u0219i pe pia\u021ba german\u0103. A fost dezvoltat\u0103 ini\u021bial pentru a simplifica cump\u0103r\u0103turile cu Alexa. Asistenta inteligent\u0103 pentru acas\u0103 sugereaz\u0103 \u00eentotdeauna mai \u00eent\u00e2i articolele care au fost comandate anterior. Dac\u0103 nu g\u0103se\u0219te rezultate pentru acestea, se propune Alegerea Amazon. A\u0219adar, \u00een spatele etichetei se afl\u0103 o putere de cump\u0103rare enorm\u0103.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-795172-identifier\"><img decoding=\"async\" width=\"844\" height=\"185\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142902\/Produkte-sichtbarer-platzieren-mit-Amazons-Choice.png\" alt=\"Dori\u021bi s\u0103 v\u0103 plasa\u021bi produsele mai vizibil \u00een rezultatele c\u0103ut\u0103rii? Atunci opta\u021bi pentru Anun\u021buri Sponsorizate, Bestseller \u0219i Alegerea Amazon!\" class=\"wp-image-1880\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142902\/Produkte-sichtbarer-platzieren-mit-Amazons-Choice-407x89.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142902\/Produkte-sichtbarer-platzieren-mit-Amazons-Choice-768x168.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142902\/Produkte-sichtbarer-platzieren-mit-Amazons-Choice.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-384732-identifier\">C\u0103 pentru Amazon c\u0103l\u0103toria perfect\u0103 a clientului este pe primul loc se poate observa \u0219i din aceast\u0103 etichet\u0103, dac\u0103 ne uit\u0103m la criteriile cunoscute pentru aceasta:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-649053-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-451127-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Livrare Prime:<\/strong> Clien\u021bii doresc s\u0103 primeasc\u0103 produsele c\u00e2t mai repede posibil. Prin livrarea Prime, ei sunt obi\u0219nui\u021bi s\u0103 aib\u0103 produsele \u00een m\u00e2ini a doua zi. Deoarece la Amazon clientul (\u0219i satisfac\u021bia acestuia) este pe primul loc, gigantul online dore\u0219te s\u0103 le ofere clien\u021bilor o livrare rapid\u0103 \u00een permanen\u021b\u0103. A\u0219adar, trebuie s\u0103 opta\u021bi pentru FBA sau Prime prin intermediul v\u00e2nz\u0103torilor.<\/li><li class=\"theme-wp-block gb-responsive-472425-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Rating de cel pu\u021bin patru stele:<\/strong> Asigura\u021bi-v\u0103 c\u0103 clien\u021bii sunt complet mul\u021bumi\u021bi de dvs. \u0219i de produsul dvs. Acorda\u021bi aten\u021bie unui bun serviciu pentru clien\u021bi, precum \u0219i unei calit\u0103\u021bi bune a produselor dvs. Dac\u0103 un client nu este imediat mul\u021bumit, trebuie s\u0103-l lua\u021bi \u00een serios \u0219i s\u0103 rezolva\u021bi problema acestuia c\u00e2t mai repede posibil. Astfel, pute\u021bi transforma un client sup\u0103rat \u00eentr-unul mul\u021bumit.<li class=\"theme-wp-block gb-responsive-393949-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Rat\u0103 sc\u0103zut\u0103 a retururilor:<\/strong> Desigur, fiecare articol care p\u0103r\u0103se\u0219te stocul dvs. ar trebui s\u0103 fie \u00een stare perfect\u0103. Dar \u0219i cu descrieri de produs bune \u0219i detaliate, pute\u021bi reduce rata retururilor. \u00cen func\u021bie de industrie, clien\u021bii returneaz\u0103 produsele cu frecven\u021be diferite. \u00cen special \u00een industria modei, se returneaz\u0103 multe produse. Acest lucru este, de asemenea, luat \u00een considerare \u00een evaluarea acestei rate, deoarece compar\u0103 articolele doar \u00eentre ele \u00een cadrul acelea\u0219i categorii.<li class=\"theme-wp-block gb-responsive-765712-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Rat\u0103 mare de cump\u0103rare la al\u021bi clien\u021bi care au c\u0103utat acest cuv\u00e2nt cheie:<\/strong> Amazon compar\u0103 c\u00e2t de des al\u021bi clien\u021bi care au c\u0103utat acela\u0219i cuv\u00e2nt cheie au cump\u0103rat anumite produse. \u00cen acest sens, un bun <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-seo-cum-sa-optimizati-listarea-dumneavoastra-pentru-un-clasament-optim-pe-amazon\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO pentru Amazon<\/a> \u00ee\u0219i arat\u0103 din nou valoarea. Asigura\u021bi-v\u0103 c\u0103 produsul dvs. se claseaz\u0103 pentru cuvintele cheie corespunz\u0103toare \u0219i astfel are o vizibilitate ridicat\u0103 \u00een c\u0103ut\u0103rile pentru acestea.