{"id":226767,"date":"2019-09-24T10:15:00","date_gmt":"2019-09-24T10:15:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-fba-sau-dropshipping-care-este-alegerea-mai-buna\/"},"modified":"2019-09-24T10:15:00","modified_gmt":"2019-09-24T10:15:00","slug":"amazon-fba-sau-dropshipping-care-este-alegerea-mai-buna","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fba-sau-dropshipping-care-este-alegerea-mai-buna\/","title":{"rendered":"Amazon FBA sau dropshipping \u2013 care este alegerea mai bun\u0103?"},"content":{"rendered":"

Fie c\u0103 este vorba despre Amazon FBA sau dropshipping \u2013 aceste tendin\u021be sunt pe buzele tuturor. V-a\u021bi l\u0103sat \u0219i dumneavoastr\u0103 convins de una dintre aceste metode de livrare? V\u0103 g\u00e2ndi\u021bi s\u0103 \u00eenfiin\u021ba\u021bi o afacere de comer\u021b electronic pentru a o \u00eencerca m\u0103car? Sau dori\u021bi s\u0103 v\u0103 extinde\u021bi sau s\u0103 v\u0103 desf\u0103\u0219ura\u021bi afacerea existent\u0103 cu una dintre metode? Totu\u0219i, nu v\u0103 pute\u021bi decide \u00eentre cele dou\u0103 m\u0103suri cele mai profitabile ale comer\u021bului online? Afla\u021bi aici avantajele \u0219i dezavantajele fiec\u0103rei op\u021biuni de livrare, astfel \u00eenc\u00e2t s\u0103 v\u0103 pute\u021bi forma propria opinie.<\/strong><\/p>

Ce este Fulfillment by Amazon?<\/h2>

Fulfillment by Amazon (FBA) este un serviciu oferit de Amazon, prin care procesele legate de livrare sunt complet externalizate c\u0103tre pia\u021b\u0103. Amazon ofer\u0103 capacit\u0103\u021bile de stocare, se ocup\u0103 de ambalare \u0219i livrare, ofer\u0103 un serviciu clien\u021bi de prim\u0103 clas\u0103 \u0219i expertiz\u0103 \u00een jurul proceselor consumatoare de timp ale comer\u021bului online.<\/p>

Cirea\u0219a de pe tort a acestui serviciu este accesul la cea mai puternic\u0103 grup\u0103 \u021bint\u0103 de pe Amazon \u2013 clien\u021bii Prime. Numai \u00een Germania, 19,1 milioane de clien\u021bi utilizeaz\u0103 abonamentul Prime, ceea ce \u00eenseamn\u0103 aproximativ 34,4 milioane de poten\u021biali cump\u0103r\u0103tori Prime<\/a>. Dintre ace\u0219tia, 70% dintre utilizatorii Prime cump\u0103r\u0103 de mai multe ori pe lun\u0103 de pe Amazon.<\/p>

34,4 milioane de utilizatori! Aceast\u0103 cifr\u0103 trebuie s\u0103 o digeri\u021bi mai \u00eent\u00e2i. Dar este suficient pentru a decide \u00eentre Amazon FBA sau dropshipping? S\u0103 vedem.<\/p>

\n

You are currently viewing a placeholder content from Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p>

Unblock content<\/a> Accept required service and unblock content<\/a> <\/div> More Information<\/a> <\/div><\/div>\n<\/div><\/figure>

Ce este dropshipping?<\/h2>

Dropshipping, sau afacerea pe distan\u021b\u0103, este o form\u0103 special\u0103 de comer\u021b. \u00cen acest caz, comenzile ajung, de exemplu, \u00een magazinul online al comerciantului online, \u00eens\u0103 livrarea bunurilor c\u0103tre clientul final este realizat\u0103 de c\u0103tre produc\u0103torul de produse sau de c\u0103tre distribuitor. Dropshipperul, care se ocup\u0103 de distribu\u021bia \u0219i comercializarea bunurilor, nu de\u021bine articolele \u0219i nu are contact fizic cu acestea. Totu\u0219i, el poate stabili pre\u021burile produselor. Responsabilitatea pentru gestionarea stocurilor, depozitare, ambalare \u0219i livrarea bunurilor revine produc\u0103torului sau distribuitorului. Simplificat, sarcina dumneavoastr\u0103 ca dropshipper const\u0103 doar \u00een a lua leg\u0103tura cu furnizorul de \u00eendat\u0103 ce \u00eenregistra\u021bi o comand\u0103 pentru produs. Furnizorul se ocup\u0103 apoi de restul.<\/p>

Acum se pune, desigur, \u00eentrebarea decisiv\u0103 \u2013 care dintre op\u021biunile de distribu\u021bie men\u021bionate mai sus genereaz\u0103 venituri \u0219i profituri mai mari. Amazon FBA sau dropshipping? S\u0103 analiz\u0103m mai \u00eent\u00e2i avantajele \u0219i dezavantajele celor dou\u0103 modele.<\/p>

