{"id":226755,"date":"2021-06-29T12:58:00","date_gmt":"2021-06-29T12:58:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/ce-este-programul-de-vanzatori-amazon-si-pentru-cine-este-potrivit\/"},"modified":"2021-06-29T12:58:00","modified_gmt":"2021-06-29T12:58:00","slug":"ce-este-programul-de-vanzatori-amazon-si-pentru-cine-este-potrivit","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/ce-este-programul-de-vanzatori-amazon-si-pentru-cine-este-potrivit\/","title":{"rendered":"Ce este Programul de V\u00e2nz\u0103tori Amazon \u0219i pentru cine este potrivit?"},"content":{"rendered":"

Pe Amazon, \u00een principiu, pute\u021bi vinde pe dou\u0103 c\u0103i diferite: prin Programul de V\u00e2nz\u0103tori Amazon sau ca V\u00e2nz\u0103tor. \u00cen acest blog, va fi vorba despre cum func\u021bioneaz\u0103 programul, ce v\u0103 poate aduce \u0219i ce dezavantaje are.<\/p>

V\u00e2nz\u0103torii Amazon <\/strong>au o rela\u021bie B2B cu gigantul online<\/h2>

Spre deosebire de Programul Seller, ca Vendor vinde\u021bi c\u0103tre Amazon \u0219i nu prin Amazon c\u0103tre consumatorii finali. Astfel, stabili\u021bi o rela\u021bie comercial\u0103 normal\u0103 cu gigantul E-Commerce. Acesta vinde apoi produsele dumneavoastr\u0103 mai departe c\u0103tre consumatori.<\/p>

V\u00e2nz\u0103torii Amazon <\/strong>livreaz\u0103 bunurile lor \u00een cantit\u0103\u021bi mari gigantului online, iar acesta se ocup\u0103 de v\u00e2nzare, monitorizarea veniturilor, contactul cu clien\u021bii \u0219i, nu \u00een ultimul r\u00e2nd, de stabilirea pre\u021burilor. Cei interesa\u021bi negociaz\u0103 \u00een prealabil condi\u021biile cu Amazon \u0219i furnizeaz\u0103 liste de pre\u021buri. Amazon compar\u0103 acestea cu ofertele concuren\u021bei \u0219i elaboreaz\u0103 pe aceast\u0103 baz\u0103 o ofert\u0103.<\/p>

Dac\u0103 accepta\u021bi aceast\u0103 ofert\u0103, prima livrare poate avea loc deja dup\u0103 aproximativ o lun\u0103. Apoi, ca Vendor, trebuie s\u0103 \u00eenc\u0103rca\u021bi tabelele de produse \u00een contul dumneavoastr\u0103 Amazon <\/strong>deoarece acestea sunt necesare pentru crearea paginilor de detalii ale produselor. Aceste tabele pot fi ad\u0103ugate \u00een Amazon Vendor Central dup\u0103 autentificare, sub fila Stoc.<\/p>

Avantajele Programului de V\u00e2nz\u0103tori Amazon<\/strong><\/h2>

Cine nu ac\u021bioneaz\u0103 activ ca V\u00e2nz\u0103tor pe pia\u021b\u0103 are, desigur, \u0219i avantajele sale. Pe l\u00e2ng\u0103 u\u0219urarea muncii \u2013 de exemplu, prin faptul c\u0103 Amazon preia sarcini precum suportul pentru clien\u021bi, gestionarea retururilor \u0219i monitorizarea veniturilor \u2013 exist\u0103 \u0219i alte avantaje:<\/p>

Suport de la profesioni\u0219ti: Managerii de V\u00e2nz\u0103tori Amazon<\/strong><\/h3>

Programul Amazon Vendor Services v\u0103 sprijin\u0103 ca Vendor pe Amazon.de pentru a v\u0103 asigura \u0219i consolida succesul pe termen lung. Aceasta este promisiunea operatorului pie\u021bei.<\/p>

A\u0219a cum s-a men\u021bionat mai sus, V\u00e2nz\u0103torii Amazon ac\u021bioneaz\u0103 practic ca furnizori ai gigantului online. Prin urmare, este probabil s\u0103 colabora\u021bi mult cu un Manager de V\u00e2nz\u0103tori de la Amazon. Acesta reprezint\u0103 partea companiei \u0219i va negocia, printre altele, condi\u021biile contractuale cu dumneavoastr\u0103.<\/p>