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-817218-identifier\">Spre deosebire de bestselleri, Alegerea Amazon este bazat\u0103 pe cuvinte cheie. Bestsellerii sunt baza\u021bi pe categorii. A\u0219adar, este posibil s\u0103 ob\u021bine\u021bi mai multe bestselleri (din categorii diferite) pentru c\u0103utarea dvs., dar ve\u021bi primi \u00eentotdeauna doar un singur produs Alegerea Amazon.<\/p><p class=\"theme-wp-block gb-responsive-267711-identifier\">Toate aceste <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/cele-14-cele-mai-importante-criterii-pentru-a-castiga-buy-box-pe-amazon-si-cum-sa-iti-mentii-metricii-sub-control\/\" target=\"_blank\" rel=\"noreferrer noopener\">metrice sunt, de asemenea, relevante pentru c\u00e2\u0219tigarea Buy Box.<\/a> A\u0219adar, \u00eencerca\u021bi s\u0103 orienta\u021bi toate procesele c\u0103tre client, astfel \u00eenc\u00e2t acesta s\u0103 aib\u0103 o experien\u021b\u0103 de cump\u0103rare perfect\u0103.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-191336-identifier\">Concluzie<\/h2><p class=\"theme-wp-block gb-responsive-564333-identifier\">V\u00e2nz\u0103torii de pe Amazon ar trebui, a\u0219adar, s\u0103 se ocupe neap\u0103rat de etichete \u0219i de anun\u021burile sponsorizate. \u00cen timp ce etichetele le ob\u021bine\u021bi doar cu o performan\u021b\u0103 conving\u0103toare (\u0219i SEO bun), teoretic pute\u021bi investi \u00eentotdeauna \u00een anun\u021buri pentru a v\u0103 num\u0103ra printre primele rezultate ale c\u0103ut\u0103rii.<\/p><p class=\"theme-wp-block gb-responsive-170738-identifier\">Ambele op\u021biuni v\u0103 ofer\u0103 o vizibilitate semnificativ mai mare, care este de (aproape) nepre\u021buit\u0103. \u00cen cele din urm\u0103, dori\u021bi s\u0103 v\u0103 vede\u021bi produsele \u00een partea de sus \u0219i nu s\u0103 r\u0103m\u00e2n\u0103 s\u0103 putrezeasc\u0103 pe pagina 2.<\/p><p class=\"theme-wp-block gb-responsive-285974-identifier\">Indiferent dac\u0103 sunt anun\u021buri sau etichete, cine vrea s\u0103 fac\u0103 parte din cei mai bine v\u00e2ndu\u021bi trebuie s\u0103 \u0219tie ce face. Cu c\u00e2teva considera\u021bii preliminare \u0219i decizii inteligente, \u00eens\u0103, nu exist\u0103 nimic care s\u0103 v\u0103 stea \u00een cale pe drumul spre succes.<\/p><p class=\"theme-wp-block gb-responsive-619973-identifier has-small-font-size\">Credite pentru imagini \u00een ordinea imaginilor: \u00a9 iiierlok_xolms \u2013 stock.adobe.com \/ Captur\u0103 de ecran @ Amazon \/ Captur\u0103 de ecran @ Amazon \/ Captur\u0103 de ecran @ Amazon \/ Captur\u0103 de ecran @ Amazon \/ Captur\u0103 de ecran @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"<p>Cine se uit\u0103 o dat\u0103 pe Amazon va recunoa\u0219te rapid c\u0103 rezultatele c\u0103ut\u0103rii sunt structurate dup\u0103 acela\u0219i model. \u0218i ce iese cel mai mult \u00een eviden\u021b\u0103? Nu sunt, desigur, rezultatele organice, adic\u0103 cele care se potrivesc bine cu interogarea de c\u0103utare. Mai degrab\u0103, primele r\u00e2nduri sunt pline de Branduri Sponsorizate, Alegerea Amazon \u0219i Bestseller. Dar<\/p>\n","protected":false},"author":5,"featured_media":1876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1281],"tags":[],"class_list":["post-226746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicitate-cu-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ce este Amazon Choice? Plasa\u021bi produsele mai vizibil<\/title>\n<meta name=\"description\" content=\"Dori\u021bi s\u0103 plasa\u021bi produsele dvs. mai vizibil \u00een rezultatele c\u0103ut\u0103rii? 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