Amazon FBA: Avantaje \u0219i dezavantaje explicate<\/h2>

Avantajele FBA<\/h4>
\"Amazon<\/figure><\/div>
  1. Cu FBA, transfera\u021bi procesele esen\u021biale \u0219i costisitoare de livrare c\u0103tre Amazon. Concentrarea pe activitatea principal\u0103 este esen\u021bial\u0103 \u00een cazul FBA. Amazon ambaleaz\u0103 produsele dumneavoastr\u0103, le livreaz\u0103 \u0219i ofer\u0103 cel mai bun serviciu pentru clien\u021bi. Aceasta \u00eenseamn\u0103 c\u0103 ave\u021bi suficient timp pentru a v\u0103 concentra pe v\u00e2nzarea articolelor dumneavoastr\u0103.<\/li>
  2. Livrarea, return\u0103rile \u0219i serviciul pentru clien\u021bi vin dintr-o singur\u0103 surs\u0103. Odat\u0103 ce produsele dumneavoastr\u0103 ajung la centrele de \u00eendeplinire Amazon, totul decurge pe un parcurs automatizat.<\/li>
  3. Unul dintre cele mai mari avantaje este oferirea bunurilor prin intermediul Prime \u2013 fiecare dintre produsele dumneavoastr\u0103 prime\u0219te un logo Prime. Astfel, ave\u021bi acces la o baz\u0103 mare de clien\u021bi cu putere de cump\u0103rare, de aproximativ 34,4 milioane de persoane doar \u00een Germania.<\/li>
  4. Cu FBA se pot genera mai multe v\u00e2nz\u0103ri. Atunci c\u00e2nd se compar\u0103 ofertele, algoritmul Amazon prefer\u0103 produsele comercian\u021bilor FBA. Acest lucru se datoreaz\u0103, printre altele, faptului c\u0103 livrarea \u00een cadrul programului FBA este gratuit\u0103, ceea ce \u00eei determin\u0103 pe cump\u0103r\u0103tori s\u0103 fac\u0103 clic pe butonul de cump\u0103rare.<\/li>
  5. Interna\u021bionalizarea devine mai u\u0219oar\u0103 cu FBA, deoarece multe procese sunt acoperite direct de program.<\/li><\/ol><\/div>