Alte sarcini includ gestionarea activit\u0103\u021bilor de marketing \u0219i a satisfac\u021biei clien\u021bilor, precum \u0219i asigurarea rentabilit\u0103\u021bii \u0219i atingerea obiectivelor de v\u00e2nz\u0103ri. Deoarece gestionarea V\u00e2nz\u0103torilor Amazon este o sarcin\u0103 care consum\u0103 mult timp \u0219i, prin urmare, costisitoare pentru Amazon, este posibil ca V\u00e2nz\u0103torii mai mici s\u0103 beneficieze de mai pu\u021bin suport dec\u00e2t cei mai mari.<\/p>

\"manager<\/figure>

Bonus de \u00eencredere al clien\u021bilor<\/h3>

Un argument care este adesea adus \u00een discu\u021bie este c\u0103 clien\u021bii au \u00eencredere \u00een gigantul online. V\u00e2nz\u0103torii Amazon furnizeaz\u0103 operatorului pie\u021bei, care apoi ac\u021bioneaz\u0103 ca v\u00e2nz\u0103tor fa\u021b\u0103 de consumatori. V\u00e2nz\u0103torii, pe de alt\u0103 parte, v\u00e2nd direct consumatorilor \u0219i, prin urmare, trebuie s\u0103 c\u00e2\u0219tige mai \u00eent\u00e2i aceast\u0103 \u00eencredere. \u00centrebarea \u00een leg\u0103tur\u0103 cu acest argument este, totu\u0219i, c\u00e2t de des \u00ee\u0219i pun cump\u0103r\u0103torii \u00eentrebarea dac\u0103 cump\u0103r\u0103 chiar de la Amazon sau doar de pe pia\u021ba acestuia.<\/p>

Dezavantajele de a avea un cont de V\u00e2nz\u0103tor Amazon<\/strong><\/h2>

Desigur, Programul de V\u00e2nz\u0103tori Amazon are \u0219i el limit\u0103rile sale, care pot avea un impact negativ \u00een func\u021bie de nevoile comercian\u021bilor.<\/p>

Dependen\u021b\u0103<\/h3>

Aici exist\u0103, pe de o parte, o anumit\u0103 dependen\u021b\u0103 \u00een care v\u0103 angaja\u021bi ca V\u00e2nz\u0103tor Amazon. Experien\u021bele unor V\u00e2nz\u0103tori arat\u0103 c\u0103 condi\u021biile contractuale ale gigantului online s-au schimbat. \u00cen cele din urm\u0103, trebuie s\u0103 decide\u021bi dac\u0103 dori\u021bi s\u0103 juca\u021bi dup\u0103 regulile gigantului E-Commerce sau nu.<\/p>

\u00cen plus, V\u00e2nz\u0103torii Amazon depind de faptul c\u0103 gigantul online plaseaz\u0103 comenzi suplimentare la ei. Din diferite motive, cum ar fi sc\u0103derea cererii sau rentabilitatea insuficient\u0103, se poate \u00eent\u00e2mpla ca Amazon s\u0103 comande mai pu\u021bine sau insuficiente bunuri de la dumneavoastr\u0103.<\/p>

De asemenea, \u00een ceea ce prive\u0219te paginile de detalii ale produselor \u0219i publicarea acestora, ca V\u00e2nz\u0103tor Amazon \u00een Germania, sunte\u021bi dependent de Amazon.de. Se presupune c\u0103 listele V\u00e2nz\u0103torilor sunt verificate mai critic. Prin urmare, dureaz\u0103 c\u00e2teva s\u0103pt\u0103m\u00e2ni p\u00e2n\u0103 c\u00e2nd articolele dumneavoastr\u0103 sunt publicate.<\/p>

Niciun influen\u021b\u0103 asupra pre\u021bului \u0219i marjei<\/h3>

Ca fiecare furnizor, \u0219i furnizorii Amazon nu au influen\u021b\u0103 asupra stabilirii pre\u021burilor, deoarece aceasta revine Amazonului. Unii furnizori Amazon au trebuit s\u0103 fac\u0103 experien\u021ba c\u0103 pre\u021burile sc\u0103zute, de exemplu dup\u0103 o ac\u021biune special\u0103, nu au mai crescut din nou la nivelul de dinaintea acestor oferte.<\/p>

Un alt dezavantaj pe care unii furnizori \u00eel v\u0103d la Amazon este c\u0103 la clien\u021bi poate ap\u0103rea impresia unei strategii de pre\u021b inconsistent\u0103. Tot mai des, gigantul online se bazeaz\u0103 pe un algoritm care ajusteaz\u0103 propriile pre\u021buri \u00een func\u021bie de alte oferte. Astfel, pot ap\u0103rea abateri de pre\u021b \u00eentre pia\u021b\u0103 \u0219i propriul magazin online.<\/p>

Deoarece furnizorii Amazon nu pot influen\u021ba stabilirea pre\u021burilor, pentru ei dispare \u0219i posibilitatea de a-\u0219i controla marjele.<\/strong> Dac\u0103 articolele sunt din cauza unei politici de pre\u021buri agresive din partea Amazon pe termen lung mai frecvent \u00een Buy Box \u0219i astfel num\u0103rul de v\u00e2nz\u0103ri cre\u0219te, sau dac\u0103 pre\u021bul este at\u00e2t de sc\u0103zut \u00eenc\u00e2t num\u0103rul de v\u00e2nz\u0103ri nu mai poate compensa, poate varia de la caz la caz.<\/p><\/blockquote>

Altceva?<\/h2>

Desigur, nu exist\u0103 doar avantaje \u0219i dezavantaje \u00een cadrul programului de furnizori Amazon. Iat\u0103 c\u00e2teva fapte interesante:<\/p>

Pentru programul de furnizori Amazon <\/strong>trebuie s\u0103 fii invitat<\/h3>

\u00cen timp ce v\u0103 pute\u021bi \u00eenscrie relativ u\u0219or \u00een programul de v\u00e2nz\u0103tori Amazon, este nevoie de mult mai mult pentru a avansa \u00een cercul furnizorilor Amazon. Pentru aceasta, nu v\u0103 pute\u021bi \u00eenscrie, ci trebuie s\u0103 a\u0219tepta\u021bi o invita\u021bie de la Amazon. Care sunt criteriile pe care gigantul e-commerce le ia \u00een considerare r\u0103m\u00e2ne, ca de obicei, \u00een spatele u\u0219ilor \u00eenchise. Este clar \u00eens\u0103 c\u0103 se adreseaz\u0103 \u00een principal companiilor care ac\u021bioneaz\u0103 conform regulilor \u0219i corect \u0219i care ob\u021bin un venit ridicat. De\u0219i este adev\u0103rat c\u0103 acestea sunt \u0219i cerin\u021bele minime pe care fiecare comerciant ar trebui s\u0103 le aib\u0103 fa\u021b\u0103 de furnizorii s\u0103i.<\/p>

\"Vendor<\/figure>

<\/a><\/p>

Se pare c\u0103 programul de furnizori Amazon se adreseaz\u0103 \u00een principal marilor companii. \u201eAmazon Vendor Express\u201d<\/a> a fost un program care atr\u0103gea afaceri mai mici \u0219i mai tinere, care nu se calificau \u00eenc\u0103 pentru Vendor Central. Cu toate acestea, a fost suspendat \u00een 2018.<\/p>

P\u00e2n\u0103 acum c\u00e2\u021biva ani, furnizorii Amazon<\/strong> aveau mai multe op\u021biuni de publicitate dec\u00e2t v\u00e2nz\u0103torii<\/h3>

<\/meta>Mult timp a fost a\u0219a, \u00eenc\u00e2t instrumentele, cum ar fi A+ Content sau Amazon Vine, erau rezervate furnizorilor. Dar acest lucru s-a schimbat semnificativ, deoarece Amazon a recunoscut poten\u021bialul de venit al sectorului s\u0103u de publicitate.<\/p>

\u00centre timp, \u00een ceea ce prive\u0219te publicitatea, \u00eentre un furnizor Amazon \u0219i un v\u00e2nz\u0103tor exist\u0103 pu\u021bine diferen\u021be. A+ \u0219i Vine sunt deja disponibile \u0219i pentru v\u00e2nz\u0103tori, iar exper\u021bii din industrie, cum ar fi Ronny Marx, consider\u0103 c\u0103 cele dou\u0103 variante, v\u00e2nz\u0103tor \u0219i furnizor, se vor contopi pe termen lung<\/a>.<\/p>

Apropierea dintre v\u00e2nz\u0103tori \u0219i furnizorii Amazon se observ\u0103 \u0219i \u00een domeniul datelor. Mult timp, v\u00e2nz\u0103torii au avut un avantaj enorm aici, deoarece aveau la dispozi\u021bie mult mai multe informa\u021bii despre performan\u021ba lor, care fie nu erau accesibile furnizorilor, fie erau disponibile doar la costuri foarte ridicate. De asemenea, acest domeniu s-a schimbat extrem de mult \u00een ultima vreme. \u00centre timp, at\u00e2t furnizorii Amazon, c\u00e2t \u0219i v\u00e2nz\u0103torii au la dispozi\u021bie o varietate de date gratuit.<\/p>