    Dezavantajele FBA \u0219i cum s\u0103 le elimina\u021bi<\/h4>
    1. FBA nu este cea mai ieftin\u0103 op\u021biune. Fiecare interac\u021biune este \u00eens\u0103 facturat\u0103 \u0219i raportat\u0103 separat pentru o mai bun\u0103 monitorizare a costurilor. Verifica\u021bi articolele dumneavoastr\u0103, \u00een special \u00een ceea ce prive\u0219te greutatea \u0219i dimensiunile, deoarece aici se pot ascunde costuri mai mari.<\/li>
    2. FBA nu este potrivit pentru fiecare obiect de v\u00e2nzare \u2013 \u00een special greutatea \u0219i dimensiunea pachetelor joac\u0103 un rol decisiv. De aceea, citi\u021bi cu aten\u021bie termenii contractuali \u0219i apela\u021bi la o calculare s\u0103n\u0103toas\u0103 a costurilor.<\/li>
    3. Anumite bunuri (cum ar fi materiale inflamabile, unele alimente sau bunuri de lux) nu sunt expediate de Amazon. Unele dintre aceste bunuri pot fi expediate prin FBM (Fulfillment by Merchant) sau Prime de c\u0103tre v\u00e2nz\u0103tori. \u00cen cadrul celui de-al doilea model, ave\u021bi, la fel ca \u0219i \u00een cazul FBA, \u0219anse mai bune la plasarea \u00een Buy Box<\/a>.<\/li>
    4. Nu ave\u021bi contact direct cu cump\u0103r\u0103torii. Dac\u0103 exist\u0103 retururi, atunci Amazon decide mai degrab\u0103 \u00een favoarea clientului dec\u00e2t \u00een favoarea dumneavoastr\u0103. Aici se aplic\u0103 acela\u0219i lucru pentru Amazon FBA sau pentru Dropshipping: Pentru produsele care necesit\u0103 explica\u021bii, pute\u021bi contracara acest lucru prin furnizarea oric\u0103ror informa\u021bii pe pagina produsului. Dac\u0103 v\u0103 teme\u021bi c\u0103 ve\u021bi rata oportunit\u0103\u021bile de upselling, exist\u0103 posibilitatea de a oferi pachete \u2013 \u201eCump\u0103ra\u021bi aceast\u0103 camer\u0103 cu obiectivul XY \u0219i geanta de um\u0103r\u201d.<\/li>
    5. Nu doar livrarea este gratuit\u0103 pentru clientul final, ci \u0219i returnarea. Retururile trec mai repede prin procesare \u0219i v\u0103 cost\u0103 taxe suplimentare. Dac\u0103 vinde\u021bi produse care sunt adesea returnate (de exemplu, \u00eembr\u0103c\u0103minte sau \u00eenc\u0103l\u021b\u0103minte), \u021bine\u021bi cont de acest lucru \u00een calculul costurilor dumneavoastr\u0103.<\/li>
    6. Rata de eroare FBA poate deveni un factor de cost semnificativ \u2013 indiferent c\u00e2t de bine func\u021bioneaz\u0103 sistemul, \u0219i gigantul online face gre\u0219eli. Marfa se pierde, este deteriorat\u0103 sau nu este \u00eenregistrat\u0103 \u00een stoc. O verificare manual\u0103 ar necesita prea mult timp, de asemenea, comerciantul online adesea nu are expertiza necesar\u0103 pentru a putea analiza datele din cele 10 rapoarte. Multe erori r\u0103m\u00e2n adesea neobservate \u0219i sunt rareori comunicate de Amazon. Cu toate acestea, exist\u0103 instrumente care efectueaz\u0103 analiza FBA \u0219i preg\u0103tesc complet comunicarea cu Amazon pentru dumneavoastr\u0103.<\/a> Ulterior, cazurile pot fi trimise c\u0103tre Amazon prin Copy-Paste.<\/li>
    7. Indiferent dac\u0103 alege\u021bi Amazon FBA sau Dropshipping, trebuie s\u0103 v\u0103 a\u0219tepta\u021bi la o concuren\u021b\u0103 puternic\u0103. Pentru a r\u0103m\u00e2ne competitiv pe Amazon, trebuie s\u0103 v\u0103 ocupa\u021bi de propria prezen\u021b\u0103, s\u0103 face\u021bi reclame sau s\u0103 lupta\u021bi pentru un loc \u00een Buy Box. Dac\u0103 sunte\u021bi un furnizor de bunuri comerciale, Buy Box este Sf\u00e2ntul Graal pe Amazon \u2013 aici au loc p\u00e2n\u0103 la 90% din toate achizi\u021biile. \u00cen ceea ce prive\u0219te plasarea \u00een Buy Box, lupta se duce adesea pe pre\u021b. Dar nu fi\u021bi prea gr\u0103bi\u021bi s\u0103 vinde\u021bi articolele la pre\u021buri derizorii. Algoritmul Amazon caut\u0103, la plasarea ofertelor, o combina\u021bie de pre\u021buri competitive, performan\u021b\u0103 stabil\u0103 \u0219i servicii excelente pentru clien\u021bi. Pentru optimizarea pre\u021bului, merit\u0103 s\u0103 folosi\u021bi un Repricer care calculeaz\u0103 cel mai bun pre\u021b posibil \u0219i astfel c\u00e2\u0219tig\u0103 Buy Box.<\/a><\/li>
    8. O mare neajuns \u00een compara\u021bie cu Dropshipping \u2013 marfa trebuie achizi\u021bionat\u0103 \u00een prealabil. Capitalul astfel legat poate lipsi pentru achizi\u021bia clien\u021bilor cu putere de cump\u0103rare. \u00cen plus, exist\u0103 \u00eentotdeauna riscul ca produsul s\u0103 r\u0103m\u00e2n\u0103 pe stoc. \u00cen strategia dumneavoastr\u0103 de v\u00e2nzare, pute\u021bi miza pe SELLERLOGIC Repricer pentru a evita costurile mari de stocare.<\/a><\/li>
    9. FBA duce la o anumit\u0103 dependen\u021b\u0103 de Amazon. Pia\u021ba este deja ast\u0103zi cel mai profitabil canal de v\u00e2nzare pentru mul\u021bi comercian\u021bi. Dar ceea ce este valabil ast\u0103zi se poate schimba complet m\u00e2ine. Prin urmare, trebuie s\u0103 fi\u021bi con\u0219tien\u021bi c\u0103 ar trebui s\u0103 existe un alt canal pentru distribu\u021bia bunurilor dumneavoastr\u0103.<\/li><\/ol><\/div>

      FBA nu este potrivit doar pentru comercian\u021bii online care se confrunt\u0103 cu limitele capacit\u0103\u021bii magazinului lor existent pe Amazon. Ci \u0219i pentru \u00eencep\u0103tori \u0219i comercian\u021bi online experimenta\u021bi care doresc s\u0103 profite de avantajele precum accesul la clien\u021bii Prime \u0219i prioritizarea articolelor pentru Buy Box. C\u0103 Amazon urm\u0103re\u0219te interese proprii cu acest serviciu \u0219i (OMG!) cost\u0103 bani este evident \u0219i este, de asemenea, legitim. Dar aici o m\u00e2n\u0103 spal\u0103 pe alta.<\/p>

      Faptul este \u2013 grupul larg \u0219i cu putere de cump\u0103rare de clien\u021bi Prime nu ar trebui s\u0103 fie \u00eent\u00e2mpinat ca clien\u021bi de mul\u021bi v\u00e2nz\u0103tori Amazon f\u0103r\u0103 FBA.<\/strong><\/p>

      Dropshipping: Avantaje \u0219i dezavantaje explicate<\/h2>
      \"Este<\/figure>

      Pentru a putea alege \u00eentre Amazon FBA<\/a> sau Dropshipping, s\u0103 analiz\u0103m acum avantajele \u0219i dezavantajele celei de-a doua op\u021biuni de livrare.<\/p>

      Avantajele Dropshipping-ului<\/h4>
      1. A\u0219a cum se \u00eent\u00e2mpl\u0103 \u0219i cu FBA, unul dintre cele mai mari avantaje ale Dropshipping-ului este c\u0103 nu ave\u021bi nevoie de o loca\u021bie concret\u0103 pentru a v\u0103 \u00eenfiin\u021ba afacerea. Acest lucru v\u0103 economise\u0219te investi\u021bii uria\u0219e \u00een \u00eenfiin\u021barea \u0219i construc\u021bia sediului dumneavoastr\u0103, ceea ce reprezint\u0103 o mare povar\u0103 pentru orice antreprenor nou.<\/li>
      2. \u00cen cazul Dropshipping-ului, marfa nu trebuie achizi\u021bionat\u0103 \u00een prealabil de comerciantul online. Astfel, r\u0103m\u00e2ne mai mul\u021bi bani pentru achizi\u021bia efectiv\u0103 a clien\u021bilor.<\/li>
      3. Furnizorul preia \u00eentreaga responsabilitate \u2013 inclusiv garan\u021bia. Dup\u0103 ce a\u021bi primit o comand\u0103 pentru un anumit produs, totul devine foarte simplu. Transmite\u021bi comanda unui ter\u021b, care ac\u021bioneaz\u0103 ca angrosist sau furnizor al dumneavoastr\u0103. Acesta ambaleaz\u0103 produsele, le trimite \u0219i se ocup\u0103 de gestionarea retururilor.<\/li>
      4. Dropshipping nu doar c\u0103 v\u0103 economise\u0219te bani, ci \u0219i timp pre\u021bios. Nu trebuie s\u0103 ambala\u021bi produsele, s\u0103 le expedia\u021bi sau s\u0103 v\u0103 ocupa\u021bi de inventar. Se contureaz\u0103 ca fiind cea mai potrivit\u0103 form\u0103 de afacere pentru cei care doresc s\u0103 investeasc\u0103 timpul lor valoros \u00een alte domenii de afaceri.<\/li>
      5. Timpul c\u00e2\u0219tigat \u00eel pute\u021bi investi \u00een dezvoltarea afacerii dumneavoastr\u0103, pentru a g\u0103si cele mai atractive oferte pentru clien\u021bii dumneavoastr\u0103.<\/li><\/ol><\/div>

        Dezavantajele Dropshipping-ului \u0219i cum s\u0103 le elimina\u021bi<\/h4>
        1. Unul dintre cele mai mari dezavantaje ale Dropshipping-ului este controlul sc\u0103zut al calit\u0103\u021bii bunurilor pe care le vinde\u021bi \u00een numele dumneavoastr\u0103. Nu de\u021bine\u021bi articolele, a\u0219a c\u0103 nu ve\u021bi cunoa\u0219te toate informa\u021biile despre produse \u0219i erorile acestora. Trebuie s\u0103 v\u0103 baza\u021bi pe afirma\u021biile v\u00e2nz\u0103torului. Dac\u0103 produsul a fost livrat efectiv func\u021bional \u0219i intact, ve\u021bi afla abia c\u00e2nd clientul depune (sau nu) o pl\u00e2ngere. Dac\u0103 este posibil, pute\u021bi ob\u021bine informa\u021bii direct la fa\u021ba locului despre produse, pute\u021bi efectua comenzi de prob\u0103 oarbe \u0219i controale regulate ale calit\u0103\u021bii sau pute\u021bi avea \u00eencredere \u00een furnizorul dumneavoastr\u0103. Dac\u0103 furnizorul nu mai ofer\u0103 calitatea a\u0219teptat\u0103, trebuie s\u0103 solicita\u021bi fie remedieri, fie s\u0103 c\u0103uta\u021bi un nou produc\u0103tor.<\/li>
        2. Timpul de livrare pentru multe produse este, \u00een mod normal, mai mare. \u00cen zilele noastre, mul\u021bi dropshipperi folosesc oferta de la Aliexpress \u0219i altele. A\u0219adar, dac\u0103 nu ave\u021bi un furnizor care s\u0103 expedieze direct din Germania sau Europa, atunci timpii de livrare variaz\u0103 \u00eentre dou\u0103 \u0219i \u0219ase s\u0103pt\u0103m\u00e2ni. Pentru a men\u021bine num\u0103rul cererilor clien\u021bilor la un nivel mai sc\u0103zut, oferi\u021bi aceste informa\u021bii cump\u0103r\u0103torilor dumneavoastr\u0103 \u0219i \u021bine\u021bi-i la curent. Numai astfel pute\u021bi calma clien\u021bii din cauza timpilor mai lungi de a\u0219teptare.<\/li>
        3. Deoarece nu ave\u021bi influen\u021b\u0103 asupra calit\u0103\u021bii produsului \u0219i a timpilor de livrare \u00een cazul Dropshipping-ului, va trebui, cel mai probabil, s\u0103 investi\u021bi mult timp \u00een serviciul pentru clien\u021bi. Astfel, \u00eei \u00eempiedica\u021bi pe clien\u021bi s\u0103 lase o recenzie negativ\u0103. Cea mai simpl\u0103 metod\u0103 de a accelera serviciul pentru clien\u021bi este s\u0103 formula\u021bi r\u0103spunsuri predefinite. Odat\u0103 scrise, acestea servesc ca \u0219ablon pentru suportul dumneavoastr\u0103 pentru clien\u021bi.<\/li>
        4. Perspectiva de a ob\u021bine reduceri \u0219i oferte este sc\u0103zut\u0103 sau chiar inexistent\u0103. Deoarece cu comenzile dumneavoastr\u0103 nu pute\u021bi genera achizi\u021bii \u00een mas\u0103, ci doar comenzi individuale, \u00een mod normal nu atinge\u021bi limitele necesare pentru a ob\u021bine condi\u021bii mai bune. Pentru aceasta, ar trebui s\u0103 ave\u021bi un stoc propriu.<\/li>
        5. Trebuie s\u0103 investi\u021bi mult timp \u00een v\u00e2nzarea \u0219i promovarea ofertelor pentru a atrage aten\u021bia clien\u021bilor asupra ofertei. De\u0219i ave\u021bi posibilitatea de a oferi bunurile dumneavoastr\u0103 pe eBay, Amazon \u0219i altele, nu beneficia\u021bi de avantajele pe care le au comercian\u021bii care, de exemplu, expediaz\u0103 ofertele prin Fulfillment-ul platformelor. \u00cen plus, trebuie s\u0103 fi\u021bi atent la Amazon. Conform politicilor Amazon, toate documentele, cum ar fi facturile \u0219i avizele de \u00eenso\u021bire, trebuie s\u0103 provin\u0103 de la v\u00e2nz\u0103tor sau s\u0103 arate astfel.<\/li>
        6. Tendin\u021bele sunt foarte volatile, iar concuren\u021ba este, ca \u00een orice segment, foarte mare. Trebuie s\u0103 investi\u021bi mult timp \u00een cercetarea de noi produse de v\u00e2nzare. Fi\u021bi \u00eentotdeauna \u00een alert\u0103 \u00een ceea ce prive\u0219te tendin\u021bele \u0219i fi\u021bi creativ c\u00e2nd vine vorba de v\u00e2nzarea produselor dumneavoastr\u0103.<\/li><\/ol><\/div>
          \"Amazon<\/figure><\/div>