Furnizor Amazon vs. V\u00e2nz\u0103tor<\/h2>

Modelul pe care ar trebui s\u0103-l alege\u021bi acum sau dac\u0103 ar trebui chiar s\u0103 renun\u021ba\u021bi la accesul dvs. la portalul de furnizori Amazon depinde, desigur, de nevoile \u0219i preferin\u021bele dvs. personale.<\/p>

Dac\u0103 nu dori\u021bi s\u0103 v\u0103 ocupa\u021bi cu subiecte precum c\u00e2\u0219tigul din Buy Box, ci prefera\u021bi s\u0103 negocia\u021bi un contract de furnizor cu Amazon \u0219i, \u00een acest scop, sunte\u021bi dispus s\u0103 renun\u021ba\u021bi la marj\u0103 \u0219i control, programul de furnizori Amazon ar putea fi exact ceea ce v\u0103 trebuie.<\/p>

Dac\u0103 dori\u021bi s\u0103 gestiona\u021bi singur pia\u021ba \u0219i s\u0103 p\u0103stra\u021bi controlul asupra campaniilor de marketing, stabilirii pre\u021burilor etc., cu siguran\u021b\u0103 sunte\u021bi mai bine deservit de programul de v\u00e2nz\u0103tori. Aici este recomandat s\u0103 arunca\u021bi o privire atent\u0103 asupra instrumentelor<\/a> care v\u0103 pot sprijini, deoarece doar cu automatiz\u0103ri inteligente pute\u021bi vinde cu succes pe termen lung pe Amazon. \u00cencep\u00e2nd de la instrumente care v\u0103 ajut\u0103 cu gestionarea stocurilor \u0219i contabilitatea, p\u00e2n\u0103 la cele care v\u0103 fac mai competitivi. Un bun Repricer v\u0103 poate ajuta, de exemplu, s\u0103 c\u00e2\u0219tiga\u021bi Buy Box chiar \u0219i \u00eempotriva Amazon<\/a>!<\/p>

Dac\u0103 nu v\u0103 pute\u021bi decide, deoarece vede\u021bi un viitor \u00een ambele modele, a\u021bi putea lua \u00een considerare s\u0103 fi\u021bi at\u00e2t furnizor, c\u00e2t \u0219i v\u00e2nz\u0103tor Amazon \u00een acela\u0219i timp. Totu\u0219i, re\u021bine\u021bi c\u0103 acest model hibrid trebuie s\u0103 fie bine elaborat. Dac\u0103 nu ave\u021bi cuno\u0219tin\u021be extinse despre ambele modele, v\u0103 recomand\u0103m s\u0103 contacta\u021bi o agen\u021bie corespunz\u0103toare.<\/p>

\u00centreb\u0103ri frecvente<\/strong><\/p>

Ce este un furnizor Amazon?<\/strong>

Furnizorii Amazon sunt comercian\u021bi care \u00ee\u0219i livreaz\u0103 produsele c\u0103tre Amazon. Amazon le vinde apoi clien\u021bilor finali prin intermediul platformei sale online.<\/p> <\/div>

Ce este Amazon Vendor Central?<\/strong>

Prin intermediul Vendor Central, furnizorii Amazon \u00ee\u0219i pot gestiona afacerea. Acolo pot fi \u00eenc\u0103rcate, de exemplu, tabele de produse.<\/p> <\/div><\/div>

Credite pentru imagini \u00een ordinea imaginilor: \u00a9 elenabsl \u2013 stock.adobe.com<\/meta>\u00a9 Visual Generation \u2013 stock.adobe.com<\/meta>\u00a9 Brad Pict \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Pe Amazon, \u00een principiu, pute\u021bi vinde pe dou\u0103 c\u0103i diferite: prin Programul de V\u00e2nz\u0103tori Amazon sau ca V\u00e2nz\u0103tor. \u00cen acest blog, va fi vorba despre cum func\u021bioneaz\u0103 programul, ce v\u0103 poate aduce \u0219i ce dezavantaje are. V\u00e2nz\u0103torii Amazon au o rela\u021bie B2B cu gigantul online Spre deosebire de Programul Seller, ca Vendor vinde\u021bi c\u0103tre Amazon<\/p>\n","protected":false},"author":5,"featured_media":11491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1311],"tags":[],"class_list":["post-226755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vanzarea-pe-amazon"],"yoast_head":"\nProgramul de furnizori Amazon: Pentru cine este potrivit?<\/title>\n<meta name=\"description\" content=\"Deveni\u021bi furnizor Amazon? Programul nu este pentru toat\u0103 lumea. 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