          Dropshipping ofer\u0103 cu siguran\u021b\u0103 avantaje pentru oricine dore\u0219te s\u0103 \u00eencerce comer\u021bul online \u2013 capitalul de start este minim. Totu\u0219i, cea mai important\u0103 condi\u021bie pentru un Dropshipping de succes este o colaborare de \u00eencredere cu furnizorul, care nu se stabile\u0219te peste noapte. Furnizorul este responsabil pentru calitatea \u0219i livrarea rapid\u0103 \u0219i sigur\u0103 a bunurilor c\u0103tre clientul final.<\/p>

          Restul depinde de dumneavoastr\u0103. Timpul eliberat, care nu trebuie subestimat, \u00eel ve\u021bi petrece cu noul dumneavoastr\u0103 magazin online, cu serviciul pentru clien\u021bi, cercetarea de produse, precum \u0219i cu promovarea \u0219i v\u00e2nzarea articolelor dumneavoastr\u0103. S\u0103 crede\u021bi c\u0103 de acum \u00eenainte ve\u021bi sta pe plaj\u0103, \u00een timp ce banii curg \u00een buzunarul dumneavoastr\u0103… Ei bine. Poate. C\u00e2ndva. Mai t\u00e2rziu.<\/p>

          Concluzie: Amazon FBA sau Dropshipping \u2013 ce se potrive\u0219te mai bine?<\/h2>

          Pentru a avea acum toate avantajele \u0219i dezavantajele op\u021biunilor de livrare la un loc, le-am rezumat pentru dumneavoastr\u0103 \u00eentr-un tabel.<\/p>

          Avantaje \u0219i dezavantaje<\/strong><\/th>Fulfillment de la Amazon<\/strong><\/th>Dropshipping<\/strong><\/th><\/tr><\/thead>
          Gestionarea logisticii \u0219i a comenzilor clien\u021bilor<\/td>1. V\u00e2nz\u0103torul trebuie s\u0103 trimit\u0103 produsele preg\u0103tite pentru expediere c\u0103tre Amazon.
          2. Amazon se ocup\u0103 de livrare, stocare \u0219i gestionarea retururilor.<\/td>          		1. Comenzile vin la comerciant.
          2. Furnizorul expediaz\u0103 bunurile din propriul stoc c\u0103tre client.
          3. Comercian\u021bii se ocup\u0103 de gestionarea retururilor. Retururile merg la furnizor.<\/td><\/tr>
          Costuri de stocare<\/td>Comerciantul pl\u0103te\u0219te taxele de stocare c\u0103tre Amazon<\/td>Comerciantul nu suport\u0103 costuri.<\/td><\/tr>
          Serviciul pentru clien\u021bi<\/td>1. Serviciul pentru clien\u021bi este preluat de Amazon.
          2. \u00cen cazul unui retur, Amazon decide adesea \u00een favoarea clientului.<\/td>          		Comerciantul preia \u00eentregul serviciu pentru clien\u021bi \u0219i se bazeaz\u0103 pe afirma\u021biile furnizorului.<\/td><\/tr>
          Timp de livrare<\/td>Serviciul Prime, 1-2 zile.<\/td>Din str\u0103in\u0103tate 2-6 s\u0103pt\u0103m\u00e2ni. Din UE \u0219i Germania 2-7 zile.<\/td><\/tr>
          V\u00e2nzare prin…<\/td>Amazon, magazin online propriu.<\/td>Pie\u021be online (Amazon, eBay, Rakuten etc.), magazin online propriu.<\/td><\/tr>
          Baza de clien\u021bi<\/td>Clien\u021bi Amazon \u0219i Prime (34 milioane de cump\u0103r\u0103tori \u00een Germania).<\/td>Baz\u0103 de clien\u021bi proprie, clien\u021bi de pe pia\u021b\u0103.<\/td><\/tr>
          Avantajele Prime (Buy Box, clien\u021bi, livrare etc.)<\/td>ja<\/td>nein<\/td><\/tr>
          Startkapital<\/td>Wareneinkauf, Versand la Amazon<\/td>minimal<\/td><\/tr>
          Controlul calit\u0103\u021bii posibil<\/td>ja<\/td>nein<\/td><\/tr>
          Reduceri la achizi\u021bii posibile<\/td>ja<\/td>nein<\/td><\/tr>
          Concuren\u021b\u0103<\/td>\u00eenalt<\/td>\u00eenalt<\/td><\/tr><\/tbody><\/table>
          Business la Amazon Dropshipping vs. FBA: Avantaje \u0219i dezavantaje ale celor dou\u0103 op\u021biuni de livrare<\/figcaption><\/figure>

          Amazon FBA vs. Dropshipping \u2013 care model este acum alegerea corect\u0103 pentru afacerea dumneavoastr\u0103 de comer\u021b electronic nu poate fi r\u0103spuns\u0103 \u00een mod general. Este la fel de individual\u0103 ca \u0219i viziunea dumneavoastr\u0103 asupra afacerii. Dropshipping-ul poate fi \u00eenceput cu un capital ini\u021bial mic \u0219i pu\u021bin\u0103 experien\u021b\u0103 \u00een comer\u021bul online, dar necesit\u0103 capacit\u0103\u021bi mari \u00een marketing, v\u00e2nz\u0103ri \u0219i servicii pentru clien\u021bi. Fulfillment by Amazon ofer\u0103 avantaje clare, cum ar fi un num\u0103r mare de clien\u021bi, livrare rapid\u0103 \u0219i cel mai bun serviciu pentru clien\u021bi, dar dac\u0103 dori\u021bi s\u0103 ave\u021bi succes, trebuie s\u0103 v\u0103 impune\u021bi \u00eempotriva concuren\u021bei \u00een cre\u0219tere (Dropshipperii nu sunt mai pu\u021bin afecta\u021bi de aceasta).<\/p>

          Credite foto \u00een ordinea imaginilor: \u00a9 madedee \u2013 stock.adobe.com \/ \u00a9 Hor \u2013 stock.adobe.com \/ \u00a9 olezzo \u2013 stock.adobe.com \/ \u00a9 Jacob Lund \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

          Fie c\u0103 este vorba despre Amazon FBA sau dropshipping \u2013 aceste tendin\u021be sunt pe buzele tuturor. V-a\u021bi l\u0103sat \u0219i dumneavoastr\u0103 convins de una dintre aceste metode de livrare? V\u0103 g\u00e2ndi\u021bi s\u0103 \u00eenfiin\u021ba\u021bi o afacere de comer\u021b electronic pentru a o \u00eencerca m\u0103car? Sau dori\u021bi s\u0103 v\u0103 extinde\u021bi sau s\u0103 v\u0103 desf\u0103\u0219ura\u021bi afacerea existent\u0103 cu una<\/p>\n","protected":false},"author":8,"featured_media":2339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1305],"tags":[],"class_list":["post-226767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-indeplinire-de-catre-amazon"],"yoast_head":"\nAmazon FBA sau dropshipping \u2013 care este alegerea mai bun\u0103? | SELLERLOGIC<\/title>\n<meta name=\"description\" content=\"Amazon FBA vs. Dropshipping: Avantaje \u0219i dezavantaje ale metodelor de livrare pe scurt. Ce este mai potrivit pentru dumneavoastr\u0103? Citi\u021bi acum.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fba-sau-dropshipping-care-este-alegerea-mai-buna\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon FBA sau dropshipping \u2013 care este alegerea mai bun\u0103? | SELLERLOGIC\" \/>\n<meta property=\"og:description\" content=\"Amazon FBA vs. Dropshipping: Avantaje \u0219i dezavantaje ale metodelor de livrare pe scurt. Ce este mai potrivit pentru dumneavoastr\u0103? Citi\u021bi acum.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fba-sau-dropshipping-care-este-alegerea-mai-buna\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-24T10:15:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/09\/23142836\/amazon-fba-versus-dropshipping.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kateryna Kogan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kateryna Kogan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fba-sau-dropshipping-care-este-alegerea-mai-buna\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fba-sau-dropshipping-care-este-alegerea-mai-buna\/\"},\"author\":{\"name\":\"Kateryna Kogan\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/b5d22377542b4435d45fc789d68ddf29\"},\"headline\":\"Amazon FBA sau dropshipping \u2013 care este alegerea mai bun\u0103?\",\"datePublished\":\"2019-09-24T10:15:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fba-sau-dropshipping-care-este-alegerea-mai-buna\/\"},\"wordCount\":2705,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fba-sau-dropshipping-care-este-alegerea-mai-buna\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/09\/23142836\/amazon-fba-versus-dropshipping.jpeg\",\"articleSection\":[\"\u00cendeplinire de c\u0103tre Amazon\"],\"inLanguage\":\"ro-RO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fba-sau-dropshipping-care-este-alegerea-mai-buna\/\",\"url\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fba-sau-dropshipping-care-este-alegerea-mai-buna\/\",\"name\":\"Amazon FBA sau dropshipping \u2013 care este alegerea mai bun\u0103? | SELLERLOGIC\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fba-sau-dropshipping-care-este-alegerea-mai-buna\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fba-sau-dropshipping-care-este-alegerea-mai-buna\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/09\/23142836\/amazon-fba-versus-dropshipping.jpeg\",\"datePublished\":\"2019-09-24T10:15:00+00:00\",\"description\":\"Amazon FBA vs. Dropshipping: Avantaje \u0219i dezavantaje ale metodelor de livrare pe scurt. Ce este mai potrivit pentru dumneavoastr\u0103? Citi\u021bi acum.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fba-sau-dropshipping-care-este-alegerea-mai-buna\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fba-sau-dropshipping-care-este-alegerea-mai-buna\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fba-sau-dropshipping-care-este-alegerea-mai-buna\/#primaryimage\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/09\/23142836\/amazon-fba-versus-dropshipping.jpeg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/09\/23142836\/amazon-fba-versus-dropshipping.jpeg\",\"width\":844,\"height\":443,\"caption\":\"Amazon FBA versus Dropshipping \u2013 was ist besser geeignet f\u00fcr Amazon?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fba-sau-dropshipping-care-este-alegerea-mai-buna\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sellerlogic.com\/ro\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00cendeplinire de c\u0103tre Amazon\",\"item\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/category\/indeplinire-de-catre-amazon\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Amazon FBA sau dropshipping \u2013 care este alegerea mai bun\u0103?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#website\",\"url\":\"https:\/\/www.sellerlogic.com\/ro\/\",\"name\":\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\",\"description\":\"Intelligente Prozessoptimierung und Gewinnmaximierung\",\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sellerlogic.com\/ro\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#organization\",\"name\":\"SELLERLOGIC\",\"url\":\"https:\/\/www.sellerlogic.com\/ro\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"width\":184,\"height\":40,\"caption\":\"SELLERLOGIC\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SellerLogic\/\",\"https:\/\/x.com\/sellerlogic\",\"https:\/\/www.instagram.com\/sellerlogic\/\",\"https:\/\/www.linkedin.com\/company\/18402037\/\",\"https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/b5d22377542b4435d45fc789d68ddf29\",\"name\":\"Kateryna Kogan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b1a4f9ef60835296b004d2db2bcd5b25a5d473078b045f72df0f2e436f8959eb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b1a4f9ef60835296b004d2db2bcd5b25a5d473078b045f72df0f2e436f8959eb?s=96&d=mm&r=g\",\"caption\":\"Kateryna Kogan\"},\"description\":\"Kateryna Kogan, Content Marketing Manager with a focus on SEO and detail. With over 15 years of experience in eCommerce, she conveys precise information in a targeted and understandable manner. Whether blog articles, product descriptions, or customer emails \u2013 her texts captivate and convince through clear structures and relevant added value. Thanks to her SEO expertise, she deliberately increases the visibility and conversion rates of her content.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/kateryna-kogan\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/author\/kateryna-kogan\/\"}]}<\/script>\n<meta property=\"og:video\" content=\"https:\/\/www.youtube.com\/embed\/FWfbU_LlK3w\" \/>\n<meta property=\"og:video:type\" content=\"text\/html\" \/>\n<meta property=\"og:video:duration\" content=\"1080\" \/>\n<meta property=\"og:video:width\" content=\"480\" \/>\n<meta property=\"og:video:height\" content=\"270\" \/>\n<meta property=\"ya:ovs:adult\" content=\"false\" \/>\n<meta property=\"ya:ovs:upload_date\" content=\"2019-09-24T10:15:00+00:00\" \/>\n<meta property=\"ya:ovs:allow_embed\" content=\"true\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amazon FBA sau dropshipping \u2013 care este alegerea mai bun\u0103? | SELLERLOGIC","description":"Amazon FBA vs. Dropshipping: Avantaje \u0219i dezavantaje ale metodelor de livrare pe scurt. Ce este mai potrivit pentru dumneavoastr\u0103? Citi\u021bi acum.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fba-sau-dropshipping-care-este-alegerea-mai-buna\/","og_locale":"ro_RO","og_type":"article","og_title":"Amazon FBA sau dropshipping \u2013 care este alegerea mai bun\u0103? | SELLERLOGIC","og_description":"Amazon FBA vs. Dropshipping: Avantaje \u0219i dezavantaje ale metodelor de livrare pe scurt. Ce este mai potrivit pentru dumneavoastr\u0103? Citi\u021bi acum.","og_url":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fba-sau-dropshipping-care-este-alegerea-mai-buna\/","og_site_name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","article_publisher":"https:\/\/www.facebook.com\/SellerLogic\/","article_published_time":"2019-09-24T10:15:00+00:00","og_image":[{"width":844,"height":443,"url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/09\/23142836\/amazon-fba-versus-dropshipping.jpeg","type":"image\/jpeg"}],"author":"Kateryna Kogan","twitter_card":"summary_large_image","twitter_creator":"@sellerlogic","twitter_site":"@sellerlogic","twitter_misc":{"Written by":"Kateryna Kogan","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fba-sau-dropshipping-care-este-alegerea-mai-buna\/#article","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fba-sau-dropshipping-care-este-alegerea-mai-buna\/"},"author":{"name":"Kateryna Kogan","@id":"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/b5d22377542b4435d45fc789d68ddf29"},"headline":"Amazon FBA sau dropshipping \u2013 care este alegerea mai bun\u0103?","datePublished":"2019-09-24T10:15:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fba-sau-dropshipping-care-este-alegerea-mai-buna\/"},"wordCount":2705,"publisher":{"@id":"https:\/\/www.sellerlogic.com\/ro\/#organization"},"image":{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fba-sau-dropshipping-care-este-alegerea-mai-buna\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/09\/23142836\/amazon-fba-versus-dropshipping.jpeg","articleSection":["\u00cendeplinire de c\u0103tre Amazon"],"inLanguage":"ro-RO"},{"@type":"WebPage","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fba-sau-dropshipping-care-este-alegerea-mai-buna\/","url":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fba-sau-dropshipping-care-este-alegerea-mai-buna\/","name":"Amazon FBA sau dropshipping \u2013 care este alegerea mai bun\u0103? | SELLERLOGIC","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/ro\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fba-sau-dropshipping-care-este-alegerea-mai-buna\/#primaryimage"},"image":{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fba-sau-dropshipping-care-este-alegerea-mai-buna\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/09\/23142836\/amazon-fba-versus-dropshipping.jpeg","datePublished":"2019-09-24T10:15:00+00:00","description":"Amazon FBA vs. Dropshipping: Avantaje \u0219i dezavantaje ale metodelor de livrare pe scurt. Ce este mai potrivit pentru dumneavoastr\u0103? Citi\u021bi acum.","breadcrumb":{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fba-sau-dropshipping-care-este-alegerea-mai-buna\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fba-sau-dropshipping-care-este-alegerea-mai-buna\/"]}]},{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fba-sau-dropshipping-care-este-alegerea-mai-buna\/#primaryimage","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/09\/23142836\/amazon-fba-versus-dropshipping.jpeg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/09\/23142836\/amazon-fba-versus-dropshipping.jpeg","width":844,"height":443,"caption":"Amazon FBA versus Dropshipping \u2013 was ist besser geeignet f\u00fcr Amazon?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fba-sau-dropshipping-care-este-alegerea-mai-buna\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sellerlogic.com\/ro\/"},{"@type":"ListItem","position":2,"name":"\u00cendeplinire de c\u0103tre Amazon","item":"https:\/\/www.sellerlogic.com\/ro\/blog\/category\/indeplinire-de-catre-amazon\/"},{"@type":"ListItem","position":3,"name":"Amazon FBA sau dropshipping \u2013 care este alegerea mai bun\u0103?"}]},{"@type":"WebSite","@id":"https:\/\/www.sellerlogic.com\/ro\/#website","url":"https:\/\/www.sellerlogic.com\/ro\/","name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","description":"Intelligente Prozessoptimierung und Gewinnmaximierung","publisher":{"@id":"https:\/\/www.sellerlogic.com\/ro\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sellerlogic.com\/ro\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ro-RO"},{"@type":"Organization","@id":"https:\/\/www.sellerlogic.com\/ro\/#organization","name":"SELLERLOGIC","url":"https:\/\/www.sellerlogic.com\/ro\/","logo":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/logo\/image\/","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","width":184,"height":40,"caption":"SELLERLOGIC"},"image":{"@id":"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SellerLogic\/","https:\/\/x.com\/sellerlogic","https:\/\/www.instagram.com\/sellerlogic\/","https:\/\/www.linkedin.com\/company\/18402037\/","https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ"]},{"@type":"Person","@id":"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/b5d22377542b4435d45fc789d68ddf29","name":"Kateryna Kogan","image":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b1a4f9ef60835296b004d2db2bcd5b25a5d473078b045f72df0f2e436f8959eb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b1a4f9ef60835296b004d2db2bcd5b25a5d473078b045f72df0f2e436f8959eb?s=96&d=mm&r=g","caption":"Kateryna Kogan"},"description":"Kateryna Kogan, Content Marketing Manager with a focus on SEO and detail. With over 15 years of experience in eCommerce, she conveys precise information in a targeted and understandable manner. Whether blog articles, product descriptions, or customer emails \u2013 her texts captivate and convince through clear structures and relevant added value. Thanks to her SEO expertise, she deliberately increases the visibility and conversion rates of her content.","sameAs":["https:\/\/www.linkedin.com\/in\/kateryna-kogan\/"],"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/author\/kateryna-kogan\/"}]},"og_video":"https:\/\/www.youtube.com\/embed\/FWfbU_LlK3w","og_video_type":"text\/html","og_video_duration":"1080","og_video_width":"480","og_video_height":"270","ya_ovs_adult":"false","ya_ovs_upload_date":"2019-09-24T10:15:00+00:00","ya_ovs_allow_embed":"true"},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/posts\/226767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/comments?post=226767"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/posts\/226767\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/media\/2339"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/media?parent=226767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/categories?post=226767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/tags?post=226767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}